YouTube for Artists - Where Music Grows

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class="yta-page-hero__content"> <div class="yta-page-hero__content-subheading lb-font-subhead-2"> Promote your music. Find your fans. Learn how to turn your passion into a career on YouTube. </div> <a class="lb-font-subhead-3 ytc-arrow-link" href="https://www.youtube.com/channel/UC_Av98lDjf5KvFib5elhpYg" target="_blank" rel="noreferrer" > Discover Rauw Alejandro </a> <a class="lb-font-subhead-3 ytc-arrow-link" href="https://charts.youtube.com/" target="_blank" rel="noreferrer" > Go to Charts & Insights </a> <div class="lb-margin-bottom-s"></div> <div class="yta-subscribers" lb-auto-init="Subscribers" lb-options="{ 'params': { 'part': 'snippet, statistics', 'id': 'UC_Av98lDjf5KvFib5elhpYg', 'maxResults': 1 }, 'subscribers': 'Subscribers' }" ></div> </div> </div> </div> <style> .ytc-highlight-get-started { background-image: url(https://lh3.googleusercontent.com/8dpoGgcCn5EoVxVe_GDhdDX6kcpPsXL0B2LfVL8MhWj-ymjGI92x1ynvTpymhYNNOD_szR_yYI-Ghv5H6VfjBLnybV3BrNhcYoRaogLRE_cIPfgY-pY=w1440); } </style> <section class="lb-grid ytc-highlight-lockup ytc-highlight-lockup--background yta-background-animate ytc-highlight-get-started" > <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-offset-1-span-5 ytc-highlight-lockup__column ytc-highlight-lockup__column--left" > <div class="ytc-highlight-lockup__channel-outer"> <figure class="yta-content-image"> <img class="content-image" lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/ALNoCxI3ETqjeMEREYkkCWKHprigraahy_OUoJergX1tShmRI_Smwt_o2ygdHRRwtzXzBl4KWmfGIQcM6DGAWewwpjF9poWsExnURBZvoCJKFjRX96OX=v3-s10-fblur=1,20', '_1x': 'https://lh3.googleusercontent.com/ALNoCxI3ETqjeMEREYkkCWKHprigraahy_OUoJergX1tShmRI_Smwt_o2ygdHRRwtzXzBl4KWmfGIQcM6DGAWewwpjF9poWsExnURBZvoCJKFjRX96OX=v2-s544 544w', '_2x': 'https://lh3.googleusercontent.com/ALNoCxI3ETqjeMEREYkkCWKHprigraahy_OUoJergX1tShmRI_Smwt_o2ygdHRRwtzXzBl4KWmfGIQcM6DGAWewwpjF9poWsExnURBZvoCJKFjRX96OX=v1-s816 816w', '_3x': 'https://lh3.googleusercontent.com/ALNoCxI3ETqjeMEREYkkCWKHprigraahy_OUoJergX1tShmRI_Smwt_o2ygdHRRwtzXzBl4KWmfGIQcM6DGAWewwpjF9poWsExnURBZvoCJKFjRX96OX=v0-s1088 1088w' }" src="https://lh3.googleusercontent.com/ALNoCxI3ETqjeMEREYkkCWKHprigraahy_OUoJergX1tShmRI_Smwt_o2ygdHRRwtzXzBl4KWmfGIQcM6DGAWewwpjF9poWsExnURBZvoCJKFjRX96OX=v3-s20-fblur=1,20" alt="Get Started" style="width: 1088px" /> </figure> <div class="yta-subscribers" lb-auto-init="Subscribers" lb-options="{ 'params': { 'part': 'snippet, statistics', 'id': 'UC9bZ9eWvF0eXVqrxK9ve7Nw', 'maxResults': 1 }, 'subscribers': 'Subscribers' }" ></div> </div> </div> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-offset-6-span-5 ytc-highlight-lockup__column ytc-highlight-lockup__column--right" > <div class="ytc-highlight-lockup__text ytc-highlight-lockup--width"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-s" > Get started on YouTube </h2> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="https://support.google.com/youtube/answer/7336634?p=manage_oac_subs&visit_id=637693150190211777-2055249570&rd=1" target="_blank" rel="noreferrer" > Set up your Official Artist Channel </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="https://support.google.com/youtube/answer/72857" target="_blank" rel="noreferrer" > Start earning money </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="https://support.google.com/youtube/answer/9419340" target="_blank" rel="noreferrer" > Make better decisions with Artist Analytics </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="/resources/shorts-artists-labels/" target="_self" > Explore Shorts </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="/resources/" target="_self" > Check out Artist Resources and FAQs </a> </div> </div> </div> </section> <style> .yta-blog__tile-pattern { background-image: url(https://lh3.googleusercontent.com/gFdp0EJtfcNmbex1MVxcFz8MKNShP_5-8PFLmrTDHnI9kzWL4OaEgmg-FoIzwQhc66IloybVW5J82DpkHLHcTx5NUFcDL8xa8Gi7l2c143ZVwTAlGL-a=w1440); } </style> <div class="yta-blog"> <div class="yta-blog__tile-pattern lb-font--no-crop"> <div class="yta-blog__content"> <div class="yta-md"> <h2>Unfiltered with...<br />Tuma Basa</h2> <p> Born in Zaire, raised between Iowa and Zimbabwe, and now based out of DC, get to know YouTube’s Director of Black Music and Culture Tuma Basa and what’s on his mind in our inaugural edition of Unfiltered with… </p> <p> <a href="https://blog.youtube/inside-youtube/unfiltered-with-tuma-basa" target="_blank" rel="noreferrer" class="lb-button yta-button--filled" >Get to know Tuma Basa</a > </p> </div> </div> </div> <div class="yta-blog__media-wrapper"> <div class="lb-tile__media"> <figure class="yta-content-image"> <img class="content-image" lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v3-s10-fblur=1,20', '_1x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v2-s695 695w', '_2x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v1-s1042 1042w', '_3x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v0-s1390 1390w' }" src="https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v3-s20-fblur=1,20" alt="blog" style="width: 1390px" /> </figure> </div> </div> </div> <div class="yta-artist-profile"> <div class="yta-artist-profile__inner"> <div class="yta-artist-profile__content"> <div class="yta-artist-profile__content-block"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-s" > YouTube Charts </h2> <p class="lb-font-subhead-2"> See which artists and songs are trending today on the world’s most expansive music platform. </p> <a class="lb-button yta-button--filled lb-margin-top-s" href="https://charts.youtube.com/" target="_blank" rel="noreferrer" > Go to Charts </a> </div> </div> <div class="yta-artist-profile__media-wrapper"> <div class="lb-grid lb-margin-top-xxs" lb-auto-init="ArtistProfile" lb-options="{ 'params': { 'part': 'snippet', 'playlistId': 'PL4fGSI1pDJn6puJdseH2Rt9sMvt9E2M4i', 'maxResults': 10 } }" > <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s" ></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s" ></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s" ></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s" ></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s" ></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s" ></div> </div> </div> </div> </div> <section class="yta-section--full-bleed"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-m yta-x-spacing" > Top Songs on YouTube </h2> <section class="yta-topsongs yta-topsongs--global"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6 yta-topsongs__media-outer yta-topsongs__global-media" ></div> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6" > <div class="yta-topsongs__content"> <div lb-auto-init="TopSongs" lb-options="{ 'params': { 'part': 'snippet', 'playlistId': 'PL4fGSI1pDJn6puJdseH2Rt9sMvt9E2M4i', 'maxResults': 15 }, 'countrySpecific': false }" > <div class="lb-margin-top-xxs yta-topsongs__list"> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> </div> </div> <a class="lb-font-subhead-3 ytc-arrow-link yta-topsongs__link" href="https://charts.youtube.com/" target="_blank" rel="noreferrer" > See all charts </a> </div> </div> </div> </section> <section class="yta-topsongs yta-topsongs--country-specific"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6 yta-topsongs__media-outer yta-topsongs__country-specific-media" ></div> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6" > <div class="yta-topsongs__content"> <div lb-auto-init="TopSongs" lb-options="{ 'params': { 'part': 'snippet', 'playlistId': 'PL4fGSI1pDJn6O1LS0XSdF3RyO0Rq_LDeI', 'maxResults': 15 }, 'countrySpecific': true }" > <div class="lb-margin-top-xxs yta-topsongs__list"> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> </div> </div> <a class="lb-font-subhead-3 ytc-arrow-link yta-topsongs__link" href="https://charts.youtube.com/" target="_blank" rel="noreferrer" > See all charts </a> </div> </div> </div> </section> </section> <div class="yta-section--full-bleed"> <div lb-auto-init="ArtistBlog" lb-options="{ 'tags': 'youtube-music,artists,music', 'heading': 'Artist Stories' }" ></div> </div> <section class="yta-section--full-bleed"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-m yta-x-spacing" > Check out Artist Resources </h2> <div class="lb-carousel tile-carousel" lb-auto-init="LBCarousel" lb-options="{'uid': 'resources', 'group': true}" > <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/resources/fanbase-two-sheet/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/2E__eytIF_titN0044i9opOJbrDx0_Q-O0LCwJDQ-FCGsrZm9XBdWNkjNvprJlTvYw7bMqbWxq3eiwfvGvNuuXsS9gwksuuYmMKCktHbNE6TBpk6Xag=w500" alt="Building a Fanbase on YouTube (2-Sheet)" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Building a Fanbase on YouTube (2-Sheet) </div> </div> <div class="lb-tile__body"> Learn about the importance of fan engagement on YouTube as well as how to leverage each format to continue building your fanbase. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/resources/fanbase/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/2E__eytIF_titN0044i9opOJbrDx0_Q-O0LCwJDQ-FCGsrZm9XBdWNkjNvprJlTvYw7bMqbWxq3eiwfvGvNuuXsS9gwksuuYmMKCktHbNE6TBpk6Xag=w500" alt="Building a Fanbase on YouTube (for Artists)" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Building a Fanbase on YouTube (for Artists) </div> </div> <div class="lb-tile__body"> Learn the different ways artists can leverage YouTube's multi-format ecosystem to grab new fans' attention, engage those fans and get them to create with their music. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/resources/multi-format-release-checklist/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/0E3KnyT8pT8-wTe4t41_t1vkHHnLiFMrgtoXSSh2M0Zpijvvdb5xj1yiSYNj0pDckTz0r55vPPVkfa9x244aUUSxSFck-zlkDdTsIfthNc6g_eLwjw=w500" alt="Multi-Format Release Checklist" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Multi-Format Release Checklist </div> </div> <div class="lb-tile__body"> This resource highlights the steps artists can take throughout the release cycle to best set their release up for success. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/resources/multi-format-release-strategy/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/CLr5b3Huzo0g2Khcj2XhQJ1CdY4Eaae7DAZNb_lJDnODfhlbw9i1VezYUhjvcdUPvTAQl9Avag5IN6KE9MnpV4ve8EE-WQHpurBGGMCXCirYoLaHMarf=w500" alt="Multi-Format Release Strategy" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Multi-Format Release Strategy </div> </div> <div class="lb-tile__body"> This resource highlights how artists can utilize a multi-format release strategy - leveraging Shorts, video and live - throughout each phase of the release cycle. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/resources/trending-track-playbook/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/GlWCEHz28ylw53KYupC9Jul2Nh3-vpYph6rIAwPTDRhgQ5Ni4lEcAnVi8hoE87UfZ5yaijhIDgUzGpYyo34VXsnmGlZVuROSc77oudNcx5E7ws7XBrM=w500" alt="Trending Track Playbook" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Trending Track Playbook </div> </div> <div class="lb-tile__body"> Explore ways to identify if your track is starting to trend, how to best amplify that song on YouTube, and much more. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/resources/export-strategy-playbook/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/klxrzLiB--Ahc7PbxhIqAOC3QyMAiSAmeldFFSQm7le1ldYS6skCVdzowq7wbBYqlTisiPqymSYBLSi06TYNUf-tTgeaQQuYIcTTPJsN5fgobDzvLDI=w500" alt="Export Strategy Playbook" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Export Strategy Playbook </div> </div> <div class="lb-tile__body"> Learn how to maximize the opportunity of YouTube to export your music globally </div> </div> </div> </a> </div> </div> <button class="lb-carousel-button lb-carousel-button--previous" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'resources', 'previous': true, 'direction': -1}" > <img class="lb-carousel-button__icon" src="https://fonts.gstatic.com/s/i/googlematerialicons/navigate_before/v10/24px.svg" alt="Previous" /> </button> <button class="lb-carousel-button lb-carousel-button--next" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'resources', 'next': true, 'direction': 1}" > <img class="lb-carousel-button__icon" src="https://fonts.gstatic.com/s/i/googlematerialicons/navigate_next/v10/24px.svg" alt="Next" /> </button> </div> <div class="lb-carousel-progress" lb-auto-init="LBCarouselProgress" lb-options="{'uid': 'resources'}" ></div> </div> <div class="center-button lb-margin-top-m"> <a class="lb-button yta-button--filled" href="/resources/#faqs" target="_self" > See tips for you and your team </a> </div> </section> <section class="yta-section--full-bleed"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-m yta-x-spacing" > Stay in the know </h2> <div class="lb-carousel tile-carousel" lb-auto-init="LBCarousel" lb-options="{'uid': 'news', 'group': true}" > <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/news/lyors-letter-triple-audience" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/lA4GDl-_gZQBq4tz2w7SaNWryGfISZTS3kMKz1ktOHG9sA1uLASQRSLMt36JmGjk-Jfn1WTOBiAZGGE7Shm_MXClj3CY1nhYzro5kNIABVmOsxmXeQc=w500" alt="Did Shorts just TRIPLE your audience?!" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Did Shorts just TRIPLE your audience?! </div> </div> <div class="lb-tile__body"> Everyday our teams wake up completely dedicated to making YouTube the best place for over 2 billion music fans, and our 100 million YouTube Music and Premium subscribers. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/news/lyors-letter-ai-music-experiment" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/sdXfpwwLo_D8swiLbt2YmsAIaX-a9pl5Ti3kRDPPn3hUKoeJ5s1lxAH4pv5BN-3PBS5QCT8dkjbo8vMKCzucY8Lbm47q1oVxNYCDaQom00SCVN1iyfWD=w500" alt="Let’s learn together. Music AI experiments from YouTube & Google DeepMind." /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Let’s learn together. Music AI experiments from YouTube & Google DeepMind. </div> </div> <div class="lb-tile__body"> Over my 40 years working for artists and creatives, I’ve lived through countless technological cycles. From the Roland TR-808, which revolutionized digital drum programming, to the Fairlight CMI, the first commercial digital sampler, to Auto-Tune… </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/news/lyors-letter-shorts-charts/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/IM2tvl6szY4qj8HNgdUEAAZ1JCWCnF1Nx_JRoEGcgUvFYyQ4cltniJBGQewAGeo_KltHDfYB684tg1jNcEBnreACNrKWXcOHefy7fr2YXNpBvbRxHnnw=w500" alt="Announcing the only Charts you need." /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Announcing the only Charts you need. </div> </div> <div class="lb-tile__body"> Earlier this year, we shared the fans on Shorts are nearly doubling an artist’s reach. And as of September, Shorts are averaging 70 Billion daily views… </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/news/lyors-letter-only-on-youtube" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/cg2djSNHVHsdb0p4tJ05AxfhwHNZLadSYZ0i1iIykuUM7qcxTJ4eWF7Vg4wfuQXZ57noa-doq4bium3H5D-AYvL1WkiQ0wzDjo-O4tWmV96XTqdHJg=w500" alt="Only on YouTube" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline">Only on YouTube</div> </div> <div class="lb-tile__body"> What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/news/lyors-letter-shorts-reach" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/hewhn6MH0OdffGMFDFtPqROmfrypx5qymZba3BAGbEEJicYbzBzYx8YsLcS7Np_6Hj0cLXgbJm8sxrBe7Y_oI8a6FbEfw7CdHexMLdLug5hfjJPoyFOR=w500" alt="Have you seen my Short?" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Have you seen my Short? </div> </div> <div class="lb-tile__body"> Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/news/songwriter-page-launch/" target="_self" > <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="https://lh3.googleusercontent.com/OtvM3RVACvx8v5uDj3zs4e-Nr42F-M4Woo-9_Ep9i6nq6paPqd0NsF-ysIhDPPBYk_F-DqqNwL8Lb2nwe78gb6kBEFgtclaYPT_0Zw4i1ixD4sJma_c=w500" alt="Introducing...The Home For Songwriters On YouTube!" /> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Introducing...The Home For Songwriters On YouTube! </div> </div> <div class="lb-tile__body"> We are pleased to announce the launch of our brand new YouTube for Songwriters portal, within our revamped YouTube for Artists site! </div> </div> </div> </a> </div> </div> <button class="lb-carousel-button lb-carousel-button--previous" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'news', 'previous': true, 'direction': -1}" > <img class="lb-carousel-button__icon" src="https://fonts.gstatic.com/s/i/googlematerialicons/navigate_before/v10/24px.svg" alt="Previous" /> </button> <button class="lb-carousel-button lb-carousel-button--next" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'news', 'next': true, 'direction': 1}" > <img class="lb-carousel-button__icon" src="https://fonts.gstatic.com/s/i/googlematerialicons/navigate_next/v10/24px.svg" alt="Next" /> </button> </div> <div class="lb-carousel-progress" lb-auto-init="LBCarouselProgress" lb-options="{'uid': 'news'}" ></div> </div> <div class="center-button lb-margin-top-m"> <a class="lb-button yta-button--filled" href="/news/" target="_self" > Read the latest news </a> </div> </section> <section class="yta-final-cta"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--lg-offset-3-span-6 lb-grid__cell--md-span-12" > <p class="lb-font-headline-2 lb-font-weight-700 yta-final-cta__headline" > Need to claim your Official Artist Channel? </p> <a class="lb-button yta-button--filled" href="/resources/#resources-faqs-header-1" target="_self" > Find out how </a> </div> </div> </section> </div> </main> <footer class="lb-footer" lb-auto-init="LBFooter" lb-options="{ 'bareUrl': '/', 'locales': 'de_ALL,el_ALL,en-GB_ALL,es-419_ALL,es_ALL,fr_ALL,id_ALL,it_ALL,ja_ALL,ko_ALL,nl_ALL,pl_ALL,pt-BR_ALL,pt-PT_ALL,ro_ALL,ru_ALL,sv_ALL,th_ALL,tr_ALL,vi_ALL,zh-TW_ALL' }" ></footer> <script nonce="coCMO1W5jGXRRi22sWhcvQ"> window.countryList = { country: [ { code: "ae", name: "United Arab Emirates" }, { code: "ar", name: "Argentina" }, { code: "at", name: "Austria" }, { code: "au", name: "Australia" }, { code: "be", name: "Belgium" }, { code: "bo", name: "Bolivia" }, { code: "br", name: "Brazil" }, { code: "ca", name: "Canada" }, { code: "ch", name: "Switzerland" }, { code: "cl", name: "Chile" }, { code: "co", name: "Colombia" }, { code: "cr", name: "Costa Rica" }, { code: "cz", name: "Czech Republic" }, { code: "de", name: "Germany" }, { code: "dk", name: "Denmark" }, { code: "do", name: "Dominican Republic" }, { code: "ec", name: "Ecuador" }, { code: "ee", name: "Estonia" }, { code: "eg", name: "Egypt" }, { code: "es", name: "Spain" }, { code: "fi", name: "Finland" }, { code: "fr", name: "France" }, { code: "uk", name: "United Kingdom" }, { code: "hn", name: "Honduras" }, { code: "hu", name: "Hungary" }, { code: "id", name: "Indonesia" }, { code: "ie", name: "Ireland" }, { code: "il", name: "Israel" }, { code: "in", name: "India" }, { code: "is", name: "Iceland" }, { code: "it", name: "Italy" }, { code: "jp", name: "Japan" }, { code: "ke", name: "Kenya" }, { code: "kr", name: "South Korea" }, { code: "lu", name: "Luxembourg" }, { code: "mx", name: "Mexico" }, { code: "ng", name: "Nigeria" }, { code: "ni", name: "Nicaragua" }, { code: "nl", name: "Netherlands" }, { code: "no", name: "Norway" }, { code: "nz", name: "New Zealand" }, { code: "pa", name: "Panama" }, { code: "pe", name: "Peru" }, { code: "pl", name: "Poland" }, { code: "pt", name: "Portugal" }, { code: "py", name: "Paraguay" }, { code: "ro", name: "Romania" }, { code: "rs", name: "Serbia" }, { code: "ru", name: "Russia" }, { code: "sa", name: "Saudi Arabia" }, { code: "se", name: "Sweden" }, { code: "sv", name: "El Salvador" }, { code: "tr", name: "Turkey" }, { code: "tz", name: "Tanzania" }, { code: "ua", name: "Ukraine" }, { code: "ug", name: "Uganda" }, { code: "us", name: "United States" }, { code: "uy", name: "Uruguay" }, { code: "za", name: "South Africa" }, { code: "zw", name: "Zimbabwe" }, ], }; </script> <script nonce="coCMO1W5jGXRRi22sWhcvQ"> window.commonStrings = { back: "Back", cancel: "Cancel", close: "Close", continue: "Continue", copied: "Copied", copy: "Copy", down: "Down", download: "Download", enter: "Enter", exit: "Exit", faqs: "FAQs", forward: "Forward", get_in_touch: "Get in touch", go: "Go", go_to: "Go to", jump_to_content: "Jump to content", learn_more: "Learn more", learnmore: "Learn more", left: "Left", legal_text: "I accept Google's [Terms and Conditions](https://policies.google.com/terms){target=_blank} and acknowledge that my information will be used in accordance with Google's [Privacy Policy](https://policies.google.com/privacy){target=_blank}.", load_more: "Load more", next: "Next", no_search_results_message: "Sorry, your query for {query} returned no results.", ok: "Ok", ok_got_it: "Ok, got it", open: "Open", pause: "Pause", play: "Play", previous: "Previous", read_less: "Read less", read_more: "Read more", right: "Right", search: "Search", search_results_message: "Results for query {query}.", see_more: "See more", see_more_results: "See more results", share: "Share", sign_in: "Sign in", start: "Start", start_now: "Start now", stop: "Stop", submit: "Submit", talk_to_us: "Talk to us", toggle_all: "Toggle all", up: "Up", upload: "Upload", watch_later: "Watch later", watch_now: "Watch now", watch_the_video: "Watch the video", }; </script> <script nonce="coCMO1W5jGXRRi22sWhcvQ"> window.globalStrings = { countrySpecificTopSongs: { headline: "Top Songs", isCountrySpecificList: true, link: { isExternal: true, label: "See all charts", url: "https://charts.youtube.com/", }, playlistId: "PL4fGSI1pDJn6O1LS0XSdF3RyO0Rq_LDeI", }, disclaimer: "The data used in these examples is hypothetical and does not represent real-life data.", faqsHeading: "Frequently asked questions", globalTopSongs: { headline: "Global Top Songs", isCountrySpecificList: false, link: { isExternal: true, label: "See all charts", url: "https://charts.youtube.com/", }, playlistId: "PL4fGSI1pDJn6puJdseH2Rt9sMvt9E2M4i", }, goToPlaylist: "Go to Playlist", homePage: "Home page", newsPage: "News", resourcesPage: "Resources", songwritersFinalNote: { class: "yta-songwriters-final-note", content: "Please note: all content on your YouTube channel must adhere to [YouTube Community Guidelines](https://www.youtube.com/howyoutubeworks/policies/community-guidelines/#community-guidelines){target=_blank} and [Terms of Service](https://www.youtube.com/static?gl=GB&template=terms){target=_blank}. Make sure you have the necessary content clearances for audio/video on demand content. If you are creating a live stream, [click here to learn more about live streams on YouTube](https://support.google.com/youtube/answer/2474026){target=_blank}.", }, subscribers: "Subscribers", toggleNavigation: "Toggle navigation", topSongsHeading: "Top Songs on YouTube", }; </script> <script src="https://www.youtube.com/iframe_api" nonce="coCMO1W5jGXRRi22sWhcvQ"></script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-language="ALL" data-glue-cookie-notification-bar-site-id="artists.youtube" nonce="coCMO1W5jGXRRi22sWhcvQ"></script> </body> </html>

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