CINXE.COM

<!DOCTYPE html> <html> <head> <TITLE>YourOnlineChoices.eu - Česta pitanja</TITLE> <meta name="description" content=""> <meta name="keywords" content=""> <meta name="generator" content="WordPress 5.9.10" />  <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1" /> <META http-equiv="X-UA-Compatible" content="IE=10"> <link href="https://www.youronlinechoices.com/hr/wp-content/themes/YourOptionsOnline/css/_base.css" rel="stylesheet" type="text/css"> <link href="https://www.youronlinechoices.com/hr/wp-content/themes/YourOptionsOnline/css/_style.css" rel="stylesheet" type="text/css"> <link href='https://fonts.googleapis.com/css?family=Dosis:500' rel='stylesheet' type='text/css'> <link href='https://fonts.googleapis.com/css?family=Source+Sans+Pro' rel='stylesheet' type='text/css'> <link rel="pingback" href="https://www.youronlinechoices.com/hr/xmlrpc.php" /> <link rel="alternate" type="application/rss+xml" title="YourOnlineChoices RSS Feed" href="https://www.youronlinechoices.com/hr/feed" />  <script type="text/javascript" src="https://www.youronlinechoices.com/hr/wp-content/themes/YourOptionsOnline/javascript/jquery-1.7.1.min.js"></script> <script type="text/javascript" src="https://www.youronlinechoices.com/hr/wp-content/themes/YourOptionsOnline/javascript/js.js"></script> <script type="text/javascript" src="https://www.youronlinechoices.com/hr/../wp-content/plugins/optout/js/optout_testpage.js"></script> <script src="https://www.youronlinechoices.com/hr/wp-content/uploads/2013/06/swfobject.js" type="text/javascript"></script> <script src="https://www.youronlinechoices.com/hr/wp-content/themes/YourOptionsOnline/javascript/iframe.js" type="text/javascript"></script> <meta name='robots' content='max-image-preview:large' /> <link rel='dns-prefetch' href='//s.w.org' /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.youronlinechoices.com\/hr\/wp-includes\/js\/wp-emoji-release.min.js?ver=5.9.10"}}; /*! This file is auto-generated */ !function(e,a,t){var n,r,o,i=a.createElement("canvas"),p=i.getContext&&i.getContext("2d");function s(e,t){var a=String.fromCharCode;p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,e),0,0);e=i.toDataURL();return p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,t),0,0),e===i.toDataURL()}function c(e){var t=a.createElement("script");t.src=e,t.defer=t.type="text/javascript",a.getElementsByTagName("head")[0].appendChild(t)}for(o=Array("flag","emoji"),t.supports={everything:!0,everythingExceptFlag:!0},r=0;r<o.length;r++)t.supports[o[r]]=function(e){if(!p||!p.fillText)return!1;switch(p.textBaseline="top",p.font="600 32px Arial",e){case"flag":return s([127987,65039,8205,9895,65039],[127987,65039,8203,9895,65039])?!1:!s([55356,56826,55356,56819],[55356,56826,8203,55356,56819])&&!s([55356,57332,56128,56423,56128,56418,56128,56421,56128,56430,56128,56423,56128,56447],[55356,57332,8203,56128,56423,8203,56128,56418,8203,56128,56421,8203,56128,56430,8203,56128,56423,8203,56128,56447]);case"emoji":return!s([10084,65039,8205,55357,56613],[10084,65039,8203,55357,56613])}return!1}(o[r]),t.supports.everything=t.supports.everything&&t.supports[o[r]],"flag"!==o[r]&&(t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&t.supports[o[r]]);t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&!t.supports.flag,t.DOMReady=!1,t.readyCallback=function(){t.DOMReady=!0},t.supports.everything||(n=function(){t.readyCallback()},a.addEventListener?(a.addEventListener("DOMContentLoaded",n,!1),e.addEventListener("load",n,!1)):(e.attachEvent("onload",n),a.attachEvent("onreadystatechange",function(){"complete"===a.readyState&&t.readyCallback()})),(n=t.source||{}).concatemoji?c(n.concatemoji):n.wpemoji&&n.twemoji&&(c(n.twemoji),c(n.wpemoji)))}(window,document,window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.youronlinechoices.com/hr/wp-includes/css/dist/block-library/style.min.css?ver=5.9.10' type='text/css' media='all' /> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} </style> <link rel='stylesheet' id='cookie-law-info-css' href='https://www.youronlinechoices.com/hr/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-public.css?ver=2.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://www.youronlinechoices.com/hr/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-gdpr.css?ver=2.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='simple-banner-style-css' href='https://www.youronlinechoices.com/hr/wp-content/plugins/simple-banner/simple-banner.css?ver=2.11.0' type='text/css' media='all' /> <link rel='stylesheet' id='wpda_wpdp_public-css' href='https://www.youronlinechoices.com/hr/wp-content/plugins/wp-data-access/public/../assets/css/wpda_public.css?ver=5.1.4' type='text/css' media='all' /> <link rel="https://api.w.org/" href="https://www.youronlinechoices.com/hr/wp-json/" /><link rel="alternate" type="application/json" href="https://www.youronlinechoices.com/hr/wp-json/wp/v2/pages/10" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.youronlinechoices.com/hr/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://www.youronlinechoices.com/hr/wp-includes/wlwmanifest.xml" /> <meta name="generator" content="WordPress 5.9.10" /> <link rel="canonical" href="https://www.youronlinechoices.com/hr/faqs" /> <link rel='shortlink' href='https://www.youronlinechoices.com/hr/?p=10' /> <link rel="alternate" type="application/json+oembed" href="https://www.youronlinechoices.com/hr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.youronlinechoices.com%2Fhr%2Ffaqs" /> <link rel="alternate" type="text/xml+oembed" href="https://www.youronlinechoices.com/hr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.youronlinechoices.com%2Fhr%2Ffaqs&format=xml" />  <style type="text/css"> .logo { margin: 18px 0 18px 0; } </style>   <style type="text/css"> #cookie-law-info-bar { min-width: 610px !important; } @media (max-width: 820px) { #cookie-law-info-bar { min-width: unset !important; } }</style>   <script type="text/javascript"> function docReady(fn) { // see if DOM is already available if (document.readyState === "complete" || document.readyState === "interactive") { // call on next available tick setTimeout(fn, 1); } else { document.addEventListener("DOMContentLoaded", fn); } } docReady(function() { if(document.getElementById('sROfUCrkFhSV')){ console.log('Blocking Ads: No'); } else { console.log('Blocking Ads: Yes'); } });</script>  <script type="text/javascript" src='//www.youronlinechoices.com/hr/wp-content/uploads/custom-css-js/735.js?v=4112'></script> <style type="text/css">.simple-banner{position:fixed;}</style><style type="text/css">.simple-banner{background:#ffffff;}</style><style type="text/css">.simple-banner .simple-banner-text{color: #ffffff;}</style><style type="text/css">.simple-banner .simple-banner-text a{color:#ffffff;}</style><style type="text/css">.simple-banner{padding: 0 20px !important;}</style><style type="text/css">.simple-banner .simple-banner-text{padding: 0 20px !important;}</style><style type="text/css">.simple-banner .simple-banner-button{margin: 0 65px !important;}</style><style id="simple-banner-site-custom-css-dummy" type="text/css"></style><script id="simple-banner-site-custom-js-dummy" type="text/javascript"></script> <script type="text/javascript"> /** Retrieve URL value as string */ var $url = window.location.href; /**Retrieve Cookie Data Info */ function getCookieValue(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if (name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } var today = new Date(); var currentDate = today.toGMTString(); /** Set IE Cookie */ function setIECookie (name, value) { document.cookie = name + "=" + value + "; path=/"; } /** Delete IE Cookie */ function deleteIECookie (name) { document.cookie = name + "=; path=/; expires=Sat, 9-Nov-2017 00:17:10 GMT"; } /**Set Cookie */ function setCookie(name, value, path) { document.cookie = name + "=" + value + ";path=" + path +"; expires=0"; } /**Delete Cookie */ function deleteCookie(name, path) { document.cookie = name + "=; expires=Thu, 01 Jan 1970 00:00:00 UTC; path=" + path + ";"; } document.addEventListener("DOMContentLoaded", function(event) { var $cookieNoticeLawInfoNecessary = getCookieValue('cookielawinfo-checkbox-necessary'); var $cookieNoticeLawInfoNonNecessary = getCookieValue('cookielawinfo-checkbox-non-necessary'); var $cookieNoticeValue = getCookieValue('viewed_cookie_policy'); if (!isIE) { deleteCookie('cookielawinfo-checkbox-necessary', '/'); setCookie('cookielawinfo-checkbox-necessary', $cookieNoticeLawInfoNecessary, '/'); deleteCookie('cookielawinfo-checkbox-non-necessary', '/'); setCookie('cookielawinfo-checkbox-non-necessary', $cookieNoticeLawInfoNonNecessary, '/'); deleteCookie('viewed_cookie_policy', '/'); if ($cookieNoticeValue !== null) { setCookie('viewed_cookie_policy', $cookieNoticeValue, '/'); } } if (isIE) { if (getCookieValue('viewed_cookie_policy') === 'yes' || getCookieValue('viewed_cookie_policy') === 'no') { deleteIECookie('cookielawinfo-checkbox-necessary'); setIECookie('cookielawinfo-checkbox-necessary', $cookieNoticeLawInfoNecessary) deleteIECookie('cookielawinfo-checkbox-non-necessary'); setIECookie('cookielawinfo-checkbox-non-necessary', $cookieNoticeLawInfoNonNecessary); deleteIECookie('viewed_cookie_policy'); setIECookie('viewed_cookie_policy', $cookieNoticeValue); } } }); </script>  <script type="text/javascript"> var _paq = window._paq || []; /* tracker methods like "setCustomDimension" should be called before "trackPageView" */ _paq.push(["setDocumentTitle", document.domain + "/" + document.title]); if (getCookieValue('viewed_cookie_policy') !== 'yes') { console.log('no cookies'); _paq.push(['disableCookies']); } _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); (function() { var u="https://analytics.youronlinechoices.com/"; _paq.push(['setTrackerUrl', u+'matomo.php']); _paq.push(['setSiteId', '2']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s); })(); </script>  </head> <body> <div class="w960 mauto"> <a href="https://www.youronlinechoices.com/hr" class="logo" title=""></a> </div> <script type="text/javascript"> function getCookie(name) { var re = new RegExp(name + "=([^;]+)"); var value = re.exec(document.cookie); return (value != null) ? unescape(value[1]) : null; } </script> <div class="mainContentInside"> <div class="w960 mauto"> <div class="mt10 pb20"> <div class="w250 fleft"> <ul id="menu-left-menu" class="leftmenu whitebg p10"><li id="menu-item-560" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-560"><a href="https://www.youronlinechoices.com/hr/">Početna</a></li> <li id="menu-item-561" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-561"><a href="https://www.youronlinechoices.com/hr/about-behavioural-advertising">O biheviorističkom oglašavanju</a></li> <li id="menu-item-562" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-562"><a href="https://www.youronlinechoices.com/hr/your-ad-choices">Vaši izbori</a></li> <li id="menu-item-563" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-563"><a href="https://www.youronlinechoices.com/hr/five-top-tips">Pet najkorisnijih savjeta</a></li> <li id="menu-item-564" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10 current_page_item menu-item-564"><a href="https://www.youronlinechoices.com/hr/faqs" aria-current="page">Česta pitanja</a></li> <li id="menu-item-567" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-567"><a href="https://www.youronlinechoices.com/hr/jargon-buster">Mali rječnik žargona</a></li> <li id="menu-item-667" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-667"><a href="https://www.youronlinechoices.com/hr/make-a-complaint">Upućivanje pritužbe</a></li> <li id="menu-item-569" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-569"><a href="https://www.youronlinechoices.com/hr/opt-out-help">Stranica pomoći</a></li> </ul> </div> <div class="w660 fright"> <h1 class="dosismedium s34 blue normal block">Česta pitanja</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p>Slijedi popis čestih pitanja kako biste bolje razumjeli biheviorističko oglašavanje.<br /> <br /> </p> <ul> <li><a href="#1">Što je mrežno biheviorističko oglašavanje?</a></li> <li><a href="#2">Kako to djeluje?</a></li> <li><a href="#3">Koji se podaci koriste?</a></li> <li><a href="#4">Koje su prednosti?</a></li> <li><a href="#5">Predstavlja li to prijetnju mojoj privatnosti?</a></li> <li><a href="#6">Kakvi su to “osobni identifikacijski podaci” i hoće li se koristiti za mrežno biheviorističko oglašavanje?</a></li> <li><a href="#7">Što mogu učiniti ako ne želim takvu vrstu oglašavanja?</a></li> <li><a href="#8">Znači li takvo oglašavanje da ću vidjeti više reklama? </a></li> <li><a href="#9">Hoće li moje pregledavanja weba biti ometano zbog takvog mrežnog oglašavanja?</a></li> <li><a href="#10">Hoće li se na moje računalo preuzeti kakav softver?</a></li> <p><br /> </p> <li><a href="#11">Što je “kolačić” (cookie) i kako se koristi?</a></li> <li><a href="#12">Mogu li onemogućiti kolačiće?</a></li> <li><a href="#13">Trebam li odbiti oglašavanje ako na poslu koristim drugačije osobno računalo?</a></li> <li><a href="#14">Hoće li onemogućavanje biheviorističkog oglašavanja spriječiti primanje neželjene pošte i reklama te skočnih prozora?</a></li> <li><a href="#15">Trebam li išta učiniti?</a></li> </ul> <p><br /> <a name="1"></a><span style="color: #000; font-size: medium;"><strong>Što je mrežno biheviorističko oglašavanje?</strong></span><br /> <br /> Mrežno <a href="http:/www.youronlinechoices.com/hr/jargon-buster">biheviorističko oglašavanje</a> je način korištenja informacija o vašim postupcima pregledavanja i grupiranje s ostalim korisnicima u interesne grupe te nuđenje oglasa prema tim interesima.<br /> <br /> Biheviorističko oglašavanje razlikuje se od ostalih oblika oglašavanja na Internetu poput <a href="https://www.youronlinechoices.co.uk/hr/jargon-buster">kontekstualnog oglašavanja</a>, koje je u odnosu na vaše trenutne aktivnosti u sesiji koja je u tijeku (uključujući upite pretraživanja ili posjećene web stranice).</p> <table border="0" cellpadding="5"> <br /> <a name="2"></a><span style="color: #000; font-size: medium;"><strong> <strong>Kako to djeluje?</strong></strong></span></td> <p><br /> Različiti su načini pružanja biheviorističkog oglašavanja. Na osnovnoj razini informacije o vašim postupcima pregledavanja weba – zajedno s informacijama o tisućama drugih korisnika koji pregledavaju web – prikuplja se i segmentira u opće grupe, poput automobila, financija i putovanja. Iz podataka o posjećenim stranicama izdvaja se interesni profil (primjerice – “automobili”) i na vaše se računalo pohranjuje datoteka poznata pod nazivom <a href="https://www.youronlinechoices.com/hr/jargon-buster">kolačić</a> kako bi vas identificirala kao osobu koja je zainteresirana za kategoriju “automobili”. Oglašivači i web stranice tada povezuju oglase za grupe korisnika istog interesa i omogućene kolačiće kako bi vam bio dostavljen odgovarajući <a href="https://www.youronlinechoices.com/hr/jargon-buster">prikaz oglasa</a>.<br /> <br /> <span style="text-decoration: underline;"><a href="https://www.youronlinechoices.com/hr/about-behavioural-advertising">Ovdje ćete pronaći više informacija o tome kako to radi.</a></span><br /> <br /> <a name="3"></a><span style="color: #000; font-size: medium;"><strong> <strong>Koji se podaci koriste?</strong></strong></span><br /> <br /> Biheviorističko oglašavanje može varirati prema podacima i načinu na koji se koriste. Tradicionalne <a href="https://www.youronlinechoices.com/hr/jargon-buster">mreže za oglašavanje</a>, primjerice, prikupljaju i koriste podatke kad posjetite jednu ili više stranica koje su dio te određene mreže.</p> <table border="0" cellpadding="5"> <br /> <a name="4"></a><span style="color: #000; font-size: medium;"><strong> <strong>Koje su prednosti?</strong><strong>?</strong></strong></span><br /> <br /> Primat ćete <a href="https://www.youronlinechoices.com/hr/jargon-buster">mrežni prikaz oglasa</a> koje odgovaraju vama i vašim interesima. Primjerice, ako ste zainteresirani za vrtlarenje i posjećujete web stranice o vrtlarenju, možda ćete – u istoj ili kasnijoj online sesiji – primiti oglas za posebne ponudi kosilica za travu.<br /> <br /> Ciljano oglašavanje predstavlja prednost jer ćete primati oglase koji su vam zanimljivi kao i pristup besplatnom kvalitetnom sadržaju, uslugama i aplikacijama. Prednost za oglašivače je mogućnost dostupa do publika koja je najvjerojatnije zainteresirana za te informacije, a izostavljajući (i ostavljajući na miru) one koji za to nisu zainteresirani. Prednost za web izdavače je to što im oglašavanje ostavlja mogućnost pružanja besplatnih sadržaja i još relevantnije oglašavanje za njihove korisnike. Ovakav doprinos oglašavanju pomaže u stvaranju temelja za buduće inovacije i usluge na Internetu.</p> <table border="0" cellpadding="5"> <br /> <a name="5"></a><span style="color: #000; font-size: medium;"><strong> <strong>Predstavlja li to prijetnju mojoj privatnosti?</strong></strong></span><br /> <br /> Svi pružatelju ove vrste usluga trebaju se pridržavati važećih zakona. U većini slučajeva, podaci koji se koriste za ciljano oglašavanje nisu osobni i njima nije moguće odrediti identitet vas kao korisnika. Kad se koriste <a href="https://www.youronlinechoices.com/hr/jargon-buster">osobni podaci koji mogu poslužiti u identifikacijske svrhe</a> (poput podataka registracije), o tome ćete dobiti obavijest u tekstu politike privatnosti koje pojedina web stranica primjenjuje i to prilikom vaše registracije za određenu uslugu. Uvijek imate izbor želite li iskoristiti prednosti od relevantnijeg oglašavanja ili ne.</p> <p><br /> <a name="6"></a><span style="color: #000; font-size: medium;"><strong> <strong>Kakvi su to “osobni identifikacijski podaci” i hoće li se koristiti za mrežno biheviorističko oglašavanje?</strong></strong></span><br /> <br /> <a href="https://www.youronlinechoices.com/hr/jargon-buster">Osobni identifikacijski podaci</a> su podaci koji sami po sebi ili u kombinaciji s drugim podacima koje ima određena tvrtka otkrivaju vaš identitet. Očiti primjeri uključuju vaše ime, adresu ili adresu e-pošte. Većina pružatelja za oglašavanje na temelju ponašanja korisnika ne koristi podatke pomoću kojih je moguća identifikacija korisnika. Međutim, kad se koriste takvi podaci , o tome ćete dobiti obavijest u tekstu politike privatnosti koje pojedina web stranica primjenjuje i to prilikom vaše registracije za određenu uslugu<br /> <br /> <a name="7"></a><span style="color: #f000; font-size: medium;"><strong> <strong>Što mogu učiniti ako ne želim takvu vrstu oglašavanja?</strong></strong></span><br /> <br /> <a href="https://www.youronlinechoices.com/hr/opt-out">Odbiti možete ovdje.</a></p> <p>Važno je zapamtiti da to ne znači da više nećete primati oglase tijekom korištenja Interneta. To samo znači da oglasi koje vidite prikazane na web stranicama neće biti prilagođeni za vas i vaše interese i mogu vam biti manje zanimljivi.<br /> <br /> <a href="https://www.youronlinechoices.com/hr/opt-out-help">Za više informacija posjetite našu stranicu pomoći za odbijanje</a>.<br /> <br /> <a name="8"></a><span style="color: #f000; font-size: medium;"><strong> <strong>Znači li takvo oglašavanje da ću vidjeti više reklama</strong><strong>?</strong></strong></span><br /> <br /> Ne. To jednostavno znači da će vam oglasi koje ćete vidjeti na nekim web stranicama biti zanimljiviji i više odgovarati vama i vašim interesima.</p> <table border="0" cellpadding="5"> <br /> <a name="9"></a><span style="color: #000; font-size: medium;"><strong> <strong>Hoće li moje pregledavanja weba biti ometano zbog takvog mrežnog oglašavanja?</strong></strong></span><br /> <br /> Ne. Nećete vidjeti niti osjetiti nikakvu razliku kad ste na mreži. Oglašavanje na temelju ponašanja korisnika jednostavno ima za cilj učiniti oglašavanje još prilagođenije vama.<br /> <br /> <a name="10"></a><span style="color: #000; font-size: medium;"><strong> <strong>Hoće li se na moje računalo preuzeti kakav softver?</strong></strong></span><br /> <br /> Ne.<br /> <br /> <a name="11"></a><span style="color: #000; font-size: medium;"><strong> <strong>Što je “kolačić” (cookie) i kako se koristi?</strong> </strong></span><br /> <br /> <a href="https://www.youronlinechoices.com/hr/jargon-buster">Kolačić</a> je mala brojčano-slovčana datoteka koja će biti preuzeta na vaše računalo kad pristupite određenim web stranicama. Kolačići omogućavaju web stranici prepoznavanje preferenci korisnika prema onome što je korisnik prilikom povratka na stranicu odabirao. Kolačić sam po sebi ne sadrži niti ne prikuplja podatke. Međutim, kad ga poslužitelj pripremi u kombinaciji s web preglednikom, on može pomoći web stranici da isporuči korisniku prilagođeniju uslugu – primjerice, pamćenjem prethodnih kupovina ili pojedinosti o računu.<br /> <br /> Kolačići se pune u memoriju vašeg preglednika i svaki obično sadrži:</p> <p>• naziv poslužitelja s kojeg je kolačić poslan</p> <p>• vijek trajanja kolačića</p> <p>• vrijednost – obično slučajno generiran jedinstveni broj<br /> <br /> Poslužitelj web stranice koji je poslao kolačić koristi taj broj da bi vas prepoznao kad se vratite na stranicu ili se krećete od stranice do stranice. Samo poslužitelj koji je poslao kolačić može čitati, a time i koristiti taj kolačić. Kolačići su ključni za prilagodbu Interneta te mrežno oglašavanje na temelju ponašanja korisnika djeluje korištenjem kolačića.<br /> <br /> <a name="12"></a><span style="color: #000; font-size: medium;"><strong> <strong>Mogu li onemogućiti kolačiće?</strong></strong></span><br /> <br /> Da. Neki vam preglednici omogućavaju blokiranje <a href="https://www.youronlinechoices.com/hr/jargon-buster">kolačića treće strane</a> (to je kolačić koji u vaš preglednik stavlja treća strana – primjerice <a href="https://www.youronlinechoices.com/hr/jargon-buster">mreža za oglašavanje</a> – odnosno strana različita od vlasnika određene web stranice) ili će omogućiti korištenje postavki za blokiranje samo kolačića koji ne udovoljavaju vašim preferencama privatnosti.<br /> <br /> Možete odabrati želite li onemogućiti sve kolačiće, no to bi znatno utjecali na vaš doživljaj pregledavanja web prostora ako koristite usluge koji se temelje na kolačićima. Posjetite naše <a href="https://www.youronlinechoices.com/hr/five-top-tips">najbolje savjete</a> kako biste saznali više o upravljanju postavkama privatnosti vašeg web preglednika.<br /> <br /> <a name="13"></a><span style="color: #000; font-size: medium;"><strong> <strong>Trebam li odbiti oglašavanje ako na poslu koristim drugačije osobno računalo?</strong></strong></span><br /> <br /> Da. Ako odaberete odbiti oglašavanje na temelju ponašanja korisnika od određene tvrtke, to se primjenjuje na prikupljanje podataka te određene tvrtke i korištenje u web pregledniku na računalu ili uređaju koji koristite. Stoga će utjecati i na druge ljude koji koriste taj web preglednik. Isti postupak trebat ćete primijeniti na svakom računalu koje koristite ili na raznim web preglednicima koje koristite (primjerice Internet Explorer, Google Chrome, Mozilla Firefox ili Safari) kako biste u potpunosti odbili oglašavanje na temelju ponašanja korisnika od tog određenog pružatelja. Za više informacija o odbijanju takvog oglašavanja posjetite našu <a href="https://www.youronlinechoices.com/hr/opt-out-help">stranicu pomoći za odbijanje</a>.<br /> <br /> <a name="14"></a><span style="color: #000; font-size: medium;"><strong> <strong>Hoće li onemogućavanje ponašanja na mreži spriječiti primanje neželjene pošte i reklama te skočnih prozora?</strong></strong></span><br /> <br /> Ne. Odbijanje oglašavanja na temelju ponašanja korisnika samo znači da vam se više nećete prikazivati oglasi prilagođeni na taj način. To ne utječe niti ne onemogućava niti jednu određenu vrstu oglašavanja, primjerice e-poštom ili skočnim prozorima.<br /> <br /> <a name="15"></a><span style="color: #000; font-size: medium;"><strong> <strong>Trebam li išta učiniti?</strong></strong></span><br /> <br /> <a href="https://www.youronlinechoices.com/hr/five-top-tips">Pogledajte naših pet najkorisnijih savjeta.</a></p> <table border="0" cellpadding="5"> </table> </div> </div> </div> </div> </div> <div class="w960 mauto mt10 pb50"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-710" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-710"><a href="https://www.youronlinechoices.com/hr/protecting-your-privacy">Protecting Your Privacy</a></li> <li id="menu-item-711" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-711"><a href="https://www.youronlinechoices.com/hr/terms-conditions">Terms & Conditions</a></li> <li id="menu-item-579" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-579"><a href="https://www.youronlinechoices.com/hr/feedback">Contact</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.</div><div class="cli-bar-btn_container"><a role='button' class="medium cli-plugin-button cli-plugin-main-button cli_settings_button" style="margin:0px 5px 0px 0px">Cookie Settings</a><a id="wt-cli-accept-all-btn" role='button' data-cli_action="accept_all" class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button">Accept All</a></div></div></span></div><div id="cookie-law-info-again" data-nosnippet="true"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" data-nosnippet="true" id="cliSettingsPopup" tabindex="-1" role="dialog" aria-labelledby="cliSettingsPopup" aria-hidden="true"> <div class="cli-modal-dialog" role="document"> <div class="cli-modal-content cli-bar-popup"> <button type="button" class="cli-modal-close" id="cliModalClose"> <svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg> <span class="wt-cli-sr-only">Close</span> </button> <div class="cli-modal-body"> <div class="cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-privacy-overview"> <h4>Privacy Overview</h4> <div class="cli-privacy-content"> <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div> </div> <a class="cli-privacy-readmore" aria-label="Show more" role="button" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary">Necessary</label> </div> <span class="cli-necessary-caption">Always Enabled</span> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description"> Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="non-necessary" data-toggle="cli-toggle-tab"> Non-necessary </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-non-necessary" class="cli-user-preference-checkbox" data-id="checkbox-non-necessary" checked='checked' /> <label for="wt-cli-checkbox-non-necessary" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Non-necessary</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="non-necessary"> <div class="wt-cli-cookie-description"> Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website. </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">SAVE & ACCEPT</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div> <div class="simple-banner simple-banner-text" style="display:none !important"></div> <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { // get the current URL var currentUrl = window.location.href; // regex pattern for detecting privacy policy in URL var pp_en = new RegExp('protecting-your-privacy'); var pp_fr = new RegExp('protection-de-votre-vie-privee'); var pp_nl = new RegExp('beschermingvan-jouw-privacy'); var pp_de = new RegExp('ihr-datenschutz'); var pp_it = new RegExp('proteggere-la-vostra-privacy'); var pp_ro = new RegExp('protejarea-confidentialitatii-dumneavoastra'); var pp_lv = new RegExp('aizsargajot-jusukonfidencialitati'); var pp_gr = new RegExp('protecting-your-privacy'); var pp_at = new RegExp('ihr-datenschutz'); var pp_bg = new RegExp('%d0%9f%d0%be%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b0-%d0%b7%d0%b0-%d0%bf%d0%be%d0%b2%d0%b5%d1%80%d0%b8%d1%82%d0%b5%d0%bb%d0%bd%d0%be%d1%81%d1%82'); if (pp_en.test(currentUrl) || pp_fr.test(currentUrl) || pp_nl.test(currentUrl) || pp_de.test(currentUrl) || pp_it.test(currentUrl) || pp_ro.test(currentUrl) || pp_lv.test(currentUrl) || pp_gr.test(currentUrl) || pp_at.test(currentUrl) || pp_bg.test(currentUrl)) { if (document.body.className.match('cli-barmodal-open')) { document.body.className = 'cli-barmodal-closed'; var overlay = document.getElementsByClassName('cli-popupbar-overlay')[0]; overlay.parentNode.removeChild(overlay); var modal = document.getElementById('cookie-law-info-bar'); modal.parentNode.removeChild(modal); } } });</script>   <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { if (getCookieValue('viewed_cookie_policy') !== 'yes' && getCookieValue('viewed_cookie_policy') !== null) { // require user consent before processing data console.log('no tracking'); _paq.push(['optUserOut']); } if (getCookieValue('viewed_cookie_policy') === 'yes') { // user has given consent to process their data console.log('tracking'); _paq.push(['forgetUserOptOut']); } }); </script>  <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { if (getCookie('third_party_c_t') === 'hey+there%21'){ if (!isIE) { deleteCookie('third_party_c_t', '/'); } if (isIE) { deleteIECookie('third_party_c_t'); } } }); </body> </html>