Maîtrise de la confidentialité des données e-commerce

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Dévoilez vos tactiques pour gérer efficacement les problèmes de confidentialité des données."> <meta property="og:title" content="Vous êtes confronté à des problèmes de confidentialité des données de commerce électronique. Comment sécuriser les données des clients pour un marketing ciblé ?"> <meta property="og:description" content="Sécurisez les données des clients tout en maîtrisant le marketing ciblé dans le commerce électronique. 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w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Bon retour parmi nous </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" 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font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Affichez votre mot de passe LinkedIn" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Afficher</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://fr.linkedin.com/advice/0/youre-navigating-e-commerce-data-privacy-concerns-how-gak3f?lang=fr" 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href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Inscrivez-vous maintenant</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> ou </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> Nouveau sur LinkedIn ? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=pulse-article_contextual-sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Inscrivez-vous maintenant</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> En cliquant sur Continuer pour vous inscrire ou vous identifier, vous acceptez les <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">Conditions d’utilisation</a>, la <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Politique de confidentialité</a> et la <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Politique relative aux cookies</a> de LinkedIn. </p> </div> </div>  </section> </div> </div> </div> </div>  </div> <code id="disableOneTapOnInit" style="display: none"></code> <div class="main-container-desktop bg-color-canvas-tint text-color-text"> <code id="isGuest" style="display: none"></code> <code id="isLite" style="display: none"></code> <code id="isMobile" style="display: none"></code> <code id="articleViewEventData" style="display: none"></code> <code id="articleUrn" style="display: none"></code> <code id="legacyArticleUrn" style="display: none"></code> <div class="base-template bg-color-background-container flex flex-col min-h-[100vh] advice redesign x-article-base-page" data-test-is-split-layout-enabled> <a href="#base-template__workspace" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Passer au contenu principal </a> <header class="base-template__nav-container bg-color-background-container global-alert-offset sticky-header "> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile babybear:flex-wrap max-w-screen-content-max-w mx-auto babybear:px-mobile-container-padding" aria-label="Principal"> <a href="/?trk=article-ssr-frontend-x-article_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="article-ssr-frontend-x-article_nav-header-logo" data-tracking-will-navigate> <span class="sr-only">LinkedIn</span> <icon class="nav-logo--inbug flex text-color-brand papabear:hidden mamabear:hidden" data-svg-class-name="h-[34px] w-[34px] babybear:h-[26px] babybear:w-[26px]" 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justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ulnj3n2ijcmhej768y6oj1hr"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Articles </span> </a> </li> <li class> <a href="https://www.linkedin.com/pub/dir/+/+?trk=article-ssr-frontend-x-article_guest_nav_menu_people" data-tracking-control-name="article-ssr-frontend-x-article_guest_nav_menu_people" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7kb6sn3tm4cx918cx9a5jlb0"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Personnes </span> </a> </li> <li class> <a href="https://www.linkedin.com/learning/search?trk=article-ssr-frontend-x-article_guest_nav_menu_learning" data-tracking-control-name="article-ssr-frontend-x-article_guest_nav_menu_learning" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8wykgzgbqy0t3fnkgborvz54u"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> LinkedIn Learning </span> </a> </li> <li class> <a href="https://www.linkedin.com/jobs/search?trk=article-ssr-frontend-x-article_guest_nav_menu_jobs" data-tracking-control-name="article-ssr-frontend-x-article_guest_nav_menu_jobs" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/92eb1xekc34eklevj0io6x4ki"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Offres d’emploi </span> </a> </li> <li class> <a href="https://www.linkedin.com/games?trk=article-ssr-frontend-x-article_guest_nav_menu_games" data-tracking-control-name="article-ssr-frontend-x-article_guest_nav_menu_games" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29h8hsjuomfp50lam5ipnc3uh"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Jeux </span> </a> </li> <li class> <a href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_nav_upsell&trk=article-ssr-frontend-x-article_guest_nav_menu_windows" data-tracking-control-name="article-ssr-frontend-x-article_guest_nav_menu_windows" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-[96px] px-1 border-solid border-l-1 border-r-1 babybear:border-r-0 border-color-border-faint flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/admayac2rnonsqhz9v3rzwcyu"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Télécharger l’application </span> </a> </li> </ul> <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] ">  <a class="nav__button-tertiary btn-md btn-tertiary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_nav-header-join" data-tracking-control-name="article-ssr-frontend-x-article_nav-header-join" data-test-live-nav-primary-cta data-tracking-will-navigate> S’inscrire </a> <a class="nav__button-secondary btn-secondary-emphasis btn-md" href="https://www.linkedin.com/uas/login?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&fromSignIn=true&trk=article-ssr-frontend-x-article_nav-header-signin" data-tracking-control-name="article-ssr-frontend-x-article_nav-header-signin" data-tracking-will-navigate> S’identifier </a> <a aria-label="S’identifier" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="article-ssr-frontend-x-article_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/uas/login?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&fromSignIn=true&trk=article-ssr-frontend-x-article_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header>  <div class="base-template__wrapper h-full w-full papabear:w-content-max-w papabear:flex papabear:mx-auto papamamabear:pt-desktop-content-top-margin babymamabear:px-mobile-container-padding grow "> <main id="base-template__workspace" class="base-template__workspace w-full "> <div class="absolute top-0 left-0 right-0 bottom-0 flex">  <div class="w-full lg:ml-3 xl:ml-6"> <div class="hidden h-full bg-color-surface-tint md:block md:w-[calc(37%-40px)] lg:w-[calc(37%-32px)]"></div> </div> <div class="bg-color-surface"></div> </div> <div class="lg:ml-3 xl:ml-6 mx-auto">  <code id="isGuest" style="display: none"></code> <code id="memberUrn" style="display: none"></code> <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"></code> <code id="isDynamicTextareaEnabled" style="display: none"></code> <article class="article-main relative flex-grow"> <section class="core-section-container my-3 relative">   <div class="core-section-container__content break-words"> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)" data-test-id="article-segment" data-total-count="78" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex q-and-a-article article-content-row-reduced" data-test-q-and-a-article> <div class="column-article-segment-content md:column md:mb-8 md:flex md:w-2/5 md:justify-end"> <div class="h-fit md:pt-6"> <div class="article-segment-content-container md:box-content md:max-w-[392px] md:pr-1 lg:pr-4 xl:pr-8"> <div class="hidden md:block"> <div class="article_translation_container"> <div data-tracking-control-name="article-translation-select" class="article_translation_select_container mb-2 -ml-2"> <button class="article_translation_button btn-sm btn-tertiary py-2" id="article-translation-button" data-tracking-control-name="article_translation_button"> <div class="article_translation_button-content__text-icon inline-flex items-center"> <div class="article_translation_button-copy inline-block pr-1">Français (traduit de l’anglais)</div> <icon class="relative ml-0 inline-block pt-0.25 text-color-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7rz1hcfji6yvusskslpbrzru4" data-svg-class-name="w-2 h-2"></icon> </div> </button> </div> <div class="modal-article-translation-container">  <div id="modal-article-translation" class="modal " data-outlet="default-outlet">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="modal-article-translation-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 modal__wrapper--with-footer flex flex-col w-[552px] babybear:w-[360px] article-translation- rounded-md"> <div class="modal-header mx-3 -mb-1 flex justify-between pt-3 pb-1"> <h2 class="label font-weight-500 text-lg font-medium leading-regular text-color-text" id="article-translation-modal-heading-label">Changer la langue de l’article</h2> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 article-translation-modal-dismiss-btn -mt-1" id="article-translation-modal-dismiss-btn" aria-label="Fermer la fenêtre modale de traduction de l’article" data-tracking-control-name="article_translation_modal_dismiss" data-action-type="dismiss"> <icon class="article-translation-modal__dismiss-icon h-2 w-2 pb-1" data-svg-class-name="h-2 w-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> <hr> <div class="modal__main w-full flex-1"> <div class="article-translation-modal-content-container m-3 -mt-1" id="article-translation-modal-content"> <section class="select-language-dropdown-container justify-between"> <div class="mr-3 mt-1 flex w-[300px] flex-col md:w-[500px]"> <select class="select" id="select-language-dropdown" aria-required="true" data-tracking-control-name="article_translation_select_language"> <option value="English (Original)" key="en"> English (Original) </option> <option value="Português" key="pt"> Português </option> <option value="Français" key="fr"> Français </option> <option value="Español" key="es"> Español </option> <option value="Deutsch" key="de"> Deutsch </option> </select> </div> </section> </div> </div> <footer class="modal__footer flex justify-end py-1.5 px-3 border-t-1 border-solid border-color-border-faint"> <div class="article-translation-modal-cta" id="article-translation-modal-cta"> <button data-tracking-control-name="article_translation_cancel" id="article-translation-cancel-cta-btn" data-action-type="cancel" class="article-translation-cta btn-sm btn-tertiary text-color-text md:btn-md"> Annuler </button> <button data-action-type="save" data-feed-control="article_translation_save" data-feed-action-category="save" data-feed-action-type="translateArticle" id="article-translation-save-cta-btn" class="article-translation-cta ease-linear duration-300 btn-sm btn-primary transition-all md:btn-md"> <div class="loader inline" id="save-cta-loader"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span id="save-cta-text">Enregistrer</span> </button> </div> </footer> </section> </div> </div> </div> <code id="articleTranslationError" style="display: none"></code> <code id="isMobile" style="display: none"></code> <code id="servedLocale" style="display: none"></code> <code id="availableLocales" style="display: none"></code> </div> <div class="x-article-last-update-time text-sm leading-[24px] text-color-text-secondary"> Last updated on 11 sept. 2024 </div> <section class="mb-2"> <ol itemscope itemtype="http://schema.org/BreadcrumbList" class="breadcrumbs "> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://fr.linkedin.com/pulse/topics/home/?lang=fr" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Tout</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://fr.linkedin.com/pulse/topics/sales-s5/?lang=fr" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Vente</span> </a> <meta itemprop="position" content="2"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://fr.linkedin.com/pulse/topics/sales-s5/e-commerce-s1221/?lang=fr" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">E-commerce</span> </a> <meta itemprop="position" content="3"> </li> </ol> </section> <h1 class="q-a-article-title text-display-md text-color-text font-bold w-11/12 text-[36px] " data-test-q-and-a-article-title> Vous êtes confronté à des problèmes de confidentialité des données de commerce électronique. Comment sécuriser les données des clients pour un marketing ciblé ? </h1> <div class="qa-redesign-article-content py-2 md:py-6" id="desktop-content-urn_li_articleSegment__urn_li_linkedInArticle_7239715526610964480_7239715528905310209_"> <div class="article-main__content" data-test-id="publishing-text-block">  </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Maîtrisez-vous l’art de la protection des données dans le domaine du commerce électronique ? Partagez vos stratégies pour protéger les informations des clients tout en atteignant vos objectifs marketing.</span> </p> </div> </div> <div class="qa-redesign-article-content__components"> <div class="md:pb-2 pb-1 md:block hidden" data-test-qa-redesign-publisher-author-card> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card mb-4"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/showcase/skills-e-commerce/" data-tracking-control-name="article-ssr-frontend-x-article_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> E-commerce </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQGZ9kN-5YWHFQ/company-logo_100_100/company-logo_100_100/0/1674590169888?e=2147483647&v=beta&t=xtFV5FRJcHiL0ophIcURjp7tlIV5rhT0SRDT5-pHgYY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="E-commerce"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> E-commerce </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata">  </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_publisher-author-card" data-tracking-control-name="article-ssr-frontend-x-article_publisher-author-card" data-tracking-will-navigate> + Suivre </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pl-1 lg:pl-4 xl:pl-8 md:pb-[200px] md:flex md:w-3/5 md:justify-start"> <div class="md:box-content md:max-w-[576px]"> <div class="block md:hidden"> <div class="article_translation_container"> <div data-tracking-control-name="article-translation-select" class="article_translation_select_container mb-2 -ml-2"> <button class="article_translation_button btn-sm btn-tertiary py-2" id="article-translation-button" data-tracking-control-name="article_translation_button"> <div class="article_translation_button-content__text-icon inline-flex items-center"> <div class="article_translation_button-copy inline-block pr-1">Français (traduit de l’anglais)</div> <icon class="relative ml-0 inline-block pt-0.25 text-color-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7rz1hcfji6yvusskslpbrzru4" data-svg-class-name="w-2 h-2"></icon> </div> </button> </div> <div class="modal-article-translation-container">  <div id="modal-article-translation" class="modal " data-outlet="default-outlet">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="modal-article-translation-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 modal__wrapper--with-footer flex flex-col w-[552px] babybear:w-[360px] article-translation- rounded-md"> <div class="modal-header mx-3 -mb-1 flex justify-between pt-3 pb-1"> <h2 class="label font-weight-500 text-lg font-medium leading-regular text-color-text" id="article-translation-modal-heading-label">Changer la langue de l’article</h2> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 article-translation-modal-dismiss-btn -mt-1" id="article-translation-modal-dismiss-btn" aria-label="Fermer la fenêtre modale de traduction de l’article" data-tracking-control-name="article_translation_modal_dismiss" data-action-type="dismiss"> <icon class="article-translation-modal__dismiss-icon h-2 w-2 pb-1" data-svg-class-name="h-2 w-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> <hr> <div class="modal__main w-full flex-1"> <div class="article-translation-modal-content-container m-3 -mt-1" id="article-translation-modal-content"> <section class="select-language-dropdown-container justify-between"> <div class="mr-3 mt-1 flex w-[300px] flex-col md:w-[500px]"> <select class="select" id="select-language-dropdown" aria-required="true" data-tracking-control-name="article_translation_select_language"> <option value="English (Original)" key="en"> English (Original) </option> <option value="Português" key="pt"> Português </option> <option value="Français" key="fr"> Français </option> <option value="Español" key="es"> Español </option> <option value="Deutsch" key="de"> Deutsch </option> </select> </div> </section> </div> </div> <footer class="modal__footer flex justify-end py-1.5 px-3 border-t-1 border-solid border-color-border-faint"> <div class="article-translation-modal-cta" id="article-translation-modal-cta"> <button data-tracking-control-name="article_translation_cancel" id="article-translation-cancel-cta-btn" data-action-type="cancel" class="article-translation-cta btn-sm btn-tertiary text-color-text md:btn-md"> Annuler </button> <button data-action-type="save" data-feed-control="article_translation_save" data-feed-action-category="save" data-feed-action-type="translateArticle" id="article-translation-save-cta-btn" class="article-translation-cta ease-linear duration-300 btn-sm btn-primary transition-all md:btn-md"> <div class="loader inline" id="save-cta-loader"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span id="save-cta-text">Enregistrer</span> </button> </div> </footer> </section> </div> </div> </div> <code id="articleTranslationError" style="display: none"></code> <code id="isMobile" style="display: none"></code> <code id="servedLocale" style="display: none"></code> <code id="availableLocales" style="display: none"></code> </div> <div class="x-article-last-update-time text-sm leading-[24px] text-color-text-secondary"> Last updated on 11 sept. 2024 </div> <section class="mb-2"> <ol itemscope itemtype="http://schema.org/BreadcrumbList" class="breadcrumbs "> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://fr.linkedin.com/pulse/topics/home/?lang=fr" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Tout</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://fr.linkedin.com/pulse/topics/sales-s5/?lang=fr" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Vente</span> </a> <meta itemprop="position" content="2"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://fr.linkedin.com/pulse/topics/sales-s5/e-commerce-s1221/?lang=fr" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">E-commerce</span> </a> <meta itemprop="position" content="3"> </li> </ol> </section> <h1 class="q-a-article-title text-display-md text-color-text font-bold w-11/12 text-[32px] md:text-[40px] " data-test-q-and-a-article-title> Vous êtes confronté à des problèmes de confidentialité des données de commerce électronique. Comment sécuriser les données des clients pour un marketing ciblé ? </h1> </div> <div class="qa-redesign-article-content py-2 block md:hidden" id="mobile-content-urn_li_articleSegment__urn_li_linkedInArticle_7239715526610964480_7239715528905310209_"> <div class="article-main__content" data-test-id="publishing-text-block">  </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Maîtrisez-vous l’art de la protection des données dans le domaine du commerce électronique ? Partagez vos stratégies pour protéger les informations des clients tout en atteignant vos objectifs marketing.</span> </p> </div> </div> <div data-test-qa-redesign-add-perspective class="article-segment-contributions-header-container sticky-on-scroll bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7239715526610964480_7239715528905310209_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Ajoutez votre point de vue</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Quelques suggestions pour commencer : - Une fois, au travail… - D’après mon expérience… - Une chose qui m’a été utile…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> Aidez les autres en partageant plus (125 caractères minimum) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Annuler </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Ajouter</span> <span class="save-contribution-changes-button-text">Enregistrer</span> </button> </div> </div> </div> </div> </div> <div class> <div class="total-count flex items-center gap-0.5 md:px-1 pt-3 text-right text-md text-color-text font-bold" data-test-contributions-answers-count data-test-id="contributions-count" data-tracking-control-name="article-ssr-frontend-x-article_comments_count" data-feed-control="article-ssr-frontend-x-article_comments_count" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> <span class="total-count__count">78</span> réponses </div> <code id="contributionSingular" style="display: none"></code> <code id="contributionPlural" style="display: none"></code> <ul class="contribution-list pt-3" data-test-qa-redesign-contribution-list> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)" data-contributor-urn="urn:li:member:655863990" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/seanraynon?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGc5kGiQfrpPA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725814200414?e=2147483647&v=beta&t=6FXY078galKfGby8Acc6xRnFUPlUuzgd_86hv2CxqPM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGc5kGiQfrpPA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725814200414?e=2147483647&v=beta&t=6FXY078galKfGby8Acc6xRnFUPlUuzgd_86hv2CxqPM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Sean Raynon, Pn1 </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> ♿️ I Help Brands Scale to 7/8 Figures ✳️ 20+ years in Digital Marketing 💵 $140M in eCommerce SEO & Google Ads 💌 Apply a Free SEO Demo & Ads Audit 🔗 Take the Next Step – Apply Today! </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Ouvrir le menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copier le lien de la contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Ffr.linkedin.com%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)" data-semaphore-author-urn="urn:li:member:655863990" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Signaler la contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Merci de nous en avoir informés. Vous ne verrez plus cette contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4 left__border--show"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Want to use customer data for targeted marketing but keep them happy? Get their permission first and be clear about how you'll use their information. Collect only the data you need and keep it safe from hackers. Delete old data you don't need anymore. Be careful when working with other companies that have access to your customers' data. Make sure you follow all the rules about data privacy.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…voir plus</button> </div> <div data-tracking-control-name="x_article_on_demand_translation_buttons" class="translation-buttons-container"> <div class="translation-status after:middot my-1 -mr-1.5 inline-flex hidden items-center justify-start gap-1 text-sm text-color-text-secondary"> Texte traduit </div> <button class="show-translation-button btn-sm btn-tertiary-emphasis my-1 -ml-2" data-tracking-control-name="show_translated_contribution"> Afficher la traduction </button> <button class="show-original-button btn-sm btn-tertiary-emphasis my-1 hidden" data-tracking-control-name="show_original_contribution"> Afficher l’original </button> <code id="sourceLocale" style="display: none"></code> <code id="targetLocale" style="display: none"></code> <code id="contributionTranslationFail" style="display: none"></code> <code id="contributionTranslationLoading" style="display: none"></code> <code id="contributionTranslated" style="display: none"></code> </div> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)" data-reactions-count="21"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)" data-reactions-count="21">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’aime" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Bravo" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Bravo</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Soutien" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Soutien</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’adore" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’adore</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Instructif" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Instructif</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Haha" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Haha</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="21 réactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="21" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240030818197192705)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 21 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div> <button data-tracking-control-name="contribution__preview-cta" class="cursor-pointer appearance-none bg-transparent color-inherit font-normal text-decoration-none border-none padding-0 margin-0 contribution__preview-cta mb-2"> <div class="relative flex"> <figure class="hidden lg:block"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-53px] lg:left-[-48px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]">  </div>  </div> </figure> <figure class="lg:hidden"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-53px] lg:left-[-48px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]">  </div>  </div> </figure> <div class="text-left text-sm leading-open text-color-text line-clamp-2 md:-ml-1 lg:ml-1 lg:text-md"> <span class="font-bold"> Safana Hussain a répondu : </span> To secure customer data for targeted marketing, ensure compliance with data protection regulations like GDPR or CCPA. Use encryption to protect data during storage and transmission. Implement strict access controls and regularly audit your data security practices. Be transparent about data collection and usage, and provide customers with options to opt-out or manage their preferences. Regularly update your security measures to address emerging threats and maintain customer trust. </div> </div> </button>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)" data-contributor-urn="urn:li:member:382786223" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/huntercharris?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFdHXXzi-_Yrg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1720226940596?e=2147483647&v=beta&t=-sWjpcRI0kjsC61le-KdkritjVwaU_Pn0Isa5Qc17Rc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFdHXXzi-_Yrg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1720226940596?e=2147483647&v=beta&t=-sWjpcRI0kjsC61le-KdkritjVwaU_Pn0Isa5Qc17Rc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Hunter H. </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> $62MM on Amazon | We win on Amazon with proven systems | Founder & Managing Director @ Gigabrain | Ready to scale? Let’s chat. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Ouvrir le menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copier le lien de la contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Ffr.linkedin.com%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)" data-semaphore-author-urn="urn:li:member:382786223" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Signaler la contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Merci de nous en avoir informés. Vous ne verrez plus cette contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4 left__border--show"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Navigating e-commerce data privacy concerns requires a strategic approach to secure customer data while enabling effective targeted marketing. 🔐 Start by ensuring your platform is compliant with data protection regulations like GDPR and CCPA, giving customers control over their data. Implement encryption techniques and secure storage solutions to protect sensitive information. 🔒 Use anonymized data for personalized marketing campaigns, balancing privacy with relevance. Finally, foster trust by being transparent about data collection practices and offering opt-in options. 📊 Trust is key to long-term customer relationships.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…voir plus</button> </div> <div data-tracking-control-name="x_article_on_demand_translation_buttons" class="translation-buttons-container"> <div class="translation-status after:middot my-1 -mr-1.5 inline-flex hidden items-center justify-start gap-1 text-sm text-color-text-secondary"> Texte traduit </div> <button class="show-translation-button btn-sm btn-tertiary-emphasis my-1 -ml-2" data-tracking-control-name="show_translated_contribution"> Afficher la traduction </button> <button class="show-original-button btn-sm btn-tertiary-emphasis my-1 hidden" data-tracking-control-name="show_original_contribution"> Afficher l’original </button> <code id="sourceLocale" style="display: none"></code> <code id="targetLocale" style="display: none"></code> <code id="contributionTranslationFail" style="display: none"></code> <code id="contributionTranslationLoading" style="display: none"></code> <code id="contributionTranslated" style="display: none"></code> </div> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)" data-reactions-count="14"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)" data-reactions-count="14">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’aime" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Bravo" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Bravo</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Soutien" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Soutien</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’adore" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’adore</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Instructif" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Instructif</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Haha" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Haha</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="14 réactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7241579685644554240)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 14 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div> <button data-tracking-control-name="contribution__preview-cta" class="cursor-pointer appearance-none bg-transparent color-inherit font-normal text-decoration-none border-none padding-0 margin-0 contribution__preview-cta mb-2"> <div class="relative flex"> <figure class="hidden lg:block"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-53px] lg:left-[-48px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFU21d-8O7J0Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710932795497?e=2147483647&v=beta&t=YtSLJ1tnt3sjSyrzjoQBdmmvCoFkT_4pVT4_BMqQzMw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> </figure> <figure class="lg:hidden"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-53px] lg:left-[-48px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFU21d-8O7J0Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710932795497?e=2147483647&v=beta&t=YtSLJ1tnt3sjSyrzjoQBdmmvCoFkT_4pVT4_BMqQzMw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> </figure> <div class="text-left text-sm leading-open text-color-text line-clamp-2 md:-ml-1 lg:ml-1 lg:text-md"> <span class="font-bold"> Safana Hussain a répondu : </span> To secure customer data, implement encryption and secure storage methods to protect sensitive information. Ensure compliance with data privacy regulations like GDPR by obtaining customer consent for data collection. Use anonymized data for targeted marketing, and regularly audit security practices to detect vulnerabilities. Clearly communicate your data protection policies to build customer trust. </div> </div> </button>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)" data-contributor-urn="urn:li:member:747700862" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://ph.linkedin.com/in/james-albert-silvoza-3124a118a?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHF-BGwroaoKw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725855993295?e=2147483647&v=beta&t=9DH-gZ8Qe5IA_MjNt8TWqDp0jK0KXF9QzJ7W2dZRNw4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHF-BGwroaoKw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725855993295?e=2147483647&v=beta&t=9DH-gZ8Qe5IA_MjNt8TWqDp0jK0KXF9QzJ7W2dZRNw4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> James Albert Silvoza </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> 42x Linkedin Top Voice • 18k+ Followers • Short Form Editor • Long Form Editor • UGC Editor• VSL Editor • Podcast Editor • Graphic Designer </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Ouvrir le menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copier le lien de la contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Ffr.linkedin.com%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)" data-semaphore-author-urn="urn:li:member:747700862" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Signaler la contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Merci de nous en avoir informés. Vous ne verrez plus cette contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4 left__border--show"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">To secure customer data for targeted marketing, I implement strong encryption protocols and ensure that all data is stored securely. I also anonymize customer information where possible, reducing the risk of breaches while still allowing for effective targeting.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…voir plus</button> </div> <div data-tracking-control-name="x_article_on_demand_translation_buttons" class="translation-buttons-container"> <div class="translation-status after:middot my-1 -mr-1.5 inline-flex hidden items-center justify-start gap-1 text-sm text-color-text-secondary"> Texte traduit </div> <button class="show-translation-button btn-sm btn-tertiary-emphasis my-1 -ml-2" data-tracking-control-name="show_translated_contribution"> Afficher la traduction </button> <button class="show-original-button btn-sm btn-tertiary-emphasis my-1 hidden" data-tracking-control-name="show_original_contribution"> Afficher l’original </button> <code id="sourceLocale" style="display: none"></code> <code id="targetLocale" style="display: none"></code> <code id="contributionTranslationFail" style="display: none"></code> <code id="contributionTranslationLoading" style="display: none"></code> <code id="contributionTranslated" style="display: none"></code> </div> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)" data-reactions-count="7"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)" data-reactions-count="7">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’aime" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Bravo" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Bravo</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Soutien" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Soutien</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’adore" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’adore</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Instructif" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Instructif</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Haha" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Haha</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="7 réactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7240020549786034178)" tabindex="0"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 7 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div> <button data-tracking-control-name="contribution__preview-cta" class="cursor-pointer appearance-none bg-transparent color-inherit font-normal text-decoration-none border-none padding-0 margin-0 contribution__preview-cta mb-2"> <div class="relative flex"> <figure class="hidden lg:block"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-60px] lg:left-[-58px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFU21d-8O7J0Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710932795497?e=2147483647&v=beta&t=YtSLJ1tnt3sjSyrzjoQBdmmvCoFkT_4pVT4_BMqQzMw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQG4yaK-1g4NCQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727689154610?e=2147483647&v=beta&t=VbMjiVZ9cGMP4pf-MVCPUaw3AhULGtnsL8tiM7IssuU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> </figure> <figure class="lg:hidden"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-60px] lg:left-[-58px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFU21d-8O7J0Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710932795497?e=2147483647&v=beta&t=YtSLJ1tnt3sjSyrzjoQBdmmvCoFkT_4pVT4_BMqQzMw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQG4yaK-1g4NCQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727689154610?e=2147483647&v=beta&t=VbMjiVZ9cGMP4pf-MVCPUaw3AhULGtnsL8tiM7IssuU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> </figure> <div class="text-left text-sm leading-open text-color-text line-clamp-2 md:-ml-1 lg:ml-1 lg:text-md"> <span class="font-bold"> Réponses de Safana Hussain et plus encore : </span> To secure customer data for targeted marketing, ensure compliance with data protection regulations like GDPR or CCPA. Use encryption to protect data during storage and transmission. Implement strict access controls and regularly audit your data security practices. Be transparent about data collection and usage, and provide customers with options to opt-out or manage their preferences. Regularly update your security measures to address emerging threats and maintain customer trust. </div> </div> </button>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)" data-contributor-urn="urn:li:member:382786223" data-contribution-tracking-id="hl5PAj0KgzTQmeMfYXHNyA==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/huntercharris?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFdHXXzi-_Yrg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1720226940596?e=2147483647&v=beta&t=-sWjpcRI0kjsC61le-KdkritjVwaU_Pn0Isa5Qc17Rc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFdHXXzi-_Yrg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1720226940596?e=2147483647&v=beta&t=-sWjpcRI0kjsC61le-KdkritjVwaU_Pn0Isa5Qc17Rc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Hunter H. </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> $62MM on Amazon | We win on Amazon with proven systems | Founder & Managing Director @ Gigabrain | Ready to scale? Let’s chat. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Ouvrir le menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copier le lien de la contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Ffr.linkedin.com%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)" data-semaphore-author-urn="urn:li:member:382786223" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Signaler la contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Merci de nous en avoir informés. Vous ne verrez plus cette contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4 left__border--show"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Navigating e-commerce data privacy is crucial for maintaining trust and securing customer data, especially for targeted marketing. 🔒 Ensure you're transparent with customers about the data you collect and how it's used. Clear communication can build trust and improve customer relationships. 🤝 Invest in strong cybersecurity measures like encryption and secure servers to protect customer data. Regular audits and updates to these systems can further shield against breaches. 🔐 By prioritizing privacy and security, you not only comply with regulations but also enhance your brand's reputation and customer loyalty. 💼</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…voir plus</button> </div> <div data-tracking-control-name="x_article_on_demand_translation_buttons" class="translation-buttons-container"> <div class="translation-status after:middot my-1 -mr-1.5 inline-flex hidden items-center justify-start gap-1 text-sm text-color-text-secondary"> Texte traduit </div> <button class="show-translation-button btn-sm btn-tertiary-emphasis my-1 -ml-2" data-tracking-control-name="show_translated_contribution"> Afficher la traduction </button> <button class="show-original-button btn-sm btn-tertiary-emphasis my-1 hidden" data-tracking-control-name="show_original_contribution"> Afficher l’original </button> <code id="sourceLocale" style="display: none"></code> <code id="targetLocale" style="display: none"></code> <code id="contributionTranslationFail" style="display: none"></code> <code id="contributionTranslationLoading" style="display: none"></code> <code id="contributionTranslated" style="display: none"></code> </div> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)" data-reactions-count="13"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)" data-reactions-count="13">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’aime" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Bravo" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Bravo</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Soutien" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Soutien</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’adore" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’adore</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Instructif" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Instructif</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Haha" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Haha</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="13 réactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="13" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7242295260851191809)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 13 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div> <button data-tracking-control-name="contribution__preview-cta" class="cursor-pointer appearance-none bg-transparent color-inherit font-normal text-decoration-none border-none padding-0 margin-0 contribution__preview-cta mb-2"> <div class="relative flex"> <figure class="hidden lg:block"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-53px] lg:left-[-48px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFU21d-8O7J0Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710932795497?e=2147483647&v=beta&t=YtSLJ1tnt3sjSyrzjoQBdmmvCoFkT_4pVT4_BMqQzMw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> </figure> <figure class="lg:hidden"> <div class="face-pile flex !no-underline contribution-reply-preview__lockup mr-1 md:absolute md:mr-0 md:left-[-53px] lg:left-[-48px]"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFU21d-8O7J0Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710932795497?e=2147483647&v=beta&t=YtSLJ1tnt3sjSyrzjoQBdmmvCoFkT_4pVT4_BMqQzMw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> </figure> <div class="text-left text-sm leading-open text-color-text line-clamp-2 md:-ml-1 lg:ml-1 lg:text-md"> <span class="font-bold"> Safana Hussain a répondu : </span> To secure customer data, implement encryption and secure storage methods to protect sensitive information. Ensure compliance with data privacy regulations like GDPR by obtaining customer consent for data collection. Use anonymized data for targeted marketing, and regularly audit security practices to detect vulnerabilities. Clearly communicate your data protection policies to build customer trust. </div> </div> </button>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)" data-contributor-urn="urn:li:member:830045863" data-contribution-tracking-id="IdYEYK1zZk34yfFxa+CL1Q==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/theevancarroll?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQG_7gvEu7WPHQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1706386583887?e=2147483647&v=beta&t=BGDPPVg3_frpVo2PR-4ERIRJhm0umEKVR8qg4HRhK6c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQG_7gvEu7WPHQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1706386583887?e=2147483647&v=beta&t=BGDPPVg3_frpVo2PR-4ERIRJhm0umEKVR8qg4HRhK6c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Photo de profil du contributeur"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Evan Carroll </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> I Help 8-9 Figure DTC Brands Scale 5+ New Creatives Weekly // $300M+ In Trackable eCom Sales // DM me CREATIVE and let’s chat </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Ouvrir le menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copier le lien de la contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Ffr.linkedin.com%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)" data-semaphore-author-urn="urn:li:member:830045863" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Signaler la contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Merci de nous en avoir informés. Vous ne verrez plus cette contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Implement robust encryption and data protection measures to safeguard customer information. Ensure compliance with privacy regulations and obtain explicit consent for collecting and using data for targeted marketing.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…voir plus</button> </div> <div data-tracking-control-name="x_article_on_demand_translation_buttons" class="translation-buttons-container"> <div class="translation-status after:middot my-1 -mr-1.5 inline-flex hidden items-center justify-start gap-1 text-sm text-color-text-secondary"> Texte traduit </div> <button class="show-translation-button btn-sm btn-tertiary-emphasis my-1 -ml-2" data-tracking-control-name="show_translated_contribution"> Afficher la traduction </button> <button class="show-original-button btn-sm btn-tertiary-emphasis my-1 hidden" data-tracking-control-name="show_original_contribution"> Afficher l’original </button> <code id="sourceLocale" style="display: none"></code> <code id="targetLocale" style="display: none"></code> <code id="contributionTranslationFail" style="display: none"></code> <code id="contributionTranslationLoading" style="display: none"></code> <code id="contributionTranslated" style="display: none"></code> </div> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)" data-reactions-count="5"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)" data-reactions-count="5">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’aime" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’aime</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Bravo" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Bravo</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Soutien" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Soutien</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’adore" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">J’adore</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Instructif" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Instructif</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Haha" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Haha</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="5 réactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="5" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209),7239996292297367552)" tabindex="0"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 5 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> </ul> <div class="qa-article-redesign article-segment__cta-container ml-[-18px] lg:ml-0"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_more_comments" data-tracking-will-navigate data-test-link class="btn-md btn-tertiary inline-block relative right-[14px] load-more__cta load-more__cta--guest" data-contributions-count="78" data-feed-control="article-ssr-frontend-x-article_more_comments" data-feed-action-category="EXPAND" data-feed-action-type="expandMoreContributions" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)" data-is-reply="false" data-test-load-more-contributions> <span> Voir plus de réponses </span> </a> <div class="loader load-more__loader m-2 grow " data-test-id="load-more-loader" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7239715526610964480,7239715528905310209)"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--small fill-currentColor h-[30px] min-h-[30px] w-[30px] min-w-[30px]"></icon> </div> </div> <code id="loadMoreErrorText" style="display: none"></code> <code id="loadMoreErrorButton" style="display: none"></code> </div> </div> <div class="block pt-[120px]"> <div class="md:pb-2 pb-1 md:hidden block" data-test-qa-redesign-publisher-author-card> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card mb-4"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/showcase/skills-e-commerce/" data-tracking-control-name="article-ssr-frontend-x-article_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> E-commerce </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQGZ9kN-5YWHFQ/company-logo_100_100/company-logo_100_100/0/1674590169888?e=2147483647&v=beta&t=xtFV5FRJcHiL0ophIcURjp7tlIV5rhT0SRDT5-pHgYY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="E-commerce"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> E-commerce </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata">  </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_publisher-author-card" data-tracking-control-name="article-ssr-frontend-x-article_publisher-author-card" data-tracking-will-navigate> + Suivre </a> </div> </div> </div> <div class="md:pb-2 pb-1 block" data-test-qa-redesign-survey>   <div class="x-article-survey x-article-feedback-entry mb-2 rounded-md bg-color-surface py-2"> <div class="x-article-survey-entry"> <div class="md:flex items-center"> <div class="flex-grow pr-2"> <h2 class="pb-0.5 text-md font-bold text-color-text">Notez cet article</h2> <div class="text-sm text-color-text-secondary">Nous avons créé cet article à l’aide de l’intelligence artificielle. Qu’en pensez-vous ?</div> </div> <div class="flex-shrink-0 pb-1 pt-1.5 md:pt-1 "> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="article_quality_feedback_great" data-tracking-will-navigate data-test-link class="x-article-survey-cta-good btn-sm btn-secondary mr-1 " data-content-urn="urn:li:linkedInArticle:7239715526610964480" data-feed-action-category="SHARE_QUALITY_FEEDBACK" data-feed-action-type="feedback_article_is_great" data-feed-control="article_quality_feedback_great"> Il est très bien </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="article_quality_feedback_not_great" data-tracking-will-navigate data-test-link class="x-article-survey-cta-not-good btn-sm btn-secondary " data-content-urn="urn:li:linkedInArticle:7239715526610964480" data-feed-action-category="SHARE_QUALITY_FEEDBACK" data-feed-action-type="feedback_article_is_not_great" data-feed-control="article_quality_feedback_not_great" data-modal="x-article-feedback-outlet"> Ça pourrait être mieux </a> </div> </div> </div> <div class="x-article-survey-confirmation hidden"> <h2 class="pb-0.5 text-md font-bold text-color-text">Nous vous remercions de votre feedback</h2> <div class="x-article-survey-confirmation-body text-sm text-color-text-secondary">Vos commentaires sont confidentiels. Aimez cet article ou réagissez-y pour inclure votre réseau dans la discussion.</div> </div> </div> <code id="embed_x_article_feedback_title_initial" style="display: none"></code> <code id="embed_x_article_feedback_title_confirmation" style="display: none"></code> <code id="embed_x_content_urn" style="display: none"></code> <div class="x-article-feedback-modal-wrapper">  <div class>  <div id="x-article-feedback-modal" class="modal " data-outlet="x-article-feedback-outlet">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="x-article-feedback-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 modal__wrapper--with-footer flex flex-col w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <header class="modal__header flex items-center justify-between py-1.5 px-3 "> <h2 id="x-article-feedback-modal-modal-header" class="modal__title font-normal leading-open text-color-text text-lg">Dites-nous en plus</h2> <button class="modal__dismiss modal__dismiss--with-icon btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 " aria-label="Ignorer" data-tracking-control-name="article_quality_feedback_modal_dismiss" type="button"> <icon class="modal__dismiss-icon relative top-[2px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button>  </header> <div class="modal__main w-full flex-1"> <div class="x-article-feedback__content mx-3 mb-2 text-color-text"></div> <template id="x-article-feedback-content-initial-template"> <div class="x-article-feedback__content p-3"> <div class="mb-2 text-color-text">Expliquez-nous pourquoi vous n’avez pas aimé cet article.</div> <ul class="x-article-feedback-modal-options mb-3"> <li class="py-1" data-x-article-feedback-item="action"> <label> <div class="flex"> <input class="scale-150" data-tracking-control-name="article_quality_feedback_select_option" name="x-article-feedback-action" value="feedback_not_professional_topic" data-x-article-feedback-input="feedback_not_professional_topic" type="radio"> <span class="ml-1 inline-block text-md text-color-text" data-attr="title">Il ne traite pas d’un sujet professionnel</span> </div> </label> </li> <li class="py-1" data-x-article-feedback-item="action"> <label> <div class="flex"> <input class="scale-150" data-tracking-control-name="article_quality_feedback_select_option" name="x-article-feedback-action" value="feedback_inaccuracies" data-x-article-feedback-input="feedback_inaccuracies" type="radio"> <span class="ml-1 inline-block text-md text-color-text" data-attr="title">Il contient des inexactitudes</span> </div> </label> </li> <li class="py-1" data-x-article-feedback-item="action"> <label> <div class="flex"> <input class="scale-150" data-tracking-control-name="article_quality_feedback_select_option" name="x-article-feedback-action" value="feedback_offensive_language" data-x-article-feedback-input="feedback_offensive_language" type="radio"> <span class="ml-1 inline-block text-md text-color-text" data-attr="title">Il utilise un langage offensant</span> </div> </label> </li> <li class="py-1" data-x-article-feedback-item="action"> <label> <div class="flex"> <input class="scale-150" data-tracking-control-name="article_quality_feedback_select_option" name="x-article-feedback-action" value="feedback_harmful_advice" data-x-article-feedback-input="feedback_harmful_advice" type="radio"> <span class="ml-1 inline-block text-md text-color-text" data-attr="title">Il donne des conseils néfastes</span> </div> </label> </li> <li class="py-1" data-x-article-feedback-item="action"> <label> <div class="flex"> <input class="scale-150" data-tracking-control-name="article_quality_feedback_select_option" name="x-article-feedback-action" value="feedback_stereotypes_or_bias" data-x-article-feedback-input="feedback_stereotypes_or_bias" type="radio"> <span class="ml-1 inline-block text-md text-color-text" data-attr="title">Il contient des stéréotypes ou des préjugés</span> </div> </label> </li> <li class="py-1" data-x-article-feedback-item="action"> <label> <div class="flex"> <input class="scale-150" data-tracking-control-name="article_quality_feedback_select_option" name="x-article-feedback-action" value="feedback_redundant_or_unclear" data-x-article-feedback-input="feedback_redundant_or_unclear" type="radio"> <span class="ml-1 inline-block text-md text-color-text" data-attr="title">Il est répétitif et manque de clarté</span> </div> </label> </li> <li class="py-1" 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hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Grec) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (Anglais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> English (Anglais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Espagnol)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Espagnol) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Perse)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Perse) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnois)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnois) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (Français) sélectionné" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> <strong>Français (Français)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hongrois)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hongrois) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonésien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonésien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hébreu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hébreu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japonais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japonais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Coréen)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Coréen) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malaisien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malaisien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Néerlandais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Néerlandais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norvégien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norvégien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Penjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Penjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polonais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polonais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portugais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portugais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Roumain)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Roumain) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russe)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russe) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Suédois)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Suédois) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Télougou)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Télougou) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thaï)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thaï) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turc)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turc) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiạng Viạt (Vietnamien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiạng Viạt (Vietnamien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinois simplifié)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinois simplifié) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinois traditionnel)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinois traditionnel) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Langue </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> </div> <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex justify-center border-t-1 border-solid border-color-border-faint bg-color-background-container md:pr-[320px]" data-impression-id="article-ssr-frontend-x-article_x-social-details">  <div class="x-social-activity social-details x-social-activity-left flex flex-wrap w-full max-w-x-article-width-small justify-between lg:max-w-x-article-width"> <div class="flex x-social-activity-left flex-wrap"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto" data-feed-control="article-ssr-frontend-x-article_x-social-details_like-toggle_reactions-cta"> <a class="reactions-menu__link text-color-text social-action-bar__button relative h-6 cursor-pointer w-full" href="https://www.linkedin.com/uas/login?session_redirect=%2Fadvice%2F0%2Fyoure-navigating-e-commerce-data-privacy-concerns-how-gak3f%3Flang%3Dfr&trk=article-ssr-frontend-x-article_x-social-details_like-toggle_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_x-social-details_like-toggle_reactions-cta" data-parent-urn="urn:li:ugcPost:7239715527001047042" data-tracking-will-navigate data-feed-control="article-ssr-frontend-x-article_x-social-details_like-toggle_reactions-cta">  <div class="like-button-default flex flex-row items-center "> <icon class="social-action-bar__icon" data-svg-class-name="social-action-bar__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="social-action-bar__button-text">J’aime</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’aime" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="social-action-bar__button-text">J’aime</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Bravo" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="social-action-bar__button-text">Bravo</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Soutien" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="social-action-bar__button-text">Soutien</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="J’adore" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="social-action-bar__button-text">J’adore</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Instructif" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="social-action-bar__button-text">Instructif</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Haha" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="social-action-bar__button-text">Haha</span> </div> </div> </template>  <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none x-social-share " data-share-message="Partager" data-share-url="https://www.linkedin.com/advice/0/youre-navigating-e-commerce-data-privacy-concerns-how-gak3f?utm_source=share&utm_medium=guest_desktop" data-feed-control="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_main_button" data-feed-action-category="EXPAND" data-feed-action-type="openShareMenu">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copier</span> </button> </li> <li> <button data-tracking-control-name="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Partager </span> </button> </div> </div> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs" data-sap-comment-urn="urn:li:ugcPost:7239715527001047042"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="4 réactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:ugcPost:7239715527001047042" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="78" data-singular="%numComments% contribution" data-plural="%numComments% contributions" data-entity-urn="urn:li:ugcPost:7239715527001047042"> 78 contributions </div>  </div> </div> </div>  <code id="contentUrn" style="display: none"></code> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center papabear:items-start py-2 px-1.5" data-id="toast__message" role="alert" tabindex="-1"> <div class="toast__message-content-container" data-id="toast__message-content-container"> <p class="toast__message-content font-sans text-sm opacity-90 inline babybear:self-center mamabear:self-center papabear:self-start" data-id="toast__message-content"></p> </div> </div> <button class="toast__dismiss-btn cursor-pointer babybear:self-center mamabear:self-center papabear:self-start pt-3 pb-2 papabear:py-2 pl-0.5 pr-0" data-id="toast__dismiss-btn" aria-label="Fermer"> <svg width="24" height="24" class="fill-color-icon"><path d="M13 4.32 9.31 8 13 11.69 11.69 13 8 9.31 4.31 13 3 11.69 6.69 8 3 4.31 4.31 3 8 6.69 11.68 3Z"></path></svg> </button> </div> </template> <template id="toast-icon-caution"> <icon class="text-color-icon-caution toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/u6kgm8vi5s4rhtbgmjlphlp6"></icon> </template> <template id="toast-icon-error"> <icon class="text-color-icon-negative toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2ffvlzyh9wb65459t9va8w2ph"></icon> </template> <template id="toast-icon-gdpr"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0d85elrpgg38lskvq1kvzb3"></icon> </template> <template id="toast-icon-notify"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/de23f5me7dfm17unsj9up4vga"></icon> </template> <template id="toast-icon-success"> <icon class="text-color-icon-positive toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c44ryoszao52cyd0y87z7s0uf"></icon> </template> <template id="toast-cta"> <a class="toast__cta cta-link font-medium ml-0.5 text-sm text-inherit inline" target="_blank"></a> </template> </div> </div> <script src="https://static.licdn.com/aero-v1/sc/h/4kdl05tfo7lc1e6o63oput2ah" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/8umyf7gld1hnxajvy9yfi52ck" async defer></script>  </body> </html>

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