Wix Pricing 2024: What Plan to Pick (and What to Avoid?)

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There won’t be any extra cost for you. A small downside is, of course, that you take your Wix website to a different hosting provider."}},{"@type":"Question","name":"How can I cancel my Wix account\/website?","acceptedAnswer":{"@type":"Answer","text":"Cancelling a Wix premium package can easily be done from within your account:\n\nSimply navigate to your Premium Subscriptions, click the circle with the three dots, and click on “Cancel Plan”. For more details, please go to our detailed Wix cancelation guide where we also explain how you can stop the Auto-Renewal of your contract."}},{"@type":"Question","name":"Is there a money-back guarantee?","acceptedAnswer":{"@type":"Answer","text":"Yes, there is a 14-day “no questions asked” money-back guarantee for all premium plans. It’s very easy as the cancellation is an automatic process that can be done online.\nPlease note that this refund policy doesn’t apply to domain names."}},{"@type":"Question","name":"Will I have to redo my site after switching to a paid plan?","acceptedAnswer":{"@type":"Answer","text":"No, you won’t lose any content after the upgrade."}},{"@type":"Question","name":"Are there any coupons or promo codes for Wix?","acceptedAnswer":{"@type":"Answer","text":"Currently, there is an official promo code that you can use to save 10% on Wix Unlimited and higher! Find it here.\nHere’s a guide on how to redeem a Wix promo code."}},{"@type":"Question","name":"How many products can I add to the Ecommerce plans?","acceptedAnswer":{"@type":"Answer","text":"Currently, you can sell up to 50,000 items in your Wix store, with a maximum of 1000 variants and up to 6 options per product."}},{"@type":"Question","name":"Is there a discount for non-profit organizations (NGO)?","acceptedAnswer":{"@type":"Answer","text":"Yes, charitable and non-profit organizations are eligible for a 70% discount on a two-year subscription on the Wix Unlimited plan.\nUS organizations need to apply for it on Techsoup.\nPlease note the following:\n\nTechsoup charges an admin fee (currently $34)\nAfter the initial term of two years is over, the contract renews at the regular rate unless you apply for the discount again\n\nIf you are based outside the US, your non-profit organization is eligible for a free Combo plan.\nHere is how the application process works:\nEmail support@wix.com with:\n\nThe required documents to prove you are a non-profit org\nThe name of your Wix site\nThe email address of your Wix account\n\nIt needs to be renewed every year. Learn more about why Wix is one of the best website builders for nonprofit."}},{"@type":"Question","name":"When I try to upgrade Wix I see much higher prices. Why?","acceptedAnswer":{"@type":"Answer","text":"You probably have an app installed such as Wix Bookings. When you click upgrade it will automatically add the app to your purchase price.\nTo avoid this, scroll to the bottom of the upgrade page and click this link:"}},{"@type":"Question","name":"Are the prices for Editor X different?","acceptedAnswer":{"@type":"Answer","text":"Editor X is Wix’s website editor for advanced users. It does indeed have a different pricing structure. Find all of Editor X’s plans and prices on this page."}},{"@type":"Question","name":"Wix is running a promotion but Light and Core are not included. What should I do?","acceptedAnswer":{"@type":"Answer","text":"Wix sometimes offers discounts of up to 50%. Unfortunately, they often exclude Light and the Core plan – the plans we recommend the most!\nIn this case, we advise you to take advantage of the offer only if you’d consider at least a 2 or even 3-year plan. This way your savings will be significant.\nJust don’t forget to downgrade your plan after the initial 2 or 3-year period if you don’t need the extra features!"}}],"isPartOf":{"@id":"https:\/\/www.tooltester.com#article"}}]</script> </head> <body class="page no-js"> <div id="svg-sprite" style="height: 0; width: 0; position: absolute; visibility: hidden"> <svg xmlns="http://www.w3.org/2000/svg"><symbol fill="none" id="arrow-left" viewBox="0 0 21 19"><title>arrow-left</title><path d="M8.542 0L0 9.321v.358L8.542 19l2.157-2.233-5.279-5.57H21V7.832H5.392l5.307-5.598L8.542 0z" fill="currentColor"/></symbol><symbol fill="none" id="arrow-right" viewBox="0 0 21 19"><title>arrow-right</title><path d="M12.458 0L21 9.321v.358L12.458 19l-2.157-2.233 5.279-5.57H0V7.832h15.608l-5.307-5.598L12.458 0z" fill="currentColor"/></symbol><symbol fill="none" id="chevron-down" viewBox="0 0 12 7"><title>chevron-down</title><path d="M11 1L6 6 1 1" stroke="currentColor"/></symbol><symbol fill="none" 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</div> </div> <nav class="review-header__nav"> <ul class="review-nav"> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/wix-review/" class="review-nav__link "> Review </a> </li> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/wix-review/prices/" class="review-nav__link review-nav__link--active"> Pricing </a> </li> </ul> </nav> </header> </div> <div class="container content-wrap"> <aside class="sidebar review-sidebar-nav"> <div class="sidebar__mobile"> <button class="sidebar__btn" data-toggle="#toc" data-toggle-class="is-active" data-toggle-body-class="toc-open" aria-label="Toggle search" aria-expanded="false" aria-controls="toc"> Table of contents <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> <a href="https://www.tooltester.com/out/wix-cta" target="_blank" class="btn btn--quaternary btn--small">Try for free</a> </div> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="13423 http://websitett.wpengine.com/?page_id=13423/"></span> comments</a> </div> <ul class="toc" id="toc"> <li class="toc__item"><a href="#overview" class="toc__link">Overview</a></li> <li class="toc__item"><a href="#pricing-table" class="toc__link">Pricing comparison</a></li> <li class="toc__item"><a href="#conclusion" class="toc__link">What does Each Wix Premium Plan Include?</a></li> <li class="toc__item"><a href="#faq" class="toc__link">FAQ</a></li> <li class="toc__item"><a href="#reader-comments" class="toc__link">Comments</a></li> </ul> </aside> <article class="content"> <div class="review-section-header"> <h1 class="review-section-header__title">Wix Pricing Guide 2024: <span>What Plan to Pick (and Which Ones to Avoid!)</span></h1> <div class="review-section-header__meta"> <span class="review-section-header__date">Last updated: <time datetime="2024-06-28">Jun 28, 2024</time></span> <a href="#updates" class="review-section-header__link">See Updates</a> </div> </div> <div class="author-panel"> <div class="author-panel__content"> <p>This article has been written and researched by our expert tooltesters through a precise methodology. <a href="https://www.tooltester.com/en/tooltester-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p> </div> <div class="author-panel__group"> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Author</p> </div> </div> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-1-160x160.jpg" alt="Inka Wibowo" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Researcher</p> </div> </div> </div> </div> <section id="overview"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>Are you wondering how much a Wix website costs? Wix just completely revamped their pricing plans - there are now only 4 main plans, and they all have new names!</p> <p>This analysis will help you pick the right plan by showing you what you really need and what you can do without.</p> <p>P.S. We also compare Wix's pricing to those of its biggest competitors like Squarespace and Weebly - <a href="#price-comparison">find it here</a>.</p> <h2>How Much Does Wix Cost?</h2> <div class="info-box-text">Wix, you can actually build a website for free, but of course, if you want to use your own domain name and have an ad-free website, you will need at least the <strong>Light</strong> plan at $17 per month (billed annually). <strong>Core</strong> adds ecommerce functionality and is better for larger websites that need more storage. It costs $29 per month.</p> <p>Wix <strong>Business</strong> at $36 per month adds advanced ecommerce features such as advanced shipping options and automated sales tax. <strong>Elite Business</strong> is the best choice for the largest ecommerce businesses that need access to the full array of features at $159 per month.</div> <h3>Quick Breakdown of Wix's Most Important Plans</h3> <p>This table shows the most popular pricing options in their monthly and yearly payment variants.</p> <div class="table-scroll-container"> <table> <thead> <tr> <th width="25%">Wix plans</th> <th width="25%">Monthly</th> <th width="25%">Yearly</th> <th width="25%">Key Feature</th> </tr> </thead> <tbody> <tr> <td>Free</td> <td>$0</td> <td>$0</td> <td>Free but shows the Wix branding on your site.</td> </tr> <tr> <td>Light</td> <td>$24/month</td> <td>$17/month</td> <td>No adverts shown and use of a custom domain. <a href="https://www.tooltester.com/out/wix-combo" target="_blank" rel="noopener noreferrer">More information</a>.</td> </tr> <tr> <td>Core</td> <td>$36/month</td> <td>$29/month</td> <td>You can sell online and get business apps like Wix Hotels or Wix Bookings.</td> </tr> <tr> <td>Business</td> <td>$43/month</td> <td>$36/month</td> <td>Adds advanced ecommerce features for large stores.</td> </tr> <tr> <td>Discount code</td> <td colspan="3">Use the coupon code: "<strong>TOOLTESTER10</strong>", and save 10% on monthly and yearly plans.</td> </tr> </tbody> </table> </div> <p><strong>Please note</strong>: all Wix premium plans include a 14-day money-back guarantee. The process is straightforward and can be done through an online form.</p> </section> <section id="video" class="block block--spacing-small"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="YnekRQ4P4I0"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Wix pricing video" src="https://img.youtube.com/vi/YnekRQ4P4I0/0.jpg"></div> </div> </div> <p> <a href="https://www.tooltester.com/out/wix-info" target="_blank"> Wix offers a free plan. Sign up for it here (link will open in a new window) </a> </p> </section> <section id="pricing-table" class="block"> <p><p>If you’re still not sure, why not try our quick quiz to find the perfect Wix pricing plan for you?</p> <div class="lazy-quiz"> <div id="front_code8d821798"> <img id="quizimgcode8d821798" src="https://www.tooltester.com/wp-content/uploads/2023/08/wix-pricing-smart-quiz.png" alt="wix pricing quiz"> </div> <div id = "result_code8d821798" style="display;none"> </div> </div> <script> document.getElementById('quizimgcode8d821798').addEventListener('click', function() { executeShortcode('code8d821798', 'wix-pricing-quiz', '82d26e4bfc' ); }); </script> <hr /> <p>Our intelligent Smart Quiz algorithm will find the ideal Wix plan for you in less than a minute. If you prefer, you can, of course, also find detailed pricing tables below:</p> </p> <h2>Wix’s Website Plans in Detail</h2> <div id="pricing-table" class="table-alt-styling"> <table id="tablepress-7" class="tablepress tablepress-id-7"> <thead> <tr class="row-1"> <th class="column-1">Feature</th><th class="column-2">Light</th><th class="column-3">Core</th><th class="column-4">Business</th><th class="column-5">Business Elite</th> </tr> </thead> <tbody> <tr class="row-2"> <td class="column-1"><b>Domain included in yearly plans?<br/></b></td><td colspan="4" class="column-2">Free domain name for 1 year, $17.35 (yearly) thereafter. Private registration costs $9.90 on top, but is optional. </td> </tr> <tr class="row-3"> <td class="column-1"><b>Email accounts</b></td><td colspan="4" class="column-2">Wix offers email accounts through <a href="https://www.tooltester.com/out/gsuite" target="_blank" rel="noopener noreferrer">Google Workspace</a>, which is $6 per user per month.</td> </tr> <tr class="row-4"> <td colspan="5" class="column-1"><b>Features</b></td> </tr> <tr class="row-5"> <td class="column-1">Ad-free</td><td class="column-2">Yes</td><td class="column-3">Yes</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-6"> <td class="column-1">Max. number of pages</td><td colspan="4" class="column-2">100 pages<br />There's is no limit for <a href="https://www.tooltester.com/out/wix-page-limit" target="_blank" rel="noopener noreferrer">blog posts and dynamic pages</a>.</td> </tr> <tr class="row-7"> <td class="column-1">Storage</td><td class="column-2">2 GB</td><td class="column-3">50 GB</td><td class="column-4">100 GB</td><td class="column-5">Unlimited</td> </tr> <tr class="row-8"> <td class="column-1">Vistitor Analytics app</td><td class="column-2">Not included (instead you can use Google Analytics for free)</td><td class="column-3">Basic site analytics</td><td class="column-4">Standard site analytics</td><td class="column-5">Advanced site analytics</td> </tr> <tr class="row-9"> <td class="column-1">Registration forms</td><td class="column-2">4 forms<br /> 10 fields each</td><td class="column-3">10 forms<br /> 50 fields each</td><td class="column-4">25 forms<br /> 75 fields each</td><td class="column-5">75 forms<br /> 100 fields each</td> </tr> <tr class="row-10"> <td class="column-1">Booking platforms (Wix Bookings, Wix Events, Wix Hotels)</td><td class="column-2">No</td><td class="column-3">Yes</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-11"> <td class="column-1">Accept payments</td><td class="column-2">No</td><td class="column-3">Yes</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-12"> <td class="column-1">Plans & recurring payments</td><td class="column-2">No</td><td class="column-3">Yes</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-13"> <td class="column-1">Sell on marketplaces and social channels<br /> </td><td class="column-2">No</td><td class="column-3">Yes</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-14"> <td class="column-1">Automated sales tax</td><td class="column-2">No</td><td class="column-3">No</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-15"> <td class="column-1">Sell up to 50k products</td><td class="column-2">No</td><td class="column-3">Yes</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-16"> <td class="column-1">Abandoned cart recovery</td><td class="column-2">No</td><td class="column-3">Yes</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-17"> <td class="column-1">Advanced shipping (e.g. label printing)</td><td class="column-2">No</td><td class="column-3">No</td><td class="column-4">Yes</td><td class="column-5">Yes</td> </tr> <tr class="row-18"> <td class="column-1">Loyalty program by Smile.io</td><td class="column-2">No</td><td class="column-3">No</td><td class="column-4">No</td><td class="column-5">Yes</td> </tr> <tr class="row-19"> <td class="column-1">Dropshipping by Modalist</td><td class="column-2">No</td><td class="column-3">25 products</td><td class="column-4">250 products</td><td class="column-5">50,000 products</td> </tr> <tr class="row-20"> <td class="column-1">Product reviews by KudoBuzz</td><td class="column-2">No</td><td class="column-3">Included</td><td class="column-4">Included</td><td class="column-5">Included</td> </tr> <tr class="row-21"> <td class="column-1">Multiple currencies</td><td class="column-2">No</td><td class="column-3">No</td><td class="column-4">Primary plus 5</td><td class="column-5">Primary plus 10</td> </tr> <tr class="row-22"> <td class="column-1"><strong>Premium support</strong></td><td class="column-2">Included</td><td class="column-3">Included</td><td class="column-4">Included</td><td class="column-5">Priority Support, extra fast</td> </tr> <tr class="row-23"> <td class="column-1"><b>Monthly Plan Prices<br/></b></td><td class="column-2">$24/month</td><td class="column-3">$36/month</td><td class="column-4">$43/month</td><td class="column-5">$172/month</td> </tr> <tr class="row-24"> <td class="column-1"><b>Yearly Plan Prices<br/></b></td><td class="column-2"><strong>$17/month</strong><br /><strong>Recommended!</strong></td><td class="column-3">$29/month</td><td class="column-4">$36/month</td><td class="column-5">$159/month</td> </tr> <tr class="row-25"> <td class="column-1"><b>Two-Year Plan Prices<br/></b></td><td class="column-2">$14/month</td><td class="column-3">$24 /month</td><td class="column-4">$29 /month</td><td class="column-5">$121 /month</td> </tr> <tr class="row-26"> <td class="column-1"><b>Three-Year Plan Prices<br/></b></td><td class="column-2">$11/month</td><td class="column-3">$19/month</td><td class="column-4">$23/month</td><td class="column-5">$110/month</td> </tr> <tr class="row-27"> <td class="column-1"><b>More information</b></td><td colspan="4" class="column-2"><a href="https://www.tooltester.com/out/wix-table-premium" target="_blank" rel="noopener noreferrer"><strong>Visit Wix.com for a free trial account</strong></a></td> </tr> </tbody> </table> </div> <p><p>Please note that the yearly, 2-year and 3-year plans will be charged at once. So you’ll be paying the full term upfront in one payment. </p> <h3><b>How do Wix’s prices compare to other website builders?</b></h3> <p>Let’s see how Wix compares with other companies for non-ecommerce websites. For each of them, we picked the cheapest ad-free premium plan that allows you to connect a custom domain name. Find a full list of <a href="https://www.tooltester.com/en/blog/wix-alternatives/">Wix alternatives</a> here.</p> <table> <thead> <tr> <th>Provider</th> <th>Regular website</th> <th>Online store</th> </tr> </thead> <tbody> <tr> <td>Wix</td> <td>$17 / month</td> <td>$29 / month</td> </tr> <tr> <td>Hostinger</td> <td>$9.99 / month</td> <td>$11.99 / month</td> </tr> <tr> <td>Webnode</td> <td>$12.90 / month</td> <td>$12.90 / month</td> </tr> <tr> <td>Weebly</td> <td>$12 / month</td> <td>$26 / month</td> </tr> <tr> <td>Squarespace</td> <td>$16 / month</td> <td>$23 / month</td> </tr> <tr> <td>Shopify</td> <td>N/A</td> <td>$39 / month</td> </tr> </tbody> </table> <p>At first glance, it may seem like Wix is an expensive website builder, you’ll have to shell out at least $17 per month. That being said, except for Hostinger, the rest of the site builders have a similar price tag.</p> <p>It should be noted, too, that <strong>Wix is a more mature web creation tool</strong> than most, and it offers more features and options than, for example, Hostinger, Weebly, or Webnode.</p> <p>If you’re looking to create an online store, Wix will cost you $29 per month, quite a bit more than some of the platforms listed earlier (e.g. Hostinger or Webnode). But the truth is that Wix is much better for selling products online (<a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/">read review</a>). The only platform comparable to Wix could be Shopify, which will cost you a minimum of $39 per month.</p> </p> </section> <section id="conclusion" class="block"> <h2>What does Each Wix Premium Plan Include?</h2> <p><img loading="lazy" decoding="async" class="size-full wp-image-12060 alignright" src="https://www.tooltester.com/wp-content/uploads/2014/06/wix-domain-names.png" alt="Wix domain" width="116" height="296" srcset="https://www.tooltester.com/wp-content/uploads/2014/06/wix-domain-names.png 116w, https://www.tooltester.com/wp-content/uploads/2014/06/wix-domain-names-71x180.png 71w, https://www.tooltester.com/wp-content/uploads/2014/06/wix-domain-names-23x60.png 23w" sizes="(max-width: 116px) 100vw, 116px" /></p> <h3>Regular Websites</h3> <p><strong>Light</strong> comes with a domain name if you pick a yearly subscription. You can get .com, .net, .org, .biz and a few other extensions (see screenshot). Please note that it’s only free for the first year, the regular price is around $17.35 per year. It also allows you to connect <a href="https://www.tooltester.com/en/blog/wix-domain-and-email/#Domain_names_purchased_elsewhere">existing domain names</a> with your Wix website builder.</p> <p>Light has everything except an online store and business apps (e.g. Bookings, Events, Restaurants, etc.) – the main difference to the <strong>Core</strong> plan.</p> <div class="info-box-text"><strong>Our recommendation</strong>: In our opinion, <strong>Light is all you need</strong> for small business sites without ecommerce.</p> <p>You can always upgrade your plan, and your existing funds will be credited. Light’s data limits are more than sufficient for most websites.</div> <h3>Ecommerce Websites</h3> <p>Starting with the <strong>Core plan, </strong>you can accept online payments through your website and also use Wix’s <strong>online store</strong>.</p> <p>Additionally, you’ll also be able to use the most interesting Wix premium apps like Wix Hotels, Wix Restaurants, Wix Bookings or Wix Music (available through the <a href="https://www.tooltester.com/en/blog/what-is-wix-app-market/">Wix App Market</a>).</p> <p><strong>Wix Business</strong> adds advanced features like better shipping options, the possibility to offer more dropshipping products and use a dedicated too for automated sales tax. There are no commission fees charged by Wix (other than transaction costs for your <a href="https://www.tooltester.com/en/blog/wix-payments/">payment gateway</a>).</p> <p><strong>Business Elite</strong> can be valuable if you need really fast customer support. In addition to that Wix increases some of the limits for dropshipping, product reviews and lets you offer a loyalty program for your store. In most cases, it’s probably not worth the upgrade.</p> <p><strong>Sidenote</strong>: <em>Keep in mind that you can test the online store and most premium apps in the free plan too. Compared to its <a href="https://www.tooltester.com/en/ecommerce-platforms/">ecommerce competitors</a>, the online store is rather affordable. You’ll find more information in our <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/">Wix ecommerce review</a>. You can also see how well Wix fares in our <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">best ecommerce website builder</a> guide.</em></p> <p>Finally, they also offer an <strong>Enterprise</strong> plan with “Custom Pricing”. Prices start at $500 (!) per month. This plan will only be interesting if you are already a Business Elite user, hitting the limits of that plan. It includes a dedicated account manager.</p> <h2>How can I Pay for My Wix Subscription?</h2> <p>Accepted payment methods at Wix are Visa/Mastercard, American Express, JBC, Diners, and Discover. If you are based in Europe you can also pay by direct debit (SEPA). Direct debit may take 2-7 business days to process. Wix also issues VAT invoices that can be found in your account under Billing History. Paypal is currently not accepted by Wix.</p> <h2>What are the Wix Plans We Recommend the Most?</h2> <p>Based on 1,292 completions, our Smart Finder tool recommended the following plans:</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-58864 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/01/wix-plans-popular.png" alt="wix plans popular" width="600" height="600" srcset="https://www.tooltester.com/wp-content/uploads/2020/01/wix-plans-popular.png 600w, https://www.tooltester.com/wp-content/uploads/2020/01/wix-plans-popular-150x150.png 150w, https://www.tooltester.com/wp-content/uploads/2020/01/wix-plans-popular-300x300.png 300w, https://www.tooltester.com/wp-content/uploads/2020/01/wix-plans-popular-170x170.png 170w, https://www.tooltester.com/wp-content/uploads/2020/01/wix-plans-popular-160x160.png 160w, https://www.tooltester.com/wp-content/uploads/2020/01/wix-plans-popular-180x180.png 180w" sizes="(max-width: 600px) 100vw, 600px" /></p> <p>You can see that <strong>Wix Combo (now called Light)</strong> was the best match for most people wanting to create a regular website. It was the top recommendation 474 times (37%). For ecommerce, <strong>Wix Business Basic (now called Core)</strong> was recommended 409 times (32%).</p> <p><em>This result is based on 1,972 Smart Finder engagements, of which, 1,292 were completed, in a time frame of 7 weeks. Another 2% were recommended the Free plan. The Pro and Enterprise plans weren’t included in the results as they are only relevant to a tiny segment of all Wix users.</em></p> <p>Take the test, find it at the top of this page, if you’d like to receive your own personal recommendation.</p> <h2>What about Email Accounts?</h2> <p>One thing Wix doesn’t solve particularly well is email accounts for your domain name. You can sign up for <a href="https://www.tooltester.com/out/gsuite" target="_blank" rel="noopener">Google Workspace</a> through them but you’ll have to pay $6 per month.</p> <p>An alternative solution is to purchase the domain name through a third party (e.g. <a href="https://www.tooltester.com/out/namecheap-email" target="_blank" rel="noopener">Namecheap</a>) and get a custom email address from there. This will cost you around $15 per year.</p> <p>The cheapest option is <a href="https://www.tooltester.com/out/zoho-workplace">Zoho Workplace</a>, where you get up to 5 custom email addresses for free. It’s similar to Google Workspace, but it’s not quite as feature-rich or easy to use.</p> <h2>What about Email Marketing?</h2> <p>Since Wix decided to discontinue Wix Ascend, most additional marketing tools that were part of it (think of <a href="https://www.emailtooltester.com/en/blog/best-online-form-builder/" target="_blank" rel="noopener">contact forms</a>, <a href="https://www.tooltester.com/en/best-livechat-software/">live chat</a>, and <a href="https://www.emailtooltester.com/en/blog/free-email-marketing-services/" target="_blank" rel="noopener">email marketing</a>) have now been included in Wix’s standard subscriptions. Users should be happy with these changes; since it’s way more convenient (and cheaper) to get everything from a Wix plan directly.</p> <p><strong>Email marketing is the only feature that needs to be purchased separately</strong> since this major update (although there is still a free version available).</p> <p>Wix launched separate <strong>Email Marketing plans</strong> for users interested in more advanced features, such as segmentation, scheduling options, and a higher monthly sending allowance.</p> <p>There are 3 paid plans available:</p> <ul> <li><strong>Essentials</strong>: $10/month (500 monthly emails)</li> <li><strong>Core</strong>: $24/month (5.000 monthly emails)</li> <li><strong>Advanced</strong>: $49/month (1,000,000 monthly emails)</li> </ul> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-135757" src="https://www.tooltester.com/wp-content/uploads/2024/06/wix-email-marketing.png" alt="wix email marketing" width="1400" height="864" srcset="https://www.tooltester.com/wp-content/uploads/2024/06/wix-email-marketing.png 1400w, https://www.tooltester.com/wp-content/uploads/2024/06/wix-email-marketing-300x185.png 300w, https://www.tooltester.com/wp-content/uploads/2024/06/wix-email-marketing-1024x632.png 1024w, https://www.tooltester.com/wp-content/uploads/2024/06/wix-email-marketing-768x474.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <p>As we’ve mentioned before, there’s also a free version of the email marketing tool that allows users to send up to 200 emails per month. You can upgrade to a paid plan and receive a full refund within 14 days if you decide it’s not for you.</p> <h2>Summary of Wix’s Website and Ecommerce Pricing:</h2> <p>Here’s our quick summary of all 9 Wix pricing tiers. Prices are shown for the annual billing option.</p> <ol> <li><strong>Free</strong>: $0 forever. Gives you access to all templates and most features. Ad-supported without a proper domain name.</li> <li><strong>Light</strong>: $17/month. Use your domain and remove Wix’s branding. Great for personal and small business sites.</li> <li><strong>Core</strong>: $29/month. The best plan for ecommerce websites (smaller online stores and sites with online booking etc.).</li> <li><strong>Business</strong>: $36. Get professional ecommerce features and more storage (100GB).</li> <li><strong>Business Elite</strong>: $159. Priority support for store owners and the full array of ecommerce features.</li> <li><strong>Enterprise</strong>: starting at $500/month. Enjoy phone support. If you need this plan, you probably already know it.</li> </ol> <h2>Final Thoughts – Is Wix Good Value?</h2> <p>Here’s the short answer: Wix <em>can offer</em> great value for your money, but finding the right plan for your needs is key.</p> <p>For those who aren’t looking to run an e-commerce site, the <a href="https://www.tooltester.com/out/wix-combo" target="_blank" rel="noopener"><strong>Light</strong></a> plan is often the best bet. It’s ad-free and includes your own domain name. So, unless you plan to upload thousands of images or a bunch of videos, you can probably skip the other website plans for now. And don’t forget, upgrading later is always an option!</p> <p>If you’re interested in launching an e-commerce website, we recommend starting with the <a href="https://www.tooltester.com/out/wix-prices-business-basic" target="_blank" rel="noopener"><strong>Core</strong></a> plan. It’s the most affordable option that allows you to accept online payments. Plus, we appreciate that Wix offers monthly payment plans, a feature that many other website builders only include in their yearly subscriptions.</p> <p><a href="https://www.tooltester.com/out/wix-premium" target="_blank" rel="noopener">> Click here to try out Wix for free</a></p> <p class="well-1">Tip: Save <strong>10%</strong> on your first payment using this <a href="https://www.tooltester.com/out/wix-public-voucher-pricing" target="_blank" rel="noopener">Wix Voucher Code</a>. The discount may not be valid for all pricing tiers.</p> </section> <section id="faq" class="accordion block"> <h2>FAQ</h2> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="do-all-wix-plans-include-web-hosting"> <h3 class="accordion__title">Do all Wix plans include web hosting?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-1" role="region" aria-labelledby="do-all-wix-plans-include-web-hosting"> <p>Yes, hosting is included. There won’t be any extra cost for you. A small downside is, of course, that you take your Wix website to a different hosting provider.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="how-can-i-cancel-my-wix-account-website"> <h3 class="accordion__title">How can I cancel my Wix account/website?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-2" role="region" aria-labelledby="how-can-i-cancel-my-wix-account-website"> <p>Cancelling a Wix premium package can easily be done from within your account:</p> <p><img decoding="async" class="alignnone size-full wp-image-123185" src="https://www.tooltester.com/wp-content/uploads/2023/01/wix-premium-subscriptions.png" alt="wix premium subscriptions" width="1024" height="577" srcset="https://www.tooltester.com/wp-content/uploads/2023/01/wix-premium-subscriptions.png 1024w, https://www.tooltester.com/wp-content/uploads/2023/01/wix-premium-subscriptions-300x169.png 300w, https://www.tooltester.com/wp-content/uploads/2023/01/wix-premium-subscriptions-768x433.png 768w, https://www.tooltester.com/wp-content/uploads/2023/01/wix-premium-subscriptions-887x500.png 887w, https://www.tooltester.com/wp-content/uploads/2023/01/wix-premium-subscriptions-450x254.png 450w, https://www.tooltester.com/wp-content/uploads/2023/01/wix-premium-subscriptions-780x440.png 780w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>Simply navigate to your Premium Subscriptions, click the circle with the three dots, and click on “Cancel Plan”. For more details, please go to our <a href="https://www.tooltester.com/en/blog/how-to-cancel-a-wix-premium-subscription/">detailed Wix cancelation guide</a> where we also explain how you can stop the Auto-Renewal of your contract.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-3" id="is-there-a-money-back-guarantee"> <h3 class="accordion__title">Is there a money-back guarantee?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-3" role="region" aria-labelledby="is-there-a-money-back-guarantee"> <p>Yes, there is a 14-day “no questions asked” money-back guarantee for all premium plans. It’s very easy as the cancellation is an automatic process that can be done online.<br /> Please note that this refund policy doesn’t apply to <a href="https://www.tooltester.com/out/wix-refund-domain" target="_blank" rel="noopener">domain names</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-4" id="will-i-have-to-redo-my-site-after-switching-to-a-paid-plan"> <h3 class="accordion__title">Will I have to redo my site after switching to a paid plan?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-4" role="region" aria-labelledby="will-i-have-to-redo-my-site-after-switching-to-a-paid-plan"> <p>No, you won’t lose any content after the upgrade.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-5" id="are-there-any-coupons-or-promo-codes-for-wix"> <h3 class="accordion__title">Are there any coupons or promo codes for Wix?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-5" role="region" aria-labelledby="are-there-any-coupons-or-promo-codes-for-wix"> <p>Currently, there is an official promo code that you can use to save 10% on Wix Unlimited and higher! <a href="https://www.tooltester.com/out/wix-public-voucher-pricing" target="_blank" rel="noopener">Find it here</a>.</p> <p>Here’s a guide on <a href="https://www.tooltester.com/en/reviews/wix-review/redeem-wix-promo-code/">how to redeem a Wix promo code</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-6" id="how-many-products-can-i-add-to-the-ecommerce-plans"> <h3 class="accordion__title">How many products can I add to the Ecommerce plans?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-6" role="region" aria-labelledby="how-many-products-can-i-add-to-the-ecommerce-plans"> <p>Currently, you can sell <a href="https://www.tooltester.com/out/wix-ecommerce-products" target="_blank" rel="noopener">up to 50,000 items in your Wix store</a>, with a maximum of 1000 variants and up to 6 options per product.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-7" id="is-there-a-discount-for-non-profit-organizations-ngo"> <h3 class="accordion__title">Is there a discount for non-profit organizations (NGO)?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-7" role="region" aria-labelledby="is-there-a-discount-for-non-profit-organizations-ngo"> <p>Yes, charitable and non-profit organizations are eligible for a 70% discount on a two-year subscription on the Wix Unlimited plan.</p> <p><strong>US organizations</strong> need to apply for it on <a href="https://www.techsoup.org/products/wix-unlimited-premium-plan-g-51063-" target="_blank" rel="noopener">Techsoup</a>.</p> <p>Please note the following:</p> <ul> <li>Techsoup charges an admin fee (currently $34)</li> <li>After the initial term of two years is over, the contract renews at the regular rate unless you apply for the discount again</li> </ul> <p>If you are based <strong>outside the US</strong>, your non-profit organization is eligible for a free Combo plan.</p> <p>Here is how the application process works:</p> <p>Email <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="aedddbdedec1dcdaeed9c7d680cdc1c3">[email protected]</a> with:</p> <ul> <li>The required documents to prove you are a non-profit org</li> <li>The name of your Wix site</li> <li>The email address of your Wix account</li> </ul> <p>It needs to be renewed every year. Learn more about why Wix is one of the <a href="https://www.tooltester.com/en/blog/best-website-builder-for-nonprofit/">best website builders for nonprofit</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-8" id="when-i-try-to-upgrade-wix-i-see-much-higher-prices-why"> <h3 class="accordion__title">When I try to upgrade Wix I see much higher prices. Why?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-8" role="region" aria-labelledby="when-i-try-to-upgrade-wix-i-see-much-higher-prices-why"> <p>You probably have an app installed such as Wix Bookings. When you click upgrade it will automatically add the app to your purchase price.</p> <p>To avoid this, scroll to the bottom of the upgrade page and click this link:</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-13877" src="https://www.tooltester.com/wp-content/uploads/2017/09/wix-upgrade.png" alt="wix upgrade" width="935" height="507" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/wix-upgrade.png 935w, https://www.tooltester.com/wp-content/uploads/2017/09/wix-upgrade-300x163.png 300w, https://www.tooltester.com/wp-content/uploads/2017/09/wix-upgrade-768x416.png 768w" sizes="(max-width: 935px) 100vw, 935px" /></p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-9" id="are-the-prices-for-editor-x-different"> <h3 class="accordion__title">Are the prices for Editor X different?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-9" role="region" aria-labelledby="are-the-prices-for-editor-x-different"> <p>Editor X is Wix’s website editor for advanced users. It does indeed have a different pricing structure. Find all of Editor X’s plans and prices <a href="https://www.tooltester.com/en/wix-editor-x/">on this page</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-10" id="wix-is-running-a-promotion-but-light-and-core-are-not-included-what-should-i-do"> <h3 class="accordion__title">Wix is running a promotion but Light and Core are not included. What should I do?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-10" role="region" aria-labelledby="wix-is-running-a-promotion-but-light-and-core-are-not-included-what-should-i-do"> <p>Wix sometimes offers discounts of up to 50%. Unfortunately, they often exclude Light and the Core plan – the plans we recommend the most!</p> <p>In this case, we advise you to take advantage of the offer only if you’d consider at least a <strong>2</strong> or even <b>3-year</b> plan. This way your savings will be significant.</p> <p>Just don’t forget to downgrade your plan after the initial 2 or 3-year period if you don’t need the extra features!</p> </div> </div> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Founder and CEO</p> <p class="author-row__description">Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>28 Jun 2024 - New prices<br /> 14 Aug 2023 - Email marketing plans added<br /> 08 Aug 2023 - Updated Smart Quiz<br /> 25 Jul 2023 - New Wix pricing video added<br /> 05 Jul 2023 - Complete revamp of Wix's pricing plans<br /> 12 Jan 2023 - Added information about canceling a Wix subscription (FAQ)<br /> 06 Dec 2022 - Non-profit pricing updated<br /> 10 Nov 2022 - Smaller updates and corrections<br /> 28 Apr 2022 - Pricing and storage limit updates<br /> 26 Mar 2022 - Checked for accuracy and smaller updates<br /> 19 Nov 2021 - Updated pricing video added<br /> 20 Oct 2021 – Checked for accuracy, smaller updates.<br /> 01 Sep 2021 – Most recent price increases reflected (cost of monthly plans rose significantly).<br /> 13 Nov 2020 – Wix now has a page limit of 100.<br /> 18 Sep 2020: New pricing structure for ecommerce plans and price increase.<br /> 08 Jul 2020: Wix Ascend Pricing added.<br /> 07 Nov 2019: Minor updates.<br /> 28 Oct 2019: Smart Finder added.<br /> 22 Oct 2019: A few minor updates.<br /> 06 Aug 2019: A few updates<br /> 01 Aug 2019: Costs for credit card transactions added.<br /> 01 July 2019: New video added.<br /> 31 May 2019: Wix increased their USD prices.<br /> 05 Apr 2019: Smaller Updates.<br /> 11 Feb 2019: Wix Email Marketing is part of Wix Ascend now.<br /> 03 Oct 2018: Wix launched the Business & eCommerce premium plans.<br /> 24 Sep 2018: Price increase and name change for the former E-Commerce plan (which used to be $17 per month). It's now called Business Basic. The VIP plan went up from $25 to $29 and doesn't include an online store anymore. No change for existing customers.</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS REVIEW</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </article> </div> <section id="reader-comments" class="comments"> <div class="comments__inner"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> const disqusInstance = { post_url: "https://www.tooltester.com/en/reviews/wix-review/prices/", post_id: "13423 http://websitett.wpengine.com/?page_id=13423/", page_title: "Wix Pricing Guide 2024: <span>What Plan to Pick (and Which Ones to Avoid!)</span>", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); 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Wix Pricing 2024: What Plan to Pick (and What to Avoid?)