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<!DOCTYPE html> <html > <head> <meta charset="utf-8"> <meta rel="search" type="application/opensearchdescription+xml" href="/open_search.xml" title="Academia.edu"> <meta content="width=device-width, initial-scale=1" name="viewport"> <meta name="google-site-verification" content="bKJMBZA7E43xhDOopFZkssMMkBRjvYERV-NaN4R6mrs"> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="glNjAdPM3PxW5G3Sfd3GRwQyNeoNWOJmTfIN4d+387/ZaZrNPDzxWgfpIDEuBE3oqUfg9lM9dwbm/TbDuoaD4g==" /> <meta name="citation_title" content="New Product Development and Organizational Performance in Nigeria" /> <meta name="citation_publication_date" content="2022/12/31" /> <meta name="citation_journal_title" content="NEW PRODUCT DEVELOPMENT AND ORGANIZATIONAL PERFORMANCE IN NIGERIA" /> <meta name="citation_author" content="Oto Eshiett" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:url" content="https://www.academia.edu/96067034/New_Product_Development_and_Organizational_Performance_in_Nigeria" /> <meta name="twitter:title" content="New Product Development and Organizational Performance in Nigeria" /> <meta name="twitter:description" content="The idea of New Product Development (NPD) has its origin from constant changes in consumer preference and choices based on available products. The changing trend in customer accessibility to information on product availability and performance driven" /> <meta name="twitter:image" content="https://0.academia-photos.com/199844054/61467470/99252511/s200_oto.eshiett.jpg" /> <meta property="fb:app_id" content="2369844204" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.academia.edu/96067034/New_Product_Development_and_Organizational_Performance_in_Nigeria" /> <meta property="og:title" content="New Product Development and Organizational Performance in Nigeria" /> <meta property="og:image" content="http://a.academia-assets.com/images/open-graph-icons/fb-paper.gif" /> <meta property="og:description" content="The idea of New Product Development (NPD) has its origin from constant changes in consumer preference and choices based on available products. The changing trend in customer accessibility to information on product availability and performance driven" /> <meta property="article:author" content="https://independent.academia.edu/OEshiett" /> <meta name="description" content="The idea of New Product Development (NPD) has its origin from constant changes in consumer preference and choices based on available products. The changing trend in customer accessibility to information on product availability and performance driven" /> <title>(PDF) New Product Development and Organizational Performance in Nigeria | Oto Eshiett - Academia.edu</title> <link rel="canonical" href="https://www.academia.edu/96067034/New_Product_Development_and_Organizational_Performance_in_Nigeria" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = '92477ec68c09d28ae4730a4143c926f074776319'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1732808596000); window.Aedu.timeDifference = new Date().getTime() - 1732808596000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"The idea of New Product Development (NPD) has its origin from constant changes in consumer preference and choices based on available products. The changing trend in customer accessibility to information on product availability and performance driven by Information and Communications Technology (ICT); has emboldened manufacturing firms to modify their NPD process in line with customers’ needs and wants for the ultimate purpose of satisfying the end users of their products. The aim objective of this study is to examine the effect of new product development on organizational performance, additional challenging issues include; the far-reaching effect of market research, specific allocation of budget for NPD by manufacturing firms and effective training and re-training of personnel for Research and Development (R\u0026amp;amp;amp;D). The study evaluates the concept of new product development and organizational performance by adopting the dynamic capability theory. The descriptive research methodology was...","author":[{"@context":"https://schema.org","@type":"Person","name":"Oto Eshiett"}],"contributor":[],"dateCreated":"2023-01-31","dateModified":"2023-07-18","datePublished":"2022-12-31","headline":"New Product Development and Organizational Performance in Nigeria","inLanguage":"en","keywords":[],"locationCreated":"Lithuania","publication":"Problems of Management in the 21st Century","publisher":{"@context":"https://schema.org","@type":"Organization","name":"Scientia Socialis Ltd"},"image":null,"thumbnailUrl":null,"url":"https://www.academia.edu/96067034/New_Product_Development_and_Organizational_Performance_in_Nigeria","sourceOrganization":[{"@context":"https://schema.org","@type":"EducationalOrganization","name":null}]}</script><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/single_work_page/loswp-102fa537001ba4d8dcd921ad9bd56c474abc201906ea4843e7e7efe9dfbf561d.css" /><link rel="stylesheet" media="all" 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The changing trend in customer accessibility to information on product availability and performance driven by Information and Communications Technology (ICT); has emboldened manufacturing firms to modify their NPD process in line with customers’ needs and wants for the ultimate purpose of satisfying the end users of their products. The aim objective of this study is to examine the effect of new product development on organizational performance, additional challenging issues include; the far-reaching effect of market research, specific allocation of budget for NPD by manufacturing firms and effective training and re-training of personnel for Research and Development (R\u0026D). The study evaluates the concept of new product development and organizational performance by adopting the dynamic capability theory. The descriptive research methodology was...","location":"Lithuania","publisher":"Scientia Socialis Ltd","journal_name":"NEW PRODUCT DEVELOPMENT AND ORGANIZATIONAL PERFORMANCE IN NIGERIA","organization":"Problems of Management in the 21st Century","page_numbers":"8-24","publication_date":"2022,12,31","publication_name":"Problems of Management in the 21st Century"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"New Product Development and Organizational Performance in Nigeria","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [199844054]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":98301493,"attachmentType":"pdf"}"><img alt="First page of “New Product Development and Organizational Performance in Nigeria”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/98301493/mini_magick20230206-1-15tpgm.png?1675677724" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/assets/single_work_splash/adobe.icon-574afd46eb6b03a77a153a647fb47e30546f9215c0ee6a25df597a779717f9ef.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">New Product Development and Organizational Performance in Nigeria</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="199844054" href="https://independent.academia.edu/OEshiett"><img alt="Profile image of Oto Eshiett" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/199844054/61467470/99252511/s65_oto.eshiett.jpg" />Oto Eshiett</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2022, Problems of Management in the 21st Century</p></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">The idea of New Product Development (NPD) has its origin from constant changes in consumer preference and choices based on available products. The changing trend in customer accessibility to information on product availability and performance driven by Information and Communications Technology (ICT); has emboldened manufacturing firms to modify their NPD process in line with customers’ needs and wants for the ultimate purpose of satisfying the end users of their products. The aim objective of this study is to examine the effect of new product development on organizational performance, additional challenging issues include; the far-reaching effect of market research, specific allocation of budget for NPD by manufacturing firms and effective training and re-training of personnel for Research and Development (R&D). The study evaluates the concept of new product development and organizational performance by adopting the dynamic capability theory. The descriptive research methodology was...</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":98301493,"attachmentType":"pdf","workUrl":"https://www.academia.edu/96067034/New_Product_Development_and_Organizational_Performance_in_Nigeria"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":98301493,"attachmentType":"pdf","workUrl":"https://www.academia.edu/96067034/New_Product_Development_and_Organizational_Performance_in_Nigeria"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div></div><div data-auto_select="false" data-client_id="331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b" data-doc_id="98301493" data-landing_url="https://www.academia.edu/96067034/New_Product_Development_and_Organizational_Performance_in_Nigeria" data-login_uri="https://www.academia.edu/registrations/google_one_tap" data-moment_callback="onGoogleOneTapEvent" id="g_id_onload"></div><div class="ds-top-related-works--grid-container"><div class="ds-related-content--container ds-top-related-works--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="0" data-entity-id="4021994" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/4021994/Product_development_and_organizational_performance">Product development and organizational performance</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="4831636" href="https://rsust.academia.edu/JoshGladson">Josh Gladson</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Product development and organizational performance","attachmentId":50078046,"attachmentType":"pdf","work_url":"https://www.academia.edu/4021994/Product_development_and_organizational_performance","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/4021994/Product_development_and_organizational_performance"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="80499031" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/80499031/Do_Technological_Innovation_Capabilities_Contribute_to_New_Product_Development_Performance_A_Conceptual_Framework">Do Technological Innovation Capabilities Contribute to New Product Development Performance? 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translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="51845663" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/51845663/The_antecedents_strategies_and_processes_of_product_innovation_performance">The antecedents’ strategies and processes of product innovation performance</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="6766723" href="https://uum.academia.edu/MahaYusr">Maha Yusr</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Management Science Letters, 2018</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"The antecedents’ strategies and processes of product innovation performance","attachmentId":69386426,"attachmentType":"pdf","work_url":"https://www.academia.edu/51845663/The_antecedents_strategies_and_processes_of_product_innovation_performance","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/51845663/The_antecedents_strategies_and_processes_of_product_innovation_performance"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="80963446" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/80963446/The_Determinants_of_New_Product_Performance_in_Malaysian_Industry">The Determinants of New Product Performance in Malaysian Industry</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="966864" href="https://independent.academia.edu/OonYew">Oon Yew</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of ASEAN Studies, 2014</p><p class="ds-related-work--abstract ds2-5-body-sm">The literature on new product development is growing but Malaysia manufacturing industry often lacks these discussions. Therefore, this paper focuses on linking the determinants of an effective product development process and new product performance within manufacturing companies across industries in Malaysia that have certain level of new product development activities taking in their organization. Further, the paper organises the burgeoning new product development literature into four main determinants: customer orientation, cross-functional team, new product development team proficiency and management support. The selection of determinants to the theoretical framework is adjusting for manufacturing industry origins in previous written research material. The literature review focuses on the product development process and builds the framework of conceptual model detailing the initialization and implementation stage in the product development process. Two theoretical perspectives h...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"The Determinants of New Product Performance in Malaysian Industry","attachmentId":87170149,"attachmentType":"pdf","work_url":"https://www.academia.edu/80963446/The_Determinants_of_New_Product_Performance_in_Malaysian_Industry","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/80963446/The_Determinants_of_New_Product_Performance_in_Malaysian_Industry"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":98301493,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":98301493,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_98301493" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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