The Joy of Digital

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class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/futurescape" data-drupal-link-system-path="node/50921">Welcome to Futurescape</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Resources & tools</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/future-targeting-measurement">Cookieless solutions</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/why-digital-advertising-works" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35441">Why digital?</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/why-digital-advertising-works" data-drupal-link-system-path="node/35441">Why digital?</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/adspend/adspend-analyser" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34811">Adspend Analyser</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/adspend/adspend-analyser" data-drupal-link-system-path="node/34811">Adspend Analyser</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/41421">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">TV+</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">TV+</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/futurescape" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img loading="lazy" src="/sites/default/files/styles/card_image/public/2025-03/fs%20card.png?itok=ST0RyRiZ" width="720" height="401" alt="""" /> </div> <h4>Futurescape</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 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href="/membership-benefits" class="iab-btn iab-btn--tertiary iab-btn--small iab-header__cta__register iab-header__buttons-item">Join the IAB</a><a class="iab-btn iab-btn--secondary iab-btn--small iab-header__cta__signin iab-header__buttons-item" href="/user">Log in</a> <button class="iab-header__buttons__search iab-icon-btn iab-header__buttons-item" data-search-open> <span class="visually-hidden">Search</span> </button> <div class="cart-block iab-header__buttons-item"> <div> <div id="block-cart" class="block-commerce-cart"> <div class="cart--cart-block"> <button class="iab-header__buttons__cart iab-icon-btn" data-cart-open tabindex="0"> <span class="iab-header__buttons__cart-count">0 items</span> </button> <div class="iab-shopping-cart" data-cart-modal> <div class="iab-shopping-cart__header"> <div class="iab-shopping-cart__header-title">Shopping cart</div> <button class="iab-shopping-cart__btn-close" data-cart-close> <span class="visually-hidden"> Close </span> </button> </div> <div class="iab-shopping-cart__links"> <a href="/cart" class="iab-btn iab-btn--primary">Go to cart</a> </div> </div> </div> </div> </div> </div> <button class="iab-header__buttons__menu iab-icon-btn iab-header__buttons-item" data-mobile-nav-trigger> <span class="visually-hidden">Menu</span> </button> </div> </div> </div> </header> <div role="main" class="main-container js-quickedit-main-content"> <div> <div class="views-element-container" id="block-views-block-event-hero-block-1"> <div><div class="js-view-dom-id-bc940e2d0c85ae4ccebaf6b440296e3ec8349e5cfaa6db9ef33c2807e77b451a"> <div class="views-row"> <div class="iab-paragraph iab-paragraph__banner-section paragraph--view-mode--default image iab-dark-bg" style="background-image: url(/sites/default/files/styles/resize_1200/public/banner/New%20Joy%20of%20Digital%20Landing%20Page%20Banner.png?itok=wJKP8ovP);"> <div class="container iab-paragraph__banner-section__content"> <div class="row"> <div class="col-xs-12 col-md-8 col-lg-8"> <h1> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Rediscover the joy of digital</div> </h1> <div class="text text--lead-copy iab-paragraph__banner-section__content-text"> <p>More than any other channel, digital advertising can connect with your audience. It has the reach, the relevance, and the creative credentials to bring your brand to life. But – big but – it’s also a bit overwhelming. The reality is multiple options, relentless change, vast amounts data, and bigger expectations.</p> <p> </p> <p>It’s time to go back to basics. To champion connections instead of clicks. To captures audiences’ imaginations, not just their attention. And to boldly find your own beat instead of letting tech set the pace. With the help of Joy, our Chief Digital Cheerleader.</p> <p> </p> <p>It’s time to rediscover the joy of digital.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div> <section> <div class="highlighted"> <div> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> <a id="main-content"></a> <div> <div id="block-iab-local-tasks"> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-1"> <div><div class="js-view-dom-id-9552dcf4efaafcecd7229d1228aff976b5c615df1a7946388928cefc21696fb9"> </div> </div> </div> <div id="block-iab-content"> <article data-history-node-id="46526" class="big-page full clearfix"> <div class="container"> <div class="content"> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/resize_900/public/section_image/Screenshot%202023-11-20%20at%2013.16.19.png?itok=ArE4cpPm" width="1000" height="610" alt="Joy the Bear sitting in interview chair" /> </div> <div class="field field--name-field-section-video field--type-video-embed-field field--label-hidden iab-video-modal field__item"><div data-video-embed-field-modal="<div class="video-embed-field-provider-youtube video-embed-field-responsive-video video-embed-field-responsive-modal" style="width:854px;"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube-nocookie.com/embed/mxUtIN-QJR8?autoplay=0&amp;start=0&amp;rel=0&amp;controls=0&amp;showinfo=0&amp;modestbranding=1&amp;mute=0"></iframe> </div> " class="video-embed-field-launch-modal"><img src="/sites/default/files/styles/thumbnail/public/video_thumbnails/mxUtIN-QJR8.jpg?itok=u9LS3Pwd" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Meet Joy</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p><span><span><span><span><span><span><span><span>Introducing Joy, IAB UK's Chief Digital Cheerleader. </span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>Her mission? To help marketers rediscover the joy of digital advertising. There’s no better bear cut out for this challenge - they don’t call her Joy for nothing. But first, there are a few things you should know about her. Watch this short video to find out.</span></span></span></span></span></span></span></span></p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.linkedin.com/showcase/joy-t-b/" class="iab-btn--primary iab-btn--spacing iab-btn"> Follow Joy on LinkedIn</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-slots-section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-11"> <h2 class="iab-paragraph__promo-slots-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Four quick reads</div> </h2> </div> </div> </div> <div class="container-xl"> <div class="row"> <div class="iab-paragraph__promo-slots iab-paragraph__promo-slots--items-4"> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/ballerina.png?itok=PeniwJRp" width="350" height="196" alt="Joy as a Ballerina" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">You've captured your audience, now capture their imagination </div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Why human creativity plays just as big a role in digital advertising as it does for any other form of media</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/standard-content/youve-captured-your-audience-now-capture-their-imagination" class="iab-btn iab-btn--tertiary">Read more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/yoga.png?itok=5h2XQimU" width="350" height="196" alt="Bear doing yoga" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Connections are more powerful than clicks</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">The importance of building a more accurate, holistic, and long-term measure of digital advertising effectiveness</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/standard-content/connections-are-more-powerful-clicks" class="iab-btn iab-btn--tertiary">Read more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/dj.png?itok=A7kInB16" width="350" height="196" alt="dj joy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">When the pace of digital leaves you in a spin, tune in to your audience</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">On being guided by your audience and ideas true to your brand purpose, rather than the industry’s pace of change</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/node/46561" class="iab-btn iab-btn--tertiary">Read more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/baker.png?itok=sCTj9RXH" width="350" height="196" alt="Joy the baker" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">When digital feels like a complex recipe, bake in the essentials</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">The value in the fundamental rules of marketing and staying focused on your objective when the choices seem endless</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/news-article/when-digital-advertising-feels-complex-recipe-bake-essentials-and-keep-your-goal-sight" class="iab-btn iab-btn--tertiary">Read more</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between "> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/resize_900/public/section_image/800x500%20blocks%20on%20Joy%20of%20Digital%20hub.png?itok=fJtSoqZM" width="1000" height="625" alt="Joy of digital award " /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">The Joy of Digital Award</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>The industry is bursting with creative digital campaigns - big and small. So, we think we should celebrate it in all its shapes and forms.</p> <p>From December 2023, we'll be awarding one brand every month the 'Joy of Digital' award, spotlighting creativity within digital advertising.</p> <p>You can submit your campaign entries to <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="690306102900080b1c02470a0604">[email protected]</a></p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.iabuk.com/news-article/joy-digital-award-mentos-fizzooka-launches-its-way-top" class="iab-btn--primary iab-btn--spacing iab-btn"> March's award</a> <a href="https://www.iabuk.com/joy-digital-awards" class="iab-btn--secondary iab-btn"> View all awards </a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-slots-section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-11"> <h2 class="iab-paragraph__promo-slots-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Useful tools & resources</div> </h2> <p class="text text--lead-copy iab-paragraph__promo-slots-section__text">Whether you're looking for inspiration, to upskill your knowledge, or to simply stay up to date, here are some of Joy's go-to tools and resources to support your day-to-day in the digital advertising industry.</p> </div> </div> </div> <div class="container-xl"> <div class="row"> <div class="iab-paragraph__promo-slots iab-paragraph__promo-slots--items-7 iab-paragraph__promo-slots--col-layout"> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/digital%20advertising%20effectiveness.png?itok=sTjq5H3j" width="350" height="196" alt="Digital Advertising Effectiveness" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Digital Advertising Effectiveness</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">A one stop shop for key stats and research packed with insight to demonstrate that digital advertising offers reach, results, and return, as well as tips and tools to help you use it effectively</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/effectiveness" class="iab-btn iab-btn--tertiary">find out more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/fast%20growing%20digital%20channels.png?itok=V6ef23v4" width="350" height="196" alt="Fast-growing Digital Channels" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Fast-growing Digital Channels</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">We’ve launched ‘The Evidence’, bringing together research and case studies to help marketers navigate what’s on offer across Digital Audio, Gaming and Connected TV</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/the-evidence" class="iab-btn iab-btn--tertiary">find out more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/online%20training.png?itok=1L8H9GzJ" width="350" height="196" alt="Joy on a laptop" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Online Training </div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Upskill on all things digital marketing through a range of online courses that can be completed at your own pace</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/training" class="iab-btn iab-btn--tertiary">find out more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/podcast_3.png?itok=cInaaS5b" width="350" height="196" alt="joy with a mic " /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">IAB UK Podcast</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Pop on your headphones and tune in to conversations on the latest trends, hot topics and insights from the world of digital advertising</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy" class="iab-btn iab-btn--tertiary">find out more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/measurement%20toolkit.png?itok=-87oa0il" width="350" height="196" alt="Joy with headphones " /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Measurement Toolkit</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Ditch the clicks and embrace digital metrics that mean more. Get acquainted with effective measurement strategies for various campaign objectives</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/measurement" class="iab-btn iab-btn--tertiary">find out more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/Jargon%20buster.png?itok=aIZBLCsL" width="350" height="196" alt="Joy on the phone" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Jargon Buster </div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Dive into our directory that compiles the definitions of all the digital advertising terms you are likely to encounter across the industry</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/jargon-buster" class="iab-btn iab-btn--tertiary">find out more</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/case%20studies.png?itok=CF7ErFxO" width="350" height="196" alt="joy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Case Studies </div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Explore examples of effective digital advertising from across the industry to help supercharge your campaigns</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/case-studies" class="iab-btn iab-btn--tertiary">find out more</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2024-09/light%20blue%20small%20promo%20banner%20.png?itok=dxuC4_ny");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Dear Joy</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">Joy, turned Agony Aunt, has partnered with Campaign as a columnist to answer the industry's burning questions on digital advertising. <br /> <br /> Explore her articles to-date and if you have a question you'd like Joy to answer, send it to <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="6a0005132a030b081f0144090507">[email protected]</a></p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="https://www.iabuk.com/dear-joy" class="iab-btn iab-btn--primary">View all articles </a> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"><div class="iab-three-col-content"> <div class="container iab-secondary-nav__section"> <h2 class="iab-three-col-content__title"> Latest from the IAB </h2> <div class="row"> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/card_image/public/card/2023-11/Events%20%281%29.png?itok=qHPCUCpV" width="720" height="401" alt="IAB UK Events " /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Upcoming Events</div> </h3> <p> From celebrating digital innovation to debating key challenges, there are plenty of opportunities to get ahead. Check out our upcoming events </p> <a href="https://www.iabuk.com/events-training" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/card_image/public/card/2024-07/How%20to%20become%20GS%20certified%20.png?itok=vJJXTrEP" width="720" height="401" alt="Gold standard" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">The Gold Standard</div> </h3> <p> Learn more on how working with Gold Standard certified buyers and sellers benefits your business and consumers </p> <a href="https://www.iabuk.com/goldstandard" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/card_image/public/card/2024-07/740x412%20banner%20images%20for%20Joy%20of%20Digital%20hub.png?itok=emJL76g3" width="720" height="401" alt="Joy Meets " /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">'Joy Meets' Series </div> </h3> <p> Join Joy as she sits down with some of our members to chat 10/10 digital ads, who inspires them, and more </p> <a href="https://www.tiktok.com/@iabuk" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph paragraph--type--center-text-section paragraph--view-mode--default iab-center-text-section image" style="background-image: url(/sites/default/files/section_image/Navy_banner1_14.png);"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-9 offset-md-2"> <h2 class="iab-center-text-section__title"> Not a member? </h2> <p>IAB UK is the industry body for digital advertising and exists to unite the industry to champion innovation, set shared standards, and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.</p> <p>As a member, your company can help to shape our industry and the future of digital advertising. From growing your network, to accessing a range of tools, resources, research, events and expertise - check out our membership benefits and how to get on board.</p> <p>Membership is free for all UK advertisers.</p> <a href="https://www.iabuk.com/membership-benefits" class="iab-btn iab-btn--primary">Find out more</a> </div> </div> </div> </div> </div> </article> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-2"> <div><div class="js-view-dom-id-09b681b6b4dc7b460689cf31946202b430d4774e5a9171b48c0f8926bddcf3be"> <div class="views-row"><div data-history-node-id="9" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2024-01/Promo%20Banner%20small.png?itok=mJbiQjxb");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Rediscover the joy of digital advertising</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.</p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="/joyofdigital" class="iab-btn iab-btn--primary">Find out more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="chat-ai-block block block--chat-aiiab-chatbot block--chat-ai-floating iab-chatbot iab-chatbot__container" data-drupal-selector="chat-ai-block" id="block-iab-chatbot"> <div class='iab-chatbot__heading'> <h3>IAB UK Chatbot</h3> <div class="chat-ai--close-icon--container"><div class="chat-ai--close-icon" role="button"><div class="iab-chatbot__close"><span class="visually-hidden">Close Chat</span></div></div></div> </div> <form action="/joyofdigital" method="post" id="chat-ai-block" accept-charset="UTF-8"> <div class="iab-chatbot__chat-container edit-chat-container js-form-wrapper form-wrapper" data-drupal-selector="edit-chat-container" id="edit-chat-container"><div class="iab-chatbot__logged-out-message"> <div> <h4 class="iab-chatbot__chat-welcome">Hi, I'm NORI</h4> <p>As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.</p> </div> <div class="d-flex"> <a href="/user/check_mail" class="iab-btn iab-btn--primary iab-chatbot__logged-out-btn">Sign Up</a> <a href="/user/login?destination=/joyofdigital" class="iab-btn iab-btn--secondary iab-chatbot__logged-out-btn ms-2 mt-0">Log In</a> </div> </div></div> <div class="iab-chatbot__clear-history-container"> <p>Are you sure you want to clear your chat history?</p> <div class="iab-chatbot__clear-history-buttons"> <div class="iab-btn iab-btn--primary iab-chatbot__refuse-clear" role="button">No</div> <button class="iab-chatbot__clear-history-confirm iab-btn--secondary button js-form-submit form-submit is-disabled iab-btn iab-btn--primary" onclick="return false;" data-drupal-selector="edit-clear" disabled="disabled" type="submit" id="edit-clear" name="op" value="Yes" tabindex="0"> Yes </button> </div> </div> <div class="iab-chatbot__controls-container"> <div class="iab-chatbot__controls d-flex"> 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members from publishers, ad tech providers, agencies and brands.">Who we are</span></h4> <p class="text text--medium text--colour-black">IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/about-us" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/16">About us</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/about-us" 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</div> </div> </div> </li> <li class="menu-item"> <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> <div 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<h4 class="text--colour-blue"><a href="/adspend/adspend-analyser" data-drupal-link-system-path="node/34811">Adspend Analyser</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/41421">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">TV+</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">TV+</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/futurescape" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img loading="lazy" src="/sites/default/files/styles/card_image/public/2025-03/fs%20card.png?itok=ST0RyRiZ" width="720" height="401" alt="""" /> </div> <h4>Futurescape</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/board" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Our Board</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/board">Our Board</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Join the IAB</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Join the IAB</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-directory" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-directory">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-directory" data-drupal-link-system-path="member-directory">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img loading="lazy" src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? 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