Études de cas | Monotype.

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class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Publishing meets product: Monotype Fonts X UPEP" data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Publishing meets product: Monotype Fonts X UPEP"><div class="component-image-area"><a href="/fr/ressources/etudes-de-cas/monotype-fonts-un-choix-strategique-pour-une-maison-dedition-comme-united"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.webp?itok=AibNAm4R 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.webp?itok=AibNAm4R 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.webp?itok=9dRMPUS1 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.webp?itok=dkcV5bAA 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.webp?itok=vyGlsepu 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.png?itok=AibNAm4R 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.png?itok=AibNAm4R 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.png?itok=9dRMPUS1 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.png?itok=dkcV5bAA 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.png?itok=vyGlsepu 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2024-02/MT_ActiveScience_Resize_V2%20%281%29_123.png?itok=AibNAm4R" width="380" height="190" alt="United Prime Education" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/ressources/etudes-de-cas/monotype-fonts-un-choix-strategique-pour-une-maison-dedition-comme-united"></a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Publishing meets product: Monotype Fonts X UPEP" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Publishing meets product: Monotype Fonts X UPEP">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/etudes-de-cas/monotype-fonts-un-choix-strategique-pour-une-maison-dedition-comme-united">Publishing meets product: Monotype Fonts X UPEP</a> </h3><p>Publishing meets product: Monotype Fonts X UPEP</p><div class="component-desc"></div><div class="component-tags"><li><a href="/fr/taxonomy/term/246" title="Media and publishing fonts" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Media and publishing fonts" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts : un choix stratégique pour une maison d'édition comme United Prime. Monotype Fonts X UPEP.">Media and publishing fonts</a></li><li><a href="/fr/octroi-de-licence" title="Octroi de licence" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Octroi de licence" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts : un choix stratégique pour une maison d'édition comme United Prime. Monotype Fonts X UPEP.">Octroi de licence</a></li><li><a href="/fr/resources/tags/fontes" title="Fontes" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Fontes" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts : un choix stratégique pour une maison d'édition comme United Prime. Monotype Fonts X UPEP.">Fontes</a></li><li><a href="/fr/Ressources/Tags/Lisibilit%C3%A9" title="Lisibilité" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Lisibilité" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts : un choix stratégique pour une maison d'édition comme United Prime. Monotype Fonts X UPEP.">Lisibilité</a></li><li><a href="/fr/Ressources/Marquages/Technologie" title="Technologie" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Technologie" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts : un choix stratégique pour une maison d'édition comme United Prime. Monotype Fonts X UPEP.">Technologie</a></li><li><a href="/fr/langues-%C3%A9trang%C3%A8res" title="Langues étrangères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Langues étrangères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts : un choix stratégique pour une maison d'édition comme United Prime. Monotype Fonts X UPEP.">Langues étrangères</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride."><div class="component-image-area"><a href="/fr/resources/case-studies/new-identity-pride-amsterdam"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=wCCTh-e6 1x" media="all and (min-width: 981px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=wCCTh-e6 1x" media="all and (min-width: 1024px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=6h8fZEsv 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=y6pgtQQR 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=7qVfzYVY 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=wCCTh-e6" width="380" height="190" alt="Pride Amsterdam GIF" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/resources/case-studies/new-identity-pride-amsterdam"></a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/new-identity-pride-amsterdam">Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.</a> </h3><p>Monotype s’est associé à D8 pour créer une nouvelle identité dynamique pour la Pride Amsterdam, l’une des plus grandes Marche des fiertés dans le monde, qui attire des milliers de visiteurs.</p><div class="component-desc"></div><div class="component-tags"><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.">Branding</a></li><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.">Marque</a></li><li><a href="/fr/taxonomy/term/191" title="Studio" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.">Studio</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.">Police de caractères</a></li><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.">Digital branding</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="La nouvelle identité inclusive de NYC Pride." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride."><div class="component-image-area"></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/ressources/%C3%A9tudes-de-cas/la-nouvelle-identit%C3%A9-inclusive-de-nyc-pride"> <article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/380x190/public/2022-02/NYC%20Pride%20short%20animation-high.gif?itok=h4j9qyrW" width="380" height="190" alt="" loading="lazy" /> </div> </article> </a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="La nouvelle identité inclusive de NYC Pride." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/la-nouvelle-identit%C3%A9-inclusive-de-nyc-pride">La nouvelle identité inclusive de NYC Pride.</a> </h3><p>Monotype et Lippincott se sont associés pour créer une nouvelle identité, à la fois audacieuse et inclusive, destinée à NYC Pride, l’événement phare organisé chaque année par Heritage of Pride, l’une des organisations LGBTQIA+ les plus emblématiques et pérennes aux États-Unis.</p><div class="component-desc"></div><div class="component-tags"><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">Police de caractères</a></li><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">Digital branding</a></li><li><a href="/fr/taxonomy/term/191" title="Studio" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">Studio</a></li></div></div> </div> <div class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype."><div class="component-image-area"><a href="/fr/resources/case-studies/evri"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-03/Evri%20Master%20Faster-high.gif?itok=YxeOqjzP 1x" media="all and (min-width: 981px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-03/Evri%20Master%20Faster-high.gif?itok=YxeOqjzP 1x" media="all and (min-width: 1024px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-03/Evri%20Master%20Faster-high.gif?itok=cqQ2DrxB 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-03/Evri%20Master%20Faster-high.gif?itok=c7Ijcdw- 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-03/Evri%20Master%20Faster-high.gif?itok=uI3XnjA- 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-03/Evri%20Master%20Faster-high.gif?itok=YxeOqjzP" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/resources/case-studies/evri"></a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/evri">Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype.</a> </h3><p>Evri est le nouveau nom et la nouvelle marque d’Hermes, la plus grande entreprise de livraison de colis au Royaume-Uni. L’équipe design du Studio Monotype, dirigée par Phil Garnham, directeur de la création typographique, a travaillé en étroite collaboration avec Superunion pour créer un logotype vivant, alimenté par la technologie des polices variables, afin d’aider la marque à réaliser sa mission d’expériences de livraison positive et fiable pour tous, partout.</p><div class="component-desc"></div><div class="component-tags"><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype.">Police de caractères</a></li><li><a href="/fr/g%C3%A9o-expansion" title="Géo-expansion" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Géo-expansion" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype.">Géo-expansion</a></li><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype.">Marque</a></li><li><a href="/fr/taxonomy/term/191" title="Studio" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype.">Studio</a></li><li><a href="/fr/polices-variables" title="Polices variables" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Polices variables" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Hermes devient Evri : un rebranding au logo vivant créé par Superunion et Monotype.">Polices variables</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="All Together : une nouvelle police pour refléter la joie de M&M’S." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="All Together : une nouvelle police pour refléter la joie de M&M’S."><div class="component-image-area"><a href="/fr/resources/case-studies/mms"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=uDCm3kRy 1x" media="all and (min-width: 981px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=uDCm3kRy 1x" media="all and (min-width: 1024px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=PX0wRTB_ 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=0hrgtr10 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=CdO3eWys 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=uDCm3kRy" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/resources/case-studies/mms"></a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="All Together : une nouvelle police pour refléter la joie de M&M’S." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="All Together : une nouvelle police pour refléter la joie de M&M’S.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/mms" hreflang="fr">All Together : une nouvelle police pour refléter la joie de M&M’S.</a> </h3><div class="component-desc"> <p><span lang="EN-GB" lang="EN-GB" lang="EN-GB">M&M’S® rassemble des gens du monde entier depuis plus de 80 ans. Cette année, la marque emblématique a fait peau neuve. Son objectif : créer un monde où chacun se sent à sa place. Les changements comptent une apparence originale, des personnalités actualisées pour les célèbres personnages M&M’S, un ton de voix plus inclusif et accueillant, mais aussi une nouvelle typographie qui attire l’attention, appelée All Together – une grande famille chaleureuse, ludique, conversationnelle.</span></p> </div><div class="component-tags"><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="All Together : une nouvelle police pour refléter la joie de M&M’S.">Police de caractères</a></li><li><a href="/fr/g%C3%A9o-expansion" title="Géo-expansion" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Géo-expansion" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="All Together : une nouvelle police pour refléter la joie de M&M’S.">Géo-expansion</a></li><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="All Together : une nouvelle police pour refléter la joie de M&M’S.">Marque</a></li><li><a href="/fr/taxonomy/term/191" title="Studio" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="All Together : une nouvelle police pour refléter la joie de M&M’S.">Studio</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab."><div class="component-image-area"><a href="/fr/ressources/%C3%A9tudes-de-cas/une-optimisation-sur-mesure-d%E2%80%99helvetica-now-pour-le-rebranding-de-brainlab"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-02/Brainlab_GIF_02.gif?itok=2m6aTbfd 1x" media="all and (min-width: 981px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-02/Brainlab_GIF_02.gif?itok=2m6aTbfd 1x" media="all and (min-width: 1024px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-02/Brainlab_GIF_02.gif?itok=rqUoxzwH 1x" media="all and (min-width: 768px)" type="image/gif" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2022-02/Brainlab_GIF_02.gif?itok=2uvdcFQB 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-02/Brainlab_GIF_02.gif?itok=3lMZZCSF 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-02/Brainlab_GIF_02.gif?itok=2m6aTbfd" width="380" height="190" alt="Brainlab GIF" title="Brainlab GIF" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/une-optimisation-sur-mesure-d%E2%80%99helvetica-now-pour-le-rebranding-de-brainlab" hreflang="fr">Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab.</a> </h3><div class="component-desc"> <p>Leader mondial de la technologie médicale, Brainlab est une entreprise influente qui a transformé à grande échelle les soins de santé, notamment dans les domaines de l’oncologie, de la chirurgie et de la numérisation totale du bloc opératoire. Décidé pour un rebranding complet près de 30 ans après sa création, Brainlab s’est adressé à Monotype afin d’obtenir une version personnalisée d’Helvetica Now pour sa typographie de marque.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab.">Marque</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab.">Police de caractères</a></li><li><a href="/fr/g%C3%A9o-expansion" title="Géo-expansion" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Géo-expansion" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une optimisation sur mesure d’Helvetica Now pour le rebranding de Brainlab.">Géo-expansion</a></li></div></div> </div> <div class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Raiffeisen Bank International." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Raiffeisen Bank International."><div class="component-image-area"><a href="/fr/ressources/%C3%A9tudes-de-cas/raiffeisen-bank-international"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2021-09/RBI_VideoVisual_01_28_74.webp?itok=rkm3cgPj 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-09/RBI_VideoVisual_01_28_74.webp?itok=rkm3cgPj 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-09/RBI_VideoVisual_01_28_74.webp?itok=hpgHcZiy 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="729"/> <source srcset="/sites/default/files/styles/720x360/public/2021-09/RBI_VideoVisual_01_28_74.webp?itok=Gs4BBkA_ 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-09/RBI_VideoVisual_01_28_74.webp?itok=IKXvwd4Y 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2021-09/RBI_VideoVisual_01_28_74.jpg?itok=rkm3cgPj 1x" media="all and (min-width: 981px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-09/RBI_VideoVisual_01_28_74.jpg?itok=rkm3cgPj 1x" media="all and (min-width: 1024px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-09/RBI_VideoVisual_01_28_74.jpg?itok=hpgHcZiy 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="729"/> <source srcset="/sites/default/files/styles/720x360/public/2021-09/RBI_VideoVisual_01_28_74.jpg?itok=Gs4BBkA_ 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-09/RBI_VideoVisual_01_28_74.jpg?itok=IKXvwd4Y 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2021-09/RBI_VideoVisual_01_28_74.jpg?itok=rkm3cgPj" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Raiffeisen Bank International." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Raiffeisen Bank International.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/raiffeisen-bank-international">Raiffeisen Bank International.</a> </h3><div class="component-desc"> <p>Pour notre dernier projet Studio Connection, Emilios Theofanous, designer typographique chez Monotype, et Tom Foley, directeur de la création typographique chez Monotype, ont rejoint Martin Kofler, responsable de marque digitale chez Raiffeisen Bank International. Ils ont exploré ensemble le rôle de la typographie dans l’évolution de la marque, et ont décidé d’un parcours collaboratif amenant au développement de la police exclusive Amalia.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Raiffeisen Bank International.">Marque</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Raiffeisen Bank International.">Police de caractères</a></li><li><a href="/fr/g%C3%A9o-expansion" title="Géo-expansion" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Géo-expansion" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Raiffeisen Bank International.">Géo-expansion</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="The Hundred." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="The Hundred."><div class="component-image-area"></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/resources/case-studies/the-hundred"> <article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/380x190/public/2021-08/The%20Hundreds_191_188.png?itok=K_fmx_vk" width="380" height="190" loading="lazy" /> </div> </article> </a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="The Hundred." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="The Hundred.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/the-hundred">The Hundred.</a> </h3><div class="component-desc"> <p>L’England and Wales Cricket Board (ECB) a réinventé le cricket grâce à une nouvelle compétition appelée “The Hundred”. Monotype a collaboré avec FutureBrand London pour créer une identité typographique convaincante et audacieuse, destinée à attirer un plus large public vers ce sport en en changeant la perception.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="The Hundred.">Marque</a></li><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="The Hundred.">Branding</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Monotype x Limerick." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Monotype x Limerick."><div class="component-image-area"><a href="/fr/ressources/%C3%A9tudes-de-cas/monotype-x-limerick"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=bKFp8p4s 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=bKFp8p4s 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=CIx68P9_ 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=_EumMZgv 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=MnR1LozW 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=bKFp8p4s 1x" media="all and (min-width: 981px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=bKFp8p4s 1x" media="all and (min-width: 1024px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=CIx68P9_ 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=_EumMZgv 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=MnR1LozW 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=bKFp8p4s" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/ressources/%C3%A9tudes-de-cas/monotype-x-limerick"></a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Monotype x Limerick." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype x Limerick.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/monotype-x-limerick">Monotype x Limerick.</a> </h3><p>Au cours des quatre dernières années, nous avons eu la chance de forger un partenariat avec la <a href="https://lit.ie/LSAD">Limerick School of Art and Design</a> en Irlande. Cette université est l’alma mater de Tom Foley, directeur de la création typographique. Foley et Emilios Theofanous, également directeur de la création typographique, ont tous deux apporté leur participation à des ateliers et des modules dans cette grande école d’art, de design et de médias créatifs.</p><div class="component-desc"></div><div class="component-tags"><li><a href="/fr/taxonomy/term/266" title="Creative matters" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Creative matters" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype x Limerick.">Creative matters</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype x Limerick.">Police de caractères</a></li><li><a href="/fr/taxonomy/term/246" title="Media and publishing fonts" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Media and publishing fonts" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype x Limerick.">Media and publishing fonts</a></li></div></div> </div> <div class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="La nouvelle voix de O₂ – une police sur mesure." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="La nouvelle voix de O₂ – une police sur mesure."><div class="component-image-area"><a href="/fr/resources/o2-on-air"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2021-06/o2_case%20studies_91_77.webp?itok=sEdpHlPU 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/o2_case%20studies_91_77.webp?itok=sEdpHlPU 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-06/o2_case%20studies_91_77.webp?itok=zg7vDlcz 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2021-06/o2_case%20studies_91_77.webp?itok=lFKerpMV 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-06/o2_case%20studies_91_77.webp?itok=AR3Csprb 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/o2_case%20studies_91_77.jpg?itok=sEdpHlPU 1x" media="all and (min-width: 981px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/o2_case%20studies_91_77.jpg?itok=sEdpHlPU 1x" media="all and (min-width: 1024px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-06/o2_case%20studies_91_77.jpg?itok=zg7vDlcz 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2021-06/o2_case%20studies_91_77.jpg?itok=lFKerpMV 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-06/o2_case%20studies_91_77.jpg?itok=AR3Csprb 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2021-06/o2_case%20studies_91_77.jpg?itok=sEdpHlPU" width="380" height="190" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="La nouvelle voix de O₂ – une police sur mesure." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle voix de O₂ – une police sur mesure.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/o2-on-air">La nouvelle voix de O₂ – une police sur mesure.</a> </h3><div class="component-desc"> <p><span><span><span><span><span><span>Phil Garnham, directeur de la création typographique chez Monotype, est rejoint par </span></span></span></span></span></span>O₂<span><span><span><span><span><span> et son agence de branding pour discuter de la nouvelle police de caractères personnalisée d’</span></span></span></span></span></span>O₂<span><span><span><span><span><span>. Ils portent un regard approfondi sur la manière dont celle-ci a poussé </span></span></span></span></span></span>O₂<span><span><span><span><span><span> à devenir une marque plus numérique et contemporaine sur différents marchés.</span></span></span></span></span></span></p> </div><div class="component-tags"><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle voix de O₂ – une police sur mesure.">Digital branding</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle voix de O₂ – une police sur mesure.">Police de caractères</a></li><li><a href="/fr/g%C3%A9o-expansion" title="Géo-expansion" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Géo-expansion" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="La nouvelle voix de O₂ – une police sur mesure.">Géo-expansion</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="L’importance de la typographie dans le rebranding de Reckitt." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="L’importance de la typographie dans le rebranding de Reckitt."><div class="component-image-area"><a href="/fr/ressources/%C3%A9tudes-de-cas/l%E2%80%99importance-de-la-typographie-dans-le-rebranding-de-reckitt"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Alpha_External-Black-Brick_Landscape_01.webp?itok=jGxPktSu 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Alpha_External-Black-Brick_Landscape_01.webp?itok=jGxPktSu 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-06/Alpha_External-Black-Brick_Landscape_01.webp?itok=r4tGtGGP 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-06/Alpha_External-Black-Brick_Landscape_01.webp?itok=jzHEFqnL 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-06/Alpha_External-Black-Brick_Landscape_01.webp?itok=miEhm0YE 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Alpha_External-Black-Brick_Landscape_01.jpeg?itok=jGxPktSu 1x" media="all and (min-width: 981px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Alpha_External-Black-Brick_Landscape_01.jpeg?itok=jGxPktSu 1x" media="all and (min-width: 1024px)" type="image/jpeg" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-06/Alpha_External-Black-Brick_Landscape_01.jpeg?itok=r4tGtGGP 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-06/Alpha_External-Black-Brick_Landscape_01.jpeg?itok=jzHEFqnL 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-06/Alpha_External-Black-Brick_Landscape_01.jpeg?itok=miEhm0YE 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2021-06/Alpha_External-Black-Brick_Landscape_01.jpeg?itok=jGxPktSu" width="380" height="190" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/ressources/%C3%A9tudes-de-cas/l%E2%80%99importance-de-la-typographie-dans-le-rebranding-de-reckitt"></a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="L’importance de la typographie dans le rebranding de Reckitt." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="L’importance de la typographie dans le rebranding de Reckitt.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/l%E2%80%99importance-de-la-typographie-dans-le-rebranding-de-reckitt" hreflang="fr">L’importance de la typographie dans le rebranding de Reckitt.</a> </h3><div class="component-desc"> <p>Après avoir annoncé sa stratégie d’objectif pour le développement durable, Reckitt Benckiser a voulu témoigner de son processus de transformation. La marque s’est réinventée et a pris le nom de Reckitt. Une réponse active à un monde et une société en pleine évolution – et où les marques d’entreprise se voient réinterroger leur rôle.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="L’importance de la typographie dans le rebranding de Reckitt.">Marque</a></li><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="L’importance de la typographie dans le rebranding de Reckitt.">Branding</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="L’importance de la typographie dans le rebranding de Reckitt.">Police de caractères</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Une nouvelle identité de marque pour les Complexes Atlantis." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Une nouvelle identité de marque pour les Complexes Atlantis."><div class="component-image-area"><a href="/fr/resources/case-studies/new-brand-identity-atlantis"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.webp?itok=ngq0tKyg 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.webp?itok=ngq0tKyg 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.webp?itok=g6Pn8BEP 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="453"/> <source srcset="/sites/default/files/styles/720x360/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.webp?itok=WGyzNPsn 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.webp?itok=ogVzdt8i 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.png?itok=ngq0tKyg 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.png?itok=ngq0tKyg 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.png?itok=g6Pn8BEP 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="453"/> <source srcset="/sites/default/files/styles/720x360/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.png?itok=WGyzNPsn 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.png?itok=ogVzdt8i 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2021-06/Screenshot%202021-06-04%20at%2017.27.34.png?itok=ngq0tKyg" width="380" height="190" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Une nouvelle identité de marque pour les Complexes Atlantis." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une nouvelle identité de marque pour les Complexes Atlantis.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/new-brand-identity-atlantis" hreflang="fr">Une nouvelle identité de marque pour les Complexes Atlantis.</a> </h3><div class="component-desc"> <p><span><span><span><span><span><span>Futurebrand et Kerzner International se sont tournés vers le Studio Monotype pour participer à rafraîchir l’identité de marque d’Atlantis, la marque hôtelière de luxe qui dirige l’Atlantis The Palm et l’Atlantis The Royal à Dubaï ainsi que l’Atlantis Sanya en Chine. C’est le premier rebrand du groupe depuis l’ouverture du The Palm en 2008. Une démarche destinée à unifier le branding visuel à travers les différentes propriétés. </span></span></span></span></span></span></p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une nouvelle identité de marque pour les Complexes Atlantis.">Marque</a></li><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une nouvelle identité de marque pour les Complexes Atlantis.">Branding</a></li></div></div> </div> <div class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Une nouvelle police au service de la clarté numérique de Mind." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind."><div class="component-image-area"></div><div class="views-field views-field-field-gallery"><div class="field-content"><a href="/fr/ressources/%C3%A9tudes-de-cas/une-nouvelle-police-au-service-de-la-clart%C3%A9-num%C3%A9rique-de-mind"> <article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/380x190/public/2021-05/Mind_Case_Study_Mock_Up_01.png?itok=AeVYQNRE" width="380" height="190" loading="lazy" /> </div> </article> </a>, <a href="/fr/ressources/%C3%A9tudes-de-cas/une-nouvelle-police-au-service-de-la-clart%C3%A9-num%C3%A9rique-de-mind"> <article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/380x190/public/2021-05/Mind_Case_Study_Mock_Up_02.png?itok=XT84adZ3" width="380" height="190" loading="lazy" /> </div> </article> </a></div></div><div class="views-field views-field-field-image-1"><div class="field-content"></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Une nouvelle police au service de la clarté numérique de Mind." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/une-nouvelle-police-au-service-de-la-clart%C3%A9-num%C3%A9rique-de-mind" hreflang="fr">Une nouvelle police au service de la clarté numérique de Mind.</a> </h3><div class="component-desc"> <p>Après des années de campagne visant à sensibiliser et à apporter une meilleure compréhension de la santé mentale, le temps était venu pour Mind, une association caritative, de renouveler son identité visuelle emblématique. En Angleterre et au Pays de Galles, son logo gribouillé est largement reconnu. Mais les réseaux sociaux et les autres espaces numériques ont créé de nouvelles exigences pour l’association. En partenariat avec l’agence DesignStudio, le Studio Monotype a développé Mind Meridian – une police améliorée qui place la chaleur et l’accessibilité au cœur de la marque.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Marque</a></li><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Digital branding</a></li><li><a href="/fr/secteur-automobile" title="Secteur automobile" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Secteur automobile" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Secteur automobile</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer."><div class="component-image-area"></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/ressources/%C3%A9tudes-de-cas/monotype-fonts-ouvre-la-voie-%C3%A0-la-modernisation-technologique-de-bauer"> <article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/380x190/public/2022-01/MicrosoftTeams-image_178_140.png?itok=W8FXuXfn" width="380" height="190" alt="" loading="lazy" /> </div> </article> </a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/monotype-fonts-ouvre-la-voie-%C3%A0-la-modernisation-technologique-de-bauer" hreflang="fr">Monotype Fonts ouvre la voie à la modernisation technologique de Bauer.</a> </h3><div class="component-desc"> <p>Bauer Media Group, un groupe international multi-métiers intégrant des centaines de propriétés numériques et d’impression, a implémenté Monotype Fonts pour fournir des polices à des centaines d’équipes et des milliers d’employés à travers le monde.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Typographie" title="Typographie" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Typographie" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer.">Typographie</a></li><li><a href="/fr/taxonomy/term/246" title="Media and publishing fonts" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Media and publishing fonts" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer.">Media and publishing fonts</a></li><li><a href="/fr/octroi-de-licence" title="Octroi de licence" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Octroi de licence" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer.">Octroi de licence</a></li><li><a href="/fr/taxonomy/term/656" title="Creative Collaboration" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Creative Collaboration" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Monotype Fonts ouvre la voie à la modernisation technologique de Bauer.">Creative Collaboration</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Toyota Type : le making of. " data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Toyota Type : le making of. "><div class="component-image-area"><a href="/fr/ressources/%C3%A9tudes-de-cas/toyota-type-le-making"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.webp?itok=HC_03kQV 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.webp?itok=HC_03kQV 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.webp?itok=3R2EH3T9 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="449"/> <source srcset="/sites/default/files/styles/720x360/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.webp?itok=PY3Zpf80 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.webp?itok=9krecOJq 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.png?itok=HC_03kQV 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.png?itok=HC_03kQV 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.png?itok=3R2EH3T9 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="449"/> <source srcset="/sites/default/files/styles/720x360/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.png?itok=PY3Zpf80 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.png?itok=9krecOJq 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2020-08/Screen%20Shot%202020-08-05%20at%201.49.27%20PM.png?itok=HC_03kQV" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Toyota Type : le making of. " data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Toyota Type : le making of. ">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/ressources/%C3%A9tudes-de-cas/toyota-type-le-making" hreflang="fr">Toyota Type : le making of. </a> </h3><div class="component-desc"></div><div class="component-tags"><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Toyota Type : le making of. ">Police de caractères</a></li><li><a href="/fr/Ressources/Tags/Typographie" title="Typographie" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Typographie" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Toyota Type : le making of. ">Typographie</a></li><li><a href="/fr/taxonomy/term/191" title="Studio" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Toyota Type : le making of. ">Studio</a></li><li><a href="/fr/secteur-automobile" title="Secteur automobile" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Secteur automobile" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Toyota Type : le making of. ">Secteur automobile</a></li></div></div> </div> <div class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Une première mondiale : un logo en police variable." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Une première mondiale : un logo en police variable."><div class="component-image-area"><a href="/fr/resources/case-studies/world%E2%80%99s-first-variable-font-logo"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2020-09/MT_FS_Amsteldok_920x700_02.gif?itok=YWoa2UJh 1x" media="all and (min-width: 981px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2020-09/MT_FS_Amsteldok_920x700_02.gif?itok=YWoa2UJh 1x" media="all and (min-width: 1024px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2020-09/MT_FS_Amsteldok_920x700_02.gif?itok=y80jaUst 1x" media="all and (min-width: 768px)" type="image/gif" width="810" height="616"/> <source srcset="/sites/default/files/styles/720x360/public/2020-09/MT_FS_Amsteldok_920x700_02.gif?itok=4OMaavdM 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2020-09/MT_FS_Amsteldok_920x700_02.gif?itok=vjMiZSMI 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2020-09/MT_FS_Amsteldok_920x700_02.gif?itok=YWoa2UJh" width="380" height="190" alt="Amsteldok logo" loading="lazy" /> </picture> </div> </article> </a></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/resources/case-studies/world%E2%80%99s-first-variable-font-logo"></a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Une première mondiale : un logo en police variable." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une première mondiale : un logo en police variable.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/world%E2%80%99s-first-variable-font-logo" hreflang="fr">Une première mondiale : un logo en police variable.</a> </h3><div class="component-desc"> <p>Dans la lignée novatrice et dynamique du nouveau format qu’est la police variable, Fontsmith (qui fait désormais partie du Studio Monotype) et l’agence de branding néerlandaise VBAT ont créé une police interactive pour le logo du nouveau campus de WPP à Amsterdam — un logo qui réagit aux mouvements et au temps. Lorsque les visiteurs se déplacent, les lettres font de même.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une première mondiale : un logo en police variable.">Marque</a></li><li><a href="/fr/polices-variables" title="Polices variables" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Polices variables" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une première mondiale : un logo en police variable.">Polices variables</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une première mondiale : un logo en police variable.">Police de caractères</a></li><li><a href="/fr/taxonomy/term/716" title="Type trends." hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Type trends." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une première mondiale : un logo en police variable.">Type trends.</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Nouvelle famille de polices sur mesure pour MotoGP™." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Nouvelle famille de polices sur mesure pour MotoGP™."><div class="component-image-area"></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/resources/case-studies/motogp-fontsmith"> <article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/380x190/public/2020-02/MotoGP_Font_01_0.jpg?itok=mSN-4JTj" width="380" height="190" alt="" loading="lazy" /> </div> </article> </a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Nouvelle famille de polices sur mesure pour MotoGP™." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Nouvelle famille de polices sur mesure pour MotoGP™.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/motogp-fontsmith" hreflang="fr">Nouvelle famille de polices sur mesure pour MotoGP™.</a> </h3><div class="component-desc"> <p><span><span><span><a href="https://www.motogp.com/"><span><span><span>MotoGP™</span></span></span></a><span lang="fr" lang="fr" lang="fr"><span> est la première division du </span></span><span lang="fr" lang="fr" lang="fr">FIM World Championship Grand Prix</span><span lang="fr" lang="fr" lang="fr"><span>. C’est le plus ancien championnat de sport automobile (depuis 1949), et il a lieu dans un total de 16 pays sur quatre continents chaque saison.</span></span></span></span></span></p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Nouvelle famille de polices sur mesure pour MotoGP™.">Marque</a></li><li><a href="/fr/Ressources/Tags/Typographie" title="Typographie" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Typographie" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Nouvelle famille de polices sur mesure pour MotoGP™.">Typographie</a></li><li><a href="/fr/taxonomy/term/191" title="Studio" hreflang="fr" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Nouvelle famille de polices sur mesure pour MotoGP™.">Studio</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="études de cas" data-analytics-linksection="content" data-analytics-linkname="Une police personnalisée distincte (et avec des ailes) pour Duolingo." data-analytics-linktype="button" data-analytics-resourcetopic="études de cas" data-analytics-resourcetitle="Une police personnalisée distincte (et avec des ailes) pour Duolingo."><div class="component-image-area"></div><div class="views-field views-field-field-gallery"><div class="field-content"></div></div><div class="views-field views-field-field-image-1"><div class="field-content"><a href="/fr/resources/case-studies/duolingo"> <article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/380x190/public/2022-05/Duolingo_CaseStudy%2BFR8_165.png?itok=AjBehD0f" width="380" height="190" alt="" loading="lazy" /> </div> </article> </a></div></div><div><span class="component-catagory"><a href="/fr/ressources/case-studies" data-analytics-linkcategory="case studies" data-analytics-linksection="content" data-analytics-linkname="Une police personnalisée distincte (et avec des ailes) pour Duolingo." data-analytics-linktype="button" data-analytics-resourcetopic="case studies" data-analytics-resourcetitle="Une police personnalisée distincte (et avec des ailes) pour Duolingo.">Case studies</a></span></div><h3 class="component-title"> <a href="/fr/resources/case-studies/duolingo" hreflang="fr">Une police personnalisée distincte (et avec des ailes) pour Duolingo.</a> </h3><p>Découvrez comment la 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