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Corporation - 3143 Words | Bartleby</title> <meta name="description" content="Free Essay: Marketing Planning EXECUTIVE SUMMARY This paper presents a marketing plan for the Electric Car Corporation (ECC); a first mover in manufacturing..." /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><meta http-equiv="Content-Security-Policy" content="upgrade-insecure-requests;block-all-mixed-content" /> <link rel="canonical" href="https://www.bartleby.com/essay/Marketing-Plan-for-the-Electric-Car-Corporation-F3ALDFPMYRPS" /> </head> <body class="gray-ultra-light--bg"> <div id="app"> <div><div class="header-splat no-padding"><nav class="row top-nav top-nav--slim"><div class="columns small-2 medium-1 hide-for-large-only hide-for-large-up full-height"><section class="navigation"><div class="nav-container"><nav><div class="nav-mobile"><a href="javascript:void(0);" role="button" aria-label="Hamburger menu" aria-expanded="false" id="nav-toggle" class="burger full-height 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class="capitalize brand-primary">Home Page</a></li><li class="display-inline-block"><a href="https://www.bartleby.com/writing/" class="capitalize brand-primary">Research</a></li><li class="display-inline-block"><span class="ash-gray capitalize">Marketing Plan for the Electric Car Corporation</span></li></ul></nav></div><div class="rhino-slot center" id="essay_ad_top"></div><div class="row columns"></div><div class="row essay-preview-block"><div class="columns small-12 medium-8 large-8 no-padding"><div class="preview-header-row display-flex"><div class="columns small-5 medium-3 large-2 no-padding"><img src="//assets.bartleby.com/1.17/images/placeholders/essay_preview.png" width="100%" alt="preview"/></div><div class="columns small-7 medium-9 large-10 display-flex flex-flow-column"><h1 class="heading-s weight-700 no-margin ">Marketing Plan for the Electric Car Corporation</h1><div class="grade-essay-card grade-better-essays"><span>Better Essays</span></div><ul class="weight-700 padding-left-1 share-block "><li><span class="text-s">3143 Words</span></li><li><span class="text-s">13 Pages</span></li></ul><div class="margin-top-auto"><a href="javascript:void(0);" class="button button--orange button--squarish text-m button--orange" id="ShowMoreButtonExtra" data-href="/writing/document/F3ALDFPMYRPS" rel="nofollow">Open Document</a></div></div></div></div></div><div id="divPreviewBlock" class="row essay-preview-block "><div class="columns large-8 paper-container paper-container--with-sidebar position-relative border-box-shadow margin-4 padding-2"><div class=""><div class="position-relative margin-4 text-xl"><div id="essay-body-heading-details"></div><script>if (typeof doShowProdHdr === 'function') { document.getElementById("essay-body-heading-details").style.display="none"; document.getElementById("essay-preview-premium-ribbon").style.display="none"; };</script><div class="document__body white-space--break-spaces break-word"><span class="document__preview text-l source-serif "><p class='text-ellipsis-after'>Marketing Planning EXECUTIVE SUMMARY This paper presents a marketing plan for the Electric Car Corporation (ECC); a first mover in manufacturing an electric car in the United Kingdom. The paper starts with a brief introduction to the company, its product offerings, and areas of operations and then explains why a marketing plan is essential in the strategic planning process of an organization. Afterwards, the process of new product development at ECC has been discussed. The marketing plan starts with a comprehensive situational and SWOT analysis of the company as well as its new product offering. In this paper, the SWOT Analysis is done to analyze the company's core strengths, major weaknesses, potential opportunities and threats which can be helpful for its short term and long term marketing planning. The situational analysis is done to analyze the different environmental forces that can affect the sales and acceptability of the new product. In the later sections, the marketing objectives, the target segment for the new car, action programs, and marketing mix (product, price, promotion, and place) have been discussed in a view to set a roadmap for the company on how it can better market and sell its product to the most potential segment of the consumers. The marketing budget has been presented to give an estimate of the expenditures and expected revenues for the year. Finally, the ethical considerations for the marketing plan have been discussed which are also</p></span></div><div class="paper__gradient paper__gradient--bottom"></div><div class="center paper__cta"><a class="button text-m button--orange" id="ShowMoreButton" rel="nofollow" data-href="/writing/document/F3ALDFPMYRPS">Get Access</a></div></div></div></div><div class="columns large-4 hide-for-medium-only hide-for-small-only"><div class="rhino-slot center" id="essay_ad_sidebar"></div><div class="rhino-slot center" id="essay_ad_sidebar_1"></div></div></div><div class="row essay-preview-block essay-related-block "><div class="columns large-12 padding-1 no-padding-large"><div class="columns large-12 paper--related-separator-new"><span class="paper--related-separator-word">Related</span></div><div class="rhino-slot center" id="essay_ad_related"></div><section class=""><ul id="RelatedDocumentCenter" class="unstyled"><li id="related-essay1"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/The-Impact-Of-Global-Competition-On-The-PKP7CC83TU5ZW" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">The Impact Of Global Competition On The American Automotive Industry</h2></a><ul><li>879 Words</li><li>4 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/The-Impact-Of-Global-Competition-On-The-PKP7CC83TU5ZW" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">The Impact Of Global Competition On The American Automotive Industry</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">The American automotive industry has been under a lot of pressure over recent years due to increased concern for the environment and increased global competition. 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Ford pioneered the assembly line and increased auto production substantially. Today, Ford is one of the most successful auto makers in the world. According to the company, a key factor of success is the focus on building relationships and placing the consumer first. Understanding the consumer and how they view business helps Ford to continue improvement ("Marketing strategy", 2010). Ford is a first-rate example of good marketing techniques. They know how to sell a vehicle to a consumer, as displayed by their position in the top eight of U. S. auto makers. 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With instant torque, incredible power and zero emissions, Tesla motors is creating new generation of cars that would be increasingly affordable, helping the company to work towards its mission: to accelerate the world’s transition to sustainable transport.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>6405 Words</li><li>26 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Business-Pl-Tesla-Motors-Marketing-Plan-PK87KCLLJPLL5">Read More</a></div></div></li><li id="related-essay15"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Environmental-Challenges-Of-The-Auto-Industry-F3QM59929MWQ" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Environmental Challenges Of The Auto Industry</h2></a><ul><li>702 Words</li><li>3 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Environmental-Challenges-Of-The-Auto-Industry-F3QM59929MWQ" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Environmental Challenges Of The Auto Industry</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">“The US auto industry directly employs 1.55 million Americans and impacting a total of 7.25 million US jobs, generates $500 billion in annual compensation.” (1) With such a large industry looming in the economy, it is inevitable that it will face environmental challenges. Environmental challenges can be hard to control and are essential to the success of a company. The challenges that the auto industry must contend with are many and complex, such as; global competition, consumer opinions, and new technology, a difficult fight lies ahead.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>702 Words</li><li>3 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Environmental-Challenges-Of-The-Auto-Industry-F3QM59929MWQ">Read More</a></div></div></li></ul></section></div></div><div class="row columns"></div><script src="//assets.bartleby.com/1.17/js/scripts.1.17.123.min.js" type="text/javascript" async=""></script></div><a href="https://www.bartleby.com/content/access" rel="nofollow"></a><div class="button--extra_container show-for-small-only 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