Think with Google: Insight e dati per la tua strategia di marketing

<!doctype html> <html lang="it-it" data-locale="it-it" data-mapped-locale="it-it"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Think with Google: Insight e dati per la tua strategia di marketing</title> <link rel="icon" href="/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/favicon.png" type="image/png"> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <link rel="preconnect" href="https://www.googletagmanager.com"> <link rel="preconnect" href="https://adservice.google.com"> <link rel="preconnect" href="https://apis.google.com"> <link rel="preconnect" href="https://stats.g.doubleclick.net"> <link rel="preconnect" href="https://storage.googleapis.com"> <link rel="preconnect" href="https://www.google-analytics.com"> <link rel="preconnect" href="https://ssl.gstatic.com"> <link rel="preconnect" href="https://www.google.com"> <link rel="preconnect" href="https://accounts.google.com"> <link rel="preconnect" href="https://analytics.google.com"> <link rel="preconnect" href="https://www.gstatic.com"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://2507573.fls.doubleclick.net"> <meta name="description" content="Scopri le ultime ricerche di marketing e le tendenze digitali da Google con dati, report, approfondimenti e articoli, tutto su Think with Google."> <meta property="og:title" content="Think with Google: Insight e dati per la tua strategia di marketing"> <meta property="og:description" content="Scopri le ultime ricerche di marketing e le tendenze digitali da Google con dati, report, approfondimenti e articoli, tutto su Think with Google."> <meta property="og:image" content="https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-large.jpg"> <meta name="twitter:image" content="https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-large.jpg"> <meta property="og:url" content="https://www.thinkwithgoogle.com/intl/it-it/"> <meta property="og:site_name" content="Think with Google"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@ThinkwithGoogle"> <meta name="twitter:title" content="Think with Google: Insight e dati per la tua strategia di marketing"> <meta name="twitter:description" content="Scopri le ultime ricerche di marketing e le tendenze digitali da Google con dati, report, approfondimenti e articoli, tutto su Think with Google."> <link rel="canonical" href="https://www.thinkwithgoogle.com/intl/it-it/"> <script type="application/ld+json"> [ { "@context": "http://schema.org", "@type": "Organization", "url": "https://www.thinkwithgoogle.com/intl/it-it/", "logo": "https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-large.jpg" }, { "@context": "http://schema.org", "@type": "Organization", "name": "ThinkwithGoogle", "url": "https://www.thinkwithgoogle.com/intl/it-it/", "sameAs": [ "https://www.linkedin.com/company/think-with-google", "https://twitter.com/ThinkwithGoogle", "https://www.facebook.com/GoogleIT/?fref=ts" ] } , { "@context": "http://schema.org", "@type": "WebSite", "url": "https://www.thinkwithgoogle.com/intl/it-it/", "publisher": { "@type": "Organization", "name": "ThinkwithGoogle", "logo": { "@type": "ImageObject", "url": "https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-small.jpg", "height": 60, "width": 107 } }, "name": "Think with Google: Insight e dati per la tua strategia di marketing", "potentialAction": { "@type": "SearchAction", "target": "https://www.thinkwithgoogle.com/intl/it-it/search/#?query={search_term_string}", "query-input": "required name=search_term_string" } } ] </script> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="x-default" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="en" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="en-us" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="en-ca" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-dz" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-bh" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-eg" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-iq" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-jo" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-kw" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-lb" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ly" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ma" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-om" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-qa" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-sa" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ps" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-tn" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ae" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-se" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-dk" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-no" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-fi" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-nl" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-be" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-sg" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-vn" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-my" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-id" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-pk" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-ph" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-cn" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-hk" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-in" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-au" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-nz" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-za" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ng" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ke" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-pl" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-gr" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-hu" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-cz" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-hr" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-sk" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ro" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ua" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-lt" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-al" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-bg" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-si" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ee" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-la" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ba" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-rs" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-me" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-mk" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-gb" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ar" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-bo" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-bz" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-cl" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-co" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-cr" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ec" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-gt" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-hn" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ni" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-pa" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-pe" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-py" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-sv" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-uy" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ve" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-es/" hreflang="es-es" data-code="es-es"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/de-de/" hreflang="de" data-code="de-de"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/de-de/" hreflang="de-de" data-code="de-de"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/pt-br/" hreflang="pt" data-code="pt-br"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/pt-br/" hreflang="pt-br" data-code="pt-br"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/fr-fr/" hreflang="fr" data-code="fr-fr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/fr-fr/" hreflang="fr-fr" data-code="fr-fr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/it-it/" hreflang="it" data-code="it-it"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/it-it/" hreflang="it-it" data-code="it-it"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/tr-tr/" hreflang="tr" data-code="tr-tr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/tr-tr/" hreflang="tr-tr" data-code="tr-tr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ko-kr/" hreflang="ko" data-code="ko-kr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ko-kr/" hreflang="ko-kr" data-code="ko-kr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ja-jp/" hreflang="ja" data-code="ja-jp"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ja-jp/" hreflang="ja-jp" data-code="ja-jp"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/th-th/" hreflang="th" data-code="th-th"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/th-th/" hreflang="th-th" data-code="th-th"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/zh-tw/" hreflang="zh" data-code="zh-tw"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/zh-tw/" hreflang="zh-tw" data-code="zh-tw"> <style> /* GOOGLE SANS */ /* ITALIC */ /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 400; src: local('Google Sans Regular Italic'), local('GoogleSans-Regular-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 400; src: local('Google Sans Regular Italic'), local('GoogleSans-Regular-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 400; src: local('Google Sans Regular Italic'), local('GoogleSans-Regular-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold Italic'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold Italic'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* ROBOTO */ /* ITALIC */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* GOOGLE SANS TEXT */ /* NORMAL */ /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin-ext.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } </style> <link rel="stylesheet" href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" /> <link href="/_qs/static/dist/css/main.a3c1cd5894dd401346b9.css" rel="stylesheet" /> <link href="/_qs/static/dist/css/homepage.835b3a8d3bec9f0ff076.css" rel="stylesheet" />  <script> function initializeGTM(e){ (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-KNLPWX'); globalAnalyticsInit(e) } </script>  </head> <body data-pageload-analytics='{ "contentType": "Homepage", "templateType": "homepage", "headerType": "Hero Image", "slug": "/intl/it-it/", "pageTitle": "Think with Google: Insight e dati per la tua strategia di marketing", "hiddenContent": "False", "gatedContent": "False" }' data-pageload-analytics-ga4='{ "event": "page_view", "content_type": "Homepage", "logged_in_status": "not applicable", "date_published": "not applicable", "page_has_video": "False", "topic_tags": "not applicable", "team": "not applicable", "is_original": "true", "industry_vertical": "not applicable", "geographic_subject": "not applicable", "authoring_team": "not applicable", "original_id": "5272", "page_id": "5272", "gated_content": "False", "hidden_content": "False", "ad_format": "not applicable", "channel": "not applicable", "is_visual_story": "not applicable", "vs_length": "not applicable", "vs_gate_page": "not applicable", "ads_marketing_site": "www.thinkwithgoogle.com", "page_location": "https://www.thinkwithgoogle.com/intl/it-it/", "page_title": "Think with Google: Insight e dati per la tua strategia di marketing" }' data-user-login-event='{ "event": "userLogin", "category": "user-login", "label": "user-login", "action": "user-login" }' data-event-log-api-url="/api/session/v1/log" data-svg-static-path="/_qs/static/dist/icons/svg-sprites.svg" data-fallback-img-path="/_qs/static/img/global/video-unavailable-fallback.svg" >  <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-KNLPWX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="app" class="app-content " data-logged-in-survey-id="" data-logged-out-survey-id="" data-hats-api-key="AIzaSyAmoWrbz_43e-PoOh4wgp0Qlne_r8VnFvE" data-component-priority-import> <link rel="stylesheet" href="https://www.thinkwithgoogle.com/components/header-footer/prod/1-1/static/index.css?version=jLltOg%3D%3D" /> <div class="twgn twgn-skip-to-content twgn--no-js"> <a class="twgn twgn-skip-to-content__btn twgn-btn twgn-btn--blue" data-search-target-scroll="#lcs-mod-2" href="#main-content"> <span class="twgn twgn-btn__text"> Vai al contenuto </span> </a> </div> <nav class="twgn twgn-primary-nav twgn--no-js" data-twgn-container-id="G-BXYLHC2HPB" data-twgn-container-id-ua="UA-34826363-1" > <div class="twgn twgn-primary-nav__wrapper"> <div class="twgn twgn-primary-nav__toolbar twgn-primary-nav__toolbar--4-up"> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="menu" aria-expanded="false" aria-label="" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--menu" role="presentation" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M0 16.25C0 16.9404 0.559644 17.5 1.25 17.5H18.75C19.4404 17.5 20 16.9404 20 16.25C20 15.5596 19.4404 15 18.75 15H1.25C0.559644 15 0 15.5596 0 16.25ZM0 10C0 10.6904 0.559644 11.25 1.25 11.25H18.75C19.4404 11.25 20 10.6904 20 10C20 9.30964 19.4404 8.75 18.75 8.75H1.25C0.559644 8.75 0 9.30964 0 10ZM1.25 2.5C0.559644 2.5 0 3.05964 0 3.75C0 4.44036 0.559644 5 1.25 5H18.75C19.4404 5 20 4.44036 20 3.75C20 3.05964 19.4404 2.5 18.75 2.5H1.25Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">Menu</span> </div> <span class="twgn twgn-tooltip__content">Menu</span> </button> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="search" aria-expanded="false" aria-label="" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--search" role="presentation" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M14.2939 12.5786H13.3905L13.0703 12.2699C14.191 10.9663 14.8656 9.27387 14.8656 7.43282C14.8656 3.32762 11.538 0 7.43282 0C3.32762 0 0 3.32762 0 7.43282C0 11.538 3.32762 14.8656 7.43282 14.8656C9.27387 14.8656 10.9663 14.191 12.2699 13.0703L12.5786 13.3905V14.2939L18.2962 20L20 18.2962L14.2939 12.5786ZM7.43282 12.5786C4.58548 12.5786 2.28702 10.2802 2.28702 7.43282C2.28702 4.58548 4.58548 2.28702 7.43282 2.28702C10.2802 2.28702 12.5786 4.58548 12.5786 7.43282C12.5786 10.2802 10.2802 12.5786 7.43282 12.5786Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">Cerca</span> </div> <span class="twgn twgn-tooltip__content">Cerca</span> </button> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="trending" aria-expanded="false" aria-label="Tendenze nella tua area geografica" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--trending" role="presentation" width="21" height="20" viewBox="0 0 21 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.5 3.75L16.79 6.04L11.91 10.92L7.91 6.92L0.5 14.34L1.91 15.75L7.91 9.75L11.91 13.75L18.21 7.46L20.5 9.75V3.75H14.5Z" fill="inherit"/> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">Tendenze</span> </div> <span class="twgn twgn-tooltip__content">Tendenze</span> </button> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="foryou" aria-expanded="false" aria-label="Recommended For You" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--foryou" role="none" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.5051 0.745607C10.724 -0.0354417 9.4577 -0.0354414 8.67665 0.745607L0.745698 8.67656C-0.0353502 9.45761 -0.0353499 10.7239 0.745699 11.505L8.67666 19.4359C9.4577 20.217 10.724 20.217 11.5051 19.4359L19.436 11.505C20.2171 10.7239 20.2171 9.45761 19.436 8.67656L11.5051 0.745607ZM10.091 3.86606L12.0363 8.14558L16.3158 10.0908L12.0363 12.0361L10.091 16.3156L8.14578 12.0361L3.86626 10.0908L8.14578 8.14558L10.091 3.86606Z" fill="inherit"/> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">Per te</span> </div> <span class="twgn twgn-tooltip__content">Per te</span> </button> <div class="twgn twgn-primary-nav__pane twgn-noscrollbar twgn--is-scroll-parent">  <div class="twgn twgn-primary-nav__header" role="none"> <div class="twgn twgn-primary-nav-header"> <div class="twgn twgn-primary-nav-header__logo twgn-logo"> <a aria-label="Go to Think with Google Home" class="twgn twgn-logo__link twgn-noselect" href="/intl/it-it/" tabindex="0" > <svg class="twgn" width="180" height="24" viewBox="0 0 180 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="presentation"><path fill-rule="evenodd" clip-rule="evenodd" d="M76.3199 18.6181H78.4502V7.35929H76.3199V18.6181ZM78.4502 4.53315C78.1568 4.82429 77.8019 4.96964 77.385 4.96964C76.9683 4.96964 76.6129 4.82429 76.3199 4.53315C76.0264 4.24232 75.8799 3.88976 75.8799 3.47617C75.8799 3.06259 76.0264 2.71041 76.3199 2.41926C76.6129 2.12843 76.9683 1.98263 77.385 1.98263C77.8019 1.98263 78.1568 2.12843 78.4502 2.41926C78.7434 2.71041 78.8902 3.06259 78.8902 3.47617C78.8902 3.88976 78.7434 4.24232 78.4502 4.53315Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M85.364 18.6181C84 18.6181 83.2682 18.3042 82.6431 17.676C82.0179 17.048 81.7053 16.1595 81.7053 15.0106V9.10553H79.7137V7.17542H81.7053V3.72887H83.8356V7.17542H86.6145V9.10553H83.8356V14.8498C83.8356 16.0754 84.3451 16.688 85.364 16.688C85.7497 16.688 86.0738 16.6269 86.3366 16.5042L87.0776 18.3193C86.6145 18.5182 86.0432 18.6181 85.364 18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M90.2634 2.1665V7.35933L90.1706 8.92182H90.2634C90.5719 8.38579 91.0582 7.93017 91.7221 7.55463C92.3858 7.17948 93.096 6.99171 93.8526 6.99171C95.2572 6.99171 96.3308 7.42074 97.0713 8.27842C97.8128 9.13641 98.1825 10.2853 98.1825 11.725V18.6181H96.0525V12.0467C96.0525 9.96366 95.1183 8.92182 93.2505 8.92182C92.3706 8.92182 91.6527 9.27037 91.097 9.96719C90.5412 10.6645 90.2634 11.4723 90.2634 12.3913V18.6181H88.1329V2.1665H90.2634Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M6.76184 18.6181H4.63142V4.18842H0V2.16647H11.3932V4.18842H6.76184V18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M14.8064 2.16647V7.35928L14.7137 8.92177H14.8064C15.1149 8.38575 15.6013 7.93013 16.2651 7.55459C16.9288 7.17943 17.639 6.99167 18.3956 6.99167C19.8003 6.99167 20.8734 7.4207 21.6144 8.27838C22.3554 9.13637 22.7259 10.2853 22.7259 11.725V18.6181H20.5955V12.0466C20.5955 9.96359 19.6613 8.92177 17.7935 8.92177C16.9136 8.92177 16.1957 9.27033 15.64 9.96717C15.0842 10.6645 14.8064 11.4722 14.8064 12.3913V18.6181H12.6759V2.16647H14.8064Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M24.8142 18.6181H26.9446V7.35928H24.8142V18.6181ZM26.9446 4.53313C26.6512 4.82428 26.2962 4.9697 25.8795 4.9697C25.4626 4.9697 25.1073 4.82428 24.8142 4.53313C24.5207 4.2423 24.3743 3.88973 24.3743 3.47623C24.3743 3.06257 24.5207 2.7104 24.8142 2.41925C25.1073 2.12842 25.4626 1.98269 25.8795 1.98269C26.2962 1.98269 26.6512 2.12842 26.9446 2.41925C27.2377 2.7104 27.3846 3.06257 27.3846 3.47623C27.3846 3.88973 27.2377 4.2423 26.9446 4.53313Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M31.2008 7.35927V8.92175H31.2935C31.602 8.38573 32.0883 7.93011 32.7523 7.55457C33.4158 7.17942 34.1261 6.99165 34.8827 6.99165C36.2873 6.99165 37.3606 7.42068 38.1015 8.27836C38.8425 9.13635 39.2131 10.2853 39.2131 11.7249V18.6181H37.0826V12.0466C37.0826 9.96359 36.1484 8.92175 34.2807 8.92175C33.4007 8.92175 32.6828 9.27032 32.1271 9.96717C31.5713 10.6645 31.2935 11.4722 31.2935 12.3913V18.6181H29.1631V7.35927H31.2008Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M43.4114 2.16647V12.2994L48.3206 7.35928H51.0531V7.45121L46.6302 11.8399L51.2615 18.5262V18.6181H48.6911L45.125 13.3103L43.4114 15.0107V18.6181H41.281V2.16647H43.4114Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M114.27 18.6181C109.099 18.6181 104.751 14.4406 104.751 9.30883C104.751 4.1775 109.099 -0.00037384 114.27 -0.00037384C117.131 -0.00037384 119.167 1.11238 120.701 2.56545L118.893 4.359C117.794 3.33732 116.307 2.54285 114.27 2.54285C110.495 2.54285 107.542 5.56281 107.542 9.30883C107.542 13.0553 110.495 16.0752 114.27 16.0752C116.719 16.0752 118.115 15.0988 119.007 14.2133C119.739 13.4868 120.221 12.4424 120.402 11.0118H114.27V8.46904H122.897C122.989 8.92317 123.035 9.46822 123.035 10.0585C123.035 11.9657 122.507 14.3269 120.816 16.0074C119.167 17.7099 117.062 18.6181 114.27 18.6181Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M133.772 12.6239C133.772 10.4668 132.222 8.99107 130.425 8.99107C128.627 8.99107 127.077 10.4668 127.077 12.6239C127.077 14.7584 128.627 16.2568 130.425 16.2568C132.222 16.2568 133.772 14.7584 133.772 12.6239ZM136.379 12.6239C136.379 16.0752 133.705 18.6181 130.425 18.6181C127.145 18.6181 124.471 16.0752 124.471 12.6239C124.471 9.14998 127.145 6.6298 130.425 6.6298C133.705 6.6298 136.379 9.14998 136.379 12.6239Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M147.119 12.6239C147.119 10.4668 145.569 8.99107 143.771 8.99107C141.974 8.99107 140.424 10.4668 140.424 12.6239C140.424 14.7584 141.974 16.2568 143.771 16.2568C145.569 16.2568 147.119 14.7584 147.119 12.6239ZM149.725 12.6239C149.725 16.0752 147.052 18.6181 143.771 18.6181C140.491 18.6181 137.818 16.0752 137.818 12.6239C137.818 9.14998 140.491 6.6298 143.771 6.6298C147.052 6.6298 149.725 9.14998 149.725 12.6239Z" fill="#FBBC04"/><path fill-rule="evenodd" clip-rule="evenodd" d="M160.405 12.6461C160.405 10.5347 158.986 8.99059 157.179 8.99059C155.348 8.99059 153.815 10.5347 153.815 12.6461C153.815 14.7352 155.348 16.2563 157.179 16.2563C158.986 16.2563 160.405 14.7352 160.405 12.6461ZM162.739 6.9924V17.7552C162.739 22.1825 160.108 23.9993 156.996 23.9993C154.067 23.9993 152.305 22.0462 151.641 20.4569L153.952 19.5035C154.364 20.4795 155.37 21.6375 156.996 21.6375C158.986 21.6375 160.223 20.4116 160.223 18.1183V17.2555H160.13C159.535 17.9819 158.391 18.6176 156.95 18.6176C153.93 18.6176 151.16 16.0069 151.16 12.6461C151.16 9.26307 153.93 6.62933 156.95 6.62933C158.391 6.62933 159.535 7.26495 160.13 7.96882H160.223V6.9924H162.739Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M164.737 18.6181H167.391V0.998703H164.737V18.6181Z" fill="#34A853"/><path fill-rule="evenodd" clip-rule="evenodd" d="M171.488 12.4424L176.889 10.2173C176.59 9.46818 175.698 8.94573 174.646 8.94573C173.296 8.94573 171.419 10.1264 171.488 12.4424ZM177.826 14.5995L179.885 15.9616C179.223 16.938 177.621 18.6181 174.851 18.6181C171.419 18.6181 168.941 15.9842 168.941 12.6238C168.941 9.05938 171.442 6.6298 174.555 6.6298C177.689 6.6298 179.223 9.10464 179.726 10.4441L180 11.1255L171.922 14.4406C172.54 15.6438 173.501 16.2568 174.851 16.2568C176.201 16.2568 177.14 15.5985 177.826 14.5995Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M71.5907 18.6181H69.414L66.5889 9.97868L63.7868 18.6181H61.6332L57.9745 7.35929H60.1975L62.7216 15.8609H62.7448L65.5468 7.35929H67.7467L70.5486 15.8609H70.5718L73.0727 7.35929H75.2494L71.5907 18.6181Z" fill="#757575"/></svg> </a> </div> </div> </div> <button class="twgn twgn-primary-nav__screen-close-btn-dom twgn-btn twgn-btn--round" aria-hidden="true" tabindex="-1" > <svg class="twgn" xmlns="http://www.w3.org/2000/svg" height="24px" viewBox="0 0 24 24" width="24px" fill="inherit"> <path d="M0 0h24v24H0V0z" fill="none"/><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12 19 6.41z"/> </svg> <span class="twgn twgn--visually-hidden">Chiudere</span> </button> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--menu twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__menu twgn-noscrollbar twgn--is-scroll-parent" role="navigation"> <ul class="twgn twgn-primary-nav__menu-level-1" role="menu" aria-label="Navigazione principale"> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="tendenze-e-insight"> <button data-item-id="tendenze-e-insight" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--consumer-insights"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Insight</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="tendenze-e-insight" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--consumer-insights"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Insight</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="tendenze-e-insight"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="tendenze-e-insight"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-overview" data-section-id="" href="/intl/it-it/tendenze-e-insight/" role="menuitem" aria-label="Panoramica - Insight" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-customer-journey" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-customer-journey"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-customer-journey" data-section-id="tendenze-e-insight" href="/intl/it-it/tendenze-e-insight/customer-journey/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Customer Journey</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-tendenze-di-consumo" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-tendenze-di-consumo"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-tendenze-di-consumo" data-section-id="tendenze-e-insight" href="/intl/it-it/tendenze-e-insight/tendenze-di-consumo/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tendenze di consumo</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="strategie"> <button data-item-id="strategie" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strategie</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="strategie" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strategie</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="strategie"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="strategie"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-overview" data-section-id="" href="/intl/it-it/strategie/" role="menuitem" aria-label="Panoramica - Strategie" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-app-e-mobile" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-app-e-mobile"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-app-e-mobile" data-section-id="strategie" href="/intl/it-it/strategie/app-e-mobile/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">App e mobile</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-dati-e-misurazione" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-dati-e-misurazione"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-dati-e-misurazione" data-section-id="strategie" href="/intl/it-it/strategie/dati-e-misurazione/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Dati e misurazione</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-marketing-automation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-marketing-automation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-marketing-automation" data-section-id="strategie" href="/intl/it-it/strategie/marketing-automation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Intelligenza artificiale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="raccolte-retail" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="raccolte-retail"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="raccolte-retail" data-section-id="strategie" href="/intl/it-it/raccolte/retail/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Retail</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-ricerca-google" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-ricerca-google"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-ricerca-google" data-section-id="strategie" href="/intl/it-it/strategie/ricerca-google/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Ricerca Google</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-video" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-video"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-video" data-section-id="strategie" href="/intl/it-it/strategie/video/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Video</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="futuro-del-marketing"> <button data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del Marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del Marketing</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="futuro-del-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="futuro-del-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-overview" data-section-id="" href="/intl/it-it/futuro-del-marketing/" role="menuitem" aria-label="Panoramica - Futuro del Marketing" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-creativita" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-creativita"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-creativita" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/creativita/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Creatività</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-digital-transformation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-digital-transformation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-digital-transformation" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/digital-transformation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Digital Transformation</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-management-e-cultura-aziendale" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-management-e-cultura-aziendale"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-management-e-cultura-aziendale" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Management e cultura aziendale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/privacy-e-fiducia-digitale/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Privacy e fiducia digitale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-tecnologia-emergente" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-tecnologia-emergente"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-tecnologia-emergente" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/tecnologia-emergente/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tecnologia emergente</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="strumenti"> <button data-item-id="strumenti" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strumenti</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="strumenti" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strumenti</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="strumenti"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="strumenti"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-overview" data-section-id="" href="/intl/it-it/strumenti/" role="menuitem" aria-label="Panoramica - Strumenti" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-google-trends" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-google-trends"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-google-trends" data-section-id="strumenti" href="https://trends.google.com/trends/?geo=IT&utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Google Trends</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-market-finder" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-market-finder"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-market-finder" data-section-id="strumenti" href="https://marketfinder.thinkwithgoogle.com/intl/it_it" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Market Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-destination-insights" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-destination-insights"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-destination-insights" data-section-id="strumenti" href="https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool&utm_medium=referral" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Destination Insights</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strumenti-digital-maturity-benchmark" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strumenti-digital-maturity-benchmark"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strumenti-digital-maturity-benchmark" data-section-id="strumenti" href="https://digitalmaturitybenchmark.withgoogle.com/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Digital Maturity Benchmark</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--search twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__search twgn-search twgn-noscrollbar twgn--is-scroll-parent"> <form action="//intl/it-it/search/" autocomplete="off" > <div class="twgn twgn-search__input-wrapper"> <div class="twgn twgn-search__animated-bg twgn-card__animation"></div> <input tabindex="0" type="text" autocomplete="off" name="query" enterkeyhint="search" aria-label="Ricerca - Insight. Idee. Ispirazione." class="twgn twgn-placeholder twgn-search__query" placeholder="Insight. Idee. Ispirazione." /> <svg class="twgn twgn-search__icon" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M14.2939 12.5786H13.3905L13.0703 12.2699C14.191 10.9663 14.8656 9.27387 14.8656 7.43282C14.8656 3.32762 11.538 0 7.43282 0C3.32762 0 0 3.32762 0 7.43282C0 11.538 3.32762 14.8656 7.43282 14.8656C9.27387 14.8656 10.9663 14.191 12.2699 13.0703L12.5786 13.3905V14.2939L18.2962 20L20 18.2962L14.2939 12.5786ZM7.43282 12.5786C4.58548 12.5786 2.28702 10.2802 2.28702 7.43282C2.28702 4.58548 4.58548 2.28702 7.43282 2.28702C10.2802 2.28702 12.5786 4.58548 12.5786 7.43282C12.5786 10.2802 10.2802 12.5786 7.43282 12.5786Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </div> </form> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--trending twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__trending twgn-trending twgn-trending--first-anim twgn--no-js twgn-noscrollbar twgn-carousel" id="trending_carousel"> <div class="twgn twgn-trending__header twgn-carousel__header"> <span class="twgn twgn-trending__header__title" id="trending_header">Tendenze nella tua area geografica</span> </div> <ul class="twgn twgn-carousel__list twgn-trending__list" role="list"> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="0" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/futuro-tv-co-viewing/" data-index="0" tabindex="0" aria-label="Card 1 of 6 - Europa, Medio Oriente e Africa - Co-viewing: il futuro della TV è guardarla in compagnia - Articolo - gennaio, 2024" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_.2e16d0ba.fill-600x337.format-webp_MqkOz7t.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_.2e16d0ba.fill-767x431.format-webp_sMRAJxQ.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-600x337_emQpH9L.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-767x431_mRwxEmy.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-600x337_emQpH9L.png" alt="Un gruppo di cinque persone siede insieme in un salotto. Alcune sono sedute in terra, altre sul divano. Una persona ha in mano un telecomando e lo punta verso un grande televisore, su cui compaiono il pulsante di riproduzione e la barra di avanzamento di" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">gennaio, 2024</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Co-viewing: il futuro della TV è guardarla in compagnia</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="1" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/intelligenza-artificiale-cambiamento-climatico/" data-index="1" tabindex="0" aria-label="Card 2 of 6 - Europa, Medio Oriente e Africa - L'IA può aiutare a risolvere la crisi climatica? Perché l'innovazione digitale è fondamentale per un futuro a basso impatto di carbonio - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.png" alt="Animated image of a scientist standing beside the earth which has a thermometer coming out from it. The temperature rises in red to above 1.5C and smoke starts showing" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">L'IA può aiutare a risolvere la crisi climatica? Perché l'innovazione digitale è fondamentale per un futuro a basso impatto di carbonio</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="2" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/strategia-nuova-era-marketing/" data-index="2" tabindex="0" aria-label="Card 3 of 6 - Perché il 2024 segnerà l'inizio di una nuova era del marketing - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.png" alt="TwG-hero-5019-static" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Perché il 2024 segnerà l'inizio di una nuova era del marketing</span> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="3" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/campagne-ai-demand-gen/" data-index="3" tabindex="0" aria-label="Card 4 of 6 - Italia - Investi nel futuro: come guidare la crescita del tuo brand in Italia con l’IA - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/Featured_image_Demand.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/Featured_image_Demand.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-600x337.png" alt="Investi nel futuro_THM" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Investi nel futuro: come guidare la crescita del tuo brand in Italia con l’IA</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Italia </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="4" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/tendenze-del-marketing-digitale-nel-2024/" data-index="4" tabindex="0" aria-label="Card 5 of 6 - Europa, Medio Oriente e Africa - Principali tendenze e previsioni per il marketing digitale nel 2024 - Articolo - novembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.png" alt="TwG-5015-hero-static" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">novembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Principali tendenze e previsioni per il marketing digitale nel 2024</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="5" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/manuale-ia-google/" data-index="5" tabindex="0" aria-label="Card 6 of 6 - Globale - Il manuale dell'IA di Google: risorse e strumenti utili per chi fa marketing - Articolo - agosto, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-600x337.png" alt="An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">agosto, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Il manuale dell'IA di Google: risorse e strumenti utili per chi fa marketing</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Globale </div> </a> </li> </ul> <div class="twgn twgn-carousel__nav twgn-trending__nav"> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--prev twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Precedente"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.66 1.91L6.25 0.5L0.25 6.5L6.25 12.5L7.66 11.09L3.08 6.5L7.66 1.91Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Precedente</span> </button> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--next twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Prossimo"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Prossimo</span> </button> <ul class="twgn twgn-carousel__nav-dot-wrapper twgn-carousel__nav-dot-wrapper--trending" role="presentation"> <li class="twgn twgn-carousel__nav-dot" data-item-index="0"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="1"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="2"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="3"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="4"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="5"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="6"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="7"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="8"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="9"></li> </ul> </div> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--foryou twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__foryou twgn-foryou twgn-foryou--first-anim twgn--no-js twgn-noscrollbar" id="foryou_carousel"> <div class="twgn twgn-foryou__roadblock"> <div class="twgn twgn-foryou__header__title">Per te</div> <p class="twgn">Please enable Javascript to see this feature.</p> </div> <div class="twgn twgn-foryou__carousel"> <div class="twgn twgn-carousel__header twgn-foryou__header twgn--hidden"> <span class="twgn twgn-foryou__header__title twgn--hidden">Consigliati per te</span> </div> <div class="twgn twgn-carousel__nav twgn-foryou__nav twgn--hidden"> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--prev twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Precedente"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.66 1.91L6.25 0.5L0.25 6.5L6.25 12.5L7.66 11.09L3.08 6.5L7.66 1.91Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Precedente</span> </button> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--next twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Prossimo"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Prossimo</span> </button> <ul class="twgn twgn-carousel__nav-dot-wrapper" role="presentation"> <li class="twgn twgn-carousel__nav-dot" data-item-index="0"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="1"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="2"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="3"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="4"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="5"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="6"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="7"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="8"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="9"></li> </ul> </div> </div> </div> </div>  </div> <div class="twgn twgn-primary-nav__toolbar-bg"></div> <div class="twgn twgn-blocker twgn-blocker--primary-nav twgn-primary-nav__blocker-dom" tabindex="-1" role="none"></div> </div> </div> </nav> <header id="twgnHeader" class="twgn twgn-nav twgn-header twgn--no-js" data-locale='it-it' data-nav='{"links": [{"id": "tendenze-e-insight", "label": "Insight", "links": [{"id": "tendenze-e-insight-overview", "label": "Panoramica", "url": "/intl/it-it/tendenze-e-insight/"}, {"id": "tendenze-e-insight-customer-journey", "label": "Customer Journey", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/customer-journey/"}, {"id": "tendenze-e-insight-tendenze-di-consumo", "label": "Tendenze di consumo", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/tendenze-di-consumo/"}], "menu_type": "consumer-insights", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/"}, {"id": "strategie", "label": "Strategie", "links": [{"id": "strategie-overview", "label": "Panoramica", "url": "/intl/it-it/strategie/"}, {"id": "strategie-app-e-mobile", "label": "App e mobile", "section": "strategie", "url": "/intl/it-it/strategie/app-e-mobile/"}, {"id": "strategie-dati-e-misurazione", "label": "Dati e misurazione", "section": "strategie", "url": "/intl/it-it/strategie/dati-e-misurazione/"}, {"id": "strategie-marketing-automation", "label": "Intelligenza artificiale", "section": "strategie", "url": "/intl/it-it/strategie/marketing-automation/"}, {"id": "raccolte-retail", "label": "Retail", "section": "strategie", "url": "/intl/it-it/raccolte/retail/"}, {"id": "strategie-ricerca-google", "label": "Ricerca Google", "section": "strategie", "url": "/intl/it-it/strategie/ricerca-google/"}, {"id": "strategie-video", "label": "Video", "section": "strategie", "url": "/intl/it-it/strategie/video/"}], "menu_type": "marketing-strategies", "section": "strategie", "url": "/intl/it-it/strategie/"}, {"id": "futuro-del-marketing", "label": "Futuro del Marketing", "links": [{"id": "futuro-del-marketing-overview", "label": "Panoramica", "url": "/intl/it-it/futuro-del-marketing/"}, {"id": "futuro-del-marketing-creativita", "label": "Creativit\u00e0", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/creativita/"}, {"id": "futuro-del-marketing-digital-transformation", "label": "Digital Transformation", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/digital-transformation/"}, {"id": "futuro-del-marketing-management-e-cultura-aziendale", "label": "Management e cultura aziendale", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/"}, {"id": "futuro-del-marketing-privacy-e-fiducia-digitale", "label": "Privacy e fiducia digitale", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/privacy-e-fiducia-digitale/"}, {"id": "futuro-del-marketing-tecnologia-emergente", "label": "Tecnologia emergente", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/tecnologia-emergente/"}], "menu_type": "future-of-marketing", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/"}, {"id": "strumenti", "label": "Strumenti", "links": [{"id": "strumenti-overview", "label": "Panoramica", "url": "/intl/it-it/strumenti/"}, {"id": "strumenti-google-trends", "label": "Google Trends", "section": "strumenti", "url": "https://trends.google.com/trends/?geo=IT\u0026utm_source=TwG_tools_page\u0026utm_medium=referral\u0026utm_campaign=Q4_2020"}, {"id": "strumenti-market-finder", "label": "Market Finder", "section": "strumenti", "url": "https://marketfinder.thinkwithgoogle.com/intl/it_it"}, {"id": "strumenti-destination-insights", "label": "Destination Insights", "section": "strumenti", "url": "https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool\u0026utm_medium=referral"}, {"id": "strumenti-digital-maturity-benchmark", "label": "Digital Maturity Benchmark", "section": "strumenti", "url": "https://digitalmaturitybenchmark.withgoogle.com/"}], "menu_type": "tools", "section": "strumenti", "url": "/intl/it-it/strumenti/"}], "region": "it-it"}' data-labels='{"items": {"for_you": {"ba-change-region-footer": "Footer - Change Region", "ba-change-region-header": "Header - Change Region", "for-you-complete": "Completa", "for-you-complete-later": "Completa il profilo in un secondo momento", "for-you-continue": "Continua", "for-you-focus-copy": "Conoscere la tua area di competenza ci aiuta a offrirti i contenuti pi\u00f9 attinenti alla tua professione.", "for-you-focus-headline": "Su cosa \u00e8 incentrato il tuo lavoro?", "for-you-personalizing-copy": "Personalizzazione della tua esperienza con Think with Google in corso\u2026", "for-you-profile-copy": "Ciao {{first_name}}, ti invitiamo a terminare la compilazione del tuo profilo. In questo modo potremo darti consigli relativi ai contenuti pi\u00f9 pertinenti.", "for-you-profile-headline": "Completa il profilo", "for-you-recommended-headline": "Consigliati per te", "for-you-role-copy": "Conoscere il tuo ruolo ci aiuta a offrirti contenuti ritenuti pertinenti da altre persone con il tuo stesso ruolo.", "for-you-role-headline": "Qual \u00e8 il tuo ruolo?", "for-you-sign-in-copy": "Accedi per iniziare a ricevere contenuti consigliati da Think with Google in base al tuo profilo.", "for-you-sign-in-headline-desktop": "Personalizza la tua esperienza", "for-you-sign-in-headline-mobile": "Accedi a\nThink with Google", "for-you-signed-in-confirmation": "Hai eseguito l\u0027accesso.", "for-you-skip": "Salta", "for-you-subscribe-headline": "Vuoi iscriverti per ricevere email?", "for-you-subscribe-label": "Subscribe", "for-you-tab-label": "Per te", "for-you-work-copy": "Sapere dove lavori ci aiuta a creare consigli basati sulle specializzazioni della tua societ\u00e0.", "for-you-work-headline": "Dove lavori?", "for-you-work-hint": "Nome della societ\u00e0"}, "general": {"aria_twg": "Go to Think with Google Home", "article_data": "Visualizza dati", "change_region": "Cambia area geografica", "close": "Chiudere", "download": "Scarica", "expand": "Espandi", "latest_headline": "Pi\u00f9 recenti nella tua area geografica", "main_menu": "Menu principale", "main_nav": "Navigazione principale", "next": "Prossimo", "overview": "Panoramica", "previous": "Precedente", "region": "Italia", "search": "Ricerca", "search_placeholder": "Insight. Idee. Ispirazione.", "select_location": "Seleziona il tuo paese", "share": "Condividi", "skip_content": "Vai al contenuto", "trending_headline": "Tendenze nella tua area geografica", "twg": "Think with Google"}, "profile": {"app-advanced-settings-close": "Chiudi", "app-advanced-settings-delete": "Elimina i tuoi dati", "app-advanced-settings-delete-button": "Elimina", "app-advanced-settings-delete-copy": "L\u0027eliminazione dei tuoi dati Think with Google non incider\u00e0 sul tuo Account Google o su altri servizi.", "app-advanced-settings-title": "Impostazioni avanzate", "app-advanced-settings-view": "Visualizza", "app-breadcrumb-back": "Indietro", "app-email-settings-subscribed-aria-label": "Subscribe", "app-email-settings-subscribed-copy": "Hai effettuato l\u0027iscrizione per ricevere email da Think with Google.", "app-email-settings-title": "Impostazioni email", "app-email-settings-unsubscribed-aria-label": "Unsubscribe", "app-email-settings-unsubscribed-copy": "Iscriviti per ricevere email da Think with Google.", "app-form-company-label": "Azienda", "app-form-country-instructions": "Seleziona il tuo paese o la tua area geografica di residenza.", "app-form-country-label": "Paese/area geografica", "app-form-country-title": "Select a country / region", "app-form-job-department-description": "Seleziona l\u0027opzione pi\u00f9 attinente alla tua mansione.", "app-form-job-department-label": "Mansione", "app-form-job-department-title": "Select your job function", "app-form-job-level-description": "Seleziona l\u0027opzione pi\u00f9 attinente al tuo ruolo.", "app-form-job-level-label": "Posizione lavorativa", "app-form-job-level-title": "Select your job level", "app-headline": "Buongiorno {{user}}", "app-interrupt-modal-copy": "Vuoi uscire prima di salvare le modifiche?", "app-interrupt-modal-leave": "Esci", "app-interrupt-modal-stay": "Rimani", "app-save-button": "Salva le modifiche", "app-save-confirmation": "Le modifiche sono state salvate.", "app-subhead": "Tieni aggiornate le tue informazioni per ricevere dati e insight pi\u00f9 pertinenti.", "app-subscribe-confirmation": "Iscrizione effettuata.", "app-toast-error": "Si sono verificati dei problemi. Riprova pi\u00f9 tardi.", "app-toast-opt-in": "Controlla la tua email per confermare la tua iscrizione a Think with Google.", "app-unsubscribe-confirmation": "Iscrizione annullata.", "company-dropdown-error-body": "Si \u00e8 verificato un errore con la richiesta. Riprova pi\u00f9 tardi.", "company-dropdown-error-headline": "Impossibile completare la ricerca", "company-dropdown-welcome-body": "Utilizziamo queste informazioni per migliorare i nostri consigli sui contenuti in base a ci\u00f2 che stanno leggendo i professionisti del marketing nelle aziende come la tua.", "company-dropdown-welcome-headline": "Perch\u00e9 lo stiamo chiedendo?", "company-field-default-placeholder": "Digita il nome della tua azienda", "company-notlisted-body": "Se la tua azienda non \u00e8 presente nell\u0027elenco, puoi comunque ricevere contenuti personalizzati.", "company-notlisted-label": "Non in elenco", "company-notlisted-prompt-body-complete": "Assicurati che il tuo profilo sia aggiornato per continuare a vedere contenuti pertinenti.", "company-notlisted-prompt-body-incomplete": "Aggiungi il tuo livello professionale e la tua mansione lavorativa per i contenuti curati.", "company-notlisted-prompt-body-needjf": "Aggiungi la tua mansione lavorativa per i contenuti curati.", "company-notlisted-prompt-body-needjl": "Aggiungi il tuo livello professionale per i contenuti curati.", "company-notlisted-prompt-headline-complete": "Stiamo curando i contenuti per te", "company-notlisted-prompt-headline-incomplete": "Completa il profilo", "form-job-department-0-brand-sub": "Ad esempio, Brand, Digitale, Crescita", "form-job-department-0-brand-title": "Marketing", "form-job-department-1-publisher-sub": "Ad esempio, SEO, SEM, Planner, Buyer", "form-job-department-1-publisher-title": "Media e misurazione", "form-job-department-2-researcher-sub": "Ad esempio, Brand, Media, Consumer", "form-job-department-2-researcher-title": "Ricerca e insight", "form-job-department-3-creative-sub": "Ad esempio, Art, Copy, Production", "form-job-department-3-creative-title": "Creativo", "form-job-department-4-strategist-sub": "Ad esempio, Account, Operations", "form-job-department-4-strategist-title": "Strategia e analisi", "form-job-department-5-other-title": "Altro", "form-job-level-0-ic-sub": "", "form-job-level-0-ic-title": "Collaboratore individuale", "form-job-level-1-manager-sub": "", "form-job-level-1-manager-title": "Manager", "form-job-level-2-executive-sub": "", "form-job-level-2-executive-title": "Dirigente", "form-job-level-3-clevel-sub": "", "form-job-level-3-clevel-title": "C level", "modal-delete-body": "Vuoi eliminare i tuoi dati Think with Google?", "modal-delete-button": "S\u00ec, elimina i miei dati", "modal-delete-keep-button": "No", "modal-delete-sub": "Questa azione non pu\u00f2 essere annullata.", "modal-unsubscribe-button-keep": "Mantieni l\u0027iscrizione", "modal-unsubscribe-button-keep-short": "Mantenere", "modal-unsubscribe-button-unsubscribe": "Annulla l\u0027iscrizione", "modal-unsubscribe-copy": "Vuoi annullare l\u0027iscrizione a Think with Google?"}}, "region": "it-it"}' data-latest='[{"content_type": "Case Study", "date": "novembre, 2024", "geographic_label": "Italia", "id": 38026, "image": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Un\u2019illustrazione mostra una donna con il mal di testa alla cui destra troviamo il logo di YouTube in rosso e l\u2019icona di un farmaco da banco. Alla sua sinistra invece il banco di una farmacia con un farmacista che le pone un medicinale.", "default": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "Massimizzare impatto ed efficacia: la ricetta di Reckitt per lanciare Nurofencaps", "url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/youtube-per-vendite-nurofen-caps/"}, {"content_type": "Articolo", "date": "novembre, 2024", "geographic_label": "", "id": 38036, "image": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Un imprenditore dalla pelle scura e lunghi capelli neri consegna un grande trofeo a un cliente dalla pelle chiara e capelli neri corti che si trova su una piattaforma accanto a diverse borse della spesa.", "default": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-Lifetime-Valu.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-Lifetime-Valu.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-Lifetime-Valu.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-Lifetime-Val.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "La regola dell\u002780/20 per aumentare il lifetime value cliente", "url": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/regola-80-20-lifetime-value-cliente/"}, {"content_type": "Articolo", "date": "ottobre, 2024", "geographic_label": "", "id": 37840, "image": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_P.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "A man with light skin and an undercut pulls a rope threaded through a pulley and attached to a curved arrow, which swings from left to right. Behind the arrow is a large bar chart.", "default": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_Piece_by_Jim_L.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_Piece_by_Jim_L.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_P.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_Piece_by_Jim_L.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_P.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_Piece_by_Jim_.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG_US_2553_-_Think_P.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "Rivoluziona il tuo piano di marketing annuale", "url": "https://www.thinkwithgoogle.com/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/rivoluziona-approccio-piano-marketing-annuale/"}, {"content_type": "Prospettiva", "date": "ottobre, 2024", "geographic_label": "", "id": 37920, "image": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x6.2e16d0ba.fill-767x431.format-webp_HtW8nrA.webp", "thumbnail": {"alt": "Un\u2019illustrazione mostra al centro una donna con i capelli ricci seduta a ginocchia incrociate, come in una posizione di yoga, con un computer sulla sua sinistra. Intorno a lei una serie di icone disposte circolarmente indicano il benessere mentale.", "default": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x680_5B7MWiC.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x680_5B7MWiC.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x6.2e16d0ba.fill-600x337.format-webp_LK1fa3o.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x680_5B7MWiC.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x6.2e16d0ba.fill-767x431.format-webp_HtW8nrA.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x680_5B7MWiC.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x.2e16d0ba.fill-1534x862.format-webp_tfsnO3J.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/template_thumb_1209x6.2e16d0ba.fill-300x169.format-webp_r4C1DG7.webp", "default_webp_mimetype": "image/webp"}, "title": "Il benessere psicologico in azienda parte dalla \"testa\"", "url": "https://www.thinkwithgoogle.com/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/leadership-e-benessere-psicologico-lavoro/"}, {"content_type": "Articolo", "date": "ottobre, 2024", "geographic_label": "Europa, Medio Oriente e Africa", "id": 37803, "image": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Why We Watch 2.0", "alt_mimetype": "image/0", "default": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22_12.14.30.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22_12.14.30.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22_12.14.30.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22_12.14.30.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-2.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/Screenshot_2024-10-22.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "Le neuroscienze svelano il segreto per aumentare l\u0027engagement con i video", "url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/neuroscienze-contenuti-video-youtube/"}, {"content_type": "Articolo", "date": "settembre, 2024", "geographic_label": "", "id": 37843, "image": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-h.2e16d0ba.fill-767x431.format-webp_nd6GfjR.webp", "thumbnail": {"alt": "una donna in un abito lungo e svolazzante porta con s\u00e9 delle borse della spesa e una valigia. Ha un cellulare in mano da cui compaiono una serie di icone che illustrano il suo percorso di acquisto online.", "default": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-hero.original.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-hero.original.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-h.2e16d0ba.fill-600x337.format-webp_VPLmBFG.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-hero.original.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-h.2e16d0ba.fill-767x431.format-webp_nd6GfjR.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-hero.original.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-.2e16d0ba.fill-1534x862.format-webp_VdZE7Cp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-h.2e16d0ba.fill-300x169.format-webp_827prvJ.webp", "default_webp_mimetype": "image/webp"}, "title": "Come l\u0027AI pu\u00f2 portare pi\u00f9 soddisfazione e meno rimorsi nel processo decisionale dei consumatori", "url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/ai-trasforma-processo-decisionale-dei-consumatori/"}]' data-lcu="https://ssl.gstatic.com/brand-architecture/prod/login-1.6.js" data-cau="/api/company" data-v="x0UP8w%3D%3D-jLltOg%3D%3D" data-cid="494048183457-sd13u5blleunhu9k6ds5u1549pf69enr.apps.googleusercontent.com"> <div class="twgn twgn-logo-bar" role="banner"> <div class="twgn twgn-logo-bar__content"> <div class="twgn twgn-logo-bar__content__left"></div> <div class="twgn twgn-logo-bar__content__center"> <div class="twgn twgn-logo-bar__twgn-logo twgn-logo"> <a aria-label="Go to Think with Google Home" class="twgn twgn-logo__link twgn-noselect" href="/intl/it-it/" tabindex="0" > <svg class="twgn twgn-logo__link__icon" aria-hidden="true" role="presentation" width="180" height="24" viewBox="0 0 180 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M76.3199 18.6181H78.4502V7.35929H76.3199V18.6181ZM78.4502 4.53315C78.1568 4.82429 77.8019 4.96964 77.385 4.96964C76.9683 4.96964 76.6129 4.82429 76.3199 4.53315C76.0264 4.24232 75.8799 3.88976 75.8799 3.47617C75.8799 3.06259 76.0264 2.71041 76.3199 2.41926C76.6129 2.12843 76.9683 1.98263 77.385 1.98263C77.8019 1.98263 78.1568 2.12843 78.4502 2.41926C78.7434 2.71041 78.8902 3.06259 78.8902 3.47617C78.8902 3.88976 78.7434 4.24232 78.4502 4.53315Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M85.364 18.6181C84 18.6181 83.2682 18.3042 82.6431 17.676C82.0179 17.048 81.7053 16.1595 81.7053 15.0106V9.10553H79.7137V7.17542H81.7053V3.72887H83.8356V7.17542H86.6145V9.10553H83.8356V14.8498C83.8356 16.0754 84.3451 16.688 85.364 16.688C85.7497 16.688 86.0738 16.6269 86.3366 16.5042L87.0776 18.3193C86.6145 18.5182 86.0432 18.6181 85.364 18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M90.2634 2.1665V7.35933L90.1706 8.92182H90.2634C90.5719 8.38579 91.0582 7.93017 91.7221 7.55463C92.3858 7.17948 93.096 6.99171 93.8526 6.99171C95.2572 6.99171 96.3308 7.42074 97.0713 8.27842C97.8128 9.13641 98.1825 10.2853 98.1825 11.725V18.6181H96.0525V12.0467C96.0525 9.96366 95.1183 8.92182 93.2505 8.92182C92.3706 8.92182 91.6527 9.27037 91.097 9.96719C90.5412 10.6645 90.2634 11.4723 90.2634 12.3913V18.6181H88.1329V2.1665H90.2634Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M6.76184 18.6181H4.63142V4.18842H0V2.16647H11.3932V4.18842H6.76184V18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M14.8064 2.16647V7.35928L14.7137 8.92177H14.8064C15.1149 8.38575 15.6013 7.93013 16.2651 7.55459C16.9288 7.17943 17.639 6.99167 18.3956 6.99167C19.8003 6.99167 20.8734 7.4207 21.6144 8.27838C22.3554 9.13637 22.7259 10.2853 22.7259 11.725V18.6181H20.5955V12.0466C20.5955 9.96359 19.6613 8.92177 17.7935 8.92177C16.9136 8.92177 16.1957 9.27033 15.64 9.96717C15.0842 10.6645 14.8064 11.4722 14.8064 12.3913V18.6181H12.6759V2.16647H14.8064Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M24.8142 18.6181H26.9446V7.35928H24.8142V18.6181ZM26.9446 4.53313C26.6512 4.82428 26.2962 4.9697 25.8795 4.9697C25.4626 4.9697 25.1073 4.82428 24.8142 4.53313C24.5207 4.2423 24.3743 3.88973 24.3743 3.47623C24.3743 3.06257 24.5207 2.7104 24.8142 2.41925C25.1073 2.12842 25.4626 1.98269 25.8795 1.98269C26.2962 1.98269 26.6512 2.12842 26.9446 2.41925C27.2377 2.7104 27.3846 3.06257 27.3846 3.47623C27.3846 3.88973 27.2377 4.2423 26.9446 4.53313Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M31.2008 7.35927V8.92175H31.2935C31.602 8.38573 32.0883 7.93011 32.7523 7.55457C33.4158 7.17942 34.1261 6.99165 34.8827 6.99165C36.2873 6.99165 37.3606 7.42068 38.1015 8.27836C38.8425 9.13635 39.2131 10.2853 39.2131 11.7249V18.6181H37.0826V12.0466C37.0826 9.96359 36.1484 8.92175 34.2807 8.92175C33.4007 8.92175 32.6828 9.27032 32.1271 9.96717C31.5713 10.6645 31.2935 11.4722 31.2935 12.3913V18.6181H29.1631V7.35927H31.2008Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M43.4114 2.16647V12.2994L48.3206 7.35928H51.0531V7.45121L46.6302 11.8399L51.2615 18.5262V18.6181H48.6911L45.125 13.3103L43.4114 15.0107V18.6181H41.281V2.16647H43.4114Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M114.27 18.6181C109.099 18.6181 104.751 14.4406 104.751 9.30883C104.751 4.1775 109.099 -0.00037384 114.27 -0.00037384C117.131 -0.00037384 119.167 1.11238 120.701 2.56545L118.893 4.359C117.794 3.33732 116.307 2.54285 114.27 2.54285C110.495 2.54285 107.542 5.56281 107.542 9.30883C107.542 13.0553 110.495 16.0752 114.27 16.0752C116.719 16.0752 118.115 15.0988 119.007 14.2133C119.739 13.4868 120.221 12.4424 120.402 11.0118H114.27V8.46904H122.897C122.989 8.92317 123.035 9.46822 123.035 10.0585C123.035 11.9657 122.507 14.3269 120.816 16.0074C119.167 17.7099 117.062 18.6181 114.27 18.6181Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M133.772 12.6239C133.772 10.4668 132.222 8.99107 130.425 8.99107C128.627 8.99107 127.077 10.4668 127.077 12.6239C127.077 14.7584 128.627 16.2568 130.425 16.2568C132.222 16.2568 133.772 14.7584 133.772 12.6239ZM136.379 12.6239C136.379 16.0752 133.705 18.6181 130.425 18.6181C127.145 18.6181 124.471 16.0752 124.471 12.6239C124.471 9.14998 127.145 6.6298 130.425 6.6298C133.705 6.6298 136.379 9.14998 136.379 12.6239Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M147.119 12.6239C147.119 10.4668 145.569 8.99107 143.771 8.99107C141.974 8.99107 140.424 10.4668 140.424 12.6239C140.424 14.7584 141.974 16.2568 143.771 16.2568C145.569 16.2568 147.119 14.7584 147.119 12.6239ZM149.725 12.6239C149.725 16.0752 147.052 18.6181 143.771 18.6181C140.491 18.6181 137.818 16.0752 137.818 12.6239C137.818 9.14998 140.491 6.6298 143.771 6.6298C147.052 6.6298 149.725 9.14998 149.725 12.6239Z" fill="#FBBC04"/><path fill-rule="evenodd" clip-rule="evenodd" d="M160.405 12.6461C160.405 10.5347 158.986 8.99059 157.179 8.99059C155.348 8.99059 153.815 10.5347 153.815 12.6461C153.815 14.7352 155.348 16.2563 157.179 16.2563C158.986 16.2563 160.405 14.7352 160.405 12.6461ZM162.739 6.9924V17.7552C162.739 22.1825 160.108 23.9993 156.996 23.9993C154.067 23.9993 152.305 22.0462 151.641 20.4569L153.952 19.5035C154.364 20.4795 155.37 21.6375 156.996 21.6375C158.986 21.6375 160.223 20.4116 160.223 18.1183V17.2555H160.13C159.535 17.9819 158.391 18.6176 156.95 18.6176C153.93 18.6176 151.16 16.0069 151.16 12.6461C151.16 9.26307 153.93 6.62933 156.95 6.62933C158.391 6.62933 159.535 7.26495 160.13 7.96882H160.223V6.9924H162.739Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M164.737 18.6181H167.391V0.998703H164.737V18.6181Z" fill="#34A853"/><path fill-rule="evenodd" clip-rule="evenodd" d="M171.488 12.4424L176.889 10.2173C176.59 9.46818 175.698 8.94573 174.646 8.94573C173.296 8.94573 171.419 10.1264 171.488 12.4424ZM177.826 14.5995L179.885 15.9616C179.223 16.938 177.621 18.6181 174.851 18.6181C171.419 18.6181 168.941 15.9842 168.941 12.6238C168.941 9.05938 171.442 6.6298 174.555 6.6298C177.689 6.6298 179.223 9.10464 179.726 10.4441L180 11.1255L171.922 14.4406C172.54 15.6438 173.501 16.2568 174.851 16.2568C176.201 16.2568 177.14 15.5985 177.826 14.5995Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M71.5907 18.6181H69.414L66.5889 9.97868L63.7868 18.6181H61.6332L57.9745 7.35929H60.1975L62.7216 15.8609H62.7448L65.5468 7.35929H67.7467L70.5486 15.8609H70.5718L73.0727 7.35929H75.2494L71.5907 18.6181Z" fill="#757575"/></svg> </a> </div> </div> <div class="twgn twgn-logo-bar__region-selector twgn-region-selector twgn--no-js"> <button class="twgn twgn-region-selector-trigger twgn-region-selector-trigger--logo-bar twgn--no-js twgn-region-selector__link twgn-tooltip" data-parent="logo-bar" tabindex="0" aria-label="Cambia area geografica, current region Italia"> <span class="twgn twgn-region-selector__icon" role="none"> <svg class="twgn" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9.99 0C4.47 0 0 4.48 0 10C0 15.52 4.47 20 9.99 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 9.99 0ZM16.92 6H13.97C13.65 4.75 13.19 3.55 12.59 2.44C14.43 3.07 15.96 4.35 16.92 6ZM10 2.04C10.83 3.24 11.48 4.57 11.91 6H8.09C8.52 4.57 9.17 3.24 10 2.04ZM2.26 12C2.1 11.36 2 10.69 2 10C2 9.31 2.1 8.64 2.26 8H5.64C5.56 8.66 5.5 9.32 5.5 10C5.5 10.68 5.56 11.34 5.64 12H2.26ZM3.08 14H6.03C6.35 15.25 6.81 16.45 7.41 17.56C5.57 16.93 4.04 15.66 3.08 14ZM6.03 6H3.08C4.04 4.34 5.57 3.07 7.41 2.44C6.81 3.55 6.35 4.75 6.03 6ZM10 17.96C9.17 16.76 8.52 15.43 8.09 14H11.91C11.48 15.43 10.83 16.76 10 17.96ZM12.34 12H7.66C7.57 11.34 7.5 10.68 7.5 10C7.5 9.32 7.57 8.65 7.66 8H12.34C12.43 8.65 12.5 9.32 12.5 10C12.5 10.68 12.43 11.34 12.34 12ZM12.59 17.56C13.19 16.45 13.65 15.25 13.97 14H16.92C15.96 15.65 14.43 16.93 12.59 17.56ZM14.36 12C14.44 11.34 14.5 10.68 14.5 10C14.5 9.32 14.44 8.66 14.36 8H17.74C17.9 8.64 18 9.31 18 10C18 10.69 17.9 11.36 17.74 12H14.36Z" fill="inherit"/> </svg> </span> <span class="twgn twgn-tooltip__content" id="region-selector-tooltip-logo-bar">Cambia area geografica</span> </button> <div class="twgn twgn-region-selector__modal twgn-modal" role="dialog" aria-labeledby="twgRegionSelectorTitle"> <input type="radio" name="twgn_region_selector_open_state" id="twgn_region_selector_blocker" > <label for="twgn_region_selector_blocker" class="twgn twgn-blocker twgn-blocker--region-selector" role="presentation"> </label> <div class="twgn twgn-region-selector__modal-content twgn-modal__content twgn-card twgn-card--header twgn-card--shadow"> <div class="twgn twgn-region-selector__header twgn-card__header"> <div class="twgn twgn-region-selector__header__title twgn-card__title" id="twgRegionSelectorTitle">Seleziona il tuo paese</div> <button class="twgn twgn-region-selector__close-btn twgn-card__close-btn twgn-btn twgn-btn--round" > <svg class="twgn" width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M11.3957 1.81286C11.7295 1.47912 11.7295 0.938024 11.3957 0.604286C11.062 0.270548 10.5209 0.270548 10.1871 0.604286L6 4.79143L1.81286 0.604286C1.47912 0.270548 0.938024 0.270548 0.604286 0.604286C0.270548 0.938024 0.270548 1.47912 0.604286 1.81286L4.79143 6L0.604285 10.1871C0.270547 10.5209 0.270548 11.062 0.604286 11.3957C0.938024 11.7295 1.47912 11.7295 1.81286 11.3957L6 7.20857L10.1871 11.3957C10.5209 11.7295 11.062 11.7295 11.3957 11.3957C11.7295 11.062 11.7295 10.5209 11.3957 10.1871L7.20857 6L11.3957 1.81286Z" fill="#5F6368"/> </svg> <span class="twgn twgn--visually-hidden">Chiudere</span> </button> </div> <div class="twgn twgn twgn-region-selector__card-content twgn-card__content twgn-noscrollbar twgn--is-scroll-parent"> <ul class="twgn twgn-region-selector__list twgn-region-selector__list--mobile"> <li class="twgn twgn-region-selector__list-item" data-item-id="zh-tw"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/zh-tw/">台灣</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="de-de"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/de-de/">Deutschland</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-apac"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-apac/">Asia, Australia & New Zealand</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-emea"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-emea/">Europe, Middle East & Africa</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-us"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/">United States & Canada</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-es"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-es/">España</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-419"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-419/">Latinoamérica</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="fr-fr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/fr-fr/">France</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="it-it"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/it-it/">Italia</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ja-jp"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ja-jp/">日本</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ko-kr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ko-kr/">대한민국</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="pt-br"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/pt-br/">Brasil</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="th-th"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/th-th/">ประเทศไทย</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="tr-tr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/tr-tr/">Türkiye</a> </li> </ul> <div class="twgn twgn-region-selector__list-wrapper "> <ul class="twgn twgn-region-selector__list twgn-region-selector__list--desktop twgn-region-selector__list--col-1"> <li class="twgn twgn-region-selector__list-item" data-item-id="zh-tw"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/zh-tw/">台灣</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="de-de"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/de-de/">Deutschland</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-apac"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-apac/">Asia, Australia & New Zealand</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-emea"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-emea/">Europe, Middle East & Africa</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-us"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/">United States & Canada</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-es"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-es/">España</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-419"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-419/">Latinoamérica</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="fr-fr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/fr-fr/">France</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="it-it"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/it-it/">Italia</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ja-jp"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ja-jp/">日本</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ko-kr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ko-kr/">대한민국</a> </li> </ul> <ul class="twgn twgn-region-selector__list twgn-region-selector__list--desktop twgn-region-selector__list--col-2"> <li class="twgn twgn-region-selector__list-item" data-item-id="pt-br"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/pt-br/">Brasil</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="th-th"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/th-th/">ประเทศไทย</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="tr-tr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/tr-tr/">Türkiye</a> </li> </ul> </div> </div> </div> </div> </div> <div class="twgn twgn-logo-bar__login"> </div> </div> </div> </header> <div class="twgn twgn-sub-header"> <nav class="twgn twgn-secondary-nav twgn--no-js twgn-secondary-nav--hidden" data-secondary-nav-styles="https://www.thinkwithgoogle.com/components/header-footer/prod/1-1/static/secondary-nav.css?version=jLltOg%3D%3D" > </nav> <div class="twgn twgn-notification-queue"> </div> </div> <span class="js-component js-ancestors" data-ancestor-id-parent="" data-ancestor-id-child="" data-ancestor-id-grand-child="" data-page-id="intl-it-it" data-component-priority-import></span> <main id="main-content"> <article> <div class="homepage-header__container"> <div class="homepage-header grid-parent"> <div class="homepage-header__wrapper grid-row"> <div class="homepage-header__content"> <h1 class="homepage-header__title">Insight. Idee. Ispirazione.</h1> <p class="homepage-header__subtitle">Dai una marcia in più al tuo marketing con Think with Google.</p> </div> </div> </div> </div> <div class="page-content"> <section class="page-section grid-parent"> <a class="spotlight-article grid-row js-analytics-click" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/youtube-per-vendite-nurofen-caps/" aria-label="Feature of the week - Massimizzare impatto ed efficacia: la ricetta di Reckitt per lanciare Nurofencaps - Leggi il caso di successo di Reckitt che ha lanciato in Italia le nuove capsule molli Nurofen Caps con una strategia efficace non solo per far conoscere il nuovo prodotto al grande pubblico, ma anche per avere un impatto positivamente significativo sulle vendite. - " data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/youtube-per-vendite-nurofen-caps/", "pagePosition": "Homepage Module", "moduleType": "Homepage - Spotlight Article Module", "cardType": "Spotlight" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/youtube-per-vendite-nurofen-caps/", "index_of_clicked_item": "1", "content_type": "Homepage", "click_text": "Massimizzare impatto ed efficacia: la ricetta di Reckitt per lanciare Nurofencaps", "event_location": "Homepage - Spotlight Article Module" }' > <div class="article-content__text article-content__text--is-desktop-hidden" aria-hidden="true"> <p class="article-content__eyebrow">Articolo della settimana</p> <div class="article-content__text-wrapper" > <h2 class="article-content__title">Massimizzare impatto ed efficacia: la ricetta di Reckitt per lanciare Nurofencaps</h2> <p class="article-content__description">Leggi il caso di successo di Reckitt che ha lanciato in Italia le nuove capsule molli Nurofen Caps con una strategia efficace non solo per far conoscere il nuovo prodotto al grande pubblico, ma anche per avere un impatto positivamente significativo sulle vendite.</p> </div> </div> <div class="spotlight__empty-column"></div> <div class="spotlight__media-anchor" aria-hidden="true"> <picture class="picture-image js-component js-lazy-load-image spotlight__media" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/HERO_LYiXeu5.gif" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-767x431.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-1534x862.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-767x431.png 1x, https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-1534x862.png 2x" type="image/png" > <source data-srcset="https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px)" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/HERO_LYiXeu5.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px)" type="image/png" > <img width="1280" height="720" fetchpriority="high" data-src="https://storage.googleapis.com/twg-content/original_images/HERO_LYiXeu5.gif" alt="Massimizzare impatto ed efficacia: la ricetta di Reckitt per lanciare Nurofencaps"> </picture> </div> <div class="article-content__text " aria-hidden="true"> <p class="article-content__eyebrow">Articolo della settimana</p> <div class="article-content__text-wrapper" > <h2 class="article-content__title">Massimizzare impatto ed efficacia: la ricetta di Reckitt per lanciare Nurofencaps</h2> <p class="article-content__description">Leggi il caso di successo di Reckitt che ha lanciato in Italia le nuove capsule molli Nurofen Caps con una strategia efficace non solo per far conoscere il nuovo prodotto al grande pubblico, ma anche per avere un impatto positivamente significativo sulle vendite.</p> </div> </div> </a> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading page-section__title--homepage"> Insight e tendenze </h2> </div> <div class="card-group__container card-group__container--grid"> <div class="detail__push"></div> <ul class="card-group card-group--grid" role="list"> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/turismo-2040-insight/" aria-label="Global - Articolo - Viaggi 2040: 2,4 miliardi di motivi per guardare con entusiasmo al futuro del settore " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="1" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/turismo-2040-insight/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/turismo-2040-insight/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "1", "cardType": "feature animation" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Viaggi 2040: 2,4 miliardi di motivi per guardare con entusiasmo al futuro del settore", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/turismo-2040-insight/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "1" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Globale </span> <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <div class="video__container card__image" > <video class="video_animation js-component js-lazy-load-image" role="presentation" aria-hidden="true" muted loop autoplay playsinline preload="none" disableRemotePlayback > <source data-src =" https://storage.googleapis.com/twg-content/media/Travel_2040_yWeZFZU.mp4 " type="video/mp4" > </video> </div> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> Viaggi 2040: 2,4 miliardi di motivi per guardare con entusiasmo al futuro del settore </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/neuroscienze-contenuti-video-youtube/" aria-label="Europe, Middle East & Africa - Articolo - Le neuroscienze svelano il segreto per aumentare l'engagement con i video " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="2" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/neuroscienze-contenuti-video-youtube/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/neuroscienze-contenuti-video-youtube/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "2", "cardType": "feature animation" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Le neuroscienze svelano il segreto per aumentare l\u0027engagement con i video", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/neuroscienze-contenuti-video-youtube/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "2" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label geographic-label--longer-label"> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Europa, Medio Oriente e Africa </span> <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <div class="video__container card__image" > <video class="video_animation js-component js-lazy-load-image" role="presentation" aria-hidden="true" muted loop autoplay playsinline preload="none" disableRemotePlayback > <source data-src =" https://storage.googleapis.com/twg-content/media/TwG_79_Wagtail_hero.mp4 " type="video/mp4" > </video> </div> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> Le neuroscienze svelano il segreto per aumentare l'engagement con i video </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/customer-journey/consumatori-sicuri-per-migliorare-metriche/" aria-label="Global - Articolo - I consumatori che si sentono sicuri non solo comprano, ma fanno volare i numeri che contano " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="3" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/customer-journey/consumatori-sicuri-per-migliorare-metriche/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/customer-journey/consumatori-sicuri-per-migliorare-metriche/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "3", "cardType": "feature animation" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "I consumatori che si sentono sicuri non solo comprano, ma fanno volare i numeri che contano", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/customer-journey/consumatori-sicuri-per-migliorare-metriche/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "3" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Globale </span> <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <div class="video__container card__image" > <video class="video_animation js-component js-lazy-load-image" role="presentation" aria-hidden="true" muted loop autoplay playsinline preload="none" disableRemotePlayback > <source data-src =" https://storage.googleapis.com/twg-content/media/2512_GMI_GlobalConsumerJourneyResearch_Hero_Inline_1209px.mp4 " type="video/mp4" > </video> </div> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> I consumatori che si sentono sicuri non solo comprano, ma fanno volare i numeri che contano </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/fandom-youtube-generazione-z-tendenze-video-marketing/" aria-label="Global - Articolo - I fandom stanno ridefinendo la cultura pop. Ecco cosa possono fare i brand per tenere il passo " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="4" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/fandom-youtube-generazione-z-tendenze-video-marketing/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/fandom-youtube-generazione-z-tendenze-video-marketing/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "4", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "I fandom stanno ridefinendo la cultura pop. Ecco cosa possono fare i brand per tenere il passo", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/video/fandom-youtube-generazione-z-tendenze-video-marketing/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "4" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Globale </span> <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_US_2542_-_YT_Culture_and_Trends_Report__1.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Cult.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Cul.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Culture_and_Trend.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Culture_and_Tren.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_US_2542_-_YT_Culture_and_Trends_Report__1.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> I fandom stanno ridefinendo la cultura pop. Ecco cosa possono fare i brand per tenere il passo </h3> </div> </div> </a> </li> </ul> </div> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading"> Strategie di marketing e innovazione </h2> </div> <div class="card-group__container card-group__container--grid"> <div class="detail__push"></div> <ul class="card-group card-group--grid" role="list"> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/regola-80-20-lifetime-value-cliente/" aria-label=" Articolo - La regola dell'80/20 per aumentare il lifetime value cliente " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="1" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/regola-80-20-lifetime-value-cliente/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/regola-80-20-lifetime-value-cliente/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "1", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "La regola dell\u002780/20 per aumentare il lifetime value cliente", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/regola-80-20-lifetime-value-cliente/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "1" }' > <div class="card__header" aria-hidden="true" > <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-US-2569-Customer-Lifetime-Value--How-to-Build-it_2.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-Lifetime-Valu.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2569-Customer-Lifetime-Val.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1210" height="681" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-US-2569-Customer-Lifetime-Value--How-to-Build-it_2.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> La regola dell'80/20 per aumentare il lifetime value cliente </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/strategie/dati-e-misurazione/futuro-della-misurazione-predittiva-degli-annunci/" aria-label="Europe, Middle East & Africa - Articolo - Tutto quello che devi sapere sul futuro della misurazione predittiva degli annunci " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="2" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/strategie/dati-e-misurazione/futuro-della-misurazione-predittiva-degli-annunci/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/strategie/dati-e-misurazione/futuro-della-misurazione-predittiva-degli-annunci/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "2", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Tutto quello che devi sapere sul futuro della misurazione predittiva degli annunci", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/dati-e-misurazione/futuro-della-misurazione-predittiva-degli-annunci/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "2" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label geographic-label--longer-label"> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Europa, Medio Oriente e Africa </span> <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/hero_cX2SYpQ.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/hero_cX2SYpQ.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/hero_cX2SYpQ.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/hero_cX2SYpQ.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/hero_cX2SYpQ.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="2560" height="1152" data-src="https://storage.googleapis.com/twg-content/original_images/hero_cX2SYpQ.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> Tutto quello che devi sapere sul futuro della misurazione predittiva degli annunci </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/ai-trasforma-processo-decisionale-dei-consumatori/" aria-label=" Articolo - Come l'AI può portare più soddisfazione e meno rimorsi nel processo decisionale dei consumatori " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="3" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/ai-trasforma-processo-decisionale-dei-consumatori/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/ai-trasforma-processo-decisionale-dei-consumatori/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "3", "cardType": "override card image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Come l\u0027AI può portare più soddisfazione e meno rimorsi nel processo decisionale dei consumatori", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/ai-trasforma-processo-decisionale-dei-consumatori/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "3" }' > <div class="card__header" aria-hidden="true" > <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-EMEA-48-wagtail-hero.original.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-h.2e16d0ba.fill-600x337.format-webp_VPLmBFG.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-.2e16d0ba.fill-1200x674.format-webp_n7py8zq.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-hero.original.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-EMEA-48-wagtail-hero.original.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="2560" height="1152" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-EMEA-48-wagtail-hero.original.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> Come l'AI può portare più soddisfazione e meno rimorsi nel processo decisionale dei consumatori </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/stagione-dei-saldi-festivita/" aria-label="Global - Articolo - Guida al retail 2024: comprendi i clienti e rendi ogni contatto importante durante le festività " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="4" data-vars-url="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/stagione-dei-saldi-festivita/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/stagione-dei-saldi-festivita/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "4", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Guida al retail 2024: comprendi i clienti e rendi ogni contatto importante durante le festività", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/stagione-dei-saldi-festivita/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "4" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Globale </span> <span class="card__header-editorial-type">Articolo</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/HoG_Google_RetailGuide_2024_Article_3_Thumbnail2x_HlyjyWU.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/HoG_Google_RetailGuid.2e16d0ba.fill-600x337.format-webp_iHjgFLO.webp 1x, https://storage.googleapis.com/twg-content/images/HoG_Google_RetailGui.2e16d0ba.fill-1200x674.format-webp_NT7nzaB.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/HoG_Google_RetailGuide_2024_Articl.2e16d0ba.fill-600x337_ZPu73Wa.png 1x, https://storage.googleapis.com/twg-content/images/HoG_Google_RetailGuide_2024_Artic.2e16d0ba.fill-1200x674_RcaKEhB.png 2x" type="image/png" > <img width="1601" height="901" data-src="https://storage.googleapis.com/twg-content/original_images/HoG_Google_RetailGuide_2024_Article_3_Thumbnail2x_HlyjyWU.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Articolo</span> <h3 class="card__title"> Guida al retail 2024: comprendi i clienti e rendi ogni contatto importante durante le festività </h3> </div> </div> </a> </li> </ul> </div> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading"> Raccolte </h2> </div> <div class="card-overflow-group-container"> <div class="card-group card-group--grid card-overflow-group"> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/futuro-del-marketing/digital-transformation/strategie-marketing-cmo/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/futuro-del-marketing/digital-transformation/strategie-marketing-cmo/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "1", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/futuro-del-marketing/digital-transformation/strategie-marketing-cmo/", "content_type": "Homepage", "click_text": "CMO a prova di futuro", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "1" }' aria-label="CMO a prova di futuro - Insight, risorse e strategie per guidare la tua organizzazione di marketing verso il futuro - 13 Articoli" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">CMO a prova di futuro</h3> <p class="card__description">Insight, risorse e strategie per guidare la tua organizzazione di marketing verso il futuro</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#article"></use> </svg> <span> 13 Articoli </span> </div> </a> </li> </ul> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/raccolte/casi-di-successo/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/raccolte/casi-di-successo/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "2", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/raccolte/casi-di-successo/", "content_type": "Homepage", "click_text": "Casi di successo italiani", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "2" }' aria-label="Casi di successo italiani - Esplora i casi di successo italiani dell'ultimo anno e prendi spunto per sviluppare la tua strategia di marketing. - 21 Collezioni" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">Casi di successo italiani</h3> <p class="card__description">Esplora i casi di successo italiani dell'ultimo anno e prendi spunto per sviluppare la tua strategia di marketing.</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#collection"></use> </svg> <span> 21 Collezioni </span> </div> </a> </li> </ul> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/raccolte/retail/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/raccolte/retail/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "3", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/raccolte/retail/", "content_type": "Homepage", "click_text": "Scopri trend e insight sul settore Retail", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "3" }' aria-label="Scopri trend e insight sul settore Retail - Aggiornati sulle ultime tendenze del settore retail e scopri come brand italiani e globali stanno implementando strategie di marketing - 15 Articoli" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">Scopri trend e insight sul settore Retail</h3> <p class="card__description">Aggiornati sulle ultime tendenze del settore retail e scopri come brand italiani e globali stanno implementando strategie di marketing</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#article"></use> </svg> <span> 15 Articoli </span> </div> </a> </li> </ul> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "4", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/", "content_type": "Homepage", "click_text": "Tendenze di consumo e statistiche di ricerca", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "4" }' aria-label="Tendenze di consumo e statistiche di ricerca - Scopri le ultime tendenze di consumo attraverso gli insight di Google e le statistiche della Rete di Ricerca. - 7 Raccolta" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">Tendenze di consumo e statistiche di ricerca</h3> <p class="card__description">Scopri le ultime tendenze di consumo attraverso gli insight di Google e le statistiche della Rete di Ricerca.</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#collection"></use> </svg> <span> 7 Raccolta </span> </div> </a> </li> </ul> </div> </div> </section> </div> <div class="page-content page-content--light-grey"> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading"> Strumenti di Google </h2> </div> <div class="card-overflow-group-container"> <ul class="card-group card-group--grid card-overflow-group card-group--tools" aria-label="Strumenti di Google"> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Market Finder </h3> <p class="card__description" aria-hidden="true" > Ottieni dati e insight per esportare in nuovi mercati globali. </p> <a href="https://marketfinder.thinkwithgoogle.com/intl/it_it/?utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020&_ga=2.130180175.1907002299.1647247187-581041586.1646732831&_gac=1.128656894.1647" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Market Finder - Ottieni dati e insight per esportare in nuovi mercati globali. - Scopri di più" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://marketfinder.thinkwithgoogle.com/intl/it_it/?utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020&_ga=2.130180175.1907002299.1647247187-581041586.1646732831&_gac=1.128656894.1647", "pagePosition": "Homepage Module", "index": "1", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://marketfinder.thinkwithgoogle.com/intl/it_it/?utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020&_ga=2.130180175.1907002299.1647247187-581041586.1646732831&_gac=1.128656894.1647", "content_type": "Homepage", "click_text": "Market Finder", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "1" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Scopri di più <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/MarketFinder.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Google Trends </h3> <p class="card__description" aria-hidden="true" > Scopri gli interessi degli utenti con le tendenze di ricerca. </p> <a href="https://trends.google.com/trends/?geo=IT&utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Google Trends - Scopri gli interessi degli utenti con le tendenze di ricerca. - Scopri di più" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://trends.google.com/trends/?geo=IT&utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020", "pagePosition": "Homepage Module", "index": "2", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://trends.google.com/trends/?geo=IT&utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020", "content_type": "Homepage", "click_text": "Google Trends", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "2" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Scopri di più <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/GoogleTrends.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Digital Maturity Benchmark </h3> <p class="card__description" aria-hidden="true" > Il tuo percorso verso la Digital Marketing Transformation. </p> <a href="https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/?utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Digital Maturity Benchmark - Il tuo percorso verso la Digital Marketing Transformation. - Scopri di più" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/?utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020", "pagePosition": "Homepage Module", "index": "3", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/?utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020", "content_type": "Homepage", "click_text": "Digital Maturity Benchmark", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "3" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Scopri di più <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-110x110.format-webp_RjEC8YS.webp 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-228x220.format-webp_EBG177J.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-600x337.format-webp_5wvXtyB.webp 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBench.2e16d0ba.fill-1200x674.format-webp_YxnNujL.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-300x169.format-webp_bcjUQwY.webp 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-600x337.format-webp_5wvXtyB.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-110x110.format-webp_RjEC8YS.webp 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-228x220.format-webp_EBG177J.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-600x337.format-webp_5wvXtyB.webp 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBench.2e16d0ba.fill-1200x674.format-webp_YxnNujL.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchm.2e16d0ba.fill-600x337.format-webp_5wvXtyB.webp 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBench.2e16d0ba.fill-1200x674.format-webp_YxnNujL.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/DigitalMaturityBenchmark_GQbgagj.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/DigitalMaturityBenchmark_GQbgagj.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Destination Insights </h3> <p class="card__description" aria-hidden="true" > Scopri trend, insight e ulteriori risorse dedicate al settore del turismo. </p> <a href="https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool&utm_medium=referral" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Destination Insights - Scopri trend, insight e ulteriori risorse dedicate al settore del turismo. - Scopri di più" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool&utm_medium=referral", "pagePosition": "Homepage Module", "index": "4", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool&utm_medium=referral", "content_type": "Homepage", "click_text": "Destination Insights", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "4" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Scopri di più <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX6.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-110x110.jpg 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-228x220.jpg 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-1200x674.jpg 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-300x169.jpg 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-600x337.jpg 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-110x110.jpg 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-228x220.jpg 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-1200x674.jpg 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/hotel_insights-IT_sX69PUw.2e16d0ba.fill-1200x674.jpg 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="5334" height="3000" data-src ="https://storage.googleapis.com/twg-content/original_images/hotel_insights-IT_sX69PUw.jpg" alt=""> </picture> </li> </ul> </div> <div class="page-section__footer"> <a class="page-section__cta js-analytics-click" href="https://www.thinkwithgoogle.com/intl/it-it/strumenti/" data-analytics='{ "event": "trackEvent", "category": "Homepage", "action": "Module CTA Click", "label": "https://www.thinkwithgoogle.com/intl/it-it/strumenti/", "pagePosition": "Homepage Module", "moduleType": "Homepage - Tools Module" }'>Scopri tutti gli strumenti</a> </div> </section> </div> </article> </main> <div role="dialog" aria-modal="true" class="modal js-component js-modal modal--hidden modal--market-selector" data-name="market-selector" data-modifier="market-selector" aria-labelledby="market-selector-title" data-component-priority-import > <div class="modal__mask"> <div class="modal__content-container"> <span tabindex="0" class="modal__focus-handle"></span> <div class="modal__content"> <div class="js-component js-market-selector market-selector-modal" data-locales="[{"name": "zh-tw", "code": "zh-hant", "language": "Traditional Chinese", "title": "\u53f0\u7063", "label": "\u53f0\u7063", "path": "/intl/zh-tw/", "id": 15}, {"name": "de-de", "code": "de-de", "language": "German", "title": "Deutschland", "label": "Deutschland", "path": "/intl/de-de/", "id": 17}, {"name": "en-apac", "code": "en-apac", "language": "English", "title": "Asia, Australia & New Zealand", "label": "Asia, Australia & New Zealand", "path": "/intl/en-apac/", "id": 4}, {"name": "en-emea", "code": "en-emea", "language": "English", "title": "Europe, Middle East & Africa", "label": "EMEA", "path": "/intl/en-emea/", "id": 8}, {"name": "en-us", "code": "en", "language": "English", "title": "United States & Canada", "label": "United States & Canada", "path": "/", "id": 1}, {"name": "es-es", "code": "es-es", "language": "Spanish", "title": "Espa\u00f1a", "label": "Espa\u00f1a", "path": "/intl/es-es/", "id": 11}, {"name": "es-419", "code": "es-419", "language": "Spanish", "title": "Latinoam\u00e9rica", "label": "Latinoam\u00e9rica", "path": "/intl/es-419/", "id": 10}, {"name": "fr-fr", "code": "fr-fr", "language": "French", "title": "France", "label": "France", "path": "/intl/fr-fr/", "id": 18}, {"name": "it-it", "code": "it-it", "language": "Italian", "title": "Italia", "label": "Italia", "path": "/intl/it-it/", "id": 21}, {"name": "ja-jp", "code": "ja-jp", "language": "Japanese", "title": "\u65e5\u672c", "label": "\u65e5\u672c", "path": "/intl/ja-jp/", "id": 14}, {"name": "ko-kr", "code": "ko-kr", "language": "Korean", "title": "\ub300\ud55c\ubbfc\uad6d", "label": "\ub300\ud55c\ubbfc\uad6d", "path": "/intl/ko-kr/", "id": 13}, {"name": "pt-br", "code": "pt-br", "language": "Brazilian Portuguese", "title": "Brasil", "label": "Brasil", "path": "/intl/pt-br/", "id": 12}, {"name": "th-th", "code": "th-th", "language": "Thai", "title": "\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22", "label": "\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22", "path": "/intl/th-th/", "id": 16}, {"name": "tr-tr", "code": "tr-tr", "language": "Turkish", "title": "T\u00fcrkiye", "label": "T\u00fcrkiye", "path": "/intl/tr-tr/", "id": 20}]" data-component-priority-import> <div class="market-selector-modal__wrapper"> <button class="js-component js-modal-close market-selector-modal__close-button js-analytics-click" data-name="market-selector" data-analytics='{ "event": "trackEvent", "category": "Market Selector", "action": "Intl Market Select Dismissed", "label": "Top Right Exit", "pagePosition": "Modal" }'> <span class="visually-hidden">Chiudere</span> <svg class="market-selector-modal__close-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-close-x"></use> </svg> </button> <div class="market-selector-modal__content"> <h2 class="market-selector-modal__title" id="market-selector-title"> Stai visitando il nostro sito per Italia. </h2> <p class="market-selector-modal__description">In base alla tua posizione, ti consigliamo di consultare questa versione della pagina:</p> <div class="locale-select-container js-component js-locale-select market-selector__select-container"> <div class="locale-select-wrapper market-selector__select-wrapper"> <select class="locale-select js-locale-select-element" aria-label="Seleziona il tuo paese" data-analytics-position="Modal" id="locale-select" data-market-selector-sync="true" > <option value=""></option> <option value="zh-tw" data-path="/intl/zh-tw/" data-locale="zh-tw">台灣 </option> <option value="de-de" data-path="/intl/de-de/" data-locale="de-de">Deutschland </option> <option value="en-apac" data-path="/intl/en-apac/" data-locale="en-apac">Asia, Australia & New Zealand </option> <option value="en-emea" data-path="/intl/en-emea/" data-locale="en-emea">Europe, Middle East & Africa </option> <option value="en-us" data-path="/" data-locale="en-us">United States & Canada </option> <option value="es-es" data-path="/intl/es-es/" data-locale="es-es">España </option> <option value="es-419" data-path="/intl/es-419/" data-locale="es-419">Latinoamérica </option> <option value="fr-fr" data-path="/intl/fr-fr/" data-locale="fr-fr">France </option> <option value="it-it" data-path="/intl/it-it/" data-locale="it-it">Italia </option> <option value="ja-jp" data-path="/intl/ja-jp/" data-locale="ja-jp">日本 </option> <option value="ko-kr" data-path="/intl/ko-kr/" data-locale="ko-kr">대한민국 </option> <option value="pt-br" data-path="/intl/pt-br/" data-locale="pt-br">Brasil </option> <option value="th-th" data-path="/intl/th-th/" data-locale="th-th">ประเทศไทย </option> <option value="tr-tr" data-path="/intl/tr-tr/" data-locale="tr-tr">Türkiye </option> </select> <svg class="locale-select-icon market-selector__locale-select-icon" role="presentation" aria-hidden="true" > <use href="/_qs/static/dist/icons/svg-sprites.svg#caret"></use> </svg> </div> <div> <button class="locale-select-go-button js-locale-select-go-button"> Vai </button> </div> </div> <div class="market-selector-footer"> <button class="market-selector-footer__button js-analytics-click" data-analytics='{ "event": "trackEvent", "category": "Market Selector", "action": "Intl Market Select Dismissed", "label": "No Thanks", "pagePosition": "Modal" }'> No, grazie </button> </div> </div> </div> </div> </div> <div class="modal__bottom-spacer"></div> </div> </div> </div> <footer class="twgn twgn-footer twgn--no-js"> <div class="twgn twgn-footer__wrap"> <div class="twgn twgn-footer__top"> <div class="twgn twgn-footer__top-row"> <div class="twgn twgn-footer__header"> Scopri gli ultimi dati, insight e suggerimenti di ricerca su Think with Google. </div> <div class="twgn twgn-footer__follow-us twgn-footer__follow-us--top"> <div class="twgn twgn-follow-us"> <div class="twgn twgn-footer__follow-us__label"> Seguici </div> <div class="twgn twgn-footer__follow-us__links"> <ul class="twgn twgn-footer__follow-us__list"> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.linkedin.com/company/think-with-google" target="_blank" data-follow="share-linkedin"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 23 23"><path d="M21.224 0c.936 0 1.696.74 1.695 1.653v19.613c0 .913-.761 1.654-1.695 1.654H1.69c-.932 0-1.69-.741-1.69-1.654V1.653C0 .74.758 0 1.69 0h19.534zM5.098 3.155a1.972 1.972 0 10-.002 3.943 1.972 1.972 0 00.002-3.943zM3.396 19.53h3.403V8.592H3.396V19.53zM8.931 8.592v-.001 10.94h3.395v-5.41c0-1.428.27-2.81 2.04-2.81 1.745 0 1.765 1.632 1.765 2.9v5.32h3.4v-6c0-2.945-.636-5.21-4.079-5.21-1.653 0-2.762.907-3.215 1.767h-.047V8.592H8.931z"/></svg> <span class="twgn twgn-tooltip__content">Seguici su Linkedin</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://twitter.com/ThinkwithGoogle" target="_blank" data-follow="share-twitter"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 20"><path d="M23.687 2.59a9.288 9.288 0 01-2.723.765A4.863 4.863 0 0023.048.667a9.418 9.418 0 01-3.013 1.18A4.675 4.675 0 0016.574.311c-2.62 0-4.743 2.178-4.743 4.861 0 .38.042.753.123 1.108-3.94-.203-7.435-2.139-9.773-5.08a4.92 4.92 0 00-.642 2.444c0 1.687.838 3.175 2.11 4.046A4.654 4.654 0 011.5 7.08v.06c0 2.356 1.635 4.321 3.804 4.768-.398.11-.817.17-1.25.17-.306 0-.602-.03-.893-.09.604 1.933 2.355 3.339 4.43 3.377a9.366 9.366 0 01-5.89 2.078c-.383 0-.76-.023-1.131-.066a13.166 13.166 0 007.269 2.187c8.723 0 13.492-7.408 13.492-13.833l-.016-.63a9.605 9.605 0 002.372-2.512z"/></svg> <span class="twgn twgn-tooltip__content">Seguici su Twitter</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.facebook.com/GoogleIT/?fref=ts" target="_blank" data-follow="share-facebook"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 22 22"><path d="M20.763 0H1.213C.542 0 0 .543 0 1.213v19.55c0 .67.543 1.213 1.213 1.213h10.526v-8.499H8.885v-3.326h2.854V7.703c0-2.839 1.733-4.384 4.265-4.384a23.5 23.5 0 012.56.13v2.968h-1.747c-1.378 0-1.644.654-1.644 1.615v2.119h3.294l-.43 3.326h-2.864v8.499h5.59c.67 0 1.213-.543 1.213-1.213V1.213c0-.67-.544-1.213-1.213-1.213z"/></svg> <span class="twgn twgn-tooltip__content">Seguici su Facebook</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="/intl/it-it/rss.xml" target="_blank" data-follow="rss-feed"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15"><path d="M4.2 12.882a2.1 2.1 0 11-4.2-.026 2.1 2.1 0 014.2.026zM.035 0c8.3 0 15 6.8 14.9 15h-2.7c0-6.7-5.5-12.3-12.2-12.3V0zm0 5.5c5.3 0 9.5 4.2 9.4 9.5h-2.7c.1-3.7-3-6.8-6.7-6.8V5.5z"/></svg> <span class="twgn twgn-tooltip__content">Iscriviti al nostro feed RSS</span> </a> </li> </ul> </div> </div> </div> </div> <div class="twgn twgn-footer__menu"> <div class="twgn twgn-footer-nav__menu"> <ul class="twgn twgn-footer-nav__menu-level-1"> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="tendenze-e-insight"> <button data-item-id="tendenze-e-insight" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Insight</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="tendenze-e-insight" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Insight </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="tendenze-e-insight"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="tendenze-e-insight"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tendenze-e-insight-overview" href="/intl/it-it/tendenze-e-insight/" aria-label="Panoramica, Insight" > Panoramica </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tendenze-e-insight-customer-journey" href="/intl/it-it/tendenze-e-insight/customer-journey/" > Customer Journey </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tendenze-e-insight-tendenze-di-consumo" href="/intl/it-it/tendenze-e-insight/tendenze-di-consumo/" > Tendenze di consumo </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="strategie"> <button data-item-id="strategie" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Strategie</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="strategie" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Strategie </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="strategie"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="strategie"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strategie-overview" href="/intl/it-it/strategie/" aria-label="Panoramica, Strategie" > Panoramica </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strategie-app-e-mobile" href="/intl/it-it/strategie/app-e-mobile/" > App e mobile </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strategie-dati-e-misurazione" href="/intl/it-it/strategie/dati-e-misurazione/" > Dati e misurazione </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strategie-marketing-automation" href="/intl/it-it/strategie/marketing-automation/" > Intelligenza artificiale </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="raccolte-retail" href="/intl/it-it/raccolte/retail/" > Retail </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strategie-ricerca-google" href="/intl/it-it/strategie/ricerca-google/" > Ricerca Google </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strategie-video" href="/intl/it-it/strategie/video/" > Video </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="futuro-del-marketing"> <button data-item-id="futuro-del-marketing" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Futuro del Marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="futuro-del-marketing" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Futuro del Marketing </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="futuro-del-marketing"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="futuro-del-marketing"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="futuro-del-marketing-overview" href="/intl/it-it/futuro-del-marketing/" aria-label="Panoramica, Futuro del Marketing" > Panoramica </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="futuro-del-marketing-creativita" href="/intl/it-it/futuro-del-marketing/creativita/" > Creatività </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="futuro-del-marketing-digital-transformation" href="/intl/it-it/futuro-del-marketing/digital-transformation/" > Digital Transformation </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="futuro-del-marketing-management-e-cultura-aziendale" href="/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/" > Management e cultura aziendale </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale" href="/intl/it-it/futuro-del-marketing/privacy-e-fiducia-digitale/" > Privacy e fiducia digitale </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="futuro-del-marketing-tecnologia-emergente" href="/intl/it-it/futuro-del-marketing/tecnologia-emergente/" > Tecnologia emergente </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="strumenti"> <button data-item-id="strumenti" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Strumenti</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="strumenti" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Strumenti </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="strumenti"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="strumenti"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strumenti-overview" href="/intl/it-it/strumenti/" aria-label="Panoramica, Strumenti" > Panoramica </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strumenti-google-trends" href="https://trends.google.com/trends/?geo=IT&utm_source=TwG_tools_page&utm_medium=referral&utm_campaign=Q4_2020" > Google Trends </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strumenti-market-finder" href="https://marketfinder.thinkwithgoogle.com/intl/it_it" > Market Finder </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strumenti-destination-insights" href="https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool&utm_medium=referral" > Destination Insights </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="strumenti-digital-maturity-benchmark" href="https://digitalmaturitybenchmark.withgoogle.com/" > Digital Maturity Benchmark </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class="twgn twgn-footer__region-selector-container twgn-footer__region-selector-container--top"> <div class="twgn twgn-footer__region-selector-container__wrap"> <button class="twgn twgn-region-selector-trigger twgn-region-selector-trigger--footer twgn--no-js twgn-region-selector__link " data-parent="footer" tabindex="0" aria-label="Cambia area geografica, current region Italia"> <span class="twgn twgn-region-selector__icon" role="none"> <svg class="twgn" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9.99 0C4.47 0 0 4.48 0 10C0 15.52 4.47 20 9.99 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 9.99 0ZM16.92 6H13.97C13.65 4.75 13.19 3.55 12.59 2.44C14.43 3.07 15.96 4.35 16.92 6ZM10 2.04C10.83 3.24 11.48 4.57 11.91 6H8.09C8.52 4.57 9.17 3.24 10 2.04ZM2.26 12C2.1 11.36 2 10.69 2 10C2 9.31 2.1 8.64 2.26 8H5.64C5.56 8.66 5.5 9.32 5.5 10C5.5 10.68 5.56 11.34 5.64 12H2.26ZM3.08 14H6.03C6.35 15.25 6.81 16.45 7.41 17.56C5.57 16.93 4.04 15.66 3.08 14ZM6.03 6H3.08C4.04 4.34 5.57 3.07 7.41 2.44C6.81 3.55 6.35 4.75 6.03 6ZM10 17.96C9.17 16.76 8.52 15.43 8.09 14H11.91C11.48 15.43 10.83 16.76 10 17.96ZM12.34 12H7.66C7.57 11.34 7.5 10.68 7.5 10C7.5 9.32 7.57 8.65 7.66 8H12.34C12.43 8.65 12.5 9.32 12.5 10C12.5 10.68 12.43 11.34 12.34 12ZM12.59 17.56C13.19 16.45 13.65 15.25 13.97 14H16.92C15.96 15.65 14.43 16.93 12.59 17.56ZM14.36 12C14.44 11.34 14.5 10.68 14.5 10C14.5 9.32 14.44 8.66 14.36 8H17.74C17.9 8.64 18 9.31 18 10C18 10.69 17.9 11.36 17.74 12H14.36Z" fill="inherit"/> </svg> </span> <span class="twgn twgn-region-selector__link-label"> Italia </span> </button> </div> </div> </div> </div> <div class="twgn twgn-footer__wrap twgn-footer__wrap--bottom"> <div class="twgn twgn-footer__bottom"> <div class="twgn twgn-footer__follow-us twgn-footer__follow-us--bottom"> <div class="twgn twgn-follow-us"> <div class="twgn twgn-footer__follow-us__label"> Seguici </div> <div class="twgn twgn-footer__follow-us__links"> <ul class="twgn twgn-footer__follow-us__list"> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.linkedin.com/company/think-with-google" target="_blank" data-follow="share-linkedin"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 23 23"><path d="M21.224 0c.936 0 1.696.74 1.695 1.653v19.613c0 .913-.761 1.654-1.695 1.654H1.69c-.932 0-1.69-.741-1.69-1.654V1.653C0 .74.758 0 1.69 0h19.534zM5.098 3.155a1.972 1.972 0 10-.002 3.943 1.972 1.972 0 00.002-3.943zM3.396 19.53h3.403V8.592H3.396V19.53zM8.931 8.592v-.001 10.94h3.395v-5.41c0-1.428.27-2.81 2.04-2.81 1.745 0 1.765 1.632 1.765 2.9v5.32h3.4v-6c0-2.945-.636-5.21-4.079-5.21-1.653 0-2.762.907-3.215 1.767h-.047V8.592H8.931z"/></svg> <span class="twgn twgn-tooltip__content">Seguici su Linkedin</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://twitter.com/ThinkwithGoogle" target="_blank" data-follow="share-twitter"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 20"><path d="M23.687 2.59a9.288 9.288 0 01-2.723.765A4.863 4.863 0 0023.048.667a9.418 9.418 0 01-3.013 1.18A4.675 4.675 0 0016.574.311c-2.62 0-4.743 2.178-4.743 4.861 0 .38.042.753.123 1.108-3.94-.203-7.435-2.139-9.773-5.08a4.92 4.92 0 00-.642 2.444c0 1.687.838 3.175 2.11 4.046A4.654 4.654 0 011.5 7.08v.06c0 2.356 1.635 4.321 3.804 4.768-.398.11-.817.17-1.25.17-.306 0-.602-.03-.893-.09.604 1.933 2.355 3.339 4.43 3.377a9.366 9.366 0 01-5.89 2.078c-.383 0-.76-.023-1.131-.066a13.166 13.166 0 007.269 2.187c8.723 0 13.492-7.408 13.492-13.833l-.016-.63a9.605 9.605 0 002.372-2.512z"/></svg> <span class="twgn twgn-tooltip__content">Seguici su Twitter</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.facebook.com/GoogleIT/?fref=ts" target="_blank" data-follow="share-facebook"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 22 22"><path d="M20.763 0H1.213C.542 0 0 .543 0 1.213v19.55c0 .67.543 1.213 1.213 1.213h10.526v-8.499H8.885v-3.326h2.854V7.703c0-2.839 1.733-4.384 4.265-4.384a23.5 23.5 0 012.56.13v2.968h-1.747c-1.378 0-1.644.654-1.644 1.615v2.119h3.294l-.43 3.326h-2.864v8.499h5.59c.67 0 1.213-.543 1.213-1.213V1.213c0-.67-.544-1.213-1.213-1.213z"/></svg> <span class="twgn twgn-tooltip__content">Seguici su Facebook</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="/intl/it-it/rss.xml" target="_blank" data-follow="rss-feed"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15"><path d="M4.2 12.882a2.1 2.1 0 11-4.2-.026 2.1 2.1 0 014.2.026zM.035 0c8.3 0 15 6.8 14.9 15h-2.7c0-6.7-5.5-12.3-12.2-12.3V0zm0 5.5c5.3 0 9.5 4.2 9.4 9.5h-2.7c.1-3.7-3-6.8-6.7-6.8V5.5z"/></svg> <span class="twgn twgn-tooltip__content">Iscriviti al nostro feed RSS</span> </a> </li> </ul> </div> </div> </div> <div class="twgn twgn-footer__bottom__left"> <div class="twgn twgn-footer__logo"> <a aria-label="Go to Google Home" class="twgn twgn-footer__logo-link" href="https://www.google.com/?hl=it-it" target="_blank" > <svg class="twgn twgn-footer__logo__logo" width="76" height="24" viewBox="0 0 76 24" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.54808 18.6184C4.36164 18.6184 0 14.441 0 9.30921C0 4.17788 4.36164 0 9.54808 0C12.4175 0 14.4593 1.11275 15.9978 2.56582L14.184 4.35938C13.082 3.33769 11.5908 2.54323 9.54808 2.54323C5.76111 2.54323 2.79991 5.56319 2.79991 9.30921C2.79991 13.0557 5.76111 16.0756 9.54808 16.0756C12.0042 16.0756 13.4036 15.0991 14.2989 14.2137C15.033 13.4871 15.5159 12.4427 15.6984 11.0122H9.54808V8.46941H18.2008C18.2926 8.92354 18.339 9.46859 18.339 10.0589C18.339 11.9661 17.8097 14.3272 16.1127 16.0077C14.4593 17.7103 12.348 18.6184 9.54808 18.6184Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M29.1079 12.6238C29.1079 10.4667 27.5529 8.99091 25.7507 8.99091C23.9475 8.99091 22.3926 10.4667 22.3926 12.6238C22.3926 14.7583 23.9475 16.2566 25.7507 16.2566C27.5529 16.2566 29.1079 14.7583 29.1079 12.6238ZM31.7224 12.6238C31.7224 16.0751 29.0403 18.6179 25.7507 18.6179C22.4611 18.6179 19.7791 16.0751 19.7791 12.6238C19.7791 9.14982 22.4611 6.62964 25.7507 6.62964C29.0403 6.62964 31.7224 9.14982 31.7224 12.6238Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M42.4947 12.6238C42.4947 10.4667 40.9397 8.99091 39.1365 8.99091C37.3343 8.99091 35.7793 10.4667 35.7793 12.6238C35.7793 14.7583 37.3343 16.2566 39.1365 16.2566C40.9397 16.2566 42.4947 14.7583 42.4947 12.6238ZM45.1082 12.6238C45.1082 16.0751 42.4271 18.6179 39.1365 18.6179C35.8469 18.6179 33.1658 16.0751 33.1658 12.6238C33.1658 9.14982 35.8469 6.62964 39.1365 6.62964C42.4271 6.62964 45.1082 9.14982 45.1082 12.6238Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M55.8199 12.6464C55.8199 10.535 54.3972 8.9909 52.5844 8.9909C50.7484 8.9909 49.2108 10.535 49.2108 12.6464C49.2108 14.7355 50.7484 16.2566 52.5844 16.2566C54.3972 16.2566 55.8199 14.7355 55.8199 12.6464ZM58.161 6.99271V17.7556C58.161 22.1828 55.5224 23.9996 52.4009 23.9996C49.4629 23.9996 47.6964 22.0466 47.03 20.4572L49.3479 19.5038C49.7613 20.4798 50.7706 21.6378 52.4009 21.6378C54.3972 21.6378 55.6373 20.4119 55.6373 18.1186V17.2558H55.5446C54.9477 17.9823 53.8003 18.6179 52.3545 18.6179C49.3257 18.6179 46.548 16.0072 46.548 12.6464C46.548 9.26338 49.3257 6.62964 52.3545 6.62964C53.8003 6.62964 54.9477 7.26527 55.5446 7.96914H55.6373V6.99271H58.161Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M60.1646 18.2546H62.8274V0.635254H60.1646V18.2546Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M66.9357 12.4422L72.353 10.2172C72.0536 9.46802 71.1592 8.94557 70.1036 8.94557C68.7495 8.94557 66.8671 10.1263 66.9357 12.4422ZM73.2927 14.5993L75.3586 15.9614C74.6941 16.9379 73.087 18.6179 70.3093 18.6179C66.8671 18.6179 64.3811 15.984 64.3811 12.6237C64.3811 9.05922 66.8903 6.62964 70.0118 6.62964C73.1556 6.62964 74.6941 9.10448 75.1983 10.444L75.4735 11.1253L67.3713 14.4404C67.9914 15.6436 68.9552 16.2566 70.3093 16.2566C71.6634 16.2566 72.6051 15.5984 73.2927 14.5993Z" fill="#5F6368"/> </svg> <span class="twgn twgn--visually-hidden">Google</span> </a> </div> <div class="twgn twgn-footer__bottom-links"> <ul class="twgn twgn-footer__bottom-links__list"> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="https://about.google/" target="_blank">Informazioni su Google</a></li> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="/intl/it-it/raccolte/about/" target="_blank">Cos'è Think with Google</a></li> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="https://policies.google.com/privacy?hl=it-it" target="_blank">Privacy e termini di servizio</a></li> <li class="twgn twgn-footer__bottom-links__item twgn-footer__bottom-links__item--button"> <button aria-hidden="true" class="twgn twgn-footer__button glue-cookie-notification-bar-control"> Cookies management controls </button> </li> </ul> </div> </div> <div class="twgn twgn-footer__bottom__right"> <div class="twgn twgn-footer__region-selector-container twgn-footer__region-selector-container--bottom"> <div class="twgn twgn-footer__region-selector-container__wrap"> <button class="twgn twgn-region-selector-trigger twgn-region-selector-trigger--footer-desktop twgn--no-js twgn-region-selector__link " data-parent="footer-desktop" tabindex="0" aria-label="Cambia area geografica, current region Italia"> <span class="twgn twgn-region-selector__icon" role="none"> <svg class="twgn" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9.99 0C4.47 0 0 4.48 0 10C0 15.52 4.47 20 9.99 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 9.99 0ZM16.92 6H13.97C13.65 4.75 13.19 3.55 12.59 2.44C14.43 3.07 15.96 4.35 16.92 6ZM10 2.04C10.83 3.24 11.48 4.57 11.91 6H8.09C8.52 4.57 9.17 3.24 10 2.04ZM2.26 12C2.1 11.36 2 10.69 2 10C2 9.31 2.1 8.64 2.26 8H5.64C5.56 8.66 5.5 9.32 5.5 10C5.5 10.68 5.56 11.34 5.64 12H2.26ZM3.08 14H6.03C6.35 15.25 6.81 16.45 7.41 17.56C5.57 16.93 4.04 15.66 3.08 14ZM6.03 6H3.08C4.04 4.34 5.57 3.07 7.41 2.44C6.81 3.55 6.35 4.75 6.03 6ZM10 17.96C9.17 16.76 8.52 15.43 8.09 14H11.91C11.48 15.43 10.83 16.76 10 17.96ZM12.34 12H7.66C7.57 11.34 7.5 10.68 7.5 10C7.5 9.32 7.57 8.65 7.66 8H12.34C12.43 8.65 12.5 9.32 12.5 10C12.5 10.68 12.43 11.34 12.34 12ZM12.59 17.56C13.19 16.45 13.65 15.25 13.97 14H16.92C15.96 15.65 14.43 16.93 12.59 17.56ZM14.36 12C14.44 11.34 14.5 10.68 14.5 10C14.5 9.32 14.44 8.66 14.36 8H17.74C17.9 8.64 18 9.31 18 10C18 10.69 17.9 11.36 17.74 12H14.36Z" fill="inherit"/> </svg> </span> <span class="twgn twgn-region-selector__link-label"> Italia </span> </button> </div> </div> </div> </div> </div> </footer> <div role="dialog" aria-modal="true" class="modal js-component js-modal modal--hidden modal--fullwidth" data-name="video-modal" data-modifier="fullwidth" aria-labelledby="" data-component-priority-import > <div class="modal__mask"> <div class="modal__content-container"> <span tabindex="0" class="modal__focus-handle"></span> <div class="modal__content"> <div class="video-modal" id="video-modal"> <div class="video-modal__wrapper"> <button type="button" class="js-component js-modal-close video-modal__close-button" data-name="video-modal" > <span class="visually-hidden">Chiudere</span> <svg class="video-modal__close-button-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-close-x"></use> </svg> </button> <div class="video-modal__embed" id="video-modal-player"></div> </div> </div> </div> </div> </div> </div> </div> <script> function glueCookieNotificationBarLoaded (e) { initializeGTM(e) } </script> <script defer src="https://www.thinkwithgoogle.com/components/header-footer/prod/1-1/static/index.js" nonce="LjeOMbIEnklxuTP8vwpzNQ=="></script> <script defer src="/_qs/static/dist/js/manifest.69cc9818fc075cc955ae.js" nonce="LjeOMbIEnklxuTP8vwpzNQ=="></script> <script defer src="/_qs/static/dist/js/vendor.40d8ba5ee837121e7c22.js" nonce="LjeOMbIEnklxuTP8vwpzNQ=="></script> <script defer src="/_qs/static/dist/js/main.7fc85904bee8fbc873db.js" nonce="LjeOMbIEnklxuTP8vwpzNQ=="></script> <script async src="https://accounts.google.com/gsi/client" nonce="LjeOMbIEnklxuTP8vwpzNQ=="></script> <svg style="position:absolute;width:0;height:0;visibility:hidden;" role="presentation" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <style> .sprite-symbol-usage {display: none;} .sprite-symbol-usage:target {display: inline;} </style> <symbol viewBox="0 0 16 16" id="article"><g fill-rule="evenodd"><path d="M1 3h10a2 2 0 012 2v10a1 1 0 01-1 1H2a2 2 0 01-2-2V4a1 1 0 011-1z" fill="currentColor"/><rect width="13" height="13" x="2" y="1" fill="#FFF" rx="1"/><rect width="13" height="13" x="3" rx="1.25" fill="currentColor"/><path fill="#FFF" d="M5 2h10v2H5zm0 3h10v2H5zm0 3h5v2H5z"/></g></symbol> <symbol viewBox="0 0 43 30" fill="none" id="youtube-inverted"> <path d="M41.4118 4.6875C40.9765 2.85 39.5365 1.39286 37.6471 0.9375C34.4118 0 21.1765 0 21.6471 0C21.1765 0 7.94118 0 4.70588 0.9375C2.81647 1.39286 1.37647 2.85 0.941177 4.6875C0 8.03571 0 15 0 15C0 15 0 21.9643 0.941177 25.3125C1.37647 27.15 2.81647 28.6071 4.70588 29.0625C7.94118 30 21.1765 30 21.6471 30C21.1765 30 34.4118 30 37.6471 29.0625C39.5365 28.6071 40.9765 27.15 41.4118 25.3125C42.3529 21.9643 42.3529 15 42.3529 15C42.3529 15 42.3529 8.03571 41.4118 4.6875Z" fill="white"/> <path d="M15.8823 21.1767V8.82373L27.3529 15.4753L15.8823 21.1767Z" fill="#202124"/> </symbol> <symbol width="18" height="18" viewBox="0 0 18 18" id="visual-story"> <path d="M13.5 3C14.325 3 15 3.675 15 4.5V13.5C15 14.325 14.325 15 13.5 15V3ZM2.25 15C2.25 15.825 2.925 16.5 3.75 16.5H10.5C11.325 16.5 12 15.825 12 15V3C12 2.175 11.325 1.5 10.5 1.5H3.75C2.925 1.5 2.25 2.175 2.25 3V15ZM16.5 13.5C17.1225 13.5 17.625 12.9975 17.625 12.375V5.625C17.625 5.0025 17.1225 4.5 16.5 4.5V13.5Z"/> </symbol> <symbol viewBox="0 0 12 12" id="collection-recommendation"><path d="M2 3H1v7c0 .55.45 1 1 1h7v-1H2V3Zm8-2H4c-.55 0-1 .45-1 1v6c0 .55.45 1 1 1h6c.55 0 1-.45 1-1V2c0-.55-.45-1-1-1ZM5.5 7.5h-1v-1h1v1Zm0-2h-1v-1h1v1Zm0-2h-1v-1h1v1Zm2 4h-1v-1h1v1Zm0-2h-1v-1h1v1Zm0-2h-1v-1h1v1Zm2 4h-1v-1h1v1Zm0-2h-1v-1h1v1Zm0-2h-1v-1h1v1Z"/></symbol> <symbol viewBox="0 0 13 12" id="leaderboard-recommendation"><path d="M3.5 2h-2v2h2V2ZM11.5 2h-7v2h7V2ZM3.5 5h-2v2h2V5ZM11.5 5h-7v2h7V5ZM3.5 8h-2v2h2V8ZM11.5 8h-7v2h7V8Z"/></symbol> <symbol viewBox="0 0 17 17" id="external-link"><path d="M2.657 2.657A8 8 0 1013.97 13.97 8 8 0 002.657 2.657zm9.082 9.082h-1.211V6.956l-5.211 5.21-.856-.855 5.21-5.212H4.89V4.89h6.85v6.85z" fill-rule="evenodd"/></symbol> <symbol viewBox="0 0 16 16" id="items"><path d="M1.82353 9.23525H3.47059C3.92353 9.23525 4.29412 8.86466 4.29412 8.41172V6.76466C4.29412 6.31172 3.92353 5.94113 3.47059 5.94113H1.82353C1.37059 5.94113 1 6.31172 1 6.76466V8.41172C1 8.86466 1.37059 9.23525 1.82353 9.23525ZM1.82353 13.3529H3.47059C3.92353 13.3529 4.29412 12.9823 4.29412 12.5294V10.8823C4.29412 10.4294 3.92353 10.0588 3.47059 10.0588H1.82353C1.37059 10.0588 1 10.4294 1 10.8823V12.5294C1 12.9823 1.37059 13.3529 1.82353 13.3529ZM1.82353 5.1176H3.47059C3.92353 5.1176 4.29412 4.74702 4.29412 4.29407V2.64702C4.29412 2.19407 3.92353 1.82349 3.47059 1.82349H1.82353C1.37059 1.82349 1 2.19407 1 2.64702V4.29407C1 4.74702 1.37059 5.1176 1.82353 5.1176ZM5.94118 9.23525H14.1765C14.6294 9.23525 15 8.86466 15 8.41172V6.76466C15 6.31172 14.6294 5.94113 14.1765 5.94113H5.94118C5.48824 5.94113 5.11765 6.31172 5.11765 6.76466V8.41172C5.11765 8.86466 5.48824 9.23525 5.94118 9.23525ZM5.94118 13.3529H14.1765C14.6294 13.3529 15 12.9823 15 12.5294V10.8823C15 10.4294 14.6294 10.0588 14.1765 10.0588H5.94118C5.48824 10.0588 5.11765 10.4294 5.11765 10.8823V12.5294C5.11765 12.9823 5.48824 13.3529 5.94118 13.3529ZM5.11765 2.64702V4.29407C5.11765 4.74702 5.48824 5.1176 5.94118 5.1176H14.1765C14.6294 5.1176 15 4.74702 15 4.29407V2.64702C15 2.19407 14.6294 1.82349 14.1765 1.82349H5.94118C5.48824 1.82349 5.11765 2.19407 5.11765 2.64702Z" fill="currentColor"/></symbol> <symbol viewBox="0 0 12 16" id="pin"><path fill-rule="evenodd" d="M6 0c3.313 0 6 2.508 6 5.6C12 9.8 6 16 6 16S0 9.8 0 5.6C0 2.508 2.687 0 6 0zm0 3.368c-1.42 0-2.571 1.132-2.571 2.527C3.429 7.289 4.58 8.42 6 8.42c1.42 0 2.571-1.132 2.571-2.526S7.42 3.368 6 3.368z"/></symbol> <symbol viewBox="0 0 17 17" id="case-study"><path d="M14.5 4h-3V2.5c0-.83-.67-1.5-1.5-1.5H7c-.83 0-1.5.67-1.5 1.5V4h-3C1.67 4 1 4.67 1 5.5v8.25c0 .83.67 1.5 1.5 1.5h12c.83 0 1.5-.67 1.5-1.5V5.5c0-.83-.67-1.5-1.5-1.5zM10 4H7V2.5h3V4z"/></symbol> <symbol viewBox="0 0 15 15" id="collection"><path d="M0 5h15v10H0zm1-2h13v1H1zm1-2h11v1H2z"/></symbol> <symbol viewBox="0 0 15 15" id="data-collection"><path d="M0 5h15v10H0zm1-2h13v1H1zm1-2h11v1H2z"/></symbol> <symbol viewBox="0 0 17 17" id="infographic"><path d="M14.33 1H2.67C1.75 1 1 1.75 1 2.67v11.66c0 .92.75 1.67 1.67 1.67h11.66c.92 0 1.67-.75 1.67-1.67V2.67C16 1.75 15.25 1 14.33 1zM6 12.67H4.33V6.83H6v5.84zm3.33 0H7.67V4.33h1.66v8.34zm3.34 0H11V9.33h1.67v3.34z"/></symbol> <symbol viewBox="0 0 24 24" id="interactive-feature-redirect"><path d="M0 0h24v24H0z" fill="none"/><path d="M11.99 2C6.47 2 2 6.48 2 12s4.47 10 9.99 10C17.52 22 22 17.52 22 12S17.52 2 11.99 2zm4.24 16L12 15.45 7.77 18l1.12-4.81-3.73-3.23 4.92-.42L12 5l1.92 4.53 4.92.42-3.73 3.23L16.23 18z"/></symbol> <symbol viewBox="0 0 17 17" id="interview"><path d="M14.5 1h-12C1.68 1 1 1.68 1 2.5V16l3-3h10.5c.82 0 1.5-.68 1.5-1.5v-9c0-.82-.68-1.5-1.5-1.5zM4 6.25h9v1.5H4v-1.5zM10 10H4V8.5h6V10zm3-4.5H4V4h9v1.5z"/></symbol> <symbol viewBox="0 0 16 16" id="perspective"><path d="M13.1269 1H2.87306C2.06007 1 1.40822 1.7 1.40822 2.55556V13.4444C1.40822 14.3 2.0674 15 2.87306 15H5.80274C5.80274 15 6.65434 15 7.05832 15C7.4623 15 7.91246 15 8.47084 15C9.02922 15 10.1973 15 10.1973 15H13.1269C13.9326 15 14.5918 14.3 14.5918 13.4444V2.55556C14.5918 1.7 13.9326 1 13.1269 1ZM8 3.56667C9.09131 3.56667 9.97753 4.50778 9.97753 5.66667C9.97753 6.82556 9.09131 7.76667 8 7.76667C6.90869 7.76667 6.02247 6.82556 6.02247 5.66667C6.02247 4.50778 6.90869 3.56667 8 3.56667ZM12.3945 11.8889H3.60548V11.1889C3.60548 9.63333 6.53516 8.77778 8 8.77778C9.46484 8.77778 12.3945 9.63333 12.3945 11.1889V11.8889Z" fill="currentColor"/></symbol> <symbol viewBox="0 0 16 16" id="product-information"><path d="M8 1C4.136 1 1 4.136 1 8C1 11.864 4.136 15 8 15C11.864 15 15 11.864 15 8C15 4.136 11.864 1 8 1ZM8 11.5C7.615 11.5 7.3 11.185 7.3 10.8V8C7.3 7.615 7.615 7.3 8 7.3C8.385 7.3 8.7 7.615 8.7 8V10.8C8.7 11.185 8.385 11.5 8 11.5ZM8.7 5.9H7.3V4.5H8.7V5.9Z" fill="currentColor"/></symbol> <symbol viewBox="0 0 17 17" id="report"><path d="M10.5 1h-6C3.68 1 3 1.68 3 2.5v12c0 .82.67 1.5 1.5 1.5h9c.82 0 1.5-.68 1.5-1.5v-9L10.5 1zM12 13H6v-1.5h6V13zm0-3H6V8.5h6V10zM9.75 6.25V2.12l4.13 4.13H9.75z"/></symbol> <symbol viewBox="0 0 16 16" id="tool"><path d="M15.7817 13.0529L9.1233 6.3945c.655-1.6737.2911-3.6748-1.0551-5.021C6.6128-.082 4.4297-.373 2.6832.4637l3.1655 3.1655-2.2194 2.2194L.4638 2.6833c-.8368 1.7464-.5457 3.9295.9096 5.3849 1.3463 1.3462 3.3474 1.71 5.021 1.0551l6.6585 6.6584c.291.291.764.291 1.0187 0l1.71-1.71c.2912-.2548.2912-.7278 0-1.0188z" fill="currentColor" fill-rule="evenodd"/></symbol> <symbol viewBox="0 0 16 16" id="tutorial"> <path d="M12.0055 2.26709C10.5866 2.26709 9.05866 2.55813 8.00363 3.35849C6.94861 2.55813 5.42064 2.26709 4.00182 2.26709C2.94679 2.26709 1.82628 2.42716 0.887676 2.8419C0.356525 3.08201 0 3.5986 0 4.18796V12.3953C0 13.3412 0.887676 14.0397 1.80446 13.8069C2.51751 13.625 3.27421 13.5449 4.00182 13.5449C5.13688 13.5449 6.3447 13.7341 7.31969 14.2143C7.75625 14.4326 8.25102 14.4326 8.6803 14.2143C9.65529 13.7268 10.8631 13.5449 11.9982 13.5449C12.7258 13.5449 13.4825 13.625 14.1955 13.8069C15.1123 14.047 16 13.3485 16 12.3953V4.18796C16 3.5986 15.6435 3.08201 15.1123 2.8419C14.181 2.42716 13.0605 2.26709 12.0055 2.26709ZM14.5521 11.5295C14.5521 11.9879 14.13 12.3226 13.6789 12.2425C13.1332 12.1407 12.5657 12.097 12.0055 12.097C10.7685 12.097 8.9859 12.5699 8.00363 13.1884V4.8137C8.9859 4.19524 10.7685 3.7223 12.0055 3.7223C12.6748 3.7223 13.337 3.78778 13.97 3.92602C14.3047 3.99879 14.5521 4.2971 14.5521 4.63908V11.5295Z" fill="currentColor"/> <path d="M9.4442 7.00386C9.21136 7.00386 9.00036 6.85833 8.9276 6.6255C8.83301 6.34174 8.99308 6.02887 9.27685 5.94155C10.3974 5.57775 11.8453 5.46134 13.1768 5.61413C13.4751 5.65051 13.6934 5.91973 13.657 6.21804C13.6206 6.51636 13.3514 6.73464 13.0531 6.69826C11.8744 6.56002 10.5865 6.66916 9.61155 6.98203C9.55334 6.9893 9.49513 7.00386 9.4442 7.00386Z" fill="currentColor"/> <path d="M9.4442 8.93916C9.21136 8.93916 9.00036 8.79364 8.9276 8.5608C8.83301 8.27704 8.99308 7.96417 9.27685 7.87686C10.3901 7.51306 11.8453 7.39664 13.1768 7.54944C13.4751 7.58582 13.6934 7.85503 13.657 8.15335C13.6206 8.45166 13.3514 8.66994 13.0531 8.63356C11.8744 8.49532 10.5865 8.60446 9.61155 8.91733C9.55334 8.93188 9.49513 8.93916 9.4442 8.93916Z" fill="currentColor"/> <path d="M9.4442 10.8745C9.21136 10.8745 9.00036 10.7289 8.9276 10.4961C8.83301 10.2123 8.99308 9.89947 9.27685 9.81216C10.3901 9.44836 11.8453 9.33194 13.1768 9.48474C13.4751 9.52112 13.6934 9.79033 13.657 10.0886C13.6206 10.387 13.3514 10.598 13.0531 10.5689C11.8744 10.4306 10.5865 10.5398 9.61155 10.8526C9.55334 10.8672 9.49513 10.8745 9.4442 10.8745Z" fill="currentColor"/> </symbol> <symbol viewBox="0 0 10 12" id="video"><g fill="none" fill-rule="evenodd"><path d="M-.6.4h11.2v11.2H-.6z"/><path d="M.8.4v11.2L9.9 6z" fill="currentColor"/></g></symbol> <symbol xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="5.1 3.2 45.5 47.5" id="whatsapp"><defs><linearGradient id="c" x1="83.786" x2="83.786" y1="163.669" y2="3.738" gradientTransform="scale(.99776 1.00225)" gradientUnits="userSpaceOnUse"><stop offset="0%" stop-color="#20B038"/><stop offset="100%" stop-color="#60D66A"/></linearGradient><linearGradient id="d" x1="82.917" x2="82.917" y1="166.251" y2=".581" gradientTransform="scale(.99777 1.00224)" gradientUnits="userSpaceOnUse"><stop offset="0%" stop-color="#F9F9F9"/><stop offset="100%" stop-color="#FFF"/></linearGradient><filter id="b" width="1.15" height="1.149" x="-.078" y="-.072" filterUnits="objectBoundingBox"><feMorphology in="SourceAlpha" operator="dilate" radius="1" result="shadowSpreadOuter1"/><feOffset in="shadowSpreadOuter1" result="shadowOffsetOuter1"/><feGaussianBlur in="shadowOffsetOuter1" result="shadowBlurOuter1" stdDeviation="3"/><feColorMatrix in="shadowBlurOuter1" result="shadowMatrixOuter1" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.07 0"/><feOffset dy="2" in="SourceAlpha" result="shadowOffsetOuter2"/><feGaussianBlur in="shadowOffsetOuter2" result="shadowBlurOuter2" stdDeviation="2"/><feColorMatrix in="shadowBlurOuter2" result="shadowMatrixOuter2" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.19 0"/><feOffset in="SourceAlpha" result="shadowOffsetOuter3"/><feGaussianBlur in="shadowOffsetOuter3" result="shadowBlurOuter3" stdDeviation="2"/><feColorMatrix in="shadowBlurOuter3" result="shadowMatrixOuter3" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.06 0"/><feMerge><feMergeNode in="shadowMatrixOuter1"/><feMergeNode in="shadowMatrixOuter2"/><feMergeNode in="shadowMatrixOuter3"/></feMerge></filter><filter id="f" width="1.108" height="1.116" x="-.054" y="-.058" filterUnits="objectBoundingBox"><feOffset in="SourceAlpha" result="shadowOffsetOuter1"/><feGaussianBlur in="shadowOffsetOuter1" result="shadowBlurOuter1" stdDeviation="1.5"/><feColorMatrix in="shadowBlurOuter1" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.07 0"/></filter><path id="a" d="M.948 166.91l11.677-42.62A82.081 82.081 0 011.64 83.144C1.639 37.762 38.575.87 83.94.87a82.306 82.306 0 0182.307 82.341c-.02 45.382-36.945 82.275-82.307 82.275h-.031a82.243 82.243 0 01-39.332-10.015z"/><path id="e" d="M22.073 3.869C20.53.443 18.916.376 17.443.317 16.26.262 14.876.266 13.499.266a7.557 7.557 0 00-5.482 2.573C6.13 4.899.818 9.87.818 19.989c0 10.118 7.368 19.897 8.398 21.27 1.03 1.373 14.226 22.797 35.121 31.041 17.364 6.85 20.915 5.49 24.676 5.13 3.76-.359 12.166-4.976 13.883-9.778 1.716-4.803 1.712-8.915 1.184-9.775-.53-.86-1.887-1.374-3.947-2.4-2.06-1.026-12.166-6.006-14.052-6.688-1.886-.683-3.256-1.03-4.629 1.03-1.373 2.06-5.308 6.684-6.511 8.058-1.204 1.373-2.4 1.547-4.456.517-2.056-1.03-8.681-3.2-16.534-10.205-6.117-5.454-10.26-12.182-11.444-14.242-1.184-2.06-.127-3.157.903-4.195.924-.923 2.056-2.403 3.086-3.603 1.03-1.2 1.37-2.056 2.056-3.43.687-1.372.344-2.572-.173-3.602-.517-1.03-4.48-11.184-6.306-15.248z"/></defs><g fill="none"><g transform="translate(5.842 4.775) scale(.26303)"><use width="100%" height="100%" fill="#000" filter="url(#b)" xlink:href="#a"/><use width="100%" height="100%" fill="#fff" xlink:href="#a"/></g><path fill="url(#c)" d="M3.81 164.037l11.274-41.16A79.248 79.248 0 014.476 83.172c0-43.803 35.658-79.426 79.453-79.426a79.457 79.457 0 0179.454 79.485c0 43.803-35.662 79.43-79.45 79.43h-.035a79.441 79.441 0 01-37.967-9.665z" transform="translate(5.842 4.775) scale(.26303)"/><path fill="url(#d)" d="M.083 166.623l11.677-42.62A82.081 82.081 0 01.773 82.857C.773 37.475 37.71.582 83.076.582a82.306 82.306 0 0182.306 82.341c-.02 45.382-36.945 82.275-82.306 82.275h-.032a82.243 82.243 0 01-39.332-10.015l-43.63 11.44zm45.65-26.333l2.501 1.48a68.34 68.34 0 0034.818 9.533h.024c37.706 0 68.392-30.681 68.407-68.388a68.404 68.404 0 00-68.38-68.435c-37.733 0-68.42 30.674-68.435 68.38a68.246 68.246 0 0010.457 36.396l1.63 2.585-6.894 25.236z" transform="translate(6.07 4.85) scale(.26303)"/><g transform="translate(16.705 16.58) scale(.26303)"><use width="100%" height="100%" fill="#000" filter="url(#f)" xlink:href="#e"/><use width="100%" height="100%" fill="#fff" xlink:href="#e"/></g></g></symbol> <symbol viewBox="0 0 48 48" id="chevron-left"> <path d="M30.83 14.83l-2.83-2.83-12 12 12 12 2.83-2.83-9.17-9.17z"/> </symbol> </defs> <use id="article-usage" xlink:href="#article" class="sprite-symbol-usage" ></use> <use id="youtube-inverted-usage" xlink:href="#youtube-inverted" class="sprite-symbol-usage" ></use> <use id="visual-story-usage" xlink:href="#visual-story" class="sprite-symbol-usage" ></use> <use id="collection-recommendation-usage" xlink:href="#collection-recommendation" class="sprite-symbol-usage" ></use> <use id="leaderboard-recommendation-usage" xlink:href="#leaderboard-recommendation" class="sprite-symbol-usage" ></use> <use id="external-link-usage" xlink:href="#external-link" class="sprite-symbol-usage" ></use> <use id="items-usage" xlink:href="#items" class="sprite-symbol-usage" ></use> <use id="pin-usage" xlink:href="#pin" class="sprite-symbol-usage" ></use> <use id="case-study-usage" xlink:href="#case-study" class="sprite-symbol-usage" ></use> <use id="collection-usage" xlink:href="#collection" class="sprite-symbol-usage" ></use> <use id="data-collection-usage" xlink:href="#data-collection" class="sprite-symbol-usage" ></use> <use id="infographic-usage" xlink:href="#infographic" class="sprite-symbol-usage" ></use> <use id="interactive-feature-redirect-usage" xlink:href="#interactive-feature-redirect" class="sprite-symbol-usage" ></use> <use id="interview-usage" xlink:href="#interview" class="sprite-symbol-usage" ></use> <use id="perspective-usage" xlink:href="#perspective" class="sprite-symbol-usage" ></use> <use id="product-information-usage" xlink:href="#product-information" class="sprite-symbol-usage" ></use> <use id="report-usage" xlink:href="#report" class="sprite-symbol-usage" ></use> <use id="tool-usage" xlink:href="#tool" class="sprite-symbol-usage" ></use> <use id="tutorial-usage" xlink:href="#tutorial" class="sprite-symbol-usage" ></use> <use id="video-usage" xlink:href="#video" class="sprite-symbol-usage" ></use> <use id="whatsapp-usage" xlink:href="#whatsapp" class="sprite-symbol-usage" ></use> <use id="chevron-left-usage" xlink:href="#chevron-left" class="sprite-symbol-usage" ></use> </svg> <script defer src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" nonce="LjeOMbIEnklxuTP8vwpzNQ==" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="it-it" data-glue-cookie-notification-bar-site-id="thinkwithgoogle.com"> </script> </body> </html>

CINXE.COM

Think with Google: Insight e dati per la tua strategia di marketing