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Essays</span></div><ul class="weight-700 padding-left-1 share-block "><li><span class="text-s">1283 Words</span></li><li><span class="text-s">6 Pages</span></li></ul><div class="margin-top-auto"><a href="javascript:void(0);" class="button button--orange button--squarish text-m button--orange" id="ShowMoreButtonExtra" data-href="/writing/document/P3RRKN3TJ" rel="nofollow">Open Document</a></div></div></div></div></div><div id="divPreviewBlock" class="row essay-preview-block "><div class="columns large-8 paper-container paper-container--with-sidebar position-relative border-box-shadow margin-4 padding-2"><div class=""><div class="position-relative margin-4 text-xl"><div id="essay-body-heading-details"></div><script>if (typeof doShowProdHdr === 'function') { document.getElementById("essay-body-heading-details").style.display="none"; document.getElementById("essay-preview-premium-ribbon").style.display="none"; };</script><div class="document__body white-space--break-spaces break-word"><span class="document__preview text-l source-serif "><p>Company Introduction, Market Segmentation & Product Positioning<br /> Antonio Sanguinetti<br /> Dr. Eva Ananiewicz<br /> Strayer University<br /> Marketing Management<br /> July 21, 2012<br /> <br /> This paper will describe the details of a fictitious company and provided its background and will develop a <a href='/topics/marketing' style='color:#3174a3'>marketing</a> plan with a focus on segmenting and positioning its product and service. Thirdly, this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing segment for the product and provide a rationale for this segment and discuss the target market and provide a rationale for this target market. Also, it will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the<a data-href=/writing/document/P3RRKN3TJ class="document__middle white-space--normal source-serif text-l" rel="nofollow" style="cursor:pointer;white-space: normal;"> <i>…show more content…</i> </a></p></span><span class="document__preview text-l source-serif "><p class='text-ellipsis-after'>After researching the foreign markets, our department proposes that Canada would be our direction to go with to expand our business. The selection that we made is due to many factors. One of the factors involved is that Canada’s housing starts for 2012 is down by only percentage points. (Centre for the Study of Living Standards, 2012) This allows us to believe that the economy is still strong in the Canadian foreign market. There is new construction going on in Canada and there is potential for the market to go back up.<br /> Discuss the potential audiences for a marketing plan and the needs of those potential audiences. <br /> BACS anticipates that a majority of our clients will be building owners and property management firms contracting on behalf of building owners. BACS expects that the business’ client base will consist of commercial, industrial, and residential clientele. However, we anticipate that its secondary client base will come from the residential arena (homeowners). As time progresses, BACS may engage more complicated industrial and high-end commercial and industrial installations. The first group to be targeted is the owners of homes that are 12-15 years old and the second group is those that frequent the home improvement and construction supply stores. <br /> Identify the marketing segment for the product and provide a rationale for this segment. <br /> The <a href='/topics/hvac' style='color:#3174a3'>HVAC</a> industry is comprised of companies that manufacture,</p></span></div><div class="paper__gradient paper__gradient--bottom"></div><div class="center paper__cta"><a class="button text-m button--orange" id="ShowMoreButton" rel="nofollow" data-href="/writing/document/P3RRKN3TJ">Get Access</a></div></div></div></div><div class="columns large-4 hide-for-medium-only hide-for-small-only"><div class="rhino-slot center" id="essay_ad_sidebar"></div><div class="rhino-slot center" id="essay_ad_sidebar_1"></div></div></div><div class="row essay-preview-block essay-related-block "><div class="columns large-12 padding-1 no-padding-large"><div class="columns large-12 paper--related-separator-new"><span class="paper--related-separator-word">Related</span></div><div class="rhino-slot center" id="essay_ad_related"></div><section class=""><ul id="RelatedDocumentCenter" class="unstyled"><li id="related-essay1"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Baked-by-Melissa-F33TQA57KUEZ" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Baked by Melissa</h2></a><ul><li>7985 Words</li><li>32 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Baked-by-Melissa-F33TQA57KUEZ" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Baked by Melissa</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">I. 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