Trend YouTube: come i creator utilizzano nuove tecniche di storytelling

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url("/_qs/static/dist/fonts/google-sans/google-sans-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* ROBOTO */ /* ITALIC */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* GOOGLE SANS TEXT */ /* NORMAL */ /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin-ext.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, 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twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-overview" data-section-id="" href="/intl/it-it/tendenze-e-insight/" role="menuitem" aria-label="Panoramica - Insight" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-customer-journey" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-customer-journey"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-customer-journey" data-section-id="tendenze-e-insight" href="/intl/it-it/tendenze-e-insight/customer-journey/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Customer Journey</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-tendenze-di-consumo" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-tendenze-di-consumo"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-tendenze-di-consumo" data-section-id="tendenze-e-insight" href="/intl/it-it/tendenze-e-insight/tendenze-di-consumo/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tendenze di consumo</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="strategie"> <button data-item-id="strategie" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strategie</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="strategie" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strategie</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="strategie"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="strategie"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-overview" data-section-id="" href="/intl/it-it/strategie/" role="menuitem" aria-label="Panoramica - Strategie" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-app-e-mobile" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-app-e-mobile"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-app-e-mobile" data-section-id="strategie" href="/intl/it-it/strategie/app-e-mobile/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">App e mobile</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-dati-e-misurazione" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-dati-e-misurazione"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-dati-e-misurazione" data-section-id="strategie" href="/intl/it-it/strategie/dati-e-misurazione/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Dati e misurazione</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-marketing-automation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-marketing-automation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-marketing-automation" data-section-id="strategie" href="/intl/it-it/strategie/marketing-automation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Intelligenza artificiale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="raccolte-retail" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="raccolte-retail"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="raccolte-retail" data-section-id="strategie" href="/intl/it-it/raccolte/retail/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Retail</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-ricerca-google" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-ricerca-google"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-ricerca-google" data-section-id="strategie" href="/intl/it-it/strategie/ricerca-google/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Ricerca Google</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-video" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-video"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-video" data-section-id="strategie" href="/intl/it-it/strategie/video/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Video</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="futuro-del-marketing"> <button data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del Marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del Marketing</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="futuro-del-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="futuro-del-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-overview" data-section-id="" href="/intl/it-it/futuro-del-marketing/" role="menuitem" aria-label="Panoramica - Futuro del Marketing" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-creativita" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-creativita"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-creativita" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/creativita/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Creatività</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-digital-transformation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-digital-transformation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-digital-transformation" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/digital-transformation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Digital Transformation</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-management-e-cultura-aziendale" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-management-e-cultura-aziendale"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-management-e-cultura-aziendale" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Management e cultura aziendale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/privacy-e-fiducia-digitale/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Privacy e fiducia digitale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-tecnologia-emergente" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-tecnologia-emergente"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-tecnologia-emergente" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/tecnologia-emergente/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tecnologia emergente</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="strumenti"> <button data-item-id="strumenti" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strumenti</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="strumenti" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strumenti</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="strumenti"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="strumenti"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-overview" data-section-id="" href="/intl/it-it/strumenti/" role="menuitem" aria-label="Panoramica - Strumenti" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-google-trends" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-google-trends"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-google-trends" data-section-id="strumenti" href="https://trends.google.com/trends/?geo=IT&utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Google Trends</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-market-finder" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-market-finder"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-market-finder" data-section-id="strumenti" href="https://marketfinder.thinkwithgoogle.com/intl/it_it" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Market Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-destination-insights" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-destination-insights"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-destination-insights" data-section-id="strumenti" href="https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool&utm_medium=referral" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Destination Insights</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-digital-maturity-benchmark" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-digital-maturity-benchmark"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-digital-maturity-benchmark" data-section-id="strumenti" href="https://digitalmaturitybenchmark.withgoogle.com/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Digital Maturity Benchmark</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--search twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__search twgn-search twgn-noscrollbar twgn--is-scroll-parent"> <form action="//intl/it-it/search/" autocomplete="off" > <div class="twgn twgn-search__input-wrapper"> <div class="twgn twgn-search__animated-bg twgn-card__animation"></div> <input tabindex="0" type="text" autocomplete="off" name="query" enterkeyhint="search" aria-label="Ricerca - Insight. Idee. Ispirazione." class="twgn twgn-placeholder twgn-search__query" placeholder="Insight. Idee. Ispirazione." /> <svg class="twgn twgn-search__icon" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M14.2939 12.5786H13.3905L13.0703 12.2699C14.191 10.9663 14.8656 9.27387 14.8656 7.43282C14.8656 3.32762 11.538 0 7.43282 0C3.32762 0 0 3.32762 0 7.43282C0 11.538 3.32762 14.8656 7.43282 14.8656C9.27387 14.8656 10.9663 14.191 12.2699 13.0703L12.5786 13.3905V14.2939L18.2962 20L20 18.2962L14.2939 12.5786ZM7.43282 12.5786C4.58548 12.5786 2.28702 10.2802 2.28702 7.43282C2.28702 4.58548 4.58548 2.28702 7.43282 2.28702C10.2802 2.28702 12.5786 4.58548 12.5786 7.43282C12.5786 10.2802 10.2802 12.5786 7.43282 12.5786Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </div> </form> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--trending twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__trending twgn-trending twgn-trending--first-anim twgn--no-js twgn-noscrollbar twgn-carousel" id="trending_carousel"> <div class="twgn twgn-trending__header twgn-carousel__header"> <span class="twgn twgn-trending__header__title" id="trending_header">Tendenze nella tua area geografica</span> </div> <ul class="twgn twgn-carousel__list twgn-trending__list" role="list"> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="0" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/futuro-tv-co-viewing/" data-index="0" tabindex="0" aria-label="Card 1 of 6 - Europa, Medio Oriente e Africa - Co-viewing: il futuro della TV è guardarla in compagnia - Articolo - gennaio, 2024" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_.2e16d0ba.fill-600x337.format-webp_MqkOz7t.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_.2e16d0ba.fill-767x431.format-webp_sMRAJxQ.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-600x337_emQpH9L.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-767x431_mRwxEmy.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-600x337_emQpH9L.png" alt="Un gruppo di cinque persone siede insieme in un salotto. Alcune sono sedute in terra, altre sul divano. Una persona ha in mano un telecomando e lo punta verso un grande televisore, su cui compaiono il pulsante di riproduzione e la barra di avanzamento di" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">gennaio, 2024</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Co-viewing: il futuro della TV è guardarla in compagnia</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="1" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/intelligenza-artificiale-cambiamento-climatico/" data-index="1" tabindex="0" aria-label="Card 2 of 6 - Europa, Medio Oriente e Africa - L'IA può aiutare a risolvere la crisi climatica? Perché l'innovazione digitale è fondamentale per un futuro a basso impatto di carbonio - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.png" alt="Animated image of a scientist standing beside the earth which has a thermometer coming out from it. The temperature rises in red to above 1.5C and smoke starts showing" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">L'IA può aiutare a risolvere la crisi climatica? Perché l'innovazione digitale è fondamentale per un futuro a basso impatto di carbonio</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="2" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/strategia-nuova-era-marketing/" data-index="2" tabindex="0" aria-label="Card 3 of 6 - Perché il 2024 segnerà l'inizio di una nuova era del marketing - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.png" alt="TwG-hero-5019-static" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Perché il 2024 segnerà l'inizio di una nuova era del marketing</span> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="3" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/campagne-ai-demand-gen/" data-index="3" tabindex="0" aria-label="Card 4 of 6 - Italia - Investi nel futuro: come guidare la crescita del tuo brand in Italia con l’IA - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/Featured_image_Demand.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/Featured_image_Demand.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-600x337.png" alt="Investi nel futuro_THM" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Investi nel futuro: come guidare la crescita del tuo brand in Italia con l’IA</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Italia </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="4" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/tendenze-del-marketing-digitale-nel-2024/" data-index="4" tabindex="0" aria-label="Card 5 of 6 - Europa, Medio Oriente e Africa - Principali tendenze e previsioni per il marketing digitale nel 2024 - Articolo - novembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.png" alt="TwG-5015-hero-static" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">novembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Principali tendenze e previsioni per il marketing digitale nel 2024</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="5" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/manuale-ia-google/" data-index="5" tabindex="0" aria-label="Card 6 of 6 - Globale - Il manuale dell'IA di Google: risorse e strumenti utili per chi fa marketing - Articolo - agosto, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-600x337.png" alt="An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">agosto, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Il manuale dell'IA di Google: risorse e strumenti utili per chi fa marketing</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Globale </div> </a> </li> </ul> <div class="twgn twgn-carousel__nav twgn-trending__nav"> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--prev twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Precedente"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.66 1.91L6.25 0.5L0.25 6.5L6.25 12.5L7.66 11.09L3.08 6.5L7.66 1.91Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Precedente</span> </button> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--next twgn-btn twgn-btn--nested-path 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data-item-index="1"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="2"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="3"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="4"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="5"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="6"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="7"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="8"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="9"></li> </ul> </div> </div> </div> </div>  </div> <div class="twgn twgn-primary-nav__toolbar-bg"></div> <div class="twgn twgn-blocker twgn-blocker--primary-nav twgn-primary-nav__blocker-dom" tabindex="-1" role="none"></div> </div> </div> </nav> <header id="twgnHeader" class="twgn twgn-nav twgn-header twgn--no-js" data-locale='it-it' data-nav='{"links": [{"id": "tendenze-e-insight", "label": "Insight", "links": [{"id": "tendenze-e-insight-overview", "label": "Panoramica", "url": "/intl/it-it/tendenze-e-insight/"}, {"id": "tendenze-e-insight-customer-journey", "label": "Customer Journey", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/customer-journey/"}, {"id": "tendenze-e-insight-tendenze-di-consumo", "label": "Tendenze di consumo", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/tendenze-di-consumo/"}], "menu_type": "consumer-insights", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/"}, {"id": "strategie", "label": "Strategie", "links": [{"id": "strategie-overview", "label": "Panoramica", "url": "/intl/it-it/strategie/"}, {"id": "strategie-app-e-mobile", "label": "App e mobile", "section": "strategie", "url": "/intl/it-it/strategie/app-e-mobile/"}, {"id": "strategie-dati-e-misurazione", "label": "Dati e misurazione", "section": "strategie", "url": "/intl/it-it/strategie/dati-e-misurazione/"}, {"id": "strategie-marketing-automation", "label": "Intelligenza 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"futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/digital-transformation/"}, {"id": "futuro-del-marketing-management-e-cultura-aziendale", "label": "Management e cultura aziendale", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/"}, {"id": "futuro-del-marketing-privacy-e-fiducia-digitale", "label": "Privacy e fiducia digitale", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/privacy-e-fiducia-digitale/"}, {"id": "futuro-del-marketing-tecnologia-emergente", "label": "Tecnologia emergente", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/tecnologia-emergente/"}], "menu_type": "future-of-marketing", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/"}, {"id": "strumenti", "label": "Strumenti", "links": [{"id": "strumenti-overview", "label": "Panoramica", "url": "/intl/it-it/strumenti/"}, {"id": "strumenti-google-trends", "label": 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"for-you-complete-later": "Completa il profilo in un secondo momento", "for-you-continue": "Continua", "for-you-focus-copy": "Conoscere la tua area di competenza ci aiuta a offrirti i contenuti pi\u00f9 attinenti alla tua professione.", "for-you-focus-headline": "Su cosa \u00e8 incentrato il tuo lavoro?", "for-you-personalizing-copy": "Personalizzazione della tua esperienza con Think with Google in corso\u2026", "for-you-profile-copy": "Ciao {{first_name}}, ti invitiamo a terminare la compilazione del tuo profilo. In questo modo potremo darti consigli relativi ai contenuti pi\u00f9 pertinenti.", "for-you-profile-headline": "Completa il profilo", "for-you-recommended-headline": "Consigliati per te", "for-you-role-copy": "Conoscere il tuo ruolo ci aiuta a offrirti contenuti ritenuti pertinenti da altre persone con il tuo stesso ruolo.", "for-you-role-headline": "Qual \u00e8 il tuo ruolo?", "for-you-sign-in-copy": "Accedi per iniziare a ricevere contenuti consigliati da Think with Google in base al tuo profilo.", "for-you-sign-in-headline-desktop": "Personalizza la tua esperienza", "for-you-sign-in-headline-mobile": "Accedi a\nThink with Google", "for-you-signed-in-confirmation": "Hai eseguito l\u0027accesso.", "for-you-skip": "Salta", "for-you-subscribe-headline": "Vuoi iscriverti per ricevere email?", "for-you-subscribe-label": "Subscribe", "for-you-tab-label": "Per te", "for-you-work-copy": "Sapere dove lavori ci aiuta a creare consigli basati sulle specializzazioni della tua societ\u00e0.", "for-you-work-headline": "Dove lavori?", "for-you-work-hint": "Nome della societ\u00e0"}, "general": {"aria_twg": "Go to Think with Google Home", "article_data": "Visualizza dati", "change_region": "Cambia area geografica", "close": "Chiudere", "download": "Scarica", "expand": "Espandi", "latest_headline": "Pi\u00f9 recenti nella tua area geografica", "main_menu": "Menu principale", "main_nav": "Navigazione principale", "next": "Prossimo", "overview": "Panoramica", "previous": "Precedente", "region": "Italia", "search": "Ricerca", "search_placeholder": "Insight. 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Ispirazione.", "select_location": "Seleziona il tuo paese", "share": "Condividi", "skip_content": "Vai al contenuto", "trending_headline": "Tendenze nella tua area geografica", "twg": "Think with Google"}, "profile": {"app-advanced-settings-close": "Chiudi", "app-advanced-settings-delete": "Elimina i tuoi dati", "app-advanced-settings-delete-button": "Elimina", "app-advanced-settings-delete-copy": "L\u0027eliminazione dei tuoi dati Think with Google non incider\u00e0 sul tuo Account Google o su altri servizi.", "app-advanced-settings-title": "Impostazioni avanzate", "app-advanced-settings-view": "Visualizza", "app-breadcrumb-back": "Indietro", "app-email-settings-subscribed-aria-label": "Subscribe", "app-email-settings-subscribed-copy": "Hai effettuato l\u0027iscrizione per ricevere email da Think with Google.", "app-email-settings-title": "Impostazioni email", "app-email-settings-unsubscribed-aria-label": "Unsubscribe", "app-email-settings-unsubscribed-copy": "Iscriviti per ricevere email da Think with Google.", "app-form-company-label": "Azienda", "app-form-country-instructions": "Seleziona il tuo paese o la tua area geografica di residenza.", "app-form-country-label": "Paese/area geografica", "app-form-country-title": "Select a country / region", "app-form-job-department-description": "Seleziona l\u0027opzione pi\u00f9 attinente alla tua mansione.", "app-form-job-department-label": "Mansione", "app-form-job-department-title": "Select your job function", "app-form-job-level-description": "Seleziona l\u0027opzione pi\u00f9 attinente al tuo ruolo.", "app-form-job-level-label": "Posizione lavorativa", "app-form-job-level-title": "Select your job level", "app-headline": "Buongiorno {{user}}", "app-interrupt-modal-copy": "Vuoi uscire prima di salvare le modifiche?", "app-interrupt-modal-leave": "Esci", "app-interrupt-modal-stay": "Rimani", "app-save-button": "Salva le modifiche", "app-save-confirmation": "Le modifiche sono state salvate.", "app-subhead": "Tieni aggiornate le tue informazioni per ricevere dati e insight pi\u00f9 pertinenti.", "app-subscribe-confirmation": "Iscrizione effettuata.", "app-toast-error": "Si sono verificati dei problemi. Riprova pi\u00f9 tardi.", "app-toast-opt-in": "Controlla la tua email per confermare la tua iscrizione a Think with Google.", "app-unsubscribe-confirmation": "Iscrizione annullata.", "company-dropdown-error-body": "Si \u00e8 verificato un errore con la richiesta. Riprova pi\u00f9 tardi.", "company-dropdown-error-headline": "Impossibile completare la ricerca", "company-dropdown-welcome-body": "Utilizziamo queste informazioni per migliorare i nostri consigli sui contenuti in base a ci\u00f2 che stanno leggendo i professionisti del marketing nelle aziende come la tua.", "company-dropdown-welcome-headline": "Perch\u00e9 lo stiamo chiedendo?", "company-field-default-placeholder": "Digita il nome della tua azienda", "company-notlisted-body": "Se la tua azienda non \u00e8 presente nell\u0027elenco, puoi comunque ricevere contenuti personalizzati.", "company-notlisted-label": "Non in elenco", "company-notlisted-prompt-body-complete": "Assicurati che il tuo profilo sia aggiornato per continuare a vedere contenuti pertinenti.", "company-notlisted-prompt-body-incomplete": "Aggiungi il tuo livello professionale e la tua mansione lavorativa per i contenuti curati.", "company-notlisted-prompt-body-needjf": "Aggiungi la tua mansione lavorativa per i contenuti curati.", "company-notlisted-prompt-body-needjl": "Aggiungi il tuo livello professionale per i contenuti curati.", "company-notlisted-prompt-headline-complete": "Stiamo curando i contenuti per te", "company-notlisted-prompt-headline-incomplete": "Completa il profilo", "form-job-department-0-brand-sub": "Ad esempio, Brand, Digitale, Crescita", "form-job-department-0-brand-title": "Marketing", "form-job-department-1-publisher-sub": "Ad esempio, SEO, SEM, Planner, Buyer", "form-job-department-1-publisher-title": "Media e misurazione", "form-job-department-2-researcher-sub": "Ad esempio, Brand, Media, Consumer", "form-job-department-2-researcher-title": "Ricerca e insight", "form-job-department-3-creative-sub": "Ad esempio, Art, Copy, Production", "form-job-department-3-creative-title": "Creativo", "form-job-department-4-strategist-sub": "Ad esempio, Account, Operations", "form-job-department-4-strategist-title": "Strategia e analisi", "form-job-department-5-other-title": "Altro", "form-job-level-0-ic-sub": "", "form-job-level-0-ic-title": "Collaboratore individuale", "form-job-level-1-manager-sub": "", "form-job-level-1-manager-title": "Manager", "form-job-level-2-executive-sub": "", "form-job-level-2-executive-title": "Dirigente", "form-job-level-3-clevel-sub": "", "form-job-level-3-clevel-title": "C level", "modal-delete-body": "Vuoi eliminare i tuoi dati Think with Google?", "modal-delete-button": "S\u00ec, elimina i miei dati", "modal-delete-keep-button": "No", "modal-delete-sub": "Questa azione non pu\u00f2 essere annullata.", "modal-unsubscribe-button-keep": "Mantieni l\u0027iscrizione", "modal-unsubscribe-button-keep-short": "Mantenere", "modal-unsubscribe-button-unsubscribe": "Annulla l\u0027iscrizione", "modal-unsubscribe-copy": "Vuoi annullare l\u0027iscrizione a Think with Google?"}}, "region": "it-it"}' data-latest='[{"content_type": "Articolo", "date": "novembre, 2024", "geographic_label": "", "id": 38053, "image": "https://storage.googleapis.com/twg-content/images/Featured_image_Ai_Mar.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Vediamo un\u2019illustrazione che rappresenta la Terra. Alla sua sinistra una persona su un razzo con in mano dati e grafici rappresenta la conoscenza dei trend consentita dall\u2019AI. Sulla destra un ingranaggio rappresenta l\u2019AI. 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</div> <div class="modal__bottom-spacer"></div> </div> </div> </div> </div> </nav> </div> </div> </div> </div> </div> </div> <div class="detail-page-container "> <div class="page-content grid-parent js-toolbar-progress-indicator page-content--detail js-related-content-drawer-trigger "> <div class="page-section"> <div class="detail__text grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><p data-block-key="aay5m"><i>Roya Zeitoune e Nicolas Szmidt, esperti di cultura e tendenze su YouTube, analizzano a fondo i dati sulle visualizzazioni di YouTube per scoprire le tendenze emergenti dei consumi.</i></p></div> </div> <div class="inline-image grid-row grid-row--full-bleed-sm inline-image--no-border"> <div class="detail__push"></div> <picture class="picture-image js-component js-lazy-load-image inline-image__src 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data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-600.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1200.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-800.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1600.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-800.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1600.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-300.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-600.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-600.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1200.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-800.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1600.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-600.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1200.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-800.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1600.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-800.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5008-HERO.original_U9IPlQI.width-1600.png 2x" media="(min-width: 1441px)"> <img width="1280" height="720" data-src ="https://storage.googleapis.com/twg-content/original_images/TwG-5008-HERO.original_U9IPlQI.png" alt="Una donna che indossa un hijab effettua una presentazione in un video di YouTube. È circondata da diverse icone: un cursore orizzontale per il remix, un'icona di un menu a discesa per le lingue, sottotitoli codificati in overlay, icone di Mi piace e a for"> </picture> </div> <div class="detail__text grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><p data-block-key="qkxyl">In un periodo in cui si cerca di catturare l'attenzione degli spettatori come mai prima d'ora, i creator di YouTube studiano nuovi modi per veicolare le loro idee e le loro storie.</p><p data-block-key="6sejp">Le tecnologie emergenti oggi aprono nuove frontiere all'espressione creativa. I creator hanno iniziato rapidamente ad adottare questi strumenti per realizzare formati di storytelling unici e originali.</p><p data-block-key="dnbp3">E gli spettatori lo apprezzano.</p><p data-block-key="dnnr6">I professionisti del marketing al passo con i tempi devono conoscere queste nuove tecniche di storytelling per non perdere il contatto con le tendenze culturali più diffuse. Gli spettatori in Europa, Medio Oriente e Africa (EMEA) fruiscono di contenuti provenienti da ogni parte del mondo e questi strumenti e tecniche consentono di superare i confini tra i continenti.</p><p data-block-key="8kib5">Ecco tre modi in cui i creator nel 2023 stanno utilizzando la tecnologia nei loro contenuti per raccontare storie più elaborate e avvincenti.</p><h2 data-block-key="8ct29">Allargare gli orizzonti con l'audio multilingue</h2><p data-block-key="5b720">Dalla sua introduzione nel 2023, i creator di contenuti utilizzano sempre di più nel loro storytelling <a href="https://support.google.com/youtube/answer/13338784?hl=it&sjid=9546569634733216441-EU" target="_blank" rel="noopener noreferrer"><u>l'audio multilingue</u></a> per raggiungere e coinvolgere un pubblico molto più ampio. Questa funzionalità è utile per entrare in contatto con persone che altrimenti non guarderebbero mai il video, perché non è nella loro lingua madre.</p><p data-block-key="41duv"><a href="https://www.youtube.com/@MrBeast" target="_blank" rel="noopener noreferrer"><u>MrBeast</u></a>, ad esempio, ha già 164 milioni di iscritti in tutto il mondo. Tuttavia, ha doppiato <a href="https://www.youtube.com/watch?v=8bDRVP9xSfc" target="_blank" rel="noopener noreferrer"><u>i suoi video più recenti</u></a> in 11 lingue per attrarre un maggior numero di spettatori internazionali sul suo canale principale. Ha anche <a href="https://www.creatorglobal.com/" target="_blank" rel="noopener noreferrer"><u>avviato un proprio servizio di doppiaggio multilingue</u></a> per favorire la diffusione dell'uso dell'audio multilingue nella community dei creator.</p><p data-block-key="9knlv">"Puoi raggiungere chiunque! Se utilizzi le 15 lingue principali, puoi raggiungere praticamente il 90% del mondo", ha dichiarato a febbraio in <a href="https://youtu.be/8bDRVP9xSfc?t=331" target="_blank" rel="noopener noreferrer"><u>un'intervista video con Creator Insider</u></a>.</p><p data-block-key="3or6l">Anche l'artista coreano Midnatt ha adottato questo approccio nel video riportato di seguito, consentendo ai fan di ascoltare il suo video musicale in 6 lingue. Ha persino utilizzato l'IA per rendere più naturali le parti vocali in ciascuna delle lingue doppiate.</p></div> </div> <div class="video-inline video-inline--detail grid-row grid-row--full-bleed-sm"> <div class="detail__push"></div> <div class="grid-centered-columns"> <div class="video-inline__wrapper"> <div class="video-inline__container js-component js-inline-video"> <button type="button" class="video-inline__link js-component js-lazy-load-image" data-quality="maximum" data-video-id="l19AEmRvh-Y" aria-label="Riprodurre video"> <div class="video-inline__play-button youtube-image__button--hidden" role="presentation"> <svg class="card__play-button-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-play"></use> </svg> </div> </button> <div class="video-inline__embed" id="video-inline-player-l19AEmRvh-Y"></div> </div> </div> </div> </div> <div class="detail__text grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><p data-block-key="zth1x">Al contempo, gli spettatori utilizzano questa funzionalità per ampliare i propri orizzonti. Secondo uno studio Ipsos, il 54% degli intervistati dichiara di seguire un creator che realizza contenuti in una lingua diversa dalla propria.<sup>1</sup></p><p data-block-key="59pd6">Anche il sito web Think with Google utilizza l'audio multilingue. Ilaria Marittimo, editor di Think with Google Italia, ha usato questa funzionalità per aggiungere una traccia audio in italiano a un recente <a href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/vantaggi-intelligenza-artificiale/"><u>video di Think with Google</u></a> in lingua inglese.</p><p data-block-key="85lb4">Marittimo ha spiegato: "Il video contiene importanti indicazioni sull'IA, che sapevamo sarebbe stato fondamentale condividere con i nostri lettori italiani. Il contenuto ha raggiunto un pubblico completamente nuovo, senza che dovessimo girare un'ulteriore intervista nella lingua locale con un esperto diverso".</p></div> </div> <div class="grid-row"> <div class="detail__push"></div> <blockquote class="block-quote grid-centered-columns block-quote--g-red"> Il remix dà prova dell'infinita libertà creativa di cui possono essere capaci i creator, non più vincolati da formati di storytelling rigidi. </blockquote> </div> <div class="detail__text grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><h2 data-block-key="gyae9">Far emergere qualcosa di nuovo con il remix</h2><p data-block-key="1op4v">Grazie a una tecnologia sempre più accessibile, adesso è ancora più facile diventare editor video o artista degli effetti speciali.</p><p data-block-key="fdml7">Questo ha portato molti creator a realizzare prevalentemente <a href="https://support.google.com/youtube/answer/10332730?hl=it&sjid=3093774960276788518-EU" target="_blank" rel="noopener noreferrer">clip video</a> e <a href="https://support.google.com/youtube/answer/10623810?hl=it&co=GENIE.Platform%3DAndroid&sjid=3093774960276788518-EU" target="_blank" rel="noopener noreferrer"><u>video remixati</u></a>, che sono diventati tendenze di spicco.</p><p data-block-key="ce7k6">Gli strumenti per tagliare i contenuti consentono agli spettatori di estrarre rapidamente specifici momenti da video più lunghi. Nel 2023 sono stati creati oltre 14 milioni di video al mese utilizzando la funzionalità di taglio di YouTube.<sup>2</sup></p><p data-block-key="c64rr">Per realizzare contenuti remixati, i creator partono da una fonte video, ad esempio un video musicale o un'intervista a una celebrità, e la combinano con qualcosa di nuovo. Con i meme al centro della <a href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/generazione-z-video-lunghi/"><u>comunicazione della generazione Z</u></a>, il remix è un modo per entrare nella cultura giovanile.</p><p data-block-key="dt0tr">Earnest Pettie, esperto Google delle tendenze di YouTube, spiega: "Il remix dà prova dell'infinita libertà creativa di cui possono essere capaci i creator, non più vincolati da formati di storytelling rigidi".</p><p data-block-key="64pik"><a href="https://www.youtube.com/watch?v=nR01ZgOlsV8" target="_blank" rel="noopener noreferrer"><u>Ecco un esempio di remix</u></a> creato dall'artista Demi Lovato, in cui la versione <a href="https://www.youtube.com/watch?v=il9nqWw9W3Y" target="_blank" rel="noopener noreferrer"><u>originale</u></a> è stata velocizzata. I remix velocizzati realizzati dai fan sono diventati così popolari che anche artisti come Lovato ora pubblicano versioni ufficiali dei remix.</p><p data-block-key="dbgot">Secondo uno studio Ipsos, negli ultimi 12 mesi il 65% degli utenti della generazione Z ha scoperto che una canzone ascoltata per la prima volta in un video nel formato breve era, in realtà, il remix rallentato o accelerato di un brano.<sup>3</sup></p><p data-block-key="2k4bv">In questo video due attrici della serie "House of the Dragon" di HBO MAX si intervistano a vicenda. Gli utenti, fan della serie, hanno remixato alcuni estratti dell'intervista, selezionati da HBO MAX, in altri video Short.</p></div> </div> <div class="video-inline video-inline--detail grid-row grid-row--full-bleed-sm"> <div class="detail__push"></div> <div class="grid-centered-columns"> <div class="video-inline__wrapper"> <div class="video-inline__container js-component js-inline-video"> <button type="button" class="video-inline__link js-component js-lazy-load-image" data-quality="maximum" data-video-id="bntzdxHIixE" aria-label="Riprodurre video"> <div class="video-inline__play-button youtube-image__button--hidden" role="presentation"> <svg class="card__play-button-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-play"></use> </svg> </div> </button> <div class="video-inline__embed" id="video-inline-player-bntzdxHIixE"></div> </div> </div> <div class="video-inline__caption"> Ecco il video originale in cui Emma D'Arcy e Olivia Cooke, attrici della serie "House of the Dragon" di HBO MAX, si intervistano a vicenda. Al minuto 1:55, alle attrici viene chiesto quale sia il loro drink preferito. </div> </div> </div> <div class="video-inline video-inline--detail grid-row grid-row--full-bleed-sm"> <div class="detail__push"></div> <div class="grid-centered-columns"> <div class="video-inline__wrapper"> <div class="video-inline__container js-component js-inline-video"> <button type="button" class="video-inline__link js-component js-lazy-load-image" data-quality="maximum" data-video-id="lv_xcw8lNlA" aria-label="Riprodurre video"> <div class="video-inline__play-button youtube-image__button--hidden" role="presentation"> <svg class="card__play-button-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-play"></use> </svg> </div> </button> <div class="video-inline__embed" id="video-inline-player-lv_xcw8lNlA"></div> </div> </div> <div class="video-inline__caption"> I fan hanno preso il clip in cui l'attrice Emma D'Arcy parla dei suoi drink preferiti e l'hanno remixato con le loro reazioni, la loro musica e il loro umorismo. </div> </div> </div> <div class="grid-row"> <div class="detail__push"></div> <blockquote class="block-quote grid-centered-columns block-quote--g-red"> Creator e spettatori si insegnano a vicenda come usare questi strumenti. </blockquote> </div> <div class="detail__text grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><h2 data-block-key="kzt11">Utilizzare sottotitoli codificati nei video per conquistare il pubblico</h2><p data-block-key="8ra1v">I sottotitoli codificati sono nati come strumento di <a href="https://www.thinkwithgoogle.com/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/diversita-e-inclusione/accessibilit%C3%A0-esperienza-utente/"><u>accessibilità</u></a>, ma si sono poi evoluti fino ad avere un ruolo significativo nell'esperienza di visualizzazione. La nuova generazione di <a href="https://support.google.com/youtube/answer/2734796?hl=it&sjid=3093774960276788518-EU" target="_blank" rel="noopener noreferrer"><u>sottotitoli codificati nei video</u></a> aggiunge sfumature, contesto o "inside joke" al video, creando un legame più profondo con il pubblico.</p><p data-block-key="4u078">I creator utilizzano i sottotitoli codificati anche nei "vlog silenziosi", dove non sono presenti commenti vocali, ma vengono sfruttati i suoni ambientali. In questi casi, i creator preferiscono lasciare la parola ai sottotitoli codificati per non interrompere il ritmo immersivo delle immagini.</p></div> </div> <div class="video-inline video-inline--detail grid-row grid-row--full-bleed-sm"> <div class="detail__push"></div> <div class="grid-centered-columns"> <div class="video-inline__wrapper"> <div class="video-inline__container js-component js-inline-video"> <button type="button" class="video-inline__link js-component js-lazy-load-image" data-quality="maximum" data-video-id="JsObuHO1tMA" aria-label="Riprodurre video"> <div class="video-inline__play-button youtube-image__button--hidden" role="presentation"> <svg class="card__play-button-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-play"></use> </svg> </div> </button> <div class="video-inline__embed" id="video-inline-player-JsObuHO1tMA"></div> </div> </div> <div class="video-inline__caption"> Questo canale utilizza i sottotitoli codificati per fornire commenti sulla vita e sulle tecniche degli uomini primitivi, costruendo oggetti senza ricorrere agli strumenti moderni. </div> </div> </div> <div class="detail__text grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><p data-block-key="8qrzq">Invece di essere integrati nel video, i sottotitoli codificati sono esterni e gli spettatori possano attivarli o disattivarli, avendo così un controllo maggiore sulla modalità di visualizzazione. Gli utenti della generazione Z sono grandi fan di questa funzionalità: l'86% guarda contenuti con sottotitoli codificati o sottotitoli almeno una volta al mese, e il 60% preferisce guardare i contenuti con i sottotitoli codificati attivati.<sup>4</sup> Su alcune piattaforme <a href="https://www.theatlantic.com/ideas/archive/2023/06/watching-movies-tv-with-subtitles/674301/?clearcache=1" target="_blank" rel="noopener noreferrer"><u>i sottotitoli sono ormai attivi per impostazione predefinita</u></a>.</p><p data-block-key="8a5em">Pettie spiega: "È un circolo virtuoso: gli spettatori scelgono di guardare i contenuti con i sottotitoli codificati attivati e questo influenza il modo in cui i creator li utilizzano nei contenuti. Questo spinge poi un maggior numero di spettatori a guardare i video con i sottotitoli codificati, per non perdere eventuali commenti aggiuntivi. Le preferenze del pubblico influenzano il processo creativo: creator e spettatori si insegnano a vicenda come usare questi strumenti".</p><h2 data-block-key="73vpn">Professionisti del marketing, è il momento di adottare nuove tecniche di storytelling</h2><p data-block-key="418st">Grazie alla maggiore accessibilità della tecnologia, i creator sono in grado di concepire nuove opzioni di storytelling utilizzando in modo creativo i sottotitoli codificati, l'audio multilingue e il remix.</p><p data-block-key="1t7rc">Lo stesso vale per i brand, che possono impiegare questi strumenti per offrire contenuti altrettanto accattivanti, partecipare a questi trend e allinearsi con i fenomeni culturali più diffusi.</p><p data-block-key="7mjj0">È il momento di considerare come il tuo team di marketing potrebbe trasformare il processo di creazione dei video con un nuovo approccio, per aumentare la copertura e l'impatto dei messaggi.</p></div> </div> <aside class="grid-row js-analytics-impression" data-analytics='{ "event": "trackEvent", "label": "https://blog.youtube/culture-and-trends/youtube-culture-trends-report-2023/", "category": "Content", "action": "Content Callout Impression", "moduleType": "Content Callout" }'> <div class="detail__push"></div> <div class="content-callout grid-centered-columns"> <a href="https://blog.youtube/culture-and-trends/youtube-culture-trends-report-2023/" target="_blank" rel="noopener" class="content-callout__link" aria-label=" Scopri di più: leggi qui il report 2023 di YouTube Culture & Trends. - 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data-srcset="https://storage.googleapis.com/twg-content/images/Screen_Shot_2020-10-06_at_6.23.08_.2e16d0ba.fill-228x220_AaiYsdz.jpg 1x, https://storage.googleapis.com/twg-content/images/Screen_Shot_2020-10-06_at_6.23.08_.2e16d0ba.fill-456x440_PwDQkio.jpg 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/Screen_Shot_2020-10-06_at_6.23.08_.2e16d0ba.fill-228x220_AaiYsdz.jpg 1x, https://storage.googleapis.com/twg-content/images/Screen_Shot_2020-10-06_at_6.23.08_.2e16d0ba.fill-456x440_PwDQkio.jpg 2x" media="(min-width: 1441px)"> <img width="200" height="200" data-src ="https://storage.googleapis.com/twg-content/original_images/Screen_Shot_2020-10-06_at_6.23.08_PM_tZ7vC19.jpg" alt=""> </picture> </div> <div class="author-profile__info"> <h2 class="author-profile__name">Roya Zeitoune</h2> <span class="author-profile__title">Head of Culture and Trends in Europe, the Middle East, and Africa, Google</span> </div> 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data-srcset="https://storage.googleapis.com/twg-content/images/Screen_Shot_2021-03-24_at_4.53.38_.2e16d0ba.fill-228x220.png 1x, https://storage.googleapis.com/twg-content/images/Screen_Shot_2021-03-24_at_4.53.38_.2e16d0ba.fill-456x440.png 2x" media="(min-width: 1441px)"> <img width="990" height="686" data-src ="https://storage.googleapis.com/twg-content/original_images/Screen_Shot_2021-03-24_at_4.53.38_PM.png" alt=""> </picture> </div> <div class="author-profile__info"> <h2 class="author-profile__name">Nicolas Szmidt</h2> <span class="author-profile__title">Global YouTube Trends Lead, Google</span> </div> </div> </div> <section class="grid-row"> <div class="detail__push"></div> <div class="detail-sources bordered-content"> <div class="collapsible js-component js-collapsible"> <div class="collapsible__heading"> <button class="collapsible__trigger" data-show-label="Mostra fonti" data-hide-label="Nascondi fonti" data-title-label='2' aria-expanded="false" aria-label="Mostra fonti 2" > <h2 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