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href="https://www.zoeticamedia.com/">Zoetica Media</a></p></div><div class="widget-area header-widget-area"><section id="nav_menu-2" class="widget widget_nav_menu"><div class="widget-wrap"><nav class="nav-header"><ul id="menu-nav-menu" class="menu genesis-nav-menu"><li id="menu-item-2025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2025"><a href="https://www.zoeticamedia.com/"><span >Home</span></a></li> <li id="menu-item-2026" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://www.zoeticamedia.com/services"><span >Services</span></a></li> <li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-portfolio menu-item-2387"><a href="https://www.zoeticamedia.com/portfolio/speaking"><span >Speaking</span></a></li> <li id="menu-item-2027" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2027"><a href="https://www.zoeticamedia.com/about-us"><span >About</span></a></li> <li id="menu-item-2176" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2176"><a href="https://www.zoeticamedia.com/social_media_resources"><span >Resources</span></a></li> <li id="menu-item-2031" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-2683 post type-post status-publish format-standard has-post-thumbnail category-featured category-causemarketing tag-march-for-our-lives tag-social-justice tag-social-media tag-youtube entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="How social media contributed to March for Our Lives global success with teens"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/march-for-our-lives-gun-violence">How social media contributed to March for Our Lives global success with teens</a></h2> <p class="entry-meta"><time class="entry-time">April 9, 2018</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/zoetica_god" class="entry-author-link" rel="author"><span class="entry-author-name">Zoetica Media</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/march-for-our-lives-gun-violence" aria-hidden="true" tabindex="-1"><img width="320" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2018/03/March-for-Our-Lives-3-320x150.jpg" class="alignleft post-image entry-image" alt="March for Our Lives Houston" decoding="async" /></a><p><em>The March for Our Lives movement is being embraced by teenagers all around the nation. We asked Aarushi Pant, a High School freshman in Houston, Texas, to give us the view from a teenagers point of view. Here is her reporting on how teens are using social media to be heard.</em> Teens Say 'Enough is Enough' Columbine. Virginia Tech. Sandy Hook. And now, Marjory Stoneman Douglas High School. 486 deaths since 2000. 486 innocent lives lost simply due to gun violence. School shootings have been sharply rising in numbers and fatalities since the early 2000s and for so long America has remained silent - until now. The March for Our <a class="more-link" href="https://www.zoeticamedia.com/march-for-our-lives-gun-violence" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/causemarketing" rel="category tag">Nonprofit and Cause Marketing</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/march-for-our-lives" rel="tag">March for Our Lives</a>, <a href="https://www.zoeticamedia.com/tag/social-justice" rel="tag">Social Justice</a>, <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a>, <a href="https://www.zoeticamedia.com/tag/youtube" rel="tag">YouTube</a></span></p></footer></article><article class="post-2214 post type-post status-publish format-standard has-post-thumbnail category-best-ranked-posts category-guest-post category-how-to category-causemarketing tag-crowdfunding tag-fast-food tag-food tag-fundraising tag-kickstarter tag-restaurant tag-start-up tag-vegetarian entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="5 Things to Jump Start a Kickstarter Campaign"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/5-things-jump-start-kickstarter-campaign">5 Things to Jump Start a Kickstarter Campaign</a></h2> <p class="entry-meta"><time class="entry-time">April 23, 2014</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/rabbitxx2" class="entry-author-link" rel="author"><span class="entry-author-name">Ellen Evans</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/5-things-jump-start-kickstarter-campaign" aria-hidden="true" tabindex="-1"><img fetchpriority="high" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/04/Earth-Burger-Food-380x150.jpg" class="alignleft post-image entry-image" alt="Vegetarian fast food concept turns to Kickstarter to crowdfund" decoding="async" /></a><p><em>The team at Green San Antonio</em> <em style="font-size: 14px; line-height: 1.5em;">Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Society of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegetarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Earth Burger <a href="https://www.kickstarter.com/projects/1553374632/earth-burger-plant-based-fast-food">reached its fundraising goal of $40K with 302 <a class="more-link" href="https://www.zoeticamedia.com/5-things-jump-start-kickstarter-campaign" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/zoetica/best-ranked-posts" rel="category tag">Best Ranked Posts</a>, <a href="https://www.zoeticamedia.com/category/guest-post" rel="category tag">Guest Post</a>, <a href="https://www.zoeticamedia.com/category/how-to" rel="category tag">How To</a>, <a href="https://www.zoeticamedia.com/category/causemarketing" rel="category tag">Nonprofit and Cause Marketing</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/crowdfunding" rel="tag">Crowdfunding</a>, <a href="https://www.zoeticamedia.com/tag/fast-food" rel="tag">Fast Food</a>, <a href="https://www.zoeticamedia.com/tag/food" rel="tag">Food</a>, <a href="https://www.zoeticamedia.com/tag/fundraising" rel="tag">Fundraising</a>, <a href="https://www.zoeticamedia.com/tag/kickstarter" rel="tag">Kickstarter</a>, <a href="https://www.zoeticamedia.com/tag/restaurant" rel="tag">Restaurant</a>, <a href="https://www.zoeticamedia.com/tag/start-up" rel="tag">Start Up</a>, <a href="https://www.zoeticamedia.com/tag/vegetarian" rel="tag">Vegetarian</a></span></p></footer></article><article class="post-2000 post type-post status-publish format-standard has-post-thumbnail category-causemarketing entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Freezin For A Reason: Why I am Jumping Into Very Cold Water This Week"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/freezin-for-a-reason-why-i-am-jumping-into-very-cold-water-this-week">Freezin For A Reason: Why I am Jumping Into Very Cold Water This Week</a></h2> <p class="entry-meta"><time class="entry-time">December 6, 2013</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/freezin-for-a-reason-why-i-am-jumping-into-very-cold-water-this-week" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2013/12/After-the-Polar-Plunge-Dec-2014-380x150.jpg" class="alignleft post-image entry-image" alt="SeaWorld Special Olympics Polar Pluge December 2013" decoding="async" /></a><p><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2013/12/After-the-Polar-Plunge-Dec-2014.jpg"></a>   I hate the cold. I may have grown up in Colorado, but I most of the time I like being in hot Texas. A few years ago my brother did a Polar Plunge for charity, and while I gave to his fundraising push, I also gave him plenty of harassment about how crazy he was. So, it might surprise you to learn that I have somehow agreed to jump into freezing cold water this upcoming Saturday morning. Not only that, the weather <a href="http://www.weather.com/weather/wxdetail3/78251">forecast calls for freezing rain</a>. Here is why I <a class="more-link" href="https://www.zoeticamedia.com/freezin-for-a-reason-why-i-am-jumping-into-very-cold-water-this-week" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/causemarketing" rel="category tag">Nonprofit and Cause Marketing</a></span> </p></footer></article><article class="post-1956 post type-post status-publish format-standard has-post-thumbnail category-causemarketing tag-civilination tag-civility tag-help-for-online-attacks entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Online Incivility Has Reached a Crisis Level, Let’s Do Something About It!"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/online-incivility-has-reached-a-crisis-level-lets-do-something-about-it">Online Incivility Has Reached a Crisis Level, Let’s Do Something About It!</a></h2> <p class="entry-meta"><time class="entry-time">August 6, 2013</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/online-incivility-has-reached-a-crisis-level-lets-do-something-about-it#comments"><span class="dsq-postid" data-dsqidentifier="1956 https://www.zoeticamedia.com/?p=1956">5 Comments</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/online-incivility-has-reached-a-crisis-level-lets-do-something-about-it" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2013/08/image_thumb-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2013/08/image.png"></a>   When I started blogging in 2005, one of the things I loved about the Internet was that you could share new ideas and thoughts with people far and wide. It didn’t matter if they were in <a href="https://twitter.com/DonnaPapacosta">Canada</a>, <a href="https://twitter.com/jangles">England</a>, <a href="https://twitter.com/HoratioNelson">Europe</a>, <a href="https://twitter.com/leehopkins">Australia</a> or in your own <a href="https://twitter.com/kr8tr">back yard</a>. I treasure all of the amazing connections I have made over the years and many of you <a class="more-link" href="https://www.zoeticamedia.com/online-incivility-has-reached-a-crisis-level-lets-do-something-about-it" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/causemarketing" rel="category tag">Nonprofit and Cause Marketing</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/civilination" rel="tag">Civilination</a>, <a href="https://www.zoeticamedia.com/tag/civility" rel="tag">Civility</a>, <a href="https://www.zoeticamedia.com/tag/help-for-online-attacks" rel="tag">Help for Online Attacks</a></span></p></footer></article><article class="post-3 post type-post status-publish format-standard category-causemarketing category-socialmediatactics entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Social Media and Cause Marketing: How to Paint with a Tweet"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/social-media-and-cause-marketing-how-to-paint-with-a-tweet">Social Media and Cause Marketing: How to Paint with a Tweet</a></h2> <p class="entry-meta"><time class="entry-time">May 17, 2012</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><p>    <a href="http://www.facebook.com/MolsonM"></a>   Cause marketing can be tricky.   You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one   <a href="http://www.molsonm.com">Molson M</a>, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making <a class="more-link" href="https://www.zoeticamedia.com/social-media-and-cause-marketing-how-to-paint-with-a-tweet" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/causemarketing" rel="category tag">Nonprofit and Cause Marketing</a>, <a href="https://www.zoeticamedia.com/category/socialmediatactics" rel="category tag">SocIal Media Tactics</a></span> </p></footer></article><div class="archive-pagination pagination"><ul><li class="active" ><a href="https://www.zoeticamedia.com/category/causemarketing" aria-current="page">1</a></li> <li><a href="https://www.zoeticamedia.com/category/causemarketing/page/2">2</a></li> <li><a href="https://www.zoeticamedia.com/category/causemarketing/page/3">3</a></li> <li class="pagination-omission">…</li> <li><a href="https://www.zoeticamedia.com/category/causemarketing/page/6">6</a></li> <li class="pagination-next"><a href="https://www.zoeticamedia.com/category/causemarketing/page/2" >Next Page »</a></li> </ul></div> </main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="enews-ext-2" class="widget enews-widget"><div class="widget-wrap"><div class="enews enews-2-fields"><h4 class="widget-title widgettitle">Subscribe to get the newsletter and premiums</h4> <p>Enter your email to subscribe:</p> <form id="subscribeenews-ext-2" class="enews-form" action="https://app.convertkit.com/forms/766090/subscriptions" method="post" target="_blank" name="enews-ext-2" > <input type="text" id="subbox1" class="enews-subbox enews-fname" value="" aria-label="First Name" placeholder="First Name" name="first_name" /> <input type="email" value="" id="subbox" class="enews-email" aria-label="E-Mail Address" placeholder="E-Mail Address" name="email_address" required="required" /> <input type="submit" value="Subscribe me!" id="subbutton" class="enews-submit" /> </form> </div></div></section> <section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="ssi-linkedin"><a href="http://www.linkedin.com/in/kamihuyse" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-rss"><a href="http://feeds.feedburner.com/communicationovertones" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-rss" aria-labelledby="social-rss-2"><title id="social-rss-2">RSS</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-rss"></use></svg></a></li><li class="ssi-twitter"><a href="https://twitter.com/kamichat" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-twitter" aria-labelledby="social-twitter-2"><title id="social-twitter-2">Twitter</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-twitter"></use></svg></a></li></ul></div></section> <section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://www.zoeticamedia.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://www.zoeticamedia.com/?s={s}"><label class="apbct_special_field" id="apbct_label_id8473" for="apbct__email_id__search_form_8473">8473</label><input id="apbct__email_id__search_form_8473" class="apbct_special_field apbct__email_id__search_form" name="apbct__email_id__search_form_8473" type="text" size="30" maxlength="200" autocomplete="off" value="8473" apbct_event_id="8473" /><input id="apbct_submit_id__search_form_8473" class="apbct_special_field apbct__email_id__search_form" name="apbct_submit_id__search_form_8473" type="submit" size="30" maxlength="200" value="8473" /></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">About Zoetica</h4> <div class="textwidget"><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png"><img loading="lazy" class="size-full wp-image-2156 alignright" alt="Zoetica Swish Small" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png" width="72" height="70" /></a>Welcome to Zoetica! 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