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Introduction to Google Analytics | Google for Developers
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M112.09,15.29v20.7c0,8.52-5.02,12.01-10.96,12.01c-5.59,0-8.95-3.76-10.22-6.81l4.41-1.83c0.79,1.88,2.71,4.1,5.81,4.1c3.8,0,6.16-2.36,6.16-6.77v-1.66h-0.18c-1.14,1.4-3.32,2.62-6.07,2.62c-5.76,0-11.05-5.02-11.05-11.49c0-6.51,5.28-11.57,11.05-11.57c2.75,0,4.93,1.22,6.07,2.58h0.18v-1.88H112.09z M107.64,26.16c0-4.06-2.71-7.03-6.16-7.03c-3.49,0-6.42,2.97-6.42,7.03c0,4.02,2.93,6.94,6.42,6.94C104.93,33.11,107.64,30.18,107.64,26.16z M120.97,3.06v33.89h-5.07V3.06H120.97z M140.89,29.92l3.93,2.62c-1.27,1.88-4.32,5.11-9.61,5.11c-6.55,0-11.28-5.07-11.28-11.53c0-6.86,4.77-11.53,10.71-11.53c5.98,0,8.91,4.76,9.87,7.34l0.52,1.31l-15.42,6.38c1.18,2.31,3.01,3.49,5.59,3.49C137.79,33.11,139.58,31.84,140.89,29.92zM128.79,25.77l10.31-4.28c-0.57-1.44-2.27-2.45-4.28-2.45C132.24,19.04,128.66,21.31,128.79,25.77z"/> </svg>Analytics </a> </li> </ul> </span> </div> <div class="devsite-top-logo-row-middle"> <div class="devsite-header-upper-tabs"> </div> <devsite-search enable-signin enable-search enable-suggestions 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M140.89,29.92l3.93,2.62c-1.27,1.88-4.32,5.11-9.61,5.11c-6.55,0-11.28-5.07-11.28-11.53c0-6.86,4.77-11.53,10.71-11.53c5.98,0,8.91,4.76,9.87,7.34l0.52,1.31l-15.42,6.38c1.18,2.31,3.01,3.49,5.59,3.49C137.79,33.11,139.58,31.84,140.89,29.92zM128.79,25.77l10.31-4.28c-0.57-1.44-2.27-2.45-4.28-2.45C132.24,19.04,128.66,21.31,128.79,25.77z"/> </svg>Analytics </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a href="/analytics" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Home" track-name="home" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Home" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Home </span> </a> </li> <li class="devsite-nav-item"> <a href="/analytics/devguides/collection/ga4" class="devsite-nav-title gc-analytics-event devsite-nav-has-children devsite-nav-active" data-category="Site-Wide Custom Events" data-label="Tab: Guides" track-name="guides" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Guides" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Guides </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/analytics/policy" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Reference" track-name="reference" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Reference" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Reference </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/analytics/devguides/config/admin/v1/client-libraries" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Resources" track-name="resources" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Resources" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Resources </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/analytics/support" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Support" track-name="support" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Support" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Support </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Get started</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4" ><span class="devsite-nav-text" tooltip>Introduction to Google Analytics</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Set up measurement</span> </div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web measurement</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/tag-options" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/tag-options" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/tag-options" ><span class="devsite-nav-text" tooltip>Tagging for Google Analytics</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/events" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/events" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/events" ><span class="devsite-nav-text" tooltip>Set up events</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/event-parameters" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/event-parameters" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/event-parameters" ><span class="devsite-nav-text" tooltip>Add parameters</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/user-id" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/user-id" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/user-id" ><span class="devsite-nav-text" tooltip>Send user IDs</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/exceptions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/exceptions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/exceptions" ><span class="devsite-nav-text" tooltip>Measure exceptions</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/views" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/views" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/views" ><span class="devsite-nav-text" tooltip>Measure pageviews</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/single-page-applications" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/single-page-applications" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/single-page-applications" ><span class="devsite-nav-text" tooltip>Measure single page applications</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ecommerce measurement</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/set-up-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/set-up-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/set-up-ecommerce" ><span class="devsite-nav-text" tooltip>Set up purchase events</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/ecommerce" ><span class="devsite-nav-text" tooltip>Set up ecommerce events</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/apply-discount" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/apply-discount" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/apply-discount" ><span class="devsite-nav-text" tooltip>Apply a discount</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/item-scoped-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/item-scoped-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/item-scoped-ecommerce" ><span class="devsite-nav-text" tooltip>Create item-scoped custom parameters</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/validate-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/validate-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/validate-ecommerce" ><span class="devsite-nav-text" tooltip>Validate ecommerce setup (gtag.js)</span></a></li></ul></div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/app" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/app" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/app" ><span class="devsite-nav-text" tooltip>App measurement</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Measurement Protocol</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/sending-events" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/sending-events" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/sending-events" ><span class="devsite-nav-text" tooltip>Send events to Google Analytics</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/user-properties" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/user-properties" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/user-properties" ><span class="devsite-nav-text" tooltip>Send user properties</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/uid-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/uid-data" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/uid-data" ><span class="devsite-nav-text" tooltip>Send user-provided data</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/validating-events" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/validating-events" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/validating-events" ><span class="devsite-nav-text" tooltip>Validate events</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/verify-implementation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/verify-implementation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/verify-implementation" ><span class="devsite-nav-text" tooltip>Verify Implementation</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/use-cases" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/use-cases" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/use-cases" ><span class="devsite-nav-text" tooltip>Implement common use cases</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/troubleshooting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/troubleshooting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/troubleshooting" ><span class="devsite-nav-text" tooltip>Troubleshooting</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Configure analytics</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1" ><span class="devsite-nav-text" tooltip>Admin API overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1/quickstart-client-libraries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1/quickstart-client-libraries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1/quickstart-client-libraries" ><span class="devsite-nav-text" tooltip>Client library quickstart</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1/quickstart-cli" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1/quickstart-cli" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1/quickstart-cli" ><span class="devsite-nav-text" tooltip>Command line quickstart</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1/access-api" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1/access-api" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1/access-api" ><span class="devsite-nav-text" tooltip>Data Access reports</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Manage reporting</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1" ><span class="devsite-nav-text" tooltip>Data API overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/quickstart-client-libraries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/quickstart-client-libraries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/quickstart-client-libraries" ><span class="devsite-nav-text" tooltip>Client library quickstart</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/quickstart-cli" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/quickstart-cli" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/quickstart-cli" ><span class="devsite-nav-text" tooltip>Command line quickstart</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Generate reports</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/basics" ><span class="devsite-nav-text" tooltip>Basic reports</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/report-tasks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/report-tasks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/report-tasks" ><span class="devsite-nav-text" tooltip>Async report tasks</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/pivots" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/pivots" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/pivots" ><span class="devsite-nav-text" tooltip>Pivot tables</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/realtime-basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/realtime-basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/realtime-basics" ><span class="devsite-nav-text" tooltip>Realtime reports</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/funnels" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/funnels" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/funnels" ><span class="devsite-nav-text" tooltip>Funnel reports</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/predefined-reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/predefined-reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/predefined-reports" ><span class="devsite-nav-text" tooltip>Predefined reports</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Export audiences</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/audience-export-basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/audience-export-basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/audience-export-basics" ><span class="devsite-nav-text" tooltip>Create an audience export</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/audience-export-expectations" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/audience-export-expectations" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/audience-export-expectations" ><span class="devsite-nav-text" tooltip>Audience export data expectations</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/recurring-audience-lists" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/recurring-audience-lists" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/recurring-audience-lists" ><span class="devsite-nav-text" tooltip>Recurring audience lists</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/audience-lists-webhooks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/audience-lists-webhooks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/audience-lists-webhooks" ><span class="devsite-nav-text" tooltip>Get webhook notifications for audience list requests</span></a></li></ul></div></li> <li class="devsite-nav-item"><a href="/analytics/blog/2023/data-api-quota-management" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/blog/2023/data-api-quota-management" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/blog/2023/data-api-quota-management" ><span class="devsite-nav-text" tooltip>Manage quota usage</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/advanced" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/advanced" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/advanced" ><span class="devsite-nav-text" tooltip>Advanced use</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Export data to BigQuery</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/bigquery/overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/bigquery/overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/bigquery/overview" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/bigquery/get-started" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/bigquery/get-started" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/bigquery/get-started" ><span class="devsite-nav-text" tooltip>Get started</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Query cookbook</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/bigquery/basic-queries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/bigquery/basic-queries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/bigquery/basic-queries" ><span class="devsite-nav-text" tooltip>Basic event queries</span></a></li><li class="devsite-nav-item"><a href="/analytics/bigquery/advanced-queries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/bigquery/advanced-queries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/bigquery/advanced-queries" ><span class="devsite-nav-text" tooltip>Advanced event queries</span></a></li><li class="devsite-nav-item"><a href="/analytics/bigquery/user-data-queries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/bigquery/user-data-queries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/bigquery/user-data-queries" ><span class="devsite-nav-text" tooltip>User-data queries</span></a></li></ul></div></li> <li class="devsite-nav-item"><a href="/analytics/bigquery/solution-guides" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/bigquery/solution-guides" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/bigquery/solution-guides" ><span class="devsite-nav-text" tooltip>Business solutions</span></a></li> <li 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data-label="Book nav link, pathname: /analytics/bigquery/query-analytics-reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/bigquery/query-analytics-reports" ><span class="devsite-nav-text" tooltip>Access Google Analytics custom reports from BigQuery</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Delete user data</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/userdeletion/v3" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/userdeletion/v3" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/userdeletion/v3" ><span class="devsite-nav-text" tooltip>User Deletion API overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/userdeletion/v3/authorization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/userdeletion/v3/authorization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/userdeletion/v3/authorization" ><span class="devsite-nav-text" tooltip>Authorization</span></a></li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav has-sidebar > <div class="devsite-sidebar"> <div class="devsite-sidebar-content"> <devsite-toc class="devsite-nav" role="navigation" aria-label="On this page" depth="2" scrollbars ></devsite-toc> <devsite-recommendations-sidebar class="nocontent devsite-nav"> </devsite-recommendations-sidebar> </div> </div> <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/analytics" 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slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <devsite-recommendations-dropdown class="nocontent"></devsite-recommendations-dropdown> <div class="devsite-article-body clearfix "> <p><a href="//analytics.google.com/analytics/web">Google Analytics</a> is an analytics service that helps you measure traffic and engagement across various platforms, like websites and apps. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.</p> <h2 id="learn-about-google-analytics-4" data-text="Learn about Google Analytics" tabindex="-1">Learn about Google Analytics</h2> <div class="video-wrapper"> <devsite-video video-id="A6-xw1bEEzQ"></devsite-video> </div> <p>If you're new to Google Analytics, we recommend starting with the <a href="//skillshop.docebosaas.com/learn/courses/14810/google-analytics-certification">Google Analytics Certification on Skillshop</a>. The certification course offers videos and training modules to help you learn about Google Analytics and how you can get the most out of it for your business. You can also watch a subset of these training videos on our <a href="//youtube.com/playlist?list=PLI5YfMzCfRtZNBRmhTEJkcHYvN_x_wpxM&si=BXTMQPzi6xJEL7Fm">YouTube channel</a>.</p> <p>For information about the Google Analytics property, see <a href="//support.google.com/analytics/answer/10089681">Meet the next generation of Google Analytics</a>.</p> <h2 id="get-started" data-text="Get started with Google Analytics for developers" tabindex="-1">Get started with Google Analytics for developers</h2> <p>Before using the Google Analytics APIs and other developer products, make sure you've followed the steps in <a href="//support.google.com/analytics/answer/9304153">Get started with Google Analytics</a> to set up your account, create a property, add a data stream, and set up data collection.</p> <h3 id="set_up_measurement" data-text="Set up measurement" tabindex="-1">Set up measurement</h3> <p>For more details on setting up Google Analytics, see the following developer guides:</p> <ul> <li><strong>Set up website tagging</strong>: <a href="/analytics/devguides/collection/ga4/tag-options">The Google Tag and Tag Manager</a></li> <li><strong>Measure app engagement</strong>: <a href="/analytics/devguides/collection/app">Set up app measurement</a></li> <li><strong>Start tracking Ecommerce</strong>: <a href="/analytics/devguides/collection/ga4/set-up-ecommerce">Set up a purchase event</a></li> </ul> <h3 id="automate_your_analytics_solution" data-text="Automate your Analytics solution" tabindex="-1">Automate your Analytics solution</h3> <p>Google Analytics offers the following developer products that you can use to manage your Google Analytics integration at scale:</p> <ul> <li>Run reports and export audiences using the <a href="/analytics/devguides/reporting/data">Data API</a>.</li> <li>Configure your accounts, properties, and data streams with the <a href="/analytics/devguides/config/admin">Admin API</a>.</li> <li>Send events for server-to-server and offline interactions with the <a href="/analytics/devguides/collection/protocol/ga4">Measurement Protocol</a>.</li> <li>Process deletions of data associated with a given user identifier with the <a href="/analytics/devguides/config/userdeletion/v3">User Deletion API</a>.</li> </ul> <!-- Links --> <devsite-hats-survey class="nocontent" hats-id="ztcHWp5qQ0qMonZgEeK0U4NXTjSy" listnr-id="69256"></devsite-hats-survey> </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Google Analytics" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" disable-product-feedback project-icon="//www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" project-support-url="https://developers.google.com/analytics/help" > <button> Send feedback </button> </devsite-feedback> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. For details, see the <a href="https://developers.google.com/site-policies">Google Developers Site Policies</a>. 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