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Talkwalker Blog
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fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/customer-client.svg" alt="customer-client"> </div> Customer Feedback Analytics </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Products_Social-Content-Ratings" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/social-content-ratings"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://www.talkwalker.com/hubfs/sport_enter.svg" alt="sport_enter"> </div> Social Content Ratings </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Core Platform </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a 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data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Untitled-1.png" alt="Talkwalker AI"> </div> <div class="button small button--small ms-8">Generative AI</div> <div class="hs-menu-item--resource__infos ps-8 pb-8 pe-8"> <div class="display-xs-h5 display-sm-h5 display-md-h5 display-lg-h5 display-xl-h5">Blue Silk™ GPT</div> <p>Over a decade in the making, we are thrilled to give you Blue Silk™ GPT,<br>the greatest innovation in natural language processing purpose-built for consumer intelligence...</p> </div> </div> </a> </li> </div> </div> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Solutions <div class="hs-menu-children-toggle"></div> </span> <ul role="menu" class="hs-menu-children-wrapper hs-menu-children-wrapper--fixed dnd-section"> <div class="row-fluid d-flex flex-flow-row-wrap align-items-flex-start justify-content-center"> <div class="span9 columns"> <div class="dnd-row"> <div class="row-fluid flex-flow-md-row o-auto"> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> For industries </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Consumer-Goods" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/consumer-goods"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/goods.svg" alt="goods"> </div> Consumer goods </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Pharma-Healthcare" 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data-ga-track-id="header_nav_Solution_Industries_Media" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/media"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://www.talkwalker.com/hubfs/Website/Icons/devices.svg" alt="Media icon"> </div> Media </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Finserv" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/financial-services"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/financial.svg" alt="financial"> </div> Financial Services </a> </li> <li 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alt="agencies"> </div> Agencies </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> For teams </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_PR-Comms" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/pr-communication"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/megaphone.svg" alt="megaphone"> </div> PR & Comms </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_SMM" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/social-media-managers"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/SocialMediaRelated.svg" alt="SocialMediaRelated"> </div> Social Marketing </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Digital-Marketing" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/digital-marketing"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/contentrelated.svg" alt="contentrelated"> </div> Digital Marketing </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_PConsumer-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/consumer-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/consumerinsight.svg" alt="consumerinsight"> </div> Consumer Insights </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Customer-Experience" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/customer-experience"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/stars.svg" alt="stars"> </div> Customer Experience </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Agencies" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/agencies"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Icons/agencies.svg" alt="agencies"> </div> Agencies </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Use Cases </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Rep-Mgmt" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/reputation-management"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Reputation.svg" alt="menu-comms Reputation"> </div> Reputation Management </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Crisis-Mgmt" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/crisis-management"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/sentiment.svg" alt="sentiment"> </div> Crisis Management </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Comp-Intell" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/competitive-intelligence"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Radar%202.svg" alt="menu-comms Radar 2"> </div> Competitive Intelligence </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Trends-Research" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/trend-research"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Trends.svg" alt="menu-comms Trends"> </div> Trend Research </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Location-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/customer-feedback-analytics/location-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Location.svg" alt="menu-comms Location"> </div> Location Insights </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Product-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/product-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Product.svg" alt="menu-comms Product"> </div> Product Insights </a> </li> </ul> </li> </div> </div> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"> <a data-ga-track-id="header_nav_Resources" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/resources"> Resources <div class="hs-menu-children-toggle"></div> </a> <ul role="menu" class="hs-menu-children-wrapper"> <div class="row-fluid"> <div class="span12 columns"> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Blog" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/blog"> Blog </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Reports" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/reports"> Reports </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Webinars" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/webinars"> Webinars </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Help-Centre" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="http://helpcenter.talkwalker.com/"> Client Help Center </a> </li> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1"> <a data-ga-track-id="header_nav_Customer-Stories" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/case-studies"> Customer Stories </a> </li> <li class="hs-menu-item hs-menu-depth-1"> <a data-ga-track-id="header_nav_Pricing" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/pricing"> Pricing </a> </li> </ul> </div> </div> </div> </div> </div></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span2 widget-span widget-type-cell header-section-column-5-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="8" data-w="2"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div 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class="blog-listing__hero"> <div id="hs_cos_wrapper_blog_listing_hero" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="blog-listing__hero-main"> <div class="container"> <div class="blog-listing__hero-main-breadcrumbs"> <ul> <li> <a href="https://www.talkwalker.com/resources"> Resources </a> </li> <li>/</li> <li> <a href="https://www.talkwalker.com/blog"> Blog </a> </li> </ul> </div> <div class="blog-listing__hero-main-title"> <h1>Blog</h1> </div> </div> </div></div> <div id="hs_cos_wrapper_blog_listing_topics" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> </section> <div id="hs_cos_wrapper_blog_listing" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="blog-listing__main"> <div class="container"> <div class="blog-listing__featured"> <article class="blog-listing__featured-single"> <a href="https://www.talkwalker.com/blog/what-is-media-monitoring"> <div class="blog-listing__featured-image"> <img src="https://www.talkwalker.com/hs-fs/hubfs/Website/Blogs/Cost%20of%20media%20monitoring%20header.webp?width=445&name=Cost%20of%20media%20monitoring%20header.webp" loading="lazy" width="445" alt="" srcset="https://www.talkwalker.com/hs-fs/hubfs/Website/Blogs/Cost%20of%20media%20monitoring%20header.webp?width=223&name=Cost%20of%20media%20monitoring%20header.webp 223w, https://www.talkwalker.com/hs-fs/hubfs/Website/Blogs/Cost%20of%20media%20monitoring%20header.webp?width=445&name=Cost%20of%20media%20monitoring%20header.webp 445w, https://www.talkwalker.com/hs-fs/hubfs/Website/Blogs/Cost%20of%20media%20monitoring%20header.webp?width=668&name=Cost%20of%20media%20monitoring%20header.webp 668w, https://www.talkwalker.com/hs-fs/hubfs/Website/Blogs/Cost%20of%20media%20monitoring%20header.webp?width=890&name=Cost%20of%20media%20monitoring%20header.webp 890w, https://www.talkwalker.com/hs-fs/hubfs/Website/Blogs/Cost%20of%20media%20monitoring%20header.webp?width=1113&name=Cost%20of%20media%20monitoring%20header.webp 1113w, https://www.talkwalker.com/hs-fs/hubfs/Website/Blogs/Cost%20of%20media%20monitoring%20header.webp?width=1335&name=Cost%20of%20media%20monitoring%20header.webp 1335w" sizes="(max-width: 445px) 100vw, 445px"> </div> <div class="blog-listing__featured-right"> <div class="blog-listing__featured-pill"> <span> Featured post </span></div> <div class="blog-listing__featured-date"> <time class="d-flex align-items-center" datetime="2025-02-25 09:17:40"> <svg xmlns="http://www.w3.org/2000/svg" width="25" height="24" viewbox="0 0 25 24" fill="none"> <path d="M7.25 3V5.25M17.75 3V5.25M3.5 18.75V7.5C3.5 6.25736 4.50736 5.25 5.75 5.25H19.25C20.4926 5.25 21.5 6.25736 21.5 7.5V18.75M3.5 18.75C3.5 19.9926 4.50736 21 5.75 21H19.25C20.4926 21 21.5 19.9926 21.5 18.75M3.5 18.75V11.25C3.5 10.0074 4.50736 9 5.75 9H19.25C20.4926 9 21.5 10.0074 21.5 11.25V18.75" stroke="#213977" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> </svg> February 25, 2025 </time> </div> <div class="blog-listing__featured-content"> <h3>Media Monitoring: What It Is and How to Do it Right in 2025</h3> <p>Thousands of articles, social media posts, reviews, and news stories about your industry and brand get published every day. 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