Monotype x Limerick.

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</div> </div> </div> </div> </div> </header> <main role="main"> <a id="main-content" tabindex="-1"></a> <div class="layout-content background_color-blue"> <div class="region region-content"> <div data-drupal-messages-fallback class="hidden"></div> <div id="block-monotype-tophatbanneroverlapfix" data-block-plugin-id="block_content:58d9d442-1df9-4a26-ae8e-a58b38122586" class="block block-block-content block-block-content58d9d442-1df9-4a26-ae8e-a58b38122586"> <div class="marketo-wrapper" id=""> <div class="marketo-embed-code"> <style> a.top-hat-banner { padding: 12px; height: 40px; } @media (max-width: 719px) { a.top-hat-banner { padding: 12px; height: 56px; } } </style> </div> </div> </div> <article class="node node--type-resource node--view-mode-full"> <div class="node__content"> <div class="top_row_node-layout"> <div class="top_row_node-layout-template custom-container"> <div class="top_left-region"> <div data-block-plugin-id="system_breadcrumb_block" class="block block-system block-system-breadcrumb-block"> <nav class="breadcrumb" role="navigation" aria-labelledby="system-breadcrumb"> <h2 id="system-breadcrumb" class="visually-hidden">Breadcrumb</h2> <ol> <li> <a href="/fr" title="Home">Home</a> </li> <li> <a href="/fr/ressources" title="Ressources">Ressources</a> </li> </ol> </nav> </div> </div> <div class="right-content-regions"> <div class="top_middle-region"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <article class="node node--type-resource node--view-mode-node-page-title"> <h1 class="hero-text-title"> Monotype x Limerick. </h1> </article> </div> </div> <div > </div> <div > </div> </div> </div> <div class="main_row_node-layout"> <div class="main_row_node-layout-template"> <div class="main-region"> <div data-block-plugin-id="field_block:node:resource:field_main_emphasis" class="block block-layout-builder block-field-blocknoderesourcefield-main-emphasis"> <div class="emphasisvideo_wrapper"><div class="field field--name-field-main-emphasis field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--main-image paragraph--view-mode--default"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-main-emphasis-image"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=Pz71i4gq 1x" media="all and (min-width: 768px)" type="image/webp" width="910" height="455"/> <source srcset="/sites/default/files/styles/720x360/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=_EumMZgv 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-04/LSAD_selection_Cover_82_7.webp?itok=MnR1LozW 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_910/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=Pz71i4gq 1x" media="all and (min-width: 768px)" type="image/jpeg" width="910" height="455"/> <source srcset="/sites/default/files/styles/720x360/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=_EumMZgv 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=MnR1LozW 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-04/LSAD_selection_Cover_82_7.jpg?itok=Pz71i4gq" width="910" height="455" alt="" loading="lazy" /> </picture> </div> </article> </div> </div> </div> </div><div class="emphasisvideo_content unlocked"></div> </div> </div> <div data-block-plugin-id="field_block:node:resource:field_quote" class="block block-layout-builder block-field-blocknoderesourcefield-quote"> <div class="main-wrapper-quotation quote-white-text"> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">“</span> <span>Nous aimons établir des liens avec des partenaires industriels, comme Monotype pour la typographie, qui sont prêts à collaborer avec nos étudiants. C’est une excellente opportunité pour les étudiants comme pour nous, car nous apprenons aussi beaucoup. Tout le monde y trouve son compte. </span> <span class="quote-Text-last-letter">”</span> </div> <div class="citation"> <p>Eamon Spelman, maître de conférences à la Limerick School of Art & Design / TUS.</p> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="two_col_row_node-layout"> <div class="two_col_row_node-layout-template custom-container"> <div class="left-region" style="--form-height-des: 200px;--form-height-mob: 300px;"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <div class="resource-content-citation"> <div class="content-field_category"> <div class="field field--name-field-category field--type-entity-reference field--label-inline field__items"> <div class="field__label">Sujet</div> <div class="field__item" class="field__item" title="Études de cas"> <a href="/fr/ressources/case-studies" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Études de cas" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Monotype x Limerick." hreflang="fr">Études de cas</a> </div> </div> </div> <div class="content-field_designers"> <div class="field field--name-field-designers field--type-entity-reference field--label-inline field__items"> <div class="field__label">Designers</div> <div class="field__item" class="field__item" title="Emilios Theofanous."> <a href="/fr/studio/emilios-theofanous" hreflang="fr">Emilios Theofanous.</a> </div> <div class="field__item" class="field__item" title="Tom Foley."> <a href="/fr/studio/tom-foley" hreflang="fr">Tom Foley.</a> </div> </div> </div> <div class="content-field_tags "> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"> <a href="/resources/creative-matters" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Creative matters" data-analytics-linktype="button" data-analytics-resourcetopic="Creative matters" data-analytics-resourcetitle="Monotype x Limerick." hreflang="en">Creative matters</a> </div> <div class="field__item"> <a href="/fr/Ressources/Marquages/Police" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="Police de caractères" data-analytics-resourcetitle="Monotype x Limerick." hreflang="fr">Police de caractères</a> </div> <div class="field__item"> <a href="/resources/media-and-publishing-fonts" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Media and publishing fonts" data-analytics-linktype="button" data-analytics-resourcetopic="Media and publishing fonts" data-analytics-resourcetitle="Monotype x Limerick." hreflang="en">Media and publishing fonts</a> </div> </div> </div> <div class="content-social-share-button-field"> <div data-block-plugin-id="social_sharing_buttons_block" class="block block-better-social-sharing-buttons block-social-sharing-buttons-block"> <h2>Partager</h2> <div style="display: none"><link rel="preload" href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg" as="image" type="image/svg+xml" crossorigin="anonymous" /></div> <div class="social-sharing-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.monotype.com/fr/ressources/%C3%A9tudes-de-cas/monotype-x-limerick&title=Monotype%20x%20Limerick." target="_blank" title="Share to Facebook" aria-label="Share to Facebook" class="social-sharing-buttons__button share-facebook" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#facebook" /> </svg> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.monotype.com/fr/ressources/%C3%A9tudes-de-cas/monotype-x-limerick" target="_blank" title="Share to Linkedin" aria-label="Share to Linkedin" class="social-sharing-buttons__button share-linkedin" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#linkedin" /> </svg> </a> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:resource:body" class="block block-layout-builder block-field-blocknoderesourcebody"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>C’est une triste réalité, mais la typographie n’a pas toujours la place qu’elle mérite dans les programmes en écoles d’art, qu’il s’agisse de temps ou de ressources. C’est une question d’époque – des budgets limités, des classes plus grandes et moins de moyens pédagogiques, qui mènent les enseignants à prendre des décisions difficiles quant aux sujets à privilégier. Cette réalité a incité notre studio à travailler en étroite collaboration avec les écoles d’art. Régulièrement, principalement sous forme d’ateliers ou de projets ponctuels, nous partageons donc nos connaissances et notre expérience avec les typographes et les designers de demain. Travailler avec les futurs leaders du design est gratifiant et profondément inspirant. C’est une chose que nous adorons.</p></div> </div> <div data-block-plugin-id="field_block:node:resource:field_left_section" class="block block-layout-builder block-field-blocknoderesourcefield-left-section"> <div class="field field--name-field-left-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Au cours des quatre dernières années, nous avons eu la chance de nouer un partenariat avec la <a href="https://lit.ie/LSAD">Limerick School of Art & Design / TUS</a> en Irlande. Cette école est l’alma mater de Tom Foley, directeur de la création typographique. Depuis qu’il a rejoint Monotype en 2018, Foley et ses coéquipiers ont travaillé sur plusieurs ateliers et modules de cours au sein de cette grande école d’art, de design et de médias créatifs.</p> <p>Dans la période pré-COVID, Foley a pu se rendre à l’école et proposer un atelier interactif pour lancer le programme d’études. « C’est très précieux de pouvoir passer du temps sur place avec les étudiants et les enseignants. Pour eux, c’est l’opportunité d’avoir un échange qui rend le sujet de la typographie plus accessible. Pour nous, cela permet de contextualiser et d’avoir un retour direct sur ce que l’on désire enseigner et transmettre. La réaction des étudiants vis-à-vis des ateliers est aussi précieuse pour nous que notre expérience l’est pour eux. C’est un enrichissement réciproque. Nous étions en préparation du projet pour 2020 quand la COVID est survenue. Étant donné les perturbations auxquelles les étudiants ont été confrontés, nous avions à cœur d’adapter le programme pour continuer à leur apporter la meilleure expérience possible, bien que virtuelle », explique Foley.</p> <p>En 2020 et 2021, Foley et son coéquipier Emilios Theofanous ont travaillé avec Limerick pour créer une offre entièrement virtuelle. Il était donc nécessaire que le module reste attrayant et digne d’intérêt pour les étudiants de quatrième année. Eamon Spelman, maître de conférences à Limerick en charge du programme, parle de l’intérêt de ce type de partenariat : « En tant qu’enseignants, nous savons combien la typographie ainsi qu’une bonne pratique de la typographie sont importantes. Nous considérons que c’est central dans notre travail de graphistes. Je dis toujours que la typographie est nôtre. Comme nous, elle est présente à travers tant de disciplines du design que nous partageons, comme l’animation ou l’illustration. J’attache une grande importance à la typographie. C’est pourquoi elle est un aspect essentiel de ce que les étudiants apprennent chez nous. »</p> <p>Pour l’enseignement virtuel, nous avons dû ajuster nos exigences vis-à-vis des étudiants et de notre manière de les encadrer. Avant la COVID, nous étions surtout concentrés sur l’impression et le métier de la composition numérique. Ces aspects de la typographie sont toujours essentiels, mais ils ne se prêtaient pas bien à la « nouvelle normalité » à laquelle les étudiants et les enseignants étaient confrontés. Nous avons décidé d’adapter notre proposition pour y intégrer d’autres aspects, tout aussi importants dans le secteur typographique et capable d’enrichir l’expérience d’apprentissage en ligne.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><h3>Le Brief. </h3> <p>Les étudiants de quatrième année ont été invités à élaborer un plan marketing pour une police de caractères de leur choix. L’objectif était de concevoir un support numérique ou imprimé pour promouvoir la police de caractères. Celui-ci devait présenter les éléments importants ou uniques de la police choisie et suivre un concept clair, fondé sur la recherche et l’exploration visuelle. Les étudiants devaient également développer un message de campagne, ce qui est un élément clé des sorties de polices chez Monotype. Associer les exigences marketing aux résultats d’apprentissage académique a créé une opportunité intéressante : concevoir un programme d’études qui tient compte des attentes de l’industrie.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><h3>Plateforme de communication.</h3> <p>« Les étudiants ont adoré le processus de développement de la plateforme de communication. C’était vraiment instructif, car nous voulions voir comment fonctionne l’industrie et comment elle est utilisée chez Monotype, explique Spelman. Les étudiants ont conscience du fait que les entreprises, selon leur localisation, travaillent avec des moyens différents et produisent des choses différentes, en utilisant parfois différents termes pour la même chose. Et c’est fantastique de comprendre aussi cela. »</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><h3>Les polices.</h3> <ul><li>FF Attribute Text </li> <li>FF Casus </li> <li>FF Nort </li> <li>FF Unit </li> <li>FF Unit Slab </li> <li>Linotype Didot </li> <li>Masqualero </li> <li>Monotype Grotesque </li> <li>Neo Sans </li> <li>Neue Kabel </li> <li>Rockwell Nova </li> </ul></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">“</span> <span>Vous pensez connaître la typographie : eh bien pas avant que les élèves aient mis la main dessus ! Nous avons découvert tant de belles surprises en revisitant certains classiques et en les regardant d’un œil neuf. J’apprends beaucoup à chacun de ces ateliers. </span> <span class="quote-Text-last-letter">”</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p>Emilios Theofanous, directeur de la création typographique.</p></div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><h3>La perspective de Monotype.</h3></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery paragraph--view-mode--default"> <div id="mainSlider" class="font-carousel"> <div class="slider-gallery slider"> <div> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-04/LSAD_selection-02_34_67.webp?itok=T890nVz4 1x" media="all and (min-width: 768px)" type="image/webp" width="910" height="455"/> <source srcset="/sites/default/files/styles/720x360/public/2022-04/LSAD_selection-02_34_67.webp?itok=62jd3wzI 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-04/LSAD_selection-02_34_67.webp?itok=mobdvtaF 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_910/public/2022-04/LSAD_selection-02_34_67.jpg?itok=T890nVz4 1x" media="all and (min-width: 768px)" type="image/jpeg" width="910" height="455"/> <source srcset="/sites/default/files/styles/720x360/public/2022-04/LSAD_selection-02_34_67.jpg?itok=62jd3wzI 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-04/LSAD_selection-02_34_67.jpg?itok=mobdvtaF 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" 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<div> </div> <div> </div> <div> </div> <div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><h3>Le résultat.</h3> <p>Ce fut un plaisir de plonger dans leurs jeunes esprits et de les voir travailler avec tant de créativité et d’empathie. Ils semblent comprendre l’importance de la typographie dans le domaine du design graphique. La typographie est au centre de l’image de marque d’aujourd’hui, elle exprime votre voix. Et les résultats de l’atelier parlent d’eux-mêmes, avec originalité, sensibilité et humour. C’est une joie de les voir donner vie à leurs concepts. </p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">“</span> <span>Pour nos étudiants, c’est formidable de pouvoir s’apprêter à postuler dans l’industrie en disant « j’ai travaillé avec Monotype ». Cela a été une magnifique expérience pour eux.</span> <span class="quote-Text-last-letter">”</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p><span><span><span><span><span>Eamon Spelman, maître de conférences à la Limerick School of Art & Design / TUS.</span></span></span></span></span></p></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="right-region"> <div data-block-plugin-id="field_block:node:resource:field_right_section" class="block block-layout-builder block-field-blocknoderesourcefield-right-section"> <div class="field field--name-field-right-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--related-content paragraph--view-mode--default"> <div class="component-related_content-block"> <h2 class="block-main-title"> Contenu associé. </h2> <div 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