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current_page_parent menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-4353 post type-post status-publish format-standard has-post-thumbnail category-community category-featured tag-hand-up tag-mentorship tag-pay-it-forward tag-women-supporting-women entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="One Helping Hand Leads to a Ladder of Hands"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands">One Helping Hand Leads to a Ladder of Hands</a></h2> <p class="entry-meta"><time class="entry-time">December 3, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/startraci" class="entry-author-link" rel="author"><span class="entry-author-name">Traci Shannon</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands#respond"><span class="dsq-postid" data-dsqidentifier="4353 https://www.zoeticamedia.com/?p=4353">Leave a Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands" aria-hidden="true" tabindex="-1"><img fetchpriority="high" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/12/One-Helping-Hand-380x150.jpg" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>We all need a helping hand. Some days, it feels like we need several, but maybe it just takes the right hand. Our own Kami Watson Huyse knows this very well. As an undergraduate student at George Mason University, she faced a fearful reality. WIth only one semester left before graduation, she no longer had the financial resources to complete her schooling. “There were just a lot of really difficult semesters and that particular semester, I was short the money,” said Watson-Huyse. “I didn’t know what I was going to do, and back then there was no such thing as a GoFundMe, you <a <a class="more-link" href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community" rel="category tag">Community Building</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/hand-up" rel="tag">hand up</a>, <a href="https://www.zoeticamedia.com/tag/mentorship" rel="tag">mentorship</a>, <a href="https://www.zoeticamedia.com/tag/pay-it-forward" rel="tag">pay it forward</a>, <a href="https://www.zoeticamedia.com/tag/women-supporting-women" rel="tag">women supporting women</a></span></p></footer></article><article class="post-4240 post type-post status-publish format-standard has-post-thumbnail category-smbhou category-featured tag-branding tag-community-2 tag-ecommerce tag-personal-brand entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Maximize Your eCommerce Success"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/maximize-your-ecommerce-success">Maximize Your eCommerce Success</a></h2> <p class="entry-meta"><time class="entry-time">October 5, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/maximize-your-ecommerce-success#comments"><span class="dsq-postid" data-dsqidentifier="4240 https://www.zoeticamedia.com/?p=4240&preview=true&preview_id=4240">1 Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/maximize-your-ecommerce-success" aria-hidden="true" tabindex="-1"><img width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/07/SMBHOU-MAR-2023-blog-380x150.jpg" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><br>She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the <a href="https://www.amazon.com/stores/author/B08D7RMYCM/allbooks?ingress=0&visitId=e44c2ee7-0dd0-4ee1-aa63-9b4b0c291126"><em>Shopify Made Easy</em> book series</a> and member of Zoetica Media founder Kami Huyse’s <em>Smart Social Mastery</em> membership program, <a href="https://www.youtube.com/live/CfhtnhF59ms">shared her secrets</a> for helping businesses grow in today’s competitive marketplace at <a href="https://www.facebook.com/HoustonSocialMedia/">Social Media Breakfast of Houston</a>.   A Strong Community Helps Grow Your eCommerce <a class="more-link" href="https://www.zoeticamedia.com/maximize-your-ecommerce-success" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/branding" rel="tag">Branding</a>, <a href="https://www.zoeticamedia.com/tag/community-2" rel="tag">community</a>, <a href="https://www.zoeticamedia.com/tag/ecommerce" rel="tag">ecommerce</a>, <a href="https://www.zoeticamedia.com/tag/personal-brand" rel="tag">Personal Brand</a></span></p></footer></article><article class="post-4297 post type-post status-publish format-standard has-post-thumbnail category-connect category-featured category-socialmediatactics tag-connect tag-social-media tag-social-media-for-business entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="How to get media coverage for your brand using your expertise"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/how-to-get-media-coverage-for-your-brand-using-your-expertise">How to get media coverage for your brand using your expertise</a></h2> <p class="entry-meta"><time class="entry-time">September 23, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/how-to-get-media-coverage-for-your-brand-using-your-expertise#comments"><span class="dsq-postid" data-dsqidentifier="4297 https://www.zoeticamedia.com/?p=4297">1 Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/how-to-get-media-coverage-for-your-brand-using-your-expertise" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/09/Isaiah-Factor-6-September-2024-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>We’re all experts in something.  Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand.  Doing that has landed Zoetica Media founder Kami Huyse spots on <a href="https://www.facebook.com/kamichat/posts/10158833806456409">Good Morning America</a> and multiple appearances on Fox 26 Houston’s <a href="https://youtu.be/ph8cRBkRC18">The Isiah <a class="more-link" href="https://www.zoeticamedia.com/how-to-get-media-coverage-for-your-brand-using-your-expertise" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/connect" rel="category tag">Connect</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/socialmediatactics" rel="category tag">SocIal Media Tactics</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/connect" rel="tag">Connect</a>, <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a>, <a href="https://www.zoeticamedia.com/tag/social-media-for-business" rel="tag">Social media for business</a></span></p></footer></article><article class="post-4276 post type-post status-publish format-standard has-post-thumbnail category-ai category-clarity category-featured category-smart-ai-secrets tag-ai tag-ai-tools tag-smart-ai-secrets entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Introducing Smart AI Secrets: Navigating AI’s Role in Authentic Communication"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/introducing-smart-ai-secrets-navigating-ais-role-in-authentic-communication">Introducing Smart AI Secrets: Navigating AI’s Role in Authentic Communication</a></h2> <p class="entry-meta"><time class="entry-time">September 10, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/introducing-smart-ai-secrets-navigating-ais-role-in-authentic-communication#comments"><span class="dsq-postid" data-dsqidentifier="4276 https://www.zoeticamedia.com/?p=4276&preview=true&preview_id=4276">1 Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/introducing-smart-ai-secrets-navigating-ais-role-in-authentic-communication" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/09/SSS-TIP-SMARTaiSECRETS-Real-vs-Fake-1-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>ChatGPT’s <a href="https://openai.com/index/chatgpt/">launch</a> less than two years ago heralded the new age of <a href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai">artificial intelligence</a> <a href="https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consulting/us-state-of-gen-ai-q3.pdf">transforming</a> business around the world. Since then, AI’s rapid adoption has revolutionized how organizations interact with customers, reshaping marketing, content creation, and other communication functions. However, as AI becomes more integrated into everyday work, concerns are growing around making sure <a class="more-link" href="https://www.zoeticamedia.com/introducing-smart-ai-secrets-navigating-ais-role-in-authentic-communication" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/ai" rel="category tag">AI</a>, <a href="https://www.zoeticamedia.com/category/clarity" rel="category tag">Clarity</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/smart-ai-secrets" rel="category tag">Smart Ai Secrets</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/ai" rel="tag">AI</a>, <a href="https://www.zoeticamedia.com/tag/ai-tools" rel="tag">AI Tools</a>, <a href="https://www.zoeticamedia.com/tag/smart-ai-secrets" rel="tag">Smart AI Secrets</a></span></p></footer></article><article class="post-4242 post type-post status-publish format-standard has-post-thumbnail category-connect category-featured category-smart-social-secrets tag-branding tag-facebook tag-social-media entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="A 6000% Organic Growth in Facebook Followers in Just A Year"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/a-6000-organic-growth-in-facebook-followers-in-just-a-year">A 6000% Organic Growth in Facebook Followers in Just A Year</a></h2> <p class="entry-meta"><time class="entry-time">August 28, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/a-6000-organic-growth-in-facebook-followers-in-just-a-year#respond"><span class="dsq-postid" data-dsqidentifier="4242 https://www.zoeticamedia.com/?p=4242&preview=true&preview_id=4242">Leave a Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/a-6000-organic-growth-in-facebook-followers-in-just-a-year" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/07/Build-Your-Community-with-Events-YouTube-1-1-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>To the naysayers claiming Facebook is dead, <a href="https://www.linkedin.com/in/bartgrahamsr/">Bart Graham, Sr.</a>’s success proves them wrong. Bart is the Development Officer for the <a href="https://commemorativeairforce.org/">Commemorative Air Force</a> (CAF) <a href="https://www.caftampabaywing.org/">Tampa Bay Wing</a> and grew its <a href="https://www.facebook.com/CAFTampaBay/">Facebook page</a> from zero to over 6000 followers in a mere twelve months, all organically.<br><br>Bart, a member of Zoetica Media founder Kami Huyse’s <em>Smart Social Mastery</em> membership program, recently <a <a class="more-link" href="https://www.zoeticamedia.com/a-6000-organic-growth-in-facebook-followers-in-just-a-year" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/connect" rel="category tag">Connect</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/smart-social-secrets" rel="category tag">Smart Social Secrets</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/branding" rel="tag">Branding</a>, <a href="https://www.zoeticamedia.com/tag/facebook" rel="tag">Facebook</a>, <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a></span></p></footer></article><div class="archive-pagination pagination"><ul><li class="active" ><a href="https://www.zoeticamedia.com/category/featured" aria-current="page">1</a></li> <li><a href="https://www.zoeticamedia.com/category/featured/page/2">2</a></li> <li><a href="https://www.zoeticamedia.com/category/featured/page/3">3</a></li> <li class="pagination-omission">…</li> <li><a href="https://www.zoeticamedia.com/category/featured/page/92">92</a></li> <li class="pagination-next"><a href="https://www.zoeticamedia.com/category/featured/page/2" >Next Page »</a></li> </ul></div> </main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section 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We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our <a href="https://www.zoeticamedia.com/blog">blog, Zoetica Talks</a>, browse our <a href="https://www.zoeticamedia.com/social_media_resources">Resources</a>, and check out our <a href="https://www.zoeticamedia.com/services">Sevices.</a>We can't wait to get to know you better.</div> </div></section> <section id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Recent Posts</h4> <ul> <li> <a href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands">One Helping Hand Leads to a Ladder of Hands</a> </li> <li> <a href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys">From Social Media to Sales: How to Create Unforgettable Customer Journeys</a> </li> <li> <a href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos">Unlock the Secrets to Creating Standout Short-Form Videos</a> </li> <li> <a href="https://www.zoeticamedia.com/how-to-supercharge-your-networking-on-linkedin-and-other-platforms">How to Supercharge your Networking on LinkedIn and Other Platforms</a> </li> <li> <a href="https://www.zoeticamedia.com/embracing-diversity-in-marketing">Embracing Diversity in Marketing</a> </li> </ul> </div></section> <section id="text-14" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Zoetica in the News</h4> <div class="textwidget"><p><a href="http://ow.ly/wGRY3" target="_blank">5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline</a></p> <p><a href="http://ow.ly/wGS5Z" target="_blank">2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention)</a> </p> <p><a href="http://ow.ly/wGRW2" target="_blank">Digital PR & Social Media Guidebook – Contributing Author</a></p> <p><a href="http://ow.ly/wGRUp" target="_blank">How Communicators Can Get Started with PR Measurement, PR News Mention</a> </p> <p><a href="http://ow.ly/wGS7W" target="_blank">Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)</a> </p> <p><a href="http://ow.ly/wGRP7" target="_blank">A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline</a></p> <p><a href="http://ow.ly/wGQw4" target="_blank">Named as one of AGBeat's top 50 industry influencers in 2014</a> </p> <p><a href="http://ow.ly/wGSdN" target="_blank">Will Houston B2B companies answer the social media call? - Houston Business Journal</a> </p> <p><a href="http://ow.ly/wGS94" target="_blank">Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)</a></p> <p><a href="http://ow.ly/wGQbk" target="_blank">Top 100 Social Media Power Influencers in Houston 2013</a></p> <p><a href="http://ow.ly/wGQyJ" target="_blank">Named as one of 30 PR Experts You Should Follow on Twitter by e-releases</a></p> <p><a href="http://ow.ly/wGRMr" target="_blank">BusinessWire Congrats for Making the Top 100 Women on Twitter</a></p></div> </div></section> <section id="text-13" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Posts by Topic</h4> <div class="textwidget"><a title="Kami Huyse Blog" href="https://www.zoeticamedia.com/blog"><img loading="lazy" class="size-full wp-image-2157 aligncenter" alt="Zoetica Talks" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/03/Zoetica-Talks.jpg" width="158" height="83" /></a> <a style="float: right; 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