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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: December 2014 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2014/12/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='4580260860129853681' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/12/keeping-ga-web-experience-modern.html' itemprop='url' title='Keeping the GA Web Experience Modern'> Keeping the GA Web Experience Modern </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 12, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> We're continuing to bring you new features and technologies in the design of Google Analytics to provide the best a user experience. With this in mind, starting January 31, 2015 we will no longer support official compatibility of Google Analytics with Microsoft Internet Explorer 9 (IE9). While you can continue to use IE9 after we discontinue support, some features may not work properly going forward. This update maintains our practice of supporting the newest browsers while discontinuing support for the third-oldest version, as we previously <a href="http://analytics.blogspot.com/2013/09/supporting-modern-browsing-experience.html">announced in September 2013</a>. </div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> We will continue to support the latest versions of Chrome, Firefox, Internet Explorer 10 or higher, Safari and other modern browsers. Of course, you will still be able to measure visits from users of all browsers, including IE 9. We will send further reminders prior to the deprecation, but do advise you begin preparing and implementing plans for this change at your earliest convenience.</div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span class="byline-author">Posted by the Google Analytics team</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> We're continuing to bring you new features and technologies in the design of Google Analytics to provide the best a user experience. With this in mind, starting January 31, 2015 we will no longer support official compatibility of Google Analytics with Microsoft Internet Explorer 9 (IE9). While you can continue to use IE9 after we discontinue support, some features may not work properly going forward. This update maintains our practice of supporting the newest browsers while discontinuing support for the third-oldest version, as we previously <a href="http://analytics.blogspot.com/2013/09/supporting-modern-browsing-experience.html">announced in September 2013</a>. </div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> We will continue to support the latest versions of Chrome, Firefox, Internet Explorer 10 or higher, Safari and other modern browsers. Of course, you will still be able to measure visits from users of all browsers, including IE 9. We will send further reminders prior to the deprecation, but do advise you begin preparing and implementing plans for this change at your earliest convenience.</div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span class="byline-author">Posted by the Google Analytics team</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/12/keeping-ga-web-experience-modern.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Keeping the GA Web Experience Modern&url=https://analytics.googleblog.com/2014/12/keeping-ga-web-experience-modern.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2014/12/keeping-ga-web-experience-modern.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3365923942850638809' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/12/refreshing-customer-journey-to-online.html' itemprop='url' title='Refreshing “The Customer Journey to Online Purchase” - New Insights into Marketing Channels'> Refreshing “The Customer Journey to Online Purchase” - New Insights into Marketing Channels </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 11, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Last year we <a href="http://analytics.blogspot.com/2013/04/introducing-customer-journey-to-online.html">introduced</a> “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers' journeys.<br /> <br /> The goal was to help marketers learn more about the customer journeys for their industries. If social makes your customers aware, and email makes them convert -- or vice versa -- you can make sure you're in both places with the right kind of message.<br /> <br /> Today we're happy to introduce a <a href="https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html">new improved version</a> of the Customer Journey to Online Purchase, with a few key enhancements.  We’ve refreshed the data based on millions of consumer interactions, updated the industry classifications, and we’ve split out paid search so you can see the influence of brand and generic search terms on the purchase decision.<br /> <br /> In each industry you can now see journeys for small, medium and large companies, which can often be quite different.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoB9VBeBfHkWD2Hl5XH4rKS_2ACII8cC6n-Z42DGIcd_vivqa22H9N63ci8HY8GqGd30QcDkmH0ev0BVQ7KekAwuwk17QIJfNx09VuSbyU0yLdbj9OCQrCCBRCPsYdDuFnHRzz/s1600/CJT+image+1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoB9VBeBfHkWD2Hl5XH4rKS_2ACII8cC6n-Z42DGIcd_vivqa22H9N63ci8HY8GqGd30QcDkmH0ev0BVQ7KekAwuwk17QIJfNx09VuSbyU0yLdbj9OCQrCCBRCPsYdDuFnHRzz/s1600/CJT+image+1.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge image</td></tr> </tbody></table> <div> For instance, the above image shows the journey for customers of small businesses in the shopping industry. Note that organic search is very often an "assist" interaction for these customers.</div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYudHkaB2-pSUHeHyvD1ytjywDOTjYtZZQI61CYf4ZziT7CtotTsvN19KkCWSd-Ewt2JQhX58tB364ALSf-5UVo-Rv2rS4YxDvmnwqlmXFXryP6awXsNvLsL_4sgVKIXejURg6/s1600/CJT+image+2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYudHkaB2-pSUHeHyvD1ytjywDOTjYtZZQI61CYf4ZziT7CtotTsvN19KkCWSd-Ewt2JQhX58tB364ALSf-5UVo-Rv2rS4YxDvmnwqlmXFXryP6awXsNvLsL_4sgVKIXejURg6/s1600/CJT+image+2.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge image</td></tr> </tbody></table> <div> <div> Now here's the same journey for large shopping businesses. Note that display clicks and social are strongly assisting interactions -- while display didn’t even appear for the small businesses above. For both small and large businesses, a direct website visit is most likely to be the last interaction. Across industries, the differences from small to large businesses illustrate how different marketing strategies and customer profiles may lead to different buying behavior.</div> <div> <br /></div> <div> And there's more! Now you can drill down into each marketing channel for a closer look at the role it plays based on its position in the purchase path. Channels that occur more frequently in the beginning of the path are more likely to help generate awareness for your product, while the end of the path is closer to the customer’s purchase decision.</div> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYajjD5eXiatuaPlbQr5Bp2rT01cXbeYYDKfka3EeUBaZM7La4B2HyZ6xBi0ud635oAsnMSX3QC4DS5EnFYsioc_BGsJfosGRVcqNqToNzmTLiHT_EvkF35dy86jjQGKuXxPqx/s1600/CJT+image+3.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYajjD5eXiatuaPlbQr5Bp2rT01cXbeYYDKfka3EeUBaZM7La4B2HyZ6xBi0ud635oAsnMSX3QC4DS5EnFYsioc_BGsJfosGRVcqNqToNzmTLiHT_EvkF35dy86jjQGKuXxPqx/s1600/CJT+image+3.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge image</td></tr> </tbody></table> <div> In these charts, for example, we see the different roles that different channels play in the Shopping industry. One interesting insight is that all channels -- even those traditionally thought of as “upper funnel” or “lower funnel” -- occur throughout the purchase path, but a given channel may be more common at particular stages depending on its role (and depending on the industry).</div> <div> <div> <br /></div> <div> Each marketing campaign and channel may have a different impact on customers depending on when they interact with it. Using what you learn from this tool, you can help adapt your marketing messaging to be more relevant and useful for your customers.</div> <div> <br /></div> <div> Try the <a href="https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html">Customer Journey to Online Purchase</a> today. And for more helpful marketing insights, check out <a href="https://www.thinkwithgoogle.com/articles/measure-what-matters-most.html">Measure What Matters Most</a>: our new guide chock-full of suggestions on how to measure the impact of your marketing -- across channels -- to complement what you learn from the Customer Journey tool and take action to improve your marketing.</div> <div> <br /></div> <div> Happy analyzing!</div> <div> <br /></div> <div> <a href="https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html"><b>The Customer Journey to Online Purchase »</b></a></div> </div> <br /> <span class="byline-author"><i>Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics</i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Last year we <a href="http://analytics.blogspot.com/2013/04/introducing-customer-journey-to-online.html">introduced</a> “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers' journeys.<br /> <br /> The goal was to help marketers learn more about the customer journeys for their industries. If social makes your customers aware, and email makes them convert -- or vice versa -- you can make sure you're in both places with the right kind of message.<br /> <br /> Today we're happy to introduce a <a href="https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html">new improved version</a> of the Customer Journey to Online Purchase, with a few key enhancements.  We’ve refreshed the data based on millions of consumer interactions, updated the industry classifications, and we’ve split out paid search so you can see the influence of brand and generic search terms on the purchase decision.<br /> <br /> In each industry you can now see journeys for small, medium and large companies, which can often be quite different.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoB9VBeBfHkWD2Hl5XH4rKS_2ACII8cC6n-Z42DGIcd_vivqa22H9N63ci8HY8GqGd30QcDkmH0ev0BVQ7KekAwuwk17QIJfNx09VuSbyU0yLdbj9OCQrCCBRCPsYdDuFnHRzz/s1600/CJT+image+1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoB9VBeBfHkWD2Hl5XH4rKS_2ACII8cC6n-Z42DGIcd_vivqa22H9N63ci8HY8GqGd30QcDkmH0ev0BVQ7KekAwuwk17QIJfNx09VuSbyU0yLdbj9OCQrCCBRCPsYdDuFnHRzz/s1600/CJT+image+1.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge image</td></tr> </tbody></table> <div> For instance, the above image shows the journey for customers of small businesses in the shopping industry. Note that organic search is very often an "assist" interaction for these customers.</div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYudHkaB2-pSUHeHyvD1ytjywDOTjYtZZQI61CYf4ZziT7CtotTsvN19KkCWSd-Ewt2JQhX58tB364ALSf-5UVo-Rv2rS4YxDvmnwqlmXFXryP6awXsNvLsL_4sgVKIXejURg6/s1600/CJT+image+2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYudHkaB2-pSUHeHyvD1ytjywDOTjYtZZQI61CYf4ZziT7CtotTsvN19KkCWSd-Ewt2JQhX58tB364ALSf-5UVo-Rv2rS4YxDvmnwqlmXFXryP6awXsNvLsL_4sgVKIXejURg6/s1600/CJT+image+2.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge image</td></tr> </tbody></table> <div> <div> Now here's the same journey for large shopping businesses. Note that display clicks and social are strongly assisting interactions -- while display didn’t even appear for the small businesses above. For both small and large businesses, a direct website visit is most likely to be the last interaction. Across industries, the differences from small to large businesses illustrate how different marketing strategies and customer profiles may lead to different buying behavior.</div> <div> <br /></div> <div> And there's more! Now you can drill down into each marketing channel for a closer look at the role it plays based on its position in the purchase path. Channels that occur more frequently in the beginning of the path are more likely to help generate awareness for your product, while the end of the path is closer to the customer’s purchase decision.</div> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYajjD5eXiatuaPlbQr5Bp2rT01cXbeYYDKfka3EeUBaZM7La4B2HyZ6xBi0ud635oAsnMSX3QC4DS5EnFYsioc_BGsJfosGRVcqNqToNzmTLiHT_EvkF35dy86jjQGKuXxPqx/s1600/CJT+image+3.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYajjD5eXiatuaPlbQr5Bp2rT01cXbeYYDKfka3EeUBaZM7La4B2HyZ6xBi0ud635oAsnMSX3QC4DS5EnFYsioc_BGsJfosGRVcqNqToNzmTLiHT_EvkF35dy86jjQGKuXxPqx/s1600/CJT+image+3.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge image</td></tr> </tbody></table> <div> In these charts, for example, we see the different roles that different channels play in the Shopping industry. One interesting insight is that all channels -- even those traditionally thought of as “upper funnel” or “lower funnel” -- occur throughout the purchase path, but a given channel may be more common at particular stages depending on its role (and depending on the industry).</div> <div> <div> <br /></div> <div> Each marketing campaign and channel may have a different impact on customers depending on when they interact with it. Using what you learn from this tool, you can help adapt your marketing messaging to be more relevant and useful for your customers.</div> <div> <br /></div> <div> Try the <a href="https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html">Customer Journey to Online Purchase</a> today. And for more helpful marketing insights, check out <a href="https://www.thinkwithgoogle.com/articles/measure-what-matters-most.html">Measure What Matters Most</a>: our new guide chock-full of suggestions on how to measure the impact of your marketing -- across channels -- to complement what you learn from the Customer Journey tool and take action to improve your marketing.</div> <div> <br /></div> <div> Happy analyzing!</div> <div> <br /></div> <div> <a href="https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html"><b>The Customer Journey to Online Purchase »</b></a></div> </div> <br /> <span class="byline-author"><i>Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics</i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/12/refreshing-customer-journey-to-online.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Refreshing “The Customer Journey to Online Purchase” - New Insights into Marketing Channels&url=https://analytics.googleblog.com/2014/12/refreshing-customer-journey-to-online.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2014/12/refreshing-customer-journey-to-online.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='810659122715862631' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/12/google-analytics-in-admob-helps-mobile.html' itemprop='url' title='Google Analytics in AdMob helps mobile app developer Eltsoft go global'> Google Analytics in AdMob helps mobile app developer Eltsoft go global </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 9, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="color: #232323; font-family: Arial; font-size: 13px;"> <i style="color: #444444;">Cross-posted on the </i><span style="color: #232323;"><i><a href="http://admob.blogspot.com/">Inside AdMob Blog</a> </i></span></div> <div style="color: #232323; font-family: Arial; font-size: 13px;"> <span style="color: #444444;"><span style="color: #232323;"><br /></span></span></div> <div style="font-family: Arial; font-size: 12px;"> Since March 2014, <a href="http://analytics.blogspot.com/2014/03/new-tools-to-grow-your-mobile-app.html"><span style="color: #1255cc;">Google Analytics has been fully available in AdMob</span></a>, and now app developers are increasingly seeing results by combining data from both platforms. Here’s one story that illustrates the power of AdMob and Google Analytics together.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Passion for languages and learning</b></div> <div style="font-family: Arial; font-size: 12px;"> Jason Byrne, and business partner Robert Diem, are passionate about making a difference in education. They came together during their time as professors in Japan to found <a href="http://eltsoft.com/"><span style="color: #1255cc;">Eltsoft LLC</span></a>, a company that builds mobile language learning apps for <a href="https://itunes.apple.com/us/artist/eltsoft-llc/id796308533"><span style="color: #1255cc;">iOS</span></a> and <a href="https://play.google.com/store/apps/developer?id=Eltsoft+LLC"><span style="color: #1255cc;">Android</span></a>. Together, they started creating a series of fun tools  that allow users to study whenever they want, wherever they are.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Global expansion</b></div> <div style="font-family: Arial; font-size: 12px;"> Their most popular app is <a href="https://play.google.com/store/apps/details?id=com.app.grammarenglish"><span style="color: #1255cc;">English Grammar</span></a>, which has been downloaded by more than a million people looking to sharpen their English-language skills in nearly 120 countries.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> All of the company’s apps are available for free or as paid versions. To increase revenue, they chose AdMob to earn money from the free versions of their apps with advertising. “AdMob monetization is central to our success because it delivers high-quality, appropriate ads to our audience in their native languages, wherever they live,” says Jason. </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> The Google Analytics data within AdMob helped them understand more about their users. "Our app, English Grammar, has users from all around the world, so we turned to data from Google Analytics and AdMob to understand which languages we should consider for localization. For example, we knew we had to prioritize German and French, but we discovered other languages that we didn't expect, such as Russian and Japanese."</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>A data-driven approach to marketing </b></div> <div style="font-family: Arial; font-size: 12px;"> Eltsoft uses data to focus their marketing campaigns and assess where to use their resources most effectively. “Google Analytics keeps making campaign analysis simpler and clearer,” Jason says. “Data from various sources - Google Analytics and Google Play, for instance - are now all in one place. That helps me understand what’s happening with our ad campaigns.” </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> While data analysis helped Eltsoft validate some of their hypotheses, it also uncovered opportunities according to Jason: “The greatest takeaway for me is that the results are never really what I expect. I am often surprised. Analytics has given us great insights into who our users are, and has provided a very important lesson in the value of surveying our user base. Our simple assumptions are often inaccurate.”</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Replicating successful strategies</b></div> <div style="font-family: Arial; font-size: 12px;"> Eltsoft has developed a way to calculate the value of users by using a combination of AdMob metrics (like ad request values) and Analytics metrics (like user counts and sessions per user). Having Google Analytics in AdMob has unlocked such analysis because the data is available in the same interface.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> As a result, Eltsoft can now understand what works best for their users. “For example, we’ve made changes to our apps, and Analytics has really helped us to track the effectiveness of those changes. I would say six months ago, that our success was a mystery. The data said we were doing well, but the whys were not clear. Therefore, we couldn’t replicate or push forward. But today, we understand what’s happening and can project our future success. We have not only the data, but can control certain variables allowing us to understand that data.”</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> “Google Analytics data is literally a goldmine,” says Jason.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> If you want to learn more about how Eltsoft is using Google Analytics and AdMob, download the <a href="http://static.googleusercontent.com/media/www.google.com/en/us/admob/pdf/admob-cs-eltsoft.pdf"><span style="color: #1255cc;">full case study</span></a>. </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Want to learn how to get the most from Analytics in AdMob? Sign up for our free online course, <a href="https://analyticsacademy.withgoogle.com/course04/preview"><span style="color: #1255cc;">Mobile App Analytics Fundamentals.</span></a></div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="color: #232323; font-family: Arial; font-size: 13px;"> <i style="color: #444444;">Cross-posted on the </i><span style="color: #232323;"><i><a href="http://admob.blogspot.com/">Inside AdMob Blog</a> </i></span></div> <div style="color: #232323; font-family: Arial; font-size: 13px;"> <span style="color: #444444;"><span style="color: #232323;"><br /></span></span></div> <div style="font-family: Arial; font-size: 12px;"> Since March 2014, <a href="http://analytics.blogspot.com/2014/03/new-tools-to-grow-your-mobile-app.html"><span style="color: #1255cc;">Google Analytics has been fully available in AdMob</span></a>, and now app developers are increasingly seeing results by combining data from both platforms. Here’s one story that illustrates the power of AdMob and Google Analytics together.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Passion for languages and learning</b></div> <div style="font-family: Arial; font-size: 12px;"> Jason Byrne, and business partner Robert Diem, are passionate about making a difference in education. They came together during their time as professors in Japan to found <a href="http://eltsoft.com/"><span style="color: #1255cc;">Eltsoft LLC</span></a>, a company that builds mobile language learning apps for <a href="https://itunes.apple.com/us/artist/eltsoft-llc/id796308533"><span style="color: #1255cc;">iOS</span></a> and <a href="https://play.google.com/store/apps/developer?id=Eltsoft+LLC"><span style="color: #1255cc;">Android</span></a>. Together, they started creating a series of fun tools  that allow users to study whenever they want, wherever they are.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Global expansion</b></div> <div style="font-family: Arial; font-size: 12px;"> Their most popular app is <a href="https://play.google.com/store/apps/details?id=com.app.grammarenglish"><span style="color: #1255cc;">English Grammar</span></a>, which has been downloaded by more than a million people looking to sharpen their English-language skills in nearly 120 countries.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> All of the company’s apps are available for free or as paid versions. To increase revenue, they chose AdMob to earn money from the free versions of their apps with advertising. “AdMob monetization is central to our success because it delivers high-quality, appropriate ads to our audience in their native languages, wherever they live,” says Jason. </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> The Google Analytics data within AdMob helped them understand more about their users. "Our app, English Grammar, has users from all around the world, so we turned to data from Google Analytics and AdMob to understand which languages we should consider for localization. For example, we knew we had to prioritize German and French, but we discovered other languages that we didn't expect, such as Russian and Japanese."</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>A data-driven approach to marketing </b></div> <div style="font-family: Arial; font-size: 12px;"> Eltsoft uses data to focus their marketing campaigns and assess where to use their resources most effectively. “Google Analytics keeps making campaign analysis simpler and clearer,” Jason says. “Data from various sources - Google Analytics and Google Play, for instance - are now all in one place. That helps me understand what’s happening with our ad campaigns.” </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> While data analysis helped Eltsoft validate some of their hypotheses, it also uncovered opportunities according to Jason: “The greatest takeaway for me is that the results are never really what I expect. I am often surprised. Analytics has given us great insights into who our users are, and has provided a very important lesson in the value of surveying our user base. Our simple assumptions are often inaccurate.”</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Replicating successful strategies</b></div> <div style="font-family: Arial; font-size: 12px;"> Eltsoft has developed a way to calculate the value of users by using a combination of AdMob metrics (like ad request values) and Analytics metrics (like user counts and sessions per user). Having Google Analytics in AdMob has unlocked such analysis because the data is available in the same interface.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> As a result, Eltsoft can now understand what works best for their users. “For example, we’ve made changes to our apps, and Analytics has really helped us to track the effectiveness of those changes. I would say six months ago, that our success was a mystery. The data said we were doing well, but the whys were not clear. Therefore, we couldn’t replicate or push forward. But today, we understand what’s happening and can project our future success. We have not only the data, but can control certain variables allowing us to understand that data.”</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> “Google Analytics data is literally a goldmine,” says Jason.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> If you want to learn more about how Eltsoft is using Google Analytics and AdMob, download the <a href="http://static.googleusercontent.com/media/www.google.com/en/us/admob/pdf/admob-cs-eltsoft.pdf"><span style="color: #1255cc;">full case study</span></a>. </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Want to learn how to get the most from Analytics in AdMob? Sign up for our free online course, <a href="https://analyticsacademy.withgoogle.com/course04/preview"><span style="color: #1255cc;">Mobile App Analytics Fundamentals.</span></a></div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/12/google-analytics-in-admob-helps-mobile.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics in AdMob helps mobile app developer Eltsoft go global&url=https://analytics.googleblog.com/2014/12/google-analytics-in-admob-helps-mobile.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2014/12/google-analytics-in-admob-helps-mobile.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1692369670479389229' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/12/behavior-trends-and-insights.html' itemprop='url' title='Ringing in the New Year - Behavior Trends and Insights'> Ringing in the New Year - Behavior Trends and Insights </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 8, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Last month we published <a href="http://analytics.blogspot.com/2014/10/online-retailers-secret-to-seasonal.html"><span style="color: #042eee; letter-spacing: 0px;">an analysis</span></a> of how people behave before and during the Thanksgiving holiday in the US. We saw the most important days of the year for retailers, how to take advantage of the top transaction days, and when to take action.</span></div> <div style="font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Today we are looking at the patterns of behavior over the holidays and into the new year with the objective of understanding how digital marketers can prepare for 2015.</span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">After looking at data from the previous three years, we found two interesting insights:</span></div> <ol> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="letter-spacing: 0.0px;">User behavior is significantly different from country to country, but very consistent from year to year within a particular country.</span></li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="letter-spacing: 0.0px;">The beginning of January can be a great time to offer new deals outside of the US.</span></li> </ol> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Read on to learn more about the analysis we performed and how to take advantage of the trends we found, it will help you get a head start on 2015!</span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><br /></span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>User Behavior Trends</b></span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Patterns can tell us a lot about data, they are intuitive and show us a lot of information at a glance. With that in mind, we produced the charts below to show how people behave around Christmas and New Year’s Eve. We wanted to understand the differences between cultures, so we focused on the trends from three large economies: US, UK and France. All the charts show data from December 11 to January 14 for the last three years and the two vertical grey areas represent Christmas Day and New Year’s Eve.</span></div> <div style="font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>United States</b>: the transactions trend clearly shows that users purchase mostly up to a week before Christmas Day and no improvement is seen in early January, although sessions do return to normal quickly after New Year’s Eve. Publishers should take advantage of this rebound in sessions, while retailers may want to wait on providing deals until sales bounce back fully.</span></div> </div> <div> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJXB1kXBUsnI6i1gMKHwGcUBKr0JG_gx5BmES8EHscsMFxFgiPg0xMlt5vOOCAja41_VNmIvtraKfvJUsBOU8Qeyg4uRYJLU5CgErbG1dKO3FiuA_3qyLM47zqhp92VpFw8h2/s1600/USA_labeled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJXB1kXBUsnI6i1gMKHwGcUBKr0JG_gx5BmES8EHscsMFxFgiPg0xMlt5vOOCAja41_VNmIvtraKfvJUsBOU8Qeyg4uRYJLU5CgErbG1dKO3FiuA_3qyLM47zqhp92VpFw8h2/s1600/USA_labeled.png" /></a></div> <div> </div> <div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>United Kingdom</b>: transactions decline sharply until Christmas and then start rising sharply from December 26, and about a week after New Year’s Eve it raises to levels about the same or higher than pre-holiday, so you might consider creating marketing campaigns and promotions to take advantage of January’s rise. Sessions follow a similar pattern.</span></div> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD6eIvpPmZ-dvdkbpx_7ucqHmC1tHivhmTRpq2ZNSMGWVpoLaGn6U76Q7p9BL9vSuhuSEStmzb1KayQXhngQ3v1grLAVUycKAfZ1d8uaIhSGtqrafHZdqhAa50lkgSNkJXEjOx/s1600/UK_labeled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD6eIvpPmZ-dvdkbpx_7ucqHmC1tHivhmTRpq2ZNSMGWVpoLaGn6U76Q7p9BL9vSuhuSEStmzb1KayQXhngQ3v1grLAVUycKAfZ1d8uaIhSGtqrafHZdqhAa50lkgSNkJXEjOx/s1600/UK_labeled.png" /></a></div> <div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>France</b>: transactions and sessions follow a similar pattern as in the UK, but with a significant decline during New Year’s Eve. As you can see, there is a major spike in the second Wednesday of January every year, that’s the day Winter sales begin in France! Unlike in the US, January is an important month for French retailers, should we say the <i>French Cyber Wednesday</i>?</span></div> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWI5_DylLzIxB9hn5Sqenw6tuggyzGdkMKO9uLTLonTrscBAEocqxLYtbofoXPmn7OGTLF9C3Qi_5cKYdgdN26tza1aSyBm0P7yFiqR-PMms52VgT8asU9AVRYtElgbGCwriaI/s1600/FR_labeled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWI5_DylLzIxB9hn5Sqenw6tuggyzGdkMKO9uLTLonTrscBAEocqxLYtbofoXPmn7OGTLF9C3Qi_5cKYdgdN26tza1aSyBm0P7yFiqR-PMms52VgT8asU9AVRYtElgbGCwriaI/s1600/FR_labeled.png" /></a></div> <h2 style="text-align: left;"> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;"><b>Get a head start on 2015</b></span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;">So how can you take advantage of those trends to be more successful during the coming year? Here are some ideas for you to act upon right now:</span></div> <ol> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Look at your own data for previous years to understand the patterns for your existing and previous customers.</span></li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Check your <a href="https://support.google.com/analytics/answer/6086666"><span style="color: #042eee; letter-spacing: 0px;">Benchmarking reports</span></a> to learn more about how other websites of your size and in your vertical performed.</span></li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Use <a href="//www.google.com/trends/"><span style="color: #042eee; letter-spacing: 0px;">Google Trends</span></a> to check trends from previous years related to your vertical and country.</span></li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Make sure you match your marketing efforts to your local post-holiday trend.</span></li> </ol> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;"><b>About the Data & Charts </b></span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;">In order to perform this analysis, we looked at billions of sessions from authorized Google Analytics users who have shared their website data anonymously (<a href="https://support.google.com/analytics/answer/1011397"><span style="color: #042eee; letter-spacing: 0px;">read more</span></a>).</span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="color: #042eee; font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="color: black; letter-spacing: 0.0px;">Posted by <a href="https://plus.google.com/+DanielWaisberg/"><span style="letter-spacing: 0px;">Daniel Waisberg</span></a> and <a href="https://plus.google.com/104899981277177267401/"><span style="letter-spacing: 0px;">Jocelyn Whittenburg</span></a></span></div> </h2> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Last month we published <a href="http://analytics.blogspot.com/2014/10/online-retailers-secret-to-seasonal.html"><span style="color: #042eee; letter-spacing: 0px;">an analysis</span></a> of how people behave before and during the Thanksgiving holiday in the US. We saw the most important days of the year for retailers, how to take advantage of the top transaction days, and when to take action.</span></div> <div style="font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Today we are looking at the patterns of behavior over the holidays and into the new year with the objective of understanding how digital marketers can prepare for 2015.</span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">After looking at data from the previous three years, we found two interesting insights:</span></div> <ol> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="letter-spacing: 0.0px;">User behavior is significantly different from country to country, but very consistent from year to year within a particular country.</span></li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="letter-spacing: 0.0px;">The beginning of January can be a great time to offer new deals outside of the US.</span></li> </ol> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Read on to learn more about the analysis we performed and how to take advantage of the trends we found, it will help you get a head start on 2015!</span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><br /></span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>User Behavior Trends</b></span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">Patterns can tell us a lot about data, they are intuitive and show us a lot of information at a glance. With that in mind, we produced the charts below to show how people behave around Christmas and New Year’s Eve. We wanted to understand the differences between cultures, so we focused on the trends from three large economies: US, UK and France. All the charts show data from December 11 to January 14 for the last three years and the two vertical grey areas represent Christmas Day and New Year’s Eve.</span></div> <div style="font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>United States</b>: the transactions trend clearly shows that users purchase mostly up to a week before Christmas Day and no improvement is seen in early January, although sessions do return to normal quickly after New Year’s Eve. Publishers should take advantage of this rebound in sessions, while retailers may want to wait on providing deals until sales bounce back fully.</span></div> </div> <div> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJXB1kXBUsnI6i1gMKHwGcUBKr0JG_gx5BmES8EHscsMFxFgiPg0xMlt5vOOCAja41_VNmIvtraKfvJUsBOU8Qeyg4uRYJLU5CgErbG1dKO3FiuA_3qyLM47zqhp92VpFw8h2/s1600/USA_labeled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJXB1kXBUsnI6i1gMKHwGcUBKr0JG_gx5BmES8EHscsMFxFgiPg0xMlt5vOOCAja41_VNmIvtraKfvJUsBOU8Qeyg4uRYJLU5CgErbG1dKO3FiuA_3qyLM47zqhp92VpFw8h2/s1600/USA_labeled.png" /></a></div> <div> </div> <div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>United Kingdom</b>: transactions decline sharply until Christmas and then start rising sharply from December 26, and about a week after New Year’s Eve it raises to levels about the same or higher than pre-holiday, so you might consider creating marketing campaigns and promotions to take advantage of January’s rise. Sessions follow a similar pattern.</span></div> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD6eIvpPmZ-dvdkbpx_7ucqHmC1tHivhmTRpq2ZNSMGWVpoLaGn6U76Q7p9BL9vSuhuSEStmzb1KayQXhngQ3v1grLAVUycKAfZ1d8uaIhSGtqrafHZdqhAa50lkgSNkJXEjOx/s1600/UK_labeled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD6eIvpPmZ-dvdkbpx_7ucqHmC1tHivhmTRpq2ZNSMGWVpoLaGn6U76Q7p9BL9vSuhuSEStmzb1KayQXhngQ3v1grLAVUycKAfZ1d8uaIhSGtqrafHZdqhAa50lkgSNkJXEjOx/s1600/UK_labeled.png" /></a></div> <div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><b>France</b>: transactions and sessions follow a similar pattern as in the UK, but with a significant decline during New Year’s Eve. As you can see, there is a major spike in the second Wednesday of January every year, that’s the day Winter sales begin in France! Unlike in the US, January is an important month for French retailers, should we say the <i>French Cyber Wednesday</i>?</span></div> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWI5_DylLzIxB9hn5Sqenw6tuggyzGdkMKO9uLTLonTrscBAEocqxLYtbofoXPmn7OGTLF9C3Qi_5cKYdgdN26tza1aSyBm0P7yFiqR-PMms52VgT8asU9AVRYtElgbGCwriaI/s1600/FR_labeled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWI5_DylLzIxB9hn5Sqenw6tuggyzGdkMKO9uLTLonTrscBAEocqxLYtbofoXPmn7OGTLF9C3Qi_5cKYdgdN26tza1aSyBm0P7yFiqR-PMms52VgT8asU9AVRYtElgbGCwriaI/s1600/FR_labeled.png" /></a></div> <h2 style="text-align: left;"> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;"><b>Get a head start on 2015</b></span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;">So how can you take advantage of those trends to be more successful during the coming year? Here are some ideas for you to act upon right now:</span></div> <ol> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Look at your own data for previous years to understand the patterns for your existing and previous customers.</span></li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Check your <a href="https://support.google.com/analytics/answer/6086666"><span style="color: #042eee; letter-spacing: 0px;">Benchmarking reports</span></a> to learn more about how other websites of your size and in your vertical performed.</span></li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Use <a href="//www.google.com/trends/"><span style="color: #042eee; letter-spacing: 0px;">Google Trends</span></a> to check trends from previous years related to your vertical and country.</span></li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; margin: 0px;"><span style="letter-spacing: 0.0px;">Make sure you match your marketing efforts to your local post-holiday trend.</span></li> </ol> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;"><b>About the Data & Charts </b></span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="letter-spacing: 0.0px;">In order to perform this analysis, we looked at billions of sessions from authorized Google Analytics users who have shared their website data anonymously (<a href="https://support.google.com/analytics/answer/1011397"><span style="color: #042eee; letter-spacing: 0px;">read more</span></a>).</span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="color: #042eee; font-family: Arial; font-size: 12px; font-weight: normal;"> <span style="color: black; letter-spacing: 0.0px;">Posted by <a href="https://plus.google.com/+DanielWaisberg/"><span style="letter-spacing: 0px;">Daniel Waisberg</span></a> and <a href="https://plus.google.com/104899981277177267401/"><span style="letter-spacing: 0px;">Jocelyn Whittenburg</span></a></span></div> </h2> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/12/behavior-trends-and-insights.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Ringing in the New Year - Behavior Trends and Insights&url=https://analytics.googleblog.com/2014/12/behavior-trends-and-insights.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2014/12/behavior-trends-and-insights.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6643823831066102174' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/12/with-google-analytics-premium-and.html' itemprop='url' title='With Google Analytics Premium and DoubleClick: Matalan increases conversion rate 28%'> With Google Analytics Premium and DoubleClick: Matalan increases conversion rate 28% </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 1, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><i>This post originally appeared on the </i><a href="http://doubleclickadvertisers.blogspot.com/2014/12/with-doubleclick-matalan-boosts.html"><span style="color: #042eee; letter-spacing: 0px;"><i>DoubleClick Advertiser blog</i></span></a><i> as part of the </i><b><i>with DoubleClick</i></b><i> series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform.</i></span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">As one of the UK's leading family clothing retailers, <a href="http://www.matalan.co.uk/"><span style="color: #042eee; letter-spacing: 0px;">Matalan</span></a> must be nimble -- faster decisions mean better customer engagement and more sales. So they worked with Morpheus Media to implement Google Analytics Premium with DoubleClick Campaign Manager. Google Analytics' powerful insights helped Matalan make better business decisions, faster.</span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><br /> Matalan was already using DoubleClick Campaign Manager to centralize their digital marketing and reports. Adding Google Analytics Premium side-by-side showed them campaign effectiveness even more clearly, allowing them to uncover the hidden value of their digital marketing efforts, like transactions where digital advertising had assisted a conversion on another channel.</span></div> <div style="font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">“It’s really helpful to be able to see one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel,” says Lee Pinnington, Matalan's Multi-Channel Marketing Director.</span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <center> <a href="http://static.googleusercontent.com/media/www.google.com/en/us/analytics/customers/pdfs/matalan.pdf" target="_blank"><img border="0" height="250" src="//3.bp.blogspot.com/-Tt1PZ9zZgSE/VHTpfATzNSI/AAAAAAAABqI/TfU8LB_kxaY/s1600/Matalan.png" width="400"></a></center> <div> <br /></div> <div style="text-align: left;"> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">With a complete view of their digital marketing ROI thanks to the integration of DoubleClick Campaign Manager and Google Analytics Premium, Matalan was able to put their marketing dollars where they would truly be most effective. And the results were dramatic: a 28% rise in conversion rate and significant growth in both site visits and revenue.</span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">To learn more about Matalan's approach, check out the <a href="http://static.googleusercontent.com/media/www.google.com/en/us/analytics/customers/pdfs/matalan.pdf"><span style="color: #042eee; letter-spacing: 0px;">full case study</span></a>.</span></div> </div> <div style="text-align: left;"> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><i>This post originally appeared on the </i><a href="http://doubleclickadvertisers.blogspot.com/2014/12/with-doubleclick-matalan-boosts.html"><span style="color: #042eee; letter-spacing: 0px;"><i>DoubleClick Advertiser blog</i></span></a><i> as part of the </i><b><i>with DoubleClick</i></b><i> series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform.</i></span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">As one of the UK's leading family clothing retailers, <a href="http://www.matalan.co.uk/"><span style="color: #042eee; letter-spacing: 0px;">Matalan</span></a> must be nimble -- faster decisions mean better customer engagement and more sales. So they worked with Morpheus Media to implement Google Analytics Premium with DoubleClick Campaign Manager. Google Analytics' powerful insights helped Matalan make better business decisions, faster.</span></div> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;"><br /> Matalan was already using DoubleClick Campaign Manager to centralize their digital marketing and reports. Adding Google Analytics Premium side-by-side showed them campaign effectiveness even more clearly, allowing them to uncover the hidden value of their digital marketing efforts, like transactions where digital advertising had assisted a conversion on another channel.</span></div> <div style="font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">“It’s really helpful to be able to see one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel,” says Lee Pinnington, Matalan's Multi-Channel Marketing Director.</span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <center> <a href="http://static.googleusercontent.com/media/www.google.com/en/us/analytics/customers/pdfs/matalan.pdf" target="_blank"><img border="0" height="250" src="//3.bp.blogspot.com/-Tt1PZ9zZgSE/VHTpfATzNSI/AAAAAAAABqI/TfU8LB_kxaY/s1600/Matalan.png" width="400"></a></center> <div> <br /></div> <div style="text-align: left;"> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">With a complete view of their digital marketing ROI thanks to the integration of DoubleClick Campaign Manager and Google Analytics Premium, Matalan was able to put their marketing dollars where they would truly be most effective. And the results were dramatic: a 28% rise in conversion rate and significant growth in both site visits and revenue.</span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <span style="letter-spacing: 0.0px;"></span><br /></div> <br /> <div style="font-family: Arial; font-size: 12px;"> <span style="letter-spacing: 0.0px;">To learn more about Matalan's approach, check out the <a href="http://static.googleusercontent.com/media/www.google.com/en/us/analytics/customers/pdfs/matalan.pdf"><span style="color: #042eee; letter-spacing: 0px;">full case study</span></a>.</span></div> </div> <div style="text-align: left;"> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/12/with-google-analytics-premium-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:With Google Analytics Premium and DoubleClick: Matalan increases conversion rate 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class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div 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href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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</ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> 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href='https://analytics.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 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