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(PDF) For Celebrity Communication about Development to do Good | Lauren Kogen - Academia.edu

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This chapter discusses the mass media appearances of two celebrities-Angelina Jolie and George Clooney-and what said appearances might suggest to media audiences about the state of distant sufferers and of global development in general. A critical discourse analysis of Jolie's and Clooney's television interviews between 2001 and 2017 reveals that their speech reinforces particular stereotypes that place the US, and by extension the Global North, as the unquestionable \"heroes\" of development work, and development beneficiaries as the less capable and less comprehensible civilizations forever in need of rescuing. The analysis serves as the basis for developing a framework for more ethical celebrity communication about development. The key principle of this proposed framework emphasizes treating both media audiences and distant sufferers as citizens capable of political thought and action, rather than simply regarding media audiences as emotional fans, or distant sufferers as eternally dependent upon the Global North. Acts of celebrity diplomacy performed through the media are part of a wider genre of efforts to use communication to promote development (C4D). While the academic community has increasingly scrutinized C4D efforts, it has paid less attention to communication about development (CAD) (Scott 2014; Wilkins and Mody 2001), including the ways development efforts are explained to the general public through the media. Yet how and what the public learns about development merits investigation, because this becomes the foundation upon which they begin to formulate attitudes about international aid, about how development should be addressed, and about audience members' just relationship with the suffering \"other\"-the supposed beneficiary of development work. Celebrity CAD is particularly powerful in terms of impact on the public because, in a world in which citizens of the Global North often pay little attention to far off places that are disconnected from their everyday lives, celebrities offer a potent opportunity to break through that wall. This is why using celebrities to publicize development work is a strategy favored by development organizations. Celebrity CAD thus merits special attention. In this chapter, I look specifically at the mass communication efforts of two celebrities-Angelina Jolie and George Clooney-in order to analyze what their discourses might suggest to media audiences about the state of distant sufferers and of global development in general. I focus on these two because of their well-recognized star power, as well as their official roles as spokespersons for the United Nations. Jolie serves as Special Envoy for the United Nations High Commissioner for Refugees (UNHCR), focusing her work on the plight of child refugees around the world; George Clooney served as a United Nations Messenger of Peace from 2008 to 2014, focusing on UN peacekeeping missions around the world, and the ongoing violence in Sudan and South Sudan in particular. Their roles qualify them as what Andrew Cooper (2008) calls \"celebrity diplomats\", meaning they engage with issues of foreign suffering at a global policy level. Their status within the UN","publication_date":"2018,5,23","grobid_abstract_attachment_id":"106204709"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"For Celebrity Communication about Development to do Good","broadcastable":false,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [14252144]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div 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class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">For Celebrity Communication about Development to do Good</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="14252144" href="https://temple.academia.edu/LaurenKogen"><img alt="Profile image of Lauren Kogen" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/14252144/3906173/32559796/s65_lauren.kogen.jpg" />Lauren Kogen</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2018</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" 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class="ds-related-work--abstract ds2-5-body-sm">1 Acknowledgements My thanks and adoration goes first and foremost to the Almighty God without whom none of this work would have been possible. He has been faithful to me. I would also like to thank my advisor Dr. Sue Collins for her patience, guidance and encouragement throughout the course of this research. I thank her for taking time off her busy schedule to assist me. Her comments and feedbacks urged me on. I equally extend my profound gratitude to my thesis committee members Dr. Ramon Fonkoue, Dr. Diane Shoos, Dr. Mark Rouleau whose immense contributions ensured the success of this research. iv 2 Abstract Celebrity participation in humanitarianism and politics has received a lot of attention in recent times. Though many researchers have sought to explain the reasons underlying this phenomenon, there appears to be little information as to the efficacy of these celebrity efforts. The present research thus undertakes an analysis of the celebrity&amp;#39;s participation through a study...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;The celebrity burden: Celebrity campaigns in the pursuit of humanitarianism&quot;,&quot;attachmentId&quot;:98115224,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/96132136/The_celebrity_burden_Celebrity_campaigns_in_the_pursuit_of_humanitarianism&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/96132136/The_celebrity_burden_Celebrity_campaigns_in_the_pursuit_of_humanitarianism"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="91150664" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/91150664/Communication_in_International_Development">Communication in International Development</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="2328346" href="https://lborolondon.academia.edu/JessicaNoskeTurner">Jessica Noske-Turner</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Communication in International Development, 2018</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Communication in International Development&quot;,&quot;attachmentId&quot;:94519073,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/91150664/Communication_in_International_Development&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/91150664/Communication_in_International_Development"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="23243827" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/23243827/Celebrity_Humanitarianism_and_North_South_Relations_Introduction">Celebrity Humanitarianism and North–South Relations: Introduction</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="1838447" href="https://cbs.academia.edu/LisaAnnRichey">Lisa Ann Richey</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Discussion over celebrity engagement is often limited to theoretical critique or normative name-calling, without much grounded research into what it is that celebrities are doing, the same or differently throughout the world. Crucially, little attention has been paid to the Global South, either as a place where celebrities intervene into existing politics and social processes, or as the generator of Southern celebrities engaged in ‘do-gooding’. This book examines what the diverse roster of celebrity humanitarians are actually doing in and across North and South contexts. Celebrity humanitarianism is an effective lens for viewing the multiple and diverse relationships that constitute the links between North and South. New empirical findings on celebrity humanitarianism on the ground in Thailand, Malawi, Bangladesh, South Africa, China, Haiti, Congo, US, Denmark and Australia illustrate the impact of celebrity humanitarianism in the Global South and celebritization, participation and democratization in the donor North. By investigating one of the most mediatized and distant representations of humanitarianism (the celebrity intervention) from a perspective of contextualization, the book underscores the importance of context in international development. https://celebnorthsouth.wordpress.com/</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Celebrity Humanitarianism and North–South Relations: Introduction&quot;,&quot;attachmentId&quot;:43726296,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/23243827/Celebrity_Humanitarianism_and_North_South_Relations_Introduction&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/23243827/Celebrity_Humanitarianism_and_North_South_Relations_Introduction"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="8561620" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/8561620/For_the_Public_Good_or_Just_Good_Publicity_Celebrity_Diplomacy_and_the_Ethics_of_Representation">For the Public Good or Just Good Publicity? Celebrity Diplomacy and the Ethics of Representation</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="14252144" href="https://temple.academia.edu/LaurenKogen">Lauren Kogen</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Celebrities in recent years have taken on a more active role in communicating global humanitarian crises to the American public. This role at times shifts between journalist, advocate, philanthropist, and personal publicist. This paper evaluates how three of the most well-known celebrities in this genre in the United States – Angelina Jolie, George Clooney, and Bono – differ in their method of speaking about these issues, focusing on how their public discourse adds to, or detracts from, citizens’ abilities to understand, discuss, and respond to the issues presented in the public sphere. Through critical discourse analysis, similarities and differences are teased out and placed within the context of previous research on celebrity diplomacy and humanitarian crises, in order to evaluate the usefulness of such performances for the U.S. public as democratic citizens, and for the victims of foreign suffering the celebrities purport to represent.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;For the Public Good or Just Good Publicity? Celebrity Diplomacy and the Ethics of Representation&quot;,&quot;attachmentId&quot;:42303012,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/8561620/For_the_Public_Good_or_Just_Good_Publicity_Celebrity_Diplomacy_and_the_Ethics_of_Representation&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/8561620/For_the_Public_Good_or_Just_Good_Publicity_Celebrity_Diplomacy_and_the_Ethics_of_Representation"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="2000359" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/2000359/Asteris_Huliaras_and_Nikolaos_Tzifakis_The_Fallacy_of_the_Autonomous_Celebrity_Activist_in_International_Politics_George_Clooney_and_Mia_Farrow_in_Darfur_Cambridge_Review_of_International_Affairs_Routledge_Vol_25_3_2012_pp_417_431">Asteris Huliaras and Nikolaos Tzifakis, &#39;The Fallacy of the Autonomous Celebrity Activist in International Politics: George Clooney and Mia Farrow in Darfur&#39;, Cambridge Review of International Affairs [Routledge], Vol. 25 (3), 2012, pp. 417-431</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="283544" href="https://uop-gr.academia.edu/AsterisHuliaras">Asteris Huliaras (Αστέρης Χουλιάρας)</a></div><p class="ds-related-work--abstract ds2-5-body-sm">&quot;Celebrities have been accused of oversimplifying the conflict in Darfur, of exaggerating the number of people killed and of cursorily labelling it the ‘first genocide of the 21st century’. Celebrity activists have also been criticized for advocating drastic measures like military intervention, and for aggressively pursuing the fulfilment of arrest warrants by the International Criminal Court at the expense of quiet diplomacy and reconciliation, ultimately making matters worse. This article examines the role of two Hollywood celebrities—Mia Farrow and George Clooney—in Sudan’s ‘messy war’. It claims that most proponents and critics of celebrity activism overestimate the role that these two individuals played. Clooney and Farrow did not act alone but were latecomer adherents to a transnational advocacy network (the Save Darfur Coalition) and their role was more in strengthening than in altering messages.&quot;</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Asteris Huliaras and Nikolaos Tzifakis, &#39;The Fallacy of the Autonomous Celebrity Activist in International Politics: George Clooney and Mia Farrow in Darfur&#39;, Cambridge Review of International Affairs [Routledge], Vol. 25 (3), 2012, pp. 417-431&quot;,&quot;attachmentId&quot;:40907712,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/2000359/Asteris_Huliaras_and_Nikolaos_Tzifakis_The_Fallacy_of_the_Autonomous_Celebrity_Activist_in_International_Politics_George_Clooney_and_Mia_Farrow_in_Darfur_Cambridge_Review_of_International_Affairs_Routledge_Vol_25_3_2012_pp_417_431&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/2000359/Asteris_Huliaras_and_Nikolaos_Tzifakis_The_Fallacy_of_the_Autonomous_Celebrity_Activist_in_International_Politics_George_Clooney_and_Mia_Farrow_in_Darfur_Cambridge_Review_of_International_Affairs_Routledge_Vol_25_3_2012_pp_417_431"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="32551482" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/32551482/Celebrity_advocacy_and_international_development">Celebrity advocacy and international development</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="47617056" href="https://sheffield.academia.edu/DanBrockington">Dan Brockington</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Celebrity advocacy and international development&quot;,&quot;attachmentId&quot;:59474648,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/32551482/Celebrity_advocacy_and_international_development&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/32551482/Celebrity_advocacy_and_international_development"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="38994471" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/38994471/The_Media_and_Celebrity_Involvement_in_Humanitarianism_from_Moral_Compelling_to_Lifestyle_Endorsement">The Media and Celebrity Involvement in Humanitarianism: from Moral Compelling to Lifestyle Endorsement</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="33225804" href="https://independent.academia.edu/MayaPadmi">Made F M Padmi</a></div><p class="ds-related-work--metadata ds2-5-body-xs"> International Conference on Social Politics Universitas Muhammadiyah Yogyakarta, 2016</p><p class="ds-related-work--abstract ds2-5-body-sm">Media has an important part of humanitarian communication, particularly in terms of its ability to show and describe the situation of people in other parts of the world. Humanitarian agencies and media or journalists, as direct spectators, now act as agents to convey the message of the unfortunates in order to engage with the emotion and moral empathy of uninvolved spectators. The stories told by humanitarian agencies and journalists are designed to take uninvolved spectators through different stages of emotions, namely sadness, anger, pity, empathy and compassion. Media has created an opportunity for a wider form of solidarity. In the past, solidarity was viewed as narrow communitarianism; it was limited to a sense of belonging, nationalism and territory. Simultaneously, the humanitarian agencies and media use the celebrity endorsement to act on behalf of humanitarian actors. The popularity of celebrities is an important asset in gaining attention from an audience and convincing people to care about distant suffering. The merger of humanitarian media and celebrity fame aims to amplify the moral message to the audience; however, in some cases this kind of communication strategy has failed to serve its major goal. This paper will analyse the merger of humanitarianism, media and celebrity. But this merger has been on the receiving end of various criticisms for many reasons. The figure of the celebrity, as an entertainer, creates bias of intention on the celebrity&#39;s part in terms of any broadcasted charity actions he or she performs. Moreover, although celebrity endorsement has a similar function to a humanitarian campaign, namely to generate moral social action, the results of celebrity endorsement have been far less satisfying in comparison with campaign.. This paper first aims to show that the media does have the power to generate moral actions in society through broadcasting the images and stories of distant suffering, and how these celebrities have created new trends in humanitarianism, and ultimately generating an &#39;it&#39;s cool to care&#39; attitude.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;The Media and Celebrity Involvement in Humanitarianism: from Moral Compelling to Lifestyle Endorsement&quot;,&quot;attachmentId&quot;:59101299,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/38994471/The_Media_and_Celebrity_Involvement_in_Humanitarianism_from_Moral_Compelling_to_Lifestyle_Endorsement&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/38994471/The_Media_and_Celebrity_Involvement_in_Humanitarianism_from_Moral_Compelling_to_Lifestyle_Endorsement"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;continue-reading-button--sticky-ctas&quot;,&quot;attachmentId&quot;:106204709,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;download-pdf-button--sticky-ctas&quot;,&quot;attachmentId&quot;:106204709,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_106204709" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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