Marketing Analytics - Passez de l'idée à l'action

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</a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Monétisation des données first-party pour stimuler la croissance des médias de détail" id="" href="https://www.appsflyer.com/fr/products/data-collaboration/"> <b class="d-block pb-2">Plateforme de Collaboration de Données AppsFlyer</b> <span class="d-none d-md-block navbar-nav__item-text"> Monétisation des données first-party pour stimuler la croissance des médias de détail </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connectez-vous à plus de 10 000 partenaires techs & médias" id="" href="https://www.appsflyer.com/fr/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connectez-vous à plus de 10 000 partenaires techs & médias </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Voir les prix </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Solutions pour iOS 14 </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Flux de données et API </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Vos équipes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/product/"> <span class="d-block pb-2">Produits</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Objectifs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Retrouvez la visibilité d’iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Croissance de votre App : le coup d’envoi</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Amplifiez les campagnes UA</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Maximisez la LTV des utilisateurs</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-roas/"> <span class="d-block pb-2">Maximiser le ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Secteurs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/food-drink/"> <span class="d-block pb-2">Alimentation</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/entertainment-music/"> <span class="d-block pb-2">Divertissement et musique</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/health-fitness/"> <span class="d-block pb-2">Santé et fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/travel/"> <span class="d-block pb-2">Voyages</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plateformes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partenariats </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/partners/"> <span class="d-block pb-2">Partenaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/agencies/"> <span class="d-block pb-2">Agences</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Apprendre" class="nav-link" href="#">Apprendre </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressources </span> <p>Tenez-vous informé des tendances du secteur, des dernières avancées, de nos contenus et de tout ce qui concerne AppsFlyer.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/resources/"> <span class="d-block pb-2">Rapports et guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/fr/"> <span class="d-block pb-2">Industry benchmarks<span class="d-inline d-sm-none tag-new">NEW!</span></span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/glossary/"> <span class="d-block pb-2">Glossaire</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/events/"> <span class="d-block pb-2">Événements et aux webinaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Centre d'aide</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><strong class="navbar-nav__title pb-4 d-block">Nouveaux benchmarks du secteur</strong><a href="https://www.appsflyer.com/benchmarks/"><img src="https://www.appsflyer.com/wp-content/uploads/2022/07/img-benchmarks-navigation.png" /></a><div class="d-block"><a href="https://www.appsflyer.com/benchmarks/" class="btn btn-arrow d-inline-block">En savoir plus</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Entreprise" class="nav-link" href="#">Entreprise </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Qui nous sommes </span> <p>Découvrez notre histoire, notre équipe, ce que nous défendons et les raisons de ce que nous faisons.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/about/"> <span class="d-block pb-2">À propos de nous</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/ceo/"> <span class="d-block pb-2">Blog du CEO</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/social-impact/"> <span class="d-block pb-2">Impact social</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" 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class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-des-analyses-marketing-basees-sur-les-donnees-et-concues-pour-les-professionnels">Des analyses marketing basées sur les données et conçues pour les professionnels</h2> <p></p> </div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Marketing-analytics_01" alt="" width="698" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/08/Marketing-analytics_01.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Obtenez une compréhension plus approfondie des performances de vos campagnes</h2></header><div class="text-image-columns__text pt-20"><p>Si vous souhaitez atteindre vos indicateurs clés de performance marketing, les données sur lesquelles vous vous appuyez se doivent d’être précises et faciles à comprendre. Nos outils d’analyse mobile ont justement été conçus pour vous apporter les informations dont vous avez besoin pour stimuler les conversions, améliorer la fidélisation des clients et augmenter les revenus.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Marketing-analytics_02" alt="" width="714" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/08/Marketing-analytics_02.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Bénéficiez d’un aperçu complet pour prendre de meilleures décisions marketing</h2></header><div class="text-image-columns__text pt-20"><p>Vos efforts marketing comportent d’innombrables éléments qui peuvent évoluer. C’est pourquoi nous fournissons des insights holistiques et cross-canal tout au long du funnel, afin que vous puissiez faire le lien entre les fonctions et les équipes, afin d’obtenir un aperçu complet de toutes vos campagnes.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Marketing-analytics_03" alt="" width="714" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/08/Marketing-analytics_03.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Agissez plus rapidement grâce au reporting en temps réel</h2></header><div class="text-image-columns__text pt-20"><p>Le marketing digital évolue rapidement et pour améliorer les performances de vos campagnes, vous devez être en mesure de réagir rapidement. Nos outils de reporting en temps réel et d’analyse des applications vous donnent l’avantage dont vous avez besoin pour optimiser votre stratégie marketing et obtenir de meilleurs résultats.</p></div></article></div></div></section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-testimonials-slider testimonials-slider pb-40 pb-sm-0"><div class="container"><div class="row mx-0 testimonials-slider__slider border-radius position-relative"><div class="testimonials-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading…</span></div></div><div class="m-auto col-md-10 slider section-bg section-bg--no-shape section-bg--purple-light-1" id="testimonials-slider-E3CEj" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/psafe-logo-appsflyer-customer.svg" alt="PSafe Logo - AppsFlyer customer" title="PSafe Logo - AppsFlyer customer - Product Page"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>« Les outils d’analyse marketing d’AppsFlyer nous offrent une vue à 360° de nos données d’attribution et de nos performances. Ils permettent à notre équipe de transformer rapidement ces données en informations exploitables à l’échelle mondiale ».</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/image-20.png" alt="" title="image 20"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Vitaliy Popov<span>Responsable des Analyses Marketing</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/telefonica-logo-appsflyer-customer.svg" alt="Telefonica Logo - AppsFlyer customer" title="Telefonica Logo - AppsFlyer customer - Product Page"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>« Les insights en temps réel d’AppsFlyer jouent un rôle essentiel dans notre marketing et le développement agile de nos produits mobiles. Ce qui nous permet de tester de nouvelles variantes et de comprendre leur impact sur le comportement des utilisateurs en temps réel. »</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/laura-gardia-telefonica-appsflyer-customer.png" alt="Laura Garcia Telefonica - AppsFlyer customer" title="Laura Garcia Telefonica- AppsFlyer customer - Product Page"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Laura García<span>Directrice Marketing</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/huuuge-logo-appsflyer-customer.svg" alt="Huuuge Logo - AppsFlyer customer" title="Huuge Logo - AppsFlyer customer - Product Page"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>« La possibilité de personnaliser exactement le type de données dont nous avons besoin avec plusieurs indicateurs clés de performance, nous offre une vue complète à 360° et en un clic. Notre équipe peut ainsi obtenir tous les aperçus spécifiques dont elle a besoin, instantanément, et au même endroit. »</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/micha-syrotiuk-huuuge-appsflyer-customer.png" alt="Misha Syrotiuk Huuuge - AppsFlyer customer" title="Misha Syrotiuk Huuuge - AppsFlyer customer - Product Page"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Misha Syrotiuk<span>Responsable Réseaux Publicitaires et Achat d’annonces programmatiques.u003cbru003e</span></figcaption></cite></footer></div></article></div></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column"> <h2 class="has-text-align-center wp-block-heading" id="h-les-caracteristiques-principales">Les caractéristiques principales</h2> <p class="has-text-align-center has-mlarge-font-size">Lorsque les données mènent, les performances suivent. Découvrez comment obtenir de nouveaux aperçus pour prendre des décisions en toute confiance.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center "><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/ico-dashboard-overview-1.svg" width="100" height="100" alt="" title="ico-dashboard-overview"/></figure><header class="pt-0 pb-3"><h4>Tableau de bord général</h4></header><div class="text-items-grid__text px-30"><p>Obtenez une vue complète et précise des performances de toutes vos campagnes, sur un seul tableau de bord.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/ico-cohort-retention-1.svg" width="100" height="100" alt="" title="ico-cohort-retention"/></figure><header class="pt-0 pb-3"><h4>Rapports de cohorte et de rétention</h4></header><div class="text-items-grid__text px-30"><p>Découvrez comment des segments de clientèle spécifiques peuvent être performants au fil du temps pour tout ce qui concerne les installations, la rétention, et bien plus encore.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/ico-incrementality-dashboard-1.svg" width="100" height="100" alt="" title="ico-incrementality-dashboard"/></figure><header class="pt-0 pb-3"><h4>Tableau de bord Incrementality</h4></header><div class="text-items-grid__text px-30"><p>Analysez vos tests d’exclusion et découvrez l’augmentation incrémentale de vos campagnes.</p></div><div class="text-items-grid__footer mt-auto mb-0 d-flex justify-content-center"><a id="btn_tbhphV" href="https://www.appsflyer.com/products/incrementality/" class="btn-arrow" data-aft="internal-link" data-aft-block="text-items-grid">Learn more</a></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/ico-custom-dashboards-1.svg" width="100" height="100" alt="" title="ico-custom-dashboards"/></figure><header class="pt-0 pb-3"><h4>Tableaux de bord personnalisés</h4></header><div class="text-items-grid__text px-30"><p>Créez des tableaux de bord spécifiques à vos campagnes pour une analyse quotidienne, grâce à notre interface ludique par drag-and-drop.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/ico-pivot-tables-1.svg" width="100" height="100" alt="" title="ico-pivot-tables"/></figure><header class="pt-0 pb-3"><h4>Tableaux croisés dynamiques</h4></header><div class="text-items-grid__text px-30"><p>Affranchissez-vous des feuilles de calcul compliquées et simplifiez vos analyses marketing pour des perspectives marketing plus claires.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/ico-appsflyer-on-the-go-1.svg" width="100" height="100" alt="" title="ico-appsflyer-on-the-go"/></figure><header class="pt-0 pb-3"><h4>AppsFlyer on-the-go</h4></header><div class="text-items-grid__text px-30"><p>Restez au courant des performances de votre campagne 24 heures sur 24 et 7 jours sur 7, grâce à des alertes qui peuvent être envoyées par e-mail, sur Slack ou sur l’application AppsFlyer.</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> À la recherche d’un MMP ? Obtenez maintenant et gratuitement une checklist d’évaluation. </span> <div class="block-subscribe-to-download__form--wrap w-100"> <form class="block-subscribe-to-download__form marketo-form__form mktoForm" id="mktoForm_3416" data-client-id="108-AVT-732" data-form-id="3416" data-form-cta="Téléchargez le MMP" data-current-url="https://www.appsflyer.com/fr/products/marketing-analytics/" data-item-name="CO: Downloadable Templates MMP Assessment 08-2022" data-form-type="content-form" data-action="message" data-block-freemails="1" data-redirect-url="" data-thank-you-title="Merci !" data-thank-you-text="" data-after-button="true" data-download-url="https://www.appsflyer.com/gatedpdfs/MMP_assessment_checklist_FR.pdf" data-button-aft="mmp_assessment_template" data-button-aft-block="subscribe-to-download" > <div class="form-preloader" role="status"> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> </div> </form> </div> <div class="block-subscribe-to-download__thank-you form-confirmation d-none mx-auto flex-column justify-content-center text-center"> <header class="form-confirmation__header form-confirmation--element pt-30 pb-4 "> <span class="h2 ">Merci !</span> </header> </div> </div> </div> </div> <script> jQuery('form').attr('data-current-url', document.location.hostname + document.location.pathname); </script> </div> </section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default section-bg section-bg--no-shape section-bg--blue-light-2 section-bg--block-section-1"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-connectez-vous-avec-les-outils-que-vous-utilisez-deja">Connectez-vous avec les outils que vous utilisez déjà</h2> <p class="has-text-align-center has-mlarge-font-size">Importez facilement les données AppsFlyer dans vos propres outils de BI ou intégrez-les à l’un de nos partenaires, grâce à notre API dédiée.</p> <div class="wp-block-image show-mobile-only"> <figure class="aligncenter size-large"><img decoding="async" width="334" height="309" src="https://www.appsflyer.com/wp-content/uploads//2020/08/integrations-marketing-analytics-mobile.svg" alt="" class="wp-image-20814"/></figure></div> <div class="wp-block-image hide-mobile"> <figure class="aligncenter size-large"><img decoding="async" width="1126" height="633" src="https://www.appsflyer.com/wp-content/uploads//2020/08/marketing-analytics-appsflyer-integrations-1.svg" alt="marketing-analytics-appsflyer-integrations" class="wp-image-56696"/></figure></div></div></div></section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer show-mobile-only"></div> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160 mt-sm-60 mt-md-0"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2"> Les questions fréquemment posées</h2></header><article class="section-faq__item" id="btn_1PloM6"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Puis-je essayer les outils d’analyse marketing gratuitement ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Oui, vous pouvez <a href="https://www.appsflyer.com/fr/start/">vous inscrire gratuitement</a>.</p></div></article><article class="section-faq__item" id="btn_Tgc7wz"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Puis-je utiliser AppsFlyer uniquement pour les analyses marketing ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">L’analyse marketing est incluse dans la plupart de nos abonnements, mais nous ne proposons pas ces fonctionnalités séparément.</p></div></article><article class="section-faq__item" id="btn_YwrOwe"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Puis-je exporter mes données ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Oui, vous pouvez exporter nos données d’analyse agrégées dans votre propre solution BI en utilisant l’API ou simplement en téléchargeant le rapport au format CSV.</p></div></article></div></div></section> <section class="buttons-items-grid pt-30 pb-60 pb-md-80 section-bg section-bg--blue-light-2 section-bg--buttons-items-grid"> <div class="container "> <header class="pt-50 pb-20 pt-sm-50 pb-sm-50 text-center"> <h2>Les solutions AppsFlyer</h2> </header> <div class="row"> <a href="https://www.appsflyer.com/fr/products/measurement/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-solution-de-mesure-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Solution de mesure </span> </div> </a> <a href="https://www.appsflyer.com/fr/products/cost-aggregation/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-aggregation-des-couts-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Aggrégation des coûts </span> </div> </a> <a href="https://www.appsflyer.com/fr/products/incrementality/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-solution-incrementality-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary 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