Start Online Stores The Easy Way With Our In-Depth Guide

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class="page-header__inner"> <div class="page-header__content"> <h1>Create Your Own Online Store <span>An In-Depth Guide for Beginners</span></h1> <div class="page-header__meta"> <div class="page-header__author-images"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"><img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/CAI-1-160x160.jpg" alt="Cai Ellis" class="user-avatar"> </div> <p class="page-header__author">By <a href="https://www.tooltester.com/en/blog/author/robert/">Robert</a> & <a href="">Cai</a> </p> <time datetime="2017-08-14" pubdate>Nov 1, 2024</time> </div> </div> <img class="page-header__image" loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2019/02/create-an-online-store-1.jpg" alt="Print "> </div> </header> <article> <div class="container content-wrap"> <aside class="sidebar"> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="12591 http://websitett.wpengine.com/onlineshop-erstellen/"></span> comments</a> </div> <div id="ez-toc-container" class="ez-toc-v2_0_19 counter-hierarchy"> <ul class="ez-toc-list u-mt-l" id="toc"> <li class='toc__item'><a href='#why' class='toc__link'>Online Store: Why bother?</a></li><li class='toc__item'><a href='#products' class='toc__link'>Finding the Best Products Niches</a></li><li class='toc__item'><a href='#requirements' class='toc__link'>Requirements for an Online Store</a></li><li class='toc__item'><a href='#platforms' class='toc__link'>Ecommerce Platforms: Recommendations</a></li><li class='toc__item'><a href='#legal' class='toc__link'>Legal Requirements</a></li><li class='toc__item'><a href='#tips' class='toc__link'>Tips for Product Pages</a></li><li class='toc__item'><a href='#traffic' class='toc__link'>Generating Traffic</a></li> </ul> </div> </aside> <div class="content"> <section class="landing-disclaimer"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> </section> <section class="no-border" id=""><h2 class="title " ></h2><p>Do you want to start a small or medium-sized online store? In that case, this guide is for you. We want to give you a head start on all things about starting online stores. Once we’re done, you should know all the basics and what to look out for in the future. In particular, we’ll focus on the technical requirements that an online store should meet.</p> <h2>Start your online store in 7 steps:</h2> <ol> <li>Pick a product to sell</li> <li>Find a domain name that’s available</li> <li>Define your ecommerce website requirements.</li> <li>Choose the adequate online store provider (ecommerce software).</li> <li>Set up your online store.</li> <li>Start a marketing campaign.</li> <li>Check your results and take some action!</li> </ol> <p>For years now, online commerce revenue has known only one direction: up. Just take a look at the black line on the chart – that’s the sum of all ecommerce sales in the USA. The blue line above it shows all retail sales in the USA. And while retail still has an advantage over ecommerce, Statista predicts that this advantage will shrink, favoring ecommerce in the long run.</p> <p style="text-align: center;"><em><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-12595" src="https://www.tooltester.com/wp-content/uploads/2017/08/ecommerce-prediction.png" alt="ecommerce prediction" width="759" height="444" srcset="https://www.tooltester.com/wp-content/uploads/2017/08/ecommerce-prediction.png 759w, https://www.tooltester.com/wp-content/uploads/2017/08/ecommerce-prediction-300x175.png 300w" sizes="(max-width: 759px) 100vw, 759px" /><br /> Source: <a href="http://www.statista.com/statistics/185283/total-and-e-commerce-us-retail-trade-sales-since-2000/" target="_blank" rel="noopener">Statista</a></em></p> <p>And that makes perfect sense, too – after all, every new generation grows up knowing the Internet and seeing online purchases as completely normal. In fact, ecommerce will soon be the <a href="https://www.tooltester.com/en/blog/ecommerce-statistics/#The_Global_Ecommerce_Market">most common way to buy</a>.</p> <p>By the way – you’re on a good track if you’re catering to English-speaking markets: Nobody spends more money online than people in the USA and the UK.</p> <p style="text-align: center;"><img decoding="async" class="size-full wp-image-12596 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2017/08/online-shoppers-spending-world-wide.png" alt="online shoppers spending" width="708" height="508" srcset="https://www.tooltester.com/wp-content/uploads/2017/08/online-shoppers-spending-world-wide.png 708w, https://www.tooltester.com/wp-content/uploads/2017/08/online-shoppers-spending-world-wide-300x215.png 300w, https://www.tooltester.com/wp-content/uploads/2017/08/online-shoppers-spending-world-wide-110x80.png 110w, https://www.tooltester.com/wp-content/uploads/2017/08/online-shoppers-spending-world-wide-251x180.png 251w" sizes="(max-width: 708px) 100vw, 708px" /><em><br /> Source: <a href="https://www.statista.com/chart/3790/e-commerce-revenue-per-online-shopper/" target="_blank" rel="noopener">Statista</a></em></p> <p>And it doesn’t matter whether you already run a brick-and-mortar business or whether you’re starting from scratch. If you want to plan your own online store, put that plan into action, and see your store succeed, then we want this ecommerce guide to help you do just that.</p> <p>Check out our video below for a (short) visual introduction to ecommerce:</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="CkIqSGla5UY"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="An introduction to ecommerce: what to know before launching your online store!" src="https://img.youtube.com/vi/CkIqSGla5UY/0.jpg"></div> </div> </div> </section><section class="ez-toc-section no-border" id="why"><h2 class="title " data-observer='1' >Why Start Online Stores of Your Own?</h2><p>That’s a fair question when you consider the many, many places online where people can buy things: Amazon Marketplace, eBay, and <a href="https://www.tooltester.com/en/blog/shopify-vs-etsy/">Etsy</a> all offer platforms where anyone can sell products online. And that might not be a bad idea for starters, either: You can use their visitor numbers to your own advantage without investing into advertising.</p> <p>There is a problem, though: Depending on the products you’re selling, the brokerage fees you have to pay the platform may be anywhere from 5% to 20%, and over time, that’s a lot of money. You also don’t have access to customer data, so you can’t invest into the customer relationship afterwards (e.g. through an <a href="http://www.emailtooltester.com/en/how-to-create-an-email-newsletter/">email newsletter</a>).</p> <p>By running your own online store, such fees will no longer be an issue for you. Instead, you have to keep payment provider and hosting costs (e.g. PayPal) in mind. But ultimately, this will cost you less than staying on a marketplace platform. Obviously, you can try and run both strategies at once and try and shift customers from the platform to your own store over time.</p> <p>In the long run, a website and starting an online store of your own are, by far, the best way of creating brand recognition and winning over steady customers.</p> </section><section class="ez-toc-section no-border" id="products"><h2 class="title " data-observer='2' >Finding the Best Products Niches</h2><p>If you aren’t quite sure about what to sell, there are plenty of different ways of finding interesting niche markets.</p> <p>The easiest option will always be to start off by focusing on an area you are already familiar with. Perhaps flying drones is your hobby? Maybe you have a passion for fine coffee? Or you might be a fan of retro headphones?</p> <p>In all of these cases, there are small, very specific niches just waiting to be tapped into alongside the major markets. If we take coffee as an example, we might be looking at portable espresso machines or something along those lines. The key is to make sure that there are enough people showing an interest while ensuring that there are relatively few existing providers.</p> <h3>Researching product demand</h3> <p>You can look for these kinds of niche markets, for example, using Google Keyword Planner, <a href="https://app.kwfinder.com/" target="_blank" rel="noopener">KWFinder</a>, Google Trends, or, best of all, Ahrefs. That way you can find out how many times in a month people are searching on Google for a particular keyword and/or product. Not to mention that all the aforementioned keyword tools generate related keywords that you may not have thought of otherwise.</p> <p><img decoding="async" class="alignnone size-full wp-image-47473 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/01/ahrefs-searchvolume.png" alt="ahrefs search volume" width="600" height="439" srcset="https://www.tooltester.com/wp-content/uploads/2019/01/ahrefs-searchvolume.png 600w, https://www.tooltester.com/wp-content/uploads/2019/01/ahrefs-searchvolume-300x220.png 300w, https://www.tooltester.com/wp-content/uploads/2019/01/ahrefs-searchvolume-340x250.png 340w, https://www.tooltester.com/wp-content/uploads/2019/01/ahrefs-searchvolume-122x90.png 122w, https://www.tooltester.com/wp-content/uploads/2019/01/ahrefs-searchvolume-246x180.png 246w" sizes="(max-width: 600px) 100vw, 600px" /></p> <p><em>The screenshot shows an Ahrefs analysis of the keyword “portable coffee maker” as an example. You can see that there are around 2700 searches on Google every month in the USA. Ahrefs is a practical tool in that it also works out how difficult it would be to rank in the top ten on Google for a certain keyword (on a scale of 0 to 100). As you can see, this would apparently not be too tricky in this example.</em></p> <p>And, of course, you also have the option of building up demand yourself. So if you want to sell a product that doesn’t really get a lot of hits on Google, you can also choose to advertise on other platforms like Facebook and Instagram. If you want to go down this route, though, you have to make sure that the product lends itself well to social media and can be relied upon to incite impulse buys.</p> <p>You also might consider <a href="https://www.tooltester.com/en/blog/sell-digital-downloads/">selling digital downloads</a> like graphic design files, website templates or ebooks.</p> <h3>Dropshipping</h3> <p>The idea of <strong>dropshipping</strong> is simple: you sell the product via your online store and a third-party provider will take care of handling the order, shipping and returns (e.g. AliExpress and FBA – Fulfillment by <a href="https://www.tooltester.com/en/blog/shopify-vs-amazon/">Amazon</a>).</p> <p>Shopify is a great platform if you are planning on dropshipping, the <a href="https://www.dsers.com/" target="_blank" rel="noopener">DSers app</a> comes with thousands of products and integrates with AliExpress. And two good solutions for dropshipping with WordPress are <a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce</a> and the <a href="https://www.tooltester.com/out/alidropship" target="_blank" rel="noopener">AliDropship</a> plugin (<a href="https://www.tooltester.com/en/blog/alidropship-review/">read review</a>).</p> <h3>What’s your USP?</h3> <p>Once you’ve come up with an idea for a potential product, it is absolutely essential that you give some thought to the USP (unique selling proposition). In other words, why exactly should customers buy from you? Here are a few examples:</p> <ul> <li>You are the only supplier of a particular product (such as a T-shirt with a completely unique design).</li> <li>You are always top of the Google search rankings and therefore attract an extremely high number of visitors.</li> <li>You are a pro when it comes to paid advertising (e.g., Google Ads and advertising on Facebook), which enables you to reach your specific target audience effectively.</li> <li>The sales channel: You are the only supplier of a product in the USA.</li> <li>You have superiority when it comes to positioning: You have a better understanding of your customers’ pain point, meaning you can describe your product in such a way that customers feel more inclined to buy from you.</li> </ul> <p>Next up, we are going to be looking at a range of ecommerce platforms you can use to create your very own online store.</p> </section><section class="ez-toc-section no-border" id="requirements"><h2 class="title " data-observer='3' >The Online Store System Requirements Checklist</h2><p><strong>Complexity and budget:</strong></p> <p>This is a fundamental decision. How much time, and what amount of resources are you willing to put into this project? We put the providers into three categories:</p> <table border="0" width="99%" cellspacing="1" cellpadding="1"> <thead> <tr> <th style="text-align: left;" width="25%"><strong>Complexity</strong></th> <th style="text-align: left;" width="25%">easy</th> <th style="text-align: left;" width="25%">medium</th> <th style="text-align: left;" width="25%">difficult</th> </tr> </thead> <thead> <tr> <td><strong>Time frame to completion</strong></td> <td> 3-7 days</td> <td>1-3 weeks</td> <td>Several weeks or even months</td> </tr> <tr> <td><strong>Budget (rough estimate)</strong></td> <td>$12 to 30 per month</td> <td>ca. $15 to 200 per month</td> <td>Creation (single expense): $2,000 to $20,000; plus $20 to $350 per month</td> </tr> <tr> <td><b>Hosting</b></td> <td>Included (Cloud)</td> <td>Included (Cloud)</td> <td>Installation on your own web storage</td> </tr> <tr> <td><strong>Examples</strong></td> <td><a href="https://www.tooltester.com/en/reviews/wix-review/online-store/">Wix</a>, <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">Squarespace</a>, <a href="https://www.tooltester.com/en/reviews/weebly-review/online-store/">Weebly</a></td> <td><a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a>, <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce</a>, <a href="https://www.tooltester.com/en/reviews/volusion/">Volusion</a></td> <td><a href="https://magento.com/" target="_blank" rel="noopener">Magento</a>, <a href="https://www.prestashop.com/en/" target="_blank" rel="noopener">PrestaShop</a>, <a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce</a>, <a href="https://www.yo-kart.com/" target="_blank" rel="noopener">Yo!Kart</a>, <a href="https://www.x-cart.com/" target="_blank" rel="noopener">X-Cart</a></td> </tr> </thead> </table> <p>There are some differences here: A <strong>simple shop</strong> like the one offered by Wix is easy to set up in no time. Anyone who knows their way around the Internet should be able to figure out how the interface works in just a few hours. Often times, a weekend is plenty sufficient to get an online store up and running. For a small store with a handful of products, you won’t need more than the Wix Business Basic plan for $29 per month.</p> <p>The <strong>shop systems of medium complexity</strong> offer a much wider array of features. Integration and payment methods, however useful, require a steeper learning curve and a higher budget, though. Unlike the simpler systems, these will allow you to manage much larger stores, and you have better marketing options, too (such as cross-selling, price search engines, etc.). Two good examples are <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/">Shopify and BigCommerce</a>.</p> <p><strong>Complex online stores</strong> such as Prestashop or Magento in particular are a project of a completely different magnitude. Beginners without technical skills will most likely not be able to set something like this up because these open-source systems have to be installed and configured by hand. You also need web storage of your own. The less complex shop systems don’t have those requirements – the providers host the shops in their own cloud infrastructures. How long this setup procedure lasts can vary greatly, and it depends mainly on the contractors you choose and how much you want to customize the design and the code.</p> <div class="callout"><strong>Tip</strong>: for a more detailed guide on timings, please check out this article by Sarah Baxter, who built her own store using Shopify: <a href="https://www.tooltester.com/en/blog/how-long-does-it-take-to-build-an-ecommerce-website/">How Long Does It Take To Build An Ecommerce Website?</a></div> <h3></h3> <h3>Some Other Shop Features You Might Find Useful:</h3> <table class="td-common" border="0" width="99%" cellspacing="1" cellpadding="1"> <thead> <tr> <th width="50%"><strong>Criterion</strong></th> <th width="50%"><strong>Options</strong></th> </tr> </thead> <tbody> <tr> <td>Which payment methods do you want to offer?</td> <td>PayPal<br /> Credit card<br /> Direct debit<br /> Money transfer/money order<br /> Invoice<br /> Cash on delivery<br /> Installment payments</td> </tr> <tr> <td>Shipping options</td> <td>Interfaces with shipping companies such as DHL or UPS<br /> Pricing according to regions and countries<br /> Dropshipping</td> </tr> <tr> <td>Accounting options</td> <td>Create invoices or integrate with accounting software (such as Xero)<br /> Different VAT rates</td> </tr> <tr> <td>Automatic import and export of goods</td> <td>Manage large product portfolios too large for manual maintenance (e.g. more than 100 products)</td> </tr> <tr> <td>Customer accounts</td> <td>Can customers sign up in order to speed up the checkout process?</td> </tr> <tr> <td>Marketing features</td> <td>SEO (URL structure, etc.)<br /> Cross-selling<br /> Integration of price search engines<br /> Coupons<br /> Email marketing (newsletters and ‘abandoned shopping cart’ emails)<br /> Blog feature for content marketing</td> </tr> <tr> <td>Domain name / email addresses</td> <td>Are the domain name and email accounts included?</td> </tr> <tr> <td>Internationalization</td> <td>How many languages and currencies are supported?</td> </tr> <tr> <td>Security features</td> <td>SSL encryption<br /> Automatic backups<br /> Guaranteed website availability (SLA)</td> </tr> <tr> <td>Support</td> <td>Email support<br /> Telephone support<br /> Live chat<br /> Availability</td> </tr> </tbody> </table> </section><section class="ez-toc-section no-border" id="platforms"><h2 class="title " data-observer='4' >An Overview of Various Shop Systems</h2><p>Check out our guide to the <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">best ecommerce website builders</a> to find out more about a variety of providers. Here’s a brief introduction of the ones we thought were the most interesting to start an online store with:</p> </section><section class="round-borders" id="shopify"><div class="panel panel-site-review"><a href="https://www.tooltester.com/out/shopify-lp-ecommerce" target="_blank"><img class="alignnone " src="https://www.tooltester.com/wp-content/uploads/2017/08/shopify_review.png" alt="shopify review" width="200" height="100" loading="lazy" /></a><h2 class="title underline" >The 800-Pound Gorilla of Ecommerce</h2><p>Even if your business grows really rapidly, chances are that you will have no reason to move it to another platform – unless you want to run a truly global store. It gives you all the necessary tools you need to start smoothly and then set your path to rapid growth.</p> <p>You can check out Shopify for free for 3 days (no credit card required). After that, you can pay just $1 a month for the next 3 months. The cheapest entry-level plan is “<a href="https://www.tooltester.com/out/shopify-lite-ecommerce-lp" target="_blank" rel="noopener">Lite</a>” for $9 monthly. You can use it to sell goods on an existing website or social media profile. The other plans offer a complete store with additional features such as telephone support, better statistics, and template modifications. Find out more information in our <a href="https://www.tooltester.com/en/reviews/shopify/">detailed Shopify review</a>.</p> <p>> <a href="https://www.tooltester.com/en/blog/shopify-seo/">Shopify SEO review</a></p> <section id="video" class="block block--spacing-small"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="HCcgkX6mOq4"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Shopify Review: The Biggest Store Builder, but Also the Best for 2021?" src="https://img.youtube.com/vi/HCcgkX6mOq4/0.jpg"></div> </div> </div> </section><h2 class="title" ></h2><div class="panel-footer"><a class="btn btn--quaternary btn--text-small" href="https://www.tooltester.com/out/shopify-lp-ecommerce" target="_blank">Shopify 3-day Trial</a></div></div></section><section class="round-borders" id=""><div class="panel panel-site-review"><a href="https://www.tooltester.com/out/wix-online-store-lp" target="_blank"><img class="alignnone " src="https://www.tooltester.com/wp-content/uploads/2018/06/wix-loja-virtual.png" alt="wix loja virtual" width="300" height="116" loading="lazy" /></a><h2 class="title underline" >Wix, online stores for small budgets</h2><p>Wix is one of the cheapest alternatives when thinking about launching an online store. They make it extremely affordable for users, especially if you go for yearly (or longer) deals. One of the Wix advantages is that, unlike Weebly, they don’t charge transaction fees.</p> <p>Not only is their <a href="https://www.tooltester.com/out/wix-online-store-lp" target="_blank" rel="noopener">ecommerce system</a> great value for money – it’s also really easy to use and (to an extent) powerful. For example, my favorite features are the ability to sell digital goods (e.g. videos), creating membership sites, and the real-time shipping cost calculator.</p> <p>However, I don’t think Wix is for every ecommerce project. I would say it’s more suitable for smaller online stores that won’t have more than, let’s say, 200 or 300 products to manage. Read our <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify review</a> and <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a> to find out why they would be better for larger projects!</p> <section id="video" class="block block--spacing-small"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="QApqjqTuKDg"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Wix Ecommerce: Starting your first online store? Maybe Wix is right for you" src="https://img.youtube.com/vi/QApqjqTuKDg/0.jpg"></div> </div> </div> </section><h2 class="title" ></h2><div class="panel-footer"><a class="btn btn--quaternary btn--text-small" href="https://www.tooltester.com/out/wix-online-store-lp" target="_blank">Try Wix’s online store for free</a></div></div></section><section class="round-borders" id=""><div class="panel panel-site-review"><a href="https://www.tooltester.com/out/3dcart" target="_blank"><img class="alignnone " src="https://www.tooltester.com/wp-content/uploads/2021/06/shift4shop-Black.png" alt="shift4shop" width="200" height="26" loading="lazy" /></a><h2 class="title underline" >Offers An Impressive Free Account</h2><p>Shift4Shop (formerly 3dcart) is one of the oldest players in the ecommerce builder industry, as it was founded in Florida in 1997. After over 20 years, this platform has over 20,000 active merchants and employs around 100 people.</p> <p>This ecommerce solution is a high-end platform for online store projects that need advanced features like real-time shipping, automatic calculation for taxes or integrations with marketplaces like eBay or Amazon.</p> <p><img loading="lazy" decoding="async" class="wp-image-80869 size-full aligncenter" src="https://www.tooltester.com/wp-content/uploads/2021/06/shift4shop-pricing.png" alt="shift4shop pricing" width="700" height="408" srcset="https://www.tooltester.com/wp-content/uploads/2021/06/shift4shop-pricing.png 700w, https://www.tooltester.com/wp-content/uploads/2021/06/shift4shop-pricing-300x175.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>US-based customers can actually take advantage of Shift4Shop’s free plan if they opt for Shift4 as their payment processor. This includes unlimited products, staff, and bandwidth, plus the full range of store features – it’s Shift4Shop’s best-value option by far. If you’re outside the US, or want to use a different payment processor, plans start at $29 a month, allowing you to sell unlimited products and without any extra-transaction fees. Some features are restricted however. Shift4Shop also has around 100 free themes to choose from, but some of them look a bit outdated.</p> <div class="panel-footer"><a class="btn btn--quaternary btn--text-small" href="https://www.tooltester.com/out/3dcart" target="_blank">Try Shift4Shop for Free</a></div></div></section><section class="round-borders" id="weebly"><div class="panel panel-site-review"><a href="https://www.tooltester.com/out/weebly-logo-store" target="_blank"><img class="alignnone " src="https://www.tooltester.com/wp-content/uploads/2017/08/weebly-1.png" alt="weebly" width="200" height="69" loading="lazy" /></a><h2 class="title underline" >Makes Selling Easy, Extremely Easy</h2><p>If you already have a website made with Weebly and you don’t want to struggle with a complicated setup process or source code, then you should consider taking a closer look at their built-in e-commerce solution. The online shop works as easy as the rest of the website editor.</p> <p>Weebly Starter allows you to sell up to 10 products. That’s not much, but it’s a start; if you don’t need <i>ALL</i> the bells and whistles, it should do the job. If you want to sell more products and need features like vouchers, then you have to pick their “Business” plan. Weebly is made for beginners that want an easy solution. Because of this, you won’t find advanced features, like dozens of international payment gateways or customer accounts.</p> <p>Weebly brings out regular updates that provide more features and help you to create a better online shop.</p> <p>Find out more in our <a href="https://www.tooltester.com/en/reviews/weebly-review/ecommerce/">detailed Weebly review</a>.</p> <section id="video" class="block block--spacing-small"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="nOIvgjvgqtI"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Weebly Online Store Review" src="https://img.youtube.com/vi/nOIvgjvgqtI/0.jpg"></div> </div> </div> </section><h2 class="title" ></h2><div class="panel-footer"><a class="btn btn--quaternary btn--text-small" href="https://www.tooltester.com/out/weebly-logo-store" target="_blank">Try Weebly's Free Plan</a></div></div></section><section class="round-borders" id="godaddy"><div class="panel panel-site-review"><a href="https://www.tooltester.com/out/godaddy" target="_blank"><img class="alignnone " src="https://www.tooltester.com/wp-content/uploads/2021/04/godaddy-logo.png" alt="GoDaddy logo" width="200" height="51" loading="lazy" /></a><h2 class="title underline" >Plenty of Extras Included</h2><p>Website hosting and domain name provider <a href="https://www.tooltester.com/out/godaddy" target="_blank" rel="noopener">GoDaddy</a> also offers an ecommerce solution as part of its website builder offering. Refreshingly, the website builder is very easy to use, with over 20 modern-looking templates to start building from.</p> <p>GoDaddy is ideal for small stores of up to 5,000 products, and includes a generous list of premium features that other providers often charge extra for – appointment booking, product reviews, gift cards, email marketing, and integrations with up to 3 marketplaces (e.g. Amazon, Etsy, eBay). You can sell physical products, digital products and services.</p> <p><a href="https://www.tooltester.com/out/godaddy" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-84828 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2021/10/godaddy-online-store.png" alt="GoDaddy online store" width="750" height="423" srcset="https://www.tooltester.com/wp-content/uploads/2021/10/godaddy-online-store.png 750w, https://www.tooltester.com/wp-content/uploads/2021/10/godaddy-online-store-300x169.png 300w" sizes="(max-width: 750px) 100vw, 750px" /></a></p> <p>The payment options are also decent, especially with the recent introduction of <a href="https://www.godaddy.com/payments" target="_blank" rel="noopener">GoDaddy Payments</a>, GoDaddy’s own payment gateway, which includes all major credit/debit cards and Apple Pay and Google Pay (currently available only in the US). Outside of the US, there’s PayPal, Square, and Stripe (including Apple Pay and Google Pay). A point-of-sale system and hardware is also available for US-based merchants who sell in-person.</p> <p>While GoDaddy does offer a free plan, it won’t let you accept payments. Luckily, the Ecommerce plan is an affordable $$44.99/month. However, we’d love to see more in the way of tax and shipping options, such as automatic taxes and more real-time shipping providers (it’s currently only available through USPS, UPS and Canada Post). The abandoned cart recovery system is also very basic – it just lets you send one reminder email (rather than a sequence of reminders), and it can’t be edited.</p> <div class="panel-footer"><a class="btn btn--quaternary btn--text-small" href="https://www.tooltester.com/out/godaddy" target="_blank">Try GoDaddy for Free</a></div></div></section><section class="round-borders" id="ecwid"><div class="panel panel-site-review"><a href="https://www.tooltester.com/out/ecwid-logo-store" target="_blank"><img class="alignnone " src="https://www.tooltester.com/wp-content/uploads/2017/09/ecwid.png" alt="ecwid" width="260" height="56" loading="lazy" /></a><h2 class="title underline" >The Addon That Turns Your Existing Site Into a Store</h2><p>Ecwid is a particularly attractive option if you already own a website that doesn’t have an e-commerce feature, it’s a simple way to add a shopping cart to your current site. It includes an impressive range of functions, such as a massive number of integrated payment gateways for credit card payments, PayPal, and even voucher codes for special promotional offers.</p> <p>Next to the free plan, there are also <a href="https://www.tooltester.com/en/reviews/ecwid-review/pricing/">three premium tiers</a> that allow you to use discount coupons, calculate tax rates automatically, and add additional apps.</p> <p>You can also sell both physical and digital goods. Varying VAT rates between different states are no problem here either. The only drawback with Ecwid is that there is no real easy way for Google to index your product pages.</p> <p>Find out more in our detailed <a href="https://www.tooltester.com/en/reviews/ecwid-review/">Ecwid review</a>.</p> <div class="panel-footer"><a class="btn btn--quaternary btn--text-small" href="https://www.tooltester.com/out/ecwid-logo-store" target="_blank">Try Ecwid for Free</a></div></div></section><section class="round-borders" id="woocommerce"><div class="panel panel-site-review"><a href="https://www.tooltester.com/out/woocommerce" target="_blank"><img class="alignnone " src="https://www.tooltester.com/wp-content/uploads/2020/08/woocommerce-ecommerce-platform.png" alt="Woocommerce ecommerce platform" width="190" height="42" loading="lazy" /></a><h2 class="title underline" >The #1 Choice for WordPress Sites</h2><p>If you already have a WordPress site, or are thinking about building one, WooCommerce is definitely an option worth exploring. As <a href="https://www.tooltester.com/en/blog/wocommerce-market-share/">the world’s most popular ecommerce plugin</a>, it can convert any WordPress website into an online store. It’s estimated to power around 3 million websites globally, and even <a href="https://www.tooltester.com/en/blog/shopify-vs-woocommerce/">beats out Shopify</a> in terms of usage.</p> <p>With these serious credentials to its name, you can bet that it has powerful features to back them up. Indeed, WooCommerce’s exhaustive feature list, payment gateways, shipping integrations, and SEO capabilities make it an attractive option for anyone with dreams of opening up a high-volume online store.</p> <p>But, there are some big downsides. While the plugin itself is free, you’ll have to purchase hosting, domain, email and templates separately. And, unless you’re tech-savvy, it’s likely you’ll also need to hire a developer to help you with both the initial set-up of the store, and the ongoing maintenance. Plus, the lack of centralized support can be frustrating.</p> <p>Find out more in our detailed <a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce review</a>.</p> <section id="video" class="block block--spacing-small"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="2E9XkkNXd-s"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="WooCommerce Review: Best eCommerce plugin for WordPress?" src="https://img.youtube.com/vi/2E9XkkNXd-s/0.jpg"></div> </div> </div> </section><div class="panel-footer"><a class="btn btn--quaternary btn--text-small" href="https://www.tooltester.com/out/woocommerce" target="_blank">Try WooCommerce for Free</a></div></div></section><section class="round-borders" id=""><div class="panel panel-site-review"><h2 class="title underline" >Other Ecommerce Platforms</h2><p>Do you have further requirements? Here you can find even more providers and detailed information about them.</p> <p>> <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">Top-Rated Ecommerce Site Builders</a></p> <p>> <a href="https://www.tooltester.com/en/ecommerce-platforms/">Ecommerce Platform Comparison</a></p> </div></section><section class="ez-toc-section no-border" id="legal"><h2 class="title " data-observer='5' >Legal Requirements for Online Stores</h2><p> </p> <p><em><strong>Please note</strong>: This advice was not written by a legal professional. Please be sure and consult a lawyer.</em></p> <p>In order to start an online store, you need to register a business. The simplest form of business is the <a href="https://en.wikipedia.org/wiki/Sole_proprietorship" target="_blank" rel="noopener">sole proprietorship</a>, also known as sole trader. You need to be 18 years of age to do so.</p> <p><strong>Tip</strong>: If you want to try out your online business idea, you don’t need to register a business right away. We know from experience that the bureaucracy can be a bit daunting in the beginning. So we’d recommend testing your concept first, and sitting down with a tax consultant once the first couple of orders have come in. You can then register your business after the fact.</p> <h3>Important legal documents for your online store</h3> <p>This information mainly refers to the US, however, in the sources at the end of this section you can also find further information for online stores based within the European Union.</p> <p>Any US-based online store should provide the following three documents in a place that’s easily accessible (e.g. the website’s footer):</p> <h3>1- Privacy Policy</h3> <p>This document explains how the user’s data that is being collected on your website will be used. There is no general rule of how a privacy policy has to look like in the US.</p> <p>However, in general, you should cover the following information:</p> <ul> <li>What information you gather and how you share it;</li> <li>The process the customer can follow to review and make changes to the information you have on them; and</li> <li>The policy’s effective date and a description of any changes since then.</li> </ul> <p>Check <a href="https://www.termsfeed.com/blog/sample-privacy-policy-template/" target="_blank" rel="noopener">this guide</a> for more information.</p> <h3>2- Terms and Conditions</h3> <p>The terms and conditions are made for your customers. It explains what they must or must not do in order to use your service.</p> <p>This would usually cover clauses such as:</p> <ul> <li>Definition of keywords;</li> <li>Customer rights and responsibilities;</li> <li>Proper or expected usage of the website;</li> <li>Intellectual property protection;</li> <li>Accountability for actions, behavior, and conduct;</li> <li>Payment details;</li> <li>Disclaimers and warranties;</li> <li>Exclusion or Limitation of Liability; and</li> <li>User notification upon modification of terms.</li> </ul> <h3>3- Returns and Refunds Policy</h3> <p>This is another document that can vary widely within each US state. It’s very important to have a Returns and Refunds policy as not having one will oblige you to accept full refunds within 30 days for all your customers from California, for example.</p> </section><section class="ez-toc-section no-border" id="tips"><h2 class="title " data-observer='6' >Important Tips for Product Sites</h2><p>Now, here’s two basic tips for your ecommerce store content:</p> <h3>Product images</h3> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-13400" src="https://www.tooltester.com/wp-content/uploads/2017/08/product-photo.jpg" alt="product photo" width="500" height="333" srcset="https://www.tooltester.com/wp-content/uploads/2017/08/product-photo.jpg 500w, https://www.tooltester.com/wp-content/uploads/2017/08/product-photo-300x200.jpg 300w, https://www.tooltester.com/wp-content/uploads/2017/08/product-photo-270x180.jpg 270w" sizes="(max-width: 500px) 100vw, 500px" /></p> <p>Presentation is key, and it must be immaculate. You can’t afford to make mistakes on this. We recommend high quality images, made either by yourself, or even a professional photographer. <a href="https://www.tooltester.com/out/shopify-product-photos-ecommerce" target="_blank" rel="noopener">Here are some tips</a> on how to make a DIY photo studio at home. Or, for an even easier way to create high-quality product images you can also use an app like <a href="https://www.pixelcut.app/" target="_blank" rel="noopener">Pixelcut</a>, which removes the background from your photos automatically.</p> <p>More and more online stores have also started using videos. Please don’t use the manufacturer’s standard videos! Make your own instead. If it’s not about a product you made yourself, you can use the video as a kind of review and tell your customers about the advantages and disadvantages you see with the product. That makes you trustworthy and will make your customers want to come back.</p> <h3>Texts</h3> <p>The same thing applies to texts – don’t just copy the standard descriptions offered by the manufacturer. Your customers will get bored, and so will Google! Re-using a text that Google can find elsewhere, too, will reduce your chances of a good ranking. So either <a href="https://www.tooltester.com/en/blog/writing-for-the-web/">write your own </a>texts, or get a professional to write them for you.</p> <p>Another good idea is having an FAQ section about your products. Use real customer inquiries and add them to the product pages. This has two big advantages: First of all, the text is completely original, and secondly, you get to use the exact language used by your customers. This can improve your Google ranking significantly.</p> <p>Which brings us to the next topic:</p> </section><section class="ez-toc-section no-border" id="traffic"><h2 class="title " data-observer='7' >Generating Traffic – How to Get Customers into Your Virtual Store</h2><div class="social"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <p> </p> <p>The best online store isn’t worth a thing if it doesn’t attract any customers. Luckily, there are several ways to get customers to come and take a look.</p> <h3>Free traffic</h3> <p>Free sounds good, right? There are several ways to benefit from free traffic. Let’s divide them into SEO, social media, and email marketing.</p> <p><strong>Search engine optimization for ecommerce</strong></p> <p>SEO is a long process, but is one of the best ways to <a href="https://www.tooltester.com/en/blog/improve-website/">improve a website’s success</a>. It can take months to find those particular search terms that really generate visits. Once you’ve reached those front-row positions, you’ll typically stay at the top for a while, but it also depends on what your competition does for their own SEO and how knowledgeable they are on the subject.</p> <p><strong>Please note</strong>: Investing in SEO is particularly beneficial when there are already a lot of online search queries by people who want to buy a product you’re offering. Now let’s assume you’re trying to sell MacBooks. That search term is used thousands of times a day on Google (according to the <a href="https://adwords.google.com/KeywordPlanner" target="_blank" rel="noopener">Google Keyword Planner</a>, the actual number is around 10,000 times per day).</p> <p>Now, you can get a piece of that pie by using SEO. Landing on the first Google results page when people search “macbook” will, however, most likely be out of the question – the competition is just too strong.</p> <p>Instead, you could optimize for a search term such as “macbook air 13 inch review”. The term is only searched around 20 times per day, but the competition isn’t as tight there, either. You could do this for your blog, for instance. Still, reaching page one in the search results will still be incredibly difficult for an example such as this, but it’s a good way to illustrate the principle we’re talking about here. More information on the topic can be found in this <a href="https://backlinko.com/ecommerce-seo" target="_blank" rel="noopener">ecommerce SEO guide</a>.</p> <p><strong>Social media – ideal for “shiny objects”</strong></p> <p>As mentioned before, you can get the most out of Facebook, Twitter, YouTube, Instagram, and Pinterest if your product is cool. Products that people buy in an impulsive moment – a funny t-shirt, an interesting video documentary, a stylish clothes rack, or a backpack with an integrated power bank.</p> <p>You know, things the customers don’t even know they want to buy yet. Things that are shared and, as a result, spread by word of mouth. In order for this strategy to work, you usually need a large number of invested followers and fans.</p> <p><strong>Newsletters – turn prospects into customers</strong></p> <p>For senders with a smaller number of subscribers, there are a few <a href="http://www.emailtooltester.com/en/blog/free-newsletter-services/" target="_blank" rel="noopener">free newsletter providers</a>. These are excellent for beginners. A newsletter is especially useful if you want to animate visitors to return to your store, or if you want to turn a previous customer into a repeat customer.</p> <p>You can get a prospect’s email address by offering a rebate coupon, for instance. If you offer a product that requires some explanation, you can also try a free PDF guide or an ebook. By getting their email address, you will be able to send out autoresponder emails to your customers, meaning an automatic sequence of predetermined emails that animates the recipient to return to your website.</p> <p>And then there are <a href="https://sleeknote.com/blog/abandoned-cart-emails" target="_blank" rel="noopener">Cart Abandonment emails</a>. These are incredibly effective as they will go out automatically as a reminder to people who already put items into their shopping cart but didn’t complete their purchase. While larger ecommerce stores often have them built-in, they can also be added manually using your newsletter software. Here you find a <a href="https://magemail.co/blog/abandoned-cart-subject-lines/" target="_blank" rel="noopener">few good examples</a> of this type of email.</p> <h3>Paid traffic: The easiest and fastest way (for people who have money)</h3> <p>Two services come to mind for this strategy: Adwords and Facebook ads. As mentioned above, you need to know what kind of product you’re trying to sell. The cool product is better suited for Facebook. As an added convenience, it’s very easy to pinpoint your target audience. For example, you can offer t-shirts for special interest groups (such as people who fly drones in their leisure time) and then market them to that particular interest group, too.</p> <p>Google Adwords is more about search volumes and click prices. At the end of the day, it’s your return on investment that counts, and it should, ideally, be positive. That’s why you need to do some data analysis. Too many people throw their money at paid traffic ads without knowing whether they’ll get any success out of it. If in doubt, consult a specialist.</p> <p> </p> </div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <p><em>We hope this guide helped you understand the basics of creating an online store! If you have any other questions, leave us a comment. I look forward to hearing from you!</em></p> </div> </div> </div> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Founder and CEO</p> <p class="author-row__description">Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/CAI-250x300.png" alt="Cai Ellis" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/cai/">Cai Ellis</a> <span class="author-checkmark" data-tippy-content="<strong>Cai</strong><br>SEO Manager<br>Master in Design for Interactive Media (Middlesex University)<br>At Tooltester since 2021<br>11 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">SEO Manager</p> <p class="author-row__description">Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>31 Jan 2023 - Smaller additions</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS REVIEW</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </div> </div> </article> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"Create Your Own Online Store <span>An In-Depth Guide for Beginners<\/span>"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.tooltester.com#article","headline":"Create Your Own Online Store An In-Depth Guide for Beginners","name":"Create Your Own Online Store An In-Depth Guide for Beginners","description":"If you don't have a large budget to start your online store we have a couple of options for you. 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