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background-color: rgb(254 215 170 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(124 45 18 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-desc { font-size: 0.75rem; line-height: 1rem } .wpsm-detail-item { margin-bottom: 2rem; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" } .wpsm-detail-item-bar { margin-bottom: 0.75rem; display: flex; align-items: center; justify-content: space-between } .wpsm-detail-item-title { margin: 0px; font-size: 1.125rem; line-height: 1.75rem; font-weight: 600 } .wpsm-detail-item-status { display: flex } .wpsm-detail-item-status-button { cursor: pointer; border-width: 0px; background-color: transparent; padding: 0px } .wpsm-detail-item-body { border-radius: 0.375rem; --tw-bg-opacity: 1; background-color: rgb(255 255 255 / var(--tw-bg-opacity)); padding: 1rem; font-size: 0.875rem; line-height: 1.25rem; --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-detail-item-body p { margin-top: 0px; margin-bottom: 0.75rem } .wpsm-detail-item-body > *:last-child { margin-bottom: 0px } /* Detail: General component */ .wpsm-detail-item-general { display: table; width: 100%; table-layout: fixed; border-collapse: collapse; padding: 0px } .wpsm-detail-item-general-row { border-width: 0px; border-bottom-width: 1px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(229 229 229 / var(--tw-border-opacity)) } .wpsm-detail-item-general-row:first-child td { padding-top: 0px } .wpsm-detail-item-general-row:last-child { border-width: 0px } .wpsm-detail-item-general-row:last-child td { padding-bottom: 0px } .wpsm-detail-item-general-label { text-align: left } .wpsm-detail-item-general-link { text-decoration-line: underline; text-underline-offset: 2px } .wpsm-detail-item-general-link:hover { text-decoration-line: none } .wpsm-detail-item-general td { padding-top: 0.5rem; padding-bottom: 0.5rem; text-align: left } .wpsm-detail-item-general-collection { margin: 0px; list-style-type: none } .wpsm-detail-item-general-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-general-collection { padding: 0px } .wpsm-detail-item-general-collection li { display: inline-block } /* Detail: Plugins component */ .wpsm-detail-item-plugins { width: 100% } .wpsm-detail-item-plugins-row { margin-bottom: 0.125rem; display: grid; gap: 1rem; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 0.875rem; line-height: 1.25rem } @media (min-width: 768px) { .wpsm-detail-item-plugins-row { grid-template-columns: repeat(4, minmax(0, 1fr)) } } .wpsm-detail-item-plugins-row:first-child { display: none; 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border-style: solid; --tw-border-opacity: 1; border-color: rgb(229 229 229 / var(--tw-border-opacity)) } .wpsm-detail-item-ds-row:first-child td { padding-top: 0px } .wpsm-detail-item-ds-row:last-child { border-width: 0px } .wpsm-detail-item-ds-row:last-child td { padding-bottom: 0px } .wpsm-detail-item-ds-label { display: flex; align-items: center } .wpsm-detail-item-ds-label > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.5rem * var(--tw-space-x-reverse)); margin-left: calc(0.5rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-ds td { padding-top: 0.5rem; padding-bottom: 0.5rem; text-align: left } /* Detail: Insights component */ .wpsm-detail-item-insights { display: flex; align-items: center } .wpsm-detail-item-insights > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.5rem * var(--tw-space-x-reverse)); margin-left: calc(0.5rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-insights-link { cursor: pointer; border-radius: 0.375rem; border-width: 2px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(82 82 82 / var(--tw-border-opacity)); background-color: transparent; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 0.75rem; line-height: 1rem; font-weight: 600; --tw-text-opacity: 1; color: rgb(0 0 0 / var(--tw-text-opacity)); text-decoration-line: none } .wpsm-detail-item-insights-link:hover { --tw-border-opacity: 1; border-color: rgb(0 0 0 / var(--tw-border-opacity)); --tw-bg-opacity: 1; background-color: rgb(0 0 0 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(255 255 255 / var(--tw-text-opacity)); text-decoration-line: none } </style> <style id='wp-sites-monitor-sites-monitor-list-style-inline-css' type='text/css'> .wpsm-main-loader { display: flex; align-items: center; justify-content: center } .wpsm-main-loader svg { margin-top: 0px } .wpsm-table-container { margin-bottom: 0.75rem; overflow-x: auto; border-radius: 0.375rem; --tw-bg-opacity: 1; background-color: rgb(255 255 255 / var(--tw-bg-opacity)); --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-table { margin-top: 0px !important; margin-bottom: 0px !important; width: 100%; border-collapse: collapse; padding: 0px; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" } .wpsm-table .wpsm-table-head { border-width: 0px; font-size: 1rem; line-height: 1.5rem; font-weight: 600 } .wpsm-table .wpsm-table-head th { padding: 0.75rem; text-align: left; font-weight: 600; --tw-text-opacity: 1; color: rgb(23 23 23 / var(--tw-text-opacity)) } .wpsm-table .wpsm-table-head-label { display: flex; 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padding: 0.75rem; text-align: left } .wpsm-table .wpsm-table-link { --tw-text-opacity: 1; color: rgb(0 0 0 / var(--tw-text-opacity)); text-decoration-line: none } .wpsm-table .wpsm-table-link:hover { text-decoration-line: underline } .wpsm-table .wpsm-table-label-collection { margin: 0px; list-style-type: none } .wpsm-table .wpsm-table-label-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-label-collection { padding: 0px } .wpsm-table .wpsm-table-label-collection li { margin: 0px; display: inline-block; padding: 0px } .wpsm-table .wpsm-table-badge-collection { margin: 0px; list-style-type: none } .wpsm-table .wpsm-table-badge-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(-0.25rem * var(--tw-space-x-reverse)); margin-left: calc(-0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-badge-collection { padding: 0px } .wpsm-table .wpsm-table-badge-collection li { margin: 0px; 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--tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-orange { --tw-bg-opacity: 1; background-color: rgb(254 215 170 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(124 45 18 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-desc { font-size: 0.75rem; line-height: 1rem } .wpsm-paging { margin-top: 1.5rem; display: flex; width: 100%; justify-content: space-between } .wpsm-paging-prev, .wpsm-paging-next { cursor: pointer; border-radius: 0.25rem; border-style: none; --tw-bg-opacity: 1; background-color: rgb(0 0 0 / var(--tw-bg-opacity)); padding-top: 0.375rem; padding-bottom: 0.375rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: rgb(255 255 255 / var(--tw-text-opacity)) } .wpsm-paging-prev:hover, .wpsm-paging-next:hover { --tw-bg-opacity: 1; background-color: rgb(64 64 64 / var(--tw-bg-opacity)) } .wpsm-paging-prev:disabled, .wpsm-paging-next:disabled { visibility: hidden } .wpsm-search { margin-bottom: 1.5rem; 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content="4"></li></ol></nav> </div> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2022/01/Reclamepost-DDMA.jpg) center/cover no-repeat; background-color: #dae1e6"></div> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-1"> <div class="pt-3 pt-lg-4 pb-3 pb-md-4"> <h1 class="mb-4 mb-md-5 ">Post</h1> <p class="lead">Veel organisaties communiceren commerciële berichten via reclamepost, zowel gevraagd als ongevraagd. De regels hiervoor staan in de Code Postfilter. Vind hier alle informatie die je nodig hebt om reclamepost te versturen. </p> </div> </div> </div> </div> </div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p> </p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <p>Dit topic heeft betrekking op data-driven marketing via de post. Het gaat hierbij om geadresseerde- en ongeadresseerde post. Post is een opt-out kanaal. Dat wil zeggen dat je consumenten ongevraagd per post mag benaderen, tenzij de consument heeft aangegeven geen post te willen ontvangen. Zo kan een consument voor geadresseerde reclamepost opgenomen zijn in het Nationaal Postregister of heeft hij gebruikt gemaakt van zijn recht van bezwaar én maakt hij voor het voorkomen van ongeadresseerde post gebruik van een brievenbussticker. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/aanmelden-nieuwsbrief/">Wil je juridische updates over reclamepost direct in je inbox? Meld je aan voor de DDMA Legal Nieuwsbrief</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid banner--dark-gray mb-lg-7 mb-md-7 mb-5 remove-container-padding"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="is-style-ddma wp-block-heading">Code Postfilter</h2> <p>In de Code Postfilter (2011 – herzien in 2021) staan de regels die de sector onderling heeft afgesproken. Deze regels zijn ondergebracht bij de Stichting Reclame Code en worden gehandhaafd door de Reclame Code Commissie. Deze code geldt voor alle organisaties die in Nederland aan reclamepost doen, ongeacht of ze lid zijn van DDMA. De Code heeft tot doel om op uniforme wijze consumenten, bedrijven en organisaties te informeren over het gebruik van het Nationaal Overledenenregister en het Postfilter van Stichting Postfilter. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/reclamecode-code-postfilter/">Bekijk Code Postfilter</a></div> </div> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2022/01/Databasefotos-DDMA-17.jpg)" class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid bg-alabaster mb-lg-7 mb-md-7 mb-5 pt-md-4 pt-3 pr-md-5 pr-3 pb-md-4 pb-3 pl-md-5 pl-3"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"> <h2 class="is-style-ddma wp-block-heading">Relevante publicaties</h2> <div class="yard-blocks-list-posts yard-blocks-list-posts--five-articles | container px-0"> <div class="row"> <div class="column col col-12 col-sm-6 col-lg-4 mb-2 mb-md-3"> <div class="card card--default card--full-mobile mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/06/Terugblik-Post-Meetup-op-14-mei-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-06-24" class="date date-- card-date"> 24 juni 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/terugblik-post-meetup-op-14-mei/">Terugblik Post Meetup op 14 mei</a> </h3> </div> </div> </div> <div class="column col col-12 col-sm-6 col-lg-4 mb-2 mb-md-3"> <div class="card card--default card--full-mobile mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/06/Blije-Klanten-Boxxx-customer-experience-en-employee-experience-768x432.png" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-06-18" class="date date-- card-date"> 18 juni 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/post-case-persoonlijk-contact-voor-customer-en-employee-experience/">Post-case: Persoonlijk contact voor customer én employee experience</a> </h3> </div> </div> </div> <div class="column col col-12 col-lg-4 | d-flex flex-column justify-content-between"> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/06/Brievenbusreclame-en-zelfregulering-hier-moet-je-op-letten-als-marketeer-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="13-06-2024" class="date date-- card-date"> 13 juni 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/brievenbusreclame-en-zelfregulering-hier-moet-je-op-letten-als-marketeer/">Brievenbusreclame en zelfregulering: hier moet je op letten als marketeer</a> </h3> </div> </div> </div> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/05/Post-case-Stem-de-look-feel-van-post-goed-af-op-je-doelgroep-PIN-Voorschot-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Case </span> <span class="card-label-separator | mr-2">|</span> <time datetime="14-05-2024" class="date date-- card-date"> 14 mei 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/post-case-stem-de-look-feel-van-post-goed-af-op-je-doelgroep/">Post-case: Stem de look & feel van post goed af op je doelgroep</a> </h3> </div> </div> </div> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/04/Met-post-pak-je-echt-de-aandacht-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="17-04-2024" class="date date-- card-date"> 17 april 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/met-post-pak-je-echt-de-aandacht/">Met post pak je écht de aandacht</a> </h3> </div> </div> </div> </div> </div> </div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/?_themes=post%2Clegal">Meer publicaties over post</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p> </p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="is-style-ddma wp-block-heading">onze legal specialisten</h2> <p>Heb je het antwoord op jouw vraag hier niet kunnen vinden én ben je lid van DDMA? Bel dan één van onze Legal Counsels (020- 4528 413) of mail je vraag naar <a href="mailto:legal@ddma.nl">legal@ddma.nl</a>. De juristen proberen je vraag zo snel mogelijk te beantwoorden. Nog geen lid? <a href="https://ddma.nl/word-lid/">Bekijk hier alle voordelen van het DDMA-lidmaatschap.</a></p> <div class="yard-blocks-spacer yard-blocks-spacer-size-3"></div> </div></div> </div></div></div> <div class="container yard-blocks-grid mb-lg-7 mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"><div class="yard-blocks-list-posts yard-blocks-list-posts--persons | container px-0"> <div class="row"> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2024/04/Allisha-Hosli-1.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Allisha Hosli </h3> <div class="card-label mb-3"> Junior Legal Counsel </div> <div class="card-icons | 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<div class="card-label mb-3"> Team lead legal | Senior legal counsel </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/devriesfr/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> <a href="mailto:frankdevries@ddma.nl" class="social-icon " aria-label="E-mailadres" data-toggle="tooltip" data-placement="bottom" title="frankdevries@ddma.nl" > <i class="fas fa-envelope-square" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2021/11/Isa-Nieuwstad-500px.jpg) center/cover no-repeat"></div> </div> <div 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