CINXE.COM
Google Analytics Solutions: Features
<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: Features </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/search/label/Features' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/> <!-- Twitter Card properties --> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script> <!-- End --> <style id='page-skin-1' type='text/css'><!-- /* <Group description="Header Color" selector="header"> <Variable name="header.background.color" description="Header Background" type="color" default="#ffffff"/> </Group> */ .header-outer { border-bottom: 1px solid #e0e0e0; background: #ffffff; } html, .Label h2, #sidebar .rss a, .BlogArchive h2, .FollowByEmail h2.title, .widget .post h2 { font-family: Roboto, sans-serif; } .plusfollowers h2.title, .post h2.title, .widget h2.title, .featured .title { font-family: Roboto, sans-serif; } .widget-item-control { height: 100%; } .widget.Header, #header { position: relative; height: 100%; width: 100%; } } .widget.Header .header-logo1 { float: left; margin-right: 15px; padding-right: 15px; border-right: 1px solid #ddd; } .header-title h2 { color: rgba(0,0,0,.54); display: inline-block; font-size: 38px; font-family: Roboto, sans-serif; font-weight: normal; line-height: 45px; vertical-align: top; margin-left: 5px; } .header-inner { background-repeat: no-repeat; background-position: right 0px; } .post-author, .byline-author { font-size: 14px; font-weight: normal; color: #757575; color: rgba(0,0,0,.54); } .post-content .img-border { border: 1px solid rgb(235, 235, 235); padding: 4px; } .header-title a { text-decoration: none !important; } pre { border: 1px solid #bbbbbb; margin-top: 1em 0 0 0; padding: 0.99em; overflow-x: auto; overflow-y: auto; } pre, code { font-size: 9pt; background-color: #fafafa; line-height: 125%; font-family: monospace; } pre, code { color: #060; font: 13px/1.54 "courier new",courier,monospace; } .header-left .header-logo1 { width: 128px !important; } .header-desc { line-height: 20px; margin-top: 8px; } .fb-custom img, .twitter-custom img, .gplus-share img { cursor: pointer; opacity: 0.54; } .fb-custom img:hover, .twitter-custom img:hover, .gplus-share img:hover { opacity: 0.87; } .fb-like { width: 80px; } .post .share { float: right; } #twitter-share{ border: #CCC solid 1px; border-radius: 3px; background-image: -webkit-linear-gradient(top,#ffffff,#dedede); } .twitter-follow { background: url(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjskEHFA88mQtHsvBnwLGTNC-regoreVxinxi09G7BPf_WLaloAwt5me6HbTOgZk0vDgAQP6pOBL1czjIOhFqakAeLA3m0wAz6vfjlQmSS6r5Hn3XYdq3wBUetkeOLVxXIgdv6tyA/s1600/twitter-bird.png) no-repeat left center; padding-left: 18px; font: normal normal normal 11px/18px 'Helvetica Neue',Arial,sans-serif; font-weight: bold; text-shadow: 0 1px 0 rgba(255,255,255,.5); cursor: pointer; margin-bottom: 10px; } .twitter-fb { padding-top: 2px; } .fb-follow-button { background: -webkit-linear-gradient(#4c69ba, #3b55a0); background: -moz-linear-gradient(#4c69ba, #3b55a0); background: linear-gradient(#4c69ba, #3b55a0); border-radius: 2px; height: 18px; padding: 4px 0 0 3px; width: 57px; border: #4c69ba solid 1px; } .fb-follow-button a { text-decoration: none !important; text-shadow: 0 -1px 0 #354c8c; text-align: center; white-space: nowrap; font-size: 11px; color: white; vertical-align: top; } .fb-follow-button a:visited { color: white; } .fb-follow { padding: 0px 5px 3px 0px; width: 14px; vertical-align: bottom; } .gplus-wrapper { margin-top: 3px; display: inline-block; vertical-align: top; } .twitter-custom, .gplus-share { margin-right: 12px; } .fb-follow-button{ margin: 10px auto; } .header-title { margin-left: 60px; } .nav ul { margin-right: 60px; } .learning-center { list-style: none; } /** CUSTOM CODE **/ --></style> <style id='template-skin-1' type='text/css'><!-- .header-outer { clear: both; } .header-inner { margin: auto; padding: 0px; } .footer-outer { background: #f5f5f5; clear: both; margin: 0; } .footer-inner { margin: auto; padding: 0px; } .footer-inner-2 { /* Account for right hand column elasticity. */ max-width: calc(100% - 248px); } .google-footer-outer { clear: both; } .cols-wrapper, .google-footer-outer, .footer-inner { max-width: 978px; margin-left: auto; margin-right: auto; } .header-inner { width: 100%; } .cols-wrapper { margin: auto; clear: both; margin-top: 120px; margin-bottom: 60px; overflow: hidden; } .col-main-wrapper { float: left; width: 100%; } .col-main { margin-right: 278px; max-width: 660px; } .col-right { float: right; width: 248px; margin-left: -278px; margin-top: 60px; } /* Tweaks for layout mode. */ body#layout .google-footer-outer { display: none; } body#layout .header-outer, body#layout .footer-outer { background: none; } body#layout .header-inner { height: initial; } body#layout .cols-wrapper { margin-top: initial; margin-bottom: initial; } --></style> <!-- start all head --> <meta content='text/html; charset=UTF-8' http-equiv='Content-Type'/> <meta content='blogger' name='generator'/> <link href='https://analytics.googleblog.com/favicon.ico' rel='icon' type='image/x-icon'/> <link href='https://analytics.googleblog.com/search/label/Features' rel='canonical'/> <link rel="alternate" type="application/atom+xml" title="Google Analytics Solutions - Atom" href="https://analytics.googleblog.com/feeds/posts/default" /> <link rel="alternate" type="application/rss+xml" title="Google Analytics Solutions - RSS" href="https://analytics.googleblog.com/feeds/posts/default?alt=rss" /> <link rel="service.post" type="application/atom+xml" title="Google Analytics Solutions - Atom" href="https://www.blogger.com/feeds/3580069/posts/default" /> <!--Can't find substitution for tag [blog.ieCssRetrofitLinks]--> <meta content='https://analytics.googleblog.com/search/label/Features' property='og:url'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='' property='og:description'/> <!-- end all head --> <base target='_self'/> <style> html { font-family: Roboto, sans-serif; -moz-osx-font-smoothing: grayscale; -webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); 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For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='1070785601640513289' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/03/tag-manager-360-from-approvals-to-zones.html' itemprop='url' title='Tag Manager 360: From Approvals to Zones'> Tag Manager 360: From Approvals to Zones </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 14, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Whether you’re a small business with a single site or a large enterprise with many complex sites and apps, <a href="https://www.google.com/analytics/tag-manager/" target="_blank">Google Tag Manager</a> makes it easier to implement and maintain the tags for all your marketing and measurement tools.<br /> <br /> Over the past few years, we've continued to improve the core functionality of Tag Manager for all users while also introducing <a href="https://analytics.googleblog.com/2016/09/enterprise-class-tag-management-look.html" target="_blank">enterprise features</a> for customers with more advanced needs.<br /> <br /> For Tag Manager 360 customers, we recently added <a href="https://support.google.com/tagmanager/answer/6107163" target="_blank">Approvals</a> functionality, enabling enterprise users to involve more stakeholders in the tagging process without needing to give them full Publish access.<br /> <br /> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijli6MQ9YePPnR86MFdVb4DY2Mum_dbYdApsdMKlcBFkHuZ1d3e1n0FwpDfQ2-kc-mun5wTF8wENPJSb0VHmkYdeCkkmHMZ6nCD8a6w0Aby4ONfT32t-DiIegaSR7Oc81pKjmd/s1600/Screenshot+2018-03-14+at+12.25.44+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="276" data-original-width="627" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijli6MQ9YePPnR86MFdVb4DY2Mum_dbYdApsdMKlcBFkHuZ1d3e1n0FwpDfQ2-kc-mun5wTF8wENPJSb0VHmkYdeCkkmHMZ6nCD8a6w0Aby4ONfT32t-DiIegaSR7Oc81pKjmd/s640/Screenshot+2018-03-14+at+12.25.44+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div style="font-size: medium; text-align: left;"> <i>Submit Changes screen in Tag Manager 360 showing how users with Edit access can request approval.</i></div> </td></tr> </tbody></table> Using Approvals, you can limit select users to requesting approval for tagging changes. Then you can use the built-in commenting capability to work back and forth with them to get things just right. <br /> <b><br /></b> <b><span style="font-size: large;">Today we’re excited to announce another new feature that gives you even more control over your tagging: Zones for Tag Manager 360!</span></b><br /> <br /> With Zones, you can give users access to publish certain types of tags on certain parts of your site. Zones work by letting you link additional containers within specified page boundaries.<br /> <br /> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArdZTvXkKYN3cdnZPxnHlxjLaTQ6w2XHSEVcSsXe4yxDw72SNU1j_yroGgv8cvcvxxZFBLtoomkVcCPWf6Ks-hRQalgkEhVacXnJyI2jR-2ICReKeqM6NIsFfVz5r9QCLoVUR/s1600/Screenshot+2018-03-14+at+12.26.55+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="379" data-original-width="625" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArdZTvXkKYN3cdnZPxnHlxjLaTQ6w2XHSEVcSsXe4yxDw72SNU1j_yroGgv8cvcvxxZFBLtoomkVcCPWf6Ks-hRQalgkEhVacXnJyI2jR-2ICReKeqM6NIsFfVz5r9QCLoVUR/s640/Screenshot+2018-03-14+at+12.26.55+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div style="font-size: medium; text-align: left;"> <i>Zone configuration screen in Tag Manager 360 highlighting the steps of linking containers, defining zone boundaries, and optionally turning on type restrictions.</i></div> </td></tr> </tbody></table> <div style="text-align: left;"> When a page loads within the zone boundaries, any containers linked within the zone will load alongside your main container. For example, you could give your marketing team and agencies Publish access to their own containers, but limit them to only your marketing pages. This gives them the flexibility to manage their tagging independently and reduces work for admins and developers.</div> <br /> For even more control, you can turn on Type Restrictions to choose what types of tags, triggers, and variables will work from containers within a zone.<br /> <br /> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq9kRIEjK60Gga3hyC-Sww7YGK1ICiLLSeNzlZxahxxMdnZB-GJZ1AJCAAaDeCgWy8ItAJHoq_vG2l2q20bkYABoSbUW4af_XrXvFEQ1-l5-7dD9EUg844zRwdfz60aeaX5XkK/s1600/Screenshot+2018-03-14+at+12.28.09+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="431" data-original-width="629" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq9kRIEjK60Gga3hyC-Sww7YGK1ICiLLSeNzlZxahxxMdnZB-GJZ1AJCAAaDeCgWy8ItAJHoq_vG2l2q20bkYABoSbUW4af_XrXvFEQ1-l5-7dD9EUg844zRwdfz60aeaX5XkK/s640/Screenshot+2018-03-14+at+12.28.09+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div style="font-size: medium; text-align: left;"> <i>Type Restrictions for a Zone in Tag Manager 360 highlighting how individual tag types can be allowed or restricted.</i></div> </td></tr> </tbody></table> <div style="text-align: left;"> So, whether you’re making a few quick updates to who can publish which tags or building a comprehensive tagging plan for a network of global, regional, and local websites, Zones gives you more power and flexibility to set up the right tagging workflows for your organization.</div> <br /> If you’re already a Tag Manager 360 customer, you’ll see a new Zones section in the left sidebar of your containers starting today. <a href="https://support.google.com/tagmanager/answer/7647043" target="_blank">Visit our help center</a> to learn more about Zones.<br /> <br /> Want to become a Tag Manager 360 customer? If you’re already a customer of another <a href="https://www.google.com/analytics/360-suite/" target="_blank">Google Analytics 360 Suite product</a>, you can reach out to your Account Manager. If you’re brand new to the Analytics 360 Suite, <a href="https://www.google.com/analytics/tag-manager/compare/" target="_blank">visit our website</a> to learn more.<br /> <br /> Posted by Scott Herman, Product Manager, Google Tag Manager</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Whether you’re a small business with a single site or a large enterprise with many complex sites and apps, <a href="https://www.google.com/analytics/tag-manager/" target="_blank">Google Tag Manager</a> makes it easier to implement and maintain the tags for all your marketing and measurement tools.<br /> <br /> Over the past few years, we've continued to improve the core functionality of Tag Manager for all users while also introducing <a href="https://analytics.googleblog.com/2016/09/enterprise-class-tag-management-look.html" target="_blank">enterprise features</a> for customers with more advanced needs.<br /> <br /> For Tag Manager 360 customers, we recently added <a href="https://support.google.com/tagmanager/answer/6107163" target="_blank">Approvals</a> functionality, enabling enterprise users to involve more stakeholders in the tagging process without needing to give them full Publish access.<br /> <br /> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijli6MQ9YePPnR86MFdVb4DY2Mum_dbYdApsdMKlcBFkHuZ1d3e1n0FwpDfQ2-kc-mun5wTF8wENPJSb0VHmkYdeCkkmHMZ6nCD8a6w0Aby4ONfT32t-DiIegaSR7Oc81pKjmd/s1600/Screenshot+2018-03-14+at+12.25.44+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="276" data-original-width="627" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijli6MQ9YePPnR86MFdVb4DY2Mum_dbYdApsdMKlcBFkHuZ1d3e1n0FwpDfQ2-kc-mun5wTF8wENPJSb0VHmkYdeCkkmHMZ6nCD8a6w0Aby4ONfT32t-DiIegaSR7Oc81pKjmd/s640/Screenshot+2018-03-14+at+12.25.44+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div style="font-size: medium; text-align: left;"> <i>Submit Changes screen in Tag Manager 360 showing how users with Edit access can request approval.</i></div> </td></tr> </tbody></table> Using Approvals, you can limit select users to requesting approval for tagging changes. Then you can use the built-in commenting capability to work back and forth with them to get things just right. <br /> <b><br /></b> <b><span style="font-size: large;">Today we’re excited to announce another new feature that gives you even more control over your tagging: Zones for Tag Manager 360!</span></b><br /> <br /> With Zones, you can give users access to publish certain types of tags on certain parts of your site. Zones work by letting you link additional containers within specified page boundaries.<br /> <br /> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArdZTvXkKYN3cdnZPxnHlxjLaTQ6w2XHSEVcSsXe4yxDw72SNU1j_yroGgv8cvcvxxZFBLtoomkVcCPWf6Ks-hRQalgkEhVacXnJyI2jR-2ICReKeqM6NIsFfVz5r9QCLoVUR/s1600/Screenshot+2018-03-14+at+12.26.55+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="379" data-original-width="625" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArdZTvXkKYN3cdnZPxnHlxjLaTQ6w2XHSEVcSsXe4yxDw72SNU1j_yroGgv8cvcvxxZFBLtoomkVcCPWf6Ks-hRQalgkEhVacXnJyI2jR-2ICReKeqM6NIsFfVz5r9QCLoVUR/s640/Screenshot+2018-03-14+at+12.26.55+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div style="font-size: medium; text-align: left;"> <i>Zone configuration screen in Tag Manager 360 highlighting the steps of linking containers, defining zone boundaries, and optionally turning on type restrictions.</i></div> </td></tr> </tbody></table> <div style="text-align: left;"> When a page loads within the zone boundaries, any containers linked within the zone will load alongside your main container. For example, you could give your marketing team and agencies Publish access to their own containers, but limit them to only your marketing pages. This gives them the flexibility to manage their tagging independently and reduces work for admins and developers.</div> <br /> For even more control, you can turn on Type Restrictions to choose what types of tags, triggers, and variables will work from containers within a zone.<br /> <br /> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq9kRIEjK60Gga3hyC-Sww7YGK1ICiLLSeNzlZxahxxMdnZB-GJZ1AJCAAaDeCgWy8ItAJHoq_vG2l2q20bkYABoSbUW4af_XrXvFEQ1-l5-7dD9EUg844zRwdfz60aeaX5XkK/s1600/Screenshot+2018-03-14+at+12.28.09+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="431" data-original-width="629" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq9kRIEjK60Gga3hyC-Sww7YGK1ICiLLSeNzlZxahxxMdnZB-GJZ1AJCAAaDeCgWy8ItAJHoq_vG2l2q20bkYABoSbUW4af_XrXvFEQ1-l5-7dD9EUg844zRwdfz60aeaX5XkK/s640/Screenshot+2018-03-14+at+12.28.09+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div style="font-size: medium; text-align: left;"> <i>Type Restrictions for a Zone in Tag Manager 360 highlighting how individual tag types can be allowed or restricted.</i></div> </td></tr> </tbody></table> <div style="text-align: left;"> So, whether you’re making a few quick updates to who can publish which tags or building a comprehensive tagging plan for a network of global, regional, and local websites, Zones gives you more power and flexibility to set up the right tagging workflows for your organization.</div> <br /> If you’re already a Tag Manager 360 customer, you’ll see a new Zones section in the left sidebar of your containers starting today. <a href="https://support.google.com/tagmanager/answer/7647043" target="_blank">Visit our help center</a> to learn more about Zones.<br /> <br /> Want to become a Tag Manager 360 customer? If you’re already a customer of another <a href="https://www.google.com/analytics/360-suite/" target="_blank">Google Analytics 360 Suite product</a>, you can reach out to your Account Manager. If you’re brand new to the Analytics 360 Suite, <a href="https://www.google.com/analytics/tag-manager/compare/" target="_blank">visit our website</a> to learn more.<br /> <br /> Posted by Scott Herman, Product Manager, Google Tag Manager</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/03/tag-manager-360-from-approvals-to-zones.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Tag Manager 360: From Approvals to Zones&url=https://analytics.googleblog.com/2018/03/tag-manager-360-from-approvals-to-zones.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/03/tag-manager-360-from-approvals-to-zones.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8572940931242295364' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/02/richer-google-analytics-user-management.html' itemprop='url' title='Richer Google Analytics User Management'> Richer Google Analytics User Management </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> February 28, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features <a href="https://analytics.googleblog.com/2017/11/new-tools-for-managing-google-analytics.html" target="_blank">we launched</a> last year.<br /> <br /> <b>User Groups</b><br /> <br /> User groups can now be created from and used within Google Analytics, simplifying user management across teams of people. This is a big time saver if you find yourself repeatedly giving out similar permissions to many people, and simplifies granting permissions as individuals rotate into or out of a team.<br /> <br /> To start with user groups, visit either <a href="http://360suite.google.com/" target="_blank">Suite Home</a> or <a href="http://analytics.google.com/" target="_blank">Google Analytics</a>, navigate to the user management section, and click the “+” button. You will then see an option to add new groups, which will walk you through creating a user group, adding people to it, and assigning permissions to the group. Here is a <a href="https://support.google.com/360suite/answer/7512380?hl=en&ref_topic=7512379" target="_blank">full list of steps</a> to make a user group.<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUw_lpvMDO4VMP0AnU4N8rCsCuQ0fMqscRhsd3c-fEFiiBb_9eV9fBVOBK2XC8DyBanXYUh3MB8ta-cTQ0JgFuMJpf1aKqVuK6Pf8DS4MOU42OQYWaJ4fSBYoszWJkEjIUklZq/s1600/Screenshot+2018-02-27+at+3.27.19+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="508" data-original-width="1254" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUw_lpvMDO4VMP0AnU4N8rCsCuQ0fMqscRhsd3c-fEFiiBb_9eV9fBVOBK2XC8DyBanXYUh3MB8ta-cTQ0JgFuMJpf1aKqVuK6Pf8DS4MOU42OQYWaJ4fSBYoszWJkEjIUklZq/s640/Screenshot+2018-02-27+at+3.27.19+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Google Analytics User Management page highlighting the new option to create a user group</td></tr> </tbody></table> <b><br />Enforced User Policies</b><br /> <br /> Google Analytics 360 Suite <a href="https://support.google.com/360suite/answer/7512381?hl=en&ref_topic=7512379" target="_blank">user policies</a> let you define which users will have access to your Analytics accounts, and which do not. When a user violates a policy, you will be warned of this through the user management section in Google Analytics or Suite Home and have the option to remove that user from your organization.<br /> <br /> We have enhanced these policies so you can choose to block policy-violating users from being added to your Analytics accounts. While policies aren’t enforced by default, you have the option to block violator additions. When you create or edit your organization’s user policy, you will see a toggle switch like the one below:<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKh7WLmmxPzhYOxX0jcqRvlpg6EBAsiMxEFyKp1q9f95AyXU6ZeJnwvMYESbq8R8mW_D0v3DVy89EC23y2WS-FLfuh0FAVk_M3QtBp3WmW8YRV6mRbl_UZNVSAUNdfrRliUa2q/s1600/Screenshot+2018-02-27+at+3.28.02+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="492" data-original-width="1260" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKh7WLmmxPzhYOxX0jcqRvlpg6EBAsiMxEFyKp1q9f95AyXU6ZeJnwvMYESbq8R8mW_D0v3DVy89EC23y2WS-FLfuh0FAVk_M3QtBp3WmW8YRV6mRbl_UZNVSAUNdfrRliUa2q/s640/Screenshot+2018-02-27+at+3.28.02+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div class="separator" style="clear: both; font-size: medium;"> <span style="text-align: left;">User policy setup showcasing the new enforced policy option</span></div> </td></tr> </tbody></table> User groups and enforced user policies are supported in Google Analytics today, and support for more products is coming, as we continue to plan features that help customers better manage access to their critical business data.<br /> <br /> Posted by Matt Matyas, Product Manager Google Analytics 360 Suite</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features <a href="https://analytics.googleblog.com/2017/11/new-tools-for-managing-google-analytics.html" target="_blank">we launched</a> last year.<br /> <br /> <b>User Groups</b><br /> <br /> User groups can now be created from and used within Google Analytics, simplifying user management across teams of people. This is a big time saver if you find yourself repeatedly giving out similar permissions to many people, and simplifies granting permissions as individuals rotate into or out of a team.<br /> <br /> To start with user groups, visit either <a href="http://360suite.google.com/" target="_blank">Suite Home</a> or <a href="http://analytics.google.com/" target="_blank">Google Analytics</a>, navigate to the user management section, and click the “+” button. You will then see an option to add new groups, which will walk you through creating a user group, adding people to it, and assigning permissions to the group. Here is a <a href="https://support.google.com/360suite/answer/7512380?hl=en&ref_topic=7512379" target="_blank">full list of steps</a> to make a user group.<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUw_lpvMDO4VMP0AnU4N8rCsCuQ0fMqscRhsd3c-fEFiiBb_9eV9fBVOBK2XC8DyBanXYUh3MB8ta-cTQ0JgFuMJpf1aKqVuK6Pf8DS4MOU42OQYWaJ4fSBYoszWJkEjIUklZq/s1600/Screenshot+2018-02-27+at+3.27.19+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="508" data-original-width="1254" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUw_lpvMDO4VMP0AnU4N8rCsCuQ0fMqscRhsd3c-fEFiiBb_9eV9fBVOBK2XC8DyBanXYUh3MB8ta-cTQ0JgFuMJpf1aKqVuK6Pf8DS4MOU42OQYWaJ4fSBYoszWJkEjIUklZq/s640/Screenshot+2018-02-27+at+3.27.19+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Google Analytics User Management page highlighting the new option to create a user group</td></tr> </tbody></table> <b><br />Enforced User Policies</b><br /> <br /> Google Analytics 360 Suite <a href="https://support.google.com/360suite/answer/7512381?hl=en&ref_topic=7512379" target="_blank">user policies</a> let you define which users will have access to your Analytics accounts, and which do not. When a user violates a policy, you will be warned of this through the user management section in Google Analytics or Suite Home and have the option to remove that user from your organization.<br /> <br /> We have enhanced these policies so you can choose to block policy-violating users from being added to your Analytics accounts. While policies aren’t enforced by default, you have the option to block violator additions. When you create or edit your organization’s user policy, you will see a toggle switch like the one below:<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKh7WLmmxPzhYOxX0jcqRvlpg6EBAsiMxEFyKp1q9f95AyXU6ZeJnwvMYESbq8R8mW_D0v3DVy89EC23y2WS-FLfuh0FAVk_M3QtBp3WmW8YRV6mRbl_UZNVSAUNdfrRliUa2q/s1600/Screenshot+2018-02-27+at+3.28.02+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="492" data-original-width="1260" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKh7WLmmxPzhYOxX0jcqRvlpg6EBAsiMxEFyKp1q9f95AyXU6ZeJnwvMYESbq8R8mW_D0v3DVy89EC23y2WS-FLfuh0FAVk_M3QtBp3WmW8YRV6mRbl_UZNVSAUNdfrRliUa2q/s640/Screenshot+2018-02-27+at+3.28.02+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><div class="separator" style="clear: both; font-size: medium;"> <span style="text-align: left;">User policy setup showcasing the new enforced policy option</span></div> </td></tr> </tbody></table> User groups and enforced user policies are supported in Google Analytics today, and support for more products is coming, as we continue to plan features that help customers better manage access to their critical business data.<br /> <br /> Posted by Matt Matyas, Product Manager Google Analytics 360 Suite</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/02/richer-google-analytics-user-management.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Richer Google Analytics User Management&url=https://analytics.googleblog.com/2018/02/richer-google-analytics-user-management.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/02/richer-google-analytics-user-management.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3331170460597625593' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/12/new-ways-to-measure-your-users-in-google-analytics-pmm.html' itemprop='url' title='New ways to measure your users in Google Analytics'> New ways to measure your users in Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 14, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.<sup>1</sup><br /> <br /> Today's customers have incredibly high expectations for personalized and relevant experiences from brands. That's why <a href="https://www.google.com/analytics/analytics/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q4-gbl-all-ga&utm_content=new-ways-to-measure-your-users-in-google-analytics" target="_blank">Google Analytics</a> keeps working to better measure the full customer journey in all its complexity.<br /> <br /> Let's look at four new Analytics features that are all about helping businesses understand users so they can deliver more personalized site experiences.<br /> <br /> <h3> Focus on your users in reporting </h3> <br /> Analytics standard reports have been updated to focus on your <strong>users</strong>. User metrics are an essential way to understand engagement with your customers, especially those who may have multiple sessions across multiple days.<br /> <br /> With our updated standard reporting, you can see immediately, for instance, how many users are coming to your site from paid search ― in addition to seeing the number of sessions. <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0g01T-tEyEpSrPnmAfLxpiEO7nWtEML4HpITUJjXtkfv4554Stp10sW67agMMfqKKQDqe1LClxWC07ggD34-GLkyrjYRuLewVy2lnFJ-DC-6zW2rUNs2rjXo9QhaZYignadqs/s640/users+in+reporting.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0g01T-tEyEpSrPnmAfLxpiEO7nWtEML4HpITUJjXtkfv4554Stp10sW67agMMfqKKQDqe1LClxWC07ggD34-GLkyrjYRuLewVy2lnFJ-DC-6zW2rUNs2rjXo9QhaZYignadqs/s640/users+in+reporting.png" /></a></div> <div style="margin-left: 145px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Users are now included in Analytics standard reports.</i></span></div> </div> <br /> <br /> To enable this update, sign in to your account and go to Admin > Property Settings and then choose the toggle switch labeled <em>Enable Users In Reporting</em>.<br /> <br /> For other ways to analyze by user, try existing reports like <a href="https://support.google.com/analytics/answer/6171863" target="_blank">Active Users</a>, <a href="https://support.google.com/analytics/answer/6074676" target="_blank">Cohort Analysis</a>, and <a href="https://support.google.com/analytics/answer/6182550" target="_blank">Lifetime Value</a>. In case you're wondering, session metrics will continue to be available in standard reporting ― that's not changing. <a href="https://support.google.com/analytics/topic/1007027" target="_blank">Learn more about audience reports.</a><br /> <br /> <h3 style="text-align: left;"> Measure lifetime metrics and dimensions for every user </h3> <br /> Another tool that marketers can use to analyze visitors on an individual level is <strong>User Explorer</strong>. And now we've added something new: lifetime metrics and dimensions for individual users (based on the lifetime of their <a href="https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage" target="_blank">cookie</a>). These new metrics and dimensions will give Analytics users a much more detailed way to measure visitors and customers.<br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYC7_L8QAtDP0kxd9-nSbEte-jpMEue9JzBjEKDmyDpDePzdu8dk6QTnNl0hll-j3Ga3pxXXC6NJgF1kQAZshDP1qa-uGOcFx9hx9fX-FBemQRL6rvOPpSChm6ph69r0lzP7Ar/s1600/lifetimevalue.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYC7_L8QAtDP0kxd9-nSbEte-jpMEue9JzBjEKDmyDpDePzdu8dk6QTnNl0hll-j3Ga3pxXXC6NJgF1kQAZshDP1qa-uGOcFx9hx9fX-FBemQRL6rvOPpSChm6ph69r0lzP7Ar/s1600/lifetimevalue.png" /></a></div> <div style="margin-left: 125px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />New lifetime metrics and dimensions for individual users in User Explorer.</i></span></div> </div> <br /> For example, you can look back and see the total amount of time an individual user has spent or the total number of transactions an individual user has made on your website. You'll also see new dimensions that show data such as when a user made their first visit to your site and which channel acquired them.<br /> <br /> The new lifetime metrics and dimensions are already available in your Analytics account. <a href="https://support.google.com/analytics/answer/6339208" target="_blank">Learn more about User Explorer.</a><br /> <br /> <h3 style="text-align: left;"> Audiences in reporting </h3> <br /> For marketers who live and breathe audiences ― which is most of us ― the breathing just got easier. We've added the option to publish any audience to a new report in Analytics that should help make every audience easier to understand. <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_0E1aGCMmcSgXX9xJmRG6NMkF5catgQK_L2oZJGM0EnO1bE6jWM2qiwMgUplAaluP1d_wq9IfAThqzkHVdOP-9yqJvuv8welDMFINibQErrfV5SCLRUILRg6fyIhH_hoMiHXt/s1600/audiences+in+reporting.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_0E1aGCMmcSgXX9xJmRG6NMkF5catgQK_L2oZJGM0EnO1bE6jWM2qiwMgUplAaluP1d_wq9IfAThqzkHVdOP-9yqJvuv8welDMFINibQErrfV5SCLRUILRg6fyIhH_hoMiHXt/s1600/audiences+in+reporting.png" /></a></div> <div style="margin-top: -40px; margin-left: 75px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Publish your audiences into Analytics and then view reporting in the Audiences report.</i></span></div> </div> <br /> <br /> You can now go to the new Audiences report and see a cross-channel view of the audiences you’ve created in Analytics. This is a change from the past, where you could create audiences in Analytics and export those audiences to other products like AdWords, but you weren’t able to publish audiences to Analytics for reporting.<br /> <br /> For instance, you might decide to publish an audience to Analytics so that you can see all users who have purchased within the last 12 months but not during the last 2.<br /> <br /> You can find the new Audience report in your Analytics account. <a href="https://support.google.com/analytics/answer/7162572" target="_blank">Learn more about Audiences in reporting.</a><br /> <br /> <h3 style="text-align: left;"> Reach users most likely to convert </h3> <br /> Meet our newest metric: <strong>Conversion Probability</strong>. It takes user-based metrics one step further to show you just what the name suggests: the probability that a given user will convert in the future. The calculation is based on a machine learning model that learns from users who have made transactions in the past. <br /> <br /> The advantages are clear: Marketers can create remarketing lists that target users who have a high likelihood to purchase and then reach those users through either advertising campaigns in AdWords and DoubleClick or site experiments in Optimize.<br /> <br /> We are also adding a new <strong>Conversion Probability report</strong>. This report will show you the Conversion Probability for all your users, including across important dimensions such as channel.<br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinBdoioLxwcoNhSwf5GRcvTYGshCh8XQbzA_B2VtV_2RTZeI75VztS05Fc3DYhA3d8kTdhQcQt32lw2L2Lafh5Op43ManW6cepH-TYAIhtkTJZkE99SkvUjBSTI-Fqx8RD8Or7/s1600/conversion+probability.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinBdoioLxwcoNhSwf5GRcvTYGshCh8XQbzA_B2VtV_2RTZeI75VztS05Fc3DYhA3d8kTdhQcQt32lw2L2Lafh5Op43ManW6cepH-TYAIhtkTJZkE99SkvUjBSTI-Fqx8RD8Or7/s1600/conversion+probability.png" /></a></div> <div style="margin-top: -40px; margin-left: 215px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />The new conversion probability report.</i></span></div> </div> <br /> This new feature from <a href="https://support.google.com/analytics/answer/7411707" target="_blank">Analytics Intelligence</a> is the first forward-looking estimate of how likely a conversion is for individual users. It's rolling out in beta to all Analytics accounts over the next few months. <a href="https://support.google.com/analytics/answer/7551092" target="_blank">Learn more about Conversion Probability. </a><br /> <br /> These four new enhancements will help you better understand your users and what they are doing on your site, so that you can create better experiences for them. If you — like those 90% of marketing executives — are working hard to understand your users' journeys, we hope you'll find these features useful.<br /> <br /> Happy analyzing! <br /> <br /> <br /> <span style="font-size: x-small;"><sup><br /></sup></span> <span style="font-size: x-small;"><sup>1</sup>"The Customer Experience is Written in Data." Econsultancy and Google, May 2017. </span><br /> <br /> <span class="byline-author">Posted by Gene Chan, Product Manager, Google Analytics</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.<sup>1</sup><br /> <br /> Today's customers have incredibly high expectations for personalized and relevant experiences from brands. That's why <a href="https://www.google.com/analytics/analytics/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q4-gbl-all-ga&utm_content=new-ways-to-measure-your-users-in-google-analytics" target="_blank">Google Analytics</a> keeps working to better measure the full customer journey in all its complexity.<br /> <br /> Let's look at four new Analytics features that are all about helping businesses understand users so they can deliver more personalized site experiences.<br /> <br /> <h3> Focus on your users in reporting </h3> <br /> Analytics standard reports have been updated to focus on your <strong>users</strong>. User metrics are an essential way to understand engagement with your customers, especially those who may have multiple sessions across multiple days.<br /> <br /> With our updated standard reporting, you can see immediately, for instance, how many users are coming to your site from paid search ― in addition to seeing the number of sessions. <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0g01T-tEyEpSrPnmAfLxpiEO7nWtEML4HpITUJjXtkfv4554Stp10sW67agMMfqKKQDqe1LClxWC07ggD34-GLkyrjYRuLewVy2lnFJ-DC-6zW2rUNs2rjXo9QhaZYignadqs/s640/users+in+reporting.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0g01T-tEyEpSrPnmAfLxpiEO7nWtEML4HpITUJjXtkfv4554Stp10sW67agMMfqKKQDqe1LClxWC07ggD34-GLkyrjYRuLewVy2lnFJ-DC-6zW2rUNs2rjXo9QhaZYignadqs/s640/users+in+reporting.png" /></a></div> <div style="margin-left: 145px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Users are now included in Analytics standard reports.</i></span></div> </div> <br /> <br /> To enable this update, sign in to your account and go to Admin > Property Settings and then choose the toggle switch labeled <em>Enable Users In Reporting</em>.<br /> <br /> For other ways to analyze by user, try existing reports like <a href="https://support.google.com/analytics/answer/6171863" target="_blank">Active Users</a>, <a href="https://support.google.com/analytics/answer/6074676" target="_blank">Cohort Analysis</a>, and <a href="https://support.google.com/analytics/answer/6182550" target="_blank">Lifetime Value</a>. In case you're wondering, session metrics will continue to be available in standard reporting ― that's not changing. <a href="https://support.google.com/analytics/topic/1007027" target="_blank">Learn more about audience reports.</a><br /> <br /> <h3 style="text-align: left;"> Measure lifetime metrics and dimensions for every user </h3> <br /> Another tool that marketers can use to analyze visitors on an individual level is <strong>User Explorer</strong>. And now we've added something new: lifetime metrics and dimensions for individual users (based on the lifetime of their <a href="https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage" target="_blank">cookie</a>). These new metrics and dimensions will give Analytics users a much more detailed way to measure visitors and customers.<br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYC7_L8QAtDP0kxd9-nSbEte-jpMEue9JzBjEKDmyDpDePzdu8dk6QTnNl0hll-j3Ga3pxXXC6NJgF1kQAZshDP1qa-uGOcFx9hx9fX-FBemQRL6rvOPpSChm6ph69r0lzP7Ar/s1600/lifetimevalue.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYC7_L8QAtDP0kxd9-nSbEte-jpMEue9JzBjEKDmyDpDePzdu8dk6QTnNl0hll-j3Ga3pxXXC6NJgF1kQAZshDP1qa-uGOcFx9hx9fX-FBemQRL6rvOPpSChm6ph69r0lzP7Ar/s1600/lifetimevalue.png" /></a></div> <div style="margin-left: 125px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />New lifetime metrics and dimensions for individual users in User Explorer.</i></span></div> </div> <br /> For example, you can look back and see the total amount of time an individual user has spent or the total number of transactions an individual user has made on your website. You'll also see new dimensions that show data such as when a user made their first visit to your site and which channel acquired them.<br /> <br /> The new lifetime metrics and dimensions are already available in your Analytics account. <a href="https://support.google.com/analytics/answer/6339208" target="_blank">Learn more about User Explorer.</a><br /> <br /> <h3 style="text-align: left;"> Audiences in reporting </h3> <br /> For marketers who live and breathe audiences ― which is most of us ― the breathing just got easier. We've added the option to publish any audience to a new report in Analytics that should help make every audience easier to understand. <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_0E1aGCMmcSgXX9xJmRG6NMkF5catgQK_L2oZJGM0EnO1bE6jWM2qiwMgUplAaluP1d_wq9IfAThqzkHVdOP-9yqJvuv8welDMFINibQErrfV5SCLRUILRg6fyIhH_hoMiHXt/s1600/audiences+in+reporting.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_0E1aGCMmcSgXX9xJmRG6NMkF5catgQK_L2oZJGM0EnO1bE6jWM2qiwMgUplAaluP1d_wq9IfAThqzkHVdOP-9yqJvuv8welDMFINibQErrfV5SCLRUILRg6fyIhH_hoMiHXt/s1600/audiences+in+reporting.png" /></a></div> <div style="margin-top: -40px; margin-left: 75px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Publish your audiences into Analytics and then view reporting in the Audiences report.</i></span></div> </div> <br /> <br /> You can now go to the new Audiences report and see a cross-channel view of the audiences you’ve created in Analytics. This is a change from the past, where you could create audiences in Analytics and export those audiences to other products like AdWords, but you weren’t able to publish audiences to Analytics for reporting.<br /> <br /> For instance, you might decide to publish an audience to Analytics so that you can see all users who have purchased within the last 12 months but not during the last 2.<br /> <br /> You can find the new Audience report in your Analytics account. <a href="https://support.google.com/analytics/answer/7162572" target="_blank">Learn more about Audiences in reporting.</a><br /> <br /> <h3 style="text-align: left;"> Reach users most likely to convert </h3> <br /> Meet our newest metric: <strong>Conversion Probability</strong>. It takes user-based metrics one step further to show you just what the name suggests: the probability that a given user will convert in the future. The calculation is based on a machine learning model that learns from users who have made transactions in the past. <br /> <br /> The advantages are clear: Marketers can create remarketing lists that target users who have a high likelihood to purchase and then reach those users through either advertising campaigns in AdWords and DoubleClick or site experiments in Optimize.<br /> <br /> We are also adding a new <strong>Conversion Probability report</strong>. This report will show you the Conversion Probability for all your users, including across important dimensions such as channel.<br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinBdoioLxwcoNhSwf5GRcvTYGshCh8XQbzA_B2VtV_2RTZeI75VztS05Fc3DYhA3d8kTdhQcQt32lw2L2Lafh5Op43ManW6cepH-TYAIhtkTJZkE99SkvUjBSTI-Fqx8RD8Or7/s1600/conversion+probability.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinBdoioLxwcoNhSwf5GRcvTYGshCh8XQbzA_B2VtV_2RTZeI75VztS05Fc3DYhA3d8kTdhQcQt32lw2L2Lafh5Op43ManW6cepH-TYAIhtkTJZkE99SkvUjBSTI-Fqx8RD8Or7/s1600/conversion+probability.png" /></a></div> <div style="margin-top: -40px; margin-left: 215px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />The new conversion probability report.</i></span></div> </div> <br /> This new feature from <a href="https://support.google.com/analytics/answer/7411707" target="_blank">Analytics Intelligence</a> is the first forward-looking estimate of how likely a conversion is for individual users. It's rolling out in beta to all Analytics accounts over the next few months. <a href="https://support.google.com/analytics/answer/7551092" target="_blank">Learn more about Conversion Probability. </a><br /> <br /> These four new enhancements will help you better understand your users and what they are doing on your site, so that you can create better experiences for them. If you — like those 90% of marketing executives — are working hard to understand your users' journeys, we hope you'll find these features useful.<br /> <br /> Happy analyzing! <br /> <br /> <br /> <span style="font-size: x-small;"><sup><br /></sup></span> <span style="font-size: x-small;"><sup>1</sup>"The Customer Experience is Written in Data." Econsultancy and Google, May 2017. </span><br /> <br /> <span class="byline-author">Posted by Gene Chan, Product Manager, Google Analytics</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/12/new-ways-to-measure-your-users-in-google-analytics-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:New ways to measure your users in Google Analytics&url=https://analytics.googleblog.com/2017/12/new-ways-to-measure-your-users-in-google-analytics-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/12/new-ways-to-measure-your-users-in-google-analytics-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3909299441492350724' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/11/get-most-out-of-data-studio-community.html' itemprop='url' title='Get the most out of Data Studio Community Connectors'> Get the most out of Data Studio Community Connectors </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 30, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p> <a href="https://developers.google.com/datastudio/connector/gallery/">Data Studio Community Connectors</a> enable direct connections from <a href="https://datastudio.google.com">Data Studio</a> to any internet accessible data source. Anyone can build their own Community Connector or use any available ones. </p> <h2>Try out the new Community Connectors in the gallery</h2> <p> We have recently added additional Community Connectors to the Data Studio Community Connector gallery from developers including: <a href="https://dataworxllc.wixsite.com/dataworx">DataWorx</a>, <a href="https://digitalinspiration.com/">Digital Inspiration</a>, <a href="http://en.myposeo.com/datastudio/">G4interactive</a>, <a href="https://github.com/Kevpedia/Habitica-Habit-History-Connector">Kevpedia</a>, <a href="https://www.marketingminer.com">Marketing Miner</a>, <a href="http://marketlytics.com/">MarketLytics</a>, <a href="https://mito.hu">Mito</a>, <a href="https://www.powermyanalytics.com">Power My Analytics</a>, <a href="https://reportgarden.com/">ReportGarden</a>, and <a href="https://supermetrics.com">Supermetrics</a>. These connectors will let you access data from additional external sources, leveraging Data Studio as a free and powerful reporting and analysis solution. You can now use more than 50 Community Connectors from within the <a href="https://developers.google.com/datastudio/connector/gallery/">Gallery</a> to access all your data. </p> <p> Try out these free Community Connectors: <a href="https://datastudio.google.com/datasources/create?connectorId=AKfycby-99qcqmAFdayiGDQuoyuFrpUuM41z11GMerwE7MwDUnFx2aNJ8Y7NKw">Salesforce</a>, <a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbxf9CYi-tgn_agZKS54xuq2U4gP3Igzy2ram4hwRDGw-p1p5225NPqaTw">Twitter</a>, <a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbxPV0VttexVvASVLqZXAHdupQ-tHnI_kOsaUzMTW3vv2IZV8yC3rTgs">Facebook Marketing</a>. </p> <h2>Find the connector you need</h2> <p> In the Data Studio Community Connector gallery, it is possible for multiple connectors to connect to the same data source. There are also instances where a single connector can connect to multiple data sources. To help users find the connector they need, we have added the <a href="https://developers.google.com/datastudio/connector/data-sources">Data Sources</a> page where you can search for Data Sources and see what connectors are available to use. The connector list includes native connectors in Data Studio as well as verified and Open Source Community Connectors. You can directly use the connectors by clicking the direct links on the Data Sources page. </p> <h2>Vote for your data source</h2> <p> If your data source is not available to use through any existing connector, you can <a href="https://goo.gl/forms/QOPstTgGvtpp78m53">Vote for your data source</a>. This will let developers know which Data Sources are most in demand. Developers should also <a href="https://goo.gl/forms/MfxSU71PqP3P0RoM2">let us know which Community Connector you are building</a>. We will use this information to update the Data Sources page. </p> <h2>Tell us your story</h2> <p> If you have any interesting connector stories, ideas, or if you’d like to share some amazing reports you’ve created using Community Connectors please let us know by <a href="https://twitter.com/googleanalytics">giving us a shout</a> or send us your story at <a href="mailto:community-connector-feedback@google.com">community-connector-feedback@google.com</a>. </p> <span class="byline-author">Posted by <a href="https://twitter.com/_mkazi_">Minhaz Kazi</a>, Data Studio Developer Relations Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p> <a href="https://developers.google.com/datastudio/connector/gallery/">Data Studio Community Connectors</a> enable direct connections from <a href="https://datastudio.google.com">Data Studio</a> to any internet accessible data source. Anyone can build their own Community Connector or use any available ones. </p> <h2>Try out the new Community Connectors in the gallery</h2> <p> We have recently added additional Community Connectors to the Data Studio Community Connector gallery from developers including: <a href="https://dataworxllc.wixsite.com/dataworx">DataWorx</a>, <a href="https://digitalinspiration.com/">Digital Inspiration</a>, <a href="http://en.myposeo.com/datastudio/">G4interactive</a>, <a href="https://github.com/Kevpedia/Habitica-Habit-History-Connector">Kevpedia</a>, <a href="https://www.marketingminer.com">Marketing Miner</a>, <a href="http://marketlytics.com/">MarketLytics</a>, <a href="https://mito.hu">Mito</a>, <a href="https://www.powermyanalytics.com">Power My Analytics</a>, <a href="https://reportgarden.com/">ReportGarden</a>, and <a href="https://supermetrics.com">Supermetrics</a>. These connectors will let you access data from additional external sources, leveraging Data Studio as a free and powerful reporting and analysis solution. You can now use more than 50 Community Connectors from within the <a href="https://developers.google.com/datastudio/connector/gallery/">Gallery</a> to access all your data. </p> <p> Try out these free Community Connectors: <a href="https://datastudio.google.com/datasources/create?connectorId=AKfycby-99qcqmAFdayiGDQuoyuFrpUuM41z11GMerwE7MwDUnFx2aNJ8Y7NKw">Salesforce</a>, <a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbxf9CYi-tgn_agZKS54xuq2U4gP3Igzy2ram4hwRDGw-p1p5225NPqaTw">Twitter</a>, <a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbxPV0VttexVvASVLqZXAHdupQ-tHnI_kOsaUzMTW3vv2IZV8yC3rTgs">Facebook Marketing</a>. </p> <h2>Find the connector you need</h2> <p> In the Data Studio Community Connector gallery, it is possible for multiple connectors to connect to the same data source. There are also instances where a single connector can connect to multiple data sources. To help users find the connector they need, we have added the <a href="https://developers.google.com/datastudio/connector/data-sources">Data Sources</a> page where you can search for Data Sources and see what connectors are available to use. The connector list includes native connectors in Data Studio as well as verified and Open Source Community Connectors. You can directly use the connectors by clicking the direct links on the Data Sources page. </p> <h2>Vote for your data source</h2> <p> If your data source is not available to use through any existing connector, you can <a href="https://goo.gl/forms/QOPstTgGvtpp78m53">Vote for your data source</a>. This will let developers know which Data Sources are most in demand. Developers should also <a href="https://goo.gl/forms/MfxSU71PqP3P0RoM2">let us know which Community Connector you are building</a>. We will use this information to update the Data Sources page. </p> <h2>Tell us your story</h2> <p> If you have any interesting connector stories, ideas, or if you’d like to share some amazing reports you’ve created using Community Connectors please let us know by <a href="https://twitter.com/googleanalytics">giving us a shout</a> or send us your story at <a href="mailto:community-connector-feedback@google.com">community-connector-feedback@google.com</a>. </p> <span class="byline-author">Posted by <a href="https://twitter.com/_mkazi_">Minhaz Kazi</a>, Data Studio Developer Relations Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/11/get-most-out-of-data-studio-community.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Get the most out of Data Studio Community Connectors&url=https://analytics.googleblog.com/2017/11/get-most-out-of-data-studio-community.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/11/get-most-out-of-data-studio-community.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1946125158205780177' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/11/open-source-community-connectors-for.html' itemprop='url' title='Open Source Community Connectors for Data Studio'> Open Source Community Connectors for Data Studio </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 2, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> More than six hundred developers have signed up for developer access to <a href="https://developers.google.com/datastudio/connector/">Data Studio Community Connectors</a> since the <a href="https://analytics.googleblog.com/2017/09/google-data-studio-quicker-and-broader.html">Developer Launch</a>. Community Connectors give developers an opportunity to come up with innovative solutions for data access and broaden the scope of data sources users can connect to.<br /> <br /> Based on community feedback, we recognized that many of you are looking to share your work on connectors with the community. Also, developers are looking for more examples to follow. With these community needs in mind, today, we are announcing the <a href="https://github.com/google/datastudio">Open Source Community Connectors repository on GitHub</a>.<br /> <br /> <br /> <h2> <span style="font-size: large;"> Use open source Community Connectors</span></h2> <br /> For every connector that is hosted in the <a href="https://github.com/google/datastudio">open source repository</a>, the Data Studio Developer Relations team will manage a deployment for the connector’s latest code. This managed deployment will enable all users to immediately try the connector in Data Studio by simply clicking a link. Managed deployments also make it easier for developers since you do not have to deploy and maintain the connectors yourself; we’ll take care of this for you.<br /> <br /> You can try out the following Open Source connectors directly in Data Studio:<br /> <ul> <li><a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbzRfJ2ofuhRGSEcnvItW8YXY9AClE6TqDNDqyk6_510kSJK8n32Q9LeFA">npm Downloads connector</a>: Fetch download counts for specific <a href="https://www.npmjs.com/">npm</a> packages by date</li> <li><a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbz-CKzYQ8FWpAzHtJBT1SlVBH0cnEiQBclqyrxfU8sgdrmaPnk0iWLbRA">Fusion Tables connector</a>: Fetch data from <a href="https://fusiontables.google.com/">Google Fusion Tables</a></li> <li><a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbwGMj-oe532y-NEbMHo-KLUCEz0EEGOZj-3lhEgw7q65-hs-T_F9B3Qjw">Stack Overflow Questions connector</a>: Fetch <a href="https://stackoverflow.com/">Stack Overflow</a> Question metadata for specific tags</li> </ul> <br /> <br /> Example dashboards using these connectors:<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="300" src="https://datastudio.google.com/embed/reporting/0B49wAehqhYEKRC1QbzRUZ1lNcUU/page/fbYJ" style="border: 0;" width="600"></iframe><br /> <iframe width="600" height="300" src="https://datastudio.google.com/embed/reporting/0B49wAehqhYEKUkRBeXYzYUJZV3M/page/RqpJ" frameborder="0" style="border:0" allowfullscreen></iframe> <br /> <h2> <span style="font-size: large;">Learn about best practices</span></h2> <br /> If you want to connect to new Data Sources using Data Studio but have not yet looked into Community Connectors, now would be the best time to start since a variety of example connector code have become available. These examples will give you a head start and create a platform for you to learn and share with other community members.<br /> <br /> Initially, we are releasing these connectors in our open source repository:<br /> <ul> <li><a href="https://github.com/googledatastudio/community-connectors/tree/master/npm-downloads">npm Downloads</a></li> <li><a href="https://github.com/googledatastudio/community-connectors/tree/master/fusion-tables">Fusion Tables</a></li> <li><a href="https://github.com/googledatastudio/community-connectors/tree/master/stackoverflow-questions">Stack Overflow Questions</a></li> </ul> <br /> <br /> <br /> <h2> <span style="font-size: large;">Contribute to the community</span></h2> <br /> If want to submit your own open source connector to the repository, you can send us a <a href="https://github.com/google/datastudio/compare">pull request</a>. Alternatively you can maintain your own repository and link to that from the official repository.<br /> <br /> This Git repository is a small start where we plan to make new additions. We have already seen other open source Community Connectors like <a href="https://github.com/datadotworld/data-studio-connector">data.world</a> and <a href="https://gist.github.com/aarondicks/cba3dfefca68139a2ce38676109dc2fb#file-custom-google-data-studio-example-getstat-com-api">getSTAT</a>. We are hoping that initiative will help developers and users to create connectors to new Data Sources and thus make more data accessible in Data Studio. Developers can also collaborate with each other as well as report new issues and fix existing ones through these open source connectors.<br /> <br /> This collaboration platform gives developers the option to leverage support from the community. If you want to develop your own connector but are unable to maintain it in the long run, you can add it to our repository so that the community can support it.<br /> <br /> <a href="https://github.com/google/datastudio">Visit the repository</a> and <a href="https://developers.google.com/datastudio/connector/">start building your own Community Connector</a> today!<br /> <br /> <br /> <div> Posted by Minhaz Kazi, Google Analytics team</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> More than six hundred developers have signed up for developer access to <a href="https://developers.google.com/datastudio/connector/">Data Studio Community Connectors</a> since the <a href="https://analytics.googleblog.com/2017/09/google-data-studio-quicker-and-broader.html">Developer Launch</a>. Community Connectors give developers an opportunity to come up with innovative solutions for data access and broaden the scope of data sources users can connect to.<br /> <br /> Based on community feedback, we recognized that many of you are looking to share your work on connectors with the community. Also, developers are looking for more examples to follow. With these community needs in mind, today, we are announcing the <a href="https://github.com/google/datastudio">Open Source Community Connectors repository on GitHub</a>.<br /> <br /> <br /> <h2> <span style="font-size: large;"> Use open source Community Connectors</span></h2> <br /> For every connector that is hosted in the <a href="https://github.com/google/datastudio">open source repository</a>, the Data Studio Developer Relations team will manage a deployment for the connector’s latest code. This managed deployment will enable all users to immediately try the connector in Data Studio by simply clicking a link. Managed deployments also make it easier for developers since you do not have to deploy and maintain the connectors yourself; we’ll take care of this for you.<br /> <br /> You can try out the following Open Source connectors directly in Data Studio:<br /> <ul> <li><a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbzRfJ2ofuhRGSEcnvItW8YXY9AClE6TqDNDqyk6_510kSJK8n32Q9LeFA">npm Downloads connector</a>: Fetch download counts for specific <a href="https://www.npmjs.com/">npm</a> packages by date</li> <li><a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbz-CKzYQ8FWpAzHtJBT1SlVBH0cnEiQBclqyrxfU8sgdrmaPnk0iWLbRA">Fusion Tables connector</a>: Fetch data from <a href="https://fusiontables.google.com/">Google Fusion Tables</a></li> <li><a href="https://datastudio.google.com/datasources/create?connectorId=AKfycbwGMj-oe532y-NEbMHo-KLUCEz0EEGOZj-3lhEgw7q65-hs-T_F9B3Qjw">Stack Overflow Questions connector</a>: Fetch <a href="https://stackoverflow.com/">Stack Overflow</a> Question metadata for specific tags</li> </ul> <br /> <br /> Example dashboards using these connectors:<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="300" src="https://datastudio.google.com/embed/reporting/0B49wAehqhYEKRC1QbzRUZ1lNcUU/page/fbYJ" style="border: 0;" width="600"></iframe><br /> <iframe width="600" height="300" src="https://datastudio.google.com/embed/reporting/0B49wAehqhYEKUkRBeXYzYUJZV3M/page/RqpJ" frameborder="0" style="border:0" allowfullscreen></iframe> <br /> <h2> <span style="font-size: large;">Learn about best practices</span></h2> <br /> If you want to connect to new Data Sources using Data Studio but have not yet looked into Community Connectors, now would be the best time to start since a variety of example connector code have become available. These examples will give you a head start and create a platform for you to learn and share with other community members.<br /> <br /> Initially, we are releasing these connectors in our open source repository:<br /> <ul> <li><a href="https://github.com/googledatastudio/community-connectors/tree/master/npm-downloads">npm Downloads</a></li> <li><a href="https://github.com/googledatastudio/community-connectors/tree/master/fusion-tables">Fusion Tables</a></li> <li><a href="https://github.com/googledatastudio/community-connectors/tree/master/stackoverflow-questions">Stack Overflow Questions</a></li> </ul> <br /> <br /> <br /> <h2> <span style="font-size: large;">Contribute to the community</span></h2> <br /> If want to submit your own open source connector to the repository, you can send us a <a href="https://github.com/google/datastudio/compare">pull request</a>. Alternatively you can maintain your own repository and link to that from the official repository.<br /> <br /> This Git repository is a small start where we plan to make new additions. We have already seen other open source Community Connectors like <a href="https://github.com/datadotworld/data-studio-connector">data.world</a> and <a href="https://gist.github.com/aarondicks/cba3dfefca68139a2ce38676109dc2fb#file-custom-google-data-studio-example-getstat-com-api">getSTAT</a>. We are hoping that initiative will help developers and users to create connectors to new Data Sources and thus make more data accessible in Data Studio. Developers can also collaborate with each other as well as report new issues and fix existing ones through these open source connectors.<br /> <br /> This collaboration platform gives developers the option to leverage support from the community. If you want to develop your own connector but are unable to maintain it in the long run, you can add it to our repository so that the community can support it.<br /> <br /> <a href="https://github.com/google/datastudio">Visit the repository</a> and <a href="https://developers.google.com/datastudio/connector/">start building your own Community Connector</a> today!<br /> <br /> <br /> <div> Posted by Minhaz Kazi, Google Analytics team</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/11/open-source-community-connectors-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Open Source Community Connectors for Data Studio&url=https://analytics.googleblog.com/2017/11/open-source-community-connectors-for.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/11/open-source-community-connectors-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2133710632813156911' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/10/data-studio-richer-visualizations-and.html' itemprop='url' title='Data Studio: Richer Visualizations and Analytical Functions'> Data Studio: Richer Visualizations and Analytical Functions </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 25, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> The Data Studio team has been hard at work launching new features to allow for richer visualization and new views on data. Today, we'll highlight some of these recent launches. <br /> <br /> <b>Pivot Tables </b><br /> <br /> Pivot tables let users narrow down a large data set or analyze relationships between data points. Additionally, they reorganize user's dimensions and metrics to help quickly summarize data and see relationships that might otherwise be hard to spot. <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="240" src="https://datastudio.google.com/embed/reporting/0B5FF6JBKbNJxRTM4aWtuQXc3LUU/page/4SUJ" style="border: 1;" height="240" width="800"></iframe> Example Pivot Table (Help center doc <a href="https://support.google.com/datastudio/answer/7516660">here</a>) <br /> <br /> <b>Coordinated Coloring </b><br /> <br /> Coordinated coloring allows users to bind colors to specific data. When a user creates visualizations, Data Studio automatically binds colors to data, so that color:data pairs stay consistent between visualizations and when filtering. This feature is automatically turned on for all new reports, and available in old reports. <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="350" src="https://datastudio.google.com/embed/reporting/0B5FF6JBKbNJxaGVjRUx3Sl8xWkE/page/RWUJ" style="border: 1;" height="350" width="1000"></iframe> Example Coordinated Coloring (Help center doc <a href="https://support.google.com/datastudio/answer/7538365?hl=en">here</a>) <br /> <br /> <b>Google Analytics Sampling Indicator </b><br /> <br /> Google Analytics samples data in order to provide accurate reporting in a timely manner. Data Studio now shows a sampling indicator in Data Studio reports when a component contains sampled Analytics data. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5UqiTe-XnFL8SjCpa32k4pi49-vA9uPqX38wMZZwoRnGaQ1HZbCiEW2ejdAblNbyIgyXFQXFw5DwRbSu2uKyfnx028RDRIITD8myz1rFhda_ShHRLdN6P9Vh5IAfFhZq9jJpp/s1600/Screenshot+2017-10-25+at+11.25.27+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="776" data-original-width="860" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5UqiTe-XnFL8SjCpa32k4pi49-vA9uPqX38wMZZwoRnGaQ1HZbCiEW2ejdAblNbyIgyXFQXFw5DwRbSu2uKyfnx028RDRIITD8myz1rFhda_ShHRLdN6P9Vh5IAfFhZq9jJpp/s320/Screenshot+2017-10-25+at+11.25.27+AM.png" width="320" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <i><span style="text-align: left;">GA Sampling indicator (Help center doc </span><a href="https://support.google.com/datastudio/answer/7555948" style="text-align: left;">here</a><span style="text-align: left;">)</span></i></div> <br /> <b>Field Reports Editing</b><br /> <br /> Data Studio has also recently added new options to the chips in reporting. These new options allow you to: <br /> <ul style="text-align: left;"> <li>Rename fields</li> <li>Change aggregation types</li> <li>Change semantic types</li> <li>Change date functions</li> <li>Apply % of total, difference from total, or percent difference from total to a metric from within the report.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbhgiVSRXwvjhlEOceIU8NB5dloUov6naO5YIUGnEd_HPZ188wUOi8wSCnkOB42ml_T5lzHLkjHGhUPm0hG4UMoR_Iqprl_1kJZWuCaJlvpIhGtu66ejJeQE-rPL519QFGIJ2_/s1600/Screenshot+2017-10-25+at+11.26.16+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="576" data-original-width="468" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbhgiVSRXwvjhlEOceIU8NB5dloUov6naO5YIUGnEd_HPZ188wUOi8wSCnkOB42ml_T5lzHLkjHGhUPm0hG4UMoR_Iqprl_1kJZWuCaJlvpIhGtu66ejJeQE-rPL519QFGIJ2_/s320/Screenshot+2017-10-25+at+11.26.16+AM.png" width="260" /></a></div> <i><span style="text-align: left;">Example of new field editing options (Help center doc </span><a href="https://support.google.com/datastudio/answer/7512288" style="text-align: left;">here</a><span style="text-align: left;">).</span></i><br /> <br /> <b>Submitting and voting for new features</b><br /> <br /> The Data Studio team will continue to introduce new features and product enhancements based on your submissions. You can view requests submitted by other users, upvote your favorites, or create new ones. Learn more <a href="https://support.google.com/datastudio/answer/7340016#request-a-feature">here</a>. <br /> <br /> <span class="byline-author">Posted by Dave Oleson, Product Manager, Google Data Studio</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> The Data Studio team has been hard at work launching new features to allow for richer visualization and new views on data. Today, we'll highlight some of these recent launches. <br /> <br /> <b>Pivot Tables </b><br /> <br /> Pivot tables let users narrow down a large data set or analyze relationships between data points. Additionally, they reorganize user's dimensions and metrics to help quickly summarize data and see relationships that might otherwise be hard to spot. <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="240" src="https://datastudio.google.com/embed/reporting/0B5FF6JBKbNJxRTM4aWtuQXc3LUU/page/4SUJ" style="border: 1;" height="240" width="800"></iframe> Example Pivot Table (Help center doc <a href="https://support.google.com/datastudio/answer/7516660">here</a>) <br /> <br /> <b>Coordinated Coloring </b><br /> <br /> Coordinated coloring allows users to bind colors to specific data. When a user creates visualizations, Data Studio automatically binds colors to data, so that color:data pairs stay consistent between visualizations and when filtering. This feature is automatically turned on for all new reports, and available in old reports. <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="350" src="https://datastudio.google.com/embed/reporting/0B5FF6JBKbNJxaGVjRUx3Sl8xWkE/page/RWUJ" style="border: 1;" height="350" width="1000"></iframe> Example Coordinated Coloring (Help center doc <a href="https://support.google.com/datastudio/answer/7538365?hl=en">here</a>) <br /> <br /> <b>Google Analytics Sampling Indicator </b><br /> <br /> Google Analytics samples data in order to provide accurate reporting in a timely manner. Data Studio now shows a sampling indicator in Data Studio reports when a component contains sampled Analytics data. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5UqiTe-XnFL8SjCpa32k4pi49-vA9uPqX38wMZZwoRnGaQ1HZbCiEW2ejdAblNbyIgyXFQXFw5DwRbSu2uKyfnx028RDRIITD8myz1rFhda_ShHRLdN6P9Vh5IAfFhZq9jJpp/s1600/Screenshot+2017-10-25+at+11.25.27+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="776" data-original-width="860" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5UqiTe-XnFL8SjCpa32k4pi49-vA9uPqX38wMZZwoRnGaQ1HZbCiEW2ejdAblNbyIgyXFQXFw5DwRbSu2uKyfnx028RDRIITD8myz1rFhda_ShHRLdN6P9Vh5IAfFhZq9jJpp/s320/Screenshot+2017-10-25+at+11.25.27+AM.png" width="320" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <i><span style="text-align: left;">GA Sampling indicator (Help center doc </span><a href="https://support.google.com/datastudio/answer/7555948" style="text-align: left;">here</a><span style="text-align: left;">)</span></i></div> <br /> <b>Field Reports Editing</b><br /> <br /> Data Studio has also recently added new options to the chips in reporting. These new options allow you to: <br /> <ul style="text-align: left;"> <li>Rename fields</li> <li>Change aggregation types</li> <li>Change semantic types</li> <li>Change date functions</li> <li>Apply % of total, difference from total, or percent difference from total to a metric from within the report.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbhgiVSRXwvjhlEOceIU8NB5dloUov6naO5YIUGnEd_HPZ188wUOi8wSCnkOB42ml_T5lzHLkjHGhUPm0hG4UMoR_Iqprl_1kJZWuCaJlvpIhGtu66ejJeQE-rPL519QFGIJ2_/s1600/Screenshot+2017-10-25+at+11.26.16+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="576" data-original-width="468" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbhgiVSRXwvjhlEOceIU8NB5dloUov6naO5YIUGnEd_HPZ188wUOi8wSCnkOB42ml_T5lzHLkjHGhUPm0hG4UMoR_Iqprl_1kJZWuCaJlvpIhGtu66ejJeQE-rPL519QFGIJ2_/s320/Screenshot+2017-10-25+at+11.26.16+AM.png" width="260" /></a></div> <i><span style="text-align: left;">Example of new field editing options (Help center doc </span><a href="https://support.google.com/datastudio/answer/7512288" style="text-align: left;">here</a><span style="text-align: left;">).</span></i><br /> <br /> <b>Submitting and voting for new features</b><br /> <br /> The Data Studio team will continue to introduce new features and product enhancements based on your submissions. You can view requests submitted by other users, upvote your favorites, or create new ones. Learn more <a href="https://support.google.com/datastudio/answer/7340016#request-a-feature">here</a>. <br /> <br /> <span class="byline-author">Posted by Dave Oleson, Product Manager, Google Data Studio</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/10/data-studio-richer-visualizations-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Data Studio: Richer Visualizations and Analytical Functions&url=https://analytics.googleblog.com/2017/10/data-studio-richer-visualizations-and.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/10/data-studio-richer-visualizations-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4582951224317641639' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/07/ask-question-get-answer-in-google.html' itemprop='url' title='Ask a question, get an answer in Google Analytics'> Ask a question, get an answer in Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 18, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away?<br /> <br /> Today, Google Analytics is taking a step toward that future. Know what data you need and want it quickly? Just ask Google Analytics and get your answer. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLM2X8mqtSn9FAqhW0buVeBSB6rkGVlQVTBwE7M25c-C5cnFeNt8mLmTV-5pkciOVjzFOshEErLEguQhXYR_i8XAAhfGScFPLlxwbntSxwaqRRsqRrPgJTc_ClVmlol7dDMqQO/s1600/NY557+-+Gif+-+360p+%25281%2529.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="640" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLM2X8mqtSn9FAqhW0buVeBSB6rkGVlQVTBwE7M25c-C5cnFeNt8mLmTV-5pkciOVjzFOshEErLEguQhXYR_i8XAAhfGScFPLlxwbntSxwaqRRsqRrPgJTc_ClVmlol7dDMqQO/s640/NY557+-+Gif+-+360p+%25281%2529.gif" width="640" /></a></div> This feature, which uses the same natural language processing technology available across Google products like Android and Search, is rolling out now and will become available in English to all Google Analytics users over the next few weeks. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiflLtmW55_xSRtBFywl7kre16P8f4uIWSdGEsMwE_DRKE66OpXkrutFFsSITH8c9VyuST2ZFRqepiGHA33-4kY12aKfi_TCq7-UIf7-WG8QvkAv1Q_jRPXhPfuBe8p-xJcdkV2/s1600/Analytics+Intelligence+img+%25282%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="638" data-original-width="1091" height="374" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiflLtmW55_xSRtBFywl7kre16P8f4uIWSdGEsMwE_DRKE66OpXkrutFFsSITH8c9VyuST2ZFRqepiGHA33-4kY12aKfi_TCq7-UIf7-WG8QvkAv1Q_jRPXhPfuBe8p-xJcdkV2/s640/Analytics+Intelligence+img+%25282%2529.png" width="640" /></a></div> The ability to ask questions is part of Analytics Intelligence, a set of features in Google Analytics that use machine learning to help you better understand and act on your analytics data. Analytics Intelligence also includes existing machine learning capabilities like <a href="https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html" target="_blank">automated insights</a> (now available on both web and the mobile app), <a href="https://support.google.com/analytics/answer/4628577?hl=en" target="_blank">smart lists</a>, <a href="https://support.google.com/analytics/answer/6153083?hl=en" target="_blank">smart goals</a>, and <a href="https://support.google.com/analytics/answer/7303153?hl=en" target="_blank">session quality</a>.<br /> <br /> <strong>How it Works</strong><br /> We've talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a <a href="https://www.google.com/analytics/resources/whitepaper-discover-how-marketing-analytics-increases-business-performance.html" target="_blank">recent report</a> from Forrester found that 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. Asking questions in Analytics Intelligence can help everyone get their answers directly in the product ― so team members get what they need faster, and analysts can spend their valuable time on deeper research and discovery. <br /> Try it! This short video will give you a feel for how it works: <iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/Y_NrnMETM3c" width="640"></iframe> <br /> <table style="width: 95%;"> <tbody> <tr> <td><center> <em>“Analytics Intelligence enables those users who aren’t too familiar with Google Analytics to access and make use of the data within their business’ account. Democratising data in this way can only be a good thing for everyone involved in Google Analytics!”</em><br /> Joe Whitehead, Analytics Consultant, Merkle | Periscopix</center> </td> </tr> </tbody></table> <br /> <br /> Beyond answering your questions, Analytics Intelligence also surfaces new opportunities for you through <a href="https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html" target="_blank">automated insights</a>, now available in the web interface as well as in the <a href="https://www.google.com/analytics/analytics/app/" target="_blank">mobile app</a>. These insights can show spikes or drops in metrics like revenue or session duration, tipping you off to issues that you may need to investigate further. Insights may also present opportunities to improve key metrics by following specific recommendations. For example, a chance to improve bounce rate by reducing a page's load time, or the potential to boost conversion rate by adding a new keyword to your AdWords campaign.<br /> <br /> To ask questions and get automated insights from Analytics Intelligence in our web interface, click the Intelligence button to open a side panel. In the Google Analytics mobile app for <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinsightsPost%26utm_campaign%3DinsightsBlogPost" target="_blank">Android</a> and <a href="https://itunes.apple.com/app/apple-store/id881599038?mt=8" target="_blank">iOS</a>, tap the Intelligence icon in the upper right-hand corner of most screens. <a href="https://support.google.com/analytics/answer/7347597" target="_blank">Check out this article</a> to learn more about the types of questions you can ask today. <br /> <br /> <strong>Help us Learn</strong><br /> Our Intelligence system gets even smarter over time as it learns which questions and insights users are interested in. In that spirit, we need your help: After you ask questions or look at insights, please leave feedback at the bottom of the card.<br /> <br /> Your answers will help us train Analytics Intelligence to be more useful.<br /> <br /> Our goal is to help you get more insights to more people, <u>faster</u>. That way everyone can get to the good stuff: creating amazing experiences that make customers happier and help you grow your business.<br /> Happy Analyzing! <br /> <br /> <span class="byline-author">Posted by Annissa Alusi, Ajay Nainani, and the Google Analytics team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away?<br /> <br /> Today, Google Analytics is taking a step toward that future. Know what data you need and want it quickly? Just ask Google Analytics and get your answer. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLM2X8mqtSn9FAqhW0buVeBSB6rkGVlQVTBwE7M25c-C5cnFeNt8mLmTV-5pkciOVjzFOshEErLEguQhXYR_i8XAAhfGScFPLlxwbntSxwaqRRsqRrPgJTc_ClVmlol7dDMqQO/s1600/NY557+-+Gif+-+360p+%25281%2529.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="640" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLM2X8mqtSn9FAqhW0buVeBSB6rkGVlQVTBwE7M25c-C5cnFeNt8mLmTV-5pkciOVjzFOshEErLEguQhXYR_i8XAAhfGScFPLlxwbntSxwaqRRsqRrPgJTc_ClVmlol7dDMqQO/s640/NY557+-+Gif+-+360p+%25281%2529.gif" width="640" /></a></div> This feature, which uses the same natural language processing technology available across Google products like Android and Search, is rolling out now and will become available in English to all Google Analytics users over the next few weeks. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiflLtmW55_xSRtBFywl7kre16P8f4uIWSdGEsMwE_DRKE66OpXkrutFFsSITH8c9VyuST2ZFRqepiGHA33-4kY12aKfi_TCq7-UIf7-WG8QvkAv1Q_jRPXhPfuBe8p-xJcdkV2/s1600/Analytics+Intelligence+img+%25282%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="638" data-original-width="1091" height="374" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiflLtmW55_xSRtBFywl7kre16P8f4uIWSdGEsMwE_DRKE66OpXkrutFFsSITH8c9VyuST2ZFRqepiGHA33-4kY12aKfi_TCq7-UIf7-WG8QvkAv1Q_jRPXhPfuBe8p-xJcdkV2/s640/Analytics+Intelligence+img+%25282%2529.png" width="640" /></a></div> The ability to ask questions is part of Analytics Intelligence, a set of features in Google Analytics that use machine learning to help you better understand and act on your analytics data. Analytics Intelligence also includes existing machine learning capabilities like <a href="https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html" target="_blank">automated insights</a> (now available on both web and the mobile app), <a href="https://support.google.com/analytics/answer/4628577?hl=en" target="_blank">smart lists</a>, <a href="https://support.google.com/analytics/answer/6153083?hl=en" target="_blank">smart goals</a>, and <a href="https://support.google.com/analytics/answer/7303153?hl=en" target="_blank">session quality</a>.<br /> <br /> <strong>How it Works</strong><br /> We've talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a <a href="https://www.google.com/analytics/resources/whitepaper-discover-how-marketing-analytics-increases-business-performance.html" target="_blank">recent report</a> from Forrester found that 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. Asking questions in Analytics Intelligence can help everyone get their answers directly in the product ― so team members get what they need faster, and analysts can spend their valuable time on deeper research and discovery. <br /> Try it! This short video will give you a feel for how it works: <iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/Y_NrnMETM3c" width="640"></iframe> <br /> <table style="width: 95%;"> <tbody> <tr> <td><center> <em>“Analytics Intelligence enables those users who aren’t too familiar with Google Analytics to access and make use of the data within their business’ account. Democratising data in this way can only be a good thing for everyone involved in Google Analytics!”</em><br /> Joe Whitehead, Analytics Consultant, Merkle | Periscopix</center> </td> </tr> </tbody></table> <br /> <br /> Beyond answering your questions, Analytics Intelligence also surfaces new opportunities for you through <a href="https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html" target="_blank">automated insights</a>, now available in the web interface as well as in the <a href="https://www.google.com/analytics/analytics/app/" target="_blank">mobile app</a>. These insights can show spikes or drops in metrics like revenue or session duration, tipping you off to issues that you may need to investigate further. Insights may also present opportunities to improve key metrics by following specific recommendations. For example, a chance to improve bounce rate by reducing a page's load time, or the potential to boost conversion rate by adding a new keyword to your AdWords campaign.<br /> <br /> To ask questions and get automated insights from Analytics Intelligence in our web interface, click the Intelligence button to open a side panel. In the Google Analytics mobile app for <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinsightsPost%26utm_campaign%3DinsightsBlogPost" target="_blank">Android</a> and <a href="https://itunes.apple.com/app/apple-store/id881599038?mt=8" target="_blank">iOS</a>, tap the Intelligence icon in the upper right-hand corner of most screens. <a href="https://support.google.com/analytics/answer/7347597" target="_blank">Check out this article</a> to learn more about the types of questions you can ask today. <br /> <br /> <strong>Help us Learn</strong><br /> Our Intelligence system gets even smarter over time as it learns which questions and insights users are interested in. In that spirit, we need your help: After you ask questions or look at insights, please leave feedback at the bottom of the card.<br /> <br /> Your answers will help us train Analytics Intelligence to be more useful.<br /> <br /> Our goal is to help you get more insights to more people, <u>faster</u>. That way everyone can get to the good stuff: creating amazing experiences that make customers happier and help you grow your business.<br /> Happy Analyzing! <br /> <br /> <span class="byline-author">Posted by Annissa Alusi, Ajay Nainani, and the Google Analytics team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/07/ask-question-get-answer-in-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Ask a question, get an answer in Google Analytics&url=https://analytics.googleblog.com/2017/07/ask-question-get-answer-in-google.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/07/ask-question-get-answer-in-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4417816920504606977' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/02/introducing-google-analytics-360-suite.html' itemprop='url' title='Introducing Google Analytics 360 Suite Policies '> Introducing Google Analytics 360 Suite Policies </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> February 7, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> We have been making improvements to the admin section of Google Analytics 360 Suite to fit the needs of modern enterprises. Recently, we <a href="https://analytics.googleblog.com/2017/01/making-google-analytics-account.html" target="_blank">made account recovery easier</a>. Today, we’re pleased to announce another feature we’ve heard users ask for: User policies for your organization. User policies are a user management feature to help Google Analytics 360 Suite organization administrators to better control who has access to their corporate data.<br /> <br /> <b>How user policies work</b><br /> An organization’s user administrator can create a user policy specifying what users are allowed or disallowed to do within their organization’s Google Analytics accounts. For example:<br /> <br /> <ul style="text-align: left;"> <li>A domain may be entered to allow any users with email addresses on that domain </li> <li>A single user email may be entered to explicitly allow that user </li> <li>A single user email may be entered to explicitly disallow that user </li> </ul> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0SpCOMhN2TvbhMkTlZFGPvSj-JJveg7AkpUJJXs4Yhh7F7yyaJv8L7Z0qO_l1jS5Ww5wc4RoHmrt-Neiaj3MaSsFxsmMvy4xJSIcbaJVzoE4bh31U3PpqOhl9ko2q_gD8zwc/s1600/img1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0SpCOMhN2TvbhMkTlZFGPvSj-JJveg7AkpUJJXs4Yhh7F7yyaJv8L7Z0qO_l1jS5Ww5wc4RoHmrt-Neiaj3MaSsFxsmMvy4xJSIcbaJVzoE4bh31U3PpqOhl9ko2q_gD8zwc/s400/img1.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-sized version</i></td></tr> </tbody></table> <div> <br /></div> <br /> <b>Auditing policy violators </b><br /> Any user who violates the policy will be highlighted on the Suite Admin User’s report. We check both primary and secondary Google User Account email addresses when considering if a user passes a policy; if any email on the Google User Account account passes a policy rule, that user is considered to be allowed.<br /> <br /> <b>Policy Auditing</b> - note the red (!) icons next to policy violators<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUaPOxvNU_mK2sR06JopVZexVc167Ls1L6riodyN6mxHZjEvHWl1cJ8A0ipPL2CQtA5pHv3Z6xAG4kZ81ci3q8tcVChDJzsFth-0EF-IQgKuXqnDG4f1UsF2K8LgBNj5nQp7on/s1600/img2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUaPOxvNU_mK2sR06JopVZexVc167Ls1L6riodyN6mxHZjEvHWl1cJ8A0ipPL2CQtA5pHv3Z6xAG4kZ81ci3q8tcVChDJzsFth-0EF-IQgKuXqnDG4f1UsF2K8LgBNj5nQp7on/s400/img2.png" width="400" /></a></div> <br /> <br /> <b>Adding Users that Violate Policy</b><br /> At this time, we do not block the addition of policy violating users to suite products. Product account administrators may still add a user that violates the user policy, and that user will appear in the Audit report seen above with a red (!) icon. At a future time, we will allow policy administrators to choose to block violating users from being added.<br /> <br /> <i>Posted by David Wieser, Google Analytics team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> We have been making improvements to the admin section of Google Analytics 360 Suite to fit the needs of modern enterprises. Recently, we <a href="https://analytics.googleblog.com/2017/01/making-google-analytics-account.html" target="_blank">made account recovery easier</a>. Today, we’re pleased to announce another feature we’ve heard users ask for: User policies for your organization. User policies are a user management feature to help Google Analytics 360 Suite organization administrators to better control who has access to their corporate data.<br /> <br /> <b>How user policies work</b><br /> An organization’s user administrator can create a user policy specifying what users are allowed or disallowed to do within their organization’s Google Analytics accounts. For example:<br /> <br /> <ul style="text-align: left;"> <li>A domain may be entered to allow any users with email addresses on that domain </li> <li>A single user email may be entered to explicitly allow that user </li> <li>A single user email may be entered to explicitly disallow that user </li> </ul> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0SpCOMhN2TvbhMkTlZFGPvSj-JJveg7AkpUJJXs4Yhh7F7yyaJv8L7Z0qO_l1jS5Ww5wc4RoHmrt-Neiaj3MaSsFxsmMvy4xJSIcbaJVzoE4bh31U3PpqOhl9ko2q_gD8zwc/s1600/img1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0SpCOMhN2TvbhMkTlZFGPvSj-JJveg7AkpUJJXs4Yhh7F7yyaJv8L7Z0qO_l1jS5Ww5wc4RoHmrt-Neiaj3MaSsFxsmMvy4xJSIcbaJVzoE4bh31U3PpqOhl9ko2q_gD8zwc/s400/img1.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-sized version</i></td></tr> </tbody></table> <div> <br /></div> <br /> <b>Auditing policy violators </b><br /> Any user who violates the policy will be highlighted on the Suite Admin User’s report. We check both primary and secondary Google User Account email addresses when considering if a user passes a policy; if any email on the Google User Account account passes a policy rule, that user is considered to be allowed.<br /> <br /> <b>Policy Auditing</b> - note the red (!) icons next to policy violators<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUaPOxvNU_mK2sR06JopVZexVc167Ls1L6riodyN6mxHZjEvHWl1cJ8A0ipPL2CQtA5pHv3Z6xAG4kZ81ci3q8tcVChDJzsFth-0EF-IQgKuXqnDG4f1UsF2K8LgBNj5nQp7on/s1600/img2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUaPOxvNU_mK2sR06JopVZexVc167Ls1L6riodyN6mxHZjEvHWl1cJ8A0ipPL2CQtA5pHv3Z6xAG4kZ81ci3q8tcVChDJzsFth-0EF-IQgKuXqnDG4f1UsF2K8LgBNj5nQp7on/s400/img2.png" width="400" /></a></div> <br /> <br /> <b>Adding Users that Violate Policy</b><br /> At this time, we do not block the addition of policy violating users to suite products. Product account administrators may still add a user that violates the user policy, and that user will appear in the Audit report seen above with a red (!) icon. At a future time, we will allow policy administrators to choose to block violating users from being added.<br /> <br /> <i>Posted by David Wieser, Google Analytics team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/02/introducing-google-analytics-360-suite.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Introducing Google Analytics 360 Suite Policies &url=https://analytics.googleblog.com/2017/02/introducing-google-analytics-360-suite.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/02/introducing-google-analytics-360-suite.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4786700250591169358' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/10/spotlight-on-google-tag-manager-open.html' itemprop='url' title='Spotlight on Google Tag Manager: Open and Secure Tag Management'> Spotlight on Google Tag Manager: Open and Secure Tag Management </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 5, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> With <a href="https://www.google.com/analytics/tag-manager/" target="_blank">Google Tag Manager</a> and <a href="https://www.google.com/analytics/360-suite/tag-manager/" target="_blank">Tag Manager 360</a>, we make it easy for marketers to manage tags on their sites and apps for fast, flexible implementation of new marketing technologies. Last week at SMX East, <a href="https://analytics.googleblog.com/2016/09/announcing-smart-fast-acting-analytics-for-everyone.html" target="_blank">we announced</a> that we’ve added more than 20 new tag templates to Google Tag Manager to empower marketers to move faster and make decisions with confidence. This is one of a couple recent changes to make Tag Manager more open and more secure.<br /> <br /> <h3 style="text-align: left;"> <b>New third-party tag templates</b></h3> Google Tag Manager already includes easy-to-use tag templates for many Google and non-Google tools. And, while we support implementing all other tags using a variety of custom tag types, we’re dedicated to expanding the number of third-party tag templates available to you. Tag templates make it easy to add and maintain tags on your sites and apps without code. This means that less technical users can be more involved, errors are less likely, and your sites are ultimately more secure.<br /> <br /> To make it easier and safer to deploy third-party tags, we've developed an open format that allows vendors like Microsoft, Twitter, and Nielsen to implement and maintain their own tag templates in Google Tag Manager. For companies whose products depend on tags, having a tag template in Google Tag Manager is a great way to make implementation easier than ever.<br /> <br /> <br /> <br /> <div> <center style="margin: auto; width: 90%;"> <em>"The seamless integration of Digital Content Ratings — a key component of Nielsen's Total Audience measurement framework — into Google Tag Manager will enable easy deployment and rapid adoption of Nielsen measurement with savvy digital clients."</em> <br /> – David Wong, SVP of Product Leadership at Nielsen</center> </div> <br /> <br /> <br /> Our <a href="https://developers.google.com/tag-manager/program/" target="_blank">Vendor Tag Template Program</a> allows tag providers to natively integrate with our tag templating system. Google performs a security review of each tag that is submitted through the program. The resulting tags are integrated into Tag Manager, and displayed with the company’s logo and an easy-to-use form to configure and deploy the tag.<br /> <br /> <br /> <div> <center style="margin: auto; width: 90%;"> <em>"At Hotjar we're obsessed about giving our users fast and actionable insights about how their visitors are using their site. Our top most priority is making it easy and simple to set up Hotjar. For this reason, we're extremely excited to provide 'out-of-the-box' support for Google Tag Manager."</em> <br /> – David Darmanin, CEO of Hotjar</center> </div> <br /> <br /> <br /> Some recent additions include: <br /> <div class="separator" style="clear: both; text-align: center;"> <img border="0" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0tzRfckQAK8ymF52YmxjlwWwDyy4quRkYlXnVIEK2RygwGM3wkOtyN44tX-f_d2DbiYfOKz1HAjDi65jHrl_zsqxPARtGVLPfT1rrRJF8chK7Kz1J-CjZgUSslo-A3a-oK5_F/s640/logos.png" width="640" /></div> <div style="text-align: center;"> (See the <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">full list of supported tags</a>)</div> <br /> <br /> <b>Are you a vendor who would like your tag supported? <a href="https://developers.google.com/tag-manager/program/" target="_blank">Learn more about the Vendor Tag Template Program and enroll here.</a></b><br /> <br /> <h3 style="text-align: left;"> <b>Secure container loading</b></h3> At Google, we constantly look to develop products with best in class security. Google Tag Manager already has a host of security features such as <a href="https://support.google.com/tagmanager/answer/6107011" target="_blank">user access controls</a>, <a href="https://support.google.com/tagmanager/answer/4525539" target="_blank">2-step verification</a>, <a href="https://support.google.com/tagmanager/answer/6328489" target="_blank">malware detection</a>, and <a href="https://developers.google.com/tag-manager/devguide#restricting-tag-deployment" target="_blank">tag blacklists</a>. We’ve now also made some changes to the Google Tag Manager container snippet — given out in our user interface and documentation — to improve security and performance even more.<br /> <br /> Previously, the Tag Manager container snippet loaded containers in a protocol-relative manner. That is, on pages with an https:// URL, the container would be loaded securely using HTTPS. Our new snippets will always use the secure protocol (HTTPS) by default, regardless of the protocol of the page. This helps protect containers from malicious parties and snooping, and in many cases, will also improve performance.<br /> <br /> You’ll also notice that we’ve made a change to how we recommend Tag Manager be implemented, now with the container snippet split into two parts:<br /> <ul> <li>A JavaScript snippet that should be implemented as high in the <head> of your page as possible to ensure the best tag performance. This change is especially important if you plan to use Tag Manager to deploy <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">Google Optimize</a>.</li> <li>An iframe snippet that should be implemented just after the opening <body> tag. This snippet handles firing of image pixels for users with JavaScript disabled, and also enables <a href="https://www.google.com/webmasters/" target="_blank">Google Search Console</a> verification.</li> </ul> To get the best performance, it’s recommended that you implement both container snippets following the <a href="https://developers.google.com/tag-manager/quickstart" target="_blank">latest installation instructions</a>.<br /> <br /> What if you already have Google Tag Manager implemented on your site? Not to worry: These changes are optional, and your existing implementations will continue to work without a problem. To get the highest level of security and performance, you can update your implementations at your earliest convenience.<br /> <br /> Happy tagging! <br /> <br /> <span class="byline-author">Posted by Scott Herman, Product Manager, Google Tag Manager </span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> With <a href="https://www.google.com/analytics/tag-manager/" target="_blank">Google Tag Manager</a> and <a href="https://www.google.com/analytics/360-suite/tag-manager/" target="_blank">Tag Manager 360</a>, we make it easy for marketers to manage tags on their sites and apps for fast, flexible implementation of new marketing technologies. Last week at SMX East, <a href="https://analytics.googleblog.com/2016/09/announcing-smart-fast-acting-analytics-for-everyone.html" target="_blank">we announced</a> that we’ve added more than 20 new tag templates to Google Tag Manager to empower marketers to move faster and make decisions with confidence. This is one of a couple recent changes to make Tag Manager more open and more secure.<br /> <br /> <h3 style="text-align: left;"> <b>New third-party tag templates</b></h3> Google Tag Manager already includes easy-to-use tag templates for many Google and non-Google tools. And, while we support implementing all other tags using a variety of custom tag types, we’re dedicated to expanding the number of third-party tag templates available to you. Tag templates make it easy to add and maintain tags on your sites and apps without code. This means that less technical users can be more involved, errors are less likely, and your sites are ultimately more secure.<br /> <br /> To make it easier and safer to deploy third-party tags, we've developed an open format that allows vendors like Microsoft, Twitter, and Nielsen to implement and maintain their own tag templates in Google Tag Manager. For companies whose products depend on tags, having a tag template in Google Tag Manager is a great way to make implementation easier than ever.<br /> <br /> <br /> <br /> <div> <center style="margin: auto; width: 90%;"> <em>"The seamless integration of Digital Content Ratings — a key component of Nielsen's Total Audience measurement framework — into Google Tag Manager will enable easy deployment and rapid adoption of Nielsen measurement with savvy digital clients."</em> <br /> – David Wong, SVP of Product Leadership at Nielsen</center> </div> <br /> <br /> <br /> Our <a href="https://developers.google.com/tag-manager/program/" target="_blank">Vendor Tag Template Program</a> allows tag providers to natively integrate with our tag templating system. Google performs a security review of each tag that is submitted through the program. The resulting tags are integrated into Tag Manager, and displayed with the company’s logo and an easy-to-use form to configure and deploy the tag.<br /> <br /> <br /> <div> <center style="margin: auto; width: 90%;"> <em>"At Hotjar we're obsessed about giving our users fast and actionable insights about how their visitors are using their site. Our top most priority is making it easy and simple to set up Hotjar. For this reason, we're extremely excited to provide 'out-of-the-box' support for Google Tag Manager."</em> <br /> – David Darmanin, CEO of Hotjar</center> </div> <br /> <br /> <br /> Some recent additions include: <br /> <div class="separator" style="clear: both; text-align: center;"> <img border="0" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0tzRfckQAK8ymF52YmxjlwWwDyy4quRkYlXnVIEK2RygwGM3wkOtyN44tX-f_d2DbiYfOKz1HAjDi65jHrl_zsqxPARtGVLPfT1rrRJF8chK7Kz1J-CjZgUSslo-A3a-oK5_F/s640/logos.png" width="640" /></div> <div style="text-align: center;"> (See the <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">full list of supported tags</a>)</div> <br /> <br /> <b>Are you a vendor who would like your tag supported? <a href="https://developers.google.com/tag-manager/program/" target="_blank">Learn more about the Vendor Tag Template Program and enroll here.</a></b><br /> <br /> <h3 style="text-align: left;"> <b>Secure container loading</b></h3> At Google, we constantly look to develop products with best in class security. Google Tag Manager already has a host of security features such as <a href="https://support.google.com/tagmanager/answer/6107011" target="_blank">user access controls</a>, <a href="https://support.google.com/tagmanager/answer/4525539" target="_blank">2-step verification</a>, <a href="https://support.google.com/tagmanager/answer/6328489" target="_blank">malware detection</a>, and <a href="https://developers.google.com/tag-manager/devguide#restricting-tag-deployment" target="_blank">tag blacklists</a>. We’ve now also made some changes to the Google Tag Manager container snippet — given out in our user interface and documentation — to improve security and performance even more.<br /> <br /> Previously, the Tag Manager container snippet loaded containers in a protocol-relative manner. That is, on pages with an https:// URL, the container would be loaded securely using HTTPS. Our new snippets will always use the secure protocol (HTTPS) by default, regardless of the protocol of the page. This helps protect containers from malicious parties and snooping, and in many cases, will also improve performance.<br /> <br /> You’ll also notice that we’ve made a change to how we recommend Tag Manager be implemented, now with the container snippet split into two parts:<br /> <ul> <li>A JavaScript snippet that should be implemented as high in the <head> of your page as possible to ensure the best tag performance. This change is especially important if you plan to use Tag Manager to deploy <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">Google Optimize</a>.</li> <li>An iframe snippet that should be implemented just after the opening <body> tag. This snippet handles firing of image pixels for users with JavaScript disabled, and also enables <a href="https://www.google.com/webmasters/" target="_blank">Google Search Console</a> verification.</li> </ul> To get the best performance, it’s recommended that you implement both container snippets following the <a href="https://developers.google.com/tag-manager/quickstart" target="_blank">latest installation instructions</a>.<br /> <br /> What if you already have Google Tag Manager implemented on your site? Not to worry: These changes are optional, and your existing implementations will continue to work without a problem. To get the highest level of security and performance, you can update your implementations at your earliest convenience.<br /> <br /> Happy tagging! <br /> <br /> <span class="byline-author">Posted by Scott Herman, Product Manager, Google Tag Manager </span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/10/spotlight-on-google-tag-manager-open.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Spotlight on Google Tag Manager: Open and Secure Tag Management&url=https://analytics.googleblog.com/2016/10/spotlight-on-google-tag-manager-open.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/10/spotlight-on-google-tag-manager-open.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='42410268880350968' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/10/beautiful-reports-and-collaboration.html' itemprop='url' title='Spotlight on Data Studio: Beautiful Reports and Collaboration Just Got Easier'> Spotlight on Data Studio: Beautiful Reports and Collaboration Just Got Easier </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 4, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> We launched Google Data Studio (beta) in the U.S. earlier this year, and last week, we expanded availability to 21 additional countries.* We’re excited to offer Data Studio to companies across the globe so they can easily create and share reports and dashboards, and ultimately use insights and collaboration to make better business decisions.<br /> <br /> Organizations today collect an increasingly large amount of data. In a world of web analytics, CRM systems, and third-party sources, data-driven decisions should be easier than ever before. However, all of this data has presented a significant challenge: making it easily accessible and useful.<br /> <br /> Having multiple data sources that live in silos within your organization compromises your ability to spot critical business opportunities and issues when they matter most. This is a widespread challenge, with 84% of marketers saying they don’t believe their data sources are well-integrated, according to a <a href="https://services.google.com/fh/files/misc/discover-how-marketing-analytics-increases-business-performance.pdf" target="_blank">2016 Forrester study</a>.<br /> <br /> Data Studio solves this problem by allowing you to easily connect your data and create beautiful, informative reports that are easy to read, easy to share, and fully customizable. Create up to five custom reports with unlimited editing and sharing. All for free.<br /> <br /> <a href="https://datastudio.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-datastudio&utm_content=spotlight-on-data-studio-blog-post" target="_blank">Get started today</a> so you can:<br /> <br /> <ul style="text-align: left;"> <li><b>Put all your data to work. </b>Easily access the data sources you need to understand your business and make better decisions.</li> </ul> <ul style="text-align: left;"> <li><b>Transform your data.</b> Quickly transform raw data into easy-to-follow reports and dashboards — no code or queries required.</li> </ul> <ul style="text-align: left;"> <li><b>Build engaging reports and dashboards. </b>Data Studio gives you the ability to create meaningful, shareable charts and graphs that bring your data to life.</li> </ul> <ul style="text-align: left;"> <li><b>Leverage teamwork that works. </b>Work together quickly, from anywhere, by sharing reports via Google Drive.</li> </ul> <br /> Not sure where to start? Good news: We’re releasing our first batch of templates today to remove that hurdle. Businesses can use a library of templates to get up and running in a matter of minutes.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3lCNCosUtkR_NzeQFyDuhWT55-FuM6LAMscsnAdDTLsC_rXHdqVmobJ5sd0zx06nt73JkHXEbEKrViM_Ef9Y8bvsNMoBk_oW3cV3a-hQqY4twUpTqFSpSE557-wCM1McFzxZo/s1600/Data+Studio+Templates.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3lCNCosUtkR_NzeQFyDuhWT55-FuM6LAMscsnAdDTLsC_rXHdqVmobJ5sd0zx06nt73JkHXEbEKrViM_Ef9Y8bvsNMoBk_oW3cV3a-hQqY4twUpTqFSpSE557-wCM1McFzxZo/s640/Data+Studio+Templates.png" width="640" /></a></div> <br /> <br /> <a href="https://datastudio.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-datastudio&utm_content=spotlight-on-data-studio-blog-post" target="_blank">Get started for free.</a><br /> <br /> Happy reporting!<br /> The Data Studio team<br /> <br /> <div style="text-align: left;"> <span style="font-size: x-small;">*Canada, Brazil, Germany, Netherlands, Spain, France, United Kingdom, Italy, Indonesia, India, Japan, South Korea, Australia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam</span></div> <br /> <span class="byline-author">Posted by Kevin Fields, Product Marketing Manager, Data Studio</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> We launched Google Data Studio (beta) in the U.S. earlier this year, and last week, we expanded availability to 21 additional countries.* We’re excited to offer Data Studio to companies across the globe so they can easily create and share reports and dashboards, and ultimately use insights and collaboration to make better business decisions.<br /> <br /> Organizations today collect an increasingly large amount of data. In a world of web analytics, CRM systems, and third-party sources, data-driven decisions should be easier than ever before. However, all of this data has presented a significant challenge: making it easily accessible and useful.<br /> <br /> Having multiple data sources that live in silos within your organization compromises your ability to spot critical business opportunities and issues when they matter most. This is a widespread challenge, with 84% of marketers saying they don’t believe their data sources are well-integrated, according to a <a href="https://services.google.com/fh/files/misc/discover-how-marketing-analytics-increases-business-performance.pdf" target="_blank">2016 Forrester study</a>.<br /> <br /> Data Studio solves this problem by allowing you to easily connect your data and create beautiful, informative reports that are easy to read, easy to share, and fully customizable. Create up to five custom reports with unlimited editing and sharing. All for free.<br /> <br /> <a href="https://datastudio.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-datastudio&utm_content=spotlight-on-data-studio-blog-post" target="_blank">Get started today</a> so you can:<br /> <br /> <ul style="text-align: left;"> <li><b>Put all your data to work. </b>Easily access the data sources you need to understand your business and make better decisions.</li> </ul> <ul style="text-align: left;"> <li><b>Transform your data.</b> Quickly transform raw data into easy-to-follow reports and dashboards — no code or queries required.</li> </ul> <ul style="text-align: left;"> <li><b>Build engaging reports and dashboards. </b>Data Studio gives you the ability to create meaningful, shareable charts and graphs that bring your data to life.</li> </ul> <ul style="text-align: left;"> <li><b>Leverage teamwork that works. </b>Work together quickly, from anywhere, by sharing reports via Google Drive.</li> </ul> <br /> Not sure where to start? Good news: We’re releasing our first batch of templates today to remove that hurdle. Businesses can use a library of templates to get up and running in a matter of minutes.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3lCNCosUtkR_NzeQFyDuhWT55-FuM6LAMscsnAdDTLsC_rXHdqVmobJ5sd0zx06nt73JkHXEbEKrViM_Ef9Y8bvsNMoBk_oW3cV3a-hQqY4twUpTqFSpSE557-wCM1McFzxZo/s1600/Data+Studio+Templates.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3lCNCosUtkR_NzeQFyDuhWT55-FuM6LAMscsnAdDTLsC_rXHdqVmobJ5sd0zx06nt73JkHXEbEKrViM_Ef9Y8bvsNMoBk_oW3cV3a-hQqY4twUpTqFSpSE557-wCM1McFzxZo/s640/Data+Studio+Templates.png" width="640" /></a></div> <br /> <br /> <a href="https://datastudio.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-datastudio&utm_content=spotlight-on-data-studio-blog-post" target="_blank">Get started for free.</a><br /> <br /> Happy reporting!<br /> The Data Studio team<br /> <br /> <div style="text-align: left;"> <span style="font-size: x-small;">*Canada, Brazil, Germany, Netherlands, Spain, France, United Kingdom, Italy, Indonesia, India, Japan, South Korea, Australia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam</span></div> <br /> <span class="byline-author">Posted by Kevin Fields, Product Marketing Manager, Data Studio</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/10/beautiful-reports-and-collaboration.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Spotlight on Data Studio: Beautiful Reports and Collaboration Just Got Easier&url=https://analytics.googleblog.com/2016/10/beautiful-reports-and-collaboration.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/10/beautiful-reports-and-collaboration.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1877145584840727257' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/09/improving-google-analytics-events-with.html' itemprop='url' title='Improving Google Analytics Events with Unique Events'> Improving Google Analytics Events with Unique Events </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 26, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. These events can be tracked independently from a web page or a screen load, giving you greater insight into actions taken within or across pages/screens. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of interactions you might want to track as Unique Events.<br /> <br /> <b>Some benefits of Unique Events include: </b><br /> <br /> <ul style="text-align: left;"> <li>Understanding how many users start/complete some action on your website </li> <li>Understanding the most popular media types/content consumed on your website </li> <li>Having an understanding of how many users repeat actions that should only occur once </li> <li>And many, many, more... </li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvv554Y4OEjKQ_gPlws3FOY3slBRRoX769yw4AH9nAEbRIv5Ijv7BIvIHUBVFnInELV00poV0YPN8oGa2EOSs4-2N1S5e975CedKeaZMBx4xWNxWxP_EuYjIWTxklB_8mrDTpm/s1600/unique.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvv554Y4OEjKQ_gPlws3FOY3slBRRoX769yw4AH9nAEbRIv5Ijv7BIvIHUBVFnInELV00poV0YPN8oGa2EOSs4-2N1S5e975CedKeaZMBx4xWNxWxP_EuYjIWTxklB_8mrDTpm/s640/unique.png" width="640" /></a></div> <div> <br /></div> <b>How Unique Events Work </b><br /> <b><br /></b> Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session.<br /> <br /> This means that Analytics will increment the count of Unique Events by 1 for each unique combination of event category/action/label we receive the very first time we see them within a session, but will ignore future events with the same category/action/label when computing unique event counts. The metric Total Events will count each event regardless of the uniqueness of the category/action/labels therein.<br /> <br /> Unique Events improves upon events in Google Analytics and will help make your measurement better.<br /> <br /> Learn more in our Help Center article <a href="https://support.google.com/analytics/answer/7084499" target="_blank">here</a>.<br /> <br /> <i>Posted by Breen Baker, Google Analytics Team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. These events can be tracked independently from a web page or a screen load, giving you greater insight into actions taken within or across pages/screens. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of interactions you might want to track as Unique Events.<br /> <br /> <b>Some benefits of Unique Events include: </b><br /> <br /> <ul style="text-align: left;"> <li>Understanding how many users start/complete some action on your website </li> <li>Understanding the most popular media types/content consumed on your website </li> <li>Having an understanding of how many users repeat actions that should only occur once </li> <li>And many, many, more... </li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvv554Y4OEjKQ_gPlws3FOY3slBRRoX769yw4AH9nAEbRIv5Ijv7BIvIHUBVFnInELV00poV0YPN8oGa2EOSs4-2N1S5e975CedKeaZMBx4xWNxWxP_EuYjIWTxklB_8mrDTpm/s1600/unique.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvv554Y4OEjKQ_gPlws3FOY3slBRRoX769yw4AH9nAEbRIv5Ijv7BIvIHUBVFnInELV00poV0YPN8oGa2EOSs4-2N1S5e975CedKeaZMBx4xWNxWxP_EuYjIWTxklB_8mrDTpm/s640/unique.png" width="640" /></a></div> <div> <br /></div> <b>How Unique Events Work </b><br /> <b><br /></b> Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session.<br /> <br /> This means that Analytics will increment the count of Unique Events by 1 for each unique combination of event category/action/label we receive the very first time we see them within a session, but will ignore future events with the same category/action/label when computing unique event counts. The metric Total Events will count each event regardless of the uniqueness of the category/action/labels therein.<br /> <br /> Unique Events improves upon events in Google Analytics and will help make your measurement better.<br /> <br /> Learn more in our Help Center article <a href="https://support.google.com/analytics/answer/7084499" target="_blank">here</a>.<br /> <br /> <i>Posted by Breen Baker, Google Analytics Team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/09/improving-google-analytics-events-with.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Improving Google Analytics Events with Unique Events&url=https://analytics.googleblog.com/2016/09/improving-google-analytics-events-with.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/09/improving-google-analytics-events-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7717417785791423809' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/09/enterprise-class-tag-management-look.html' itemprop='url' title='Enterprise-Class Tag Management: A look back on recent features'> Enterprise-Class Tag Management: A look back on recent features </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 6, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> We built Google Tag Manager with the goal of solving tagging problems for our customers: decreasing implementation time so you can focus on the things that matter most to you, reducing errors so you can have more confidence in your data, and speeding up your tags to make your users’ experiences faster, and make the web a better place. <br><br>Last week, we launched <a href="http://analytics.googleblog.com/2016/08/enterprise-class-tag-management.html">workspaces</a> to improve collaboration and enterprise workflows in Google Tag Manager. This is just the latest in a series of improvements designed to better meet the needs of our enterprise customers. In case you haven’t been keeping up with all of our many updates, here are some things you may have missed:<br><br> <strong>Testing & Security:</strong> <ul> <li><a href="https://support.google.com/tagmanager/answer/6311518"><strong>Environments</strong></a> – Building on our strong preview and debugging capabilities, Google Tag Manager and Tag Manager 360 now also support publishing changes to specific testing environments (e.g. Dev, Staging, QA). You can set up as many environments as you need for your organization and name them whatever makes sense for you. When you go to publish, simply choose the environment you’d like to publish your changes to. It’s never been easier to test your tags to make sure your upcoming tag changes align with your upcoming site changes, and that you get things right the first time.</li> <li><a href="https://support.google.com/tagmanager/answer/6328489"><strong>Malware detection</strong></a> – To protect the safety and security of your users, Google Tag Manager and Tag Manager 360 will now automatically detect when tags deployed through your containers point to sites where we’ve found malware. You’ll be notified that there’s a problem, and the culprit tags will be paused so you can track down the issue without risk to your website and your users.</li> </ul> <strong>Organization:</strong><ul> <li><a href="https://support.google.com/tagmanager/answer/6231791"><strong>Folders</strong></a> – As your containers grow over time, it can become difficult to keep track of all of your tags, triggers, and variables. With folders, you can organize these items into logical groupings, making them easier to work with for yourself and your team members.</li> <li><a href="https://support.google.com/tagmanager/answer/6238868"><strong>Tag sequencing</strong></a> – Not all tags work independently. Sometimes it’s important for your tags to fire in a specific order. With tag sequencing you can specify tags to fire immediately before or after a given tag to ensure that things happen just the way you expect. </li></ul> <strong>Mobile:</strong><ul> <li><a href="https://analytics.googleblog.com/2016/05/welcome-to-firebase-introducing-next.html"><strong>Mobile app tag management</strong></a> – Google Tag Manager for mobile apps has been rewritten to be simpler, smaller, and faster. It is now integrated with <a href="https://firebase.google.com/">Firebase</a>, Google’s new mobile app developer platform, which provides end-to-end development tools and analytics.</li> </ul> <strong>Services & Support:</strong><ul> <li><a href="https://www.google.com/analytics/360-suite/tag-manager/"><strong>Tag Manager 360</strong></a> – Launched earlier this year as part of the <a href="https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html">Google Analytics 360 Suite</a>, Tag Manager 360 includes <strong>services and support</strong> to help you get up and running faster, <strong>service level agreements (SLAs)</strong> to guarantee that you’ll be able to work on your tags as needed and that they’ll consistently fire based on your configuration, and <strong>integration with the 360 Suite</strong> for centralized account access and user management. </li> </ul> <strong>Interested in Google Tag Manager 360?</strong> <a href="https://www.google.com/analytics/360-suite/tag-manager/">Visit our website to learn more.</a> <br /> <span class="byline-author">Posted by Scott Herman, Product Manager, Google Tag Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> We built Google Tag Manager with the goal of solving tagging problems for our customers: decreasing implementation time so you can focus on the things that matter most to you, reducing errors so you can have more confidence in your data, and speeding up your tags to make your users’ experiences faster, and make the web a better place. <br><br>Last week, we launched <a href="http://analytics.googleblog.com/2016/08/enterprise-class-tag-management.html">workspaces</a> to improve collaboration and enterprise workflows in Google Tag Manager. This is just the latest in a series of improvements designed to better meet the needs of our enterprise customers. In case you haven’t been keeping up with all of our many updates, here are some things you may have missed:<br><br> <strong>Testing & Security:</strong> <ul> <li><a href="https://support.google.com/tagmanager/answer/6311518"><strong>Environments</strong></a> – Building on our strong preview and debugging capabilities, Google Tag Manager and Tag Manager 360 now also support publishing changes to specific testing environments (e.g. Dev, Staging, QA). You can set up as many environments as you need for your organization and name them whatever makes sense for you. When you go to publish, simply choose the environment you’d like to publish your changes to. It’s never been easier to test your tags to make sure your upcoming tag changes align with your upcoming site changes, and that you get things right the first time.</li> <li><a href="https://support.google.com/tagmanager/answer/6328489"><strong>Malware detection</strong></a> – To protect the safety and security of your users, Google Tag Manager and Tag Manager 360 will now automatically detect when tags deployed through your containers point to sites where we’ve found malware. You’ll be notified that there’s a problem, and the culprit tags will be paused so you can track down the issue without risk to your website and your users.</li> </ul> <strong>Organization:</strong><ul> <li><a href="https://support.google.com/tagmanager/answer/6231791"><strong>Folders</strong></a> – As your containers grow over time, it can become difficult to keep track of all of your tags, triggers, and variables. With folders, you can organize these items into logical groupings, making them easier to work with for yourself and your team members.</li> <li><a href="https://support.google.com/tagmanager/answer/6238868"><strong>Tag sequencing</strong></a> – Not all tags work independently. Sometimes it’s important for your tags to fire in a specific order. With tag sequencing you can specify tags to fire immediately before or after a given tag to ensure that things happen just the way you expect. </li></ul> <strong>Mobile:</strong><ul> <li><a href="https://analytics.googleblog.com/2016/05/welcome-to-firebase-introducing-next.html"><strong>Mobile app tag management</strong></a> – Google Tag Manager for mobile apps has been rewritten to be simpler, smaller, and faster. It is now integrated with <a href="https://firebase.google.com/">Firebase</a>, Google’s new mobile app developer platform, which provides end-to-end development tools and analytics.</li> </ul> <strong>Services & Support:</strong><ul> <li><a href="https://www.google.com/analytics/360-suite/tag-manager/"><strong>Tag Manager 360</strong></a> – Launched earlier this year as part of the <a href="https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html">Google Analytics 360 Suite</a>, Tag Manager 360 includes <strong>services and support</strong> to help you get up and running faster, <strong>service level agreements (SLAs)</strong> to guarantee that you’ll be able to work on your tags as needed and that they’ll consistently fire based on your configuration, and <strong>integration with the 360 Suite</strong> for centralized account access and user management. </li> </ul> <strong>Interested in Google Tag Manager 360?</strong> <a href="https://www.google.com/analytics/360-suite/tag-manager/">Visit our website to learn more.</a> <br /> <span class="byline-author">Posted by Scott Herman, Product Manager, Google Tag Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/09/enterprise-class-tag-management-look.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Enterprise-Class Tag Management: A look back on recent features&url=https://analytics.googleblog.com/2016/09/enterprise-class-tag-management-look.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/09/enterprise-class-tag-management-look.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8918424219039454198' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html' itemprop='url' title='Explore important insights from your data — automatically'> Explore important insights from your data — automatically </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 2, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> For marketers, business owners, and product designers, it’s important to be connected to data at all times. However, data by itself rarely provides the insight needed to truly drive a business forward. It can take hours of analysis to come up with just one or two key insights and even longer to share and act on that new understanding. In a constantly-connected world, where customers can make purchases anywhere, anytime from their mobile devices, this lag in time-to-insight is costly.<br /> <br /> <strong>That’s why we’re pleased to announce that we’re providing a new stream of automated insights in the Google Analytics mobile app. </strong>Available on the Assistant screen, this addition to Google Analytics lets you see in 5 minutes what might have taken hours to discover previously. Even better: it gets smarter over time as it learns about your business and your needs. It’s available now in our mobile app on <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinsightsPost%26utm_campaign%3DinsightsBlogPost">Android</a> and <a href="https://itunes.apple.com/app/apple-store/id881599038?mt=8">iOS</a>, so you can easily grab insights on the go. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmTVHX3tzeBMETOmQ4RBZlPvRUbdgIfzIUvTlSGzWNHiT-yDn6wvjL2QlzCAnS6LDD1Bm1sgK3eRyKKjKHIFMNij29jZB0lbcZZQW1hCoGGh7OAL43LGbaRBIGDuAzEqvYt6X4/s1600/Google+Analytics+blog+assistant+before+export+final5.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmTVHX3tzeBMETOmQ4RBZlPvRUbdgIfzIUvTlSGzWNHiT-yDn6wvjL2QlzCAnS6LDD1Bm1sgK3eRyKKjKHIFMNij29jZB0lbcZZQW1hCoGGh7OAL43LGbaRBIGDuAzEqvYt6X4/s1600/Google+Analytics+blog+assistant+before+export+final5.gif" /></a></div> <br /> <br /> To enable this functionality, we use Google machine intelligence to find critical insights among the thousands of metric and dimension combinations that can be reported in Google Analytics. It helps make analytics data universally accessible and useful as it: <br /> <ul> <li>Combs through your data to give you meaningful insights and recommendations.</li> <li>Offers quick tips on how to improve your Google Analytics data.</li> <li>Gets smarter over time by reacting to your feedback and how you use it.</li> <li>Helps you share insights so your whole team can take action.</li> </ul> <br /> Go beyond simple reporting to view findings and insights automatically, in language you can read: our insight stream enables faster, more informed decision-making that can have real impact on your business. <br /> <br /> For example, the holiday season drives a huge portion of annual sales for many retailers. During this busy time of the year, retailers face questions that can be the difference between making their numbers for the year or falling short: Which products are going to be popular this season? Where should we advertise? How are our customers hearing about us and purchasing from us? Answering just one of these questions and acting on that information can take analysts and marketers hours or even days.<br /> <br /> Data insights in Google Analytics automate the first steps of answering these questions by instantaneously surfacing opportunities and anomalies hiding in the data. For example, they can tell you which products are experiencing higher than normal sales growth, which advertising channels are driving the most conversions and the best returns, and on which devices customers engage with your brand. This moment-to-moment information gives retailers the power to make nimble, smart decisions that directly impact performance. <br /> <table cellpadding="20" style="width: 90%px;"> <tbody> <tr> <th><img height="358" src="https://lh3.googleusercontent.com/6VJAH0vqGIYWxg_8B8cftI0nJ9W32KYVk53XiS2WICJZlzxWwpd0-aRrOHKi3mUQoZU-p1kEzgjshdK7B4ti9UzOGaGKEOl1GevNrwHH9uy9wg_kjp7HIaNmabM8kJiVVVRfceD0" width="180" /></th> <th><img height="358" src="https://lh3.googleusercontent.com/EAKgiX9z521-7OJV_i_vA1SgJTCcktmCI-SeErHnZ3n8xcB8JasURd_nPraPcf4GoF3m0b7nhIrATKS3MlLk5QSKj2YJe_2uhxbPrIoS0sl1JFCI3vz06Lzu7Y8FomtRaBq7_9IK" width="180" /></th> </tr> </tbody></table> You can view your automated insights in the Assistant tab in the official Google Analytics mobile app on <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinsightsPost%26utm_campaign%3DinsightsBlogPost">Android</a> and <a href="https://itunes.apple.com/app/apple-store/id881599038?mt=8">iOS</a> for all English-speaking users. We're working to bring this exciting functionality to the web version of Google Analytics and to expand availability to other languages.<br /> <br /> We plan on improving with your feedback, so please try the app and then <a href="https://goo.gl/forms/TO3KmCeOBThHCwJD3">let us know what insights you’d like to see automated</a>. <br /> <span class="byline-author">Posted by Ajay Nainani, Product Manager, Google Analytics</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> For marketers, business owners, and product designers, it’s important to be connected to data at all times. However, data by itself rarely provides the insight needed to truly drive a business forward. It can take hours of analysis to come up with just one or two key insights and even longer to share and act on that new understanding. In a constantly-connected world, where customers can make purchases anywhere, anytime from their mobile devices, this lag in time-to-insight is costly.<br /> <br /> <strong>That’s why we’re pleased to announce that we’re providing a new stream of automated insights in the Google Analytics mobile app. </strong>Available on the Assistant screen, this addition to Google Analytics lets you see in 5 minutes what might have taken hours to discover previously. Even better: it gets smarter over time as it learns about your business and your needs. It’s available now in our mobile app on <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinsightsPost%26utm_campaign%3DinsightsBlogPost">Android</a> and <a href="https://itunes.apple.com/app/apple-store/id881599038?mt=8">iOS</a>, so you can easily grab insights on the go. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmTVHX3tzeBMETOmQ4RBZlPvRUbdgIfzIUvTlSGzWNHiT-yDn6wvjL2QlzCAnS6LDD1Bm1sgK3eRyKKjKHIFMNij29jZB0lbcZZQW1hCoGGh7OAL43LGbaRBIGDuAzEqvYt6X4/s1600/Google+Analytics+blog+assistant+before+export+final5.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmTVHX3tzeBMETOmQ4RBZlPvRUbdgIfzIUvTlSGzWNHiT-yDn6wvjL2QlzCAnS6LDD1Bm1sgK3eRyKKjKHIFMNij29jZB0lbcZZQW1hCoGGh7OAL43LGbaRBIGDuAzEqvYt6X4/s1600/Google+Analytics+blog+assistant+before+export+final5.gif" /></a></div> <br /> <br /> To enable this functionality, we use Google machine intelligence to find critical insights among the thousands of metric and dimension combinations that can be reported in Google Analytics. It helps make analytics data universally accessible and useful as it: <br /> <ul> <li>Combs through your data to give you meaningful insights and recommendations.</li> <li>Offers quick tips on how to improve your Google Analytics data.</li> <li>Gets smarter over time by reacting to your feedback and how you use it.</li> <li>Helps you share insights so your whole team can take action.</li> </ul> <br /> Go beyond simple reporting to view findings and insights automatically, in language you can read: our insight stream enables faster, more informed decision-making that can have real impact on your business. <br /> <br /> For example, the holiday season drives a huge portion of annual sales for many retailers. During this busy time of the year, retailers face questions that can be the difference between making their numbers for the year or falling short: Which products are going to be popular this season? Where should we advertise? How are our customers hearing about us and purchasing from us? Answering just one of these questions and acting on that information can take analysts and marketers hours or even days.<br /> <br /> Data insights in Google Analytics automate the first steps of answering these questions by instantaneously surfacing opportunities and anomalies hiding in the data. For example, they can tell you which products are experiencing higher than normal sales growth, which advertising channels are driving the most conversions and the best returns, and on which devices customers engage with your brand. This moment-to-moment information gives retailers the power to make nimble, smart decisions that directly impact performance. <br /> <table cellpadding="20" style="width: 90%px;"> <tbody> <tr> <th><img height="358" src="https://lh3.googleusercontent.com/6VJAH0vqGIYWxg_8B8cftI0nJ9W32KYVk53XiS2WICJZlzxWwpd0-aRrOHKi3mUQoZU-p1kEzgjshdK7B4ti9UzOGaGKEOl1GevNrwHH9uy9wg_kjp7HIaNmabM8kJiVVVRfceD0" width="180" /></th> <th><img height="358" src="https://lh3.googleusercontent.com/EAKgiX9z521-7OJV_i_vA1SgJTCcktmCI-SeErHnZ3n8xcB8JasURd_nPraPcf4GoF3m0b7nhIrATKS3MlLk5QSKj2YJe_2uhxbPrIoS0sl1JFCI3vz06Lzu7Y8FomtRaBq7_9IK" width="180" /></th> </tr> </tbody></table> You can view your automated insights in the Assistant tab in the official Google Analytics mobile app on <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinsightsPost%26utm_campaign%3DinsightsBlogPost">Android</a> and <a href="https://itunes.apple.com/app/apple-store/id881599038?mt=8">iOS</a> for all English-speaking users. We're working to bring this exciting functionality to the web version of Google Analytics and to expand availability to other languages.<br /> <br /> We plan on improving with your feedback, so please try the app and then <a href="https://goo.gl/forms/TO3KmCeOBThHCwJD3">let us know what insights you’d like to see automated</a>. <br /> <span class="byline-author">Posted by Ajay Nainani, Product Manager, Google Analytics</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Explore important insights from your data — automatically&url=https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8417872833219995830' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/08/enterprise-class-tag-management.html' itemprop='url' title='Enterprise-Class Tag Management: Announcing Workspaces'> Enterprise-Class Tag Management: Announcing Workspaces </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 29, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Companies of all sizes use Google Tag Manager, but larger organizations often have very different needs than others. That’s why, over the past year, we’ve launched <a href="https://www.google.com/analytics/360-suite/tag-manager/">Google Tag Manager 360</a>, and have been working to build features that better address the needs of enterprise customers. <br /> <br /> <strong>Today, we’re excited to announce one of these new features: workspaces in Google Tag Manager and Tag Manager 360!</strong> <br /> <br /> Until now, all tag changes were prepared in a single container draft before being versioned and published. This sometimes led to complicated workflows and workarounds for multi-user teams and their agencies. Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that’s in the works. Simply create a new workspace, make your changes, and hit publish. Tags, triggers, and variables being worked on in other workspaces will remain unaffected. <br /> <br /> The new workspaces are essentially places to work on sets of changes that will become <a href="https://support.google.com/tagmanager/answer/6107163">versions</a>. When a workspace is versioned or published, its name, notes and list of changes will be carried over to the version, so you have a full history of what’s changed in your container and when. <br /> <span style="font-family: "roboto"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><img height="471" src="https://lh3.googleusercontent.com/u4Y9R_gPZySpHWZiUsAtlWqE4F0Z4RLqHiLvVhzYTBQqCPDmN0HwlJ8to-IGZYTrqMDX88agB3BRgjOyycocgldQcKMJ3VeyUxp0dvQ3cGwNQHOQTRueCaaBUReXLknltxq2moCr" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="624" /></span> <br /> What happens if tags you’re working on in one workspace are changed in another? Not to worry. Tag Manager will let you know if there are conflicts when a new version is created. Then it will guide you through merging them into your workspace with an easy-to-use conflict resolution tool! <span style="font-family: "roboto"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><img height="211" src="https://lh5.googleusercontent.com/hc6QO_0ZCXcSNQQwBXCaHeKWR6f3DLLEDNb8EhY-t1MkLur43EnGz8oEDhFcOWyRGfFysHHn-rY2pYYFjObB99-kg5Ldmn4oPAgenqHyVDrSEIPfUPQSV0m5SLvfcVMk9H-Zwi0a" style="border: none; transform: rotate(0rad);" width="624" /></span> <br /> <span style="font-family: "roboto"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><img height="465" src="https://lh3.googleusercontent.com/FavSNKMQeLu6RXlxi-PAI94whu_YBZYpQ0in2dfDFnDrqzWsqepJF3VnfZPh-gfDeMUv2uX4IaWC43YqN9MR4w0Z3l1Nz_eLjckx0dcMshqVx_fqyKwAEcErkZBnr60rgIOD6iqN" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="624" /></span> <br /> You’ll also notice that we've made the Google Tag Manager and Tag Manager 360 interfaces faster and easier to use. <em>Need to enable a built-in variable while working on a tag?</em> Sliding screens let you configure related tags, triggers, and variables without dropping out of your current editing flow. <em>Want to know which tags a certain trigger is applied to? </em>Trigger and variable screens now tell you exactly where they’re being used. <em>Not sure what type of variable to use to grab a value from your site?</em> Configuration screens are now easier to read and include more in-line guidance. <br /> <br /> Starting today, <strong>Tag Manager 360 customers will be able to create unlimited workspaces in their containers!</strong> Having unlimited workspaces is ideal for the large organizations and complex collaboration efforts that Tag Manager 360 was designed for. If you’re a Tag Manager 360 customer, or a customer of another <a href="https://www.google.com/analytics/360-suite/">Google Analytics 360 Suite</a> product, reach out to your Account Manager to learn more. <br /> <br /> Users of the standard version of Tag Manager will also benefit. All containers will be enabled for up to three concurrent workspaces (a <em>default workspace</em>—similar to the container draft today—and two additional custom workspaces). The enhanced interface will also give you greater visibility into exactly what changes are being made when you hit publish. <br /> <br /> We'll keep thinking about how to make tagging easier for you. We already have improvements planned for workspaces and other areas of Google Tag Manager and Tag Manager 360 to make our products even more powerful and easy to use. We’ll have more to share soon! <br /> <br /> <strong>Interested in Google Tag Manager 360?</strong> <a href="https://www.google.com/analytics/360-suite/tag-manager/">Visit our website to learn more.</a> <br /> <br /> <span class="byline-author">Posted by Scott Herman, Product Manager, Google Tag Manager</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Companies of all sizes use Google Tag Manager, but larger organizations often have very different needs than others. That’s why, over the past year, we’ve launched <a href="https://www.google.com/analytics/360-suite/tag-manager/">Google Tag Manager 360</a>, and have been working to build features that better address the needs of enterprise customers. <br /> <br /> <strong>Today, we’re excited to announce one of these new features: workspaces in Google Tag Manager and Tag Manager 360!</strong> <br /> <br /> Until now, all tag changes were prepared in a single container draft before being versioned and published. This sometimes led to complicated workflows and workarounds for multi-user teams and their agencies. Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that’s in the works. Simply create a new workspace, make your changes, and hit publish. Tags, triggers, and variables being worked on in other workspaces will remain unaffected. <br /> <br /> The new workspaces are essentially places to work on sets of changes that will become <a href="https://support.google.com/tagmanager/answer/6107163">versions</a>. When a workspace is versioned or published, its name, notes and list of changes will be carried over to the version, so you have a full history of what’s changed in your container and when. <br /> <span style="font-family: "roboto"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><img height="471" src="https://lh3.googleusercontent.com/u4Y9R_gPZySpHWZiUsAtlWqE4F0Z4RLqHiLvVhzYTBQqCPDmN0HwlJ8to-IGZYTrqMDX88agB3BRgjOyycocgldQcKMJ3VeyUxp0dvQ3cGwNQHOQTRueCaaBUReXLknltxq2moCr" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="624" /></span> <br /> What happens if tags you’re working on in one workspace are changed in another? Not to worry. Tag Manager will let you know if there are conflicts when a new version is created. Then it will guide you through merging them into your workspace with an easy-to-use conflict resolution tool! <span style="font-family: "roboto"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><img height="211" src="https://lh5.googleusercontent.com/hc6QO_0ZCXcSNQQwBXCaHeKWR6f3DLLEDNb8EhY-t1MkLur43EnGz8oEDhFcOWyRGfFysHHn-rY2pYYFjObB99-kg5Ldmn4oPAgenqHyVDrSEIPfUPQSV0m5SLvfcVMk9H-Zwi0a" style="border: none; transform: rotate(0rad);" width="624" /></span> <br /> <span style="font-family: "roboto"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><img height="465" src="https://lh3.googleusercontent.com/FavSNKMQeLu6RXlxi-PAI94whu_YBZYpQ0in2dfDFnDrqzWsqepJF3VnfZPh-gfDeMUv2uX4IaWC43YqN9MR4w0Z3l1Nz_eLjckx0dcMshqVx_fqyKwAEcErkZBnr60rgIOD6iqN" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="624" /></span> <br /> You’ll also notice that we've made the Google Tag Manager and Tag Manager 360 interfaces faster and easier to use. <em>Need to enable a built-in variable while working on a tag?</em> Sliding screens let you configure related tags, triggers, and variables without dropping out of your current editing flow. <em>Want to know which tags a certain trigger is applied to? </em>Trigger and variable screens now tell you exactly where they’re being used. <em>Not sure what type of variable to use to grab a value from your site?</em> Configuration screens are now easier to read and include more in-line guidance. <br /> <br /> Starting today, <strong>Tag Manager 360 customers will be able to create unlimited workspaces in their containers!</strong> Having unlimited workspaces is ideal for the large organizations and complex collaboration efforts that Tag Manager 360 was designed for. If you’re a Tag Manager 360 customer, or a customer of another <a href="https://www.google.com/analytics/360-suite/">Google Analytics 360 Suite</a> product, reach out to your Account Manager to learn more. <br /> <br /> Users of the standard version of Tag Manager will also benefit. All containers will be enabled for up to three concurrent workspaces (a <em>default workspace</em>—similar to the container draft today—and two additional custom workspaces). The enhanced interface will also give you greater visibility into exactly what changes are being made when you hit publish. <br /> <br /> We'll keep thinking about how to make tagging easier for you. We already have improvements planned for workspaces and other areas of Google Tag Manager and Tag Manager 360 to make our products even more powerful and easy to use. We’ll have more to share soon! <br /> <br /> <strong>Interested in Google Tag Manager 360?</strong> <a href="https://www.google.com/analytics/360-suite/tag-manager/">Visit our website to learn more.</a> <br /> <br /> <span class="byline-author">Posted by Scott Herman, Product Manager, Google Tag Manager</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/08/enterprise-class-tag-management.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Enterprise-Class Tag Management: Announcing Workspaces&url=https://analytics.googleblog.com/2016/08/enterprise-class-tag-management.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/08/enterprise-class-tag-management.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7806146081832258112' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/05/better-insight-into-your-customer.html' itemprop='url' title='Better insight into your customer interactions with Google Analytics '> Better insight into your customer interactions with Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 5, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> A few weeks ago, we <a href="http://analytics.blogspot.in/2016/04/spotlight-smarter-marketing-with.html" target="_blank">highlighted</a> how connecting site analytics data with digital marketing campaign data can help companies understand the full customer journey. A deep understanding of customers is essential to running a business today as customers have higher and higher expectations for personalized and relevant experiences from brands.<br /> <br /> Site and app analytics data are key sources for developing customer understanding and segmentation as, for many companies, this is where customers interact with the brand most frequently. Analytics and Analytics 360 have existing capabilities to help our customers measure lifetime value and understand user engagement for groups of their customers, but often your data needs to go deeper to help analyze your most important customers. Today, we’d like to announce a brand new capability in user-centric analysis to help address this: <a href="https://support.google.com/analytics/answer/6339208" target="_blank">User Explorer</a>. With User Explorer, you can now analyze the actions that an anonymous individual has taken on your site or app. These insights can help improve the user experience when people interact with your business online.<br /> <br /> For example, you might want to understand how your top 10 customers interacted with your site or apps. With User Explorer you can get insights into visitors that spent the most with you over a given time frame and analyze each of their journeys on your site over that time period. This analysis surfaces individual interactions that can uncover new opportunities for optimizing their overall experience and path to conversion. In addition, User Explorer opens up new possibilities to help inform your marketing activities. For example, User Explorer can help you identify anonymous individual customers who have not converted recently and help them re-engage with your site using existing marketing channels.<br /> <br /> Combine User Explorer with existing user-centric capabilities to help you go deeper and make your data actionable. With the high value users you've identified using the User Explorer, create a Google Analytics "Segment" so that you can apply this group of users across all your reports and understand how this group behaves across your site. Building an audience from these segments allows your business to remarket specifically to these customers. Using our <a href="https://support.google.com/analytics/answer/6074676" target="_blank">Cohort Analysis</a> report, will also help customers understand core user engagement metrics such as retention are performing for this same segment. When were they acquired and what percentage of them came back the next day? How many purchases does this group make day by day? In our <a href="https://support.google.com/analytics/answer/6171863" target="_blank">Active User report</a> you can see the number of users in this segment that were active in the last day, the last 7 days, and more to have a clear picture of the size of your customer base and its trend across time.<br /> <br /> We hope this feature will help you gain the insight you need to build amazing experiences for your customers. Happy exploring!<br /> <br /> <i>Posted by Gene Chan, Google Analytics Team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> A few weeks ago, we <a href="http://analytics.blogspot.in/2016/04/spotlight-smarter-marketing-with.html" target="_blank">highlighted</a> how connecting site analytics data with digital marketing campaign data can help companies understand the full customer journey. A deep understanding of customers is essential to running a business today as customers have higher and higher expectations for personalized and relevant experiences from brands.<br /> <br /> Site and app analytics data are key sources for developing customer understanding and segmentation as, for many companies, this is where customers interact with the brand most frequently. Analytics and Analytics 360 have existing capabilities to help our customers measure lifetime value and understand user engagement for groups of their customers, but often your data needs to go deeper to help analyze your most important customers. Today, we’d like to announce a brand new capability in user-centric analysis to help address this: <a href="https://support.google.com/analytics/answer/6339208" target="_blank">User Explorer</a>. With User Explorer, you can now analyze the actions that an anonymous individual has taken on your site or app. These insights can help improve the user experience when people interact with your business online.<br /> <br /> For example, you might want to understand how your top 10 customers interacted with your site or apps. With User Explorer you can get insights into visitors that spent the most with you over a given time frame and analyze each of their journeys on your site over that time period. This analysis surfaces individual interactions that can uncover new opportunities for optimizing their overall experience and path to conversion. In addition, User Explorer opens up new possibilities to help inform your marketing activities. For example, User Explorer can help you identify anonymous individual customers who have not converted recently and help them re-engage with your site using existing marketing channels.<br /> <br /> Combine User Explorer with existing user-centric capabilities to help you go deeper and make your data actionable. With the high value users you've identified using the User Explorer, create a Google Analytics "Segment" so that you can apply this group of users across all your reports and understand how this group behaves across your site. Building an audience from these segments allows your business to remarket specifically to these customers. Using our <a href="https://support.google.com/analytics/answer/6074676" target="_blank">Cohort Analysis</a> report, will also help customers understand core user engagement metrics such as retention are performing for this same segment. When were they acquired and what percentage of them came back the next day? How many purchases does this group make day by day? In our <a href="https://support.google.com/analytics/answer/6171863" target="_blank">Active User report</a> you can see the number of users in this segment that were active in the last day, the last 7 days, and more to have a clear picture of the size of your customer base and its trend across time.<br /> <br /> We hope this feature will help you gain the insight you need to build amazing experiences for your customers. Happy exploring!<br /> <br /> <i>Posted by Gene Chan, Google Analytics Team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/05/better-insight-into-your-customer.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Better insight into your customer interactions with Google Analytics &url=https://analytics.googleblog.com/2016/05/better-insight-into-your-customer.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/05/better-insight-into-your-customer.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7058655466387610624' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/12/use-smart-goals-powered-by-google.html' itemprop='url' title='Use Smart Goals, powered by Google Analytics, to optimize in AdWords'> Use Smart Goals, powered by Google Analytics, to optimize in AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 10, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> Many AdWords advertisers are already measuring their website conversions, using either <a href="https://support.google.com/adwords/answer/1722054?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">AdWords Conversion Tracking</span></a> or <a href="https://support.google.com/analytics/answer/1034306?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">imported Google Analytics Ecommerce transactions</span></a>. Measuring actual conversions is ideal, because it allows you to optimize your bids, your ads and your website with a clear goal in mind.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> However, hundreds of thousands of small and medium businesses aren't measuring their website conversions today. Some businesses may not have a way for users to convert on their website and others may not have the time or the technical ability to implement conversion tracking.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> The Google Analytics team is committed to helping our users use their data to drive better marketing and advertising performance. So, for businesses that don’t measure conversions in AdWords today, we’ve created an easy-to-use solution: <a href="https://support.google.com/analytics/answer/6153083"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;"><b>Smart Goals</b></span></a>. Smart Goals help you identify the highest-quality visits to your website and optimize for those visits in AdWords. </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; margin-left: 48px;"> <i>"Smart Goals helped us drive more engaged visits to our website. It gave us something meaningful to optimize for in AdWords, without having to change any tags on our site. We could tell that optimizing to Smart Goals was working, because we had higher sales than usual across our channels during the testing period."</i></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; margin-left: 48px;"> <i>- Richard Bissell, President/Owner, Richard Bissell Fine Woodworking, Inc</i></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <b>How Smart Goals Work</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To generate Smart Goals, we apply machine learning across thousands of websites that use Google Analytics and have opted in to share anonymized conversion data. From this information, we can distill dozens of key factors that correlate with likelihood to convert: things like session duration, pages per session, location, device and browser. We can then apply these key factors to any website. The easiest way to think about Smart Goals is that they reflect your website visits that our model indicates are most likely to lead to conversions. </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Step 1: Activate Smart Goals in Google Analytics</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To <a href="https://support.google.com/analytics/answer/6153083#enable_smart_goals"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">activate Smart Goals</span></a> in Google Analytics, simply go to the <i>Admin </i>section of your Google Analytics account, click <i>Goals</i> (under the <i>View </i>heading) and select <i>Smart Goals</i>. The highest-quality visits to your website will now be turned into Smart Goals automatically. No additional tagging or customization is required; Smart Goals just work. </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To help you see how Smart Goals perform before you activate them, we’ve built a Smart Goals report in the “Conversions” section of Google Analytics. The behavior metrics in this report indicate the engagement level of Smart Goals visits compared to other visits, helping you evaluate Smart Goals before you activate the feature.<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgASW2uq2O35z8QDU0LyuzQFYYo5RO71bonoFBpo_4-C7OqnYM1DAuopYBI24LFbclQu1ISGdvNcf_y3YCLZ5SlwzmVbqmIjr7q-jyHlOfMKb2GSLcAKPTjLqdfI9mHvYvnrGsk/s1600/OsSOB67Zd9r.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="98" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgASW2uq2O35z8QDU0LyuzQFYYo5RO71bonoFBpo_4-C7OqnYM1DAuopYBI24LFbclQu1ISGdvNcf_y3YCLZ5SlwzmVbqmIjr7q-jyHlOfMKb2GSLcAKPTjLqdfI9mHvYvnrGsk/s400/OsSOB67Zd9r.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-sized version</i></td></tr> </tbody></table> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Step 2: Import Smart Goals into AdWords</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> Like any other goal in Google Analytics, Smart Goals can be <a href="https://support.google.com/adwords/answer/2375435?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">imported into AdWords</span></a> to be used as an AdWords conversion. Once you’ve defined a conversion in AdWords, you’re able to optimize for it. <br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBVUQbk4C69CIzGY49diyIoo7SjrIWs2J6vJc9bea_8yiZ4HI99R8iPaqZGNEXsRlty1ZteEREEj6vQeg4g_LiRKi-y77C2rgAQyieQcqDIw6ycSjmik3UqSjWs-n6pcH3iDv/s1600/TyWqqywk3hW.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBVUQbk4C69CIzGY49diyIoo7SjrIWs2J6vJc9bea_8yiZ4HI99R8iPaqZGNEXsRlty1ZteEREEj6vQeg4g_LiRKi-y77C2rgAQyieQcqDIw6ycSjmik3UqSjWs-n6pcH3iDv/s400/TyWqqywk3hW.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-sized version</i></td></tr> </tbody></table> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <b>Step 3: Optimizing for Smart Goals in AdWords</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> One of the benefits of measuring conversions in your Adwords account is the ability to set a target cost per acquisition (CPA) as opposed to just setting a cost per click (CPC). If you aren’t measuring actual conversions today, importing Smart Goals as conversions in Adwords allows you to set a <a href="https://support.google.com/adwords/answer/6268632"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">target CPA</span></a>. In this way, you’re able to optimize your Adwords spend based on the likelihood of conversion as determined by our model.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> Smart Goals will be rolling out over the next few weeks. To be eligible for Smart Goals, your Google Analytics property must be linked to your AdWords account(s). Learn how to link your Google Analytics property to your AdWords account(s) in the <a href="https://support.google.com/analytics/answer/1033961?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">Analytics Help Center</span></a> or the <a href="https://support.google.com/adwords/answer/1704341?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">AdWords Help Center</span></a>. Note that your Google Analytics view must receive at least 1,000 clicks from AdWords over a 30-day period to ensure the validity of your data.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <i>Posted by Abishek Sethi (Software Engineer) and Joan Arensman (Product Manager)</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> Many AdWords advertisers are already measuring their website conversions, using either <a href="https://support.google.com/adwords/answer/1722054?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">AdWords Conversion Tracking</span></a> or <a href="https://support.google.com/analytics/answer/1034306?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">imported Google Analytics Ecommerce transactions</span></a>. Measuring actual conversions is ideal, because it allows you to optimize your bids, your ads and your website with a clear goal in mind.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> However, hundreds of thousands of small and medium businesses aren't measuring their website conversions today. Some businesses may not have a way for users to convert on their website and others may not have the time or the technical ability to implement conversion tracking.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> The Google Analytics team is committed to helping our users use their data to drive better marketing and advertising performance. So, for businesses that don’t measure conversions in AdWords today, we’ve created an easy-to-use solution: <a href="https://support.google.com/analytics/answer/6153083"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;"><b>Smart Goals</b></span></a>. Smart Goals help you identify the highest-quality visits to your website and optimize for those visits in AdWords. </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; margin-left: 48px;"> <i>"Smart Goals helped us drive more engaged visits to our website. It gave us something meaningful to optimize for in AdWords, without having to change any tags on our site. We could tell that optimizing to Smart Goals was working, because we had higher sales than usual across our channels during the testing period."</i></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; margin-left: 48px;"> <i>- Richard Bissell, President/Owner, Richard Bissell Fine Woodworking, Inc</i></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <b>How Smart Goals Work</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To generate Smart Goals, we apply machine learning across thousands of websites that use Google Analytics and have opted in to share anonymized conversion data. From this information, we can distill dozens of key factors that correlate with likelihood to convert: things like session duration, pages per session, location, device and browser. We can then apply these key factors to any website. The easiest way to think about Smart Goals is that they reflect your website visits that our model indicates are most likely to lead to conversions. </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Step 1: Activate Smart Goals in Google Analytics</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To <a href="https://support.google.com/analytics/answer/6153083#enable_smart_goals"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">activate Smart Goals</span></a> in Google Analytics, simply go to the <i>Admin </i>section of your Google Analytics account, click <i>Goals</i> (under the <i>View </i>heading) and select <i>Smart Goals</i>. The highest-quality visits to your website will now be turned into Smart Goals automatically. No additional tagging or customization is required; Smart Goals just work. </div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> To help you see how Smart Goals perform before you activate them, we’ve built a Smart Goals report in the “Conversions” section of Google Analytics. The behavior metrics in this report indicate the engagement level of Smart Goals visits compared to other visits, helping you evaluate Smart Goals before you activate the feature.<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgASW2uq2O35z8QDU0LyuzQFYYo5RO71bonoFBpo_4-C7OqnYM1DAuopYBI24LFbclQu1ISGdvNcf_y3YCLZ5SlwzmVbqmIjr7q-jyHlOfMKb2GSLcAKPTjLqdfI9mHvYvnrGsk/s1600/OsSOB67Zd9r.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="98" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgASW2uq2O35z8QDU0LyuzQFYYo5RO71bonoFBpo_4-C7OqnYM1DAuopYBI24LFbclQu1ISGdvNcf_y3YCLZ5SlwzmVbqmIjr7q-jyHlOfMKb2GSLcAKPTjLqdfI9mHvYvnrGsk/s400/OsSOB67Zd9r.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-sized version</i></td></tr> </tbody></table> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Step 2: Import Smart Goals into AdWords</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> Like any other goal in Google Analytics, Smart Goals can be <a href="https://support.google.com/adwords/answer/2375435?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">imported into AdWords</span></a> to be used as an AdWords conversion. Once you’ve defined a conversion in AdWords, you’re able to optimize for it. <br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBVUQbk4C69CIzGY49diyIoo7SjrIWs2J6vJc9bea_8yiZ4HI99R8iPaqZGNEXsRlty1ZteEREEj6vQeg4g_LiRKi-y77C2rgAQyieQcqDIw6ycSjmik3UqSjWs-n6pcH3iDv/s1600/TyWqqywk3hW.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBVUQbk4C69CIzGY49diyIoo7SjrIWs2J6vJc9bea_8yiZ4HI99R8iPaqZGNEXsRlty1ZteEREEj6vQeg4g_LiRKi-y77C2rgAQyieQcqDIw6ycSjmik3UqSjWs-n6pcH3iDv/s400/TyWqqywk3hW.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-sized version</i></td></tr> </tbody></table> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <b>Step 3: Optimizing for Smart Goals in AdWords</b></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> One of the benefits of measuring conversions in your Adwords account is the ability to set a target cost per acquisition (CPA) as opposed to just setting a cost per click (CPC). If you aren’t measuring actual conversions today, importing Smart Goals as conversions in Adwords allows you to set a <a href="https://support.google.com/adwords/answer/6268632"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">target CPA</span></a>. In this way, you’re able to optimize your Adwords spend based on the likelihood of conversion as determined by our model.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> Smart Goals will be rolling out over the next few weeks. To be eligible for Smart Goals, your Google Analytics property must be linked to your AdWords account(s). Learn how to link your Google Analytics property to your AdWords account(s) in the <a href="https://support.google.com/analytics/answer/1033961?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">Analytics Help Center</span></a> or the <a href="https://support.google.com/adwords/answer/1704341?hl=en"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">AdWords Help Center</span></a>. Note that your Google Analytics view must receive at least 1,000 clicks from AdWords over a 30-day period to ensure the validity of your data.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; line-height: normal;"> <i>Posted by Abishek Sethi (Software Engineer) and Joan Arensman (Product Manager)</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2015/12/use-smart-goals-powered-by-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Use Smart Goals, powered by Google Analytics, to optimize in AdWords&url=https://analytics.googleblog.com/2015/12/use-smart-goals-powered-by-google.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2015/12/use-smart-goals-powered-by-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5645432699419993360' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/11/share-google-analytics-data-and.html' itemprop='url' title='Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC)'> Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC) </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 12, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <i>The following was <a href="http://adwords.blogspot.com/2015/11/share-google-analytics-data-and.html" target="_blank">originally posted</a> on the AdWords Blog.</i></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> From monitoring account performance at scale to making cross-account campaign changes, <a href="https://support.google.com/adwords/answer/6139186?rd=1"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">manager accounts</span></a>help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts, <b>we’re introducing two new enhancements to manager accounts: Google Analytics account linking, and remarketing tag and list sharing.</b></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Access your data with a single link</b></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> You can now link your Google Analytics or <a href="//www.google.com/analytics/premium/"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">Google Analytics Premium</span></a> account directly to your AdWords manager account using the new setup wizard in AdWords under Account Settings. This streamlined workflow for linking accounts eliminates the need to link each of your Google Analytics and AdWords accounts individually.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <br /></div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIkc6ivxXBIh0VdzAmT3MZnqDy4Hydhym_U90HNlDfnsSniYzBNEiVRsz6VN0Mk2W2YIs0dAVCvuwyMCpXZ4Q5jWpwYOrP88jdFFvD1yNno0WeYgb-Ech7-qOzRMkpK1K8yULP/s1600/Blog+Images+%252816%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIkc6ivxXBIh0VdzAmT3MZnqDy4Hydhym_U90HNlDfnsSniYzBNEiVRsz6VN0Mk2W2YIs0dAVCvuwyMCpXZ4Q5jWpwYOrP88jdFFvD1yNno0WeYgb-Ech7-qOzRMkpK1K8yULP/s400/Blog+Images+%252816%2529.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-size version</i></td></tr> </tbody></table> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> Now when you import your goals, website metrics, remarketing lists, or other data from Google Analytics, you'll only need to do it once. And whenever you add a new AdWords account to your manager account, it will automatically be linked with the same Analytics properties.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> These enhancements save time so you can focus on optimizing your campaigns. You can learn more about linking your Google Analytics account into your manager account in the <a href="https://support.google.com/adwords/answer/6209127"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">AdWords Help Center</span></a>.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Scale your remarketing strategy</b></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> Many advertisers are seeing tremendous success re-engaging customers and finding new ones using <a href="https://support.google.com/adwords/answer/2453998?hl=en&vid=1-635808900252922137-4031965871"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">Display remarketing</span></a>, <a href="https://support.google.com/adwords/answer/2701222?hl=en&vid=1-635808900252922137-4031965871"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">remarketing lists for search ads</span></a>, and <a href="https://support.google.com/adwords/answer/2676774?hl=en&vid=1-635808900252922137-4031965871"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">similar audiences</span></a>. To help scale these efforts across the AdWords accounts you manage, you now have options for creating and sharing remarketing lists directly in your manager account from the new “Audiences” view, including any lists imported from Google Analytics or <a href="https://support.google.com/adwords/answer/6276125"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">Customer Match</span></a>.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> You can also create remarketing lists using a manager-level remarketing tag and use them across your managed accounts. This eliminates the need to retag your website and manage multiple lists in each AdWords account. If any of your managed accounts have their own lists, they can be made available for use in your other managed accounts.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> These enhancements make it easier and faster than ever before to get your remarketing strategy up and running. You can learn more about sharing remarketing tags and lists in the <a href="https://support.google.com/adwords/answer/6123188"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">AdWords Help Center</span></a>.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <br /> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <i>Posted by Vishal Goenka, Senior Product Manager, AdWords</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <i>The following was <a href="http://adwords.blogspot.com/2015/11/share-google-analytics-data-and.html" target="_blank">originally posted</a> on the AdWords Blog.</i></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> From monitoring account performance at scale to making cross-account campaign changes, <a href="https://support.google.com/adwords/answer/6139186?rd=1"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">manager accounts</span></a>help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts, <b>we’re introducing two new enhancements to manager accounts: Google Analytics account linking, and remarketing tag and list sharing.</b></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Access your data with a single link</b></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> You can now link your Google Analytics or <a href="//www.google.com/analytics/premium/"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">Google Analytics Premium</span></a> account directly to your AdWords manager account using the new setup wizard in AdWords under Account Settings. This streamlined workflow for linking accounts eliminates the need to link each of your Google Analytics and AdWords accounts individually.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <br /></div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIkc6ivxXBIh0VdzAmT3MZnqDy4Hydhym_U90HNlDfnsSniYzBNEiVRsz6VN0Mk2W2YIs0dAVCvuwyMCpXZ4Q5jWpwYOrP88jdFFvD1yNno0WeYgb-Ech7-qOzRMkpK1K8yULP/s1600/Blog+Images+%252816%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIkc6ivxXBIh0VdzAmT3MZnqDy4Hydhym_U90HNlDfnsSniYzBNEiVRsz6VN0Mk2W2YIs0dAVCvuwyMCpXZ4Q5jWpwYOrP88jdFFvD1yNno0WeYgb-Ech7-qOzRMkpK1K8yULP/s400/Blog+Images+%252816%2529.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Click image for full-size version</i></td></tr> </tbody></table> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> Now when you import your goals, website metrics, remarketing lists, or other data from Google Analytics, you'll only need to do it once. And whenever you add a new AdWords account to your manager account, it will automatically be linked with the same Analytics properties.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> These enhancements save time so you can focus on optimizing your campaigns. You can learn more about linking your Google Analytics account into your manager account in the <a href="https://support.google.com/adwords/answer/6209127"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">AdWords Help Center</span></a>.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <b>Scale your remarketing strategy</b></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> Many advertisers are seeing tremendous success re-engaging customers and finding new ones using <a href="https://support.google.com/adwords/answer/2453998?hl=en&vid=1-635808900252922137-4031965871"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">Display remarketing</span></a>, <a href="https://support.google.com/adwords/answer/2701222?hl=en&vid=1-635808900252922137-4031965871"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">remarketing lists for search ads</span></a>, and <a href="https://support.google.com/adwords/answer/2676774?hl=en&vid=1-635808900252922137-4031965871"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">similar audiences</span></a>. To help scale these efforts across the AdWords accounts you manage, you now have options for creating and sharing remarketing lists directly in your manager account from the new “Audiences” view, including any lists imported from Google Analytics or <a href="https://support.google.com/adwords/answer/6276125"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">Customer Match</span></a>.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> You can also create remarketing lists using a manager-level remarketing tag and use them across your managed accounts. This eliminates the need to retag your website and manage multiple lists in each AdWords account. If any of your managed accounts have their own lists, they can be made available for use in your other managed accounts.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> These enhancements make it easier and faster than ever before to get your remarketing strategy up and running. You can learn more about sharing remarketing tags and lists in the <a href="https://support.google.com/adwords/answer/6123188"><span style="-webkit-text-stroke-color: rgb(119, 89, 174); color: #7759ae;">AdWords Help Center</span></a>.</div> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal; min-height: 14px;"> <br /></div> <br /> <div style="-webkit-text-stroke-color: rgb(68, 68, 68); -webkit-text-stroke-width: initial; color: #444444; font-family: Arial; font-size: 12px; line-height: normal;"> <i>Posted by Vishal Goenka, Senior Product Manager, AdWords</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2015/11/share-google-analytics-data-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC)&url=https://analytics.googleblog.com/2015/11/share-google-analytics-data-and.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2015/11/share-google-analytics-data-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3279184914005096875' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/08/real-time-data-validation-with-google.html' itemprop='url' title='Real-Time Data Validation with Google Tag Assistant Recordings'> Real-Time Data Validation with Google Tag Assistant Recordings </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 27, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="p1"> We’ve said it <a href="http://analytics.blogspot.com/2014/09/the-top-3-google-analytics.html"><span class="s2">before</span></a> and we’ll say it again: great analytics can only happen with great data. </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our <a href="https://support.google.com/analytics/answer/6006306?hl=en"><span class="s2">automated data diagnostics feature</span></a>, and now we’re proud to announce the launch of another powerful new feature: <a href="https://support.google.com/analytics/answer/6277302"><span class="s2"><b>Google Tag Assistant Recordings</b></span></a>. </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">This tool helps you instantly validate your Google Analytics or <a href="//www.google.com/analytics/premium/"><span class="s2">Google Analytics Premium</span></a> implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot. It’s available as part of the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s2">Google Tag Assistant Chrome Extension</span></a>.</span></div> <center> <img alt="Screen Shot 2015-07-21 at 2.27.31 PM.png" center="" height="320" src="https://lh5.googleusercontent.com/DFjwNGtNjIObnHRkrgV_u4jrjosriqe6uvEHdo3IiOyLGUAo4_IizUWWWsQzBuxevTELRK0e4oJ-w4m0YlhWUj7LgE-JgL20shjoTmevUXfU-iLELHINadDjDpD_AafuogWlEAw" style="border: none; transform: rotate(0rad);" width="316" /></center> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings is fast becoming one of my favorite tools for debugging Google Analytics Premium installations! I use it multiple times a day with my Premium clients to help explain odd trends in their data or debug configuration issues. Already I'm building it into my core workflow." </i></span></div> <div style="text-align: center;"> <br /></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Dan Rowe, Director of Analytics at Analytics Pros</span></div> </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1"><b>What can I use it for?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works with all kinds of data events: purchases, logins, and so on. What if you sell flowers online and want to confirm that <a href="http://analytics.blogspot.com/2014/11/brian-gavin-diamonds-sees-60-increase.html"><span class="s2">Enhanced Ecommerce</span></a> is capturing the checkout flow correctly? With Tag Assistant Recordings, you can record yourself going through the checkout process as you buy a dozen red roses, and then review what Google Analytics captured. <br /> <br /> </span></div> <div class="p1"> <span class="s1">If you find that your account isn’t set up properly — if the sale wasn't recorded or was mis-labeled — you can make adjustments and test it all over again instantly. With Tag Assistant Recordings, you <i>know</i> you’re capturing all the data that’s important to you.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can be particularly useful when (1) you’re in the process of implementing Google Analytics or Google Analytics Premium, (2) you’ve recently made updates to your site, or (3) you’re making changes to your Google Analytics or Google Analytics Premium configuration. It works even if your new site or your updates aren't visible to the public yet, so you can feel confident before you go live.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can also help if you want to reconfigure your Google Analytics account to better reflect your business. For example, you may want to configure <a href="https://support.google.com/analytics/answer/1191180"><span class="s2">multi-channel funnels</span></a> to detect your AdWords channel. Tag Assistant Recordings lets you set up this new functionality in Google Analytics and test immediately whether everything is working as you expect. </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings has already been a HUGE help! Analytics Pros and About.com were working on an issue with sessions double-counting and Tag Assistant Recordings let us narrow down precisely which hits were having new sessions counted. It saved us hours of time and helped us jump right to where the problem was. So, in summary, this is awesome!" </i></span></div> <div style="text-align: center;"> <span class="s1"><i><br /></i></span></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Greg McDonald, Business Intelligence Analyst at About.com</span></div> </div> <div class="p2"> <div style="text-align: center;"> <span class="s1"></span><br /></div> </div> <div class="p1"> <span class="s1"><b>How does it work?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works through the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en-US&utm_source=chrome-ntp-launcher"><span class="s2">Google Tag Assistant Chrome Extension</span></a>, so you’ll need to download the extension if you aren’t already using it. From there, <a href="https://support.google.com/analytics/answer/6277313?hl=en#install_google_tag_assistant" target="_blank"><span class="s2">setup is easy</span></a>. Simply open Google Tag Assistant, record the user flow you’d like to check, and then view the full report in Tag Assistant. You’ll want to view both tabs in the report (Tag Assistant and Google Analytics) to verify that you see the intended tags. Keep in mind that the Google Analytics data is only available if you have access to the appropriate property or view.</span><br /> <span class="s1"><br /></span></div> <div class="p2"> <center> <span class="s1"></span><span id="docs-internal-guid-de584dec-672c-fa3d-58d3-b71bf32809e2"><span style="font-family: Arial; font-size: 14.6666666666667px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Tag Recordings Gif.gif" height="278.75" src="https://lh4.googleusercontent.com/Kc22Fo9BLyHFHD8WVcvGKbTaYyCvJPTa-gVWxmG0IHuQYIw-TAc8LHRzMq1CKrXFR4eQJ24pCifZJmmP_bQ-Om61vONnr1g6ELyVzEp2T4QTI27PYX3F-Sz3Z1mXmYBeiNp_dzk" style="border: none; transform: rotate(0rad);" width="500" /></span></span></center> </div> <div class="p6"> <br /> <span class="s1"></span></div> <div class="p2"> <span class="s1"></span></div> <div class="p1"> <span class="s1">Here's a nifty bonus: If you find a problem, and you think you have fixed it by changing settings from within Google Analytics, return to the Google Analytics tab in Tag Assistant Recordings and click the “Update” button. You'll see instantly how your configuration changes would have affected this recording.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">We hope that Google Tag Assistant will be a valuable new tool in your analytics toolkit. </span></div> <div class="p2"> <br /> <span class="s1"></span></div> <div class="p7"> <span class="s3">Why not <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s4">start using it today</span></a>?</span><br /> <span class="s3"><br /></span> <span class="s3"><br /></span> Posted by: Ajay Nainani, Frank Kieviet, and Jocelyn Whittenburg, Google Analytics team</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="p1"> We’ve said it <a href="http://analytics.blogspot.com/2014/09/the-top-3-google-analytics.html"><span class="s2">before</span></a> and we’ll say it again: great analytics can only happen with great data. </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our <a href="https://support.google.com/analytics/answer/6006306?hl=en"><span class="s2">automated data diagnostics feature</span></a>, and now we’re proud to announce the launch of another powerful new feature: <a href="https://support.google.com/analytics/answer/6277302"><span class="s2"><b>Google Tag Assistant Recordings</b></span></a>. </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">This tool helps you instantly validate your Google Analytics or <a href="//www.google.com/analytics/premium/"><span class="s2">Google Analytics Premium</span></a> implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot. It’s available as part of the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s2">Google Tag Assistant Chrome Extension</span></a>.</span></div> <center> <img alt="Screen Shot 2015-07-21 at 2.27.31 PM.png" center="" height="320" src="https://lh5.googleusercontent.com/DFjwNGtNjIObnHRkrgV_u4jrjosriqe6uvEHdo3IiOyLGUAo4_IizUWWWsQzBuxevTELRK0e4oJ-w4m0YlhWUj7LgE-JgL20shjoTmevUXfU-iLELHINadDjDpD_AafuogWlEAw" style="border: none; transform: rotate(0rad);" width="316" /></center> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings is fast becoming one of my favorite tools for debugging Google Analytics Premium installations! I use it multiple times a day with my Premium clients to help explain odd trends in their data or debug configuration issues. Already I'm building it into my core workflow." </i></span></div> <div style="text-align: center;"> <br /></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Dan Rowe, Director of Analytics at Analytics Pros</span></div> </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1"><b>What can I use it for?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works with all kinds of data events: purchases, logins, and so on. What if you sell flowers online and want to confirm that <a href="http://analytics.blogspot.com/2014/11/brian-gavin-diamonds-sees-60-increase.html"><span class="s2">Enhanced Ecommerce</span></a> is capturing the checkout flow correctly? With Tag Assistant Recordings, you can record yourself going through the checkout process as you buy a dozen red roses, and then review what Google Analytics captured. <br /> <br /> </span></div> <div class="p1"> <span class="s1">If you find that your account isn’t set up properly — if the sale wasn't recorded or was mis-labeled — you can make adjustments and test it all over again instantly. With Tag Assistant Recordings, you <i>know</i> you’re capturing all the data that’s important to you.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can be particularly useful when (1) you’re in the process of implementing Google Analytics or Google Analytics Premium, (2) you’ve recently made updates to your site, or (3) you’re making changes to your Google Analytics or Google Analytics Premium configuration. It works even if your new site or your updates aren't visible to the public yet, so you can feel confident before you go live.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can also help if you want to reconfigure your Google Analytics account to better reflect your business. For example, you may want to configure <a href="https://support.google.com/analytics/answer/1191180"><span class="s2">multi-channel funnels</span></a> to detect your AdWords channel. Tag Assistant Recordings lets you set up this new functionality in Google Analytics and test immediately whether everything is working as you expect. </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings has already been a HUGE help! Analytics Pros and About.com were working on an issue with sessions double-counting and Tag Assistant Recordings let us narrow down precisely which hits were having new sessions counted. It saved us hours of time and helped us jump right to where the problem was. So, in summary, this is awesome!" </i></span></div> <div style="text-align: center;"> <span class="s1"><i><br /></i></span></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Greg McDonald, Business Intelligence Analyst at About.com</span></div> </div> <div class="p2"> <div style="text-align: center;"> <span class="s1"></span><br /></div> </div> <div class="p1"> <span class="s1"><b>How does it work?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works through the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en-US&utm_source=chrome-ntp-launcher"><span class="s2">Google Tag Assistant Chrome Extension</span></a>, so you’ll need to download the extension if you aren’t already using it. From there, <a href="https://support.google.com/analytics/answer/6277313?hl=en#install_google_tag_assistant" target="_blank"><span class="s2">setup is easy</span></a>. Simply open Google Tag Assistant, record the user flow you’d like to check, and then view the full report in Tag Assistant. You’ll want to view both tabs in the report (Tag Assistant and Google Analytics) to verify that you see the intended tags. Keep in mind that the Google Analytics data is only available if you have access to the appropriate property or view.</span><br /> <span class="s1"><br /></span></div> <div class="p2"> <center> <span class="s1"></span><span id="docs-internal-guid-de584dec-672c-fa3d-58d3-b71bf32809e2"><span style="font-family: Arial; font-size: 14.6666666666667px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Tag Recordings Gif.gif" height="278.75" src="https://lh4.googleusercontent.com/Kc22Fo9BLyHFHD8WVcvGKbTaYyCvJPTa-gVWxmG0IHuQYIw-TAc8LHRzMq1CKrXFR4eQJ24pCifZJmmP_bQ-Om61vONnr1g6ELyVzEp2T4QTI27PYX3F-Sz3Z1mXmYBeiNp_dzk" style="border: none; transform: rotate(0rad);" width="500" /></span></span></center> </div> <div class="p6"> <br /> <span class="s1"></span></div> <div class="p2"> <span class="s1"></span></div> <div class="p1"> <span class="s1">Here's a nifty bonus: If you find a problem, and you think you have fixed it by changing settings from within Google Analytics, return to the Google Analytics tab in Tag Assistant Recordings and click the “Update” button. You'll see instantly how your configuration changes would have affected this recording.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">We hope that Google Tag Assistant will be a valuable new tool in your analytics toolkit. </span></div> <div class="p2"> <br /> <span class="s1"></span></div> <div class="p7"> <span class="s3">Why not <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s4">start using it today</span></a>?</span><br /> <span class="s3"><br /></span> <span class="s3"><br /></span> Posted by: Ajay Nainani, Frank Kieviet, and Jocelyn Whittenburg, Google Analytics team</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2007/'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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compatibility summaryHtml = $.trim(summaryHtml).replace(/(<br>|\s)+$/,''); if (lastNode.nodeType == 3) { var lastChar = summaryHtml.slice(-1); if (!lastChar.match(/[.”"?]/)) { if (!lastChar.match(/[A-Za-z]/)) { summaryHtml = summaryHtml.slice(0, -1); } summaryHtml += ' ...'; } } else if (lastNode.nodeType == 1 && (lastNode.nodeName == 'I' || lastNode.nodeName == 'A')) { summaryHtml += ' ...'; } return summaryHtml; }; BreakpointHandler.prototype.generateSummaryFromContent = function(content, numWords) { var seenWords = 0; var summaryHtml = ''; for (var i=0; i < content.childNodes.length; i++) { var node = content.childNodes[i]; var nodeText; if (node.nodeType == 1) { if (node.hasAttribute('data-about-pullquote')) { continue; } nodeText = node.textContent; if (nodeText === undefined) { // innerText for IE8 nodeText = node.innerText; } if (node.nodeName == 'DIV' || node.nodeName == 'B') { // Don't end early if we haven't seen enough words. if (seenWords < 10) { continue; } if (i > 0) { summaryHtml = this.finalizeSummary(summaryHtml, content.childNodes[i-1]); } break; } summaryHtml += node.outerHTML; } else if (node.nodeType == 3) { nodeText = node.nodeValue; summaryHtml += nodeText + ' '; } var words = nodeText.match(/\S+\s*/g); if (!words) { continue; } var remain = numWords - seenWords; if (words.length >= remain) { summaryHtml = this.finalizeSummary(summaryHtml, node); break; } seenWords += words.length; } return summaryHtml; }; BreakpointHandler.prototype.detect = function() { var match, pl = /\+/g, search = /([^&=]+)=?([^&]*)/g, decode = function (s) { return decodeURIComponent(s.replace(pl, " ")); }, query = window.location.search.substring(1); var urlParams = {}; while (match = search.exec(query)) urlParams[decode(match[1])] = decode(match[2]); this.isListPage = $('html').hasClass('list-page'); this.isMobile = urlParams['m'] === '1'; this.isHomePage = window.location.pathname == '/'; }; BreakpointHandler.prototype.initContent = function() { var self = this; $('.post').each(function(index) { var body = $(this).children('.post-body')[0]; var content = $(body).children('.post-content')[0]; $(content).addClass('post-original'); var data = $(content).children('script').html(); data = self.rewriteForSSL(data); // If exists, extract specified editor's preview. var match = data.match(/([\s\S]+?)<div data-is-preview.+?>([\s\S]+)<\/div>/m); if (match) { data = match[1]; } // Prevent big images from loading when they aren't needed. // This must be done as a pre-injection step, since image loading can't be // canceled once embedded into the DOM. if (self.isListPage && self.isMobile) { data = data.replace(/<(img|iframe) .+?>/g, ''); } // Insert template to be rendered as nodes. content.innerHTML = data; if (self.isListPage) { var summary = document.createElement('div'); $(summary).addClass('post-content'); $(summary).addClass('post-summary'); body.insertBefore(summary, content); if (match) { // Use provided summary. summary.innerHTML = match[2]; } else { // Generate a summary. // Summary generation relies on DOM, so it must occur after content is // inserted into the page. summary.innerHTML = self.generateSummaryFromContent(content, 30); } // Add read more link to summary. var titleAnchor = $(this).find('.title a')[0]; var link = titleAnchor.cloneNode(true); link.innerHTML = 'Read More'; $(link).addClass('read-more'); summary.appendChild(link); } }); // Firefox does not allow for proper styling of BR. if (navigator.userAgent.indexOf('Firefox') > -1) { $('.post-content br').replaceWith('<span class="space"></span>'); } $('.loading').removeClass('loading'); }; BreakpointHandler.prototype.process = function() { if (!this.initted) { var makeInsecureImageRegex = function(hosts) { var whitelist = hosts.join('|').replace(/\./g,'\\.'); // Normal image tags, plus input images (yes, this is possible!) return new RegExp('(<(img|input)[^>]+?src=("|\'))http:\/\/(' + whitelist +')', 'g'); }; this.sslImageRegex = 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