Creative – DDMA

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itemtype="https://schema.org/ListItem"><a itemscope itemtype="http://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl" href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="http://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl/marketing/" href="https://ddma.nl/marketing/"><span itemprop="name">Marketing</span></a><meta itemprop="position" content="2"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Creative</span><meta itemprop="position" content="3"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Creative</h1> <p class="lead">Er bestaat een grote afstand tussen de belofte van data-driven creativity en de dagelijkse realiteit. De belangrijkste oorzaak is dat bijna niemand weet hoe je dat nou eigenlijk doet, zo'n data-driven creatieve campagne maken. Daarom voert onze DDMA Commissie Creative onder het motto ‘Data, maak er iets moois van’ een campagne om deze afstand tussen data en creativiteit te overbruggen.</p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2021/08/Algemene-header-categorie-creative.jpg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid banner--dark-gray mb-lg-7 mb-md-7 mb-5 remove-container-padding"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="regels-voor-1">Missie</h2> <p>Data, maak er iets moois van’. Dat vinden we bij de DDMA Commissie Creative een prachtige opdracht. We zien echter een grote afstand tussen de belofte van data-driven creativity en de dagelijkse realiteit. De belangrijkste oorzaak lijkt dat bijna niemand weet hoe je dat nou eigenlijk doet, zo’n data-driven creatieve campagne maken.</p> <p>We willen daar verandering in brengen. We besteden aandacht aan wat je als moderne marketeer of creatief moet weten, moet kunnen en vooral hoe je dat dan allemaal organiseert. De drie-eenheid van data, technologie en creativiteit staat daarbij altijd centraal. Kortom, “Data, maak er iets moois van”, dat is DDMA. Hoe je dan briljant werk maakt, dat is het domein van de Commissie Creative.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"></div> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2021/08/AdobeStock_298994473-scaled.jpeg)" class="column"></div></div> </div></div></div> <div class="container-fluid yard-blocks-grid banner--gray mb-lg-7 mb-md-7 mb-5"><div class="container"><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-big">In-company Workshop Generative AI</h2> <p>Creatie is met de opkomst van Generative AI en applicaties als ChatGPT en Dall-E helemaal op z’n kop gezet. Zeker binnen het marketing- en communicatievak worden iedere dag nieuwe tools gelanceerd die je creatiever, efficiënter, succesvoller en innovatiever beloven te maken. Als je in al dit geweld het overzicht een beetje kwijt bent geraakt en je team te druk is om alles zelf te proberen, dan is de In-company Workshop Generative AI iets voor jou. Dit is dé kans om de (on)mogelijkheden van deze technologie te ontdekken, helemaal afgestemd op de behoeften van jouw organisatie.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/in-company-workshop-generative-ai-voor-marketeers/">Lees meer</a></div> </div> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2023/06/12-inzichten-over-de-invloed-van-ChatGPT-en-andere-AI-tools-op-het-search-landschap.jpg)" class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid mb-lg-7 mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="artikelen">Artikelen</h2> <div class="yard-blocks-list-posts yard-blocks-list-posts--five-articles | container px-0"> <div class="row"> <div class="column col col-12 col-sm-6 col-lg-4 mb-2 mb-md-3"> <div class="card card--default card--full-mobile mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/09/Creative-Automation-het-antwoord-op-de-groeiende-vraag-naar-content-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-09-26" class="date date-- card-date"> 26 september 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/creative-automation-het-antwoord-op-de-groeiende-vraag-naar-content/">Creative Automation; hét antwoord op de groeiende vraag naar content</a> </h3> </div> </div> </div> <div class="column col col-12 col-sm-6 col-lg-4 mb-2 mb-md-3"> <div class="card card--default card--full-mobile mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2022/03/Nieuwe-commissieleden-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <time datetime="2024-08-28" class="date date-- card-date"> 28 augustus 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/nieuw-bloed-in-de-ddma-commissies-post-creative-en-search/">Nieuw bloed in de DDMA Commissies Post, Creative en Search</a> </h3> </div> </div> </div> <div class="column col col-12 col-lg-4 | d-flex flex-column justify-content-between"> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div 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overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/02/De-grootste-trends-in-data-driven-marketing-voor-2024-volgens-de-commissies-van-DDMA-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="22-02-2024" class="date date-- card-date"> 22 februari 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/de-grootste-trends-in-data-driven-marketing-voor-2024-volgens-de-commissies-van-ddma/">De grootste trends in data-driven marketing voor 2024 (volgens de commissies van DDMA)</a> </h3> </div> </div> </div> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2023/11/Vacature-lid-Commissie-Creative-op-vrijwilligersbasis-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="29-11-2023" class="date date-- card-date"> 29 november 2023 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/vacature-lid-commissie-creative-op-vrijwilligersbasis/">Vacature: lid Commissie Creative (op vrijwilligersbasis)</a> </h3> </div> </div> </div> </div> </div> </div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/?_themes=creative">Naar de kennisbank</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p> </p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="ddma-commissie-creative">DDMA Commissie Creative</h2> </div></div> </div></div></div> <div class="container yard-blocks-grid mb-lg-7 mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"><div class="yard-blocks-list-posts yard-blocks-list-posts--persons | container px-0"> <div class="row"> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2021/09/Maarten-Mantje.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Maarten Mantje </h3> <div class="card-label mb-3"> Founder | The Only Constant (commissievoorzitter) </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/maarten-mantje-385612/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2021/09/Benjamin-Messelink.jpg) 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