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href="//support.google.com/analytics/answer/10089681" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Overview" track-name="overview" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Overview" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Overview </span> </a> </li> <li class="devsite-nav-item"> <a href="/analytics/devguides/collection/ga4" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Developer Documentation" track-name="developer documentation" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Developer Documentation" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Developer Documentation </span> </a> </li> <li class="devsite-nav-item"> <a href="//analytics.google.com/analytics/web/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Analytics" track-name="analytics" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Analytics" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Analytics </span> </a> </li> <li class="devsite-nav-item"> <a href="//marketingplatform.google.com/about/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Marketing Platform" track-name="marketing platform" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Marketing Platform" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Marketing Platform </span> </a> </li> <li class="devsite-nav-item"> <a href="//blog.google/products/marketingplatform/analytics/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Blog" track-name="blog" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Blog" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Blog </span> </a> </li> <li class="devsite-nav-item"> <a href="//support.google.com/analytics/answer/14906673" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Discord" track-name="discord" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Discord" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Discord </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <div class="devsite-sidebar"> <div class="devsite-sidebar-content"> <devsite-toc class="devsite-nav" role="navigation" aria-label="On this page" depth="2" scrollbars disabled></devsite-toc> <devsite-recommendations-sidebar class="nocontent devsite-nav"> </devsite-recommendations-sidebar> </div> </div> <devsite-content> <article class="devsite-article"><style> /* Styles inlined from /analytics/css/landing.css */ /* Enlarges the top header */ h1 { font-size: 44px; line-height: 52px; } /* Hides the search bar at the top of the page */ .devsite-search-form { display: none; } /* Adds padding to the top and bottom of select rows */ .padding-top-bottom { padding-top: 40px !important; padding-bottom: 40px !important; } /* Adds padding to the top of select rows */ .padding-top { padding-top: 40px !important; } /* Adjusts the size of the images in the "Join the community" row */ .ga-landing-card-row figure { background: none; height: 48px; align-items: center; display: flex; margin: 16px 0 0 16px; } /* Removes the background from the images in the "Join the community" row */ .devsite-landing-row-item-image:not([background]) { background: none; } /* Hides the "Google Developers" footer */ .devsite-footer-utility { display: none; } /* Styles the space between the YouTube videos and the channel link */ .devsite-landing-row-inner div > a { padding-top: 0 !important; padding-bottom: 0 !important; } /* Styles the search field */ .search-input { position: relative; } .search-input input { background-color: #fff; display: block; width: 50%; box-sizing: border-box; padding-left: 40px; border: 1px solid white; padding: 8px 8px 8px 40px; border-radius: 8px; } .search-input img { position: absolute; top: 6px; /* left: 6px; */ } .search-form { text-align: center; } /* Styles the feedback section */ .feedback-section { padding-bottom: 30px; } /* Resizes the "Was this help?" feedback text */ devsite-thumb-rating .devsite-thumb-label { font-size: 18px; padding-bottom: 4px; } /* Resizes the feedback button text */ .send-feedback-btn { font-size: 16px; } /* Resizes the feedback thumb buttons */ devsite-thumb-rating .devsite-thumb-icon { flex: none; height: 26px; width: 26px; } /* Resizes the images in the "Continue learning" section */ .cl-images { width: 60px; } </style> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/analytics" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Analytics" > Google Analytics </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Google Analytics" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="//www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" project-support-url="https://developers.google.com/analytics/help" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix "> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-50 devsite-landing-row-marquee padding-top-bottom" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <picture> <img alt="" src="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-1.1@300x.svg" srcset="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-1.1@300x.svg" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" fetchpriority="high"> </picture> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <h1 id="start-learning-aboutgoogle-analytics" data-text="Start learning aboutGoogle Analytics" tabindex="-1">Start learning about<br>Google Analytics</h1> <p class="ga-hero-description">Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.</p> <a href="#choose-your-path"><button class="button button-primary">Choose your path</button></a> <p><em><strong>New to Google Analytics?</strong> Check out our <a href="#skillshop">free courses</a> to get started.</em></p> <p><em><strong>Looking for developer documentation?</strong> See <a href="/analytics/devguides/collection/ga4">Google Analytics for developers</a>.</em></p> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up padding-top-bottom" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="choose-your-path" data-text="Choose your path" tabindex="0"> Choose your path </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="https://developers.google.com/analytics/learn/beginners"> <picture> <img alt="" src="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-4.1@300x.svg" srcset="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-4.1@300x.svg" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="analytics-for-beginners-and-small-businesses" data-text="Analytics for beginners and small businesses" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/analytics/learn/beginners"> Analytics for beginners and small businesses </a> </h3> <div class="devsite-landing-row-item-description-content"> For anyone who's new to Google Analytics or simply needs to understand its fundamentals. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/analytics/learn/beginners" class="button button-primary " >Get started</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="https://developers.google.com/analytics/learn/marketers"> <picture> <img alt="" src="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-3.1@300x.svg" srcset="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-3.1@300x.svg" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="analytics-for-marketing-specialists-and-digital-analysts" data-text="Analytics for marketing specialists and digital analysts" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/analytics/learn/marketers"> Analytics for marketing specialists and digital analysts </a> </h3> <div class="devsite-landing-row-item-description-content"> For marketers or data analysts looking to explore Google Analytics, including advanced features and capabilities. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/analytics/learn/marketers" class="button button-primary " >Get started</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="https://developers.google.com/analytics/devguides/collection/ga4"> <picture> <img alt="" src="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-5.1@300x.svg" srcset="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-5.1@300x.svg" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="analytics-for-developers" data-text="Analytics for developers" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/analytics/devguides/collection/ga4"> Analytics for developers </a> </h3> <div class="devsite-landing-row-item-description-content"> For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/analytics/devguides/collection/ga4" class="button button-primary " target="_blank" >Get started</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-50 devsite-landing-row-marquee padding-top-bottom" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <devsite-video autohide="1" showinfo="0" video-id="A6-xw1bEEzQ" ></devsite-video> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <h1 id="skillshop" data-text="Take the Analytics Academy course on Skillshop" tabindex="-1">Take the Analytics Academy course on Skillshop</h1> <p class="ga-hero-description">Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.</p> <a href="//goo.gle/ga-courses" target="_blank"><button class="button button-primary">Get started</button></a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards padding-top" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="watch-google-analytics-videos" data-text="Watch Google Analytics videos" tabindex="0"> Watch Google Analytics videos </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <devsite-video autohide="1" showinfo="0" video-id="UuE37-MM1ws" ></devsite-video> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="get-started-with-google-analytics" data-text="Get started with Google Analytics" class="hide-from-toc no-link" tabindex="0"> <a href="//www.youtube.com/watch?v=UuE37-MM1ws" class="gc-analytics-event" target="_black" > Get started with Google Analytics </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Learn how to set up Google Analytics on a website for the first time using Google Tag Manager.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <devsite-video autohide="1" showinfo="0" video-id="maoedHuHJxQ" ></devsite-video> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="turn-insights-into-roi-with-google-analytics" data-text="Turn insights into ROI with Google Analytics" class="hide-from-toc no-link" tabindex="0"> <a href="//www.youtube.com/watch?v=maoedHuHJxQ" class="gc-analytics-event" target="_black" > Turn insights into ROI with Google Analytics </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Learn how Google Analytics helps you uncover relevant customer insights, that you can quickly activate in Google’s media platforms to drive performance.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <devsite-video autohide="1" showinfo="0" video-id="SHh9VfvXVdw" ></devsite-video> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="best-practices-for-account-structure" data-text="Best practices for account structure" class="hide-from-toc no-link" tabindex="0"> <a href="//www.youtube.com/watch?v=SHh9VfvXVdw" class="gc-analytics-event" target="_black" > Best practices for account structure </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Learn the best practice methods for setting up your Google Analytics account structure, including the use of Subproperties and Roll-up properties.</p> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up test1234" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <a href="//www.youtube.com/googleanalytics" target="_blank" class="gc-analytics-event"><strong>Watch more on the Google Analytics YouTube channel →</strong></a> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards ga-landing-card-row padding-top-bottom" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="continue-learning" data-text="Continue learning" tabindex="0"> Continue learning </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//support.google.com/analytics/answer/9164320" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/logo-whats-new-1.svg" srcset="https://developers.google.com/static/analytics/images/logo-whats-new-1.svg" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="whats-new" data-text="What's New" class="hide-from-toc no-link" tabindex="0"> <a href="//support.google.com/analytics/answer/9164320" class="gc-analytics-event cl-images" target="_blank" > What's New </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Learn about new features and functionality in the release notes for Google Analytics.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//support.google.com/analytics/answer/14906673" class="gc-analytics-event" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/logo-discord.svg" srcset="https://developers.google.com/static/analytics/images/logo-discord.svg" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="discord" data-text="Discord" class="hide-from-toc no-link" tabindex="0"> <a href="//support.google.com/analytics/answer/14906673" class="gc-analytics-event" target="_blank" > Discord </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Ask Google Analytics questions to a community of practitioners to help accomplish your data collection and analysis goals.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//enterprisemarketingportal.google/auth/find-a-partner?certificationsFilters=Analytics" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/logo-partner-portal-1.png" srcset="https://developers.google.com/static/analytics/images/logo-partner-portal-1_36.png 36w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_48.png 48w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_72.png 72w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_96.png 96w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_480.png 480w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_720.png 720w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_856.png 856w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_960.png 960w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_1440.png 1440w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_1920.png 1920w,https://developers.google.com/static/analytics/images/logo-partner-portal-1_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="ask-an-expert" data-text="Ask an expert" class="hide-from-toc no-link" tabindex="0"> <a href="//enterprisemarketingportal.google/auth/find-a-partner?certificationsFilters=Analytics" class="gc-analytics-event cl-images" target="_blank" > Ask an expert </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Find Certified Companies and Sales Partners who can support you every step of the way.</p> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards ga-landing-card-row padding-top-bottom" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="learn-about-google-analytics-360" data-text="Learn about Google Analytics 360" tabindex="0"> Learn about Google Analytics 360 </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//g.co/learnwithgmp" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/logo-learn-with-gmp.png" srcset="https://developers.google.com/static/analytics/images/logo-learn-with-gmp_36.png 36w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_48.png 48w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_72.png 72w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_96.png 96w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_480.png 480w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_720.png 720w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_856.png 856w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_960.png 960w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_1440.png 1440w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_1920.png 1920w,https://developers.google.com/static/analytics/images/logo-learn-with-gmp_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="learn-with-gmp" data-text="Learn with GMP" class="hide-from-toc no-link" tabindex="0"> <a href="//g.co/learnwithgmp" class="gc-analytics-event cl-images" target="_blank" > Learn with GMP </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Learn more about Google Analytics 360 by attending a live course with subject matter experts offered in US, Canada, and Latin America time zones.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//marketingplatformacademy.withgoogle.com/google-analytics-360" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/logo-gmp-academy-1.png" srcset="https://developers.google.com/static/analytics/images/logo-gmp-academy-1_36.png 36w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_48.png 48w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_72.png 72w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_96.png 96w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_480.png 480w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_720.png 720w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_856.png 856w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_960.png 960w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_1440.png 1440w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_1920.png 1920w,https://developers.google.com/static/analytics/images/logo-gmp-academy-1_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="gmp-academy" data-text="GMP Academy" class="hide-from-toc no-link" tabindex="0"> <a href="//marketingplatformacademy.withgoogle.com/google-analytics-360" class="gc-analytics-event cl-images" target="_blank" > GMP Academy </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Learn more about Google Analytics 360 by attending a live course with subject matter experts in Europe, Middle East, and Africa time zones.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//enterprisemarketingportal.google/auth/learning/ga4-readiness-activation" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/logo-gmp-partners.png" srcset="https://developers.google.com/static/analytics/images/logo-gmp-partners_36.png 36w,https://developers.google.com/static/analytics/images/logo-gmp-partners_48.png 48w,https://developers.google.com/static/analytics/images/logo-gmp-partners_72.png 72w,https://developers.google.com/static/analytics/images/logo-gmp-partners_96.png 96w,https://developers.google.com/static/analytics/images/logo-gmp-partners_480.png 480w,https://developers.google.com/static/analytics/images/logo-gmp-partners_720.png 720w,https://developers.google.com/static/analytics/images/logo-gmp-partners_856.png 856w,https://developers.google.com/static/analytics/images/logo-gmp-partners_960.png 960w,https://developers.google.com/static/analytics/images/logo-gmp-partners_1440.png 1440w,https://developers.google.com/static/analytics/images/logo-gmp-partners_1920.png 1920w,https://developers.google.com/static/analytics/images/logo-gmp-partners_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="enterprise-marketing-portal" data-text="Enterprise Marketing Portal" class="hide-from-toc no-link" tabindex="0"> <a href="//enterprisemarketingportal.google/auth/learning/ga4-readiness-activation" class="gc-analytics-event cl-images" target="_blank" > Enterprise Marketing Portal </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Are you a certified GMP Partner? Visit the EMP for exclusive partner-only resources to deepen your Google Analytics knowledge.</p> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards ga-landing-card-row padding-top-bottom" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="developer-resources" data-text="Developer resources" tabindex="0"> Developer resources </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="https://developers.google.com/analytics/devguides/collection/ga4" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/guides-64.png" srcset="https://developers.google.com/static/analytics/images/guides-64_36.png 36w,https://developers.google.com/static/analytics/images/guides-64_48.png 48w,https://developers.google.com/static/analytics/images/guides-64_72.png 72w,https://developers.google.com/static/analytics/images/guides-64_96.png 96w,https://developers.google.com/static/analytics/images/guides-64_480.png 480w,https://developers.google.com/static/analytics/images/guides-64_720.png 720w,https://developers.google.com/static/analytics/images/guides-64_856.png 856w,https://developers.google.com/static/analytics/images/guides-64_960.png 960w,https://developers.google.com/static/analytics/images/guides-64_1440.png 1440w,https://developers.google.com/static/analytics/images/guides-64_1920.png 1920w,https://developers.google.com/static/analytics/images/guides-64_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="developer-documentation" data-text="Developer documentation" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/analytics/devguides/collection/ga4" class="gc-analytics-event cl-images" target="_blank" > Developer documentation </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Learn how to use Google Analytics APIs and developer products to automate your measurement and reporting solutions.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//github.com/googleanalytics/" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/site-assets/logo-github.svg" srcset="https://developers.google.com/static/site-assets/logo-github.svg" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="sample-code" data-text="Sample code" class="hide-from-toc no-link" tabindex="0"> <a href="//github.com/googleanalytics/" class="gc-analytics-event cl-images" target="_blank" > Sample code </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Get started with Google Analytics for developers using our client libraries and code samples on GitHub.</p> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//ga-dev-tools.google/ga4/" class="gc-analytics-event cl-images" target="_blank" > <picture> <img alt="" src="https://developers.google.com/static/analytics/images/gaDevGear.png" srcset="https://developers.google.com/static/analytics/images/gaDevGear_36.png 36w,https://developers.google.com/static/analytics/images/gaDevGear_48.png 48w,https://developers.google.com/static/analytics/images/gaDevGear_72.png 72w,https://developers.google.com/static/analytics/images/gaDevGear_96.png 96w,https://developers.google.com/static/analytics/images/gaDevGear_480.png 480w,https://developers.google.com/static/analytics/images/gaDevGear_720.png 720w,https://developers.google.com/static/analytics/images/gaDevGear_856.png 856w,https://developers.google.com/static/analytics/images/gaDevGear_960.png 960w,https://developers.google.com/static/analytics/images/gaDevGear_1440.png 1440w,https://developers.google.com/static/analytics/images/gaDevGear_1920.png 1920w,https://developers.google.com/static/analytics/images/gaDevGear_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="demos-and-tools" data-text="Demos and Tools" class="hide-from-toc no-link" tabindex="0"> <a href="//ga-dev-tools.google/ga4/" class="gc-analytics-event cl-images" target="_blank" > Demos and Tools </a> </h3> <div class="devsite-landing-row-item-description-content"> <p>Discover what's possible with the Google Analytics platform using our demos and tools for developers.</p> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cta maps-landing-row-pad-top-med maps-landing-docs-search" background="google-blue" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <div style="padding-top: 20px; padding-bottom: 20px"> <h3 id="didnt-find-what-you-were-looking-for" data-text="Didn't find what you were looking for?" tabindex="-1">Didn't find what you were looking for?</h3> <p>Search the Google Analytics documentation to find what you're looking for.</p> <form style="text-align: center; position: relative;" class="devsite-landing-row-cta" action="//www.google.com/search" method="get" target="_blank"> <img src="/static/analytics/images/logo-search.png" width="25" style="position: absolute; top: 6px; margin-left: 6px;"> <input type="hidden" name="sitesearch" value="google.com/analytics" /> <input style="border: 1px solid white; width: 600px; padding: 8px 8px 8px 40px; border-radius: 8px;" type="text" name="q" placeholder="Search the documentation"/> </form> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <div class="feedback-section"> <devsite-thumb-rating position="footer"> <div class="devsite-thumb-rating" role="form" aria-labelledby="devsite-thumb-label-footer" tabindex="0"> <div class="devsite-thumb-label" id="devsite-thumb-label-footer">Was this helpful?</div> <div class="devsite-thumbs"> <button class="devsite-thumb devsite-thumb-up" data-title="Helpful" aria-label="Helpful"> <svg class="devsite-thumb-icon" viewBox="0 0 24 24" aria-hidden="true"> <path d="M21,7h-6.31l0.95-4.57l0.03-0.32c0-0.41-0.17-0.79-0.44-1.06L14.17,0c0,0-7.09,6.85-7.17,7H2v13h16 c0.83,0,1.54-0.5,1.84-1.22l3.02-7.05C22.95,11.5,23,11.26,23,11V9C23,7.9,22.1,7,21,7z M7,18H4V9h3V18z M21,11l-3,7H9V8l4.34-4.34 L12,9h9V11z"></path> </svg> </button> <button class="devsite-thumb devsite-thumb-down" data-title="Not helpful" aria-label="Not helpful"> <svg class="devsite-thumb-icon" viewBox="0 0 24 24" aria-hidden="true"> <path d="M3,17h6.31l-0.95,4.57l-0.03,0.32c0,0.41,0.17,0.79,0.44,1.06L9.83,24c0,0,7.09-6.85,7.17-7h5V4H6 C5.17,4,4.46,4.5,4.16,5.22l-3.02,7.05C1.05,12.5,1,12.74,1,13v2C1,16.1,1.9,17,3,17z M17,6h3v9h-3V6z M3,13l3-7h9v10l-4.34,4.34 L12,15H3V13z"></path> </svg> </button> </div> </div> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Google Analytics 4 Properties" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20230502-r00-rc00.451838793615432663" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" project-icon="/static/analytics/images/logo_google_analytics_color_1x_web_64dp.png" project-support-url="/analytics/devguides/collection/ga4/support" feedback-type="thumb-rating"> <button class="send-feedback-btn button button-primary">Send feedback</button> </devsite-feedback> </div> </div> </div> </section> <devsite-hats-survey class="nocontent" hats-id="ztcHWp5qQ0qMonZgEeK0U4NXTjSy" listnr-id="69256"></devsite-hats-survey> </div> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-notification > </devsite-notification> <div class="devsite-content-data"> <template class="devsite-thumb-rating-feedback"> <devsite-feedback position="thumb-rating" project-name="Google Analytics" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="thumb-rating" class="nocontent" disable-product-feedback project-icon="//www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" project-support-url="https://developers.google.com/analytics/help" > <button> Need to tell us more? </button> </devsite-feedback> </template> <template class="devsite-content-data-template"> [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[],[]] </template> </div> </devsite-content> </main> <devsite-footer-promos class="devsite-footer"> <nav class="devsite-footer-promos nocontent" aria-label="Promotions"> <ul class="devsite-footer-promos-list"> <li class="devsite-footer-promo"> <a href="https://goo.gle/ga-newsletter" class="devsite-footer-promo-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Promo Link (index 1)" > <picture> <img class="devsite-footer-promo-icon" src="https://www.gstatic.com/images/branding/product/1x/email_64dp.png" loading="lazy" alt="Newsletter"> </picture> <span class="devsite-footer-promo-label"> Newsletter </span> </a> <div class="devsite-footer-promo-description">Sign up for Google Analytics developer newsletter</div> </li> <li class="devsite-footer-promo"> <a href="https://goo.gle/ga-discord" class="devsite-footer-promo-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Promo Link (index 2)" > <picture> <img class="devsite-footer-promo-icon" src="/static/analytics/images/logo-discord.svg" loading="lazy" alt="Discord"> </picture> <span class="devsite-footer-promo-label"> Discord </span> </a> <div class="devsite-footer-promo-description">Join Google Analytics Discord server</div> </li> <li class="devsite-footer-promo"> <a href="https://blog.google/products/marketingplatform/analytics" class="devsite-footer-promo-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Promo Link (index 3)" > <picture> <img class="devsite-footer-promo-icon" src="/static/analytics/images/logo-blog.svg" loading="lazy" alt="Blog"> </picture> <span class="devsite-footer-promo-label"> Blog </span> </a> <div class="devsite-footer-promo-description">Read the Google Analytics blog</div> </li> <li class="devsite-footer-promo"> <a href="https://github.com/googleanalytics/" class="devsite-footer-promo-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Promo Link (index 4)" > <picture> <img class="devsite-footer-promo-icon" src="/static/site-assets/logo-github.svg" loading="lazy" alt="GitHub"> </picture> <span class="devsite-footer-promo-label"> GitHub </span> </a> <div class="devsite-footer-promo-description">Try Google Analytics code samples</div> </li> <li class="devsite-footer-promo"> <a href="http://stackoverflow.com/questions/tagged/google-analytics" class="devsite-footer-promo-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Promo Link (index 5)" > <picture> <img class="devsite-footer-promo-icon" src="/static/site-assets/logo-stack-overflow.svg" loading="lazy" alt="Stack Overflow"> </picture> <span class="devsite-footer-promo-label"> Stack Overflow </span> </a> <div class="devsite-footer-promo-description">Ask questions using the google-analytics tag</div> </li> <li class="devsite-footer-promo"> <a href="https://www.youtube.com/user/googleanalytics" class="devsite-footer-promo-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Promo Link (index 6)" > <picture> <img class="devsite-footer-promo-icon" src="https://www.gstatic.com/images/icons/material/product/2x/youtube_64dp.png" loading="lazy" alt="Videos"> </picture> <span class="devsite-footer-promo-label"> Videos </span> </a> <div class="devsite-footer-promo-description">Watch Google Analytics videos on YouTube</div> </li> </ul> </nav> </devsite-footer-promos> <devsite-footer-linkboxes class="devsite-footer"> <nav class="devsite-footer-linkboxes nocontent" aria-label="Footer links"> <ul class="devsite-footer-linkboxes-list"> <li class="devsite-footer-linkbox "> <h3 class="devsite-footer-linkbox-heading no-link">Resources</h3> <ul class="devsite-footer-linkbox-list"> <li class="devsite-footer-linkbox-item"> <a href="https://support.google.com/analytics" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 1)" > Help center </a> </li> <li class="devsite-footer-linkbox-item"> <a href="https://developers.google.com/analytics" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 2)" > Developer site </a> </li> <li class="devsite-footer-linkbox-item"> <a href="https://support.google.com/analytics/answer/9164320" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 3)" > Release notes </a> </li> <li class="devsite-footer-linkbox-item"> <a href="/analytics/help" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 4)" > Get help </a> </li> <li class="devsite-footer-linkbox-item"> <a href="https://issuetracker.google.com/issues?q=componentid:187400" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 5)" > Report an issue </a> </li> </ul> 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