How To Create Quality Video Ads - YouTube Advertising

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class="ytads-hero ytads-hero--gamma"> <div class="ytads-hero__inner"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Create quality video ads that perform</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Anyone can create a high-quality video ad. Get step-by-step guidance on how to make a great YouTube video ad – or use our video creation tools to create one yourself in minutes.</span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(https://lh3.googleusercontent.com/PKBonTkvXsFZ60IWCslFHkCE8BqmHy20GYFZakBQtj8ZnPtOmURkua4GobPS9ZgagptF_448UNWxkTdMFO5tC_May5mH59K2qe2JDJPVf23iODkL_g=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-create-video-ad-new"> <style> .ytads-circle-up-background::before { background-image: url(https://kstatic.googleusercontent.com/files/8872eab815046f76e2b3759e50685086c0e6c04dbc4edd561a0d601adb899ff571278474215ea910949c727afa50fc1fbb20cd7db764831313a88b19eaf005d8); } .ytads-circle-down-background::before { background-image: url(https://lh3.googleusercontent.com/b6Rw3tvPd_reWNyJLC7kVprC8mxgqWFFoXzW81_-W6-St9cSdSNknBVoz1q6CedihCIX3lxAxgSGFnttg4kK9bRAlspx91xdNqZREhdTGcfweEJzhUM=s2900); } .ytads-create-video-ad-new__laptop-bg .ytads-media__inner::before { background-image: url(https://lh3.googleusercontent.com/KbTPEoWkwaQZmfY8TG7ccol-y74fKAqXmlPU6poBFBjDPNtGtc85KD-aQGS9qoxzyqFWRxh3GMbxEmPr6M_efq7nvtPmvrzrdV97zI4qlbm3QbYFeIM=s1200); } </style> <div lb-auto-init="CreateVideoAdNew"> <section class="ytads-section ytads-create-video-ad-new__intro"> <div class="ytads-create-video-ad-new__looking-for-header"> <label class="lb-font-subhead-1 lb-font-weight-700">I’m looking for</label> <div class="ytads-create-video-ad-new__select-box"> <select name="looking-for" class="ytads-create-video-ad-new__select-menu ytads-js-looking-for-menu lb-font-subhead-1 lb-font-weight-700 ytads-js-create-video-ad-select"> <option value="pre-made-templates-section" class="lb-font-subhead-1 lb-font-weight-600">pre-made templates to create a YouTube video ad</option> <option class="lb-font-subhead-1 lb-font-weight-600" value="the-abcds-of-video-ad">guidance for producing a great video ad</option> <option class="lb-font-subhead-1 lb-font-weight-600" value="video-monitoring-analytics-tools">YouTube video ad monitoring and analytics tools</option> </select> </div> </div> </section> <section class="ytads-section ytads-create-video-ad-new__template"> <div class="ytads-circle-background ytads-circle-up-background"> <div id="pre-made-templates-section" class="ytads-create-video-ad-new__template--wrapper ytads-create-video-ad-new__creation-section"> <div class="ytads-section__headline lb-margin-top-l"> <h2> <span class="lb-font-headline-3 ytads-section__headline lb-font-weight-700">Create a video ad in minutes</span> </h2> <p class="lb-font-body lb-font-color-grey5 ytads-create-video-ad-new__template--wrapper-description"> Our free, fast video creation tools make it easy to turn content that you have into YouTube video ads that drive results – so you can start connecting with your audiences. </p> </div> <div class="ytads-section ytads-media ytads-media--no-bg ytads-create-video-ad-new__template--media ytads-create-video-ad-new__laptop-bg"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media" > <video class="ytads-media__video" preload="metadata" playsinline="true" autoplay="true"loop="true"muted> <source src="https://kstatic.googleusercontent.com/files/298b1e95947f17d84d9f7aa696c0e82119545204da4ee84d9caba00968e8c9b0337f3d055ad3bd3c128dc0c3875045c340a30f20ba81efd2554a6a933eb35f37" type="video/mp4"> <source src="https://kstatic.googleusercontent.com/files/298b1e95947f17d84d9f7aa696c0e82119545204da4ee84d9caba00968e8c9b0337f3d055ad3bd3c128dc0c3875045c340a30f20ba81efd2554a6a933eb35f37" type="video/ogg"> </video> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Your centralised video ad creation destination</span> </h2> <div> <p>Accessible directly within the Google Ads Asset Library, our video creation tools enable anyone to make ads optimised for YouTube. Just upload your brand assets, choose from our catalogue of proven templates, and start creating – no elaborate tools or experience required.</p> </div> </div> </div> </div> <div class="ytads-tabs lb-margin-bottom-l ytads-create-video-ad-new__template--media-tabs" lb-auto-init="Tabs" tabs="0"> <div class="ytads-tabs__header"> <div class="ytads-tabs__tab ytads-js-tab ytads-create-video-ad-new__tabs" role="button" tab="0" tabindex="0"> <div class="ytads-tile-logo-header"> <div class="ytads-create-video-ad-new__tabs-logo"> <img src="https://lh3.googleusercontent.com/Vdyy78yDByXTojCDvI89G2TiGfcxWb3gQ7hqb5npff0nSQV1ZqtnWaY-wFEejn37xYjhHxPU_rTrZQhDEw8xJzA_9PNJ3y4WBG3VqwPENiicXE6cPzg=s15" alt="No experience required"> </div> <p class="lb-font-subhead-2">No experience required</p> </div> </div> <div class="ytads-tabs__tab ytads-js-tab ytads-create-video-ad-new__tabs" role="button" tab="1" tabindex="0"> <div class="ytads-tile-logo-header"> <div class="ytads-create-video-ad-new__tabs-logo"> <img src="https://lh3.googleusercontent.com/HUf-iURD_FnmYHphq8BALJ9qFEwssmwbSOWfI9C2rspCbb4ANNN0virmaUVwHZdXqlpE2Y8n0CMCQWy5rUpR3Xd3cokdMcepP9Ic0qGZ0KnMu_O6Nho=s15" alt="Data-driven performance"> </div> <p class="lb-font-subhead-2">Data-driven performance</p> </div> </div> <div class="ytads-tabs__tab ytads-js-tab ytads-create-video-ad-new__tabs" role="button" tab="2" tabindex="0"> <div class="ytads-tile-logo-header"> <div class="ytads-create-video-ad-new__tabs-logo"> <img src="https://lh3.googleusercontent.com/dib5fxE8bb1zCRcYlqKjzAE9dey8q008pX84pUf4MyrHTa2eoSeDLtYR6M4eV7syn3V6mVWEY9oFY8v2aDUVp3VWhr6YoE9x4i6eRhJR3Fki_0RREA=s15" alt="Rapid iteration friendly"> </div> <p class="lb-font-subhead-2">Rapid iteration friendly</p> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body ytads-media" tab-body="0" aria-hidden="false"> <div class="ytads-media__inner ytads-media__inner--reverse"> <div class="ytads-media__media" > <div class="lb-js-video-iframe ytads-media__video" lb-auto-init="LBPlayer" lb-video-id="47eF8dsR6zY" lb-options='{ "playerVars": { "showinfo": "0", "rel": "0" } }'> </div> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">No experience required</span> </h2> <div> <p>Create high-quality ads in a matter of minutes without investing precious time and resources into planning and shooting. Simply customise one of our YouTube-optimised templates with your brand images, logos and colours. You also have access to our extensive library of royalty-free music tracks to set the right tone for your video.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="try-video-creation-tools" data-g-module-name="yt-animated-text" href="https://ads.google.com/aw/video/builder" target="_blank" rel="noreferrer noopener"> Try Google Ads video creation tools </a> </div> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body ytads-media" tab-body="1" aria-hidden="true"> <div class="ytads-media__inner ytads-media__inner--reverse"> <div class="ytads-media__media" > <div class="lb-js-video-iframe ytads-media__video" lb-auto-init="LBPlayer" lb-video-id="v1ox8QuhEz4" lb-options='{ "playerVars": { "showinfo": "0", "rel": "0" } }'> </div> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Data-driven performance</span> </h2> <div> <p>Based on research into thousands of top-performing ads, our templates ensure that your brand and product are prominently displayed and that there’s a clear call to action. YouTube makes it easy to select the perfect template to meet your goals – whether you’re introducing your brand, highlighting a promotion or encouraging your audience to shop with you online.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="try-video-creation-tools" data-g-module-name="yt-animated-text" href="https://ads.google.com/aw/video/builder" target="_blank" rel="noreferrer noopener"> Try Google Ads video creation tools </a> </div> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body ytads-media" tab-body="2" aria-hidden="true"> <div class="ytads-media__inner ytads-media__inner--reverse"> <div class="ytads-media__media" > <div class="lb-js-video-iframe ytads-media__video" lb-auto-init="LBPlayer" lb-video-id="F_OgU2O_fv4" lb-options='{ "playerVars": { "showinfo": "0", "rel": "0" } }'> </div> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Rapid iteration friendly</span> </h2> <div> <p>Our video creation tools enable you to rapidly test and iterate so that you can determine which ads work best for your audiences. Experiment with different calls to action, alternate introductions to your brand or imagery customised for different audiences to achieve maximum impact from your video ads.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="try-video-creation-tools" data-g-module-name="yt-animated-text" href="https://ads.google.com/aw/video/builder" target="_blank" rel="noreferrer noopener"> Try Google Ads video creation tools </a> </div> </div> </div> </div> </div> <div class="ytads-tile-carousel ytads-create-video-ad-new__template--media-carousel"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{'center': false, 'cyclical': false}"> <div class="glue-carousel"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><span id="No experience required" class="lb-tile lb-tile--vertical lb-tile--video"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <a class="lb-tile__video-poster ytads-js-video-modal-trigger" style="background-image: url(https://i3.ytimg.com/vi/47eF8dsR6zY/hqdefault.jpg);" video-id="47eF8dsR6zY"> <svg version="1.1" viewBox="0 0 68 48"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </a> </span> </span> <span class="lb-tile__content"> <div class="ytads-tile-logo-header lb-margin-bottom-s"> <div class="ytads-create-video-ad-new__tabs-logo"> <img src="https://lh3.googleusercontent.com/Vdyy78yDByXTojCDvI89G2TiGfcxWb3gQ7hqb5npff0nSQV1ZqtnWaY-wFEejn37xYjhHxPU_rTrZQhDEw8xJzA_9PNJ3y4WBG3VqwPENiicXE6cPzg=s15" alt="No experience required" loading="lazy"> </div> <p class="ytads-tile-logo-header__headline lb-font-subhead-2"> No experience required </p> </div> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">No experience required</span> </h3> </div> <span class="lb-tile__body"> <p>Create high-quality ads in a matter of minutes without investing precious time and resources into planning and shooting. Simply customise one of our YouTube-optimised templates with your brand images, logos and colours. You also have access to our extensive library of royalty-free music tracks to set the right tone for your video.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="try-video-creation-tools" data-g-module-name="yt-animated-text" href="https://ads.google.com/aw/video/builder" target="_blank" rel="noreferrer noopener"> Try Google Ads video creation tools </a> </span> </span> </span> </li> <li class="glue-carousel__item ytads-carousel__slide"><span id="Data-driven performance" class="lb-tile lb-tile--vertical lb-tile--video"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <a class="lb-tile__video-poster ytads-js-video-modal-trigger" style="background-image: url(https://i3.ytimg.com/vi/v1ox8QuhEz4/hqdefault.jpg);" video-id="v1ox8QuhEz4"> <svg version="1.1" viewBox="0 0 68 48"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </a> </span> </span> <span class="lb-tile__content"> <div class="ytads-tile-logo-header lb-margin-bottom-s"> <div class="ytads-create-video-ad-new__tabs-logo"> <img src="https://lh3.googleusercontent.com/HUf-iURD_FnmYHphq8BALJ9qFEwssmwbSOWfI9C2rspCbb4ANNN0virmaUVwHZdXqlpE2Y8n0CMCQWy5rUpR3Xd3cokdMcepP9Ic0qGZ0KnMu_O6Nho=s15" alt="Data-driven performance" loading="lazy"> </div> <p class="ytads-tile-logo-header__headline lb-font-subhead-2"> Data-driven performance </p> </div> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Data-driven performance</span> </h3> </div> <span class="lb-tile__body"> <p>Based on research into thousands of top-performing ads, our templates ensure that your brand and product are prominently displayed and that there’s a clear call to action. YouTube makes it easy to select the perfect template to meet your goals – whether you’re introducing your brand, highlighting a promotion or encouraging your audience to shop with you online.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="try-video-creation-tools" data-g-module-name="yt-animated-text" href="https://ads.google.com/aw/video/builder" target="_blank" rel="noreferrer noopener"> Try Google Ads video creation tools </a> </span> </span> </span> </li> <li class="glue-carousel__item ytads-carousel__slide"><span id="Rapid iteration friendly" class="lb-tile lb-tile--vertical lb-tile--video"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <a class="lb-tile__video-poster ytads-js-video-modal-trigger" style="background-image: url(https://i3.ytimg.com/vi/F_OgU2O_fv4/hqdefault.jpg);" video-id="F_OgU2O_fv4"> <svg version="1.1" viewBox="0 0 68 48"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </a> </span> </span> <span class="lb-tile__content"> <div class="ytads-tile-logo-header lb-margin-bottom-s"> <div class="ytads-create-video-ad-new__tabs-logo"> <img src="https://lh3.googleusercontent.com/dib5fxE8bb1zCRcYlqKjzAE9dey8q008pX84pUf4MyrHTa2eoSeDLtYR6M4eV7syn3V6mVWEY9oFY8v2aDUVp3VWhr6YoE9x4i6eRhJR3Fki_0RREA=s15" alt="Rapid iteration friendly" loading="lazy"> </div> <p class="ytads-tile-logo-header__headline lb-font-subhead-2"> Rapid iteration friendly </p> </div> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Rapid iteration friendly</span> </h3> </div> <span class="lb-tile__body"> <p>Our video creation tools enable you to rapidly test and iterate so that you can determine which ads work best for your audiences. Experiment with different calls to action, alternate introductions to your brand or imagery customised for different audiences to achieve maximum impact from your video ads.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="try-video-creation-tools" data-g-module-name="yt-animated-text" href="https://ads.google.com/aw/video/builder" target="_blank" rel="noreferrer noopener"> Try Google Ads video creation tools </a> </span> </span> </span> </li> </ul> <div class="glue-carousel__paginate glue-pagination-previous ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-previous data-glue-pagination-update-model="false" title="Previous"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--left"></div> </div> </button> </div> <div class="glue-carousel__paginate glue-pagination-next ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-next data-glue-pagination-update-model="false" title="Next"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--right"></div> </div> </button> </div> </div> <div class="glue-carousel__navigation ytads-carousel__pagination"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list role="tablist"> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="1"> 1 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="2"> 2 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="3"> 3 </button> </li> </ul> </div> </div> </div> </div> </div> </div> <div id="video-pro-section" class="ytads-create-video-ad-new__template--wrapper ytads-section--full-bleed ytads-create-video-ad-new__resources-section"> <div class="ytads-section__headline lb-margin-top-l"> <h2> <span class="lb-font-headline-3 ytads-section__headline lb-font-weight-700">Use these resources to make your video ads shine</span> </h2> <p class="lb-font-body lb-font-color-grey5 ytads-create-video-ad-new__template--wrapper-description"> Producing your own video ad offers the most creative freedom, but it requires a bit of know-how. Learn what’s involved in making an effective YouTube video ad so you can proceed to production with confidence. </p> </div> <section class="ytads-section"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6 "> <span id="the-abcds-of-video-ad" class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <video class="ytads-js-create-a-video-ad-video ytads-media__video" muted="muted" loop preload="metadata" playsinline="true" poster="https://lh3.googleusercontent.com/cDsIrHQBRoalCmhXK5PDwBFPrTH5vm-5_j1DUMWS-9XY_yruF7uvTpafurnhRIUreTrJoiIg9XZTVNa3D2gW421qgcfgmHF-LADita4QypMgHlmN8dbS=s900"> <source type="video/mp4" src="https://kstatic.googleusercontent.com/files/92c161009b3d4c4076f8960a8a80105b7fb0fafea659ebd88e3520dcf66a47eb93d5312b55a99e7d2937f0686b8dd4ca908291b895f441464e6d0ca3cd5d6f01"> </video> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">The ABCDs of video ads</span> </h3> </div> <span class="lb-tile__body"> <p>Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. Our ABCDs guide offers recommendations to help you put these data-backed best practices to work.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="get-guide-abcds-effective-vads" data-g-module-name="yt-animated-text" href="https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/" target="_blank" rel="noreferrer noopener"> Get the guide </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6 "> <span id="YouTube Audio Library" class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <video class="ytads-js-create-a-video-ad-video ytads-media__video" muted="muted" loop preload="metadata" playsinline="true" poster="https://lh3.googleusercontent.com/U55keSk2MV4FFu3MpasANcyFryF9_yR6rWwTPiheDIsnHzR3Ocs0NSdk6iJ9Lgt398kWu5qLZWp9rIC5eih8kvqrMWszUHLOhbz-gtf8qwlvXGU-RaiN=s900"> <source type="video/mp4" src="https://kstatic.googleusercontent.com/files/464b7570be261d3ab23db32ef70671438c8b3ab098015113ddeca0975a5347ec0272405111ef34f5ec53e624ba220e66a6f088d7a508f0eb2f2f53da399e4215"> </video> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">YouTube Audio Library</span> </h3> </div> <span class="lb-tile__body"> <p>Navigating the complex world of music licensing can be intimidating. That’s why we created the YouTube Audio Library. Choose from thousands of royalty-free songs and sound effects to ensure that your ad sounds as good as it looks.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="explore-the-audio-library" data-g-module-name="yt-animated-text" href="http://youtube.com/audiolibrary" target="_blank" rel="noreferrer noopener"> Explore the Audio Library </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6 "> <span id="Story types and techniques" class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/UkIm0-5IY2uKYgHoVlroZ43flY3NOkAYJs522OVW6r_iklqyG24Cuph7_y9A9DBf4uIa1lpQG8rI0Hw_WHAZUnMbvR3lXQpR5Pk99xCXMlDJDq70zcHk=s900" alt="Story types and techniques" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Story types and techniques</span> </h3> </div> <span class="lb-tile__body"> <p>Whether you’re just getting started or you’re an experienced video creator, the ad that you create will likely fit into an established story mould. Consider using these, along with established production techniques, as a guide when thinking about the kind of video that you want to create.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="explore-video-techniques" data-g-module-name="yt-animated-text" href="https://www.youtube.com/intl/en_us/ads/video-creation-tips/" target="_blank" rel="noreferrer noopener"> Explore video techniques </a> </span> </span> </span> </div> </div> </section> </div> <div class="ytads-circle-background ytads-circle-down-background"> <div id="video-monitoring-analytics-tools" class="ytads-create-video-ad-new__template--wrapper"> <div class="ytads-section__headline lb-margin-top-l"> <h2> <span class="lb-font-headline-3 ytads-section__headline lb-font-weight-700">Launch and measure</span> </h2> <p class="lb-font-body lb-font-color-grey5 ytads-create-video-ad-new__template--wrapper-description"> With YouTube Ads, you also get access to advanced analytics and performance monitoring tools, powered by Google Ads. Leverage these insights to power even better video creative. </p> </div> <section class="ytads-section"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6 "> <span id="Video experiments" class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/kNRLO2nJXP821zGATITcsSmQqr4n0muICKrmuP7gRA-ZZ5-eh_exxIlqWIFcwTZ9rORwrtYGCYd60S__wwl-r0Z7AYLrI6FYVnASRliKt7nYqHRiZEQ=s900" alt="Video experiments" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Video experiments</span> </h3> </div> <span class="lb-tile__body"> <p>See what resonates most with your audiences. Powerful video experiment tools from Google Ads allow advertisers to optimise the effectiveness of video campaigns by setting up clean head-to-head experiments comparing creatives, audiences or other variables.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="learn-video-experiments" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/10436762" target="_blank" rel="noreferrer noopener"> Learn about video experiments </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6 "> <span id="Video analytics" class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/mNr2Lw5QNa8Aj96h5a3foUUy1JFpeRTkJgb1xHXfmqychuWOFoJpY9YtuZuUCPkQSHZycT-IHkb9VBFy9Ww0MrOeDzWygqfZ3wNQ8TJphjcynWzynLE=s900" alt="Video analytics" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Video analytics</span> </h3> </div> <span class="lb-tile__body"> <p>The video that you use is one of the biggest factors in how well a YouTube campaign performs, so make sure that yours is getting results. Use the free video analytics tool from Google Ads to see where viewers drop off and what holds their attention – then apply these insights to your next ad.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="learn-video-analytics" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/6086441?_ga=2.135049713.1952465078.1652742056-1678945376.1643672624" target="_blank" rel="noreferrer noopener"> Learn about video analytics </a> </span> </span> </span> </div> </div> </section> </div> </div> </section> <section class="ytads-section ytads-create-video-ad-new__template ytads-create-video-ad-new__template--gallery"> <section class="ytads-section ytads-video-creation-tips__section ytads-js-video-creation-tips-section" id="inspiration-gallery"> <h2 class="ytads-video-creation-tips__type-h2"> Get inspired </h2> <p class="ytads-video-creation-tips__type-body"> Sometimes there's nothing more powerful than finding inspiration in others. Take a few minutes to explore these ad examples and tutorials, put together by creators like you, to help jump-start your journey into more meaningful results. </p> <div class="ytads-video-creation-tips__gallery ytads-js-video-creation-tips-gallery" data-gallery-row-count='2'> <div class="ytads-video-creation-tips__gallery-brushstrokes"></div> <div class="ytads-video-creation-tips__gallery-filters"> <div class="lb-form-field" lb-auto-init="LBFormFieldSelect"> <div class="lb-form-field__native"> <select name="production-types" class="lb-form-field__native-input ytads-js-video-creation-tips-gallery-select lb-preloader ytads-js-create-video-ad-select"> <option value="">Production type</option> <option value="animation">Animation</option> <option value="built-from-stills">Built from stills</option> <option value="point-and-shoot">Point and shoot</option> <option value="product-in-action">Product in action</option> <option value="selfie-style">Selfie style</option> <option value="simple-backdrop">Simple backdrop</option> <option value="told-with-text">Told with text</option> <option value="top-down">Top-down</option> <option value="user-showcase">User showcase</option> <option value="voiceover">Voiceover</option> </select> </div> </div> <div class="lb-form-field" lb-auto-init="LBFormFieldSelect"> <div class="lb-form-field__native"> <select name="story-types" class="lb-form-field__native-input ytads-js-video-creation-tips-gallery-select lb-preloader ytads-js-create-video-ad-select"> <option value="">Story type</option> <option value="business-story">Business story</option> <option value="product-or-service-story">Product or service story</option> <option value="promotional-story">Promotional story</option> </select> </div> </div> <div class="lb-form-field" lb-auto-init="LBFormFieldSelect"> <div class="lb-form-field__native"> <select name="country" class="lb-form-field__native-input ytads-js-video-creation-tips-gallery-select lb-preloader ytads-js-create-video-ad-select"> <option value="">Country</option> <option value="au">Australia</option> <option value="ca">Canada</option> <option value="ko">South Korea</option> <option value="uk">United Kingdom</option> <option value="us">United States</option> </select> </div> </div> </div> <div class="ytads-video-creation-tips__gallery-carousel ytads-js-video-creation-tips-gallery-carousel"> <div class="lb-carousel"> <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide lb-carousel__slide--1"> <div class="ytads-video-creation-tips__thumb lb-preloader" tabindex="-1"></div> <div class="ytads-video-creation-tips__thumb lb-preloader" tabindex="-1"></div> </div> <div class="lb-carousel__slide lb-carousel__slide--2"> <div class="ytads-video-creation-tips__thumb lb-preloader" tabindex="-1"></div> <div class="ytads-video-creation-tips__thumb lb-preloader" tabindex="-1"></div> </div> <div class="lb-carousel__slide lb-carousel__slide--3"> <div 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