Gold Standard | IAB UK

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menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" 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data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Latest updates</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Latest updates</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="/news-opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30550">News</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/news-opinion" data-drupal-link-system-path="node/30550">News</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Opinions</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/opinion">Opinions</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/ctv-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/ctv-sector" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-sector" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-directory" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-directory">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-directory" data-drupal-link-system-path="member-directory">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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class="main-container js-quickedit-main-content"> <div> <div class="views-element-container" id="block-views-block-event-hero-block-1"> <div><div class="js-view-dom-id-feb930e3cdd64c769d130fd12dedbf6d2901f4807dd2b07e3b5f45bc03709c91"> <div class="views-row"> <div class="iab-paragraph iab-paragraph__banner-section paragraph--view-mode--default image iab-dark-bg" style="background-image: url(/sites/default/files/styles/resize_1200/public/banner/gold_standard_hero_new.png?itok=lzxzMgMG);"> <div class="container iab-paragraph__banner-section__content"> <div class="row"> <div class="col-xs-12 col-md-8 col-lg-8"> <h1> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">The Gold Standard</div> </h1> <div class="text text--lead-copy iab-paragraph__banner-section__content-text"> <p>The Gold Standard is a certification for buyers and sellers of digital media to improve the digital advertising experience, help compliance with the GDPR and ePrivacy law, tackle ad fraud, uphold brand safety, and strengthen supply chain transparency.</p> <p>As an advertiser, working with buyers and sellers who are Gold Standard certified benefits both your consumers and your business by improving the digital ad experience.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div> <section> <div class="highlighted"> <div> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> <a id="main-content"></a> <div> <div id="block-iab-local-tasks"> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-1"> <div><div class="js-view-dom-id-cd00520a839fb79abf3cb0b49f8fab2fdbab421ee125ed6902bf73bf9d703f3a"> </div> </div> </div> <div id="block-iab-content"> <article data-history-node-id="33721" class="big-page full clearfix"> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="33736" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__icon-block paragraph--type--icon-block paragraph--view-mode--default iab-page-section iab-secondary-nav__section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-6 offset-md-3 text-align-center"> <div class="text text--bold text--large iab-paragraph__icon-block__label"></div> <h2 class="iab-paragraph__icon-block__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Aims of the Gold Standard</div> </h2> <p class="iab-paragraph__icon-block__text text text--large"></p> </div> </div> <div class="iab-paragraph__icon-block__list"> <div class="iab-paragraph__icon-block__list-item"> <div class="iab-icon iab-icon--handshake-orange iab-paragraph__icon-block__list-item__icon"></div> <div class="iab-paragraph__icon-block__list-item__content"> <h4 class="iab-paragraph__icon-block__list-item__title">Reduce ad fraud</h4> <p class="text text--medium iab-paragraph__icon-block__list-item__text">By implementing or supporting IAB Tech Lab's ads.txt, sellers.json and OpenRTB Supply Chain Object</p> </div> </div> <div class="iab-paragraph__icon-block__list-item"> <div class="iab-icon iab-icon--jigsaw-orange iab-paragraph__icon-block__list-item__icon"></div> <div class="iab-paragraph__icon-block__list-item__content"> <h4 class="iab-paragraph__icon-block__list-item__title">Uphold brand safety</h4> <p class="text text--medium iab-paragraph__icon-block__list-item__text">By obtaining TAG Brand Safety Certification</p> </div> </div> <div class="iab-paragraph__icon-block__list-item"> <div class="iab-icon iab-icon--thumbs-up-orange iab-paragraph__icon-block__list-item__icon"></div> <div class="iab-paragraph__icon-block__list-item__content"> <h4 class="iab-paragraph__icon-block__list-item__title">Improve the experience</h4> <p class="text text--medium iab-paragraph__icon-block__list-item__text">By adhering to The Coalition for Better Ads advertising standards</p> </div> </div> <div class="iab-paragraph__icon-block__list-item"> <div class="iab-icon iab-icon--dictionary-orange iab-paragraph__icon-block__list-item__icon"></div> <div class="iab-paragraph__icon-block__list-item__content"> <h4 class="iab-paragraph__icon-block__list-item__title">Help compliance with the GDPR and ePrivacy law</h4> <p class="text text--medium iab-paragraph__icon-block__list-item__text">By adopting IAB Europe’s Transparency Consent Framework (TCF)</p> </div> </div> <div class="iab-paragraph__icon-block__list-item"> <div class="iab-icon iab-icon--lightening-orange iab-paragraph__icon-block__list-item__icon"></div> <div class="iab-paragraph__icon-block__list-item__content"> <h4 class="iab-paragraph__icon-block__list-item__title">Strengthens supply chain transparency</h4> <p class="text text--medium iab-paragraph__icon-block__list-item__text">By implementing IAB Tech Labs’ Buyers.json and DemandChain Object, as well as Open Measurement SDK (OMSDK)</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="44806" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2023-04/Navy_banner1.png?itok=fuPglFyE");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-icon iab-icon--megaphone-white iab-paragraph__promo-small__icon"></div> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Complete our training course</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">Test your Gold Standard knowledge with our short, on-demand training course, designed to ensure you’re up-to-speed with the initiative’s criteria and how it’s improving the industry</p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="https://www.iabuk.com/training" class="iab-btn iab-btn--primary">More here</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="43541" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/How%20to%20become%20GS%20certified%20.png?itok=M2Yqhn5I" width="1000" height="625" alt="Gold standard logo" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">How to become Gold Standard certified</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>The Gold Standard is open to IAB UK members who buy and sell digital media. The certification process has been audited by ABC, an independent third-party, to ensure it is both robust and effective, and will be audited again every 12 months.</p> <p>You can register your company in less than two minutes, then we’ll contact you to confirm eligibility and take further details. Register now or find out more about getting certified.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.surveymonkey.co.uk/r/IABGoldStandard" class="iab-btn--primary iab-btn--spacing iab-btn"> Register now</a> <a href="/goldstandard/how-join" class="iab-btn--secondary iab-btn"> Find out more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="43526" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/Who%20is%20certifed.png?itok=yju-x2vW" width="1000" height="625" alt="Person at an event" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Who is certified?</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>Nearly 100 IAB UK members across the supply chain are Gold Standard certified, spanning platforms, agency groups, media owners and ad tech.</p> <p>See how many of your downstream partners are certified or find out where certified companies sit across the digital landscape with our handy chart.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="/goldstandard/certified-and-registered" class="iab-btn--primary iab-btn--spacing iab-btn"> See the full list</a> <a href="/standard-content/value-gold-standard" class="iab-btn--secondary iab-btn"> View chart</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="43531" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph paragraph--type--center-text-section paragraph--view-mode--default iab-center-text-section image" style="background-image: url(/sites/default/files/section_image/grey%20banner_0.png);"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-9 offset-md-2"> <h2><font color="#041561">"A big focus for the ASA is working closely with companies in the digital advertising supply chain to enhance our regulation and to help us to secure responsible advertising online. The IAB Gold Standard complements that work and is an important initiative in driving transparency, safety and, ultimately, increasing consumer trust in online ads."</font></h2> <h3><font color="#041561"><font color="#041561">- Guy Parker, Chief Executive, Advertising Standards Authority</font></font></h3> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="44716" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__logos-section iab-dark-bg"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-6 offset-md-3 text-align-center"> <div class="iab-paragraph__logos-section__sub-title text text--bold"></div> <h2 class="iab-paragraph__logos-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Gold Standard Advertiser Supporters</div> </h2> <p class="iab-paragraph__logos-section__text text text--large">While brands can’t become Gold Standard certified, we have a cohort of advertiser supporters that pledge to work with Gold Standard certified digital ad suppliers wherever possible</p> </div> </div> <div class="views-element-container"> <div class="js-view-dom-id-606058cce07b38521432ce240f21ef17a8fd6b87609cb00501c71357e679d20a iab-paragraph__logos-section-items" data-logo-block=""> <div class="iab-paragraph__logos-section-inner" data-logo-block-inner> <div class="iab-paragraph__logos-section-item"> <a class="iab-paragraph__logos-section-item__link" href="/member-directory/asda"> <span class="visually-hidden">/member-directory/asda</span> </a> <div class="views-field views-field-field-logo-image"><div class="field-content"><img src="/sites/default/files/styles/logos_carousel/public/logos_section/ASDA_0_0_0.png?itok=xBmvEEp-" width="245" height="105" alt="Asda logo" loading="lazy" /></div></div></div> <div class="iab-paragraph__logos-section-item"> <a class="iab-paragraph__logos-section-item__link" href="/member-directory/coca-cola-co"> <span class="visually-hidden">/member-directory/coca-cola-co</span> </a> <div class="views-field views-field-field-logo-image"><div class="field-content"><img src="/sites/default/files/styles/logos_carousel/public/logos_section/Cola_0_0_1.png?itok=Zl2jIVEE" width="245" height="105" alt="Coca-cola logo" loading="lazy" /></div></div></div> <div class="iab-paragraph__logos-section-item"> <a class="iab-paragraph__logos-section-item__link" href="/member-directory/coty-beauty"> <span class="visually-hidden">/member-directory/coty-beauty</span> </a> <div class="views-field views-field-field-logo-image"><div class="field-content"><img 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url(/sites/default/files/section_image/grey%20banner.png);"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-9 offset-md-2"> <h2><font color="#041561">"The Gold Standard now requires certified companies to use the FCA’s Financial Services register when working with an advertiser who provides a financial service or product. Embedding this into the initiative is an important step when it comes to cracking down on financial scam ads – helping to make the online ecosystem safer and more effective for everyone."</font></h2> <h3><font color="#041561"><font color="#041561">- Miten Patel, Head of Marketing Campaigns, Financial Conduct Authority</font></font></h3> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="46816" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"><div class="iab-three-col-content"> <div class="container iab-secondary-nav__section"> <h2 class="iab-three-col-content__title"> Latest Gold Standard News </h2> <div class="row"> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/card_image/public/card/2023-11/gsnews3.png?itok=ZZ2cMIaL" width="720" height="401" alt="James Chandler" loading="lazy" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">IAB UK reinforces the Gold Standard with new updates</div> </h3> <p> Following a five week public consultation on the changes, the Gold Standard has been updated to further crack down on scam ads and ad fraud </p> <a href="https://www.iabuk.com/news-article/iab-uk-reinforces-gold-standard-new-updates" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/card_image/public/card/2023-11/gsnews1.png?itok=GkFMPB4f" width="720" height="401" alt="People speaking" loading="lazy" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">The Gold Standard is part of the OAT Action Plan</div> </h3> <p> Our Head of Policy & Regulatory Affairs explains more about the Online Advertising Taskforce's Action Plan and how the Gold Standard fits into it </p> <a href="https://www.campaignlive.co.uk/article/online-advertising-taskforce-offers-opportunity-adland-shape-its-future/1856663" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/card_image/public/card/2023-11/gsnews2.png?itok=2y7vp3w4" width="720" height="401" alt="person on stage" loading="lazy" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">New ad campaign urges advertisers to demand the Gold Standard</div> </h3> <p> IAB UK has launched its first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the GS </p> <a href="/news-article/new-ad-campaign-urges-advertisers-shelve-silverware-demand-iab-gold-standard" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="48256" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__media-block iab-paragraph__media-block--half-width paragraph--view-mode--default iab-secondary-nav__section" > <div class="container"> <div class="row"> <div class="col-xs-12 col-md-7"> <h2> An introduction to the Online Advertising Taskforce </h2> <div class="text"> Watch our short explainer on the OAT to understand why it was established, it's objectives and how these will be achieved, IAB UK's role as a Taskforce member and our recommendations for IAB UK members. </div> </div> </div> </div> <div class="container"> <div class="col-xs-12"> <div class="iab-paragraph__media-block__video"> <div class="video-embed-field-provider-youtube"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube-nocookie.com/embed/6SiZwqeq1Gs?autoplay=0&start=0&rel=0&controls=0&showinfo=0&modestbranding=1&mute=0"></iframe> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="44721" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/FAQ%27s.png?itok=z2jooIb6" width="1000" height="625" alt="FAQs" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">FAQs on Gold Standard</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>From what it means to be Gold Standard certified to the registration process, we’ve compiled some essential FAQs to get you kick-started on your journey.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="/news-article/faqs-find-out-more-about-getting-gold-standard-certified" class="iab-btn--primary iab-btn--spacing iab-btn"> Find out more</a> <a href="https://www.iabuk.com/sites/default/files/public_files/GS%20compliance%20grid%20Nov%2023.pdf" class="iab-btn--secondary iab-btn"> Compliance grid</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container"> <div class="content"> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2022-11/gold_standard_promo_Banner.png?itok=xkc8yax0");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Appeals and complaints</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">If you have concern over non-compliance or would like to seek rebuttal over allegations of non-compliance, please email <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="61060e0d051215000f0500130521080003140a4f020e0c">[email protected]</a></p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="/cdn-cgi/l/email-protection#74131b18100700151a10150610341d1516011f5a171b19" class="iab-btn iab-btn--primary">Get in touch</a> </div> </div> </div> </div> </div> </div> </article> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-2"> <div><div class="js-view-dom-id-34be5e5879d0eb033314251e0bf0ccb41dee190ee105f9a3090e5c0b49c5263b"> <div class="views-row"><div data-history-node-id="9" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2024-01/Promo%20Banner%20small.png?itok=mJbiQjxb");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Rediscover the joy of digital advertising</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.</p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="/joyofdigital" class="iab-btn iab-btn--primary">Find out more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="chat-ai-block block block--chat-aiiab-chatbot block--chat-ai-floating iab-chatbot iab-chatbot__container" data-drupal-selector="chat-ai-block" id="block-iab-chatbot"> <div class='iab-chatbot__heading'> <h3>IAB UK Chatbot</h3> <div class="chat-ai--close-icon--container"><div class="chat-ai--close-icon" role="button"><div class="iab-chatbot__close"><span class="visually-hidden">Close Chat</span></div></div></div> </div> <form action="/goldstandard" method="post" id="chat-ai-block" accept-charset="UTF-8"> <div class="iab-chatbot__chat-container edit-chat-container js-form-wrapper form-wrapper" data-drupal-selector="edit-chat-container" id="edit-chat-container"><div class="iab-chatbot__logged-out-message"> <div> <h4 class="iab-chatbot__chat-welcome">Hi, I'm NORI</h4> <p>As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.</p> </div> <div class="d-flex"> <a href="/user/check_mail" class="iab-btn iab-btn--primary iab-chatbot__logged-out-btn">Sign Up</a> <a href="/user/login?destination=/goldstandard" class="iab-btn iab-btn--secondary iab-chatbot__logged-out-btn ms-2 mt-0">Log In</a> </div> </div></div> <div class="iab-chatbot__clear-history-container"> <p>Are you sure you want to clear your chat history?</p> <div class="iab-chatbot__clear-history-buttons"> <div class="iab-btn iab-btn--primary iab-chatbot__refuse-clear" role="button">No</div> <button class="iab-chatbot__clear-history-confirm iab-btn--secondary button js-form-submit form-submit is-disabled iab-btn iab-btn--primary" onclick="return false;" data-drupal-selector="edit-clear" disabled="disabled" type="submit" id="edit-clear" name="op" value="Yes" tabindex="0"> Yes </button> </div> </div> <div class="iab-chatbot__controls-container"> <div class="iab-chatbot__controls d-flex"> 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1,200 members from publishers, ad tech providers, agencies and brands.">Who we are</span></h4> <p class="text text--medium text--colour-black">IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/about-us" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/16">About us</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/about-us" 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</div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/joyofdigital" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2023-11/joy_nav_card%20%281%29.png?itok=ohcicoPk" width="720" height="401" alt="Joy the Bear" loading="lazy" /> </div> <h4>Rediscover the Joy of Digital</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded menu-item--active-trail"> <span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our work</span> <div class="iab-menu__wrapper"> <div class="container"> <div 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href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" 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data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Latest updates</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Latest updates</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="/news-opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30550">News</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/news-opinion" data-drupal-link-system-path="node/30550">News</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Opinions</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/opinion">Opinions</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/ctv-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/ctv-sector" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-sector" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-directory" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-directory">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-directory" data-drupal-link-system-path="member-directory">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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