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Alliance</span></a><meta property="position" content="1"></span> > <span property="itemListElement" typeof="ListItem"><span property="name" class="post post-page current-item">F.A.Q.</span><meta property="url" content="https://edaa.eu/faq/"><meta property="position" content="2"></span></div> </div> </div>  <div class="pb-fw-wrap">  <div id="page-wrap"> <div class="inner-page-wrap has-no-sidebar clearfix">  <div class="clearfix " id="13548"> <div class="page-content clearfix"> <section class="row fw-row content-width asset-bg "><div class="container"><div class="row"> <div class="spb-row-container spb-row- spb_parallax_asset sf-parallax parallax-content-height spb_content_element bg-type- col-sm-12 " data-v-center="true" data-top-style="" data-bottom-style="" style="margin-top:30px;margin-bottom:30px;"> <div class="spb_content_element" style=""> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3>Browse F.A.Q. Topics</h3> <ul class="faqs-nav clearfix"> <li><a class="smooth-scroll-link _mPS2id-h mPS2id-highlight mPS2id-highlight-first" href="#about-edaa"><i class="ss-rows"></i>1 – About EDAA<span class="count">2</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#european-principles"><i class="ss-rows"></i>2 – European Principles<span class="count">7</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#oba-icon-consumer-choice"><i class="ss-rows"></i>3 – OBA Icon & Consumer Choice Platform<span class="count">11</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#licensing-process"><i class="ss-rows"></i>4 – Licensing Process<span class="count">2</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#certification-process"><i class="ss-rows"></i>5 – Certification Process<span class="count">6</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#sro-consumer-complaint"><i class="ss-rows"></i>6 – SRO’s, Consumer Complaint Handling & Potential Sanctions<span class="count">5</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#consumer-awareness"><i class="ss-rows"></i>7 Consumer Awareness and Attitudes<span class="count">1</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#benefits-companies"><i class="ss-rows"></i>8 – Benefits for Participating Companies<span class="count">1</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h mPS2id-clicked" href="#legal-context"><i class="ss-rows"></i>9 – Global Self-Regulatory Landscapes & The Legal Context<span class="count">3</span></a></li> <li><a class="smooth-scroll-link _mPS2id-h" href="#further-information"><i class="ss-rows"></i>Further Information<span class="count">1</span></a></li> </ul> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p id="about-edaa" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">Check out our <a href="https://edaa.eu/news-and-resources/glossary/">handy glossary</a> if you need help with some of the jargon.</p> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="about-edaa" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">1 – About EDAA</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13547{ overflow:hidden; 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padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13547 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13547 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13547 .wpsm_panel-title a, #accordion_pro_13547 .wpsm_panel-title a:hover, #accordion_pro_13547 .wpsm_panel-title a.collapsed, #accordion_pro_13547 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13547 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13547 .collapsing { transition: height 0.6s; } #accordion_pro_13547 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13547 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13547 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13547"> <div class="wpsm_panel-group" id="accordion_pro_13547" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13547_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13547_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13547" href="#collapse_13547_1" aria-expanded="true" aria-controls="collapse_13547_1"> 1) What does EDAA do? </a> </h4> </div> <div id="collapse_13547_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13547_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13547_1" class="wpsm_panel-body_inner animated fadeIn"><p><strong>The</strong> <strong>European Interactive Digital Advertising Alliance</strong> <strong>empowers consumers with greater transparency, choice and control, and provides the tools for businesses to enable that to happen.</strong></p> <p>EDAA is responsible for the administration of the pan industry self-regulatory programme on Online Behavioural Advertising (OBA), enabling consumers, through the display of an icon, to access transparency and choice with regard to OBA. EDAA provides this Icon to companies involved in Online Behavioural Advertising across Europe. Read more <a href="../who-we-are/edaa/">About EDAA</a>.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13547_2"> <div class="wpsm_panel-heading" role="tab" id="heading_13547_2"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13547" href="#collapse_13547_2" aria-expanded="true" aria-controls="collapse_13547_2"> 2) Give me a quick overview of the European self-regulatory programme </a> </h4> </div> <div id="collapse_13547_2" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13547_2"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13547_2" class="wpsm_panel-body_inner animated fadeIn"><p>EDAA’s website provides important resources to learn more about the Programme, and an overview of the initiative can be found <a href="../what-we-do/for-companies/">here</a>. You can also view a short video summarising the Programme on <a href="https://www.youtube.com/watch?v=4ZwP2zDSoEY" target="_blank" rel="noopener noreferrer">YouTube</a>. </p> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="european-principles" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">2 – European Principles</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13552{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13552 .wpsm_panel-title { margin-top: 0px !important; margin-bottom: 0px !important; padding-top: 0px !important; padding-bottom: 0px !important; } #accordion_pro_13552 .wpsm_panel-title > a{ border-bottom: 0px !important; text-decoration:none !important; outline: none !important; box-shadow:none !important; } #accordion_pro_13552 .ac_title_icon{ margin-right:8px; } /* css files */ #accordion_pro_13552 a:hover, #accordion_pro_13552 a:focus{ outline: none !important; text-decoration: none !important; } #accordion_pro_13552 .wpsm_panel{ border: 1px solid #cccccc; box-shadow: none !important; border-radius: 0 !important; margin-bottom: 15px !important; margin-top: 5px !important; } #accordion_pro_13552 .wpsm_panel-heading{ padding: 0 !important; border-radius: 0px !important; border: none !important; background:none !important; } #accordion_pro_13552 .wpsm_panel-title > a{ display: block !important; padding: 14px 30px 14px 70px !important; position: relative !important; color:#ffffff !important; background:#1e73be !important; font-size: 18px !important; box-shadow:none !important; 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position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13552 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13552 .wpsm_panel-title > a:after, #accordion_pro_13552 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13552 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13552 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13552 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13552 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13552 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13552 .wpsm_panel-title a, #accordion_pro_13552 .wpsm_panel-title a:hover, #accordion_pro_13552 .wpsm_panel-title a.collapsed, #accordion_pro_13552 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13552 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13552 .collapsing { transition: height 0.6s; } #accordion_pro_13552 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13552 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13552 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13552"> <div class="wpsm_panel-group" id="accordion_pro_13552" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13552_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13552_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13552" href="#collapse_13552_1" aria-expanded="true" aria-controls="collapse_13552_1"> 3) What are the European principles on OBA? </a> </h4> </div> <div id="collapse_13552_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13552_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13552_1" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">The </span><a href="https://edaa.eu/european-principles/"><span style="font-weight: 400;">European Principles</span></a><span style="font-weight: 400;"> documents include </span></p> <ul> <li style="font-weight: 400;"><b>The IAB Europe OBA Framework</b><span style="font-weight: 400;"> serves to codify industry self-regulatory standards for Online Behavioural Advertising in Europe, highlighting a set of key principles that participating companies must adhere to.</span></li> <li style="font-weight: 400;"><b>The EASA Best Practice Recommendation on OBA</b><span style="font-weight: 400;"> builds on this Framework by providing guidance to national advertising Self-Regulatory Organisations, under the umbrella of the European Advertising Standards Alliance (EASA), to apply credible complaint handling and sanctions mechanisms, ensuring the accountability of the Programme.</span></li> <li style="font-weight: 400;"><b>The Technical Specifications for Implementing the IAB Europe OBA Framework and EASA BPR in Europe</b><span style="font-weight: 400;"> details how companies should technically apply the OBA Icon to online ads and how to avoid collision of overlays being applied at different stages in the ad delivery process.</span></li> </ul> <p><span style="font-weight: 400;">Over several years, the Programme and principles have also expanded, for instance into the mobile and video advertising spaces, to keep pace with evolving market technologies and consumer use trends. As such, the European Principles have built upon the initial Framework and BPR, to include today: </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The Self-Certification Criteria for Participating Companies,</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Application of the Principles in the Mobile Environment,</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ad Marker Implementation Guidelines for Mobile,</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ad Marker Implementation Guidelines for Video.</span></li> </ul> <p><span style="font-weight: 400;">It is important for companies to review each of the aforementioned European Principles documents and implement the appropriate practices to ensure full compliance with the self-regulatory approach.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13552_2"> <div class="wpsm_panel-heading" role="tab" id="heading_13552_2"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13552" href="#collapse_13552_2" aria-expanded="true" aria-controls="collapse_13552_2"> 4) What types of advertising are not covered in the European principles? </a> </h4> </div> <div id="collapse_13552_2" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13552_2"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13552_2" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">The European Principles focus on the practice of Online Behavioural Advertising and do not cover:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Strictly “first party” OBA – i.e. OBA data collection and use by a website operator, across their own website(s). Website operators are nevertheless strongly advised to sign up and use the AdChoices Icon in order to provide ‘</span><i><span style="font-weight: 400;">adequate disclosure</span></i><span style="font-weight: 400;">’ to consumers where OBA may be happening by third parties acting across their website(s);</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Contextual advertising (display advertising which is delivered based on the context/content of the page where it is displayed);</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ad delivery and ad reporting (as defined in the European Principles).</span></li> </ul> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13552_3"> <div class="wpsm_panel-heading" role="tab" id="heading_13552_3"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13552" href="#collapse_13552_3" aria-expanded="true" aria-controls="collapse_13552_3"> 5) How do I know if the activities of my company are covered by the principles? </a> </h4> </div> <div id="collapse_13552_3" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13552_3"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13552_3" class="wpsm_panel-body_inner animated fadeIn"><div id="faq-5"> <p><span style="font-weight: 400;">While the </span><a href="https://edaa.eu/european-principles/"><span style="font-weight: 400;">European Principles</span></a><span style="font-weight: 400;"> are intended to apply broadly across a wide range of marketing and media entities, they focus on:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">“Third Parties” such as advertising networks and data companies (including data aggregators) and in some cases advertisers;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;"> “Website Operators” such as publishers and advertisers.</span></li> </ul> <p><span style="font-weight: 400;">These types of entities work interdependently to deliver relevant advertising to specific computers or devices in ways that enrich the consumer online experience. The Principles also cover technologies that are intended to collect all or substantially all URLs (websites) that a PC (or any other device) traverses and uses such data for interest-based advertising. This could include tools and software like toolbars, desktop applications, ISP-based technologies, etc.</span></p> <p><span style="font-weight: 400;">Companies must fulfill their specific obligations under the European Principles related to the particular role(s) of each company in collecting and/or using data for interest-based advertising purposes.</span></p> </div> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13552_4"> <div class="wpsm_panel-heading" role="tab" id="heading_13552_4"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13552" href="#collapse_13552_4" aria-expanded="true" aria-controls="collapse_13552_4"> 6) What is the role of ad servers in the programme? </a> </h4> </div> <div id="collapse_13552_4" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13552_4"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13552_4" class="wpsm_panel-body_inner animated fadeIn"><div>The European Self-Regulatory Programme does not directly cover Ad Servers and Platforms’ activities in so far as they are acting merely as a tool for their clients, and do not themselves collect, use, nor own, any such data for their own purposes. However, if their clients are using such data through the ad server/platform’s technology, those clients must be informed about the need to comply with the European Principles.</div> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13552_5"> <div class="wpsm_panel-heading" role="tab" id="heading_13552_5"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13552" href="#collapse_13552_5" aria-expanded="true" aria-controls="collapse_13552_5"> 7) What are my obligations regarding OBA in Europe? </a> </h4> </div> <div id="collapse_13552_5" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13552_5"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13552_5" class="wpsm_panel-body_inner animated fadeIn"><div id="faq-7"> <p>Your obligations under the European Principles differ depending on your role in the European online digital advertising ecosystem. For more information, companies should refer to the <a href="../european-principles/">European Principles</a> documents and <a href="../wp-content/uploads/2012/10/self-certification-criteria-final-v1.1.pdf" target="_blank" rel="noopener noreferrer">self-certification criteria</a>.</p> <p>All companies acting as <strong>third parties</strong> (as defined in the European Principles) who are engaged in the <strong>use of OBA data in order to deliver ads</strong> must sign up to use the AdChoices Icon from EDAA. All companies engaged in the <strong>collection of OBA data </strong>must participate in the Consumer Choice Platform. In order to obtain the relevant services agreements, please apply <a href="../certification-process/apply-for-licence/">here</a>.</p> <p><strong>Website Operators</strong> may voluntarily participate to use the AdChoices Icon and there are many benefits in doing so (<em>see </em><a href="../faq/#faq-8"><em>Q8 of these FAQs</em></a><em> for more information</em>). Website Operators should also ensure that all of the third parties involved in interest-based advertising they work with are participating in the European Self-Regulatory Programme and are compliant with the European Principles. Participating companies can be viewed <a href="../participating-companies">here</a>. Advertisers and agencies will also be able to recognise compliant “third party” partners by the EDAA ‘Trust Seal’, which will be awarded to companies following an independent compliance assessment and ongoing monitoring of their interest-based advertising practices – <em>see <a class="_ps2id" href="../faq/#certification-process" data-ps2id-offset="">Section 5 of these FAQs</a></em><span style="color: #ff0000;">.</span></p> </div> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13552_6"> <div class="wpsm_panel-heading" role="tab" id="heading_13552_6"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13552" href="#collapse_13552_6" aria-expanded="true" aria-controls="collapse_13552_6"> 8) I am a website operator. Do I need to use the AdChoices Icon and/or integrate on the "YOC" consumer choice platform? </a> </h4> </div> <div id="collapse_13552_6" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13552_6"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13552_6" class="wpsm_panel-body_inner animated fadeIn"><div id="faq-8"> <p>Acting as a first-party, you are under no obligations to use the AdChoices Icon. Under the European Principles, first parties must provide ‘<em>adequate disclosure</em>’ to consumers and may voluntarily apply to use the AdChoices Icon to use in footer links, if they wish to do so.</p> <p>Though it is voluntary, using the AdChoices Icon has many benefits for first parties, as consumers recognise the AdChoices Icon and associate it with enhanced privacy standards. Put simply, website operators will reap rewards of increased consumer trust and therefore use of the AdChoices Icon could lead to increased consumer interaction with your website.</p> <ul> <li>If you are collecting OBA data as a Website Operator for advertising or retargeting across websites under your Common Control (i.e. which you own and operate over 50%), then there is no need to integrate onto the “YOC” Consumer Choice Platform.</li> <li>If you are collecting OBA data from third party websites (either directly or through a technology provider) for use across your own websites, or if using OBA data collected from across your own websites for advertising or retargeting on third party websites, then you are effectively acting as a Third Party and would be required to integrate onto the “YOC” Consumer Choice Platform, in order to give consumers the choice and control over this type of targeting. The latter would be considered as a form of Third-Party OBA.</li> </ul> </div> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13552_7"> <div class="wpsm_panel-heading" role="tab" id="heading_13552_7"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13552" href="#collapse_13552_7" aria-expanded="true" aria-controls="collapse_13552_7"> 9) Does the European self-regulatory programme extend to mobile and other connected devices? </a> </h4> </div> <div id="collapse_13552_7" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13552_7"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13552_7" class="wpsm_panel-body_inner animated fadeIn"><div id="faq-9"> <p>The European Principles are designed as ‘technology-neutral’. As such, EDAA has released a set of principles covering mobile considerations, including the use of cross-app, precise location and personal directory data. For this environment, EDAA has released clear technical specifications for serving the AdChoices Icon across mobile ads (which applies to both mobile browser and mobile in-app), which can be consulted <a class="_ps2id" href="https://edaa.eu/wp-content/uploads/Mobile_Ad_Marker_Guidelines_Europe.pdf" data-ps2id-offset="">here</a>. As yet, participating companies are not required to implement a mobile AppChoices platform for in-app choice under the European SR Programme.</p> <p>However, all participating companies are required to respect the choices made by a consumer through alternative means (for instance, via the mobile device settings, application settings, or a company owned app-specific choice platform). Icon use in the mobile environment, as well as choices conducted through the web browser are considered components of the independent certification required under the Programme.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="oba-icon-consumer-choice" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">3 – OBA Icon & Consumer Choice Platform</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13554{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13554 .wpsm_panel-title { margin-top: 0px !important; 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height: 100%; background: rgba(0, 0, 0, 0.1) !important;; position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13554 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13554 .wpsm_panel-title > a:after, #accordion_pro_13554 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13554 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13554 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13554 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13554 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13554 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13554 .wpsm_panel-title a, #accordion_pro_13554 .wpsm_panel-title a:hover, #accordion_pro_13554 .wpsm_panel-title a.collapsed, #accordion_pro_13554 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13554 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13554 .collapsing { transition: height 0.6s; } #accordion_pro_13554 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13554 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13554 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13554"> <div class="wpsm_panel-group" id="accordion_pro_13554" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_1" aria-expanded="true" aria-controls="collapse_13554_1"> 10) What is the AdChoices icon? </a> </h4> </div> <div id="collapse_13554_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_1" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">The AdChoices Icon is a consumer-facing, interactive tool, symbolising consumer transparency, choice and control over interest-based advertising.</span></p> <p><span style="font-weight: 400;">It is an interactive symbol to be placed in or around online ads (by “Third Parties”), or on websites where OBA data may be collected and/or used (by “Website Operators”) and demonstrates that companies involved in serving the ads are respecting the self-regulatory principles in a way that empowers consumers. The AdChoices Icon increases consumer and marketer trust in interest-based advertising by linking through to consumer-friendly information about interest-based and online advertising, including the information portal and Consumer Choice Platform </span><a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">YourOnlineChoices.eu</span></a><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_2"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_2"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_2" aria-expanded="true" aria-controls="collapse_13554_2"> 11) What is the "YOC" consumer choice platform? </a> </h4> </div> <div id="collapse_13554_2" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_2"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_2" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">The AdChoices Icon must always provide a clear and prominent link through the </span><span style="font-weight: 400;">“YOC” Consumer Choice Platform</span><span style="font-weight: 400;">. This Platform ensures that the consumer is offered a clear and easily accessible choice and control mechanism over interest-based advertising, by some or all participating companies. The Platform is hosted on the website </span><a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">YourOnlineChoices.eu</span></a><span style="font-weight: 400;">, administered by EDAA. This website (currently available in 33 country-specific versions and 27 different European languages) serves as a one-stop-shop for consumers, offering: (a) clear information about online and personalised advertising; (b) a mechanism to enact meaningful choice and control; and (c) a portal to file any consumer feedback or complaints with the national advertising Self-Regulatory Organisation (SRO) – </span><strong><i>see Section 5 of these FAQs</i></strong><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Companies may also provide their own company-specific opt-out mechanisms; however, these must be in addition and complementary to participation on the “YOC” Consumer Choice Platform, which serves as a pan-European, one-stop-shop for consumer information, choice and control regarding interest-based advertising across Europe.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_3"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_3"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_3" aria-expanded="true" aria-controls="collapse_13554_3"> 12) Who should use the AdChoices icon? </a> </h4> </div> <div id="collapse_13554_3" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_3"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_3" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">All companies involved in actively </span><b>using OBA data</b><span style="font-weight: 400;"> to deliver online display, mobile or video advertising should participate via a service agreement to use the AdChoices Icon.</span></p> <p><span style="font-weight: 400;">Third Parties: for instance, ad networks, technology platforms, data aggregators, Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs). To clear any doubt, retargeting is considered as Third-Party OBA covered by the European Principles.</span></p> <p><span style="font-weight: 400;">Website Operators (</span><i><span style="font-weight: 400;">voluntarily</span></i><span style="font-weight: 400;">): advertisers and publishers across sites under their Common Control (owned and operated by the same company).</span></p> <p><span style="font-weight: 400;">IMPORTANT NOTE:</span></p> <p><b>It is the full responsibility of a company to hold a valid service agreement from EDAA for such use, regardless of how the integration is done (via an </b><a href="https://edaa.eu/icon-providers/"><b>Approved Icon Provider</b></a><b> or in-house).</b></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_4"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_4"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_4" aria-expanded="true" aria-controls="collapse_13554_4"> 13) I am an advertiser. Is it possible for an ad server or ad agency to provide the AdChoices icon to me for free? What are my obligations? Is this different than if I rely on an ad network to provide the AdChoices icon? </a> </h4> </div> <div id="collapse_13554_4" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_4"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_4" class="wpsm_panel-body_inner animated fadeIn"><p>Since the Ad Network is collecting and using OBA data on your behalf, each ad they place on your behalf must carry the AdChoices Icon, for which the licensing obligation sits with the Ad Network.</p> <p>Many advertisers, however, prefer to manage the placement of the AdChoices Icon centrally via their Ad Agency and/or Ad Server to provide for more branded control of the messaging and in some cases reporting.</p> <p>If you choose to manage this directly via your Ad Server or Ad Agency, the obligation to obtain the AdChoices Icon directly from EDAA sits directly with you, and you cannot use the AdChoices Icon via your Ad Server or Ad Agency without the right for your company to use it from EDAA.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_5"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_5"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_5" aria-expanded="true" aria-controls="collapse_13554_5"> 14) Who should register to the "YOC" consumer choice platform? </a> </h4> </div> <div id="collapse_13554_5" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_5"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_5" class="wpsm_panel-body_inner animated fadeIn"><p>All companies involved in actively <strong>collecting OBA data,</strong> which may be used to then deliver online display, mobile or video advertising based on this data, should register to integrate onto the “YOC” Consumer Choice Platform, to provide consumers with the choice and control over their data collection. This also includes where data may be collected for <strong>retargeting</strong> purposes.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_6"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_6"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_6" aria-expanded="true" aria-controls="collapse_13554_6"> 15) How should the AdChoices Icon be used? </a> </h4> </div> <div id="collapse_13554_6" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_6"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_6" class="wpsm_panel-body_inner animated fadeIn"><p>There are specific guidelines as to how the AdChoices Icon should be integrated on online advertising (types of ads, size, colour, etc.). These are specified in the <a href="http://www.iabeurope.eu/files/1113/6991/5494/technical_specifications_for_iab_eu_oba_fw_v1.pdf" target="_blank" rel="noopener noreferrer">Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR on OBA in Europe</a>, as well as some further rights of use (and limitations) as detailed in the appropriate service agreement which can be requested from EDAA by <a href="../certification-process/apply-for-licence/">applying through the online form</a>.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_7"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_7"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_7" aria-expanded="true" aria-controls="collapse_13554_7"> 16) How can the AdChoices icon be deployed in ads? </a> </h4> </div> <div id="collapse_13554_7" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_7"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_7" class="wpsm_panel-body_inner animated fadeIn"><p>In order that companies can effectively deploy the AdChoices Icon on their campaigns, EDAA has approved two commercial providers offering icon integration services: <strong>Evidon and TrustArc</strong>. We recommend the services of these providers and more information can be found <a href="../oba-icon-providers/">here</a>.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_8"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_8"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_8" aria-expanded="true" aria-controls="collapse_13554_8"> 17) How should the “YOC” Consumer Choice Platform be used? </a> </h4> </div> <div id="collapse_13554_8" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_8"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_8" class="wpsm_panel-body_inner animated fadeIn"><p>There are specific technical guidelines for integration and participation on the Platform, which will be provided by EDAA once a company has signed and returned the required service agreement(s). Integration requires, for instance, a link to the company privacy policy, a link to the company website, a short company description, and opt-in/out/status URLs to ensure the consumer choice is effective. The information should be provided in English (used as the default language) and in any other languages submitted by the company (voluntarily) for specific markets. Any updates to the information submitted should be subsequently informed to EDAA to ensure the effective running of the Platform. You will be designated a contact person at EDAA upon application, to ensure this runs smoothly.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_9"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_9"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_9" aria-expanded="true" aria-controls="collapse_13554_9"> 18) What restrictions apply to use of the AdChoices Icon and the “YOC” Consumer Choice Platform? </a> </h4> </div> <div id="collapse_13554_9" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_9"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_9" class="wpsm_panel-body_inner animated fadeIn"><p>The AdChoices Icon should be used as described in the <a href="http://www.iabeurope.eu/files/1113/6991/5494/technical_specifications_for_iab_eu_oba_fw_v1.pdf" target="_blank" rel="noopener noreferrer">Technical Specifications for implementing the IAB Europe OBA framework and EASA BPR in Europe</a>.</p> <p>Particularly, the AdChoices Icon should not be used for any other purpose/business need other than ensuring compliance with the European Principles and offering consumers the transparency and choice that the Icon represents.</p> <p>Use of the AdChoices Icon and “YOC” Consumer Choice Platform is afforded to companies who have signified a commitment to the European Principles and signed the appropriate service agreement(s) with EDAA. </p> <p><strong>No company may use the AdChoices Icon in Europe or integrate onto the Consumer Choice Platform without a valid service agreement from EDAA.</strong></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_10"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_10"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_10" aria-expanded="true" aria-controls="collapse_13554_10"> 19) What are the costs associated with using the AdChoices Icon and/or integrating with the “YOC” Consumer Choice Platform? What do these costs support? </a> </h4> </div> <div id="collapse_13554_10" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_10"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_10" class="wpsm_panel-body_inner animated fadeIn"><p>The Tariff Schedule is consistent for all participating companies and annexed to the corresponding EDAA service agreements. In brief, the fees are applied per calendar year, and are set at 5.000 EUR for each service.</p> <p>In order to ensure that no company is ‘priced out’ of the Programme, EDAA also provides a 40% discounted rate for SMEs – 3.000 EUR per service. Is considered an SME any company with less than 3 million EUR in annual revenue from all online display, mobile and video advertising.</p> <p>EDAA is an international non-profit organisation and the fees applied are designed to ensure that the European Self-Regulatory Programme can run effectively across all EU and EEA markets. The fees support operational aspects of the Programme such as an effective administration, development and maintenance of multiple websites including the monitoring and functioning of the Consumer Choice Platform, as well as integration with well-established Self-Regulatory Organisations (SROs) for complaint handling across Europe and initiatives to build consumer understanding and awareness (such as a consumer awareness campaign and various related research projects).</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13554_11"> <div class="wpsm_panel-heading" role="tab" id="heading_13554_11"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13554" href="#collapse_13554_11" aria-expanded="true" aria-controls="collapse_13554_11"> 20) Do I need to become a member of IAB Europe or EASA to participate in this Programme? </a> </h4> </div> <div id="collapse_13554_11" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13554_11"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13554_11" class="wpsm_panel-body_inner animated fadeIn"><p>EDAA has been established to administer the European Self-Regulatory Programme and in particular services for the AdChoices Icon and the “YOC” Consumer Choice Platform to any company practising interest-based advertising within Europe.</p> <p>As such, participation is done directly with EDAA and no company is required to be a member of any governing association or other industry trade or self-regulatory organisation in order to participate. Any company within Europe may apply directly to EDAA for use of the AdChoices Icon and may integrate onto the “YOC” Consumer Choice Platform.</p> <p>If you would prefer to contact a national-level organisation, local IABs and SROs (self-regulatory organisations) would be pleased to assist you. For contact details of your national IAB, please visit <a href="http://www.iabeurope.eu/" target="_blank" rel="noopener noreferrer">IAB Europe</a>. For contact details of your national SRO, please visit the <a href="http://www.easa-alliance.org/" target="_blank" rel="noopener noreferrer">EASA website</a>.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="licensing-process" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">4 – Licensing Process</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13556{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13556 .wpsm_panel-title { margin-top: 0px !important; margin-bottom: 0px !important; padding-top: 0px !important; padding-bottom: 0px !important; } #accordion_pro_13556 .wpsm_panel-title > a{ border-bottom: 0px !important; text-decoration:none !important; outline: none !important; box-shadow:none !important; } #accordion_pro_13556 .ac_title_icon{ margin-right:8px; } /* css files */ #accordion_pro_13556 a:hover, #accordion_pro_13556 a:focus{ outline: none !important; text-decoration: none !important; } #accordion_pro_13556 .wpsm_panel{ border: 1px solid #cccccc; box-shadow: none !important; border-radius: 0 !important; margin-bottom: 15px !important; margin-top: 5px !important; } #accordion_pro_13556 .wpsm_panel-heading{ padding: 0 !important; border-radius: 0px !important; border: none !important; background:none !important; } #accordion_pro_13556 .wpsm_panel-title > a{ display: block !important; padding: 14px 30px 14px 70px !important; position: relative !important; color:#ffffff !important; background:#1e73be !important; font-size: 18px !important; box-shadow:none !important; line-height:1.5 !important; font-weight:500 !important; overflow: hidden; transition: all 0.5s ease 0s; } #accordion_pro_13556 .wpsm_panel-title > a > i{ color:#ffffff !important; transition: all 0.5s ease 0s; } #accordion_pro_13556 .wpsm_panel-title > a > .ac_title_img_icon{ width: 18px !important; height: 18px !important; vertical-align: middle !important; margin-left: 0 !important; margin-top: 0 !important; margin-bottom: 0 !important; } #accordion_pro_13556 .wpsm_panel-title > a.collapsed{ background-color: #ffffff !important; color: #000000 !important; } #accordion_pro_13556 .wpsm_panel-title > a.collapsed > i{ color: #000000 !important; } #accordion_pro_13556 .wpsm_panel-title > a.collapsed:hover{ color:#1e73be !important; } #accordion_pro_13556 .wpsm_panel-title > a.collapsed:hover i{ color:#1e73be !important; } #accordion_pro_13556 .wpsm_panel-title > a:before, #accordion_pro_13556 .wpsm_panel-title > a.collapsed:before{ content: "" !important; width: 55px; height: 100%; background: rgba(0, 0, 0, 0.1) !important;; position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13556 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13556 .wpsm_panel-title > a:after, #accordion_pro_13556 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13556 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13556 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13556 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13556 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13556 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13556 .wpsm_panel-title a, #accordion_pro_13556 .wpsm_panel-title a:hover, #accordion_pro_13556 .wpsm_panel-title a.collapsed, #accordion_pro_13556 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13556 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13556 .collapsing { transition: height 0.6s; } #accordion_pro_13556 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13556 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13556 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13556"> <div class="wpsm_panel-group" id="accordion_pro_13556" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13556_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13556_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13556" href="#collapse_13556_1" aria-expanded="true" aria-controls="collapse_13556_1"> 21) I now have a clear image of the Self-Regulatory Programme. So how do I obtain the service agreements for the AdChoices Icon and/or “YOC” Consumer Choice Platform? </a> </h4> </div> <div id="collapse_13556_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13556_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13556_1" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">Having perused the European Principles documents, please apply for the AdChoices Icon and “YOC” Consumer Choice Platform via our </span><a href="https://edaa.eu/certification-process/apply-for-licence/"><span style="font-weight: 400;">online form</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">If you have any questions prior to applying, which may not be covered in the European Principles or these FAQs, please </span><span style="font-weight: 400;">contact us at: info [at] edaa [dot] eu</span><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13556_2"> <div class="wpsm_panel-heading" role="tab" id="heading_13556_2"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13556" href="#collapse_13556_2" aria-expanded="true" aria-controls="collapse_13556_2"> 22) I’ve applied through the online form… What happens next? </a> </h4> </div> <div id="collapse_13556_2" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13556_2"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13556_2" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">Once the online application form has been submitted, you will receive an automated response to know that this has been received by EDAA. We will contact you further – usually between 1-3 working days – with a recommendation on how best to move forward within the Programme and will provide the appropriate services agreements, depending on your company’s business model.</span></p> <p><span style="font-weight: 400;">There are separate services agreements for:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Website Operators using the AdChoices Icon</span><span style="font-weight: 400;"> in order to provide ‘adequate notice’ of OBA data collection and use by third parties permitted on their sites;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Third Parties using the AdChoices Icon</span><span style="font-weight: 400;"> in order to signal their OBA practices in a contextual (in-ad) manner to consumers;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Third Parties using the “YOC” Consumer Choice Platform</span><span style="font-weight: 400;"> to provide consumers with choice and control over the collection and use of OBA data.</span></li> </ul> <p><span style="font-weight: 400;">The corresponding service agreements are provided on a “fixed-form” basis. Once signed, EDAA will provide a package of further information (including icon creatives with accompanying texts for all markets; technical guidelines for “YOC” integration) and further details with regard to next steps in the Programme (self-certification and independent compliance assessment), and will support you through each step of your integration.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="certification-process" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">5 – Certification Process</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13565{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13565 .wpsm_panel-title { margin-top: 0px !important; margin-bottom: 0px !important; padding-top: 0px !important; padding-bottom: 0px !important; } #accordion_pro_13565 .wpsm_panel-title > a{ border-bottom: 0px !important; text-decoration:none !important; outline: none !important; box-shadow:none !important; } #accordion_pro_13565 .ac_title_icon{ margin-right:8px; } /* css files */ #accordion_pro_13565 a:hover, #accordion_pro_13565 a:focus{ outline: none !important; text-decoration: none !important; } #accordion_pro_13565 .wpsm_panel{ border: 1px solid #cccccc; box-shadow: none !important; border-radius: 0 !important; margin-bottom: 15px !important; margin-top: 5px !important; } #accordion_pro_13565 .wpsm_panel-heading{ padding: 0 !important; border-radius: 0px !important; border: none !important; background:none !important; } #accordion_pro_13565 .wpsm_panel-title > a{ display: block !important; padding: 14px 30px 14px 70px !important; position: relative !important; color:#ffffff !important; background:#1e73be !important; font-size: 18px !important; box-shadow:none !important; line-height:1.5 !important; font-weight:500 !important; overflow: hidden; transition: all 0.5s ease 0s; } #accordion_pro_13565 .wpsm_panel-title > a > i{ color:#ffffff !important; transition: all 0.5s ease 0s; } #accordion_pro_13565 .wpsm_panel-title > a > .ac_title_img_icon{ width: 18px !important; height: 18px !important; vertical-align: middle !important; margin-left: 0 !important; margin-top: 0 !important; margin-bottom: 0 !important; } #accordion_pro_13565 .wpsm_panel-title > a.collapsed{ background-color: #ffffff !important; color: #000000 !important; } #accordion_pro_13565 .wpsm_panel-title > a.collapsed > i{ color: #000000 !important; } #accordion_pro_13565 .wpsm_panel-title > a.collapsed:hover{ color:#1e73be !important; } #accordion_pro_13565 .wpsm_panel-title > a.collapsed:hover i{ color:#1e73be !important; } #accordion_pro_13565 .wpsm_panel-title > a:before, #accordion_pro_13565 .wpsm_panel-title > a.collapsed:before{ content: "" !important; width: 55px; height: 100%; background: rgba(0, 0, 0, 0.1) !important;; position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13565 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13565 .wpsm_panel-title > a:after, #accordion_pro_13565 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13565 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13565 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13565 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13565 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13565 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13565 .wpsm_panel-title a, #accordion_pro_13565 .wpsm_panel-title a:hover, #accordion_pro_13565 .wpsm_panel-title a.collapsed, #accordion_pro_13565 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13565 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13565 .collapsing { transition: height 0.6s; } #accordion_pro_13565 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13565 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13565 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13565"> <div class="wpsm_panel-group" id="accordion_pro_13565" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13565_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13565_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13565" href="#collapse_13565_1" aria-expanded="true" aria-controls="collapse_13565_1"> 23) What is “self-certification” and is it relevant for my company? </a> </h4> </div> <div id="collapse_13565_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13565_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13565_1" class="wpsm_panel-body_inner animated fadeIn"><p><b>Purpose</b><span style="font-weight: 400;">: a ‘declaration’ of compliance to EDAA once the company is satisfied that they are fully adhering to the European Principles.</span></p> <p><b>Timeframe</b><span style="font-weight: 400;">: six months. All companies having joined the Programme will have 6 full months to complete the self-certification. Self-certification must be completed prior to the next step – an independent certification assessment and ongoing monitoring by an EDAA-approved Certification Provider. Companies not completing the self-certification within this timeframe will be considered to be in breach of the Programme, and EDAA may take appropriate action (i.e. withdrawing company use of the AdChoices Icon and/or integration on the “YOC” Consumer Choice Platform).</span></p> <p><b>Further information:</b><span style="font-weight: 400;"> please have a look at the </span><a href="https://edaa.eu/wp-content/uploads/2012/10/self-certification-criteria-final-v1.1.pdf" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">self-certification criteria</span></a><span style="font-weight: 400;"> and the </span><a href="https://edaa.eu/certification-process/self-certify/"><span style="font-weight: 400;">online form</span></a><span style="font-weight: 400;"> through which companies must submit their self-certification (this may also be submitted in PDF, if preferable). Once this form has been submitted, a copy is sent electronically to EDAA and a second copy is sent to the company (to the email address submitted on the form). Companies should retain their copy of the self-certification, as this may be requested at a later stage by their chosen Certification Provider in order to validate the information as part of completing the independent compliance assessment.</span></p> <p><span style="font-weight: 400;">All participating companies are required to self-certify, though “Website Operators” have a significantly limited criteria, covering only the “adequate disclosure” requirement as outlined in the European Principles, respecting the different roles between Third Parties and Website Operators within the Programme.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13565_2"> <div class="wpsm_panel-heading" role="tab" id="heading_13565_2"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13565" href="#collapse_13565_2" aria-expanded="true" aria-controls="collapse_13565_2"> 24) What is the “independent compliance assessment” and is it relevant for my company? </a> </h4> </div> <div id="collapse_13565_2" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13565_2"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13565_2" class="wpsm_panel-body_inner animated fadeIn"><p><b>Purpose:</b><span style="font-weight: 400;"> to complete an independent assessment of compliance and obtain the corresponding “trust seal”.</span></p> <p><span style="font-weight: 400;">Companies can choose from a range of EDAA-approved Certification Providers in order to fulfil the further compliance obligations: an independent compliance assessment and continuous monitoring of compliance related activity. All approved providers to-date offer an </span><span style="font-weight: 400;">annual assessment</span><span style="font-weight: 400;"> of compliance.</span></p> <p><b>Timeframe:</b><span style="font-weight: 400;"> within 8 months of signing up. Companies not completing the independent compliance assessment within this timeframe will be considered to be in breach of the Programme, and EDAA may take appropriate action (i.e. withdrawing company use of the AdChoices Icon and/or integration on the “YOC” Consumer Choice Platform). </span></p> <p><b>Further information:</b><span style="font-weight: 400;"> in order to help ensure a competitive market, EDAA has approved several providers. As the process must be handled independently of EDAA, exact pricing and assessment methodologies should be agreed directly between the company and the Certification Provider.</span></p> <p><span style="font-weight: 400;">Certification Providers are required to apply the certification services in an independent manner (from industry and other services). All approved Certification Providers have verified this independence to the satisfaction of EDAA. Where a Certification Provider is also providing other services within the European Self-Regulatory Programme (such as acting as an approved Icon Provider), EDAA has deemed that these services are being performed in a manner demonstrating a clear separation of internal business processes.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13565_3"> <div class="wpsm_panel-heading" role="tab" id="heading_13565_3"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13565" href="#collapse_13565_3" aria-expanded="true" aria-controls="collapse_13565_3"> 25) What is the “continuous monitoring” element, and when can I obtain EDAA ‘Trust Seal’ to demonstrate compliance? </a> </h4> </div> <div id="collapse_13565_3" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13565_3"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13565_3" class="wpsm_panel-body_inner animated fadeIn"><p><b>Topline:</b><span style="font-weight: 400;"> the ‘Trust Seal’ (pictured below) is a symbol of good standing, responsibility and trust towards the business community and consumers – demonstrating verified company compliance with the European Principles; it will be awarded once the company has self-certified and undertaken the compliance assessment, including an initial 30 days of uninterrupted ongoing monitoring of compliance by an approved Certification Provider (see FAQ 26 below). EDAA “Trust Seal” will be hosted by the company’s chosen Certification Provider (with back-end validation mechanisms) to be displayed on the compliant company’s website.</span></p> <p><b>Timeframe:</b><span style="font-weight: 400;"> 8 months. The company should obtain the Trust Seal within 8 months of signing up to the Programme. This comprises of the 6 months for self-certification, an additional month for compliance assessment, and a further 30 days of ongoing monitoring prior to award of the Trust Seal. The Trust Seal is then subject to monitoring of compliance and must be renewed every 2 years from the date of issue (N.B. the validity of a Trust Seal has been extended from 1 year to 2 years as of 1 June 2018, to improve the certification process and services for the benefit of all participating companies).</span></p> <p><img decoding="async" class="wp-image-13205 aligncenter" src="http://ec2-18-194-21-103.eu-central-1.compute.amazonaws.com/wp-content/uploads/EDAA-seal-final-copy-1-300x150.png" alt="" width="180" height="90" srcset="https://edaa.eu/wp-content/uploads/EDAA-seal-final-copy-1-300x150.png 300w, https://edaa.eu/wp-content/uploads/EDAA-seal-final-copy-1-200x100.png 200w, https://edaa.eu/wp-content/uploads/EDAA-seal-final-copy-1.png 538w" sizes="(max-width: 180px) 100vw, 180px" /></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13565_4"> <div class="wpsm_panel-heading" role="tab" id="heading_13565_4"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13565" href="#collapse_13565_4" aria-expanded="true" aria-controls="collapse_13565_4"> 26) Who are the approved “Certification Providers”? What are the associated costs? </a> </h4> </div> <div id="collapse_13565_4" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13565_4"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13565_4" class="wpsm_panel-body_inner animated fadeIn"><p>EDAA has appointed four Certification Providers: <strong>ABC</strong>, <strong>BPA WorldWide</strong>, <strong>ePrivacy</strong> and <strong>TrustArc</strong>. Further information, including contact details of approved Certification Providers, can be found <a href="../certification-providers/">here</a>. As the process must be handled independently of EDAA, exact pricing and assessment methodologies should be agreed directly between the company and the Certification Provider.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13565_5"> <div class="wpsm_panel-heading" role="tab" id="heading_13565_5"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13565" href="#collapse_13565_5" aria-expanded="true" aria-controls="collapse_13565_5"> 27) We believe we are a compliant company. Is there any incentive to progress with the compliance processes prior to the aforementioned deadlines? </a> </h4> </div> <div id="collapse_13565_5" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13565_5"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13565_5" class="wpsm_panel-body_inner animated fadeIn"><p>Yes. EDAA will offer visibility and recognition to those companies progressing proactively towards their compliance obligations within the Programme. In order to incentivise companies to undergo the compliance and certification process sooner rather than later, the stage that companies have obtained will be made public and visible in EDAA's <a href="../news-and-resources/reports/">Activity Reports</a>, and on an ongoing basis directly on EDAA websites (<a href="../participating-companies/">list of participating companies</a> and <a href="http://www.youronlinechoices.com/goodpractice" target="_blank" rel="noopener noreferrer">YourOnlineChoices.eu</a>).</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13565_6"> <div class="wpsm_panel-heading" role="tab" id="heading_13565_6"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13565" href="#collapse_13565_6" aria-expanded="true" aria-controls="collapse_13565_6"> 28) Are we required to place the AdChoices icon also on online video ads? </a> </h4> </div> <div id="collapse_13565_6" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13565_6"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13565_6" class="wpsm_panel-body_inner animated fadeIn"><p>Yes, as of 1 January 2019, companies are required, where technically feasible, to deliver the AdChoices Icon also on online video ads. This currently applies for all companies operating with VAST 3.0; for companies yet to upgrade to this industry standard, icon placement may not be technically possible. In such cases, EDAA strongly encourages adoption of the updated standards which enable delivery of AdChoices, though cannot mandate this. Any company operating such technology will not be required to display the AdChoices marker on video, in order to pass the certification under the programme.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="sro-consumer-complaint" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">6 – SRO’s, Consumer Complaint Handling & Potential Sanctions</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13567{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13567 .wpsm_panel-title { margin-top: 0px !important; margin-bottom: 0px !important; padding-top: 0px !important; padding-bottom: 0px !important; } #accordion_pro_13567 .wpsm_panel-title > a{ border-bottom: 0px !important; text-decoration:none !important; outline: none !important; box-shadow:none !important; } #accordion_pro_13567 .ac_title_icon{ margin-right:8px; } /* css files */ #accordion_pro_13567 a:hover, #accordion_pro_13567 a:focus{ outline: none !important; text-decoration: none !important; } #accordion_pro_13567 .wpsm_panel{ border: 1px solid #cccccc; box-shadow: none !important; border-radius: 0 !important; margin-bottom: 15px !important; margin-top: 5px !important; } #accordion_pro_13567 .wpsm_panel-heading{ padding: 0 !important; border-radius: 0px !important; border: none !important; background:none !important; } #accordion_pro_13567 .wpsm_panel-title > a{ display: block !important; padding: 14px 30px 14px 70px !important; position: relative !important; color:#ffffff !important; background:#1e73be !important; font-size: 18px !important; 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padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13567 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13567 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13567 .wpsm_panel-title a, #accordion_pro_13567 .wpsm_panel-title a:hover, #accordion_pro_13567 .wpsm_panel-title a.collapsed, #accordion_pro_13567 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13567 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13567 .collapsing { transition: height 0.6s; } #accordion_pro_13567 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13567 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13567 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13567"> <div class="wpsm_panel-group" id="accordion_pro_13567" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13567_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13567_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13567" href="#collapse_13567_1" aria-expanded="true" aria-controls="collapse_13567_1"> 29) What is an “SRO”? How are SROs involved in the European Self-Regulatory Programme on OBA? </a> </h4> </div> <div id="collapse_13567_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13567_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13567_1" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">Self-Regulatory Organisations (SROs) are independent bodies set up by the ad industry to apply advertising codes of practice. In the case of OBA, the </span><a href="https://www.easa-alliance.org/sites/default/files/EASA%20Best%20Practice%20Recommendation%20on%20Online%20Behavioural%20Advertising_0.pdf" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">EASA Best Practice Recommendation on OBA</span></a><span style="font-weight: 400;"> details how SROs are responsible for consumer complaint handling on OBA.</span></p> <p><span style="font-weight: 400;">SROs, where their remit has extended to cover OBA, apply clear, user-friendly and accessible mechanisms for consumers to file complaints on allegedly non-compliant businesses. These mechanisms are accessible either directly through the website of the national SRO, or through </span><a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">YourOnlineChoices.eu</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">SRO processes, specifically investigations and sanctions (where appropriate), are tailored to an OBA context. This ensures effective enforcement of the rules in a coherent and consistent manner. SROs apply national codes, though these codes on OBA reflect the European Principles. A full list of SROs, as well as contact details, can be found on the </span><a href="http://www.easa-alliance.org/members/europe" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;"> of the European Advertising Standards Alliance (EASA).</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13567_2"> <div class="wpsm_panel-heading" role="tab" id="heading_13567_2"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13567" href="#collapse_13567_2" aria-expanded="true" aria-controls="collapse_13567_2"> 30) How do I know which SRO will handle consumer complaints specific to my company? </a> </h4> </div> <div id="collapse_13567_2" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13567_2"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13567_2" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">In order to ensure upmost consistency for businesses and consumers, </span><span style="font-weight: 400;">only one specific SRO will contact any single company regarding a complaint against that company’s OBA practices</span><span style="font-weight: 400;">. The SRO will be determined by the company’s designated “Country of Origin” when signing the appropriate </span><i><span style="font-weight: 400;">services agreement(s)</span></i><span style="font-weight: 400;"> with EDAA, upon joining the Programme. Each company must ‘self-designate’ an SRO based on their Country of Origin, according to specific criteria, which ensure that the company designates a European country where it has an office with a competent decision-making presence.</span></p> <p><i><span style="font-weight: 400;">In cases where your company has no European office, or it is unclear where the most appropriate country to designate would be, you should discuss this directly with EDAA prior to signing the service agreements.</span></i></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13567_3"> <div class="wpsm_panel-heading" role="tab" id="heading_13567_3"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13567" href="#collapse_13567_3" aria-expanded="true" aria-controls="collapse_13567_3"> 31) What are the SRO’s procedures? </a> </h4> </div> <div id="collapse_13567_3" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13567_3"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13567_3" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">SROs follow consistent procedures for complaint handling (informal resolution; investigations; adjudications) and when applying appropriate sanctions. If you have any questions not covered here regarding the roles and processes of SROs, please </span><span style="font-weight: 400;">contact us at: info (@edaa.eu) edaa.eu</span><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">The SRO in the ‘country of origin’ of the company will handle a relevant consumer complaint. However, the SRO in the country of the consumer will be responsible to inform the consumer of the status and outcome of their complaint in their local language.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13567_4"> <div class="wpsm_panel-heading" role="tab" id="heading_13567_4"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13567" href="#collapse_13567_4" aria-expanded="true" aria-controls="collapse_13567_4"> 32) What sanctions are in place for non-compliance with the European Principles? </a> </h4> </div> <div id="collapse_13567_4" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13567_4"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13567_4" class="wpsm_panel-body_inner animated fadeIn"><p>EDAA reserves the right to refuse or revoke any agreement for the use of the AdChoices Icon and/or “YOC” Consumer Choice Platform in Europe, if it deems that these services are being misused, or in order to protect the integrity of the Programme for the benefit of all participating companies. This will be done only after warning the company of their misuse and providing a small grace period to rectify the issue. If a company has their service agreement revoked, they will be able to reapply once EDAA is assured that the company has taken appropriate steps to prevent any further misuse.</p> <p>Where appropriate, sanctions applied by national advertising SROs are based on an incremental approach and include (i) name and shame – i.e. publication of non-compliance; (ii) ad alert – i.e. informing the wider business community of non-compliance; (iii) removal of ‘Trust Seal’ used to signal compliance to the market; (iv) withdrawal of use of the AdChoices Icon/“YOC” Consumer Choice Platform; (v) as a last resort, referral to the relevant regulator. These sanctions would be applied based on an incremental process, considering the nature of a breach and whether or not it is deemed to be a serious, persistent and/or deliberate breach.</p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13567_5"> <div class="wpsm_panel-heading" role="tab" id="heading_13567_5"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13567" href="#collapse_13567_5" aria-expanded="true" aria-controls="collapse_13567_5"> 33) What measures are being taken to ensure widespread consumer awareness of the self-regulatory approach across Europe? </a> </h4> </div> <div id="collapse_13567_5" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13567_5"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13567_5" class="wpsm_panel-body_inner animated fadeIn"><p>EDAA runs, from time to time, a pan-European consumer awareness campaign. This takes the form of online display ads, focused on several different creative concepts developed by <em>Mediacom Beyond Advertising</em>, where the AdChoices Icon is promoted clearly and prominently. The campaign, created and developed by EDAA, is supported and implemented in each national market by the local advertising ecosystem, including both companies and associations.</p> <p>In terms of assessing consumer attitudes towards the Programme, the concept of interest-based advertising, and the players involved, EDAA also produces and partners with regular research projects to provide a clear and comprehensive overview of consumer attitudes, and how these change over time. In particular, EDAA research often focuses on consumer recognition and understanding of the consumer-facing tools (AdChoices Icon and YOC Consumer Choice Platform), as well as favourability towards the concept of personalised advertising and towards the brands being advertised. The existing evidence-base shows year-on-year improvements across each area and highlights that the European Self-Regulatory Programme administered by EDAA makes a clear difference towards empowering European internet users with meaningful transparency, choice and control. The latest report can be accessed <a href="../truste-edaa-research-shows-digital-advertising-self-regulatory-programme-continues-to-improve-consumer-attitudes-towards-interest-based-advertising/">here</a>.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="consumer-awareness" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">7 Consumer Awareness and Attitudes</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13569{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13569 .wpsm_panel-title { margin-top: 0px !important; 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height: 100%; background: rgba(0, 0, 0, 0.1) !important;; position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13569 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13569 .wpsm_panel-title > a:after, #accordion_pro_13569 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13569 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13569 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13569 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13569 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13569 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13569 .wpsm_panel-title a, #accordion_pro_13569 .wpsm_panel-title a:hover, #accordion_pro_13569 .wpsm_panel-title a.collapsed, #accordion_pro_13569 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13569 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13569 .collapsing { transition: height 0.6s; } #accordion_pro_13569 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13569 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13569 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13569"> <div class="wpsm_panel-group" id="accordion_pro_13569" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13569_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13569_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13569" href="#collapse_13569_1" aria-expanded="true" aria-controls="collapse_13569_1"> 34) What benefits do companies gain by using the AdChoices Icon and/or integrating on the “YOC” Consumer Choice Platform? </a> </h4> </div> <div id="collapse_13569_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13569_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13569_1" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">There are countless benefits to companies that participate in the EDAA’s European Self-Regulatory Programme. Here are a few:</span></p> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;">Building/improving your brand image;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Increasing responsibility and trust in advertising;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ever-increasing consumer awareness of the scheme;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">High visibility of participating companies;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Recognition as being part of an industry-wide, pan-European, and increasingly global standard;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Helping to actively ensure the future of personalized advertising as an essential element of your online marketing strategy!</span></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="benefits-companies" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">8 – Benefits for Participating Companies</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13570{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13570 .wpsm_panel-title { margin-top: 0px !important; margin-bottom: 0px !important; padding-top: 0px !important; padding-bottom: 0px !important; } #accordion_pro_13570 .wpsm_panel-title > a{ border-bottom: 0px !important; text-decoration:none !important; outline: none !important; box-shadow:none !important; } #accordion_pro_13570 .ac_title_icon{ margin-right:8px; } /* css files */ #accordion_pro_13570 a:hover, #accordion_pro_13570 a:focus{ outline: none !important; text-decoration: none !important; } #accordion_pro_13570 .wpsm_panel{ border: 1px solid #cccccc; box-shadow: none !important; border-radius: 0 !important; margin-bottom: 15px !important; margin-top: 5px !important; } #accordion_pro_13570 .wpsm_panel-heading{ padding: 0 !important; border-radius: 0px !important; border: none !important; background:none !important; } #accordion_pro_13570 .wpsm_panel-title > a{ display: block !important; padding: 14px 30px 14px 70px !important; position: relative !important; color:#ffffff !important; background:#1e73be !important; font-size: 18px !important; box-shadow:none !important; line-height:1.5 !important; font-weight:500 !important; overflow: hidden; transition: all 0.5s ease 0s; } #accordion_pro_13570 .wpsm_panel-title > a > i{ color:#ffffff !important; transition: all 0.5s ease 0s; } #accordion_pro_13570 .wpsm_panel-title > a > .ac_title_img_icon{ width: 18px !important; height: 18px !important; vertical-align: middle !important; margin-left: 0 !important; margin-top: 0 !important; margin-bottom: 0 !important; } #accordion_pro_13570 .wpsm_panel-title > a.collapsed{ background-color: #ffffff !important; color: #000000 !important; } #accordion_pro_13570 .wpsm_panel-title > a.collapsed > i{ color: #000000 !important; } #accordion_pro_13570 .wpsm_panel-title > a.collapsed:hover{ color:#1e73be !important; } #accordion_pro_13570 .wpsm_panel-title > a.collapsed:hover i{ color:#1e73be !important; } #accordion_pro_13570 .wpsm_panel-title > a:before, #accordion_pro_13570 .wpsm_panel-title > a.collapsed:before{ content: "" !important; width: 55px; height: 100%; background: rgba(0, 0, 0, 0.1) !important;; position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13570 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13570 .wpsm_panel-title > a:after, #accordion_pro_13570 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13570 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13570 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13570 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13570 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13570 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13570 .wpsm_panel-title a, #accordion_pro_13570 .wpsm_panel-title a:hover, #accordion_pro_13570 .wpsm_panel-title a.collapsed, #accordion_pro_13570 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13570 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13570 .collapsing { transition: height 0.6s; } #accordion_pro_13570 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13570 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13570 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13570"> <div class="wpsm_panel-group" id="accordion_pro_13570" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13570_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13570_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13570" href="#collapse_13570_1" aria-expanded="true" aria-controls="collapse_13570_1"> 35) How will consumers be informed that our participating companies supports the Programme and adhere to the European Principles? </a> </h4> </div> <div id="collapse_13570_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13570_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13570_1" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">EDAA expects increasing consumer awareness of the Programme given the interactive, consumer-facing nature of the AdChoices Icon. The Icon is delivered on a mass scale, (159 billion impressions in 2018 alone). Consumers are inquisitive and are seeking more information through the user-friendly language and explanations offered on the </span><a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">YourOnlineChoices.eu</span></a><span style="font-weight: 400;">. Information is provided in a variety of user-friendly ways and traffic to the site is consistently reaching approximately 2 million unique browser visits each month, demonstrating its role as an incredibly useful and popular consumer portal for information, choice and control.</span></p> <p><span style="font-weight: 400;">Beyond high visibility of the AdChoices Icon, a consumer awareness campaign is also run periodically by EDAA.</span></p> <p><span style="font-weight: 400;">It is also made clear to consumers which companies have signed up to the Programme through a range of measures. Firstly, company-owned and designed interstitial pages will enable company branding and visibility to be part of the interactive consumer experience. Moreover, lists and logos of participating companies will be displayed on both the </span><a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">YourOnlineChoices</span></a><span style="font-weight: 400;"> Consumer Choice Platform, as well as the </span><span style="font-weight: 400;">EDAA’s website</span><span style="font-weight: 400;">. For companies integrated onto the “YOC” Consumer Choice Platform there is also added visibility and credibility generated. Finally, a Trust Seal will be awarded to compliant signatory companies.</span></p> <p><span style="font-weight: 400;">All the above and more ensure the exceptionally high visibility of the Self-Regulatory Programme and the continuously increasing amount of participating companies across Europe.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="legal-context" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">9 – Global Self-Regulatory Landscapes & The Legal Context</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13571{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13571 .wpsm_panel-title { margin-top: 0px !important; margin-bottom: 0px !important; padding-top: 0px !important; padding-bottom: 0px !important; } #accordion_pro_13571 .wpsm_panel-title > a{ border-bottom: 0px !important; text-decoration:none !important; outline: none !important; box-shadow:none !important; } #accordion_pro_13571 .ac_title_icon{ margin-right:8px; } /* css files */ #accordion_pro_13571 a:hover, #accordion_pro_13571 a:focus{ outline: none !important; text-decoration: none !important; } #accordion_pro_13571 .wpsm_panel{ border: 1px solid #cccccc; box-shadow: none !important; border-radius: 0 !important; margin-bottom: 15px !important; margin-top: 5px !important; } #accordion_pro_13571 .wpsm_panel-heading{ padding: 0 !important; border-radius: 0px !important; border: none !important; background:none !important; } #accordion_pro_13571 .wpsm_panel-title > a{ display: block !important; padding: 14px 30px 14px 70px !important; position: relative !important; color:#ffffff !important; background:#1e73be !important; font-size: 18px !important; box-shadow:none !important; line-height:1.5 !important; font-weight:500 !important; overflow: hidden; transition: all 0.5s ease 0s; } #accordion_pro_13571 .wpsm_panel-title > a > i{ color:#ffffff !important; transition: all 0.5s ease 0s; } #accordion_pro_13571 .wpsm_panel-title > a > .ac_title_img_icon{ width: 18px !important; height: 18px !important; vertical-align: middle !important; margin-left: 0 !important; margin-top: 0 !important; margin-bottom: 0 !important; } #accordion_pro_13571 .wpsm_panel-title > a.collapsed{ background-color: #ffffff !important; color: #000000 !important; } #accordion_pro_13571 .wpsm_panel-title > a.collapsed > i{ color: #000000 !important; } #accordion_pro_13571 .wpsm_panel-title > a.collapsed:hover{ color:#1e73be !important; } #accordion_pro_13571 .wpsm_panel-title > a.collapsed:hover i{ color:#1e73be !important; } #accordion_pro_13571 .wpsm_panel-title > a:before, #accordion_pro_13571 .wpsm_panel-title > a.collapsed:before{ content: "" !important; width: 55px; height: 100%; background: rgba(0, 0, 0, 0.1) !important;; position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13571 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13571 .wpsm_panel-title > a:after, #accordion_pro_13571 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13571 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13571 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13571 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13571 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13571 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13571 .wpsm_panel-title a, #accordion_pro_13571 .wpsm_panel-title a:hover, #accordion_pro_13571 .wpsm_panel-title a.collapsed, #accordion_pro_13571 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13571 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13571 .collapsing { transition: height 0.6s; } #accordion_pro_13571 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13571 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13571 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13571"> <div class="wpsm_panel-group" id="accordion_pro_13571" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13571_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13571_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13571" href="#collapse_13571_1" aria-expanded="true" aria-controls="collapse_13571_1"> 36) My company is registered with another regional AdChoices Programme (e.g. the Digital Advertising Alliance in the US). Am I covered, or do I need to sign up separately with EDAA for my European activity? </a> </h4> </div> <div id="collapse_13571_1" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13571_1"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13571_1" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">All companies collecting and/or using information for the purposes of interest-based advertising within Europe must sign up to the European Programme </span><b>directly with EDAA</b><span style="font-weight: 400;">, for use of the AdChoices Icon and YOC participation.</span></p> <p><span style="font-weight: 400;">Companies should note that EDAA is responsible for administering the self-regulatory approach across all European Union (EU) and European Economic Area (EEA) countries, as well as Switzerland and Turkey. Markets beyond this are not currently within the geographic scope covered by EDAA and may apply other regulatory or self-regulatory requirements. It is the sole responsibility of each company to check and adhere to all applicable rules in any territories outside of Europe.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13571_2"> <div class="wpsm_panel-heading" role="tab" id="heading_13571_2"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13571" href="#collapse_13571_2" aria-expanded="true" aria-controls="collapse_13571_2"> 37) Does participation in EDAA cover all my OBA activity across Europe? What about additional national rules? </a> </h4> </div> <div id="collapse_13571_2" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13571_2"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13571_2" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">EDAA participation is pan-European and therefore covers the practice of OBA across Europe, in accordance with the European Principles. The European Principles place obligations on “Third Parties”, whilst “Website Operators” may use the Icon voluntarily alongside their obligation to provide ‘</span><i><span style="font-weight: 400;">adequate disclosure</span></i><span style="font-weight: 400;">’. </span></p> <p><span style="font-weight: 400;">However, in some national contexts it may be necessary for companies to adhere to separate First Party frameworks. If so, a company should contact their national SRO (self-regulatory organisation) – visit </span><a href="http://www.easa-alliance.org/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">www.easa-alliance.org</span></a><span style="font-weight: 400;"> to find your national SRO – or IAB (Interactive Advertising Bureau) – visit </span><a href="http://www.iabeurope.eu/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">IAB Europe</span></a><span style="font-weight: 400;"> to find your national IAB – to find out if this is necessary. Currently only Germany requires companies to adhere to a national first party framework, and this is administered by the German Self-Regulatory Organisation, “</span><a href="http://www.ddow.de/"><span style="font-weight: 400;">DDOW</span></a><span style="font-weight: 400;">”.</span></p> <p><span style="font-weight: 400;">EDAA, through close collaboration with the Digital Advertising Alliance in the US, has worked to ensure that a single global Icon can be used across the US and European jurisdictions for purposes aligned with the European Principles. This has helped to ensure consistency in approach between the distinct self-regulatory environments for the benefit of businesses and consumers.</span></p> </div> </div> </div> </div> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13571_3"> <div class="wpsm_panel-heading" role="tab" id="heading_13571_3"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13571" href="#collapse_13571_3" aria-expanded="true" aria-controls="collapse_13571_3"> 38) Does the use of the AdChoices Icon and/or “YOC” Consumer Choice Platform signal compliance with the GDPR and/or ePrivacy Directive? </a> </h4> </div> <div id="collapse_13571_3" class="wpsm_panel-collapse collapse " role="tabwpsm_panel" aria-labelledby="heading_13571_3"> <div class="wpsm_panel-body"> <div id="#wpsm_acc_desc_13571_3" class="wpsm_panel-body_inner animated fadeIn"><p><span style="font-weight: 400;">The Self-Regulatory Programme on OBA is complementary to applicable European and national law and should not be viewed as a substitute. The self-regulatory work seeks to offer internet users greater transparency and control over behavioural advertising. Many national-level governments explicitly support the initiative and industry remains engaged with the national regulators, European Commission, as well as consumer and civic society groups, as this initiative progresses. This approach recognises that each type of digital business has a role to play in achieving compliance, but that not one solution on its own may necessarily achieve this.</span></p> <p><span style="font-weight: 400;">The Programme itself is a self-regulatory initiative aimed to foster transparency in the online advertising environment for all, through delivering consumer-facing information and control solutions with regard to how data is used for interest-based advertising. These solutions are self-regulatory in nature and correspond to industry best practice. They do not provide for or infer legal compliance (including with GDPR), which businesses themselves are responsible for, and should not be seen as such, though many companies may choose to adopt these self-regulatory tools as part of a broader ecology of statutory and self-regulatory solutions. The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control over data used for interest-based advertising. This type of advertising increasingly helps to support the cost of providing content free at the point of access to consumers, and a range of services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon IAB Europe's OBA Framework and EASA's BPR on OBA.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:30px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h3 id="further-information" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">Further Information</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <style> #wps_accordion_pro_13572{ overflow:hidden; display:block; width:100%; margin-bottom:30px; } #accordion_pro_13572 .wpsm_panel-title { margin-top: 0px !important; margin-bottom: 0px !important; padding-top: 0px !important; padding-bottom: 0px !important; } #accordion_pro_13572 .wpsm_panel-title > a{ border-bottom: 0px !important; text-decoration:none !important; outline: none !important; box-shadow:none !important; } #accordion_pro_13572 .ac_title_icon{ margin-right:8px; } /* css files */ #accordion_pro_13572 a:hover, #accordion_pro_13572 a:focus{ outline: none !important; text-decoration: none !important; } #accordion_pro_13572 .wpsm_panel{ border: 1px solid #cccccc; box-shadow: none !important; border-radius: 0 !important; margin-bottom: 15px !important; margin-top: 5px !important; } #accordion_pro_13572 .wpsm_panel-heading{ padding: 0 !important; border-radius: 0px !important; border: none !important; background:none !important; } #accordion_pro_13572 .wpsm_panel-title > a{ display: block !important; padding: 14px 30px 14px 70px !important; position: relative !important; color:#ffffff !important; background:#1e73be !important; font-size: 18px !important; box-shadow:none !important; line-height:1.5 !important; font-weight:500 !important; overflow: hidden; transition: all 0.5s ease 0s; } #accordion_pro_13572 .wpsm_panel-title > a > i{ color:#ffffff !important; transition: all 0.5s ease 0s; } #accordion_pro_13572 .wpsm_panel-title > a > .ac_title_img_icon{ width: 18px !important; height: 18px !important; vertical-align: middle !important; margin-left: 0 !important; margin-top: 0 !important; margin-bottom: 0 !important; } #accordion_pro_13572 .wpsm_panel-title > a.collapsed{ background-color: #ffffff !important; color: #000000 !important; } #accordion_pro_13572 .wpsm_panel-title > a.collapsed > i{ color: #000000 !important; } #accordion_pro_13572 .wpsm_panel-title > a.collapsed:hover{ color:#1e73be !important; } #accordion_pro_13572 .wpsm_panel-title > a.collapsed:hover i{ color:#1e73be !important; } #accordion_pro_13572 .wpsm_panel-title > a:before, #accordion_pro_13572 .wpsm_panel-title > a.collapsed:before{ content: "" !important; width: 55px; height: 100%; background: rgba(0, 0, 0, 0.1) !important;; position: absolute !important; top:0 !important; left:-13px !important; transform: skewX(-25deg); transition: all 0.5s ease 0s; } #accordion_pro_13572 .wpsm_panel-title > a.collapsed:hover:before{ background: #1e73be !important; } #accordion_pro_13572 .wpsm_panel-title > a:after, #accordion_pro_13572 .wpsm_panel-title > a.collapsed:after{ content: "\f068" !important; font-family: FontAwesome !important; position: absolute !important; top: 50% !important; left:10px !important; transform: translateY(-50%); color: #ffffff !important; } #accordion_pro_13572 .wpsm_panel-title > a.collapsed:after{ content: "\f067" !important; color: #000000 !important; /* background: #ffffff !important; */ } #accordion_pro_13572 .wpsm_panel-title > a.collapsed:hover:after{ color: #ffffff !important; } #accordion_pro_13572 .wpsm_panel-body{ background:#ffffff !important; color:#000000 !important; font-size:16px !important; line-height: 26px !important; padding: 20px 15px 20px 40px !important; position: relative !important; border: none !important; transition: all 0.5s ease 0s; } #accordion_pro_13572 .wpsm_panel-body p{ color:#000000 !important; font-size:16px !important; line-height: 26px !important; } #accordion_pro_13572 .wpsm_panel-body:before{ content: ""; width: 5px; height: 40px; background: #1e73be !important; position: absolute; top: 30px; left: 0; } #accordion_pro_13572 .wpsm_panel-title a, #accordion_pro_13572 .wpsm_panel-title a:hover, #accordion_pro_13572 .wpsm_panel-title a.collapsed, #accordion_pro_13572 .wpsm_panel-title a.collapsed:hover { background-image: none !important; } /* open close icon option */ #accordion_pro_13572 .wpsm_panel { background-color:transparent !important; margin-bottom:10px !important; margin-top:0px !important; } #accordion_pro_13572 .collapsing { transition: height 0.6s; } #accordion_pro_13572 .wpsm_panel-body_inner{ overflow:hidden; display:block; } #accordion_pro_13572 .wpsm_panel-body{ font-family:Arial !important; } #accordion_pro_13572 .wpsm_panel-title a{ font-family:Arial !important; } </style> <div id="wps_accordion_pro_13572"> <div class="wpsm_panel-group" id="accordion_pro_13572" role="tablist" aria-multiselectable="true"> <div class="wpsm_panel panel wpsm_panel-default" id="offset_13572_1"> <div class="wpsm_panel-heading" role="tab" id="heading_13572_1"> <h4 class="wpsm_panel-title"> <a role="button" class=collapsed data-toggle="collapse" data-parent="#accordion_pro_13572" href="#collapse_13572_1" aria-expanded="true" aria-controls="collapse_13572_1"> 39) Not found the answers you’ve been looking for? 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