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Solution de mesure pour CTV et OTT | AppsFlyer

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mobiles" id="" href="https://www.appsflyer.com/fr/products/fraud-protection/"> <b class="d-block pb-2">Protection contre la fraude</b> <span class="d-none d-md-block navbar-nav__item-text"> Protégez votre budget marketing contre la fraude publicitaire sur les téléphones mobiles </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborez avec vos partenaires dans le respect de la vie privée." id="" href="https://www.appsflyer.com/fr/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborez avec vos partenaires dans le respect de la vie privée. </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Monétisation des données first-party pour stimuler la croissance des médias de détail" id="" href="https://www.appsflyer.com/fr/products/data-collaboration/"> <b class="d-block pb-2">Plateforme de Collaboration de Données AppsFlyer</b> <span class="d-none d-md-block navbar-nav__item-text"> Monétisation des données first-party pour stimuler la croissance des médias de détail </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connectez-vous à plus de 10 000 partenaires techs & médias" id="" href="https://www.appsflyer.com/fr/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connectez-vous à plus de 10 000 partenaires techs & médias </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Voir les prix </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Solutions pour iOS 14 </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Flux de données et API </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Vos équipes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/product/"> <span class="d-block pb-2">Produits</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Objectifs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Retrouvez la visibilité d’iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Croissance de votre App : le coup d’envoi</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Amplifiez les campagnes UA</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Maximisez la LTV des utilisateurs</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-roas/"> <span class="d-block pb-2">Maximiser le ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Secteurs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/food-drink/"> <span class="d-block pb-2">Alimentation</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/entertainment-music/"> <span class="d-block pb-2">Divertissement et musique</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/health-fitness/"> <span class="d-block pb-2">Santé et fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/travel/"> <span class="d-block pb-2">Voyages</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plateformes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partenariats </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/partners/"> <span class="d-block pb-2">Partenaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/agencies/"> <span class="d-block pb-2">Agences</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Apprendre" class="nav-link" href="#">Apprendre </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressources </span> <p>Tenez-vous informé des tendances du secteur, des dernières avancées, de nos contenus et de tout ce qui concerne AppsFlyer.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/resources/"> <span class="d-block pb-2">Rapports et guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/fr/"> <span class="d-block pb-2">Industry benchmarks<span class="d-inline d-sm-none tag-new">NEW!</span></span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/glossary/"> <span class="d-block pb-2">Glossaire</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/events/"> <span class="d-block pb-2">Événements et aux webinaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Centre d'aide</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><strong class="navbar-nav__title pb-4 d-block">Nouveaux benchmarks du secteur</strong><a href="https://www.appsflyer.com/benchmarks/"><img src="https://www.appsflyer.com/wp-content/uploads/2022/07/img-benchmarks-navigation.png" /></a><div class="d-block"><a href="https://www.appsflyer.com/benchmarks/" class="btn btn-arrow d-inline-block">En savoir plus</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Entreprise" class="nav-link" href="#">Entreprise </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Qui nous sommes </span> <p>Découvrez notre histoire, notre équipe, ce que nous défendons et les raisons de ce que nous faisons.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/about/"> <span class="d-block pb-2">À propos de nous</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/ceo/"> <span class="d-block pb-2">Blog du CEO</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/social-impact/"> <span class="d-block pb-2">Impact 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Contacter nos représentants </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="wp-block-appsflyer-block-solution-hero-banner solution-product-hero-banner solution-product-hero-banner--solution pt-100 pt-md-140 pt-lg-130 pb-20"><div class="container"><div class="row align-items-md-start justify-content-md-between"><figure class="col-md-6 pl-lg-30 pt-lg-2 order-1 order-md-2 "><img decoding="async" class="bgImage" src="https://www.appsflyer.com/wp-content/uploads/2022/04/CTV_Header-3.png" alt="" title="CTV_Header"/></figure><header class="col-md-6 col-xl-5 pr-md-0 pt-40 pt-md-0 pt-lg-50 pb-md-2 order-2 order-md-1 text-center text-md-left"><span class="d-block mb-25 mb-md-4 text-uppercase text-secondary">APPSFLYER POUR LA CTV</span><h1 class="mb-20 mb-sm-0">Connectez-vous à la plus grande audience au monde</h1><p class="has-mlarge-font-size">Nous vous fournissons les mesures précises des plateformes et des appareils dont vous avez besoin pour exploiter tout le potentiel du marché en plein essor de la CTV.</p><div class="hero-banner__buttons d-flex flex-column flex-sm-row align-items-center justify-content-center justify-content-md-start pt-20"><a href="https://www.appsflyer.com/fr/start/demo/" target="_self" role="button" data-aft="book-demo" data-aft-block="hero-banner" class="hero-banner__button btn btn-lg btn-primary btn-primary--dark btn-lg ">Contacter nos représentants</a><a href="https://www.appsflyer.com/fr/start/" target="_self" role="button" data-aft="sign-up-free" data-aft-block="hero-banner" class="hero-banner__button mt-20 mt-sm-0 ml-md-40 btn btn-lg btn-text btn-arrow ">S’inscrire gratuitement</a></div></header></div></div></section> <section class="wp-block-appsflyer-block-logos-strip logos-strip py-30 px-20" data-aos="false"><div class="container"><div class="logos-strip__items justify-content-between justify-content-sm-center px-xl-20 row justify-content-md-between"><div class="logos-strip__item col-md-1 py-3 px-2 py-sm-20 justify-content-xs-center align-items-center justify-content-center d-flex"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//Frame-3258.svg" width="103" height="60" alt="hulu logo" title="hulu logo" loading="lazy"/></div><div class="logos-strip__item col-md-1 py-3 px-2 py-sm-20 justify-content-xs-center align-items-center justify-content-center d-flex"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/09/Frame-3258-1.png" width="171" height="60" alt="" title="Frame 3258 (1)" loading="lazy"/></div><div class="logos-strip__item col-md-1 py-3 px-2 py-sm-20 justify-content-xs-center align-items-center justify-content-center d-flex"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/09/Frame-3262.png" width="171" height="60" alt="" title="Frame 3262" loading="lazy"/></div><div class="logos-strip__item col-md-1 py-3 px-2 py-sm-20 justify-content-xs-center align-items-center justify-content-center d-flex"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/09/Frame-3263.png" width="133" height="56" alt="" title="Frame 3263" loading="lazy"/></div><div class="logos-strip__item col-md-1 py-3 px-2 py-sm-20 justify-content-xs-center align-items-center justify-content-center d-flex"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/09/Frame-3258-2.png" width="95" height="60" alt="" title="Frame 3258 (2)" loading="lazy"/></div><div class="logos-strip__item col-md-1 py-3 px-2 py-sm-20 justify-content-xs-center align-items-center justify-content-center d-flex"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//Frame-3259.svg" width="94" height="60" alt="FuboTV logo" title="FuboTV logo" loading="lazy"/></div><div class="logos-strip__item col-md-1 py-3 px-2 py-sm-20 justify-content-xs-center align-items-center justify-content-center d-flex"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/09/Frame-3260.png" width="107" height="60" alt="" title="Frame 3260" loading="lazy"/></div></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="CTV_page_02" alt="" width="984" height="892" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/04/CTV_page_02-1.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Dynamisez la croissance et l&#8217;engagement des applications mobiles pilotées par la CTV</h2></header><div class="text-image-columns__text pt-20"><p>Tout le monde, y compris vos clients actuels et potentiels, regarde la CTV. Et c&#8217;est justement ce qui la rend si idéale pour l&#8217;acquisition d&#8217;utilisateurs mobiles. Nous vous donnons les outils nécessaires pour créer des campagnes mesurables et des parcours clients personnalisés et contextuels qui augmentent les conversions.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="CTV_2" alt="CTV _02" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/09/CTV_2.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Faites passer vos objectifs de croissance des TVC et des OTT en prime time</h2></header><div class="text-image-columns__text pt-20"><p>Pour exploiter l&#8217;énorme potentiel de la télévision par câble, il faut un moteur de mesure puissant qui soit en mesure de fournir des données fiables. Notre plateforme de mesure CTV aide les services de streaming à augmenter leurs indicateurs clés de performance (KPI), notamment les installations, les inscriptions, les revenus et les événements in-app, grâce aux données de mesure les plus fiables du secteur.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="ctv_03" alt="" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/09/ctv_03.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Transformez vos données en informations et en actions exploitables</h2></header><div class="text-image-columns__text pt-20"><p>Pour atteindre vos KPIs marketing, les données sur lesquelles vous vous fondez doivent être précises et faciles à comprendre. Notre suite analytique vous aide à séduire, acquérir et fidéliser les clients, grâce à un set complet d&#8217;outils comprenant un tableau de bord unifié de la campagne CTV ainsi que des rapports sur les cohortes et les données brutes.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-success-stories-slider success-stories-slider py-60"><div class="container"><div class="row no-gutters success-stories-slider__slider flex-column"><header class="col-12 pb-60 text-center"><h2>Don&#8217;t just take our word for it</h2></header><div class="success-stories-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading&#8230;</span></div></div><div class="col-md-10 px-0 offset-md-1 m-auto slider border-radius border-radius--type-3" id="success-stories-slider-4PqFX" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img fetchpriority="high" decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/02/fubotv-customer-story-og.jpg" class="bg-image" alt="" title="fubotv-customer-story-og" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">15%</div><span class="text-secondary">Reduction in CPI across Android and iOS</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">20%</div><span class="text-secondary">Increase in budget allocation efficiency</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“It’s all about data at the end of the day. There’s no other tool that aggregates and measures the data the way AppsFlyer does. Consolidating, comparing and being creative with the data helped our marketing teams come together to learn and rethink our marketing strategy across all channels and devices.”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/fr/customers/fubotv/">En savoir plus</a></footer></div></div></div></article><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/08/altbalaji-success-story-og.png" class="bg-image" alt="" title="ALTBalaji customer success story success story OG" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">24%</div><span class="text-secondary">Increase in install efficiency</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">6%</div><span class="text-secondary">Decrease in campaign costs</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“AppsFlyer is a trusted partner to work with and comes highly recommended by industry peers. It is a user-friendly platform, and the easy raw data access is what made AppsFlyer really appealing to us as an MMP platform. AppsFlyer is a far more robust platform, which along with the quick and well-informed responses from the customer success manager made it an easy decision for us to migrate.”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/altbalaji/">En savoir plus</a></footer></div></div></div></article><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2019/08/hostar-customer-story-og.jpg" class="bg-image" alt="Hotstar AppsFlyer Customer OG" title="Hotstar AppsFlyer Customer OG - Success Stories" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“AppsFlyer has been a great enabler for measurement and analysis of our digital campaigns. It has powered critical insights on channel and publisher performance which have helped us deliver outstanding business results on app adoption and retention.”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/hotstar/">En savoir plus</a></footer></div></div></div></article></div></div></div></section> <h2 class="wp-block-heading has-text-align-center" id="h-h3-attribution-et-mesure-de-la-ctv-to-ctv"><b>[H3] Attribution et mesure de la CTV-to-CTV</b></h2> <p class="has-text-align-center">Peu importe ce que vous mesurez, nous avons ce qu&#8217;il vous faut.</p> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center "><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/04/CTV-to-mbile-copy.png" width="47" height="36" alt="" title="Copie CTV- to-mobile"/></figure><header class="pt-0 pb-3"><h4>CTV-to-mobile</h4></header><div class="text-items-grid__text px-30"><p>Comprendre l&#8217;impact des publicités CTV sur les conversions mobiles.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure>Attribution TV &amp; OTT</figure><header class="pt-0 pb-3"><h4>CTV-to-CTV</h4></header><div class="text-items-grid__text px-30"><p>Mesurez et optimisez les performances des applications TVC.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure>QR codes</figure><header class="pt-0 pb-3"><h4>CTV et QR codes </h4></header><div class="text-items-grid__text px-30"><p>Convertissez les spectateurs des publicités CTV en utilisateurs d&#8217;applications grâce aux QR codes.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure>Groupe 1729</figure><header class="pt-0 pb-3"><h4>Analyse avancée</h4></header><div class="text-items-grid__text px-30"><p>Visualisez les performances de la CTV et d&#8217;autres campagnes en un seul et même lieu.</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default custom-bg-1 section-bg section-bg--blue-light-2"><div class="container"><div class="row flex-column"> <h2 class="has-text-align-center wp-block-heading" id="h-the-marketing-platform-that-keeps-your-customers-from-changing-the-channel">La plateforme marketing qui empêche vos clients de changer de chaîne.</h2> <p class="has-text-align-center has-normal-font-size">Obtenez tout ce dont vous avez besoin pour comprendre les parcours clients cross-canal, optimiser les événements in-app, maintenir l&#8217;engagement de vos clients et développer votre audience, le tout sur une seule et même plateforme.</p> </div></div></section> <section class="products-tabs"> <div class="container-fluid container-md"> <div class="row align-items-center"> <div class="col-12 col-md-4 mb-3"> <ul class="nav list-style-none nav-pills flex-column" id="tabs-holder" role="tablist"> <li class="nav-item position-relative m-0 py-4 active"> <span class="nav-link px-0" id="id0-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#id0" role="tab" aria-controls="id0" aria-selected="true"> <span class="products-tabs__tab-title mb-3 h5 d-block"> Mesurez </span> <span class="products-tabs__tab-text pt-3 pr-30"> Obtenez une visibilité totale sur la source de vos conversions et sur les 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class="products-tabs__tab-text pt-3 pr-30"> Améliorez l&#8217;engagement client en offrant des expériences transparentes de la CTV à l&#8217;application, tout en obtenant des données de mesure précises pour toutes vos campagnes. </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0" id="id3-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#id3" role="tab" aria-controls="id3" aria-selected="true"> <span class="products-tabs__tab-title mb-3 h5 d-block"> Protégez </span> <span class="products-tabs__tab-text pt-3 pr-30"> Protégez votre budget marketing en devançant toute menace, avant, pendant et après l&#8217;installation, grâce à une protection anti-fraude de pointe. </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0" id="id4-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#id4" role="tab" 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