CINXE.COM

<!DOCTYPE html> <html> <head>  <script type="text/javascript" src="https://try.abtasty.com/170d56cbbec1e7608c37847ad438d87e.js"></script>  <link href="/writing/criticalcss/essay.min.css?v=3.5.79" media="screen" rel="stylesheet" type="text/css"/> <script> window.dataLayer = window.dataLayer || []; dataLayer.push({ "environment": "production" }); dataLayer.push({ "ga_enable_tracking": "true" }); dataLayer.push({ "version": "3.5.79" }); dataLayer.push({ "source_site_id": 21 }); </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.setAttributeNode(d.createAttribute('data-ot-ignore'));j.setAttribute('class','optanon-category-C0001');j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-56MW5HV');</script>  <title>Analysis of Groupon Marketing Strategy - 1479 Words | Bartleby</title> <meta name="description" content="Free Essay: With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the..." /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><meta http-equiv="Content-Security-Policy" content="upgrade-insecure-requests;block-all-mixed-content" /> <link rel="canonical" href="https://www.bartleby.com/essay/Analysis-of-Groupon-Marketing-Strategy-PKEDNRAQUDSX" /> </head> <body class="gray-ultra-light--bg"> <div id="app"> <div><div class="header-splat no-padding"><nav class="row top-nav top-nav--slim"><div class="columns small-2 medium-1 hide-for-large-only hide-for-large-up full-height"><section class="navigation"><div class="nav-container"><nav><div class="nav-mobile"><a href="javascript:void(0);" role="button" aria-label="Hamburger menu" aria-expanded="false" id="nav-toggle" class="burger full-height vert-align-middle display-inline-block cursor-pointer position-relative bv-popup-parent" data-bv-click="toggleClass('display-none'):'burger-popup-menu';addClass('display-none'):'writing-tools-mobile-list';toggleAttr('aria-expanded','true','false'):'nav-toggle';addClass('display-none'):'up-arrow-mobile';removeClass('display-none'):'down-arrow-mobile';toggleClass('active'):'nav-toggle';toggleClass('drop-down-move-down','drop-down-move-up'):'burger-popup-menu';"><span></span></a></div></nav></div></section><div class="drop-down-mobile display-none" id="burger-popup-menu" style="top:3.5rem;left:-0.6rem;border:none;width:103vw"><ul><li><a class="nav-drop-down-a nav-drop-down-a-main" href="/essay/">Essay</a></li><li><a class="nav-drop-down-a nav-drop-down-a-main" href="/topics/">Topics</a></li><li><a class="nav-drop-down-a nav-drop-down-a-main" href="/writing/">Writing</a></li></ul></div></div><div class="columns small-6 medium-3 large-3 full-height"><a href="https://www.bartleby.com/writing/" class="show-for-large vert-align-middle full-height"><div class="header-splat__logo-container"></div></a><div class="hide-for-large-up display-inline-block vert-align-middle full-height"><a href="https://www.bartleby.com/writing/" class="cursor-pointer"><img name="Homepage" class="vert-center" src="//assets.bartleby.com/1.17/images/logos/bartleby/logo-home.svg" width="70" height="35"/></a></div></div><div class="columns large-4 full-height hide-for-small-only hide-for-medium-only no-padding padding-top-0-5--large"><div class="columns large-2"><a href="/essay/" class="text-m white weight-600">Essays</a></div><div class="columns large-2"><a href="/topics/" class="text-m white weight-600">Topics</a></div><div class="columns large-2"><a href="/writing/" class="text-m white weight-600">Writing</a></div><div class="columns large-4"><a href="/write/tool/essay-checker" class="text-m white weight-600">Essay Checker</a></div><div class="columns"></div></div><div class="columns position-relative small-2 medium-5 large-4 full-height"><form class="search-box header-splat__search-box header-splat__search-box--custom-nav" id="search-form" action="/writing/search" method="GET"><input type="text" name="query" class="search-box__input search-box__input--gray-bg search-box__input--splat-header undefined" placeholder="Essay topics, assignments, speeches..."/><button aria-label="search" class="search-box__button search-box__button--splat-header" type="submit"><span class="search-box__icon search-box__icon--splat-header"><i class="header-splat__search-box--btn-icon"></i></span></button></form><div class="header-splat__search-toggle-container header-splat__search-toggle-container--custom-nav header-splat__search-toggle-container--custom-nav-ng1" data-bv-click="toggleClass('conditionally-visible'):'search-form';toggleAttr('aria-expanded','false','false'):'nav-toggle';addClass('display-none'):'burger-popup-menu';removeClass('active'):nav-toggle';addClass('display-none'):'writing-tools-mobile-list';removeClass('drop-down-move-down'):'burger-popup-menu';"><i class="header-splat__search-box--btn-icon-mobile" id="header-splat__icon-ui-24-search-toggle"></i></div></div><div class="columns small-2 medium-2 large-1 full-height align-right"><div class="header-splat__columns align-right"><a href="https://www.bartleby.com/writing/dashboard" rel="nofollow" aria-label="My Account"><div class="burger full-height vert-align-middle display-inline-block cursor-pointer position-relative"><div class="vert-center icon--account"></div></div></a></div></div></nav></div><div class="row small-12 columns padding-top-1"><nav class="margin-bottom-2"><ul class="unstyled nav-breadcrumbs"><li class="display-inline-block"><a href="https://www.bartleby.com/" class="capitalize brand-primary">Home Page</a></li><li class="display-inline-block"><a href="https://www.bartleby.com/writing/" class="capitalize brand-primary">Research</a></li><li class="display-inline-block"><span class="ash-gray capitalize">Analysis of Groupon Marketing Strategy</span></li></ul></nav></div><div class="rhino-slot center" id="essay_ad_top"></div><div class="row columns"></div><div class="row essay-preview-block"><div class="columns small-12 medium-8 large-8 no-padding"><div class="preview-header-row display-flex"><div class="columns small-5 medium-3 large-2 no-padding"><img src="//assets.bartleby.com/1.17/images/placeholders/essay_preview.png" width="100%" alt="preview"/></div><div class="columns small-7 medium-9 large-10 display-flex flex-flow-column"><h1 class="heading-s weight-700 no-margin ">Analysis of Groupon Marketing Strategy</h1><div class="grade-essay-card grade-good-essays"><span>Good Essays</span></div><ul class="weight-700 padding-left-1 share-block "><li><span class="text-s">1479 Words</span></li><li><span class="text-s">6 Pages</span></li></ul><div class="margin-top-auto"><a href="javascript:void(0);" class="button button--orange button--squarish text-m button--orange" id="ShowMoreButtonExtra" data-href="/writing/document/PKEDNRAQUDSX" rel="nofollow">Open Document</a></div></div></div></div></div><div id="divPreviewBlock" class="row essay-preview-block "><div class="columns large-8 paper-container paper-container--with-sidebar position-relative border-box-shadow margin-4 padding-2"><div class=""><div class="position-relative margin-4 text-xl"><div id="essay-body-heading-details"></div><script>if (typeof doShowProdHdr === 'function') { document.getElementById("essay-body-heading-details").style.display="none"; document.getElementById("essay-preview-premium-ribbon").style.display="none"; };</script><div class="document__body white-space--break-spaces break-word"><span class="document__preview text-l source-serif "><p>With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The <a href='/topics/marketing' style='color:#3174a3'>marketing</a> strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to: <br /> - Brand selection: the advertisements, messages and discounts offered consumers to try something new with lower price for a variety of product, restaurant<a data-href=/writing/document/PKEDNRAQUDSX class="document__middle white-space--normal source-serif text-l" rel="nofollow" style="cursor:pointer;white-space: normal;"> <i>…show more content…</i> </a></p></span><span class="document__preview text-l source-serif "><p class='text-ellipsis-after'>However, by nature, <a href='/topics/customer' style='color:#3174a3'>customer</a> priority on great deals only and unlikely in the future to purchase at higher retail prices. In the run long, the mechant come and go without continue offering they products / services to Groupon’s customers.<br /> b) Customer service issues: Many small and new companies participate in Groupon. Usually, they are not prepared to handle overwhelmed <a href='/topics/sales' style='color:#3174a3'>sales</a> and overlook the customer inquiries. This will affect the image of Groupon for poor customer service and response. Furthermore, the buy now and use later concept has made the customer unhappy due to the appointment has so limited and was blocked out of peak season.<br /> c) Competitors: There are several competitors have been significantly in the marketplace nowlike Living Social, Big Sales. Grouping needs to the outstanding among the corporations is a challenging task. Groupon need to proactive in promotingtheir products and continue to be innovative in order to stay on the market.<br /> d) Customers: Getting retain customers to continue purchasing from Groupon is challenging. Most customer purchase from Groupon for attractive deal likewise theypurchase from the competitors too if the items are offered from their site. Very likely, the on-line consumer will apply the five-stage purchase decision process before they purchase online. <br /> <br /> a) Setting up a good marketing strategy:<br /> Recognition of consumer behavior towards the decision of marketing strategy is necessary for developing effective marketing plan</p></span></div><div class="paper__gradient paper__gradient--bottom"></div><div class="center paper__cta"><a class="button text-m button--orange" id="ShowMoreButton" rel="nofollow" data-href="/writing/document/PKEDNRAQUDSX">Get Access</a></div></div></div></div><div class="columns large-4 hide-for-medium-only hide-for-small-only"><div class="rhino-slot center" id="essay_ad_sidebar"></div><div class="rhino-slot center" id="essay_ad_sidebar_1"></div></div></div><div class="row essay-preview-block essay-related-block "><div class="columns large-12 padding-1 no-padding-large"><div class="columns large-12 paper--related-separator-new"><span class="paper--related-separator-word">Related</span></div><div class="rhino-slot center" id="essay_ad_related"></div><section class=""><ul id="RelatedDocumentCenter" class="unstyled"><li id="related-essay1"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Marketing-PKSND4KTJ" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Marketing Essay</h2></a><ul><li>3349 Words</li><li>14 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Marketing-PKSND4KTJ" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Marketing Essay</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">This is where Groupon comes in with having the ability to save the consumer money anywhere from 50% to 90% through different services and products. Saving people money is only going to mean better things for Groupon in these economic times. We can only think that Groupon is going to fair well despite the economic situation the country is currently suffering.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>3349 Words</li><li>14 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Marketing-PKSND4KTJ">Read More</a></div></div></li><li id="related-essay2"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Case-Study-7D50D9627EA48694" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study</h2></a><ul><li>500 Words</li><li>2 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Case-Study-7D50D9627EA48694" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Artisan settled on key choices that have brought Groupon to where they are today. The organization gathers benefits as well as half of the real deals in return of presenting another client. Additionally, the organization plan of action depends on accepting offers every day from nearby firms through messages which incorporates eateries dinners, rebate up to 90% and post moving. Groupon gave offers that terminated soon after a couple of hours and crossed out them if didn't get least purchasers as chose. These choices impact the organization's advancement positively. They have around 83 million endorsers in around 43 nations. By 2010, they spread their business in 100 markets of Europe and 150 of U.S and have around 35 million clients over the glove. Likewise, as it ends up noticeably important to purchase coupon bargain before it tips, everybody among purchasers begins</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>500 Words</li><li>2 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Case-Study-7D50D9627EA48694">Read More</a></div></div></li><li id="related-essay3"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Case-Study-Essay-3274F9D0E433C6A2" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study Essay</h2></a><ul><li>953 Words</li><li>4 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Case-Study-Essay-3274F9D0E433C6A2" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study Essay</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Despite the small sizes of merchants, Groupon maintained a high-touch relationship to fulfill its customer-service philosophy. The growth in Groupon sales force reflected international operations. This resulted in a high revenue increase of Groupon Company by 380% in 2011. This rise in revenue was attributed to an increase in marketing expenditure and enhanced company’s sales force. Despite the significant growth in income, the company’s operating income remained flat.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>953 Words</li><li>4 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Case-Study-Essay-3274F9D0E433C6A2">Read More</a></div></div></li><li id="related-essay4"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-F3LSA8386VS" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon</h2></a><ul><li>2879 Words</li><li>12 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-F3LSA8386VS" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">with today’s business world. As it was very hard for Groupon to enter foreign markets,</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>2879 Words</li><li>12 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-F3LSA8386VS">Read More</a></div></div></li><li id="related-essay5"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-satisfactory-essays"><div><span>Satisfactory Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-What-Would-You-Do-FC7CRXE34RT" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon: What Would You Do?</h2></a><ul><li>387 Words</li><li>2 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-What-Would-You-Do-FC7CRXE34RT" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon: What Would You Do?</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">1.) As Groupon goes global, executives need to keep the values of other cultures in mind. If the company does not react to changes in other cultures, the business will not thrive in other areas of the world. Groupon must keep other perspectives in mind while deciding on contrasting deals and promotions to advertise. Daily deals proven to be extremely popular in the United States will not necessarily be the same deals that are popular in other areas of the world. Since humor is a key part of their advertising approach, Groupon should definitely hire different writers for promotions in other countries. A topic considered humorous in the United States could be immeasurably offensive in nations like China and Germany. Their company</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>387 Words</li><li>2 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-satisfactory-essays"><div><span>Satisfactory Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-What-Would-You-Do-FC7CRXE34RT">Read More</a></div></div></li><li id="related-essay6"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Technology-Essay-D39D9D629FE0AA79" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Technology Essay</h2></a><ul><li>623 Words</li><li>3 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Technology-Essay-D39D9D629FE0AA79" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Technology Essay</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">In their home page, it divided into four parts. At the top of the home page, it is website navigation. The content is: Home, Local, Goods, Getaways, Clearance, Coupons, Beauty week. In the middle of the home page, there are “Recommended for you” and “You recently viewed deals”. In “Recommended for you”, the designer puts 3-4 products, including every product’s picture, name, and price. So the customer can see them clearly at the first time. In some extent, it appeals customer to click them to next page that has detailed information. In “You recently viewed deals”. Groupon puts some things that you searched recently. It is very convenient for customers to find the searching history. The next big part in middle of the home page is many kinds of deals. For example: spa deals, good for kids deals, rainy day deals, outdoor deals, food deals and so on. We all know Groupon is a big deals website. This structure can show its advantage totally. Customers can find and view their focus directly. At the bottom of the home page, it shows regular content: “connect”, “about us”, “need</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>623 Words</li><li>3 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Technology-Essay-D39D9D629FE0AA79">Read More</a></div></div></li><li id="related-essay7"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-satisfactory-essays"><div><span>Satisfactory Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/The-Groupon-Promise-Case-Study-Groupon-FJBJ43ZR5WM" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">The Groupon Promise Case Study Groupon</h2></a><ul><li>295 Words</li><li>2 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/The-Groupon-Promise-Case-Study-Groupon-FJBJ43ZR5WM" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">The Groupon Promise Case Study Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">“Groupon consumers follow the same purchase decision process common to many consumer purchases.” (Kerin & Hartley, p. 111). Groupon has grown quickly due to the understanding they have of consumer behavior. They have built their concept around different consumer behaviors, such when or how they may want to receive or view deal notifications. Although Groupon’s discount price offerings may be an activation point for someone to subscribe, they</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>295 Words</li><li>2 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-satisfactory-essays"><div><span>Satisfactory Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/The-Groupon-Promise-Case-Study-Groupon-FJBJ43ZR5WM">Read More</a></div></div></li><li id="related-essay8"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Business-Analysis-8F7AB3D0EF1E7C76" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Business Analysis</h2></a><ul><li>1262 Words</li><li>6 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Business-Analysis-8F7AB3D0EF1E7C76" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Business Analysis</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Lefkofsky will later go on to invest a million dollars in Mason’s idea for The Point. Unfortunately for Mason, The Point had a hard time gaining traction and online traffic. Once The Point stalled and Lefkofsky pulled the plug, Mason went searching for another niche in online commerce. Mason and his team eventually came to an idea that is so commonplace most people would wonder why it hasn’t been thought of before. They figured that most businesses have unused inventory, food that goes to waste, and appointments that don’t get booked. (Sennett 53) Groupon’s main goal was to bring new customers to businesses because of their deals. The businesses developed deals with the hope of retaining repeat customers. The basis of Groupon was formulated when Mason and his team established the “tipping point” concept. If so many people bought the deal, then it would go through. If the deal didn’t “tip” then merchants would have no penalty and Groupon wouldn’t make profits. (Sennett 53) Most deals offered 50 percent or more off a seller’s goods or services. Owners got half the profits from each Groupon purchase and they would also fulfill the coupons. Another staple that sets them apart is the Groupon</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1262 Words</li><li>6 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Business-Analysis-8F7AB3D0EF1E7C76">Read More</a></div></div></li><li id="related-essay9"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Swot-Analysis-Groupon-FCYWDXX95WM" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Swot Analysis Groupon</h2></a><ul><li>351 Words</li><li>2 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Swot-Analysis-Groupon-FCYWDXX95WM" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Swot Analysis Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Everyday Groupon features a unique, new experience at a discounted price in cities across the world. From restaurants and theaters, to spas, stores and special events, Groupon partners with local businesses to offer daily deals.Groupon deals you can get as much as 50-90%</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>351 Words</li><li>2 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Swot-Analysis-Groupon-FCYWDXX95WM">Read More</a></div></div></li><li id="related-essay10"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Case-Study-F3NRSJC8KDRVS" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study</h2></a><ul><li>1668 Words</li><li>7 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Case-Study-F3NRSJC8KDRVS" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">In my opinion Groupon is not a ready-to-go solution to the problem of low marketing budgets of many local merchants. If Groupon is good</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1668 Words</li><li>7 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Case-Study-F3NRSJC8KDRVS">Read More</a></div></div></li><li id="related-essay11"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Case-AAE34E8045FD0DCB" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case</h2></a><ul><li>1303 Words</li><li>6 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Case-AAE34E8045FD0DCB" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after"> In addition to these learning effects, Groupon is also a dominant design in its industry because of its leadership’s absorptive capacity, meaning that they have a great ability to recognize, adapt to and utilize new knowledge and changing market needs. Since Groupon began, Lefkofsky and Mason have developed a great “sink or swim” mentality that has led to the entire firm’s resiliency in facing the challenges of a newly founded industry. THE VALUES OF GROUPON In becoming the dominant design for the online promotional deal industry, Groupon has become a really valuable resource for merchants and consumers alike, and vice versa.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1303 Words</li><li>6 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Case-AAE34E8045FD0DCB">Read More</a></div></div></li><li id="related-essay12"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Swot-Analysis-Of-Groupon-PCY5WBHELT" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Swot Analysis Of Groupon</h2></a><ul><li>171 Words</li><li>1 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Swot-Analysis-Of-Groupon-PCY5WBHELT" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Swot Analysis Of Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Groupon has effectively used personal selling, advertising, and public relations to market their products. Groupon conducts its business electronically which joins consumers with businesses throughout the country. Groupon offers daily deals with a variety of businesses in specific cities through social media and email. The deals are offered to subscribers of Groupon in that city and if a certain number of people buy that deal become available to everyone. (Ferrell, O. C., Hirt, G. A., & Ferrell, L., 2014). This approach reduces the risks which are present for the businesses that can treat the coupons as discounts and a device for sales promotion. Groupon also has a large number of employees who compose descriptions of the deals which are featured</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>171 Words</li><li>1 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Swot-Analysis-Of-Groupon-PCY5WBHELT">Read More</a></div></div></li><li id="related-essay13"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Marketing-Plan-For-Groupon-Marketing-Strategy-PK5WEVQ3PVD5" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Marketing Plan For Groupon : Marketing Strategy</h2></a><ul><li>2551 Words</li><li>11 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Marketing-Plan-For-Groupon-Marketing-Strategy-PK5WEVQ3PVD5" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Marketing Plan For Groupon : Marketing Strategy</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>2551 Words</li><li>11 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Marketing-Plan-For-Groupon-Marketing-Strategy-PK5WEVQ3PVD5">Read More</a></div></div></li><li id="related-essay14"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-satisfactory-essays"><div><span>Satisfactory Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Is-The-Type-Of-Business-Groupon-FCNYW3JERGT" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Is The Type Of Business Groupon</h2></a><ul><li>311 Words</li><li>2 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Is-The-Type-Of-Business-Groupon-FCNYW3JERGT" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Is The Type Of Business Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Groupon is a business that partners with other businesses to give consumers deals on various products and services (Ferrell, O.C., Hirt, G.A., & Ferrell, L., 2014). The best thing about what groupon does is it forces purchases from groups of people instead of a single person. Because of the type of business Groupon is, it has to communicate with the consumer as well as the businesses. When it comes to the customer, most of them use Groupon for the value of products and services as well as the discovery of new things to buy and do. The type of service Groupon provides makes it hard for customers to look elsewhere for similar benefits. When it comes to marketing its service to customers, Groupon uses social media sites such as Facebook (Ferrell</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>311 Words</li><li>2 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-satisfactory-essays"><div><span>Satisfactory Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Is-The-Type-Of-Business-Groupon-FCNYW3JERGT">Read More</a></div></div></li><li id="related-essay15"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Use-Of-A-Very-Aggressive-Strategy-F3UZZJ6W3FVDX" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Use Of A Very Aggressive Strategy</h2></a><ul><li>1846 Words</li><li>8 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Use-Of-A-Very-Aggressive-Strategy-F3UZZJ6W3FVDX" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Use Of A Very Aggressive Strategy</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Groupon believes that “Great People Make Great Companies”- they are looking for people who want Groupon to be their creative outlet by solving problems and finding new innovative ways to operate. Groupon has a strategy; the company is nothing without the people, and that is why Groupon created a workplace that’s not only inclusive and fun, but also has rewarding achievements.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1846 Words</li><li>8 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Use-Of-A-Very-Aggressive-Strategy-F3UZZJ6W3FVDX">Read More</a></div></div></li></ul></section></div></div><div class="row columns"><section class="section no-padding padding-bottom-1 no-border--bottom gray-ultra-light--bg"><div class="container"><div class="row padding-top-1 margin-1"><div class="small-12 columns"><h3 class="heading-m black weight-500" id="show-related-topics-link">Related Topics</h3></div></div><div class="row" id="related-topics-container"><div class="columns large-10 columns-small-1 columns-medium-1 columns-large-2" id="popular-tags-visible"><ul><li class="tag-block__li--link margin-1"><a href="/topics/marketing" title="Marketing" class="brand-secondary brand-primary--hover">Marketing</a></li><li class="tag-block__li--link margin-1"><a href="/topics/customer" title="Customer" class="brand-secondary brand-primary--hover">Customer</a></li><li class="tag-block__li--link margin-1"><a href="/topics/sales" title="Sales" class="brand-secondary brand-primary--hover">Sales</a></li></ul></div></div></div></section></div><script src="//assets.bartleby.com/1.17/js/scripts.1.17.123.min.js" type="text/javascript" async=""></script></div><a href="https://www.bartleby.com/content/access" rel="nofollow"></a><div class="button--extra_container show-for-small-only orange--bg"><a data-href="/writing/document/PKEDNRAQUDSX" class="button--extra">Get Access</a></div><footer class="section section--footer"><div class="row"><div class="align-left small-12 show-for-small-only columns"><div class="copyright-block"><p class="copyright-block__logo"><span class="copyright-block__logo__span serif">Bartleby.com</span></p><div class="vertical-nav-list__item ">Great Books Online</div><small class="copyright-block__copyright text-s">©2024 Bartleby.com</small></div></div></div><div class="row"><div class="align-left hide-for-small-only medium-4 large-2 large-offset-1 columns"><div class="copyright-block"><p class="copyright-block__logo"><span class="copyright-block__logo__span serif">Bartleby.com</span></p><div class="vertical-nav-list__item ">Great Books Online</div><small class="copyright-block__copyright text-s">©2024 Bartleby.com</small></div></div><div class="align-left small-6 medium-4 large-2 columns"><div class="vertical-nav-list "><h6 class="vertical-nav-list__heading ">About Us</h6><ul class="vertical-nav-list__container"><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/terms">Terms</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/privacy">Privacy</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/privacy#caprivacy">CA Privacy Policy</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/cookie-policy">Cookie Policy</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/writing/about-us/contact">Contact</a></li><li class="vertical-nav-list__item cursor-pointer vertical-nav-list__item__anchor ot-sdk-show-settings"><a id="ot-sdk-btn" rel="nofollow">Cookie Settings</a></li></ul></div><div class="vertical-nav-list hide-for-large-up"><h6 class="vertical-nav-list__heading ">Topics</h6><ul class="vertical-nav-list__container"><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/verse/">Poetry</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/hc/">Harvard Classics</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/lives-of-the-saints/">Saints</a></li></ul></div></div><div class="align-left hide-for-small-only hide-for-medium-only large-2 columns"><div class="vertical-nav-list "><h6 class="vertical-nav-list__heading ">Topics</h6><ul class="vertical-nav-list__container"><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/verse/">Poetry</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/hc/">Harvard Classics</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/lives-of-the-saints/">Saints</a></li></ul></div></div><div class="align-left small-6 medium-4 large-2 columns"><div class="vertical-nav-list "><h6 class="vertical-nav-list__heading ">Resources</h6><ul class="vertical-nav-list__container"><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/authors/">Bartleby bookstore</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/quotations/">Quotations</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/the-holy-bible/">Bible</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/sv/the-top-150/">Top 150</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/writing/">Essay Help</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/write/tool/essay-checker">Essay Checker</a></li></ul></div><div class="vertical-nav-list hide-for-large"><h6 class="vertical-nav-list__heading ">Subjects</h6><ul class="vertical-nav-list__container"><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/anatomy-of-the-human-body/">Anatomy</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/cambridge/">Lit History</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/the-oxford-shakespeare/">Shakespeare</a></li></ul></div></div><div class="align-left hide-for-small-only hide-for-medium-only large-2 end columns"><div class="vertical-nav-list "><h6 class="vertical-nav-list__heading ">Subjects</h6><ul class="vertical-nav-list__container"><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/anatomy-of-the-human-body/">Anatomy</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/cambridge/">Lit History</a></li><li class="vertical-nav-list__item"><a class="vertical-nav-list__item__anchor " href="https://www.bartleby.com/lit-hub/the-oxford-shakespeare/">Shakespeare</a></li></ul></div></div></div></footer><script type="text/javascript"> var documentCtaButtons = document.querySelectorAll(".button--extra_container.show-for-small-only a, a.document__middle, #ShowMoreButton, #ShowMoreButtonExtra, .paper-product-header__button, .icon--account"); for (let i = 0; i < documentCtaButtons.length; i++) { var btn = documentCtaButtons[i]; btn.addEventListener('click', function(e) { window.localStorage.setItem("splat.customerType", "essays"); }); if(btn.hasAttribute('data-href')) { btn.addEventListener('click', function(e) { window.location = btn.getAttribute('data-href'); }); } };</script> </div> </body> </html>