Shopify Review 2024 - When (& When Not) To Use it

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href="https://www.tooltester.com/en/">Home</a></span> » <span><a href="https://www.tooltester.com/en/reviews/">Website Builder Ranking</a></span> » <span class="breadcrumb_last" aria-current="page">Shopify</span></span></p> </div> <div class="review-header__cover" >   </div> <div class="review-header__inner container"> <div class="review-header__site-logo"> <a href="https://www.tooltester.com/en/" class="review-header__tt-logo"> <span class="sr-only">Tooltester</span> <svg class="icon icon-logo"><use xlink:href="#logo"></use></svg> </a> </div> <div class="review-header__logo"> <a href="https://www.tooltester.com/out/shopify"> <img src="https://www.tooltester.com/wp-content/uploads/2017/08/shopify_review.png" loading="lazy" alt="shopify"> </a> </div> <div class="review-header__cta"> <a href="https://www.tooltester.com/out/shopify" target="_blank" class="btn btn--quaternary btn--full u-mt0 u-mb0">3-day free trial</a> </div> <div class="review-header__score"> <span class="review-header__score-label">Rating:</span> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 94%, rgba(230,230,230) 0 100%)"> <span>4.7</span> </div> </div> <div class="review-header__summary"> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Best</p> <ul class="checklist"> <li>Variety of Designs</li> <li>Scaling your business</li> </ul> </a> </div> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Worst</p> <ul class="checklist checklist--cons"> <li>Transaction fees</li> <li>Creating regular content</li> </ul> </a> </div> <div class="review-header__summary-item review-header__summary-item--pricing"> <p class="review-header__summary-title">Starting From</p> <p class="review-header__starting-from">$29 / month</p> </div> </div> <nav class="review-header__nav"> <ul class="review-nav"> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/shopify/" class="review-nav__link review-nav__link--active "> Review </a> </li> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/shopify/pricing/" class="review-nav__link "> Pricing </a> </li> </ul> </nav> </header> </div> <div class="container content-wrap"> <aside class="sidebar review-sidebar-nav"> <div class="sidebar__mobile"> <button class="sidebar__btn" data-toggle="#toc" data-toggle-class="is-active" data-toggle-body-class="toc-open" aria-label="Toggle search" aria-expanded="false" aria-controls="toc"> Table of contents <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> <a href="https://www.tooltester.com/out/shopify" target="_blank" class="btn btn--quaternary btn--small">3-day free trial</a> </div> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="55851 https://www.websitetooltester.com/?page_id=55851"></span> comments</a> </div> <ul class="toc" id="toc"> <li class="toc__item"><a href="#overview" class="toc__link">Overview</a></li> <li class="toc__item"><a href="#screenshots" class="toc__link">Screenshots</a></li> <li class="toc__item"><a href="#pricing" class="toc__link">Pricing</a></li> <li class="toc__item"><a href="#pros-cons" class="toc__link">Pros/cons</a></li> <li class="toc__item"><a href="#rating" class="toc__link">Rating details</a></li> <li class="toc__item"><a href="#conclusion" class="toc__link">Conclusion</a></li> <li class="toc__item"><a href="#recommendation" class="toc__link">Recommendation</a></li> <li class="toc__item"><a href="#examples" class="toc__link">Examples</a></li> <li class="toc__item"><a href="#user-opinions" class="toc__link">User opinions</a></li> <li class="toc__item"><a href="#faq" class="toc__link">FAQ</a></li> <li class="toc__item"><a href="#techie-stuff" class="toc__link">Techie stuff</a></li> <li class="toc__item"><a href="#alternatives" class="toc__link">Alternatives</a></li> <li class="toc__item"><a href="#reader-comments" class="toc__link">Comments</a></li> </ul> </aside> <article class="content"> <div class="review-section-header"> <h1 class="review-section-header__title">Shopify Review 2024 <span>What’s all the hype about?</span></h1> <div class="review-section-header__meta"> <span class="review-section-header__date">Last updated: <time datetime="2024-07-23">Jul 23, 2024</time></span> <a href="#updates" class="review-section-header__link">See Updates</a> </div> </div> <div class="author-panel"> <div class="author-panel__content"> <p>This article has been written and researched by our expert tooltesters through a precise methodology. <a href="https://www.tooltester.com/en/tooltester-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p> </div> <div class="author-panel__group"> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/JOSEP-1-160x160.jpg" alt="Josep Garcia" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/josep/">Josep Garcia</a> <span class="author-checkmark" data-tippy-content="<strong>Josep</strong><br>Content Manager<br>M.A. Multimedia Applications (UOC)<br>At Tooltester since 2014<br>94 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Author</p> </div> </div> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2023/02/sarah-baxter-160x160.png" alt="Sarah Baxter" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/sarahbaxter/">Sarah Baxter</a> <span class="author-checkmark" data-tippy-content="<strong>Sarah</strong><br>Ecommerce Specialist<br>At Tooltester since 2023<br>5 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Researcher</p> </div> </div> </div> </div> <section id="overview"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p><p>Shopify has become some sort of 'rock star' in the world of online commerce. In 2006, they launched their platform with a simple purpose: to allow anyone, even without much tech knowledge, to open their own online store.</p> <p>After extensively testing Shopify and comparing it with a dozen platforms, it has taken the #1 spot in <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">our ranking</a>. Let’s see why!</p> <p><em>If you don't want to read this long Shopify review, watch this brief video I made to preview what you can expect.</em></p> <h2>Shopify Review: What to expect?</h2> <p class="well-1">Shopify allows beginners (and pros) to create online stores without coding. No software installations or hosting services are required. Shopify features plans ranging from $39 - $399/month and there are no additional transaction fees if you use Shopify Payments.</p> <h2>Background check – What is Shopify?</h2> <p>Back in 2006, a German youngster living in Canada decided to sell snowboards online. He created his own ecommerce solution and soon realized others could also use it.</p> <p>Fast-forward several years and <a href="https://www.tooltester.com/out/shopify" target="_blank" rel="noopener noreferrer">Shopify</a> has become the #1 tool for many (and that youngster is now loaded). <strong>Shopify is the leading ecommerce solution</strong> with thousands of online stores, offices around the globe, $63 billion worth of sales and over 3,000 employees.</p> <h2>How does Shopify work?</h2> <p>As I see it, Shopify is not only an easy way to launch and manage your online store. It’s geared towards <strong>supporting store owners </strong><strong>in crucial aspects</strong> like opening additional channels (e.g. Amazon, eBay or Facebook), offering customer support tools (e.g. live chat) and by taking care of the technical hassles.</p> <p>You can use Shopify without being an expert. Just like other platforms for creating online stores, Shopify has a visual interface that allows you to upload photos of your products and fill in the necessary information, such as prices and shipping costs.</p> <p>In addition, Shopify takes care of any necessary updates, so you won't have to update plugins or worry about hosting or the security of your online store.</p> </p> </section> <section id="videos" class="block"> <h2>Videos</h2> <div class="u-bg-cream u-p u-mt-l"> <div class="tabs u-mt0"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="shopify-video-review" tabindex="0"> Shopify Video Review </li> <li class="tabs__switcher" data-tab-index="user-story" tabindex="0"> User Story </li> <li class="tabs__switcher" data-tab-index="shopify-vs-wix" tabindex="0"> Shopify vs Wix </li> <li class="tabs__switcher" data-tab-index="shopify-vs-squarespace" tabindex="0"> Shopify vs Squarespace </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="shopify-video-review"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="HCcgkX6mOq4"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Shopify Video Review video" src="https://img.youtube.com/vi/HCcgkX6mOq4/0.jpg"></div> </div> </div> </div> <div class="tabs__content" data-tab-index="user-story" style="display: none;"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="gUEvnX-G4Is"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="User Story video" src="https://img.youtube.com/vi/gUEvnX-G4Is/0.jpg"></div> </div> </div> </div> <div class="tabs__content" data-tab-index="shopify-vs-wix" style="display: none;"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="lTx8wojAQkE"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Shopify vs Wix video" src="https://img.youtube.com/vi/lTx8wojAQkE/0.jpg"></div> </div> </div> </div> <div class="tabs__content" data-tab-index="shopify-vs-squarespace" style="display: none;"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="yin177qSrP4"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Shopify vs Squarespace video" src="https://img.youtube.com/vi/yin177qSrP4/0.jpg"></div> </div> </div> </div> </div> </div> </div> <p><a href="https://www.tooltester.com/out/shopify-info" target="_blank">Test out Shopify's online store for 3 days for free here (and pay just $1/month for 3 months to continue)</a></p> </section> <section id="screenshots" class="block"> <h2>Screenshots</h2> <div class="swiper gallery-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-themes_.png" data-fancybox="gallery" data-caption="Shopify themes"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-themes_.png" alt="Shopify themes" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-payment-methods.png" data-fancybox="gallery" data-caption="Shopify payment methods"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-payment-methods.png" alt="Shopify payment methods" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-app-center.png" data-fancybox="gallery" data-caption="Shopify app center"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-app-center.png" alt="Shopify app center" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/Uploading-a-product-in-Shopify.png" data-fancybox="gallery" data-caption="Uploading a product in Shopify"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Uploading-a-product-in-Shopify.png" alt="Uploading a product in Shopify" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/Product-list-at-Shopify.png" data-fancybox="gallery" data-caption="Product list at Shopify"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Product-list-at-Shopify.png" alt="Product list at Shopify" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-dashboard.png" data-fancybox="gallery" data-caption="Shopify dashboard"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-dashboard.png" alt="Shopify dashboard" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-prices-plans.png" data-fancybox="gallery" data-caption="Shopify prices & plans"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-prices-plans.png" alt="Shopify prices & plans" loading="lazy" /> </a> </div> </div> </div> <div class="swiper gallery-thumbs-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-themes_-300x213.png" alt="Shopify themes" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-payment-methods-300x185.png" alt="Shopify payment methods" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-app-center-300x162.png" alt="Shopify app center" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Uploading-a-product-in-Shopify-300x191.png" alt="Uploading a product in Shopify" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Product-list-at-Shopify-300x158.png" alt="Product list at Shopify" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-dashboard-300x176.png" alt="Shopify dashboard" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/Shopify-prices-plans-300x200.png" alt="Shopify prices & plans" loading="lazy" /> </div> </div> </div> </section> <section id="pricing" class="block"> <h2>Shopify Pricing</h2> <div class="pricing"> <div class="pricing__row"> <div class="pricing__value"> $29 </div> <div class="pricing__description"> <h3 class="pricing__name">Basic Shopify</h3> <p>Sell unlimited products, and get access to features such as abandoned cart recovery and gift cards. Shopify will charge a 2% transaction fee unless you use Shopify Payments.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $79 </div> <div class="pricing__description"> <h3 class="pricing__name">Shopify</h3> <p>You can have 5 additional accounts for employees. 1% fee per transaction if you don't use Shopify Payments, and cheaper card processing fees.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $299 </div> <div class="pricing__description"> <h3 class="pricing__name">Advanced Shopify</h3> <p>Get advanced reports and automatically calculated shipping rates. Transaction fees are 0.6% unless you use Shopify Payments.</p> </div> </div> </div> <p>We are showing<strong> costs for monthly subscriptions. </strong>You can save 10% on yearly plans and 20% on bi-yearly ones. Shopify are currently offering a free 3-day trial, plus $1/month for the first 3 months.</p> <p>Try our <strong>Smart Quiz</strong> to find the best Shopify plan quickly and easily:</p> <p> </p> <div class="lazy-quiz"> <div id="front_code17ca3740"> <img id="quizimgcode17ca3740" src="https://www.tooltester.com/wp-content/uploads/2023/08/shopify-pricing-smart-quiz.png" alt="shopify pricing quiz"> </div> <div id = "result_code17ca3740" style="display;none"> </div> </div> <script> document.getElementById('quizimgcode17ca3740').addEventListener('click', function() { executeShortcode('code17ca3740', 'shopify-pricing-quiz', '82d26e4bfc' ); }); </script> <p><em>Additional plans</em>: The <strong>Starter plan</strong> gives you access to an embeddable ‘Buy Button’ and also a POS app (for in-person selling). It can be purchased for about $5 a month. Shopify also offers an <a href="https://www.tooltester.com/en/reviews/shopify/plus/">enterprise plan</a> (Plus) for gigantic online stores – it’s not cheap though, as it starts at $2,000 a month.</p> <p>A domain name costs extra (starting at $14 per year for a .com), but can be added through Shopify or any external registrar. If you can, we’d recommend using <a href="https://www.tooltester.com/en/blog/shopify-payments/">Shopify’s own payment gateway</a> as this will save you additional charges. However, it’s currently only available in several countries. Transaction fees <strong>won’t</strong> be charged for manual payment methods (cash on delivery, bank transfer etc).</p> <p>Check our <a href="https://www.tooltester.com/en/reviews/shopify/pricing/">Shopify pricing comparison</a> for full details.</p> </section> <section id="pros-cons" class="block"> <h2>Pro and Cons of Shopify</h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="pros" tabindex="0"> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Pros </li> <li class="tabs__switcher" data-tab-index="cons" tabindex="0"> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Cons </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="pros"> <h3>Pros</h3> <ul class="checklist checklist--dividers"> <li> <div class="checklist__content"> <h4>Ease of use</h4> <p>Fortunately, you don’t have to worry about technical stuff at all. Nearly everything can be done with a few clicks. Shopify provides great beginner guides and extensive documentation. It’s even possible to build and launch a store <a href="https://www.tooltester.com/en/blog/how-long-does-it-take-to-build-an-ecommerce-website/">within a few days</a>.</p> </div> </li> <li> <div class="checklist__content"> <h4>Variety of Designs</h4> <p>Both quality and quantity of their designs are excellent and they are mobile-friendly (responsive). In case you don’t find one that fits your needs among the roughly 200 themes, you can either create your own (using the Liquid template engine) or buy one.</p> </div> </li> <li> <div class="checklist__content"> <h4>Flexibility</h4> <p>The core system and templates are already great, but it doesn’t stop there as you have full access to the code.</p> </div> </li> <li> <div class="checklist__content"> <h4>Scaling your business</h4> <p>Despite being user-friendly, Shopify is powerful. It’s easy to scale for small and big online stores. And thanks to features like <strong>Shop Pay</strong>, new customers won’t need to register if they’ve previously signed up for it on any other Shopify store. That’s a serious advantage compared to competitors like BigCommerce or WooCommerce.</p> </div> </li> <li> <div class="checklist__content"> <h4>Apps & Community</h4> <p>Shopify App Store is packed with useful (free and paid) add-ons for your store (e.g. <a href="https://www.emailtooltester.com/en/blog/best-email-marketing-for-shopify/" target="_blank" rel="noopener">email marketing integrations</a>). On top of that, they have a large community of independent developers and experts ready to help you.</p> </div> </li> <li> <div class="checklist__content"> <h4>Support</h4> <p>Unlike open source solutions like WooCommerce or Magento, Shopify has a 24-hour support team. In our support tests, they scored <a href="https://www.tooltester.com/en/blog/website-builder-support/">an excellent result</a>.</p> </div> </li> </ul> </div> <div class="tabs__content" data-tab-index="cons" style="display:none;"> <h3>Cons</h3> <ul class="checklist checklist--cons checklist--dividers"> <li> <div class="checklist__content"> <h4>Costs</h4> <p>Shopify is one of the most expensive platforms for setting up online stores on the market. Also, it can have significant additional costs such as for apps, templates, or transactions.</p> </div> </li> <li> <div class="checklist__content"> <h4>URL structure</h4> <p>Blog post, as well as regular pages (e.g. ‘about us’), have a URL structure that is not ideal for SEO. Shopify uses subdirectories such as /pages/ or /blog/news/.</p> </div> </li> <li> <div class="checklist__content"> <h4>Transaction fees</h4> <p>Unless you use Shopify Payments (not available everywhere), Shopify charges a transaction fee on top of the payment processor fee (e.g. Stripe or PayPal).</p> </div> </li> <li> <div class="checklist__content"> <h4>Creating regular content</h4> <p>Although Shopify comes with a blog and you can create other types of pages (e.g. product landing pages). Getting your non-ecommerce content looking the way you want is not so easy.</p> </div> </li> </ul> </div> </div> </div> </section> <section id="rating" class="block"> <h2>Rating Details</h2> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Ease of use <span class="info-tooltip" data-tippy-content="We look at the sign-up process, instructions and general ease-of-use from a beginners perspective.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4.5;" aria-label="Ease of use rating is 4.5."></div> </div> <div class="rating-row__description"> <p>Shopify has a huge number of features, but it is logically structured. Setting up an online store is not really complicated. Designing and arranging elements can be done with a live preview in the backend.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Choice and flexibility of templates <span class="info-tooltip" data-tippy-content="Whether their themes are responsive and optimized for selling. We also check if they can be modified via the HTML code.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Choice and flexibility of templates rating is 4."></div> </div> <div class="rating-row__description"> <p>Shopify templates are <a href="https://www.tooltester.com/out/shopify-mobile" target="_blank" rel="noopener">modern-looking and responsive</a> (compatible with tablets and smartphones). There’s also enough variety to choose from, and they cover a wide range of categories (fashion, food, art, electronics etc). Unfortunately, it only has 4 free templates, the rest are paid.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> SEO <span class="info-tooltip" data-tippy-content="We check not only how well you can optimize the general website but also specific product pages.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4.5;" aria-label="SEO rating is 4.5."></div> </div> <div class="rating-row__description"> <p>It comes with most of the SEO features that online stores need. A downside is that some URLs get extra terms added (e.g./products/ or /collections/). Check our <a href="https://www.tooltester.com/en/blog/shopify-seo/">detailed SEO review</a> for more information.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Product presentation <span class="info-tooltip" data-tippy-content="Possibility to add product videos and whether it offers a zoom effect for images.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Product presentation rating is 5."></div> </div> <div class="rating-row__description"> <p>Zoom function, picture gallery, video – it’s all possible.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Product variants <span class="info-tooltip" data-tippy-content="What options and variants you can define (e.g. color, size etc.). Is there a maximum number of possible combinations?">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4.5;" aria-label="Product variants rating is 4.5."></div> </div> <div class="rating-row__description"> <p>First you define your options (e.g. size, color, material)– only 3. Then you add the variants (e.g. S,M,L,XL). From that Shopify will then generate all possible combinations, which can be up to 100 per product. If you need more you can use one of their third-party apps. Product customization (e.g. engravings) is also possible, although it requires the use of additional apps / coding, so it’s not the cheapest / simplest solution.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Cart function <span class="info-tooltip" data-tippy-content="Whether it features a cart function at all. If yes, can you send a reminder to customers who left their cart without purchasing?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>The “Abandoned cart recovery” feature is available on all plans, including Basic. Among other things, it allows you to remind your visitors with an automated email to complete their purchase.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> User ratings <span class="info-tooltip" data-tippy-content="Can your shoppers leave reviews for the products they purchased?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Buyers can leave product reviews if you install a free Shopify-made <a href="https://apps.shopify.com/product-reviews">app</a>, but unfortunately photo reviews require a paid app.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Article numbers </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Add your own SKU (Stock Keeping Unit) numbers to each product.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Payment options <span class="info-tooltip" data-tippy-content="The options for your customers to pay.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Payment options rating is 5."></div> </div> <div class="rating-row__description"> <p>Credit card (including Stripe and Authorize.net), PayPal, manual payment options and even BitPay for Bitcoins. There are more than <a href="https://www.tooltester.com/out/shopify-payment-gateways" target="_blank" rel="noopener">250 external payment processors</a> available. They have even introduced their own Shopify Payments Gateway. If you don’t use their payment method, Shopify Payments, you’ll get hit with extra fees for each transaction; not available in all countries. <a href="https://www.tooltester.com/out/shopify-payment" target="_blank" rel="noopener">More details</a>.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Sale of digital goods <span class="info-tooltip" data-tippy-content="To sell photos, videos or music, for example.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>To sell digital goods and have all the features, you’ll need an app installed (either Shopify’s own or a third-party app). It is possible to limit the number of downloads or the time of availability. Delivery is handled via email. Supports the new rules on charging VAT for digital goods in the European Union.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> SSL encryption <span class="info-tooltip" data-tippy-content="Is https being used for the entire store or for the checkout process only?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Customer data and payment transactions are encrypted via SSL (https). Included at no additional cost. You can even use your own checkout domain.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Customer log-in area <span class="info-tooltip" data-tippy-content="Whether customers can create accounts for easier repeated shopping.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Visitors can check out with a guest account or create their own personalized login, which will pre-fill contact details and address upon checkout. The ability to use the widely-recognized Shop Pay checkout system is also a huge advantage.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Coupon codes </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Shopify offers a range of flexible options for discount codes – fixed price, percentage, free shipping, buy one get one, etc. You can set a maximum amount of usage and expiry date.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Shipping cost settings <span class="info-tooltip" data-tippy-content="We check how shippings costs work internationally and also whether there is a real-time cost calculator.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Shipping cost settings rating is 5."></div> </div> <div class="rating-row__description"> <p>There are a ton of options available for shipping rates, including flat rate, free, discounted, and carrier-calculated shipping rates (UPS, FedEx, etc – more information on how to activate this is in our ‘Shipping’ further section below). You can also print shipping labels from Shopify’s backend.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Dropshipping </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Absolutely possible. The <a href="https://apps.shopify.com/dsers" target="_blank" rel="noopener">DSers app</a> makes the whole process much easier. The basic version is free and offers an extension to import directly from AliExpress as well as plenty of other suppliers. Find out more in our <a href="https://www.tooltester.com/en/blog/oberlo-review/">review</a>. You can also choose fulfillment/dropshipping through the Shopify Fulfillment Network or with services like Amazon.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Tax settings <span class="info-tooltip" data-tippy-content="Will it calculate the US sales tax automatically? Can VAT prices (as required in the EU for example) also be shown?">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Tax settings rating is 5."></div> </div> <div class="rating-row__description"> <p>Shopify can pull US tax rates automatically. Registration-based taxes are available for some countries; individual tax rates for other countries can be set individually. Allows you to display VAT prices on your product pages. If you have Shopify Plus, you’ll have access to Avalara AvaTax – an external app to manage taxes automatically.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Article management <span class="info-tooltip" data-tippy-content="Whether it tracks what you have in stock and if there is a reminder email when it falls below a threshold.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Article management rating is 5."></div> </div> <div class="rating-row__description"> <p>Shopify tracks all items you have in stock. There are also settings to receive notifications automatically. There is also a POS system to manage both your online and offline inventory. This allows you to process face-to-face payments.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Confirmation emails customizable <span class="info-tooltip" data-tippy-content="To match your branding, it can help to adapt the look & feel of order confirmation emails.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Confirmation emails customizable rating is 5."></div> </div> <div class="rating-row__description"> <p>Yes. You can edit every notification email as you wish.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Importing product data <span class="info-tooltip" data-tippy-content="Essential for large stores with many different SKUs.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Product data can be imported from Magento, eBay, WordPress and CSV files. Shopify’s Store Importer app will also let you import products from BigCommerce, <a href="https://www.tooltester.com/en/blog/shopify-vs-etsy/">Etsy</a>, PrestaShop, WooCommerce and more. This saves a lot of time and makes moving previous web stores to Shopify easy.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Exporting product data </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Exporting a CSV-file is also possible. You can also use Shopify’s built-in Bulk Editor to make edits to multiple products, without needing to export them.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> E-Commerce analysis <span class="info-tooltip" data-tippy-content="Does it offer its own analytics solution? Can you add Google Analytics?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Shopify offers reports on all its plans. If you need custom reports, you’ll need the Plus plan or higher. Also, it allows you to integrate Google Analytics.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Exporting order data <span class="info-tooltip" data-tippy-content="So that you’ll be able to import it into your accounting software. Some stores even allow a direct integration.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>It’s possible to export orders and finance reports (sales, taxes and payments) in a CSV-file. There are also direct integrations for accounting tools such as Xero and QuickBooks.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Support </h3> <ul class="checklist checklist--tight"> <li >FAQ</li> <li >Chat</li> <li >Email</li> <li >Telephone</li> </ul> </div> <div class="rating-row__description"> <p>Shopify offers support via chat, email, help articles, a callback service and their community. You can also find helpful webinars and video tutorials on their site. Support is available 24/7.</p> </div> </div> <div class="rating-row rating-row--rating"> <div class="rating-row__score"> <h3 class="rating-row__title"> Total Score </h3> <div class="stars stars--primary stars--large" style="--rating: 4.7;" aria-label="Total Score rating is 4.7."></div> </div> <div class="rating-row__rating"> <div class="rating-circle rating-circle--small rating-circle--cream" style="background: conic-gradient(var(--color-primary) 94%, rgba(230,230,230) 0 100%)"> <span>4.7</span> </div> </div> <div class="rating-row__description"> <p>An excellent solution both for ambitious beginners and professionals with some budget. Shopify offers you a platform that makes selling not only easy but also provides the tools to improve your sales. Definitely not the cheapest solution out there but thanks to their support and ecosystem, Shopify takes much of the headache out of running an online store. <a href="https://www.tooltester.com/out/shopify-trial" target="_blank" rel="noopener">Try it for free</a>.</p> </div> </div> <h2>Shopify Features Review</h2> <p>Let me dive into <strong>Shopify’s functionalities</strong> and tell you a bit more of what I think of it. Hopefully, this will help clarify some questions you may still have.</p> <p>It’ll be long, so <a href="#conclusion-title">skip to the conclusions</a> if you are in a rush.</p> <h3>Shopify ease of use</h3> <p>I don’t want you to get the wrong impression, Shopify is easy to use and powerful. You can set up your store in a weekend, but you can also spend days customizing it. Shopify is more efficient than Volusion or BigCommerce and way easier to use than WordPress or Magento.</p> <p><img decoding="async" width="700" height="479" class="wp-image-35279 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-tutorials-and-guides.png" alt="shopify tutorials and guides" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-tutorials-and-guides.png 700w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-tutorials-and-guides-300x205.png 300w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-tutorials-and-guides-263x180.png 263w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>I also find their backend intuitive and straightforward to navigate. Whenever I got stuck, <strong>all I had to do was</strong><strong> </strong><strong>check their tutorials or ask support</strong> on their live chat – most of the time support was helpful and quick to answer.<a name="themes"></a></p> <h4>Add and manage products</h4> <p>Products <strong>can be added easily using Shopify’s interface or you can even import</strong> your products via a <strong>CSV file</strong> – this last option is pretty useful for large online stores.</p> <p><strong>Sidenote</strong><strong>: </strong><em>It’s also possible to import and export other pieces of data like customer lists, orders or even reviews using CSV files. For Big Cartel, BigCommerce, Etsy, PrestaShop and Squarespace there’s also a drag and drop importing tool.</em></p> <p><img loading="lazy" decoding="async" width="700" height="749" class="wp-image-35286 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-adding-product.png" alt="shopify adding product" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-adding-product.png 700w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-adding-product-280x300.png 280w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-adding-product-168x180.png 168w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>If you need to sell several variants of the same product, be aware that <strong>Shopify will let you add a maximum of- 3 variants</strong> (e.g. size, color and material).</p> <p><img loading="lazy" decoding="async" width="480" height="244" class="wp-image-35287 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-inventory-tracking.png" alt="shopify inventory tracking" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-inventory-tracking.png 480w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-inventory-tracking-300x153.png 300w" sizes="(max-width: 480px) 100vw, 480px" /></p> <p>The system will then generate all the necessary combinations, and individual inventory tracking can be set up. The cap is at 100 combinations (unless you use a paid app or edit your theme’s source files). <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce</a>, on the other hand, supports up to 600 combinations.</p> <p>This could be limiting for projects with complex products but will be enough for most store owners.</p> <p><img loading="lazy" decoding="async" width="575" height="494" class="wp-image-35285 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-add-variants.png" alt="shopify add variants" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-add-variants.png 575w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-add-variants-300x258.png 300w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-add-variants-210x180.png 210w" sizes="(max-width: 575px) 100vw, 575px" /></p> <p>To sell digital products on Shopify, you’ll need to use a free app by Shopify. Sadly, to sell subscriptions or recurring payments (e.g. courses) will require additional apps or tweaking the code, this feels a bit limited. <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce</a> makes this process simple with just a few clicks.</p> <h4>AI-generated product descriptions</h4> <p>Shopify has an AI text generator, called Shopify Magic. For writing product descriptions, it offers assistance in multiple languages like English, German, Spanish, and French, among others.</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-132298" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions.png" alt="shopify ai descriptions" width="1184" height="1282" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions.png 1184w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-277x300.png 277w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-946x1024.png 946w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-768x832.png 768w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-1108x1200.png 1108w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-166x180.png 166w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-462x500.png 462w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-450x487.png 450w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-ai-descriptions-780x845.png 780w" sizes="(max-width: 1184px) 100vw, 1184px" /></p> <p style="text-align: left;">Just give product details and some keywords for Shopify Magic to automatically generate a description for your products (usingPT-4). This is an effective way to maintain tone consistency across your products.</p> <h4>Shopify categories</h4> <p><strong>Categories</strong> (or collections as Shopify calls them) can be <strong>manually assigned</strong> to products to group them. For example, let’s say you sell pet food, you could have a collection for dogs, cats or snakes.</p> <p><img loading="lazy" decoding="async" width="700" height="421" class="wp-image-35272 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-collections.png" alt="shopify collections" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-collections.png 700w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-collections-300x180.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Then Shopify will <strong>automatically generate a page</strong> for each collection showing all the included products. You won’t be able to create subcategories – e.g. Dogs > Large | Medium | Small.</p> <h4>Payment processors and transaction fees</h4> <p>As far as I know, Shopify has <strong>more online payment processors than any other alternative</strong> – over 250 providers. As you can imagine, big names like Stripe, 2Checkout, PayPal or Authorize are included.</p> <p>And yes, they also have <strong>their own system</strong>, <a href="https://www.tooltester.com/out/shopify-payment-gateways" target="_blank" rel="noopener">Shopify Payments</a> (powered by Stripe).</p> <p>One of my biggest issues with Shopify is that they will <strong>charge extra transaction fees if you don’t use Shopify Payments</strong> – 2%, 1% or 0.5% depending on your plan. Sadly, Shopify Payments is not available in every country. So if you can, do use it.</p> <p><img loading="lazy" decoding="async" width="700" height="461" class="wp-image-35300 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-payment-gateways.png" alt="shopify payment gateways" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-payment-gateways.png 700w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-payment-gateways-300x198.png 300w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-payment-gateways-273x180.png 273w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>On top of that, <strong>manual</strong><strong> payment</strong><strong> methods can be enabled </strong>too, e.g. cash on delivery, bank deposits or money order. Remember, on these orders you won’t have to pay any commissions to Shopify.</p> <h4>Shipping with Shopify</h4> <p>Setting shipping rules up can be done quickly from the admin panel (for example, flat rate, free shipping, rates based on country or region) for each of your products, entire collections, or your whole store; pretty standard stuff so far.</p> <p><img loading="lazy" decoding="async" width="700" height="336" class="wp-image-35291 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-shipping-labels.png" alt="shopify shipping labels" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-shipping-labels.png 700w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-shipping-labels-300x144.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>It’s possible to connect with carriers (like USPS, FedEx, UPS, etc.) and assigns accurate shipping costs at the time of payment.</p> <p>Although technically only available in the more expensive plans (Advanced Shopify and Shopify Plus), you can also add this functionality to other plans for around $20 a, just have to ask support.Or you can use third-party apps. Keep in mind that you’ll need to have your own account with each carrier to be able to offer calculated rates.</p> <p>Note: Real-time calculated rates are only available in some countries.</p> <p><img loading="lazy" decoding="async" width="922" height="661" class="wp-image-35284 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-dropshipping.png" alt="shopify dropshipping" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-dropshipping.png 922w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-dropshipping-300x215.png 300w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-dropshipping-768x551.png 768w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-dropshipping-251x180.png 251w" sizes="(max-width: 922px) 100vw, 922px" /></p> <p>By default, you can <strong>connect your Shopify store to several dropshipping providers</strong> like Rakuten, Amazon Fulfillment or Shipwire. Other services can be manually connected (via email) if you need to.</p> <h4>Exploring other sales channels with Shopify</h4> <p>Having your own online store is a first step. But if you are an ambitious marketer, you probably want to explore <strong>different ways to sell your products</strong>.</p> <p>Shopify has a couple of tricks for you here:</p> <ul> <li>Sell your products directly on <strong>Facebook</strong> – Shopify will create a shop section on your Facebook page.</li> <li>Sell your products on <strong>Instagram</strong> by tagging your products.</li> <li><strong>Selling on Pinterest</strong> is also an option for Shopify store owners with a Pinterest business account.</li> <li>Similarly, you can <strong>connect your Shopify store with marketplaces like Amazon and eBay</strong> – this is available for US and Canada only</li> <li><a href="https://www.tooltester.com/out/shopify-sales-channel-apps">And many more</a></li> </ul> <p><img loading="lazy" decoding="async" class="wp-image-77476 size-full aligncenter" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-sales-channels.png" alt="Shopify sales channels" width="700" height="416" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-sales-channels.png 700w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-sales-channels-300x178.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>The biggest perk of all this? You <strong>maintain and manage your sales from one place</strong> (your Shopify backend).</p> <p>I have to say that some channels work smoother than others. For example, with the <a href="https://www.tooltester.com/out/shopify-instagram-app" target="_blank" rel="noopener">Instagram integration</a>, many users have had issues getting their store validated.</p> <h4>Abandoned cart recovery</h4> <p>In the world of online shopping, the average abandoned cart rate seems to be well above 60%. In other words, 2 out of every 3 users won’t actually finish their purchase – sobering, isn’t it?</p> <p><img loading="lazy" decoding="async" width="683" height="466" class="wp-image-35275 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/statista-abandoned-cart.png" alt="statista abandoned cart" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/statista-abandoned-cart.png 683w, https://www.tooltester.com/wp-content/uploads/2018/08/statista-abandoned-cart-300x205.png 300w, https://www.tooltester.com/wp-content/uploads/2018/08/statista-abandoned-cart-264x180.png 264w" sizes="(max-width: 683px) 100vw, 683px" /></p> <p style="text-align: center;"><em><a href="https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/" target="_blank" rel="noopener">Source Statista</a></em></p> <p>That’s where the <strong>abandoned cart recovery tool can help you</strong>. This is a feature that allows you to interact with those who never placed the order, in an effort to gain them back.</p> <p><img loading="lazy" decoding="async" width="700" height="260" class="wp-image-35293 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-abandonde-cart.png" alt="shopify abandonde cart" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-abandonde-cart.png 700w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-abandonde-cart-300x111.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>For example, you can set Shopify to send automated emails with a discount code to those users that never finished the purchase process – assuming you know their email addresses.</p> <p>I have to say that whilst the system is easy to set up, <strong>I find it a bit limited</strong>. Other options like popups or banners would be nice to have.</p> <h3>Sell face-to-face with Shopify – PoS</h3> <p>With Shopify, store owners can also <strong>sell the old way, face-to-face</strong>.</p> <p>If you want to sell offline, it’s possible to integrate Shopify’s PoS (point of sale) with your physical sales channel – <strong>even if you are on the go</strong>. It syncs with your Shopify admin panel, so you can keep track of your sales from one spot.</p> <p><img loading="lazy" decoding="async" class="size-full wp-image-77484 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-pos-app.png" alt="Shopify POS app" width="719" height="430" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-pos-app.png 719w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-pos-app-300x180.png 300w" sizes="(max-width: 719px) 100vw, 719px" /></p> <p>You can <strong>start small</strong>, by selling items using the <a href="https://www.tooltester.com/out/shopify-pos-app" target="_blank" rel="noopener">Shopify PoS app</a> (e.g. using your smartphone or tablet) and accepting payments.</p> <p>But if you are planning to sell offline a lot, you may want to look into <strong>buying PoS hardware</strong> to make your life easier. For example, Shopify offers a couple of <strong>card readers</strong> that you can connect to your smartphone or tablet, starting from $29.</p> <p><img loading="lazy" decoding="async" class="wp-image-77492 size-full aligncenter" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-card-readers.png" alt="Shopify card readers" width="700" height="395" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-card-readers.png 700w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-card-readers-300x169.png 300w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-card-readers-210x120.png 210w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Other accessories such as barcode scanners, receipt printers and cash drawers are also available.</p> <h3>Shopify blog and content generation</h3> <p>Sure, <strong>Shopify comes with a blog</strong> you can use for your content marketing strategy. It even has a lot of blogging features you’ll need. However, it can feel limited – especially when compared to platforms like <a href="https://www.tooltester.com/en/reviews/weebly-review/">Weebly</a> or <a href="https://www.tooltester.com/en/website-with-wordpress/">WordPress</a>.</p> <p>From their blog <strong>I like</strong> that:</p> <p class="p1"><div class="checklist-pros"></p> <ul> <li>It’s fully integrated with your store site</li> <li>Tags are easy to set</li> <li>You can have more than 1 author</li> <li>SEO parameters are customizable</li> </ul> <p></div></p> <p>But <strong>I’d like to see them improve on</strong> the following:</p> <p class="p1"><div class="checklist-cons"></p> <ul> <li>The editor feels a bit old and doesn’t come with many elements (e.g. galleries)</li> <li>Blog layouts are not as flexible as they could be</li> <li>It doesn’t have categories, you are forced to use tags</li> <li>Tricky to add commenting systems like Disqus</li> <li>No related posts feature</li> <li>Not possible to embed products in blog posts – a big downer for me</li> </ul> <p></div></p> <p>But of course you could always put your blog on a subdomain and let it run through an external platform. But that comes with its own <a href="https://twitter.com/randfish/status/974011592902770688?lang=en" target="_blank" rel="noopener">set of challenges</a>.</p> <p>In the past Shopify’s page editor felt limited, but now it’s possible to add many different page elements. Each theme will vary, but even free themes allow you to add content like featured products, slideshows, contact forms and more.</p> <h3>Shopify App Store</h3> <p>Shopify has an app market where you can find <strong>extensions </strong>(for adding extra functionality) for your online store. These are similar to the ones you can add to your smartphone.</p> <p>Many ecommerce solutions (e.g. BigCommerce, Wix, Weebly) have their own version of this Shopify App Store. But the main difference is that <strong>Shopify has an insane amount of apps</strong>. From <a href="https://www.emailtooltester.com/en/blog/best-email-marketing-for-shopify/" target="_blank" rel="noopener">email marketing integrations</a> to dropshipping connections, you name it – Shopify will most likely have it.</p> <p>These can certainly save you a lot of money and time – especially compared to custom-developed solutions.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-43547" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-apps-information-1.png" alt="Shopify apps information" width="1100" height="623" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-apps-information-1.png 1100w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-apps-information-1-300x170.png 300w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-apps-information-1-768x435.png 768w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-apps-information-1-1024x580.png 1024w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-apps-information-1-210x120.png 210w" sizes="(max-width: 1100px) 100vw, 1100px" /></p> <p>There are a <strong>bunch of free apps</strong> (over a thousand), but many others are<strong> paid apps</strong>. And the app quality… well, it really depends on the app. Luckily, you can read reviews before installing them.</p> <p>The not so cool thing is that <strong>it can get expensive</strong>. For example, if you need 2 or 3 paid apps, you might need to pay $50 or $60 extra a month – not every store owner can afford this.</p> <h3>Security and backups</h3> <p>It’s not fun to get hacked; it can compromise your business. The good thing is that Shopify handles updates and security, preventing problems like those on WordPress.</p> <p><img loading="lazy" decoding="async" width="700" height="526" class="wp-image-35271 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-security.png" alt="shopify security" srcset="https://www.tooltester.com/wp-content/uploads/2018/08/shopify-security.png 700w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-security-300x225.png 300w, https://www.tooltester.com/wp-content/uploads/2018/08/shopify-security-240x180.png 240w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Shopify’s system runs on <a href="https://www.tooltester.com/out/shopify-1pci-compliant" target="_blank" rel="noopener">Level 1 PCI compliant</a> servers – mandatory for accepting credit card payments. <strong>SSL encryption</strong> (at 256-bit) is enabled for every Shopify store too – to keep your visitors’ data safe.</p> <p><strong>At Shopify, they do have a backup system</strong> in place. In desperate times, they can restore your online shop. But this is not an official service, they <strong>advise you to keep regular backups</strong> of your site by <a href="https://www.tooltester.com/out/shopify-csv-backup" target="_blank" rel="noopener">exporting a series of CSV files</a> – I don’t like this solution as it’s time-consuming.</p> <p>That’s why adding a more <strong>advanced backup solution from the Shopify App Store</strong> (e.g. Rewind) may be wise – it’s a lifesaver if you delete content (e.g. products) by mistake.</p> </section> <section id="conclusion" class="block"> <h2>Shopify Review Conclusion: Is this tool for you?</h2> <p><a name="conclusion-title"></a></p> <p>Shopify is <strong>one of my favorite solutions to create online stores with</strong>.</p> <p>It has many cool features and advantages, but also a couple of downsides you should consider before deciding. <strong>Keep on reading to find out</strong>.</p> <h3>What I like about Shopify</h3> <p><a href="https://www.tooltester.com/out/shopify" target="_blank" rel="noopener">Shopify</a> has many advantages and cool features, but here are my <strong>favorite ones</strong>:<br /> <div class="checklist-pros"></p> <ul> <li>Adding products, as well as managing payment, shipping options and orders is <strong>absolutely painless</strong>.</li> <li>Their layouts (<a href="https://www.tooltester.com/out/shopify-vs-wix-templates" target="_blank" rel="noopener">templates</a>) can be <strong>modified</strong> to a large degree <strong>without any programming knowledge</strong>.</li> <li>Shopify can help you with your content marketing too as <strong>it comes with a blog</strong> and more. Although with some limitations.</li> <li>It’s possible to change your store’s look and add extra-functionality by <strong>installing new templates and apps</strong> in seconds.</li> <li>If you are a programmer (or hire one), you can <strong>have complete control over your online store customization</strong>.</li> <li>Having <strong>official 24-hour support</strong> is something I value a lot.</li> <li>No matter how fast your business grows, <strong>Shopify can accommodate any size of ecommerce project</strong> – whether it’s small, big or colossal</li> <li><strong>If you are into dropshipping</strong>, Shopify integrates with several apps/providers (<a href="https://www.tooltester.com/out/shopify-dropshipping" target="_blank" rel="noopener">read guide</a>).</li> <li>A nice perk is that <strong>you can sell offline</strong> with their PoS solution.</li> </ul> <p></div></p> <h3>Shopify’s flaws</h3> <p>But yes, there are also <strong>some things that could bother you</strong>. Let’s list them:<br /> <div class="checklist-cons"></p> <ul> <li>I think <a href="https://www.tooltester.com/en/reviews/shopify/pricing/">Shopify Prices</a> are fair, but <strong>you’ll </strong><strong>definitely</strong><strong> need a budget</strong> as it starts at $39 per month. <a href="https://www.tooltester.com/en/blog/ecwid-vs-shopify/">Alternatives like Ecwid</a> can work out to be a lot cheaper.</li> <li>I am not a big fan of their <strong>extra transaction fees</strong> if you don’t use Shopify Payments – they can add up quickly.</li> <li>Setting up <strong>multilingual stores isn’t easy</strong> (nor cheap). A good solution for you could be <a href="https://www.tooltester.com/out/shopify-langify" target="_blank" rel="noopener">this (paid) app</a>. It looks like their new multilingual/multicurrency solution, <a href="https://www.tooltester.com/out/shopify-markets" target="_blank" rel="noopener">Shopify Markets</a>, will improve this, but carries an extra cost of up to 6.5% per transaction (Markets Pro).</li> <li>Some of the <strong>coolest features are only included in the higher plans </strong>(e.g. the advanced report builder, third-party shipping rates).</li> <li>As you can read above, <strong>it has a couple of SEO issues</strong> (<a href="https://www.tooltester.com/en/blog/shopify-seo/">more information</a>). If you sell handmade or vintage goods, you might find that attracting customers is easier on a marketplace like Etsy (read more in our <a href="https://www.tooltester.com/en/blog/shopify-vs-etsy/">Shopify vs Etsy</a> comparison).</li> </ul> <p></div></p> <p class="well-1"><strong>Our recommendation</strong>: before going “big,” consider picking the <a href="https://www.tooltester.com/out/shopify-info-box">“Basic” plan</a> ($29/month). If you need more features you can always upgrade. <a href="https://www.tooltester.com/out/shopify-wordpress-plugin" target="_blank" rel="noopener">WordPress</a> users can integrate Shopify Starter for only $5/month.</p> <p><a href="https://www.tooltester.com/out/shopify-CTA" target="_blank" rel="noopener">Try Shopify 3 days for free (no credit card needed)</a></p> <div class="callout">To get started quickly, we put together a <a href="https://www.tooltester.com/en/blog/how-to-create-a-shopify-store/">step-by-step guide to setting up a Shopify store</a>!</div> </section> <section id="recommendation" class="block"> <h2>Is Shopify the right choice for you?</h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="recommended" tabindex="0"> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Recommended If </li> <li class="tabs__switcher" data-tab-index="not-recommended" tabindex="0"> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Not Recommended If </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="recommended"> <ul class="checklist"> <li><p>you want to sell physical and digital goods</p> </li> <li><p>you require customer logins</p> </li> <li><p>you need an easy way to integrate third party ecommerce features and apps</p> </li> <li><p>you would like to have full control of the templates</p> </li> <li><p>you need a wide range of payment options</p> </li> </ul> </div> <div class="tabs__content" data-tab-index="not-recommended" style="display:none;"> <ul class="checklist checklist--cons"> <li><p>you want to open a multilingual online store</p> </li> <li><p>your store is only a small side-business of your main website</p> </li> </ul> </div> </div> </div> </section> <section id="examples" class="block"> <div class="examples"> <h2 class="examples__title">Shopify Example Sites</h2> <div class="examples__category-list"> <button class="btn btn--pill" data-industry="all">All</button><button class="btn btn--pill" data-industry="Restaurants">Restaurants</button><button class="btn btn--pill" data-industry="Ecommerce">Ecommerce</button> </div> <div class="examples__category-dropdown"> <select id="example-categories-dropdown"> <option value='all'>All</option><option value="Restaurants">Restaurants</option><option value="Ecommerce">Ecommerce</option> </select> </div> <div class="swiper examples-slider"> <div class="swiper-wrapper"> <div class="swiper-slide" data-filter="Restaurants"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-example-verve-1024x560.png" alt="shopify example verve" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Verve Coffee Roasters</h3> <p class="examples-slider__description">Verve is a Californian coffee roaster. This Shopify store gets a lot of traffic: our best estimate is 120k monthly visitors. Next to classic one-off purchases, you can also sign up for a coffee subscription, so you'll never run out of delicious beans. </p> <div class="examples-slider-site-info"> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Industry</h4> <p class="examples-slider-site-info__text">Restaurants</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Traffic</h4> <p class="examples-slider-site-info__text">120.000</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">URL</h4> <p class="examples-slider-site-info__text"> <a href="https://www.vervecoffee.com/" target="_blank" rel="nofollow" > vervecoffee.com </a> </p> </div> </div> </div> </div> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-example-hiut-1024x535.png" alt="shopify example hiut" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Hiut Denim Co.</h3> <p class="examples-slider__description">Hiut is a Wales-based jeans maker that focuses on quality over quantity. Their home town Cardigan was home to the biggest jeans factory in the United Kingdom. Years after it closed, Hiut took advantage of jean-making skills the locals still had.</p> <div class="examples-slider-site-info"> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Industry</h4> <p class="examples-slider-site-info__text">Ecommerce</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Traffic</h4> <p class="examples-slider-site-info__text">6.600</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">URL</h4> <p class="examples-slider-site-info__text"> <a href="https://hiutdenim.co.uk/" target="_blank" rel="nofollow" > hiutdenim.co.uk </a> </p> </div> </div> </div> </div> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-example-tattly-1024x524.png" alt="shopify example tattly" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Tattly</h3> <p class="examples-slider__description">If you are lacking the commitment for a real tattoo, Tattly's Shopify store could be a good option. 'Fake tattoos by real artists' is the motto of this Brooklyn-based store. Since 2011 they ship orders out around the globe.</p> <div class="examples-slider-site-info"> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Industry</h4> <p class="examples-slider-site-info__text">Ecommerce</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Traffic</h4> <p class="examples-slider-site-info__text">18.600</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">URL</h4> <p class="examples-slider-site-info__text"> <a href="https://tattly.com/" target="_blank" rel="nofollow" > tattly.com </a> </p> </div> </div> </div> </div> </div> </div> <div class="examples-pagination swiper-pagination"></div> <div class="examples-slider-prev"></div> <div class="examples-slider-next"></div> </div> </section> <section id="user-opinions" class="block"> <h2>Shopify User Reviews</h2> <div class="rating-summary"> <div class="rating-summary__score"> <div class="rating-circle rating-circle--small rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 94%, rgba(230,230,230) 0 100%)"> <span>4.7</span> </div> </div> <div class="rating-summary__heading"> <h3 class="rating-summary__title">Average Rating</h3> <p class="rating-summary__subtitle">Based on 3 reviews</p> </div> <div class="rating-summary__bars rating-bars"> <div class="rating-bars__item"> <span class="rating-bars__label">5</span> <div class="rating-bars__meter"><span style="width: 66%"></span></div> <span class="rating-bars__value">2</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">4</span> <div class="rating-bars__meter"><span style="width: 33%"></span></div> <span class="rating-bars__value">1</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">3</span> <div class="rating-bars__meter"><span style="width: 0%"></span></div> <span class="rating-bars__value">0</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">2</span> <div class="rating-bars__meter"><span style="width: 0%"></span></div> <span class="rating-bars__value">0</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">1</span> <div class="rating-bars__meter"><span style="width: 0%"></span></div> <span class="rating-bars__value">0</span> </div> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h4 class="rating-row__title rating-row__title--alt">Steph</h4> <div class="stars" style="--rating: 4;" aria-label="Score of 4"></div> </div> <div class="rating-row__description"> Shopify is a very good e-commerce solution, but for a top-notch site, you’ll need deep pockets. </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h4 class="rating-row__title rating-row__title--alt">Fee</h4> <div class="stars" style="--rating: 5;" aria-label="Score of 5"></div> </div> <div class="rating-row__description"> I’ve found Shopify easy to use, in particular. I’m impressed with the blog. </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h4 class="rating-row__title rating-row__title--alt">Wauner</h4> <div class="stars" style="--rating: 5;" aria-label="Score of 5"></div> </div> <div class="rating-row__description"> With a little bit of time the platform was easy to use. The interface is well designed. </div> </div> <a class="btn" href="https://www.tooltester.com/en/reviews/shopify/shopify-user-reviews-opinions/">Read More</a> </section> <section id="faq" class="accordion block"> <h2>FAQ</h2> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="what-payment-fees-does-shopify-charge"> <h3 class="accordion__title">What payment fees does Shopify charge?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-1" role="region" aria-labelledby="what-payment-fees-does-shopify-charge"> <p>There are two kinds of fees: one that Shopify charges and another that you have to pay to the payment gateway processor you use (e.g. PayPal or credit card payment processors such as Stripe or Authorize.net).</p> <p>Depending on your pricing tier, Shopify would charge somewhere between 0,5% and 2% plus the payment processor’s fee (typically 3% + 30¢). You can avoid Shopify’s fees by using the <a href="https://www.tooltester.com/out/shopify-payments" target="_blank" rel="noopener">Shopify Payments gateway</a> (only available in USA, UK, Ireland, Canada and a few other countries).</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="can-i-sell-digital-goods-like-mp3s-videos-or-ebooks-with-shopify"> <h3 class="accordion__title">Can I sell digital goods like MP3s, videos or eBooks with Shopify?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-2" role="region" aria-labelledby="can-i-sell-digital-goods-like-mp3s-videos-or-ebooks-with-shopify"> <p>Yes. You can sell files with Shopify. Find more <a href="https://www.tooltester.com/out/shopify-digital-downloads" target="_blank" rel="noopener">information here</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-3" id="can-i-upgrade-or-downgrade-my-plan-easily"> <h3 class="accordion__title">Can I upgrade or downgrade my plan easily?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-3" role="region" aria-labelledby="can-i-upgrade-or-downgrade-my-plan-easily"> <p>Yes, you can always change your plan type. An upgrade or downgrade will initiate a new billing cycle and close the current one. Existing funds will be credited to your new plan.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-4" id="how-do-i-cancel-my-shopify-subscription"> <h3 class="accordion__title">How do I cancel my Shopify subscription?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-4" role="region" aria-labelledby="how-do-i-cancel-my-shopify-subscription"> <p>To cancel your online store, go to Settings > Account page. Select the “Close my Store” option.</p> <p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-3451" src="https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify.png" sizes="(max-width: 638px) 100vw, 638px" srcset="https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify.png 638w, https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify-300x135.png 300w, https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify-132x60.png 132w" alt="cancel-shopify" width="638" height="288" /></p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-5" id="can-i-use-shopify-on-my-phone"> <h3 class="accordion__title">Can I use Shopify on my phone?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-5" role="region" aria-labelledby="can-i-use-shopify-on-my-phone"> <p>Shopify has a free app for Android and iOS that will let you create and manage your online store on the go. Among other things you can: process orders, manage products, add and contact customers, change your template and check the performance of your online store.</p> <p>For more information, please <a href="https://www.tooltester.com/out/shopify-faq-mobile-app" target="_blank" rel="noopener">check this page</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-6" id="is-shopify-legit"> <h3 class="accordion__title">Is Shopify legit?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-6" role="region" aria-labelledby="is-shopify-legit"> <p>Yes, Shopify is a legit company. They are publicly traded at the NYSE. So yes, it’s safe to do business with them. You can test Shopify for free. However, once you upgrade, do keep in mind that, unlike most other site builders, they don’t offer a money-back guarantee.</p> <p>Another thing to be aware of is that there is a small number of Shopify stores that are run by scammers. And although Shopify is closing down these online shops regularly, they can’t catch every fraudster immediately.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-7" id="is-there-a-backup-solution-for-shopify"> <h3 class="accordion__title">Is there a backup solution for Shopify?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-7" role="region" aria-labelledby="is-there-a-backup-solution-for-shopify"> <p>The backup process that Shopify provides is not an easy undertaking as it’s a <a href="https://www.tooltester.com/out/shopify-backup" target="_blank" rel="noopener">manual process</a> that involves a lot of steps.</p> <p>In their App Store you can also find automated solutions: one is <a href="https://rewind.io/" target="_blank" rel="noopener">Rewind</a>, which has pretty positive ratings and starts at $5 per month. <a href="https://www.tooltester.com/out/shopify-rewind" target="_blank" rel="noopener">Learn more here</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-8" id="can-i-pause-my-shopify-subscription"> <h3 class="accordion__title">Can I pause my Shopify subscription?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-8" role="region" aria-labelledby="can-i-pause-my-shopify-subscription"> <p>Yes, there are a few options to pause your Shopify storefront, provided you are eligible (i.e. you are least 60 days past your free trial period, and are not on Shopify Plus):</p> <ol> <li>Pause and build – this lets you ‘freeze’ and continue to work on your store for a reduced subscription fee. Customers can still view your products, but can’t make purchases.</li> <li>Pause – this allows you to ‘close’ your store for three months and pay no subscription fee. You won’t be able to sell or make changes to your store during this time.</li> </ol> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-9" id="are-shopify-stores-compliant-with-accessibility-requirements"> <h3 class="accordion__title">Are Shopify stores compliant with accessibility requirements?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-9" role="region" aria-labelledby="are-shopify-stores-compliant-with-accessibility-requirements"> <p>As part of Shopify’s Online Store 2.0 launch, they recently introduced requirements for all new themes to meet a <a href="https://www.shopify.com/partners/blog/theme-store-accessibility-requirements" target="_blank" rel="noopener">minimum accessibility score</a>. Stores using older themes can make their sites accessible with the help of <a href="https://apps.shopify.com/search?q=accessibility" target="_blank" rel="noopener">third party apps</a> (e.g. by enabling visitors to use text readers, and adjust font sizes, colors etc); however there is no inbuilt functionality to enable these features.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-10" id="what-is-shopify-capital"> <h3 class="accordion__title">What is Shopify Capital?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-10" role="region" aria-labelledby="what-is-shopify-capital"> <p>Shopify isn’t just a tool for building an ecommerce store, they could also give you a small business loan!</p> <p>Unlike traditional lenders, <a href="https://www.tooltester.com/out/shopify-capital">Shopify Capital</a> doesn’t require credit checks. Instead, they base eligibility on the sales history of your Shopify store. You pay back the loan by giving a set percentage of your daily sales.</p> <p>Shopify Capital is available to store owners who use Shopify Payments and are located in select regions, currently the United States, the United Kingdom, and Canada.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-11" id="what-is-shopify-collabs"> <h3 class="accordion__title">What is Shopify Collabs?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-11" role="region" aria-labelledby="what-is-shopify-collabs"> <p><a href="https://www.tooltester.com/out/shopify-collabs">Shopify Collabs</a> is a tool that helps brands on Shopify form partnerships with influencers.</p> <p>The platform offers features such as a recruitment portal where store owners can find and reach out to potential collaborators. Then, you can send them gifts or samples to promote on their social channels.</p> <p>Shopify Collabs also allows brands to create an affiliate marketing program, offering links and discount codes that influencers can use to promote your products.</p> </div> </div> </section> <section id="techie-stuff" class="block"> <h2></h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="shopify-uptime-server-response-time" tabindex="0"> Shopify Uptime & Server Response Time </li> <li class="tabs__switcher" data-tab-index="shopify-page-speed" tabindex="0"> Shopify Page Speed </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="shopify-uptime-server-response-time"> <p><img decoding="async" class="alignnone size-full wp-image-15192 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-uptime-response-time.png" alt="shopify uptime response time" width="650" height="343" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-uptime-response-time.png 650w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-uptime-response-time-300x158.png 300w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p>This image shows you the <strong>website availability</strong> of our Shopify demo website during the last year. Ideally the uptime is 100% with zero outages. In ecommerce you would generally want to have an uptime of 99.95% or higher as every minute your website is down will cost you money. Shopify is as good as it gets with an unparalleled 99.99%!</p> <p><strong>Response time</strong>: nobody likes a slow website. Your online store generally should have an average server response time of less than 800ms or it can feel slow, however, the overall experience also depends on the page speed (see next tab).</p> </div> <div class="tabs__content" data-tab-index="shopify-page-speed" style="display: none;"> <p><strong>Shopify’s Google performance score (Mobile)</strong></p> <p>We are repeatedly running comprehensive <a href="https://www.tooltester.com/en/blog/website-loading-time-statistics/">loading speed tests based on the real-world performance of live websites</a>.</p> <p>Shopify online stores generally aren’t the fastest performer.</p> <table> <thead> <tr> <th style="text-align: left;"><strong>Rank</strong></th> <th style="text-align: left;"><strong>Website builder</strong></th> <th style="text-align: center;"><strong>Mobile score</strong></th> </tr> </thead> <tbody> <tr> <td style="text-align: left;">1</td> <td style="text-align: left;">Godaddy</td> <td style="text-align: center;" bgcolor="#FBEDA6">67.99</td> </tr> <tr> <td style="text-align: left;">2</td> <td style="text-align: left;">Jimdo</td> <td style="text-align: center;" bgcolor="#FBEDA6">60.15</td> </tr> <tr> <td style="text-align: left;">3</td> <td style="text-align: left;">BigCommerce</td> <td style="text-align: center;" bgcolor="#F9C8B7">49.89</td> </tr> <tr> <td style="text-align: left;">4</td> <td style="text-align: left;">Volusion</td> <td style="text-align: center;" bgcolor="#F9C8B7">49.03</td> </tr> <tr> <td style="text-align: left;">5</td> <td style="text-align: left;">Webnode</td> <td style="text-align: center;" bgcolor="#F9C8B7">48.59</td> </tr> <tr> <td style="text-align: left;">6</td> <td style="text-align: left;">WordPress</td> <td style="text-align: center;" bgcolor="#F9C8B7">44.32</td> </tr> <tr> <td style="text-align: left;">7</td> <td style="text-align: left;">Webflow</td> <td style="text-align: center;" bgcolor="#F9C8B7">43.96</td> </tr> <tr> <td style="text-align: left;">8</td> <td style="text-align: left;"><strong>Shopify</strong></td> <td style="text-align: center;" bgcolor="#F9C8B7">41.51</td> </tr> <tr> <td style="text-align: left;">9</td> <td style="text-align: left;">Wix</td> <td style="text-align: center;" bgcolor="#F9C8B7">40.98</td> </tr> <tr> <td style="text-align: left;">10</td> <td style="text-align: left;">Weebly</td> <td style="text-align: center;" bgcolor="#F9C8B7">37.41</td> </tr> <tr> <td style="text-align: left;">11</td> <td style="text-align: left;">WooCommerce</td> <td style="text-align: center;" bgcolor="#F9C8B7">36.37</td> </tr> <tr> <td style="text-align: left;">12</td> <td style="text-align: left;">Squarespace</td> <td style="text-align: center;" bgcolor="#F9C8B7">28.94</td> </tr> </tbody> </table> <p>Page loading speed has become a ranking factor for Google; therefore, it is important for SEO. While Shopify performs pretty well on desktop computers, the speeds on mobile are relatively poor.</p> <p>The good news is that there is <a href="https://help.shopify.com/en/manual/online-store/store-speed/improving-speed" target="_blank" rel="noopener">a lot you can optimize</a> – for example, compressing images before you upload them to Shopify or choosing a lightweight theme.</p> </div> </div> </div> </section> <section id="alternatives" class="block"> <h2>Shopify Alternatives</h2> <div class="grid grid--three-col grid--gap-s u-mt-xl u-mb-xl"> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/bigcommerce-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/09/BigCommerce-logo-dark-200-105.png" alt="BigCommerce logo"> </a> <div class="stars" style="--rating: 4.6;" aria-label="Rating of this product is 4.6 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/bigcommerce/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/bluehost-woocommerce-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/09/woocommerce.png" alt="woocommerce"> </a> <div class="stars" style="--rating: 4.4;" aria-label="Rating of this product is 4.4 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/woocommerce/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/wix-store-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/08/wix.png" alt="wix"> </a> <div class="stars" style="--rating: 4.4;" aria-label="Rating of this product is 4.4 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/" class="btn btn--text-small">Read review</a> </div> </div> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/JOSEP-250x300.png" alt="Josep Garcia" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/josep/">Josep Garcia</a> <span class="author-checkmark" data-tippy-content="<strong>Josep</strong><br>Content Manager<br>M.A. Multimedia Applications (UOC)<br>At Tooltester since 2014<br>94 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi there, I am Josep Garcia. Since 2014 I've been testing and writing about website builders and hosting services, and I share all my learnings at Tooltester.com. Today I am not an active staff member anymore, but I do hope you enjoyed this article. And if you have any questions, please leave me a comment below.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2023/02/sarah-baxter-lg-250x300.png" alt="Sarah Baxter" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/sarahbaxter/">Sarah Baxter</a> <span class="author-checkmark" data-tippy-content="<strong>Sarah</strong><br>Ecommerce Specialist<br>At Tooltester since 2023<br>5 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Ecommerce Specialist</p> <p class="author-row__description">Hi there! I’m Sarah Baxter. I opened my first online shop way back in 2009, and have been developing my own ecommerce websites since then. I’ve had countless hours of first-hand experience using online tools to build my business. I’ve learned a lot along the way, and my goal is to share that knowledge with other small business owners here at Tooltester.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>23 Jul 2024 - General update<br /> 01 Feb 2024 - Changes to free trial<br /> 17 Jan 2024 - Shopify Markets update<br /> 18 Jul 2023 - General updates, new features<br /> 25 Jan 2023 - Price updates<br /> 15 Dec 2022 - Badge added<br /> 21 Oct 2022 - Speed test data updated<br /> 08 Mar 2022 - Small update<br /> 28 Feb 2022 - Reflects introduction of Online Store 2.0 and Shopify Markets<br /> 22 Feb 2022 - Updated FAQs<br /> 02 Jul 2021 - Update of multilingual feature<br /> 18 Jun 2021 - Mention of Shop Pay<br /> 31 Mar 2021 - General update, new features added<br /> 20 Feb 2019 – Update in templates<br /> 23 Oct 2018 – Adding the results of our support test<br /> 04 Oct 2018 – Minor updates<br /> 28 Aug 2018 – General update and new format<br /> 16 Jul 2018 – Mention of Shopify Exchange<br /> 07 May 2018 – Information about Backup solutions<br /> 20 Apr 2018 – Further details in alternatives<br /> 28 Feb 2018 – Changes in the uptime section<br /> 12 Jan 2018 – Added Shopify video script<br /> 09 Aug 2017 – Mobile phone app information added<br /> 31 Jul 2017 – General information update<br /> 21 Jul 2017 – New feature: checkout on your own domain<br /> 17 Jan 2017 – Shopify’s new templates provide better design options.<br /> 17 Nov 2016 – Update in pros & cons (SEO)<br /> 09 Aug 2016 – Shopify payments: update in supported countries.<br /> 21 Feb 2016 – New pricing – Starter plan discontinued<br /> 21 Feb 2016 – FAQ update (WordPress)<br /> 03 Feb 2016 – Use case section added<br /> 08 Sep 2015 – Uptime, response time and page speed tests added<br /> 10 Mar 2015 – Android app available and multilingual app added<br /> 26 Nov 2014 – Updated text in product variants<br /> 28 Mar 2014 – Initial review of the Shopify online shop</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS REVIEW</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </article> </div> <section id="reader-comments" class="comments"> <div class="comments__inner"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/reviews/shopify/", post_id: "55851 https://www.websitetooltester.com/?page_id=55851", page_title: "Shopify", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; let page_title = this.page_title; window.disqus_config = function() { this.page.url = post_url; this.page.identifier = post_id; this.page.title = page_title; }; (function() { var d = document, s = d.createElement('script'); s.src = 'https://cmstestlabor.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); this.disqus_observer.disconnect(); } }, { threshold: [0] }); this.disqus_observer.observe(document.querySelector("#disqus_thread")); }, }; disqusInstance.init(); </script> <script id="dsq-count-scr" src="//cmstestlabor.disqus.com/count.js" async></script> </div> </section> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"Shopify"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.tooltester.com#article","headline":"Shopify","name":"Shopify","description":"Our Shopify review guides you through the online store builder and shows all the pros and cons. 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payment fees does Shopify charge?","acceptedAnswer":{"@type":"Answer","text":"There are two kinds of fees: one that Shopify charges and another that you have to pay to the payment gateway processor you use (e.g. PayPal or credit card payment processors such as Stripe or Authorize.net).\nDepending on your pricing tier, Shopify would charge somewhere between 0,5% and 2% plus the payment processor\u2019s fee (typically 3% + 30\u00a2). You can avoid Shopify\u2019s fees by\u00a0using the\u00a0Shopify Payments gateway\u00a0(only available in USA, UK, Ireland, Canada and a few other countries)."}},{"@type":"Question","name":"Can I sell digital goods like MP3s, videos or eBooks with Shopify?","acceptedAnswer":{"@type":"Answer","text":"Yes. You can sell files with Shopify. Find more\u00a0information here."}},{"@type":"Question","name":"Can I upgrade or downgrade my plan easily?","acceptedAnswer":{"@type":"Answer","text":"Yes, you can always change your plan type. An upgrade or downgrade will initiate a new billing cycle and close the current one. Existing funds will be credited to your new plan."}},{"@type":"Question","name":"How do I cancel my Shopify subscription?","acceptedAnswer":{"@type":"Answer","text":"To cancel your online store, go to Settings > Account page.\u00a0 Select the \u201cClose my Store\u201d option."}},{"@type":"Question","name":"Can I use Shopify on my phone?","acceptedAnswer":{"@type":"Answer","text":"Shopify has a free app for Android and iOS that will let you create and manage your online store on the go. Among other things you can: process orders, manage products, add and contact customers, change your template and check the performance of your online store.\nFor more information, please\u00a0check this page."}},{"@type":"Question","name":"Is Shopify legit?","acceptedAnswer":{"@type":"Answer","text":"Yes, Shopify is a legit company. They are publicly traded at the NYSE. So yes, it’s safe to do business with them. You can test Shopify for free. However, once you upgrade, do keep in mind that, unlike most other site builders, they don’t offer a money-back guarantee.\nAnother thing to be aware of is that there is a small number of Shopify stores that are run by scammers. And although Shopify is closing down these online shops regularly, they can’t catch every fraudster immediately."}},{"@type":"Question","name":"Is there a backup solution for Shopify?","acceptedAnswer":{"@type":"Answer","text":"The backup process that Shopify provides is not an easy undertaking as it’s a manual process that involves a lot of steps.\nIn their App Store you can also find automated solutions: one is Rewind, which has pretty positive ratings and starts at $5 per month. Learn more here."}},{"@type":"Question","name":"Can I pause my Shopify subscription?","acceptedAnswer":{"@type":"Answer","text":"Yes, there are a few options to pause your Shopify storefront, provided you are eligible (i.e. you are least 60 days past your free trial period, and are not on Shopify Plus):\n\nPause and build – this lets you \u2018freeze\u2019 and continue to work on your store for a reduced subscription fee. Customers can still view your products, but can\u2019t make purchases.\nPause – this allows you to \u2018close\u2019 your store for three months and pay no subscription fee. You won\u2019t be able to sell or make changes to your store during this time."}},{"@type":"Question","name":"Are Shopify stores compliant with accessibility requirements?","acceptedAnswer":{"@type":"Answer","text":"As part of Shopify\u2019s Online Store 2.0 launch, they recently introduced requirements for all new themes to meet a minimum accessibility score. Stores using older themes can make their sites accessible with the help of third party apps (e.g. by enabling visitors to use text readers, and adjust font sizes, colors etc); however there is no inbuilt functionality to enable these features."}},{"@type":"Question","name":"What is Shopify Capital?","acceptedAnswer":{"@type":"Answer","text":"Shopify isn\u2019t just a tool for building an ecommerce store, they could also give you a small business loan!\nUnlike traditional lenders, Shopify Capital doesn\u2019t require credit checks. Instead, they base eligibility on the sales history of your Shopify store. You pay back the loan by giving a set percentage of your daily sales.\nShopify Capital is available to store owners who use Shopify Payments and are located in select regions, currently the United States, the United Kingdom, and Canada."}},{"@type":"Question","name":"What is Shopify Collabs?","acceptedAnswer":{"@type":"Answer","text":"Shopify Collabs is a tool that helps brands on Shopify form partnerships with influencers.\nThe platform offers features such as a recruitment portal where store owners can find and reach out to potential collaborators. Then, you can send them gifts or samples to promote on their social channels.\nShopify Collabs also allows brands to create an affiliate marketing program, offering links and discount codes that influencers can use to promote your products."}}],"isPartOf":{"@id":"https:\/\/www.tooltester.com#article"}}]</script> </main> <footer class="global-footer"> <a href="#top" class="back-to-top"><span class="sr-only">Back to top</span> <svg class="icon icon-chevron-up"><use xlink:href="#chevron-up"></use></svg></a> <div class="global-footer__inner"> <div class="global-footer__primary"> <nav class="global-footer__nav"><ul id="menu-footer-menu-en" class="footer-nav"><li id="menu-item-12853" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12853"><a href="https://www.tooltester.com/en/about-us/">About us</a></li> <li id="menu-item-86657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-86657"><a href="https://www.tooltester.com/en/tooltester-methodology/">Our Methodology</a></li> <li id="menu-item-12852" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12852"><a href="https://www.tooltester.com/en/terms-of-use/">Privacy Policy</a></li> <li id="menu-item-53682" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-53682"><a href="https://www.tooltester.com/en/contact/">Contact</a></li> <li id="menu-item-135543" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-135543"><a href="https://www.tooltester.com/en/jobs/">Jobs</a></li> <li id="menu-item-129909" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-129909"><a href="https://www.tooltester.com/en/sitemap/">Sitemap</a></li> </ul></nav> <div class="global-footer__social"> <ul class="social-links"> <li class="social-links__item"><a href="https://twitter.com/tooltester" class="social-links__link" target="_blank"><svg class="icon icon-twitter social-links__twitter"><use xlink:href="#twitter"></use></svg></a></li> <li class="social-links__item"><a href="https://www.facebook.com/WebsiteToolTester" class="social-links__link" target="_blank"><svg class="icon icon-facebook social-links__facebook"><use xlink:href="#facebook"></use></svg></a></li> <li class="social-links__item"><a href="https://youtube.com/@tooltester" class="social-links__link" target="_blank"><svg class="icon icon-youtube social-links__youtube"><use xlink:href="#youtube"></use></svg></a></li> </ul> </div> <div class="global-footer__newsletter"> <svg class="icon icon-logo global-footer__logo"><use xlink:href="#logo"></use></svg> </div> </div> <div class="global-footer__secondary"> <p>2009 - 2024 ToolTester Network</p> </div> </div> </footer> </div> <script type="text/javascript" id="cookie-notice-front-js-before"> /* <![CDATA[ */ var cnArgs = {"ajaxUrl":"https:\/\/www.tooltester.com\/wp-admin\/admin-ajax.php","nonce":"2a6f1ae5fc","hideEffect":"fade","position":"bottom","onScroll":false,"onScrollOffset":100,"onClick":false,"cookieName":"cookie_notice_accepted","cookieTime":2592000,"cookieTimeRejected":2592000,"globalCookie":false,"redirection":false,"cache":true,"revokeCookies":false,"revokeCookiesOpt":"automatic"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/plugins/cookie-notice/js/front.min.js?ver=2.4.18" id="cookie-notice-front-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/headroom.js" id="headroom-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/swiper.min.js" id="swiper-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/lity.min.js" id="lity-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/fancybox.js" id="fancybox-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/jquery.cookie.min.js" id="cookie-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/scripts.js" id="scripts-js"></script>  <div id="cookie-notice" role="dialog" class="cookie-notice-hidden cookie-revoke-hidden cn-position-bottom" aria-label="Cookie Notice" style="background-color: rgba(255,255,255,1);"><div class="cookie-notice-container" style="color: #1a1c22"><span id="cn-notice-text" class="cn-text-container">We use cookies to ensure that we give you the best experience on our website. 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Shopify Review 2024 - When (& When Not) To Use it