Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride.

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</div> <article class="node node--type-resource node--view-mode-full"> <div class="node__content"> <div class="top_row_node-layout"> <div class="top_row_node-layout-template custom-container"> <div class="top_left-region"> <div data-block-plugin-id="system_breadcrumb_block" class="block block-system block-system-breadcrumb-block"> <nav class="breadcrumb" role="navigation" aria-labelledby="system-breadcrumb"> <h2 id="system-breadcrumb" class="visually-hidden">Breadcrumb</h2> <ol> <li> <a href="/fr" title="Home">Home</a> </li> </ol> </nav> </div> </div> <div class="right-content-regions"> <div class="top_middle-region"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <article class="node node--type-resource node--view-mode-node-page-title"> <h1 class="hero-text-title"> Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride. </h1> </article> </div> </div> <div > </div> <div > </div> </div> </div> <div class="main_row_node-layout"> <div class="main_row_node-layout-template"> <div class="main-region"> <div data-block-plugin-id="field_block:node:resource:field_main_emphasis" class="block block-layout-builder block-field-blocknoderesourcefield-main-emphasis"> <div class="emphasisvideo_wrapper"><div class="field field--name-field-main-emphasis field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--main-image paragraph--view-mode--default"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-main-emphasis-image"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=492fl--5 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=y6pgtQQR 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=7qVfzYVY 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=492fl--5" width="739" height="415" alt="Pride Amsterdam GIF" loading="lazy" /> </picture> </div> </article> </div> </div> </div> </div><div class="emphasisvideo_content unlocked"></div> </div> </div> <div data-block-plugin-id="field_block:node:resource:field_quote" class="block block-layout-builder block-field-blocknoderesourcefield-quote"> <div class="main-wrapper-quotation quote-white-text"> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">“</span> <span>TT Fors met judicieusement en contraste l’identité animée que D8 a savamment élaborée. Nous sommes honorés qu’elle puisse contribuer à raconter l’histoire de la Pride Amsterdam. </span> <span class="quote-Text-last-letter">”</span> </div> <div class="citation"> <p>Phil Garnham, directeur de la création typographique.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="two_col_row_node-layout"> <div class="two_col_row_node-layout-template custom-container"> <div class="left-region" style="--form-height-des: 200px;--form-height-mob: 300px;"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <div class="resource-content-citation"> <div class="content-field_category"> <div class="field field--name-field-category field--type-entity-reference field--label-inline field__items"> <div class="field__label">Sujet</div> <div class="field__item" class="field__item" title="Études de cas"> <a href="/fr/ressources/case-studies" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Études de cas" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." hreflang="fr">Études de cas</a> </div> </div> </div> <div class="content-field_designers"> <div class="field field--name-field-designers field--type-entity-reference field--label-inline field__items"> <div class="field__label">Designers</div> <div class="field__item" class="field__item" title="Phil Garnham."> <a href="/fr/studio/phil-garnham" hreflang="fr">Phil Garnham.</a> </div> </div> </div> <div class="content-field_tags "> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"> <a href="/fr/Ressources/Tags/branding" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="Branding" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." hreflang="fr">Branding</a> </div> <div class="field__item"> <a href="/fr/Ressources/Tags/Marque" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="Marque" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." hreflang="fr">Marque</a> </div> <div class="field__item"> <a href="/resources/studio" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="Studio" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." hreflang="en">Studio</a> </div> <div class="field__item"> <a href="/fr/Ressources/Marquages/Police" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="Police de caractères" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." hreflang="fr">Police de caractères</a> </div> <div class="field__item"> <a href="/resources/digital-branding" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="Digital branding" data-analytics-resourcetitle="Positive. Inclusive. Fun. Une identité tout en fluidité pour Amsterdam Pride." hreflang="en">Digital branding</a> </div> </div> </div> <div class="content-social-share-button-field"> <div data-block-plugin-id="social_sharing_buttons_block" class="block block-better-social-sharing-buttons block-social-sharing-buttons-block"> <h2>Partager</h2> <div style="display: none"><link rel="preload" href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg" as="image" type="image/svg+xml" crossorigin="anonymous" /></div> <div class="social-sharing-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.monotype.com/fr/resources/case-studies/new-identity-pride-amsterdam&title=Positive.%20Inclusive.%20Fun.%20Une%20identit%C3%A9%20tout%20en%20fluidit%C3%A9%20pour%20Amsterdam%20Pride." target="_blank" title="Share to Facebook" aria-label="Share to Facebook" class="social-sharing-buttons__button share-facebook" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#facebook" /> </svg> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.monotype.com/fr/resources/case-studies/new-identity-pride-amsterdam" target="_blank" title="Share to Linkedin" aria-label="Share to Linkedin" class="social-sharing-buttons__button share-linkedin" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#linkedin" /> </svg> </a> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:resource:body" class="block block-layout-builder block-field-blocknoderesourcebody"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Monotype s’est associé à D8 pour créer une nouvelle identité dynamique pour la Pride Amsterdam, l’une des plus grandes Marche des fiertés dans le monde, qui attire des milliers de visiteurs.</p></div> </div> <div data-block-plugin-id="field_block:node:resource:field_left_section" class="block block-layout-builder block-field-blocknoderesourcefield-left-section"> <div class="field field--name-field-left-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>La Pride Amsterdam est un festival LGBTIQ+ célébré chaque année par des soirées dansantes, des projections de films, des événements sportifs, des débats, des expositions, des activités éducatives et bien sûr, la fameuse Canal Parade. À la fin de chaque été, la Pride Amsterdam investit la ville pendant une semaine et attire des centaines de milliers de visiteurs, ce qui en fait l’une des plus grandes Pride dans le monde.</p> <p>Cette année, nos partenaires <a href="https://d8.studio/">D8</a> ont dirigé le rebranding de Pride Amsterdam, afin de refléter le thème « My Gender, My Pride ». D8 a débuté le projet par un atelier avec des membres de la communauté transgenre et non-binaire qui ont exploré la question du genre. Cela a permis de poser les bases d’une identité visuelle destinée à mettre en lumière ce sujet nuancé et complexe.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery paragraph--view-mode--default"> <div id="mainSlider" class="font-carousel"> <div class="slider-gallery slider"> <div> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=eh8u4Wew 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=MlWioBQk 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=rWhUYNso 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=eh8u4Wew" alt="My Gender My Pride" title="My Gender My Pride" /> </picture> </div> <div> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=PvrteWSJ 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=nd0B-Fmm 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=TD09l1vq 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=PvrteWSJ" alt="The future is not binary" title="The future is not binary" /> </picture> </div> <div> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=ZxswiJOM 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=AHCEWjJH 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=tiwNTU28 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=ZxswiJOM" alt="Trans rights equal human rights" title="Trans rights equal human rights" /> </picture> </div> </div> </div> <div class="slider-nav slider field--name-field-description"> <div> </div> <div> </div> <div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Au bout du compte, l’idée de « fluidité » et les drapeaux représentant la diversité de la communauté Pride ont inspiré les formes, les couleurs et les dégradés irisés de Pride Amsterdam. D8 a créé des centaines de dégradés possibles et des centaines de formes de gouttelettes organiques. Puis les systèmes de couleur ont été appliqués de manière aléatoire. En résulte une identité éblouissante aussi unique que notre relation au genre. D8 avait besoin d’une police de caractères simple et épurée pour équilibrer ce langage visuel très coloré. Monotype a eu l’honneur de soutenir l’identité de la marque avec la police sans serif géométrique TT Fors. Pour D8, c’était une excellente base pour créer un ensemble de glyphes personnalisés, mêlant des formes rondes et carrées pour apporter une touche d’excentricité.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2023-08/PRIDE_AMSTERDAM_20232_65.webp?itok=__iXCoD4 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/PRIDE_AMSTERDAM_20232_65.webp?itok=3LEafMcU 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/PRIDE_AMSTERDAM_20232_65.webp?itok=x7buty9Z 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_810/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=__iXCoD4 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=3LEafMcU 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=x7buty9Z 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/width_810/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=__iXCoD4" width="810" height="456" alt="Pride Amsterdam 2023 " title="Pride Amsterdam 2023 " loading="lazy" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>« Au cœur de notre concept créatif « My Gender is Fluid » se trouvaient trois principes directeurs – Être informé, éviter les clichés et rendre justice », explique Graham Sturt, directeur de la création chez D8. « En les suivant de près, nous avons été en mesure de créer une identité visuelle inclusive et respectueuse, pertinente pour toutes les activités programmées lors cette intense semaine de célébration. »</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2023-08/pride_amsterdam_2023_37_28.webp?itok=2OscA36F 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/pride_amsterdam_2023_37_28.webp?itok=Ae29Zx_V 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/pride_amsterdam_2023_37_28.webp?itok=r8fcZvIR 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_810/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=2OscA36F 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=Ae29Zx_V 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=r8fcZvIR 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/width_810/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=2OscA36F" width="810" height="456" alt="Pride Amsterdam 2023 Banners" title="Pride Amsterdam 2023 Banners" loading="lazy" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">“</span> <span>TT Fors for Pride Amsterdam works as a versatile asset for current and future themes; adaptive, expressive, and communicative, it has been skillfully utilized by D8 for Pride’s dynamic identity.</span> <span class="quote-Text-last-letter">”</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p><span><span><span><span><span><span>Emilios Theofanous, Creative Type Director, Monotype.</span></span></span></span></span></span></p></div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Après la <a href="https://www.monotype.com/fr/ressources/%C3%A9tudes-de-cas/la-nouvelle-identit%C3%A9-inclusive-de-nyc-pride">typographie Gotham choisie pour NYC Pride</a> plus tôt dans l’année, nous sommes ravis de voir l’importante histoire de la Pride écrite avec notre typographie dans deux grandes villes. Cette identité dynamique ne serait rien sans son système de couleurs variées, des formes fluides et, surtout, une riche communauté d’ambassadeurs. Nous sommes fiers de donner à nos typographies une place au sein d’une mission si significative.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">“</span> <span>We are delighted to have worked with Monotype to create and license a bespoke font for Pride Amsterdam. We always want to ensure our work, and our message, gets out loud and clear - by having our own custom typeface, we ensure that Pride Amsterdam looks vibrant, distinct, and exciting and we’re very grateful for this partnership.</span> <span class="quote-Text-last-letter">”</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p><span><span><span><span><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span><span>Lucien Spee de Castillo Ruiz,</span></span></span></span></span> <span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span><span>Executive Director, Pride Amsterdam.</span></span></span></span></span></span></span></span></span></p></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="right-region"> <div data-block-plugin-id="field_block:node:resource:field_right_section" class="block block-layout-builder block-field-blocknoderesourcefield-right-section"> <div class="field field--name-field-right-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--related-content paragraph--view-mode--default"> <div class="component-related_content-block"> <h2 class="block-main-title"> Contenus associés. </h2> <div class="component-main-wrapper display_wrap"> <div class="component-image-area"> <a title="La nouvelle identité inclusive de NYC Pride." href="/fr/ressources/%C3%A9tudes-de-cas/la-nouvelle-identit%C3%A9-inclusive-de-nyc-pride" data-analytics-linkcategory="Contenus associés." data-analytics-linksection="content" data-analytics-linkname="La nouvelle identité inclusive de NYC Pride." data-analytics-linktype="image" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride."> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-02/NYC%20Pride%20short%20animation-high.gif?itok=h4j9qyrW 1x" media="all and (min-width: 981px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-02/NYC%20Pride%20short%20animation-high.gif?itok=h4j9qyrW 1x" media="all and (min-width: 1024px)" type="image/gif" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-02/NYC%20Pride%20short%20animation-high.gif?itok=mTBMpgOk 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-02/NYC%20Pride%20short%20animation-high.gif?itok=v_iFmQXW 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-02/NYC%20Pride%20short%20animation-high.gif?itok=34UGh8QN 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-02/NYC%20Pride%20short%20animation-high.gif?itok=h4j9qyrW" width="380" height="190" alt="La nouvelle identité inclusive de NYC Pride." title="La nouvelle identité inclusive de NYC Pride." loading="lazy" /> </picture> </a> </div> <div class="component-content-area"> <div class="component-catagory"> <a href="/fr/ressources/case-studies" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="La nouvelle identité inclusive de NYC Pride." data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride." title="Études de cas">Études de cas</a> </div> <h3 class="component-title "> <a title="La nouvelle identité inclusive de NYC Pride." href="/fr/ressources/%C3%A9tudes-de-cas/la-nouvelle-identit%C3%A9-inclusive-de-nyc-pride" data-analytics-linkcategory="Contenus associés." data-analytics-linksection="content" data-analytics-linkname="La nouvelle identité inclusive de NYC Pride." data-analytics-linktype="text" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">La nouvelle identité inclusive de NYC Pride.</a> </h3> <div class="component-desc text-formatted"> <p>Monotype et Lippincott se sont associés pour créer une nouvelle identité, à la fois audacieuse et inclusive, destinée à NYC Pride, l’événement phare organisé chaque année par Heritage of Pride, l’une des organisations LGBTQIA+ les plus emblématiques et pérennes aux États-Unis.</p> </div> <div class="component-tags"> <ul> <li><a href="/fr/Ressources/Marquages/Police" data-analytics-linkcategory="Contenus associés." data-analytics-linkSection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">Police de caractères</a></li> <li><a href="/fr/taxonomy/term/651" data-analytics-linkcategory="Contenus associés." data-analytics-linkSection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">Digital branding</a></li> <li><a href="/fr/taxonomy/term/191" data-analytics-linkcategory="Contenus associés." data-analytics-linkSection="content" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="La nouvelle identité inclusive de NYC Pride.">Studio</a></li> </ul> </div> </div> </div> <div class="component-main-wrapper display_wrap"> <div class="component-image-area"> <a title="Design with PRIDE: Celebrating inclusivity with NYC Pride." href="/fr/node/6026" data-analytics-linkcategory="Contenus associés." data-analytics-linksection="content" data-analytics-linkname="NYC Pride listing image" data-analytics-linktype="image" data-analytics-resourcetopic="Webinars" data-analytics-resourcetitle="Design with PRIDE: Celebrating inclusivity with NYC Pride."> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.webp?itok=_U18YvBm 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.webp?itok=_U18YvBm 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.webp?itok=dgX1cscW 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="416"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.webp?itok=dLjhS0uY 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.webp?itok=-hQL3jYp 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.png?itok=_U18YvBm 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.png?itok=_U18YvBm 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.png?itok=dgX1cscW 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="416"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.png?itok=dLjhS0uY 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.png?itok=-hQL3jYp 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-08/Screen%20Shot%202022-08-16%20at%2010.46.12%20AM_173.png?itok=_U18YvBm" width="380" height="190" alt="NYC Pride listing image" title="NYC Pride listing image" loading="lazy" /> </picture> </a> </div> <div class="component-content-area"> <div class="component-catagory"> <a href="/fr/resources/webinars" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Design with PRIDE: Celebrating inclusivity with NYC Pride." data-analytics-linktype="button" data-analytics-resourcetopic="Webinars" data-analytics-resourcetitle="Design with PRIDE: Celebrating inclusivity with NYC Pride." title="Webinars">Webinars</a> </div> <h3 class="component-title "> <a title="Design with PRIDE: Celebrating inclusivity with NYC Pride." href="/fr/node/6026" data-analytics-linkcategory="Contenus associés." data-analytics-linksection="content" data-analytics-linkname="Design with PRIDE: Celebrating inclusivity with NYC Pride." data-analytics-linktype="text" data-analytics-resourcetopic="Webinars" data-analytics-resourcetitle="Design with PRIDE: Celebrating inclusivity with NYC Pride.">Design with PRIDE: Celebrating inclusivity with NYC Pride.</a> </h3> <div class="component-desc text-formatted"> <p>Can you have a movement without a typeface? Uncover the story behind the NYC Pride rebrand, it’s mission to inspire, and learn how such an iconic typeface plays a fundamental role for their event.</p> </div> </div> </div> <div class="component-main-wrapper display_wrap"> <div class="component-image-area"> <a title="Une nouvelle police au service de la clarté numérique de Mind." href="/fr/ressources/%C3%A9tudes-de-cas/une-nouvelle-police-au-service-de-la-clart%C3%A9-num%C3%A9rique-de-mind" data-analytics-linkcategory="Contenus associés." data-analytics-linksection="content" data-analytics-linkname="Une nouvelle police au service de la clarté numérique de Mind." data-analytics-linktype="image" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind."> <picture> <source srcset="/sites/default/files/styles/380x190/public/2021-05/Mind_Case_Study_Mock_Up_01.webp?itok=AeVYQNRE 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-05/Mind_Case_Study_Mock_Up_01.webp?itok=AeVYQNRE 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_Mock_Up_01.webp?itok=PtBiuudO 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_Mock_Up_01.webp?itok=0Rb0ymI2 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_Mock_Up_01.webp?itok=UvjzyD-j 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2021-05/Mind_Case_Study_Mock_Up_01.png?itok=AeVYQNRE 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2021-05/Mind_Case_Study_Mock_Up_01.png?itok=AeVYQNRE 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_Mock_Up_01.png?itok=PtBiuudO 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_Mock_Up_01.png?itok=0Rb0ymI2 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_Mock_Up_01.png?itok=UvjzyD-j 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2021-05/Mind_Case_Study_Mock_Up_01.png?itok=AeVYQNRE" width="380" height="190" alt="Une nouvelle police au service de la clarté numérique de Mind." title="Une nouvelle police au service de la clarté numérique de Mind." loading="lazy" /> </picture> </a> </div> <div class="component-content-area"> <div class="component-catagory"> <a href="/fr/ressources/case-studies" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Une nouvelle police au service de la clarté numérique de Mind." data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind." title="Études de cas">Études de cas</a> </div> <h3 class="component-title "> <a title="Une nouvelle police au service de la clarté numérique de Mind." href="/fr/ressources/%C3%A9tudes-de-cas/une-nouvelle-police-au-service-de-la-clart%C3%A9-num%C3%A9rique-de-mind" data-analytics-linkcategory="Contenus associés." data-analytics-linksection="content" data-analytics-linkname="Une nouvelle police au service de la clarté numérique de Mind." data-analytics-linktype="text" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Une nouvelle police au service de la clarté numérique de Mind.</a> </h3> <div class="component-tags"> <ul> <li><a href="/fr/Ressources/Tags/Marque" data-analytics-linkcategory="Contenus associés." data-analytics-linkSection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Marque</a></li> <li><a href="/fr/taxonomy/term/651" data-analytics-linkcategory="Contenus associés." data-analytics-linkSection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Digital branding</a></li> <li><a href="/fr/secteur-automobile" data-analytics-linkcategory="Contenus associés." data-analytics-linkSection="content" data-analytics-linkname="Secteur automobile" data-analytics-linktype="button" data-analytics-resourcetopic="Études de cas" data-analytics-resourcetitle="Une nouvelle police au service de la clarté numérique de Mind.">Secteur automobile</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="bottom_row_node-layout"> <div class="bottom_row_node-layout-template"> <div class="bottom-region"> </div> </div> </div> <div id="pdg-title" class="visually-hidden">Positive. Inclusive. Fun. 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