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Join Our Community of Podcast Creators - YouTube Creators
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manage a channel. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/creators/how-things-work/building-community/" > <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/e87277c7325a99683e6b38ffd8794d918c4a6829a833f84b57a769ef5593910e335d5ef270f311473f8422b43ed22ab53ea36aa0e5957f4b974907441d0d6494 1x' }" src="https://kstatic.googleusercontent.com/files/e87277c7325a99683e6b38ffd8794d918c4a6829a833f84b57a769ef5593910e335d5ef270f311473f8422b43ed22ab53ea36aa0e5957f4b974907441d0d6494" alt="Building your community" /> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/1e806fbcec5e20e26e0dd775c08c37391df6a2bfa754b7b7610f4bec9c18dd9086599eb65281c34d9168ead5fd0c67315793dcf92d504f521ffce9152325b508 1x' }" 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src="https://kstatic.googleusercontent.com/files/8e603f63e6f9fa8991ec17290d4f8841c60a8e3410c92703b43f53e87b2de2159caf104c63398ce0d6908d432dff2df765fc6cec7296b98336e5eecf496a2bb3" alt="How to make money on YouTube" /> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/5fe53ccdd011a15f932bf0e145cd6eb8d0c10bd083bc3e31ba81e2860742247ea21f47299ad055e9963f3ddaec22d198965243ac253f611653699c3b6240a507 1x' }" src="https://kstatic.googleusercontent.com/files/5fe53ccdd011a15f932bf0e145cd6eb8d0c10bd083bc3e31ba81e2860742247ea21f47299ad055e9963f3ddaec22d198965243ac253f611653699c3b6240a507" alt="How to make money on YouTube" /> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs" > How to make money on YouTube </h3> <p class="lb-header__subnav-item-desc"> Explore all ways you can get paid on YouTube. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/creators/how-things-work/content-creation-strategy/" > <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2 1x' }" src="https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2" alt="Growing your channel" /> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/7315378c5702051a16f287c44bbe4daedc9d6fd105d9ef85eb07b897bfbb3fb58c1d46f0a97889fcbd03a4a509da01d499e28df3b2ac76b7b48b11729591ef43 1x' }" 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</div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/creators/how-things-work/get-involved/" > <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/340d99a2493a1b7d58656d5eed867a61d06f5924f80df5ba2d65b78518964ddd00f5eca9c3a7522e67fd473124aa88407dd07a4a6327ba10633b650ba93de62a 1x' }" src="https://kstatic.googleusercontent.com/files/340d99a2493a1b7d58656d5eed867a61d06f5924f80df5ba2d65b78518964ddd00f5eca9c3a7522e67fd473124aa88407dd07a4a6327ba10633b650ba93de62a" alt="How to get involved" /> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/d68d259c41361592ddb5a6804007490879ef8e5ee919bf78774bfd02c0db2a5b8526ba140e0c4819b12753913562d055bc0f8d1ae3a486c10443e50cd3d86f35 1x' }" src="https://kstatic.googleusercontent.com/files/d68d259c41361592ddb5a6804007490879ef8e5ee919bf78774bfd02c0db2a5b8526ba140e0c4819b12753913562d055bc0f8d1ae3a486c10443e50cd3d86f35" alt="How to get involved" /> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs" > How to get involved </h3> <p class="lb-header__subnav-item-desc"> How we support, recognize, and celebrate Creators. </p> </div> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper" role="menu"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/creators/top-questions/" role="menuitem" > Top questions </a> </div> </nav> </div> <!-- end Nav --> </div> <!-- end Row left --> <!-- Row right --> <div class="lb-header__row-right lb-header-js-row-right"> <!-- Search --> <div class="lb-header__search-wrapper lb-header-js-search-wrapper"> <!-- Search inner --> <div class="lb-header__search-inner lb-header-js-search-inner"> <form class="lb-header__search-bar-wrapper" novalidate role="search" lb-auto-init="LBSearchForm" lb-options="{ 'resultsPage': '/creators/search/' }" > <!-- Search expand/search button --> <button class="lb-header__search-button lb-header-js-search-toggle" aria-label="Search" type="submit" role="search" > <svg class="lb-header__search-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" > <path d="M0 0h24v24H0z" fill="none" /> <path d="M15.5 14h-.79l-.28-.27C15.41 12.59 16 11.11 16 9.5 16 5.91 13.09 3 9.5 3S3 5.91 3 9.5 5.91 16 9.5 16c1.61 0 3.09-.59 4.23-1.57l.27.28v.79l5 4.99L20.49 19l-4.99-5zm-6 0C7.01 14 5 11.99 5 9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z" /> </svg> </button> <!-- end Search expand/search button --> <!-- Search bar --> <input class="lb-font-body lb-header__search-bar lb-header-js-search-bar" type="text" placeholder="Search" aria-hidden="false" aria-label="Search" tabindex="-1" name="lb-search" /> </form> <!-- Search collapse button --> <button class="lb-header__search-button lb-header__search-button--collapse lb-header-js-search-toggle" aria-label="Close" tabindex="-1" > <svg class="lb-header__search-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" > <path d="M0 0h24v24H0z" fill="none" /> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z" /> </svg> </button> <!-- end Search collapse button --> </div> <!-- end Search inner --> <div class="lb-header__search-overlay lb-header-js-search-toggle" ></div> </div> <!-- end Search --> </div> <!-- end Row right --> </div> <!-- end Row --> </header> <aside class="lb-banner" lb-auto-init="LBBanner" lb-options="{'theme':'blue'}" > <div class="lb-banner__text"> <div class="ytc-md"> <p> AI will unlock powerful new forms of creative expression for creators on YouTube. <a href="https://blog.youtube/madeonyoutube" target="_blank" rel="noopener noreferrer" >Read how</a >. </p> </div> </div> <div class="lb-banner__close"> <button aria-label="Close"> <svg width="24" height="24" xmlns="http://www.w3.org/2000/svg"> <g fill="none" fill-rule="evenodd"> <path fill="#FFF" fill-rule="nonzero" d="M19 6.41 17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z" /> <path d="M0 0h24v24H0z" /> </g> </svg> </button> </div> </aside> <main class="ytc-main"> <style> .ytc-hero { background-color: #e6efff; } [theme="dark"] .ytc-hero { background-color: #2a384e; } </style> <section class="lb-grid ytc-hero ytc-hero--full-left ytc-hero--full-bleed" > <div class="ytc-hero__content-container lb-grid__cell lb-grid__cell--span-6 ytc-hero--content-safe" > <h1 class="lb-font-display-2 lb-margin-bottom-m--bp-auto ytc-hero__heading" > <div class="ytc-md"> <p class="ytc-hero__heading lb-font-display-2"> Podcasting on YouTube </p> </div> </h1> <div class="ytc-font-body ytc-hero__desc"> <div class="ytc-md"> <p> YouTube is one of the most popular platforms for podcasts, with a vast global audience of over 2 billion active users. Podcasts on YouTube help creators expand their reach and build their community while providing monetization opportunities. Podcasts are also available in the YouTube Music app, so your audience can keep listening or watching on the go. </p> <p class="ytc-podcast__hero-ctas"> <a href="https://studio.youtube.com/channel/content/podcasts" target="_blank" class="lb-button lb-button--filled" rel="noopener noreferrer" >CREATE A PODCAST</a > <a href="https://eventsonair.withyoutube.com/events/youtube-podcast-sessions" target="_blank" class="lb-button lb-button--filled ytc-podcast__secondary-cta" rel="noopener noreferrer" >REGISTER FOR WORKSHOPS</a > </p> <p class="ytc-font-footnote"> Creators pictured clockwise from top: Nick Viall, Jay Shetty, Jay Williams </p> </div> </div> </div> <div class="ytc-hero__main-img-container lb-grid__cell lb-grid__cell--span-6" > <img class="lb-theme--light" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/lytpd4QBd8Fc1ol9fPNzxBGqFwzc9Q_IKnWGh-GaKStMiipXzyN38sGiJ_mTs3Sm0jMOJv1pffk3K9Y1QQ4G-cF5MAHGXpHYWqN5E6R7wIx-ViWnu74=v1-rw-lo-w1601-h1611 1x', '_1.5x': 'https://lh3.googleusercontent.com/lytpd4QBd8Fc1ol9fPNzxBGqFwzc9Q_IKnWGh-GaKStMiipXzyN38sGiJ_mTs3Sm0jMOJv1pffk3K9Y1QQ4G-cF5MAHGXpHYWqN5E6R7wIx-ViWnu74=v1-rw-lo-w2401-h2417 1.5x', '_2x': 'https://lh3.googleusercontent.com/lytpd4QBd8Fc1ol9fPNzxBGqFwzc9Q_IKnWGh-GaKStMiipXzyN38sGiJ_mTs3Sm0jMOJv1pffk3K9Y1QQ4G-cF5MAHGXpHYWqN5E6R7wIx-ViWnu74=v1-rw-lo-w3202-h3223 2x' }" src="https://lh3.googleusercontent.com/lytpd4QBd8Fc1ol9fPNzxBGqFwzc9Q_IKnWGh-GaKStMiipXzyN38sGiJ_mTs3Sm0jMOJv1pffk3K9Y1QQ4G-cF5MAHGXpHYWqN5E6R7wIx-ViWnu74=v3-s20-fblur=1,20" alt="Podcasting on YouTube" /> <img class="lb-theme--dark" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/G2A83aI4HcbSm8y_Sn3pf8wvicRksVMWyi6S5KTGmoHEjd5HerneDn-FEvlKMLy_TbZEqizY1m8DmTn6ORdd1-wWvlYI1RsM_Rg-h8bRqCsYR9Mi-38=v1-rw-lo-w1601-h1611 1x', '_1.5x': 'https://lh3.googleusercontent.com/G2A83aI4HcbSm8y_Sn3pf8wvicRksVMWyi6S5KTGmoHEjd5HerneDn-FEvlKMLy_TbZEqizY1m8DmTn6ORdd1-wWvlYI1RsM_Rg-h8bRqCsYR9Mi-38=v1-rw-lo-w2401-h2417 1.5x', '_2x': 'https://lh3.googleusercontent.com/G2A83aI4HcbSm8y_Sn3pf8wvicRksVMWyi6S5KTGmoHEjd5HerneDn-FEvlKMLy_TbZEqizY1m8DmTn6ORdd1-wWvlYI1RsM_Rg-h8bRqCsYR9Mi-38=v1-rw-lo-w3202-h3223 2x' }" src="https://lh3.googleusercontent.com/G2A83aI4HcbSm8y_Sn3pf8wvicRksVMWyi6S5KTGmoHEjd5HerneDn-FEvlKMLy_TbZEqizY1m8DmTn6ORdd1-wWvlYI1RsM_Rg-h8bRqCsYR9Mi-38=v3-s20-fblur=1,20" alt="Podcasting on YouTube" /> </div> </section> <section id="why-youtube" class="lb-padding-top-xxl ytc-resources ytc-module content-stacked-5517403547107328" > <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-centered-type--responsive-xs" > Why YouTube? </h2> <div class="ytc-resources__description"> <div class="ytc-md"> <p> YouTube has a lot to offer podcasters that are new to YouTube and YouTube creators who want to add podcasts to their programming. </p> </div> </div> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-4"> <div style="width: 100px" class="ytc-resources__image"> <img class="lb-theme--light ytc-resources__img lb-margin-bottom-xxs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/UbLY7FFXyjxlalJsM8Vcn50TQPwuyvsD4-EdDy027D0GoqNCCAchB7wb8fYFSs7ykDU6nPDlgtFBGWbRSvKJ5KfQCzBcyngnI7_uIjmfLk8-_pbe9w=v1-rw-lo-w100-h100 1x', '_1.5x': 'https://lh3.googleusercontent.com/UbLY7FFXyjxlalJsM8Vcn50TQPwuyvsD4-EdDy027D0GoqNCCAchB7wb8fYFSs7ykDU6nPDlgtFBGWbRSvKJ5KfQCzBcyngnI7_uIjmfLk8-_pbe9w=v1-rw-lo-w150-h150 1.5x', '_2x': 'https://lh3.googleusercontent.com/UbLY7FFXyjxlalJsM8Vcn50TQPwuyvsD4-EdDy027D0GoqNCCAchB7wb8fYFSs7ykDU6nPDlgtFBGWbRSvKJ5KfQCzBcyngnI7_uIjmfLk8-_pbe9w=v1-rw-lo-w200-h200 2x' }" src="https://lh3.googleusercontent.com/UbLY7FFXyjxlalJsM8Vcn50TQPwuyvsD4-EdDy027D0GoqNCCAchB7wb8fYFSs7ykDU6nPDlgtFBGWbRSvKJ5KfQCzBcyngnI7_uIjmfLk8-_pbe9w=v3-s20-fblur=1,20" alt="Why YouTube?" /> <img class="lb-theme--dark ytc-resources__img lb-margin-bottom-xxs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/jPAmEc-UaIFBHiGyA7D8sW5RjtrLrsl0ENwaewQPcKvLhG5UPjIYNOw896V8v40dVak3BllIsWs7Bk6FhutvOjH4HoNznTTyGk_TbIPF50Va5CwDUQ=v1-rw-lo-w100-h100 1x', '_1.5x': 'https://lh3.googleusercontent.com/jPAmEc-UaIFBHiGyA7D8sW5RjtrLrsl0ENwaewQPcKvLhG5UPjIYNOw896V8v40dVak3BllIsWs7Bk6FhutvOjH4HoNznTTyGk_TbIPF50Va5CwDUQ=v1-rw-lo-w150-h150 1.5x', '_2x': 'https://lh3.googleusercontent.com/jPAmEc-UaIFBHiGyA7D8sW5RjtrLrsl0ENwaewQPcKvLhG5UPjIYNOw896V8v40dVak3BllIsWs7Bk6FhutvOjH4HoNznTTyGk_TbIPF50Va5CwDUQ=v1-rw-lo-w200-h201 2x' }" src="https://lh3.googleusercontent.com/jPAmEc-UaIFBHiGyA7D8sW5RjtrLrsl0ENwaewQPcKvLhG5UPjIYNOw896V8v40dVak3BllIsWs7Bk6FhutvOjH4HoNznTTyGk_TbIPF50Va5CwDUQ=v3-s20-fblur=1,20" alt="Why YouTube?" /> </div> <div> <h3 class="lb-font-subhead-1 lb-margin-bottom-xs">Reach</h3> <div class="ytc-md"> <p class="ytc-font-body lb-margin-bottom-s"> Reach an incremental and global audience via our <a href="https://support.google.com/youtube/answer/11914225" target="_blank" rel="noopener noreferrer" >search and discovery systems</a >. Build an engaged community. </p> </div> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <div style="width: 100px" class="ytc-resources__image"> <img class="lb-theme--light ytc-resources__img lb-margin-bottom-xxs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/sdp4VLVDkovq6CsH3ByeS4r0MM7bCe9rPci4Z31LfvedBJ3FFqTlfCPykjeFlZLI35XNJGeU48VwEZFn-IzqhM0E0mijgGCdrFyr14DqhgV1m28hIw=v1-rw-lo-w100-h100 1x', '_1.5x': 'https://lh3.googleusercontent.com/sdp4VLVDkovq6CsH3ByeS4r0MM7bCe9rPci4Z31LfvedBJ3FFqTlfCPykjeFlZLI35XNJGeU48VwEZFn-IzqhM0E0mijgGCdrFyr14DqhgV1m28hIw=v1-rw-lo-w150-h150 1.5x', '_2x': 'https://lh3.googleusercontent.com/sdp4VLVDkovq6CsH3ByeS4r0MM7bCe9rPci4Z31LfvedBJ3FFqTlfCPykjeFlZLI35XNJGeU48VwEZFn-IzqhM0E0mijgGCdrFyr14DqhgV1m28hIw=v1-rw-lo-w200-h200 2x' }" src="https://lh3.googleusercontent.com/sdp4VLVDkovq6CsH3ByeS4r0MM7bCe9rPci4Z31LfvedBJ3FFqTlfCPykjeFlZLI35XNJGeU48VwEZFn-IzqhM0E0mijgGCdrFyr14DqhgV1m28hIw=v3-s20-fblur=1,20" alt="Why YouTube?" /> <img class="lb-theme--dark ytc-resources__img lb-margin-bottom-xxs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/brxRC2yqbtJzdUdZQDh8LQQI5u_CSAp3tlzD1hZe3Qk3rvKeSslEmjLiTs1dK5xbjODKsXFSafJKQuugc6jO5vtr1nVlinMTUKeHha2oxjE3PCBZvkl7=v1-rw-lo-w101-h100 1x', '_1.5x': 'https://lh3.googleusercontent.com/brxRC2yqbtJzdUdZQDh8LQQI5u_CSAp3tlzD1hZe3Qk3rvKeSslEmjLiTs1dK5xbjODKsXFSafJKQuugc6jO5vtr1nVlinMTUKeHha2oxjE3PCBZvkl7=v1-rw-lo-w151-h150 1.5x', '_2x': 'https://lh3.googleusercontent.com/brxRC2yqbtJzdUdZQDh8LQQI5u_CSAp3tlzD1hZe3Qk3rvKeSslEmjLiTs1dK5xbjODKsXFSafJKQuugc6jO5vtr1nVlinMTUKeHha2oxjE3PCBZvkl7=v1-rw-lo-w202-h200 2x' }" src="https://lh3.googleusercontent.com/brxRC2yqbtJzdUdZQDh8LQQI5u_CSAp3tlzD1hZe3Qk3rvKeSslEmjLiTs1dK5xbjODKsXFSafJKQuugc6jO5vtr1nVlinMTUKeHha2oxjE3PCBZvkl7=v3-s20-fblur=1,20" alt="Why YouTube?" /> </div> <div> <h3 class="lb-font-subhead-1 lb-margin-bottom-xs"> Monetization </h3> <div class="ytc-md"> <p class="ytc-font-body lb-margin-bottom-s"> Earn with our suite of ad <a href="https://www.youtube.com/intl/en_us/creators/how-things-work/video-monetization/" target="_blank" rel="noopener noreferrer" >monetization solutions</a >. Go beyond ads with tools like Channel Memberships and Shopping. </p> </div> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <div style="width: 100px" class="ytc-resources__image"> <img class="lb-theme--light ytc-resources__img lb-margin-bottom-xxs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/ZK1nnqqEmlaLZr5OVRZZHaxavOtAFqCR9k11NUI56PZdulg4eK08yNr9sH1XS14iISexBd7-eTL8UB7t_8aLWrqiY1mZDircmRUFf7dfmNZP4F_uXQ=v1-rw-lo-w100-h100 1x', '_1.5x': 'https://lh3.googleusercontent.com/ZK1nnqqEmlaLZr5OVRZZHaxavOtAFqCR9k11NUI56PZdulg4eK08yNr9sH1XS14iISexBd7-eTL8UB7t_8aLWrqiY1mZDircmRUFf7dfmNZP4F_uXQ=v1-rw-lo-w150-h150 1.5x', '_2x': 'https://lh3.googleusercontent.com/ZK1nnqqEmlaLZr5OVRZZHaxavOtAFqCR9k11NUI56PZdulg4eK08yNr9sH1XS14iISexBd7-eTL8UB7t_8aLWrqiY1mZDircmRUFf7dfmNZP4F_uXQ=v1-rw-lo-w200-h200 2x' }" src="https://lh3.googleusercontent.com/ZK1nnqqEmlaLZr5OVRZZHaxavOtAFqCR9k11NUI56PZdulg4eK08yNr9sH1XS14iISexBd7-eTL8UB7t_8aLWrqiY1mZDircmRUFf7dfmNZP4F_uXQ=v3-s20-fblur=1,20" alt="Why YouTube?" /> <img class="lb-theme--dark ytc-resources__img lb-margin-bottom-xxs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/4Z9zbKPFb7GCh0t7V6D_IdshMm3Eeb8LXIwkaYIfOyulxmTe29YMwav0fxPC0uJna3ETl8j1NB-45mSwn9sn4P-PtFI06-V-NxnY9dbwQqf3MJGc7HU=v1-rw-lo-w100-h100 1x', '_1.5x': 'https://lh3.googleusercontent.com/4Z9zbKPFb7GCh0t7V6D_IdshMm3Eeb8LXIwkaYIfOyulxmTe29YMwav0fxPC0uJna3ETl8j1NB-45mSwn9sn4P-PtFI06-V-NxnY9dbwQqf3MJGc7HU=v1-rw-lo-w150-h150 1.5x', '_2x': 'https://lh3.googleusercontent.com/4Z9zbKPFb7GCh0t7V6D_IdshMm3Eeb8LXIwkaYIfOyulxmTe29YMwav0fxPC0uJna3ETl8j1NB-45mSwn9sn4P-PtFI06-V-NxnY9dbwQqf3MJGc7HU=v1-rw-lo-w200-h200 2x' }" src="https://lh3.googleusercontent.com/4Z9zbKPFb7GCh0t7V6D_IdshMm3Eeb8LXIwkaYIfOyulxmTe29YMwav0fxPC0uJna3ETl8j1NB-45mSwn9sn4P-PtFI06-V-NxnY9dbwQqf3MJGc7HU=v3-s20-fblur=1,20" alt="Why YouTube?" /> </div> <div> <h3 class="lb-font-subhead-1 lb-margin-bottom-xs"> Podcast Analytics </h3> <div class="ytc-md"> <p class="ytc-font-body lb-margin-bottom-s"> Use <a href="https://support.google.com/youtube/topic/9257532?hl=en&ref_topic=9257610" target="_blank" rel="noopener noreferrer" >Podcast Analytics</a > to gain insights about your audience and their preferences, so you can optimize your podcast content. </p> </div> </div> </div> </div> </section> <section class="lb-grid lb-padding-top-xxl ytc-standalone-quote ytc-module" > <div class="ytc-standalone-quote__content-container lb-grid__cell lb-grid__cell--offset-1-span-5" > <h2 class="lb-font-headline-2 lb-margin-bottom-m--bp-auto ytc-standalone-quote__heading" > <div class="ytc-md"> <p> "On YouTube, it feels like I’m talking with you, not at you–I’m addressing you 1:1. You’re not a fly on the wall, which is how it might feel on other platforms." </p> <p> <a href="https://www.youtube.com/c/BaileySarian" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer" >Bailey Sarian</a > </p> </div> </h2> </div> <div class="ytc-standalone-quote__main-img-container lb-grid__cell lb-grid__cell--offset-7-span-5" > <figure class="ytc-content-image"> <div> <img class="lb-theme--light" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/O7XIjm6oKz43LNdmp_I-d8Z9DANAoCJtqOEiKF-3EpicHhs8VcBElNnpNjFBdWcZ2LXAFsW2cVYVLl2pJ8-QrDQIpjWegGvGvciKX18p6YnrRhw4QA=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/O7XIjm6oKz43LNdmp_I-d8Z9DANAoCJtqOEiKF-3EpicHhs8VcBElNnpNjFBdWcZ2LXAFsW2cVYVLl2pJ8-QrDQIpjWegGvGvciKX18p6YnrRhw4QA=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/O7XIjm6oKz43LNdmp_I-d8Z9DANAoCJtqOEiKF-3EpicHhs8VcBElNnpNjFBdWcZ2LXAFsW2cVYVLl2pJ8-QrDQIpjWegGvGvciKX18p6YnrRhw4QA=v1-rw-lo-w908-h1120 2x' }" src="https://lh3.googleusercontent.com/O7XIjm6oKz43LNdmp_I-d8Z9DANAoCJtqOEiKF-3EpicHhs8VcBElNnpNjFBdWcZ2LXAFsW2cVYVLl2pJ8-QrDQIpjWegGvGvciKX18p6YnrRhw4QA=v3-s20-fblur=1,20" alt="Bailey Sarian" /> <img class="lb-theme--dark" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/MjUtELbyGrKHvzJvRvmSnPM7e4h_uxZ-HidFwZ2lFhmYHiMP0D1gSVxaIuOq5W_rShe_aDNNNY4iRcOLLTExi3lMKIgRjlXGzaO8PZuqvzl2JQHAjl4=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/MjUtELbyGrKHvzJvRvmSnPM7e4h_uxZ-HidFwZ2lFhmYHiMP0D1gSVxaIuOq5W_rShe_aDNNNY4iRcOLLTExi3lMKIgRjlXGzaO8PZuqvzl2JQHAjl4=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/MjUtELbyGrKHvzJvRvmSnPM7e4h_uxZ-HidFwZ2lFhmYHiMP0D1gSVxaIuOq5W_rShe_aDNNNY4iRcOLLTExi3lMKIgRjlXGzaO8PZuqvzl2JQHAjl4=v1-rw-lo-w908-h1120 2x' }" src="https://lh3.googleusercontent.com/MjUtELbyGrKHvzJvRvmSnPM7e4h_uxZ-HidFwZ2lFhmYHiMP0D1gSVxaIuOq5W_rShe_aDNNNY4iRcOLLTExi3lMKIgRjlXGzaO8PZuqvzl2JQHAjl4=v3-s20-fblur=1,20" alt="Bailey Sarian" /> </div> <div class="ytc-content-image--mobile-hide"></div> <figcaption class="lb-margin-top-xs ytc-font-body ytc-content-image__caption" > <div class="ytc-md"> <p> "On YouTube, it feels like I’m talking with you, not at you–I’m addressing you 1:1. You’re not a fly on the wall, which is how it might feel on other platforms." </p> <p> <a href="https://www.youtube.com/c/BaileySarian" target="_blank" class="ytc-arrow-link" rel="noopener" >Bailey Sarian</a > </p> </div> </figcaption> </figure> </div> </section> <section id="video" class="lb-padding-top-xxl ytc-list-lockup ytc-module ytc-list-lockup--center ytc-module--x-small" > <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-centered-type--responsive-xs ytc-list-lockup__heading" > Increase your podcast's reach with video </h2> <div class="lb-margin-bottom-l--bp-auto ytc-centered-type--responsive-xxs ytc-list-lockup__description" > <div class="ytc-md"> <p class="ytc-font-body"> Video allows more intimacy with your audience, benefits accessibility through body language and lip reading, and allows you to get creative with visual storytelling elements. Our analysis found that podcasts on YouTube with video–particularly those featuring hosts on camera–are performing better than podcasts with just static visuals. Don’t want to be on camera? Don’t worry. There are plenty of ways to turn audio into video. </p> <p class="ytc-font-footnote"> *Source: Google data, U.S., Jan 2020 - June 2021. Based on the top 10% of videos by watch time with “podcast” in their title. Classification as podcast videos was based on public data such as headlines. As such, it may not account for every such video available on YouTube. </p> </div> </div> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <div class="ytc-image-item"> <img class="lb-theme--light ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/qT4pI_STlHK7Z5tREvTU8WDZX6gOz1XVYbNdON23Rmg2eOwLcgGk6MUlRuzmDJjEXnX6H4paS-Grl-9z3PttuZDTb-nRBorRNVIUqRfgQ5__6RVUHVk=v1-rw-lo-w120-h120 1x', '_1.5x': 'https://lh3.googleusercontent.com/qT4pI_STlHK7Z5tREvTU8WDZX6gOz1XVYbNdON23Rmg2eOwLcgGk6MUlRuzmDJjEXnX6H4paS-Grl-9z3PttuZDTb-nRBorRNVIUqRfgQ5__6RVUHVk=v1-rw-lo-w180-h180 1.5x', '_2x': 'https://lh3.googleusercontent.com/qT4pI_STlHK7Z5tREvTU8WDZX6gOz1XVYbNdON23Rmg2eOwLcgGk6MUlRuzmDJjEXnX6H4paS-Grl-9z3PttuZDTb-nRBorRNVIUqRfgQ5__6RVUHVk=v1-rw-lo-w240-h240 2x' }" src="https://lh3.googleusercontent.com/qT4pI_STlHK7Z5tREvTU8WDZX6gOz1XVYbNdON23Rmg2eOwLcgGk6MUlRuzmDJjEXnX6H4paS-Grl-9z3PttuZDTb-nRBorRNVIUqRfgQ5__6RVUHVk=v3-s20-fblur=1,20" alt="80%" /> <img class="lb-theme--dark ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/kWMQUQivATqdqz9cJi6mGm-vl4DTVcJUFemWmQJopYdAV5qVGg5VKBIwAwBDJ85RzUWyCaTDXmC4BkpGyRaRog6pHLHgz3tUmpsVIGYda9N1RpPzsBBs=v1-rw-lo-w120-h120 1x', '_1.5x': 'https://lh3.googleusercontent.com/kWMQUQivATqdqz9cJi6mGm-vl4DTVcJUFemWmQJopYdAV5qVGg5VKBIwAwBDJ85RzUWyCaTDXmC4BkpGyRaRog6pHLHgz3tUmpsVIGYda9N1RpPzsBBs=v1-rw-lo-w180-h180 1.5x', '_2x': 'https://lh3.googleusercontent.com/kWMQUQivATqdqz9cJi6mGm-vl4DTVcJUFemWmQJopYdAV5qVGg5VKBIwAwBDJ85RzUWyCaTDXmC4BkpGyRaRog6pHLHgz3tUmpsVIGYda9N1RpPzsBBs=v1-rw-lo-w240-h240 2x' }" src="https://lh3.googleusercontent.com/kWMQUQivATqdqz9cJi6mGm-vl4DTVcJUFemWmQJopYdAV5qVGg5VKBIwAwBDJ85RzUWyCaTDXmC4BkpGyRaRog6pHLHgz3tUmpsVIGYda9N1RpPzsBBs=v3-s20-fblur=1,20" alt="80%" /> <div class="ytc-image-item__text-container"> <h2 class="lb-font-subhead-1 lb-margin-bottom-xs ytc-image-item__heading" > 80% </h2> <div class="ytc-font-body ytc-image-item__description"> <div class="ytc-md"> <p>of the top-watched videos feature hosts on video</p> </div> </div> </div> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <div class="ytc-image-item"> <img class="lb-theme--light ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/ZXbreRrowPtlG0eXP6w5ixKyY3DGRohlX1Azif-fWIxLuaW_3s6Fr6tkKNRSEoehITkpRFCzBgRG513EO7chsnVfQVBSU-SjvF9ZDp2fk742TZGsKJE=v1-rw-lo-w120-h120 1x', '_1.5x': 'https://lh3.googleusercontent.com/ZXbreRrowPtlG0eXP6w5ixKyY3DGRohlX1Azif-fWIxLuaW_3s6Fr6tkKNRSEoehITkpRFCzBgRG513EO7chsnVfQVBSU-SjvF9ZDp2fk742TZGsKJE=v1-rw-lo-w180-h180 1.5x', '_2x': 'https://lh3.googleusercontent.com/ZXbreRrowPtlG0eXP6w5ixKyY3DGRohlX1Azif-fWIxLuaW_3s6Fr6tkKNRSEoehITkpRFCzBgRG513EO7chsnVfQVBSU-SjvF9ZDp2fk742TZGsKJE=v1-rw-lo-w240-h240 2x' }" src="https://lh3.googleusercontent.com/ZXbreRrowPtlG0eXP6w5ixKyY3DGRohlX1Azif-fWIxLuaW_3s6Fr6tkKNRSEoehITkpRFCzBgRG513EO7chsnVfQVBSU-SjvF9ZDp2fk742TZGsKJE=v3-s20-fblur=1,20" alt="2x more views" /> <img class="lb-theme--dark ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/EMK_8cAi8AmQICAr9qk--R1c37CRi8y1WZAvYGixiTWHOWXkwP2KDvha1RTSwT4HYSvYSZsYTBx9z6N7ywg0VDpNgoWRxJSlcroKw0KUXVXO0fkQ8w=v1-rw-lo-w120-h120 1x', '_1.5x': 'https://lh3.googleusercontent.com/EMK_8cAi8AmQICAr9qk--R1c37CRi8y1WZAvYGixiTWHOWXkwP2KDvha1RTSwT4HYSvYSZsYTBx9z6N7ywg0VDpNgoWRxJSlcroKw0KUXVXO0fkQ8w=v1-rw-lo-w180-h180 1.5x', '_2x': 'https://lh3.googleusercontent.com/EMK_8cAi8AmQICAr9qk--R1c37CRi8y1WZAvYGixiTWHOWXkwP2KDvha1RTSwT4HYSvYSZsYTBx9z6N7ywg0VDpNgoWRxJSlcroKw0KUXVXO0fkQ8w=v1-rw-lo-w240-h240 2x' }" src="https://lh3.googleusercontent.com/EMK_8cAi8AmQICAr9qk--R1c37CRi8y1WZAvYGixiTWHOWXkwP2KDvha1RTSwT4HYSvYSZsYTBx9z6N7ywg0VDpNgoWRxJSlcroKw0KUXVXO0fkQ8w=v3-s20-fblur=1,20" alt="2x more views" /> <div class="ytc-image-item__text-container"> <h2 class="lb-font-subhead-1 lb-margin-bottom-xs ytc-image-item__heading" > 2x more views </h2> <div class="ytc-font-body ytc-image-item__description"> <div class="ytc-md"> <p> for videos that featured hosts on video compared to those that used a static visualization </p> </div> </div> </div> </div> </div> </div> </section> <section id="badges" class="lb-padding-top-xxl ytc-list-lockup ytc-module ytc-list-lockup--center ytc-list-lockup--programs ytc-module--small" > <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-centered-type--responsive-xs ytc-list-lockup__heading" > Promote your podcast </h2> <div class="lb-margin-bottom-l--bp-auto ytc-centered-type--responsive-xxs ytc-list-lockup__description" > <div class="ytc-md"> <p> Let your audience know where they can find your podcast! Follow <a href="https://support.google.com/youtube/answer/13379217" target="_blank" rel="noopener noreferrer" >these guidelines</a > to use the badges on your marketing materials and website. </p> </div> </div> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-4"> <div class="ytc-image-item"> <a class="ytc-image-item__imagelink" style="width: 209px" href="https://kstatic.googleusercontent.com/files/84740fda380674f007957e04d8afa0852d05e5c30a3f57f0e89925d09dbf54ead7a856d8a0d635ed52e5a50444684b19cd1c0c1298c51c89b85001e4d408f918" rel="noopener noreferrer" target="_blank" > <img class="lb-theme--light ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/COUHu8KkRn3JlQfBxW77HB4zPA-8PWsFVl9h9tL5OI_zzVCcyxoYSJeiwVaKJYQkH69PRudX2b230pUcU0AjsbT13Vr-zWcltirzHJwX_90nZT4KKage=v1-rw-lo-w209-h68 1x', '_1.5x': 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'https://lh3.googleusercontent.com/vtCYbT5zttNyf-rETNv-MZN-70h-sl4PUm1lIz2hXdS4m6uHhybNLaOg1ui0_thHYSpMqZVK5P_w8VyBkKC8KyldRsvwW0vcOJtYnWnDZA_EYRzBtuw=v1-rw-lo-w313-h102 1.5x', '_2x': 'https://lh3.googleusercontent.com/vtCYbT5zttNyf-rETNv-MZN-70h-sl4PUm1lIz2hXdS4m6uHhybNLaOg1ui0_thHYSpMqZVK5P_w8VyBkKC8KyldRsvwW0vcOJtYnWnDZA_EYRzBtuw=v1-rw-lo-w418-h136 2x' }" src="https://lh3.googleusercontent.com/vtCYbT5zttNyf-rETNv-MZN-70h-sl4PUm1lIz2hXdS4m6uHhybNLaOg1ui0_thHYSpMqZVK5P_w8VyBkKC8KyldRsvwW0vcOJtYnWnDZA_EYRzBtuw=v3-s20-fblur=1,20" alt="" /> </a> <div class="ytc-image-item__text-container"> <div class="ytc-font-body ytc-image-item__description"> <div class="ytc-md"> <p> <a href="https://kstatic.googleusercontent.com/files/84740fda380674f007957e04d8afa0852d05e5c30a3f57f0e89925d09dbf54ead7a856d8a0d635ed52e5a50444684b19cd1c0c1298c51c89b85001e4d408f918" target="_blank" rel="noopener noreferrer" >Download</a > </p> </div> </div> </div> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <div class="ytc-image-item"> <a class="ytc-image-item__imagelink" style="width: 209px" href="https://kstatic.googleusercontent.com/files/06d96bea084274ecdbb92e9f10a666ed0e932b8bb60e8742395b0d584061b38a88a4100a20ee36000ec4988906bf31e173da2374cb26b3692027fc315b7efeae" rel="noopener noreferrer" target="_blank" > <img class="lb-theme--light ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/tiWbBON5MdLzFlKK6TYG1oPd3FfZxRBO9w2zKVashtRDL0yrREpNm2rfTe4y9AwCzneekrV-XQwIC5MUEP90L-XDNKAX0RsvrLHqsTEcgPyD2yCxPdUP=v1-rw-lo-w209-h68 1x', '_1.5x': 'https://lh3.googleusercontent.com/tiWbBON5MdLzFlKK6TYG1oPd3FfZxRBO9w2zKVashtRDL0yrREpNm2rfTe4y9AwCzneekrV-XQwIC5MUEP90L-XDNKAX0RsvrLHqsTEcgPyD2yCxPdUP=v1-rw-lo-w313-h102 1.5x', '_2x': 'https://lh3.googleusercontent.com/tiWbBON5MdLzFlKK6TYG1oPd3FfZxRBO9w2zKVashtRDL0yrREpNm2rfTe4y9AwCzneekrV-XQwIC5MUEP90L-XDNKAX0RsvrLHqsTEcgPyD2yCxPdUP=v1-rw-lo-w418-h136 2x' }" src="https://lh3.googleusercontent.com/tiWbBON5MdLzFlKK6TYG1oPd3FfZxRBO9w2zKVashtRDL0yrREpNm2rfTe4y9AwCzneekrV-XQwIC5MUEP90L-XDNKAX0RsvrLHqsTEcgPyD2yCxPdUP=v3-s20-fblur=1,20" alt="" /> <img class="lb-theme--dark ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/KL9Z69XTf1GL5Zi2M_BO6UVoNtipBBe9bRFwrFlylAgzD_1UPKYRZaO2mpk7LKppjOCv7sXBFh44VEI3K9tnhQswK4bEwLGyd-90YEdJgVTmlB0K0g=v1-rw-lo-w209-h68 1x', '_1.5x': 'https://lh3.googleusercontent.com/KL9Z69XTf1GL5Zi2M_BO6UVoNtipBBe9bRFwrFlylAgzD_1UPKYRZaO2mpk7LKppjOCv7sXBFh44VEI3K9tnhQswK4bEwLGyd-90YEdJgVTmlB0K0g=v1-rw-lo-w313-h102 1.5x', '_2x': 'https://lh3.googleusercontent.com/KL9Z69XTf1GL5Zi2M_BO6UVoNtipBBe9bRFwrFlylAgzD_1UPKYRZaO2mpk7LKppjOCv7sXBFh44VEI3K9tnhQswK4bEwLGyd-90YEdJgVTmlB0K0g=v1-rw-lo-w418-h136 2x' }" src="https://lh3.googleusercontent.com/KL9Z69XTf1GL5Zi2M_BO6UVoNtipBBe9bRFwrFlylAgzD_1UPKYRZaO2mpk7LKppjOCv7sXBFh44VEI3K9tnhQswK4bEwLGyd-90YEdJgVTmlB0K0g=v3-s20-fblur=1,20" alt="" /> </a> <div class="ytc-image-item__text-container"> <div class="ytc-font-body ytc-image-item__description"> <div class="ytc-md"> <p> <a href="https://kstatic.googleusercontent.com/files/5dc49b63d232bed635dad36bdbead5be936b91666b4d24f26e1bfce02bdf3ef5fa4fa7516b0af2d73fc962abaefaa39c8c17d97e1f445a292788f45291e31af9" target="_blank" rel="noopener noreferrer" >Download</a > </p> </div> </div> </div> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <div class="ytc-image-item"> <a class="ytc-image-item__imagelink" style="width: 253px" href="https://kstatic.googleusercontent.com/files/a006bbb10e0dfd38a1c1ff77640feadbbb067f8c642b6a32b651622268aced0b85d0362d56db4eb594e8c1cb2d55057ccbe68e459176b4b51b0e5b4d7d141463" rel="noopener noreferrer" target="_blank" > <img class="lb-theme--light ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/zI1ko-DLJ3JG4ZLI4LBuyWNozZaaqu9TaG9oEhtZmvcr0ec3L6hjL0FIz-_hZlaAJ9XcxaIwYroKEBJuof6kOFVPFAU5eJThvS8Ag16pUywUBC0MNhVV=v1-rw-lo-w253-h68 1x', '_1.5x': 'https://lh3.googleusercontent.com/zI1ko-DLJ3JG4ZLI4LBuyWNozZaaqu9TaG9oEhtZmvcr0ec3L6hjL0FIz-_hZlaAJ9XcxaIwYroKEBJuof6kOFVPFAU5eJThvS8Ag16pUywUBC0MNhVV=v1-rw-lo-w379-h102 1.5x', '_2x': 'https://lh3.googleusercontent.com/zI1ko-DLJ3JG4ZLI4LBuyWNozZaaqu9TaG9oEhtZmvcr0ec3L6hjL0FIz-_hZlaAJ9XcxaIwYroKEBJuof6kOFVPFAU5eJThvS8Ag16pUywUBC0MNhVV=v1-rw-lo-w506-h136 2x' }" src="https://lh3.googleusercontent.com/zI1ko-DLJ3JG4ZLI4LBuyWNozZaaqu9TaG9oEhtZmvcr0ec3L6hjL0FIz-_hZlaAJ9XcxaIwYroKEBJuof6kOFVPFAU5eJThvS8Ag16pUywUBC0MNhVV=v3-s20-fblur=1,20" alt="" /> <img class="lb-theme--dark ytc-image-item__img lb-margin-bottom-xs" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/AR3Wzixdqmq-9QSwEGKN04coj7XXXIkBIpU8M7Qhs63_KUS3TbYFwEzn65m6SfHpL955hTgA3-jJKZyYJZzatuZeyV9478ay_1H_rTxlPzVhbYJtZhs=v1-rw-lo-w253-h68 1x', '_1.5x': 'https://lh3.googleusercontent.com/AR3Wzixdqmq-9QSwEGKN04coj7XXXIkBIpU8M7Qhs63_KUS3TbYFwEzn65m6SfHpL955hTgA3-jJKZyYJZzatuZeyV9478ay_1H_rTxlPzVhbYJtZhs=v1-rw-lo-w379-h102 1.5x', '_2x': 'https://lh3.googleusercontent.com/AR3Wzixdqmq-9QSwEGKN04coj7XXXIkBIpU8M7Qhs63_KUS3TbYFwEzn65m6SfHpL955hTgA3-jJKZyYJZzatuZeyV9478ay_1H_rTxlPzVhbYJtZhs=v1-rw-lo-w506-h136 2x' }" src="https://lh3.googleusercontent.com/AR3Wzixdqmq-9QSwEGKN04coj7XXXIkBIpU8M7Qhs63_KUS3TbYFwEzn65m6SfHpL955hTgA3-jJKZyYJZzatuZeyV9478ay_1H_rTxlPzVhbYJtZhs=v3-s20-fblur=1,20" alt="" /> </a> <div class="ytc-image-item__text-container"> <div class="ytc-font-body ytc-image-item__description"> <div class="ytc-md"> <p> <a href="https://kstatic.googleusercontent.com/files/a006bbb10e0dfd38a1c1ff77640feadbbb067f8c642b6a32b651622268aced0b85d0362d56db4eb594e8c1cb2d55057ccbe68e459176b4b51b0e5b4d7d141463" target="_blank" rel="noopener noreferrer" >Download</a > </p> </div> </div> </div> </div> </div> </div> </section> <section id="frequently-asked-questions" class="lb-padding-top-xxl ytc-tabular-lockup ytc-tabular-lockup--expansion-panel ytc-module" > <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-centered-type--responsive-xs ytc-expansion-lockup__heading" > Frequently asked questions </h2> <div class="lb-expansion-panel__container"> <div id="faq-get-podcasts-on-youtube-music" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-lockup-5339516823011328', 'computeBeforeOpen': false, 'open': true, 'name': 'accordion', 'moduleName': 'Frequently%20asked%20questions', 'tabName': 'How%20do%20I%20get%20my%20podcast%20on%20YouTube%20and%20YouTube%20Music%3F' }" > <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2" > <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-lockup-5339516823011328-content-0" id="t-lockup-5339516823011328-header-0" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-lockup-5339516823011328', 'index': 0}}" > <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead ytc-list-number ytc-font-subhead" > 01 </span> How do I get my podcast on YouTube and YouTube Music? </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-lockup-5339516823011328-content-0" role="region" aria-labelledby="t-lockup-5339516823011328-header-0" > <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only" > <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Within YouTube Studio, click Create > New podcast. </p> <p> Enter in the details for your show. Make sure to include the following: </p> <ul> <li>Podcast title</li> <li>Podcast description</li> <li>Visibility (Public or Private)</li> <li>Square podcast thumbnail</li> </ul> <p>Select Create to save</p> <p> <a href="https://support.google.com/youtube?p=podcast_discovery_tips" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer" >Get Creator Tips for podcast discovery</a > </p> </div> </div> </div> </div> </div> </div> <div id="faq-already-have-playlist" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-lockup-5339516823011328', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Frequently%20asked%20questions', 'tabName': 'I%20already%20have%20a%20playlist%20for%20my%20podcast.%20Do%20I%20need%20to%20do%20anything%20differently%3F' }" > <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2" > <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-lockup-5339516823011328-content-1" id="t-lockup-5339516823011328-header-1" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-lockup-5339516823011328', 'index': 1}}" > <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead ytc-list-number ytc-font-subhead" > 02 </span> I already have a playlist for my podcast. Do I need to do anything differently? </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-lockup-5339516823011328-content-1" role="region" aria-labelledby="t-lockup-5339516823011328-header-1" > <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only" > <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> You'll need to set your playlist as a podcast in YouTube Studio. </p> <ul> <li> Within YouTube Studio, go to the Content tab and select Playlists. </li> <li> Hover over the playlist you want to designate as a podcast. </li> <li>Click on the Menu and select ‘Set as podcast.’</li> <li> Review your podcast’s details and add a square thumbnail image. Podcast details include title, description, and who can view your podcast on YouTube. </li> <li>Click Yes to confirm your changes.</li> </ul> </div> </div> </div> </div> </div> </div> <div id="faq-benefits-of-creating-podcasts" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-lockup-5339516823011328', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Frequently%20asked%20questions', 'tabName': 'What%20are%20the%20benefits%20of%20creating%20a%20podcast%20in%20YouTube%20Studio%3F' }" > <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2" > <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-lockup-5339516823011328-content-2" id="t-lockup-5339516823011328-header-2" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-lockup-5339516823011328', 'index': 2}}" > <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead ytc-list-number ytc-font-subhead" > 03 </span> What are the benefits of creating a podcast in YouTube Studio? </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-lockup-5339516823011328-content-2" role="region" aria-labelledby="t-lockup-5339516823011328-header-2" > <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only" > <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Podcasts on YouTube are eligible for current and upcoming podcast features, including: </p> <ul> <li>Inclusion in the YouTube Music app.</li> <li> Your podcast videos will be more likely to be discovered or recommended to people who are interested in podcast content. </li> <li> Your podcast will have a special “Podcast” badge on the Watch and Playlist page. </li> <li> We’ll show a link to your podcast from the Watch page, so that people can more easily find other episodes. </li> <li> Your podcast may be eligible to be featured on <a href="https://www.youtube.com/podcasts" target="_blank" rel="noopener noreferrer" >youtube.com/podcasts</a > for easy discovery. </li> <li> Your podcast may be eligible for an <a href="https://support.google.com/youtube/answer/9210330" target="_blank" rel="noopener noreferrer" >Official Search Card</a >. </li> </ul> </div> </div> </div> </div> </div> </div> <div id="faq-check-performance-of-podcasts" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-lockup-5339516823011328', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Frequently%20asked%20questions', 'tabName': 'How%20do%20I%20check%20the%20performance%20of%20my%20podcast%3F' }" > <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2" > <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-lockup-5339516823011328-content-3" id="t-lockup-5339516823011328-header-3" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-lockup-5339516823011328', 'index': 3}}" > <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead ytc-list-number ytc-font-subhead" > 04 </span> How do I check the performance of my podcast? </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-lockup-5339516823011328-content-3" role="region" aria-labelledby="t-lockup-5339516823011328-header-3" > <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only" > <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Now, you can monitor your podcast’s performance with new dedicated podcast analytics <link TO HELP CENTER ARTICLE /> available in YouTube Studio. With podcast analytics, you will be able to see the following metrics: </p> <ul> <li>Views</li> <li>Watchtime</li> <li>Average view duration</li> <li>Key moments for audience retention</li> <li>Traffic sources</li> <li>Top content</li> </ul> </div> </div> </div> </div> </div> </div> <div id="faq-upload-podcasts-by-rss-feed" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-lockup-5339516823011328', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Frequently%20asked%20questions', 'tabName': 'Can%20I%20upload%20my%20podcast%20using%20an%20RSS%20feed%3F' }" > <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2" > <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-lockup-5339516823011328-content-4" id="t-lockup-5339516823011328-header-4" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-lockup-5339516823011328', 'index': 4}}" > <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead ytc-list-number ytc-font-subhead" > 05 </span> Can I upload my podcast using an RSS feed? </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-lockup-5339516823011328-content-4" role="region" aria-labelledby="t-lockup-5339516823011328-header-4" > <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only" > <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <ul> <li> Yes! To get started, within YouTube Studio select <strong>Create > New podcast</strong> </li> <li> A dialog will pop up allowing you to either create a podcast, set an existing playlist as a podcast, or submit your RSS feed. Select <strong>Submit RSS feed</strong> and you’ll be guided through the upload process. </li> <li> For more information, see our <a href="https://support.google.com/youtube/answer/13973017" target="_blank" rel="noopener noreferrer" >Help Center</a > </li> </ul> </div> </div> </div> </div> </div> </div> <div id="faq-see-more-faq" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-lockup-5339516823011328', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Frequently%20asked%20questions', 'tabName': 'See%20more%20FAQ' }" > <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2" > <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-lockup-5339516823011328-content-5" id="t-lockup-5339516823011328-header-5" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-lockup-5339516823011328', 'index': 5}}" > <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead ytc-list-number ytc-font-subhead" > 06 </span> See more FAQ </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-lockup-5339516823011328-content-5" role="region" aria-labelledby="t-lockup-5339516823011328-header-5" > <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only" > <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Visit our <a href="https://support.google.com/youtube/topic/12751231" target="_blank" rel="noopener noreferrer" >help center</a > to find more answers to frequently asked questions about creating podcasts on YouTube. </p> </div> </div> </div> </div> </div> </div> </div> </section> </main> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBCustomFooter" lb-options="{ 'bareUrl': '/creators/podcasts/', 'locales': 'ja_ALL,es_us,en_au,en_ca,en_hk,en_in,en_ke,en_ng,en_us,en_uk,en_tw,en_za,ko_ALL,hi_ALL,zh-TW_hk,zh-TW_ALL,id_ALL,vi_ALL,th_ALL,pt-BR_ALL,es_ALL,fr_ca,fr_ALL,de_ALL,ru_ALL,ar_ALL,cs_ALL,nl_ALL,hu_ALL,it_ALL,pl_ALL,pt-PT_ALL,ro_ALL,es_es,sv_ALL,tr_ALL,uk_ALL,en_vn,en_th,en_id,en_ph,en_br' }" ></footer> <script src="https://ajax.googleapis.com/ajax/libs/hammerjs/2.0.8/hammer.min.js" nonce="8BXpRArEONY16a9sGhSSFA"></script> <!-- HATS survey --> <script src="https://www.gstatic.com/feedback/js/help/prod/service/lazy.min.js" nonce="8BXpRArEONY16a9sGhSSFA"></script> <script src="/creators/static/compiled/index.min.js" nonce="8BXpRArEONY16a9sGhSSFA"></script> </body> </html>