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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/75d4492750c0abc6.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/3cb5a60c8c319cd4.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/f67a7f71dd7b9162.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-d4e3ff08c46f856e.js"/><script src="/_next/static/chunks/09425d86-4f0eabad629eacef.js" async=""></script><script src="/_next/static/chunks/4260-e1e38354af079f60.js" async=""></script><script src="/_next/static/chunks/main-app-ca20d357ab8c1b03.js" async=""></script><script src="/_next/static/chunks/8947-c909428801b90e4d.js" async=""></script><script src="/_next/static/chunks/6431-3cf01a5dbf9d2a62.js" async=""></script><script src="/_next/static/chunks/6056-de36a60ddf186523.js" async=""></script><script src="/_next/static/chunks/app/layout-8fe8244052039db5.js" async=""></script><script src="/_next/static/chunks/aafbaf63-935c2684664f3020.js" async=""></script><script src="/_next/static/chunks/fe56b05f-44c24bd27596b507.js" async=""></script><script src="/_next/static/chunks/8855-917d8e35d6ca82ad.js" async=""></script><script src="/_next/static/chunks/4997-24d0eaa2ecbd2f76.js" async=""></script><script src="/_next/static/chunks/8085-81fc79dc39d3debb.js" async=""></script><script src="/_next/static/chunks/8117-ac802a3c94590c5c.js" async=""></script><script src="/_next/static/chunks/4388-d09fec38eb53b2db.js" async=""></script><script src="/_next/static/chunks/5668-e400c682befc0eed.js" async=""></script><script src="/_next/static/chunks/4500-3a524b1d1c9a20bf.js" async=""></script><script src="/_next/static/chunks/7722-817ee2f9b614ce31.js" async=""></script><script src="/_next/static/chunks/6265-82bfa64bfb24662f.js" async=""></script><script src="/_next/static/chunks/1957-578c0c33aaa3d103.js" async=""></script><script src="/_next/static/chunks/1081-ad0fb0469c5089c7.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js" async=""></script><script src="/_next/static/chunks/app/not-found-e65b88c1f8c123f9.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://client-registry.mutinycdn.com/personalize/client/fc83559d1f01927c.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><title>Braze SMS Campaigns</title><meta name="description" content="With open rates as high as 98%, you can’t afford to keep SMS siloed. Bring SMS into your marketing mix and keep customers in the conversation with Braze SMS."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/product/sms"/><meta property="og:title" content="Braze SMS Campaigns"/><meta property="og:description" content="With open rates as high as 98%, you can’t afford to keep SMS siloed. Bring SMS into your marketing mix and keep customers in the conversation with Braze SMS."/><meta property="og:url" content="https://www.braze.com/product/sms"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/a6439c9047245ff4fdb60c8fa58e6d7babc90437-1200x628.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Braze SMS Campaigns"/><meta name="twitter:description" content="With open rates as high as 98%, you can’t afford to keep SMS siloed. Bring SMS into your marketing mix and keep customers in the conversation with Braze SMS."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/a6439c9047245ff4fdb60c8fa58e6d7babc90437-1200x628.png"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=[\"identify\",\"trackConversion\"];var c=[].concat(b,[\"defaultOptOut\",\"optOut\",\"optIn\"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new 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flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Be Absolutely Engaging.</strong>™</p></div></div></div><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><p>Send SMS campaigns that convert.</p></h1></div></div><div class="flex w-full flex-col gap-8 text-gray-900"><p>With open rates as high as 98%, you can’t afford to keep SMS siloed from the rest of your channels. Bring SMS into your marketing mix and keep customers in the conversation.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/get-started">Get Demo</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a sign up for text messages advertisement for kitchenerie" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6057cecc8570f930c3c41ac9afaa31ebfb09010f-1160x1090.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6057cecc8570f930c3c41ac9afaa31ebfb09010f-1160x1090.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6057cecc8570f930c3c41ac9afaa31ebfb09010f-1160x1090.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-[#FFFFFFCC] rounded-3xl px-4 py-8 lg:p-20 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="heading-see-whats-next-for-text" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold">See what’s next for text.</h2></div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Increase revenue on mobile</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Send personalized SMS/MMS messages that your customers want to receive and act on.</span></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="lightning-01"><use href="/icons/sprites.svg#lightning-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Eliminate point solutions</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Save time and money by unifying SMS and every other digital channel under one centralized platform.</span></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Scale confidently</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Rapidly grow a healthy subscriber list and expand your SMS program reliably.</span></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="message-smile-square"><use href="/icons/sprites.svg#message-smile-square"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Foster brand loyalty</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Engage high-value customers in the moments that matter.</span></div></div></div></div></div></div></div></div></div></div></section></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Increase revenue on mobile</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Create relevant, engaging texts.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="edit-04"><use href="/icons/sprites.svg#edit-04"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Dynamic personalization</span><p class="text-[16px] leading-[24px] text-gray-600">Create relevant, engaging texts with content that reflects your customers’ preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock"><use href="/icons/sprites.svg#clock"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Real-time triggers</span><p class="text-[16px] leading-[24px] text-gray-600">Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Comprehensive experimentation</span><p class="text-[16px] leading-[24px] text-gray-600">Optimize for conversions. Send the SMS campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c0d66ca2d78d89853759ce7646caa0377852d0c-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c0d66ca2d78d89853759ce7646caa0377852d0c-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c0d66ca2d78d89853759ce7646caa0377852d0c-1600x400.png&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Sweetgreen drives a 10% conversion rate with their Braze-powered SMS promotion code campaign</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/customers/sweetgreen-case-study">View Article</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen shows a message from flash & thread" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3aaca01db6f5645c8e56b3eca1f6a2de28e03dac-1306x1407.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3aaca01db6f5645c8e56b3eca1f6a2de28e03dac-1306x1407.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3aaca01db6f5645c8e56b3eca1f6a2de28e03dac-1306x1407.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-[#F3F3FA] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Foster brand loyalty</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Target high-value mobile customers.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Complete view of every customer</span><p class="text-[16px] leading-[24px] text-gray-600">Understand and act on your rich zero- and first-party data. Send targeted SMS based on your customers’ preferences, behaviors, and cross-channel interactions.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-01"><use href="/icons/sprites.svg#dataflow-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Flexible segmentation</span><p class="text-[16px] leading-[24px] text-gray-600">Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-02"><use href="/icons/sprites.svg#magic-wand-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">AI-powered optimization</span><p class="text-[16px] leading-[24px] text-gray-600">Connect with your mobile-first customers on their terms. Leverage AI to reach them on their preferred channel and deliver your SMS at the right time.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="mouse"><use href="/icons/sprites.svg#mouse"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Effective retargeting</span><p class="text-[16px] leading-[24px] text-gray-600">Use SMS click tracking to re-engage customers based on their past interactions and maximize performance with in-depth analytics.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7104ea00e1897c4b7c536f4eb213b54d44367e53-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7104ea00e1897c4b7c536f4eb213b54d44367e53-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7104ea00e1897c4b7c536f4eb213b54d44367e53-1600x400.png&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">FREENOW drove a 33% increase in sessions by activating lapsed users with SMS messages</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/customers/free-now-case-study">View Article</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen shows a message from sandwich emperor" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1c1d462476627cdaa8cad4136eaffe1899e6029e-1462x1469.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1c1d462476627cdaa8cad4136eaffe1899e6029e-1462x1469.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1c1d462476627cdaa8cad4136eaffe1899e6029e-1462x1469.png&w=1200&q=75"/></div></div></div></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Scale confidently</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Grow your SMS audience.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Ready-to-use list growth tools</span><p class="text-[16px] leading-[24px] text-gray-600">Grow a healthy subscriber list. Leverage our no-code phone number capture form and turnkey workflows to build a highly engaged list of SMS subscribers.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Built-in subscription management</span><p class="text-[16px] leading-[24px] text-gray-600">Stay compliant. Automatically update subscription status changes in real-time with built-in keyword processing.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="lock-01"><use href="/icons/sprites.svg#lock-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Platform stability</span><p class="text-[16px] leading-[24px] text-gray-600">Scale your SMS program reliably. Expand your SMS use cases and audience sizes with a platform engineered to handle high-volume promotional and transactional sends to 200+ countries.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-chat-square"><use href="/icons/sprites.svg#message-chat-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Guided SMS onboarding</span><p class="text-[16px] leading-[24px] text-gray-600">Partner with SMS experts. Build and expand your SMS program with our high-touch onboarding process and implement best practices with guidance from our dedicated SMS team.</p></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a screenshot of a text message between cashblaster and carla john" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dc82735324bbafaab3c9bee19b1d4a6846f90ab-1387x1385.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dc82735324bbafaab3c9bee19b1d4a6846f90ab-1387x1385.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dc82735324bbafaab3c9bee19b1d4a6846f90ab-1387x1385.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-[#F3F3FA] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Eliminate point solutions</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Optimize spend across SMS and other channels.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Channel consolidation</span><p class="text-[16px] leading-[24px] text-gray-600">Eliminate point solutions and channel silos. Optimize marketing spend by pairing SMS with other conversion-driving channels, including email, push, in-app messages, and more.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Cross-channel journey orchestration</span><p class="text-[16px] leading-[24px] text-gray-600">Create customer-centric experiences. Build seamless campaigns with SMS and other channels and manage cross-channel interactions with intuitive journey orchestration.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="link-03"><use href="/icons/sprites.svg#link-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Dynamic ad integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress ads the instant a customer converts on SMS or any other channel.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Cross-channel performance insights</span><p class="text-[16px] leading-[24px] text-gray-600">Double down on high-performing strategies. Leverage campaign-level, SMS program-level, and cross-channel reporting to make data-driven decisions that maximize revenue.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><p class="font-aribauGrotesk text-lg text-gray-900"><p>We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial as we look forward to 2021 and beyond. We are honored to be Braze’s Customer of the Year!</p></p></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Drive deeper engagement" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0278156e9c00f5adc2cf1689a4b42eeed87ed9b-1466x1414.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0278156e9c00f5adc2cf1689a4b42eeed87ed9b-1466x1414.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0278156e9c00f5adc2cf1689a4b42eeed87ed9b-1466x1414.png&w=1200&q=75"/></div></div></div></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Foster brand loyalty</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Create consistent, on-brand SMS experiences.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Branded SMS</span><p class="text-[16px] leading-[24px] text-gray-600">Stay top of mind. Make your texts easily recognizable with SMS Contact Cards and foster customer trust with custom domains that reflect your brand identity.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Interactive campaigns</span><p class="text-[16px] leading-[24px] text-gray-600">Spark up a conversation. Create real-time, two-way campaigns and user journeys powered by custom keyword processing.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Loyalty integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Ensure that your marketing messages contain the latest loyalty status, points, and other customer information.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3732cac4fea165b4226d9a5c5ed0b5f1eb98242f-102x32.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3732cac4fea165b4226d9a5c5ed0b5f1eb98242f-102x32.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3732cac4fea165b4226d9a5c5ed0b5f1eb98242f-102x32.svg&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Sunnyside uses two-way SMS to check in with their members and support healthier drinking habits</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/resources/articles/sunnyside-sms-marketing">View Article</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Drive deeper engagement" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ef5cd243ba7ce604f581861137cdc4a87d62a23-1337x1721.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ef5cd243ba7ce604f581861137cdc4a87d62a23-1337x1721.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ef5cd243ba7ce604f581861137cdc4a87d62a23-1337x1721.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row justify-center"><div class="flex w-full max-w-[800px] grow flex-col gap-6 text-center"><h2 class="font-extrabold sm:text-display-md md:text-display-lg text-[#300266]"><p>Case Studies</p></h2><p class="text-lg text-[#300266]"></p></div></div><div class="w-full gap-6"><div class="slick-slider case-study-panel-slider w-full pb-12 slick-initialized" dir="ltr"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-prev slick-disabled" data-role="none" style="display:block" currentSlide="0" slideCount="3"><span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg></span></button><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/kfc-australia-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="KFC Australia" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c2353aac979430c6723cfac4f922e3d1402ad0b-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c2353aac979430c6723cfac4f922e3d1402ad0b-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c2353aac979430c6723cfac4f922e3d1402ad0b-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">How KFC Australia Optimized SMS to Increase Purchases by 3X</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">When comparing Push to SMS, KFC Australia saw a 3X increase in purchases compared to Push. Additionally, the audience that received the SMS message had a 31% increase in incremental sales and a 30% uplift compared to the control group (push).</span></div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/free-now-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Free Now" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9da60b45bcb18c35f0c92f339712afb95a17f1aa-1200x1200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9da60b45bcb18c35f0c92f339712afb95a17f1aa-1200x1200.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9da60b45bcb18c35f0c92f339712afb95a17f1aa-1200x1200.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">FREE NOW Activates Drivers and Reduces Ride Cancellations With In-App Messages and SMS from Braze</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">When FREE NOW wanted to increase driver retention and reduce ride cancellations, they accelerated their messaging strategy with Braze, leading to a 47% increase in driver activation, a 4.33% uptick in conversions with customers who attempted to cancel, and a 21% rise in bookings from lapsed users.</span></div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/puregym-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="PureGym" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb78842b3e5cf5a6fa572554096a7992df1dbb78f-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb78842b3e5cf5a6fa572554096a7992df1dbb78f-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb78842b3e5cf5a6fa572554096a7992df1dbb78f-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">PureGym Boosts Conversions 206% with Braze-Powered Cross-Channel Campaigns</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">PureGym increased email open rates by 69%, with people who received retargeting emails showing a 206% higher conversion rate, as compared to emails sent to all users.</span></div></div></div></div></a></div></div></div></div><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-next" data-role="none" style="display:block" currentSlide="0" slideCount="3"><span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></button></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-are-you-a-channel-short-and-a-dollar-late" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Are you a channel short and a dollar late?</h2><div class="whitespace-break-spaces text-xl text-white">Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/get-started"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Get Started</button></a><a href="/product"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]">See How Braze Works</button></a></div></div></div></div></section></div></section></div><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><span>Braze.</span><div class="inline-block gap-2 sm:flex sm:flex-col sm:gap-0"><span class="pr-1 sm:pr-0">Be Absolutely</span><span>Engaging.<sup class="text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]">TM</sup></span></div></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, 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But while reducing alcohol intake can do a lot to promote wellness, fewer than 0.5% of drinkers currently receive assistance to reduce or stop drinking and most of the programs/therapies/apps out there are focused on helping heavy drinkers stop entirely.\",\"_key\":\"49051b724b664\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"49051b724b66\"},{\"style\":\"normal\",\"_key\":\"568bc74cabe8\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For the millions of people who enjoy drinking and have no desire to quit (but who could benefit from more awareness around their drinking), there’s a gap in the market. That’s where Sunnyside comes in. We believe that tracking drinks should be as common (and socially acceptable) as tracking calories or steps. 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Instead of creating a completely custom backend to process user data, we’ve used webhooks in Braze to generate events based on user interactions, increment data, and store progress to inform our personalization efforts. We process this data using Liquid, organizing and interpreting hundreds of events and attributes, then repackaging them into rich, personalized messages that adapt based on each user’s daily goal, actual consumption, and progress so far.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"6787050f7851\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Bringing It All Together\",\"_key\":\"6787050f78510\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_key\":\"0918a96a8123\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We’re still in the early days, but we’ve already come a long way when it comes to building out a deeply personalized, two-way SMS experience on Braze. 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As their main goal was driving more revenue—and to see if SMS could drive lift in revenue compared to push—KFC Australia chose metrics like incremental purchases, ROI, and engagement to get a full picture.\",\"_key\":\"f28eec204e410\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f28eec204e41\"},{\"children\":[{\"_key\":\"ce213998f0510\",\"_type\":\"span\",\"marks\":[],\"text\":\"After running the test for two months, they determined that SMS had the highest performance and highest ROI.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ce213998f051\",\"markDefs\":[]},{\"_key\":\"Hmn4Wd7E4jvgZ2yS_fb4s\",\"_ref\":\"imported-craft-testimonial-from-doc-712480-block-3\",\"_type\":\"testimonialReference\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How A/B Tests Prove the Value of Each Channel Investment\",\"_key\":\"90467985aa500\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"90467985aa50\"},{\"children\":[{\"marks\":[],\"text\":\"When comparing Push to SMS, KFC Australia saw a 3X increase in purchases compared to Push. 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resources.\",\"_key\":\"cdb1f5b511ca0\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"headingLevel\":\"h2\",\"headingSize\":\"display-2\"},\"cta\":null,\"awards\":null,\"forms\":null,\"caseStudyHighlight\":null,\"_type\":\"resourceCardDeck\",\"backgroundIsCustomized\":false,\"logos\":null,\"links\":null,\"embeddedForm\":null,\"panels\":null,\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"_key\":\"b65651e1efab\",\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"event\",\"guide\",\"videoPage\",\"webinar\"],\"ctaLink\":{\"title\":\"Blog\",\"_updatedAt\":\"2024-06-28T18:32:17Z\",\"mandatoryBodyComponents\":[{\"component\":\"blogPostListing\",\"_type\":\"singletonPageComponent\",\"_key\":\"05c3c2c46476\"}],\"seo\":{\"noFollow\":false,\"_type\":\"seo\",\"noIndex\":false,\"slug\":{\"current\":\"/resources/articles\",\"_type\":\"slug\"}},\"_type\":\"page\",\"language\":\"en-us\",\"_createdAt\":\"2024-06-02T16:51:08Z\",\"_id\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"_rev\":\"p92WeIHLmx3eRj4zhsTJRt\"},\"resources\":[{\"resource\":{\"_updatedAt\":\"2024-08-01T01:47:54Z\",\"_type\":\"blogPost\",\"seo\":{\"slug\":{\"current\":\"sms-short-codes\"},\"noFollow\":false,\"pageTitle\":\"Building an SMS Marketing Program: Mastering SMS Short Codes\",\"pageDescription\":\"SMS short codes are the five- or six-digital phone numbers many companies use to send text messages to customers. Here's why it's one of the best options for sending SMS marketing campaigns.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-ac53aa46c3ebe9b5484838943ee4f76a0dc44b03-1100x628-jpg\"}},\"noIndex\":false},\"body\":[{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-24343\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"9509fcdf2173\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms/phone_numbers/short_and_long_codes/\",\"_key\":\"480a0cf4dc99\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"If you've ever opted in to get special offers via \",\"_key\":\"ad59210244990\"},{\"_type\":\"span\",\"marks\":[\"9509fcdf2173\"],\"text\":\"SMS marketing\",\"_key\":\"ad59210244991\"},{\"marks\":[],\"text\":\" or had order confirmation and tracking alerts sent to your mobile phone number via text, then most likely you've been on the receiving end of messages deployed using \",\"_key\":\"ad59210244992\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"480a0cf4dc99\"],\"text\":\"SMS short codes\",\"_key\":\"ad59210244993\"},{\"marks\":[],\"text\":\", the five- or six-digit phone numbers many brands use to deliver and receive text messages to and from customers.\",\"_key\":\"ad59210244994\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ad5921024499\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"SMS Marketing with Short Codes\",\"_key\":\"238e2a4e46400\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"238e2a4e4640\",\"markDefs\":[]},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-78465\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"28d0276b2961\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most popular \",\"_key\":\"3c7a2a0ed2140\"},{\"marks\":[\"28d0276b2961\"],\"text\":\"types of SMS phone number options\",\"_key\":\"3c7a2a0ed2141\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" available for companies looking to send text messages at scale, SMS short codes are great for deploying time-sensitive, high-volume SMS marketing campaigns. Let’s explore some of the key use cases for this impactful tool:\",\"_key\":\"3c7a2a0ed2142\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3c7a2a0ed214\"},{\"asset\":{\"_ref\":\"image-c4a80d3be8b7d9e51362f1d9420b77c58536e620-1120x624-jpg\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"XLY66MCn\"},{\"asset\":{\"_ref\":\"image-62b7fc342f91149be8d9fc85a85fe2c5e4d2600b-1120x704-jpg\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"VDEukOa2\"},{\"_key\":\"KRG5rQTC\",\"asset\":{\"_ref\":\"image-bdce29ff30fe9a59b7dbc13a24fcadbff070187b-1120x666-jpg\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},{\"caption\":null,\"_key\":\"cv5RaUNc\",\"asset\":{\"_ref\":\"image-dee650ae178c43c58e3ee63f83cf9b0023c8d530-1120x715-jpg\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"style\":\"h3\",\"_key\":\"820056688fcd\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"3 Key Benefits of SMS Short Codes\",\"_key\":\"820056688fcd0\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"1d87308a719c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to SMS marketing, brands need to be thoughtful about how they set up their program and what sorts of phone number types they use to support their customer engagement efforts. Given that, let’s take a look at three notable benefits that can come with leveraging short codes:\",\"_key\":\"1d87308a719c0\"}],\"_type\":\"block\"},{\"_key\":\"f0fe92a01fa0\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. A high SMS throughput (aka SMS send volume).\",\"_key\":\"f0fe92a01fa00\"},{\"_key\":\"f0fe92a01fa01\",\"_type\":\"span\",\"marks\":[],\"text\":\"This type of SMS phone number can deliver up to 100 messages per second. Other sending options, like long codes and SMS-enabled toll-free numbers, on the other hand, can only send one message per second in the U.S.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Having the exclusive use of a dedicated phone number (i.e. fewer security risks). \",\"_key\":\"e472f3fd36d20\"},{\"marks\":[],\"text\":\"Unlike shared codes, which—as the name suggests—are shared among more than one company, your short code will only be used to send your company's campaigns. While shared codes can help businesses split the cost of using SMS codes, they come with risks, and could potentially impact your brand's deliverability and reputation. For instance, if customers opt out of receiving campaigns from another brand that also uses your shared code, they'll also be opted out of receiving your texts. Or, if another company that uses your shared code violates the rules of using the service, your sending capabilities will be suspended.\",\"_key\":\"e472f3fd36d21\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e472f3fd36d2\"},{\"_key\":\"c4f682f88151\",\"markDefs\":[],\"children\":[{\"text\":\"3. The ability to send both SMS and MMS (aka multimedia messaging service, i.e. texts that contain images, videos, or GIFs).\",\"_key\":\"c4f682f881510\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_key\":\"c4f682f881511\",\"_type\":\"span\",\"marks\":[],\"text\":\" That's a plus, as some SMS phone number types, including alphanumeric sender IDs and SMS-enabled toll-free phone numbers, do not support sending MMS campaigns.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_key\":\"314ca13e559b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next Steps\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"314ca13e559b\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"28753bb25b2e\",\"markDefs\":[{\"_key\":\"c62654ae5d87\",\"reference\":{\"_ref\":\"imported-craft-20644\",\"_type\":\"reference\"},\"_type\":\"internalLink\"},{\"_type\":\"internalLink\",\"_key\":\"4d2936f3cbc1\",\"reference\":{\"_ref\":\"imported-craft-107371\",\"_type\":\"reference\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"If you're exploring the idea of adding SMS marketing to your customer engagement mix alongside other key channels like email marketing, push notifications, and more, here's what you need to know about \",\"_key\":\"28753bb25b2e0\"},{\"text\":\"adding SMS to a cross-channel strategy\",\"_key\":\"28753bb25b2e1\",\"_type\":\"span\",\"marks\":[\"c62654ae5d87\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", gathering opt-ins, leveraging segmentation, and driving engagement.Looking to learn more about SMS marketing phone number types? Check out \",\"_key\":\"28753bb25b2e2\"},{\"_type\":\"span\",\"marks\":[\"4d2936f3cbc1\"],\"text\":\"our look at Application-to-person (A2P) ten-digit long codes (10DLC)\",\"_key\":\"28753bb25b2e3\"},{\"marks\":[],\"text\":\" to learn how they can offer better deliverability and lower filtering risk than traditional SMS long codes.\",\"_key\":\"28753bb25b2e4\",\"_type\":\"span\"}]}],\"featuredImage\":{\"asset\":{\"_ref\":\"image-20ec3a629571c5cc3fd24a09f3924d85d26dfbde-1920x1080-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"excerpt\":\"SMS short codes are the five- or six-digital phone numbers many companies use to send text messages to customers. Here's why it's one of the best options for sending SMS marketing campaigns.\",\"title\":\"Building an SMS Marketing Program: Mastering SMS Short Codes\",\"categories\":{\"topics\":null,\"useCases\":null,\"industries\":null},\"_id\":\"imported-craft-134238\",\"author\":[{\"_ref\":\"imported-craft-author-5375\",\"_type\":\"reference\",\"_key\":\"up9F-Lsid6VJQY89E-ilO\"}],\"_createdAt\":\"2024-05-08T01:04:18Z\",\"publicationDates\":{\"publishedAt\":\"2021-09-13T11:30:00-04:00\",\"_type\":\"publicationDates\"},\"_rev\":\"m47zVAKzspt7UjVx7uLhCN\",\"language\":\"en-us\"},\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"89deeba0796f\"},{\"style\":\"default\",\"_key\":\"a7f84a85ac39\",\"resource\":{\"author\":[{\"_ref\":\"imported-craft-author-5282\",\"_type\":\"reference\",\"_key\":\"CVIdDqR4nnkUKspbzcMFD\"}],\"_updatedAt\":\"2024-08-01T01:48:02Z\",\"_createdAt\":\"2024-05-08T01:04:23Z\",\"_type\":\"blogPost\",\"seo\":{\"noFollow\":false,\"pageTitle\":\"SMS Marketing 101: What You Need to Know | Braze\",\"pageDescription\":\"SMS Marketing 101: What You Need to Know | Braze\",\"openGraphImage\":{\"asset\":{\"_ref\":\"image-c3e92cd1d2b7e3fcf53e6cd06cc06cac08fedacc-1400x700-gif\",\"_type\":\"reference\"},\"_type\":\"image\"},\"noIndex\":false,\"slug\":{\"current\":\"sms-marketing-overview\"}},\"language\":\"en-us\",\"categories\":{\"topics\":[{\"slug\":{\"current\":\"101-content\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"YN8truRCqnchJPC7V1qC0N\",\"_type\":\"topic\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"101 Content\"},{\"_key\":\"ja\",\"value\":\"101 Content\",\"_type\":\"internationalizedArrayStringValue\"},{\"value\":\"101 Content\",\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\"}],\"_id\":\"imported-craft-64077\",\"_updatedAt\":\"2024-11-25T18:38:50Z\"}],\"useCases\":null,\"industries\":null},\"publicationDates\":{\"publishedAt\":\"2019-07-19T10:00:00-04:00\",\"_type\":\"publicationDates\"},\"body\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8a410285cbdd\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"SMS messages. You know what they are—you probably send and receive your share of texts every day. But while this digital messaging channel is popularly associated with communications between friends and family members for most consumers, it can also be a key outreach tool for brands. It can be a powerful way to engage customers when deployed effectively; however, it can be really, really annoying for recipients when it’s used poorly.\",\"_key\":\"8a410285cbdd0\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"69cde94832be\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Thinking about using SMS in your marketing mix? Already sending SMS but looking to make sure you’re doing it the right way? Read on for a look at what marketing, growth, and engagement teams need to know about this key messaging channel.\",\"_key\":\"69cde94832be0\"}]},{\"_ref\":\"imported-craft--2bI8UhIPwM\",\"_type\":\"videoReference\",\"_key\":\"j8W8B0YcCT-7JMp0d4zKr\"},{\"markDefs\":[],\"children\":[{\"text\":\"What is SMS, exactly?\",\"_key\":\"07145ccde50c0\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"07145ccde50c\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"611d879748e4\",\"markDefs\":[],\"children\":[{\"text\":\"SMS stands for “short message service,” but most people know these kind of brief, text-focused messages as (wait for it) text messages.\",\"_key\":\"611d879748e40\",\"_type\":\"span\",\"marks\":[]}]},{\"_key\":\"1a177449a295\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://gimbal.com/history-evolution-mobile-advertising/\",\"_key\":\"723224737bc6\"},{\"_key\":\"511a5c4f4141\",\"_type\":\"link\",\"href\":\"https://en.wikipedia.org/wiki/Short_code\"},{\"href\":\"https://www.mmaglobal.com/studies/nike-case-study\",\"_key\":\"005420d323fe\",\"_type\":\"link\"}],\"children\":[{\"_key\":\"1a177449a2950\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the name indicates, SMS is strongly associated with short text communications, but if you’ve ever had an argument with a significant other over text or installed a gif keyboard, you know that the medium has a wide variety of use cases. The first mobile ad to be shared via text was \"},{\"_type\":\"span\",\"marks\":[\"723224737bc6\"],\"text\":\"created in 2000\",\"_key\":\"1a177449a2951\"},{\"text\":\". We saw the introduction of \",\"_key\":\"1a177449a2952\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"511a5c4f4141\"],\"text\":\"SMS shortcodes\",\"_key\":\"1a177449a2953\"},{\"text\":\" in 2003, and in 2005, \",\"_key\":\"1a177449a2954\",\"_type\":\"span\",\"marks\":[]},{\"marks\":[\"005420d323fe\"],\"text\":\"major brands like Nike\",\"_key\":\"1a177449a2955\",\"_type\":\"span\"},{\"text\":\" and Pontiac pioneered the use of SMS campaigns to create excitement and awareness for newly launched products.\",\"_key\":\"1a177449a2956\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"ee3f761e7e0a\",\"markDefs\":[{\"_key\":\"0c5a1ff44e53\",\"_type\":\"link\",\"href\":\"https://books.google.com/books?id=YPgfNaoYHUsC\u0026pg=PR15\u0026lpg=PR15\u0026dq=SMS+pagers+1980s+gsm\u0026source=bl\u0026ots=y5ZTNDemFL\u0026sig=6oZtikhpUcjC5xrhnnYIUqc97T0\u0026hl=en\u0026sa=X\u0026ved=0ahUKEwiOnre1qonVAhXDMj4KHc9UC9MQ6AEIRTAF#v=onepage\u0026q=SMS%20pagers%201980s%20gsm\u0026f=false\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"SMS evolved out of standards for text-based communications for mobile devices \",\"_key\":\"ee3f761e7e0a0\"},{\"_type\":\"span\",\"marks\":[\"0c5a1ff44e53\"],\"text\":\"back in the mid-1980s\",\"_key\":\"ee3f761e7e0a1\"},{\"text\":\" and is supported by virtually all mobile phones on the market, from fliphones to iPhones. SMS has a global reach which surpasses email in some markets and has remarkable deliverability given any phone in the world can accept and send SMS. That makes it a particularly appealing outreach channel for brands looking to communicate with a global customer base.\",\"_key\":\"ee3f761e7e0a2\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Is SMS a major messaging channel these days?\",\"_key\":\"cc06d945baed0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"cc06d945baed\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Yes—though it’s up for debate. SMS marketing gained a bit of a negative reputation in years past because of the way it was used by some companies: namely, to send scattershot, invasive blast messages that recipients weren’t interested in receiving. That legacy made many brands leery about leveraging SMS in their outreach.\",\"_key\":\"f56a80c4e9a90\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f56a80c4e9a9\"},{\"_key\":\"ea813845939d\",\"markDefs\":[{\"_key\":\"abd88bce06d6\",\"reference\":{\"_ref\":\"imported-craft-25238\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"But as \",\"_key\":\"ea813845939d0\"},{\"_type\":\"span\",\"marks\":[\"abd88bce06d6\"],\"text\":\"the number of inboxes proliferates\",\"_key\":\"ea813845939d1\"},{\"marks\":[],\"text\":\", we’ve seen SMS reemerge as a channel that marketers need to pay attention to. Today, there are thousands of companies using short codes (think “Text TENNIS to receive U.S. Open updates”) to do everything from delivering digital coupons to confirming an existing appointment.\",\"_key\":\"ea813845939d2\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"57505ec3c638\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s the appeal of SMS to marketers?\",\"_key\":\"57505ec3c6380\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We’re living in a world with a lot of messaging channels. But because SMS evolved separately from push notifications and other mobile messaging channels, this outreach option has different functionalities that can make it stand out. Some of the big benefits?\",\"_key\":\"f464b7706bb00\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f464b7706bb0\"},{\"markDefs\":[],\"children\":[{\"_key\":\"e0d80ff8f86f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Global Reach\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e0d80ff8f86f\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In certain global markets—think APAC and much of Africa—SMS is the standard digital communications medium, rather than email. And a lot of consumers in emerging economies are more attached to their phones than they are to computers, with many people’s first experience of the internet coming from a mobile device. Because of infrastructure issues in some emerging economies that have made fast internet connections hard to come by, you still see a lot of flip phones in many areas, making text one of the only ways to reach these customers digitally.\",\"_key\":\"788d83e2a34c0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"788d83e2a34c\",\"markDefs\":[]},{\"_key\":\"7f68569c5486\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supports Two-Way Interactions\",\"_key\":\"7f68569c54860\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"marks\":[],\"text\":\"One key niche for SMS marketing? Messages that are intended to kick off an ongoing two-way conversation between customer and brand. Think appointment confirmations—where the recipient might need to signal that, actually, they need to reschedule—or restaurant reservations. In these situations, SMS can provide a simple effective medium for these back-and-forths.\",\"_key\":\"22a1deb28e3b0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"22a1deb28e3b\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"1f6e3f9418bc\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Epic Open Rates\",\"_key\":\"1f6e3f9418bc0\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://mobilemarketingwatch.com/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\",\"_key\":\"446ea2e3e3c1\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Take a look at your email inbox—how many unread messages are there? For me, the number is 4,687. But my SMS “inbox” is at inbox zero, the ultimate goal for productivity. 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That means that marketers can be VERY confident that when they send an SMS message to their customers, it’s going to get read.\",\"_key\":\"2c3694d9e9282\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2c3694d9e928\"},{\"caption\":null,\"_key\":\"ScyDNpmz\",\"asset\":{\"_ref\":\"image-16deaebe6b793173c35755cfbf5e07fb73f73a0e-1120x660-jpg\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"children\":[{\"_key\":\"ad4f89a82eb10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Okay, so when should my brand send SMS messages?\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"ad4f89a82eb1\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"text\":\"SMS can be an effective tool for companies looking to drive engagement and build brand loyalty. 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When a customer’s flight is delayed and you need to rush to your gate, an SMS is going to be a more practical way to let them know than sending an email. If you’re headed to the doctor’s office in Midtown Manhattan during the U.N. General Assembly, an SMS from the medical center to inform you of changing traffic conditions is a thoughtful gesture. And popular restaurants in many cities use SMS to give diners real-time status updates on table reservations or their wait-list placement.\",\"_key\":\"c9d61e91330f0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"776e7c99fa56\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In all of these cases, the goal is to provide such a brilliant experience for your customers that they’ll want to continue their relationship with your brand. 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It’s waiting for the product you’ve ordered to actually be delivered that’s the hard part. With consumer expectations around delivery time getting higher and higher—\",\"_key\":\"7ea21b1edf530\",\"_type\":\"span\"},{\"_key\":\"7ea21b1edf531\",\"_type\":\"span\",\"marks\":[\"2d61bcedeb6a\"],\"text\":\"driven in large part by Amazon\"},{\"text\":\"—many brands have responded by using SMS to communicate the real-time status of each order from purchase to delivery. We’re even seeing some sophisticated brands using the medium to communicate more complex order status—such as items being out of stock or shipping occurring slower than expected—to temper expectations or potentially seek alternative products.\",\"_key\":\"7ea21b1edf532\",\"_type\":\"span\",\"marks\":[]}]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"5TlDLbUA\",\"asset\":{\"_ref\":\"image-de21b145f93f3058989b6f788876f0edd78f9049-1120x660-jpg\",\"_type\":\"reference\"}},{\"_key\":\"156255335173\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile Exclusives\",\"_key\":\"1562553351730\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"fbd07cccca6a\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"When a customer gives you a phone number, it’s meaningful. Most consumers today have at least two emails—a personal one, and one for work. And more sophisticated shoppers may create additional email accounts exclusively for online shopping. In contrast, the majority of people have only one phone number and use it for everything. With the decline of landline usage in the home, that one mobile number creates the opportunity for an immediate, intimate connection with that user.\",\"_key\":\"fbd07cccca6a0\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can use this an an opportunity reward users who allow SMS messages by offering exclusives in this channel in much the same way that some companies offer special promotions when you shop via mobile instead of on desktop. With so many browser plug-ins searching the web for deals, customers can access many offers without offering their details. By creating exclusive codes or early access to specific launches via SMS first, you can build a loyal, captive audience.\",\"_key\":\"66ace6667c220\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"66ace6667c22\",\"markDefs\":[]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"evEdm0jv\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-c591671dd2b4a61ecd2f36f90089f14057de0d44-1120x660-jpg\"}},{\"style\":\"normal\",\"_key\":\"806ab0c85b04\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-17846\"},\"_type\":\"internalLink\",\"_key\":\"0a4fcda2637c\"},{\"_type\":\"link\",\"href\":\"https://www.travelandleisure.com/hotels-resorts/cosmopolitan-las-vegas\",\"_key\":\"8fe2a641dc66\"}],\"children\":[{\"_key\":\"806ab0c85b040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enabling Two-Way Conversations\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"Nothing makes a customer feel more important to a business than getting an immediate response to their questions or concerns. That’s why so many customers take to social media before even calling a customer support line or sending an email—because they know they have a captive audience in the form of the Social Media Manager on the other side of the computer (or even other potential customers reading the exchange). By opening an SMS dialogue with customers, you can provide a more responsive—\",\"_key\":\"806ab0c85b041\"},{\"_type\":\"span\",\"marks\":[\"0a4fcda2637c\"],\"text\":\"and more human\",\"_key\":\"806ab0c85b042\"},{\"text\":\"—brand experience. From AI powered SMS bots like \",\"_key\":\"806ab0c85b043\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"8fe2a641dc66\"],\"text\":\"Rose at the Cosmopolitan Hotel\",\"_key\":\"806ab0c85b044\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to human backed bots at digital first brands like M Gemi giving out of stock product updates, two-way conversations are another way to humanize your SMS marketing.\",\"_key\":\"806ab0c85b045\"}],\"_type\":\"block\"},{\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-ab01025b404b1602d61659abf45e08247a4f328e-1120x660-jpg\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"mP85APaQ\"},{\"markDefs\":[],\"children\":[{\"text\":\"Are there any things brands need to keep in mind before using SMS for marketing?\",\"_key\":\"88ba99078d680\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"88ba99078d68\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The most critical rule of engagement from brands to be mindful of when it comes to SMS marketing is this: Just because you have an individual’s phone number on file doesn’t mean that you can send them a text message.\",\"_key\":\"65ad0d957b070\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"65ad0d957b07\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dd4a5b9c7f9a\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"http://www.kleinmoynihan.com/new-tcpa-rules-effective-october-16-2013/\",\"_key\":\"4e1be33fa50d\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Because the Federal Communications Commission (FCC) \",\"_key\":\"dd4a5b9c7f9a0\"},{\"_type\":\"span\",\"marks\":[\"4e1be33fa50d\"],\"text\":\"adopted additional consumer protections in 2012\",\"_key\":\"dd4a5b9c7f9a1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" by pulling text messaging under the Telephone Consumer Protection Act (TCPA), SMS marketing is only legal when the person receiving the message has given you express written consent that it is okay to send them communications in this channel. That means that you can’t legally buy lists of phone numbers and send them outreach via SMS; similarly, you can’t send messages based on implicit consent (for instance, because a given individual has an established business relationship with your brand. Brands who send SMS messages without the express consent of message recipients can face significant legal ramifications, including fines. But marketers who can respectfully grow their lists and use the channel in the right ways can see great results from this less-crowded channel.\",\"_key\":\"dd4a5b9c7f9a2\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Anything Else?\",\"_key\":\"3302d2ba1dec0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"3302d2ba1dec\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2abb7e5c293c\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"a1193903c62a\",\"reference\":{\"_ref\":\"imported-craft-11749\",\"_type\":\"reference\"}},{\"reference\":{\"_ref\":\"imported-craft-17866\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"cd7c287711dd\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you’re a travel brand looking to deliver real-time updates or a \",\"_key\":\"2abb7e5c293c0\"},{\"_type\":\"span\",\"marks\":[\"a1193903c62a\"],\"text\":\"retailer\",\"_key\":\"2abb7e5c293c1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" looking for a way to reach customers who don’t use smartphones, SMS can be a powerful tool for taking your marketing outreach from basic brilliant. But don’t stop there—customer messaging is \",\"_key\":\"2abb7e5c293c2\"},{\"_type\":\"span\",\"marks\":[\"cd7c287711dd\"],\"text\":\"more effective when it includes multiple channels used in concert\",\"_key\":\"2abb7e5c293c3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Are you already sending email? Push notifications? Take a holistic look at your current messaging mix and think through how SMS could contribute before hitting go. Your customers will thank you.\",\"_key\":\"2abb7e5c293c4\"}]}],\"title\":\"What’s SMS Marketing?\",\"_id\":\"imported-craft-24343\",\"excerpt\":\"SMS messages. You know what they are—you probably send and receive your share of texts every day. But while this digital messaging channel is popularly associated with communications between friends and family members for most consumers, it can also be a key outreach tool for brands. Thinking about using SMS in your marketing mix? Already sending SMS but looking to make sure you’re doing it the right way? Read on to learn more.\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"_ref\":\"image-c3e92cd1d2b7e3fcf53e6cd06cc06cac08fedacc-1400x700-gif\",\"_type\":\"reference\"}},\"_rev\":\"Gc7Qq2PHZBylrD6rwLLWOt\"},\"_type\":\"resourceCard\"},{\"resource\":{\"_createdAt\":\"2024-05-22T16:28:33Z\",\"hideFromListing\":false,\"resourceType\":\"document\",\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-41c70fd6c6bf01c96932d295ea91ff2de841a2cd-pdf\",\"_type\":\"reference\"}},\"categories\":{\"topics\":null,\"useCases\":null,\"industries\":null},\"seo\":{\"pageDescription\":\"\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-afa7085d7c9a956e2b0e8c18229f0cdda999ba4d-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"mastering-modern-sms-marketing\"},\"noFollow\":false,\"pageTitle\":\"Mastering Modern SMS Marketing\"},\"language\":\"en-us\",\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\",\"_type\":\"reference\"},\"submitButtonText\":\"Find Out More\"},\"publicationDates\":{\"publishedAt\":\"2023-06-28T13:00:00-04:00\",\"updatedAt\":\"2024-02-05T23:15:04-05:00\"},\"description\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bbdac2448e0c\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://venturebeat.com/2015/03/27/why-businesses-cant-ignore-sms-hint-90-of-people-read-a-text-message-within-the-first-3-minutes/\",\"_key\":\"92b7622b71d4\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Arguably the most direct messaging channel out there, SMS is one of a kind. 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