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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: Mobile </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/search/label/Mobile' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-moz-osx-font-smoothing: grayscale; -webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABEAAAALCAYAAACZIGYHAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAUBJREFUeNrMkSGLAlEUhb+ZB4JFi8mx2cz+ApvhRUGTcUCrNqNJDYIi+DO0GUwmQXDK2DSIoGgZcSaIjDrzwrK4ssvChj1w0733O+fdp+m6PozH4yQSCfb7Pa7r8pOi0SjJZBLP8zgej4gAIMvlMuPxmADIYrHger1+C6lUKmo+NJ/NZojb7SZDWiwWo1qtks1msW2bw+HwZdkwDHq9HvV6nel0SqvVYrvdIh6Ph3Qch+VyqRYLhQJSSjRNw7IsfN9XgGKxSLfbJZfL0e/3aTabrFYr7vc7IujLcOh8PqunrNdr0uk0pVKJVCpFJBJRgEajweVyod1uMxgM2O12BAGUgRbU8DV2JpOhVquRz+cRQii3+XxOp9NRN3jVR5LPOp1OjEYjlSL8hclkgmmabDabt4d+m+S30vkD/R/IU4ABAPTZgnZdmG/PAAAAAElFTkSuQmCC"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='227580646863176146' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html' itemprop='url' title='Test and Build for Mobile with Google Optimize'> Test and Build for Mobile with Google Optimize </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> February 20, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While <a href="https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-page-speed-load-time/" target="_blank">40% of consumers will leave a web page that takes longer than three seconds to load</a>, 89% of people are likely to recommend a brand after a positive brand experience on mobile.<sup>1</sup> That's why getting your mobile site in shape is more important than ever.<br /> <br /> To create the seamless and responsive mobile site that consumers expect, you need the right tools, like <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Google Optimize</a>. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with <a href="https://www.google.com/analytics/optimize/compare/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Optimize 360</a>, our enterprise version. <br /> <br /> <h3> New! Preview your mobile site on any screen size </h3> <br /> While almost everyone has a mobile device, there are so many variations and screen sizes that it’s hard to take a one-size-fits-all approach to optimizing your mobile site. Now, once you’ve created your test page, you can use the new responsive editor to immediately preview what it looks like on any screen size. Or, if you want to see how it appears on a specific device, like a Nexus 7 or iPad, we’ve added more devices that you can select to preview. Learn more about the visual editor <a href="https://support.google.com/360suite/optimize/answer/6369964?hl=en&ref_topic=7037477" target="_blank">here</a>. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s1600/Copy+of+OptimizeEditor_v2+%25281%2529.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s640/Copy+of+OptimizeEditor_v2+%25281%2529.gif" width="640" /></a></div> <br /> <h3 style="text-align: left;"> Turn ideas to tests quickly </h3> <br /> The responsive visual editor in Optimize is just one solution to help marketers succeed on mobile. Our enterprise version, Optimize 360, makes it easy to make improvements to mobile sites efficiently and rapidly.<br /> <br /> Dutch airline carrier Transavia Airlines turned to Optimize 360 to try out different ideas on its mobile site. In fact, the team runs about 10 A/B tests each month on the site, all without having to spend significant time or effort. And the best part? Time spent on analyzing the success of site tests has fallen by 50%. This allows Transavia to focus more on testing to improve its mobile site. Learn more in <a href="http://services.google.com/fh/files/misc/case-study-with-google-optimize-360-transavia-cuts-mobile-homepage-bounce-rate-by-77-percent.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> The path to mobile excellence starts with the customer journey </h3> <br /> Need some help determining what should test on your mobile site? Google Analytics 360 is a great place to start. You’ll be able to analyze any customer interaction, from search to checkout, to figure out which points of your purchase process need help. Then, once you’ve determined where your site needs work, using Optimize 360 to take action is simple, since it’s natively integrated with Analytics 360.<br /> <br /> This is exactly how fashion retailer Mango used Analytics 360 and Optimize 360 to tackle its mobile site: After discovering that mobile visits to its online store had skyrocketed 50% year over year, Mango decided to dig a little deeper. In Analytics 360 Mango discovered that while many consumers browsed product listing pages, few were taking the next step to add products to their shopping cart. To reduce steps to checkout, Mango used Optimize 360 to include an “Add” button to product listing pages. This increased the number of users adding products to their carts by 49%. Find out more in <a href="http://services.google.com/fh/files/misc/case-study-mango-dresses-up-its-mobile-results-with-google-optimize-360.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> Ready to optimize your own mobile site? </h3> <br /> Start testing new mobile experiences with the responsive visual editor in Optimize. This update is one that can help marketers do more on mobile — because whether it’s changing a button or fine-tuning a homepage with quick A/B tests, we’ve learned that <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">small tweaks can make a big impact</a>.<br /> <br /> And, if you haven’t already, <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">sign up for a free Optimize account</a> and give it a try.<br /> <br /> <span style="font-size: x-small;"><sup>1</sup> Google / Purchased: "How Brand Experiences Inspire Consumer Action" April 2017. US Smartphone Owners 18+ = 2010, Brand Experiences = 17,726. </span><br /> <span style="font-size: x-small;"><br /></span> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While <a href="https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-page-speed-load-time/" target="_blank">40% of consumers will leave a web page that takes longer than three seconds to load</a>, 89% of people are likely to recommend a brand after a positive brand experience on mobile.<sup>1</sup> That's why getting your mobile site in shape is more important than ever.<br /> <br /> To create the seamless and responsive mobile site that consumers expect, you need the right tools, like <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Google Optimize</a>. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with <a href="https://www.google.com/analytics/optimize/compare/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Optimize 360</a>, our enterprise version. <br /> <br /> <h3> New! Preview your mobile site on any screen size </h3> <br /> While almost everyone has a mobile device, there are so many variations and screen sizes that it’s hard to take a one-size-fits-all approach to optimizing your mobile site. Now, once you’ve created your test page, you can use the new responsive editor to immediately preview what it looks like on any screen size. Or, if you want to see how it appears on a specific device, like a Nexus 7 or iPad, we’ve added more devices that you can select to preview. Learn more about the visual editor <a href="https://support.google.com/360suite/optimize/answer/6369964?hl=en&ref_topic=7037477" target="_blank">here</a>. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s1600/Copy+of+OptimizeEditor_v2+%25281%2529.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s640/Copy+of+OptimizeEditor_v2+%25281%2529.gif" width="640" /></a></div> <br /> <h3 style="text-align: left;"> Turn ideas to tests quickly </h3> <br /> The responsive visual editor in Optimize is just one solution to help marketers succeed on mobile. Our enterprise version, Optimize 360, makes it easy to make improvements to mobile sites efficiently and rapidly.<br /> <br /> Dutch airline carrier Transavia Airlines turned to Optimize 360 to try out different ideas on its mobile site. In fact, the team runs about 10 A/B tests each month on the site, all without having to spend significant time or effort. And the best part? Time spent on analyzing the success of site tests has fallen by 50%. This allows Transavia to focus more on testing to improve its mobile site. Learn more in <a href="http://services.google.com/fh/files/misc/case-study-with-google-optimize-360-transavia-cuts-mobile-homepage-bounce-rate-by-77-percent.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> The path to mobile excellence starts with the customer journey </h3> <br /> Need some help determining what should test on your mobile site? Google Analytics 360 is a great place to start. You’ll be able to analyze any customer interaction, from search to checkout, to figure out which points of your purchase process need help. Then, once you’ve determined where your site needs work, using Optimize 360 to take action is simple, since it’s natively integrated with Analytics 360.<br /> <br /> This is exactly how fashion retailer Mango used Analytics 360 and Optimize 360 to tackle its mobile site: After discovering that mobile visits to its online store had skyrocketed 50% year over year, Mango decided to dig a little deeper. In Analytics 360 Mango discovered that while many consumers browsed product listing pages, few were taking the next step to add products to their shopping cart. To reduce steps to checkout, Mango used Optimize 360 to include an “Add” button to product listing pages. This increased the number of users adding products to their carts by 49%. Find out more in <a href="http://services.google.com/fh/files/misc/case-study-mango-dresses-up-its-mobile-results-with-google-optimize-360.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> Ready to optimize your own mobile site? </h3> <br /> Start testing new mobile experiences with the responsive visual editor in Optimize. This update is one that can help marketers do more on mobile — because whether it’s changing a button or fine-tuning a homepage with quick A/B tests, we’ve learned that <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">small tweaks can make a big impact</a>.<br /> <br /> And, if you haven’t already, <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">sign up for a free Optimize account</a> and give it a try.<br /> <br /> <span style="font-size: x-small;"><sup>1</sup> Google / Purchased: "How Brand Experiences Inspire Consumer Action" April 2017. US Smartphone Owners 18+ = 2010, Brand Experiences = 17,726. </span><br /> <span style="font-size: x-small;"><br /></span> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Test and Build for Mobile with Google Optimize&url=https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5871615308983400333' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/05/bringing-amp-speed-to-search-display-xp.html' itemprop='url' title='Bringing the speed of AMP to search & display ads'> Bringing the speed of AMP to search & display ads </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 23, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>This post originally appeared on the Inside AdWords blog.</em> </div> <div style="text-align: center;"> <em><br /></em></div> <br /> Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9LOPPewM-QWTDMg_J_ELMUcGXZIbqlfou2PxUwkTTkyYmS6KCCao9ZI_7n8zoU3dK9e-TdMG8Se6k16s3FqwinxNW4kD86LCErGHFmphPQcWwfBEKueqh_gQAXNZHOHMVFg16/s1600/E02213077+AdWords+GMN+Blogpost+Graphics+May17_v06-3-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9LOPPewM-QWTDMg_J_ELMUcGXZIbqlfou2PxUwkTTkyYmS6KCCao9ZI_7n8zoU3dK9e-TdMG8Se6k16s3FqwinxNW4kD86LCErGHFmphPQcWwfBEKueqh_gQAXNZHOHMVFg16/s640/E02213077+AdWords+GMN+Blogpost+Graphics+May17_v06-3-01.png" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <br /></div> The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences. Since then, we’ve been expanding how we surface fast-loading AMP pages on Google Search — starting with the top stories carousel and <a href="https://blog.google/products/search/amping-up-in-mobile-search/" target="_blank" title="AMPing up in mobile Search">extending to organic search listings</a>.<br /> <br /> Today we’re introducing two new ways to harness the speed of AMP to improve advertising performance. First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.<br /> <br /> <h3> Improving campaign ROI with lightning-fast AMP landing pages</h3> <br /> We’ve said before that the median page load time for an AMP page from Google Search is under one second. If that wasn’t already fast enough, last week we announced that these pages are now twice as fast. No wonder AMP has been so widely adopted – more than 2 billion AMP pages have been published from 900,000 domains. Advertisers like Johnson & Johnson, Toll Brothers and eBay have already seen increased engagement with their brand by directing people to AMP pages from organic search results.<br /> <br /> The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they've come to expect from AMP pages on Google Search. If you’re interested in participating in the beta, <a href="https://support.google.com/adwords/answer/7399466" target="_blank">sign up here</a>.<br /> <i><br /></i> <br /> <blockquote class="tr_bq"> <i>“We understand the importance of speed in delivering effective advertising campaigns. That is why we're incredibly excited to apply the speed of AMP to our paid campaigns in AdWords,"</i> <span style="font-size: x-small;">says ‎Aaron Cocks, Online Marketing Optimization Manager at Toll Brothers</span></blockquote> <br /> <br /> <blockquote class="tr_bq"> <i>“Johnson & Johnson has seen great results in testing AMP with our product information pages. For specific pages, we've seen page speeds improve by 10x and engagement rates improve by 20%. J&J is looking forward to expanding our application of AMP, ”</i> <span style="font-size: x-small;">says Paul Ortmayer, Head of Digital Analytics - EMEA, Johnson & Johnson</span></blockquote> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xWXS3LjjqPg" width="560"></iframe> </div> <br /> <h3> Ensuring display ads are seen with AMP</h3> <br /> When ads load fast, people are more likely to see them. That means media budgets work more effectively and messaging strategies realize their full potential. Fast-loading ads also create better experiences for users.<br /> <br /> To make ad experiences on the web a lot better and faster, the AMP Project launched <a href="https://www.ampproject.org/learn/who-uses-amp/amp-ads/" target="_blank" title="Better ads on a faster web.">The AMP Ads Initiative last year</a>. The Initiative applies the technology powering fast-loading AMP pages to ads.<br /> <br /> As of today, a significant number of ads shown on AMP pages across the Google Display Network are automatically converted and served in the new AMP ad format. We’ve found these ads load up to 5 seconds faster than regular ads even though the creative looks exactly the same. Ultimately, this ensures that your messages are actually seen by your intended audience and that the experience users have with your brand is seamless.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/1KTeCJtpo4Q" width="560"></iframe> <br /> Speed matters. To meet the needs of today’s customers, you have to be fast. Bringing the speed and performance of AMP to advertising will help you deliver more effective campaigns that keep up with accelerating consumer expectations. <br /> <br /> <span class="byline-author"><i>Posted by Jerry Dischler, Vice President, Product Management</i></span> <br /> <br /></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>This post originally appeared on the Inside AdWords blog.</em> </div> <div style="text-align: center;"> <em><br /></em></div> <br /> Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9LOPPewM-QWTDMg_J_ELMUcGXZIbqlfou2PxUwkTTkyYmS6KCCao9ZI_7n8zoU3dK9e-TdMG8Se6k16s3FqwinxNW4kD86LCErGHFmphPQcWwfBEKueqh_gQAXNZHOHMVFg16/s1600/E02213077+AdWords+GMN+Blogpost+Graphics+May17_v06-3-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9LOPPewM-QWTDMg_J_ELMUcGXZIbqlfou2PxUwkTTkyYmS6KCCao9ZI_7n8zoU3dK9e-TdMG8Se6k16s3FqwinxNW4kD86LCErGHFmphPQcWwfBEKueqh_gQAXNZHOHMVFg16/s640/E02213077+AdWords+GMN+Blogpost+Graphics+May17_v06-3-01.png" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <br /></div> The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences. Since then, we’ve been expanding how we surface fast-loading AMP pages on Google Search — starting with the top stories carousel and <a href="https://blog.google/products/search/amping-up-in-mobile-search/" target="_blank" title="AMPing up in mobile Search">extending to organic search listings</a>.<br /> <br /> Today we’re introducing two new ways to harness the speed of AMP to improve advertising performance. First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.<br /> <br /> <h3> Improving campaign ROI with lightning-fast AMP landing pages</h3> <br /> We’ve said before that the median page load time for an AMP page from Google Search is under one second. If that wasn’t already fast enough, last week we announced that these pages are now twice as fast. No wonder AMP has been so widely adopted – more than 2 billion AMP pages have been published from 900,000 domains. Advertisers like Johnson & Johnson, Toll Brothers and eBay have already seen increased engagement with their brand by directing people to AMP pages from organic search results.<br /> <br /> The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they've come to expect from AMP pages on Google Search. If you’re interested in participating in the beta, <a href="https://support.google.com/adwords/answer/7399466" target="_blank">sign up here</a>.<br /> <i><br /></i> <br /> <blockquote class="tr_bq"> <i>“We understand the importance of speed in delivering effective advertising campaigns. That is why we're incredibly excited to apply the speed of AMP to our paid campaigns in AdWords,"</i> <span style="font-size: x-small;">says ‎Aaron Cocks, Online Marketing Optimization Manager at Toll Brothers</span></blockquote> <br /> <br /> <blockquote class="tr_bq"> <i>“Johnson & Johnson has seen great results in testing AMP with our product information pages. For specific pages, we've seen page speeds improve by 10x and engagement rates improve by 20%. J&J is looking forward to expanding our application of AMP, ”</i> <span style="font-size: x-small;">says Paul Ortmayer, Head of Digital Analytics - EMEA, Johnson & Johnson</span></blockquote> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xWXS3LjjqPg" width="560"></iframe> </div> <br /> <h3> Ensuring display ads are seen with AMP</h3> <br /> When ads load fast, people are more likely to see them. That means media budgets work more effectively and messaging strategies realize their full potential. Fast-loading ads also create better experiences for users.<br /> <br /> To make ad experiences on the web a lot better and faster, the AMP Project launched <a href="https://www.ampproject.org/learn/who-uses-amp/amp-ads/" target="_blank" title="Better ads on a faster web.">The AMP Ads Initiative last year</a>. The Initiative applies the technology powering fast-loading AMP pages to ads.<br /> <br /> As of today, a significant number of ads shown on AMP pages across the Google Display Network are automatically converted and served in the new AMP ad format. We’ve found these ads load up to 5 seconds faster than regular ads even though the creative looks exactly the same. Ultimately, this ensures that your messages are actually seen by your intended audience and that the experience users have with your brand is seamless.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/1KTeCJtpo4Q" width="560"></iframe> <br /> Speed matters. To meet the needs of today’s customers, you have to be fast. Bringing the speed and performance of AMP to advertising will help you deliver more effective campaigns that keep up with accelerating consumer expectations. <br /> <br /> <span class="byline-author"><i>Posted by Jerry Dischler, Vice President, Product Management</i></span> <br /> <br /></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/05/bringing-amp-speed-to-search-display-xp.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Bringing the speed of AMP to search & display ads&url=https://analytics.googleblog.com/2017/05/bringing-amp-speed-to-search-display-xp.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/05/bringing-amp-speed-to-search-display-xp.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3484010563790907899' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/05/powering-ads-analytics-innovations-with-machine-learning-xp.html' itemprop='url' title='Powering ads and analytics innovations with machine learning'> Powering ads and analytics innovations with machine learning </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 23, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>This post originally appeared on the Inside AdWords blog.</em></div> <br /> Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to <b><u>Google Marketing Next</u></b>, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.<br /> <br /> A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key to measuring the consumer journeys that now span multiple devices and channels across both the digital and physical worlds.<br /> <br /> It's a growing and important trend for marketers today, and will continue to shape how you build for success in the future.<br /> <br /> Below is a sneak preview of a few of the announcements I’ll be making. There are many more that I can’t wait to share with you. Be sure to <a href="https://youtu.be/hB3lwjnbWd0" target="_blank" title="Google Marketing Next Live Stream">tune in at 9:00 a.m. PT/12:00 p.m. ET</a>.<br /> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <br /></div> <h3> Hello Google Attribution, goodbye last-click</h3> Today, we're announcing <b><u>Google Attribution</u></b>, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.<br /> <br /> With today’s complex customer journey, your business might have a dozen interactions with a single person - across display, video, search, social, and on your site or app. And all these moments take place on multiple devices, making them even harder to measure.<br /> <br /> Marketers have been trying to make attribution work for years, but existing solutions just don't cut it. Most attribution tools:<br /> <br /> <ul> <li>Are hard to set up</li> <li>Lose track of the customer journey when people move between devices</li> <li>Aren’t integrated with ad tools, making it difficult to take action</li> </ul> As a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints. With Google Attribution, we’ll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better.<br /> <br /> Here’s how it works:<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg69vG3xcCDTPPFyZJ6CXXlBQ-qEk-T8eKqyrHSothH7WokPWn1yfkhlj2oY8IZ_Ulfa2_oDn0Bcb20CzqyL67vyge9myQjC8Ef0B7PtV-75AXXB_VMMBwGzSAbYK3-y6hwwPwj/s1600/Attribution+Diagram+cropped.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg69vG3xcCDTPPFyZJ6CXXlBQ-qEk-T8eKqyrHSothH7WokPWn1yfkhlj2oY8IZ_Ulfa2_oDn0Bcb20CzqyL67vyge9myQjC8Ef0B7PtV-75AXXB_VMMBwGzSAbYK3-y6hwwPwj/s1600/Attribution+Diagram+cropped.png" /></a></div> Integrations with AdWords, Google Analytics and DoubleClick Search make it easy to bring together data from all your marketing channels. The end result is a complete view of your performance. <br /> Google Attribution also makes it easy to switch to <a href="https://support.google.com/adwords/answer/6394265?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About data-driven attribution">data-driven attribution</a>. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey -- from the first time they engage with your brand for early research down to the final click before purchase. It analyzes your account's unique conversion patterns, comparing the paths of customers who convert to those who don’t, so you get results that accurately represent your business.<br /> <br /> Finally, you can take fast action to optimize your ads with Google Attribution because it integrates with ads tools like AdWords and DoubleClick Search. The results are immediately available for reporting, updating bids or moving budget between channels.<br /> <table> <tbody> <tr> <td width="15%"><div class="separator" style="clear: both; text-align: left;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMs7XKL98l7zV-D3H3U6WXdXV0PdWW1a8byKUF2TcVhUxTpdFGZe8CpUwHZv1rx14_SzwFPHj6gqJ4EWGJsxsF9ndT0uaXXie3qUs16Uc5owdTN2PXEAfxKWfPvNdnpgomZiz1/s1600/hellofresh-logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMs7XKL98l7zV-D3H3U6WXdXV0PdWW1a8byKUF2TcVhUxTpdFGZe8CpUwHZv1rx14_SzwFPHj6gqJ4EWGJsxsF9ndT0uaXXie3qUs16Uc5owdTN2PXEAfxKWfPvNdnpgomZiz1/s400/hellofresh-logo.png" title="" width="400" /></a></div> </td> <td><i>“Given today’s multi-device landscape, cross-channel measurement and attribution is indispensable for HelloFresh to have a 360º panorama of our customer journey and gives us the best data to make the best decisions.” - <b>Karl Villanueva, Head of Paid Search & Display </b></i></td> </tr> </tbody></table> Google Attribution is now in beta and will roll out to more advertisers over the coming months. <br /> <br /> <h3> Mobile-local innovations drive more consumers to stores</h3> Mobile has blurred the line between the digital and physical worlds. While most purchases still happen in-store, people are increasingly turning to their smartphones to do research beforehand -- especially on Google.com and Google Maps.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKTYPKdH2BAWjyEpeK998YsYYcwJUP-FEvdiyN8cJ4r2dPnpdIccNmROE8UWwZi-bLtM2HvR3bqBRc-ABo0elSrc6tXApYFNeA_11n5ySl8Ue1-G_NJMvhTvX9DaqHwcS9vNop/s1600/O2O+Stats+Graphic+cropped.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKTYPKdH2BAWjyEpeK998YsYYcwJUP-FEvdiyN8cJ4r2dPnpdIccNmROE8UWwZi-bLtM2HvR3bqBRc-ABo0elSrc6tXApYFNeA_11n5ySl8Ue1-G_NJMvhTvX9DaqHwcS9vNop/s1600/O2O+Stats+Graphic+cropped.png" /></a></div> To help consumers decide where to go, marketers are using innovations like <a href="https://adwords.googleblog.com/2016/12/engage-holiday-shoppers-with-promoted-places-in-Google-Maps.html" target="_blank" title="Engage holiday shoppers with Promoted Places in Google Maps">Promoted Places</a> and <a href="https://support.google.com/merchants/answer/3057972?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About local inventory ads">local inventory ads</a> to showcase special offers and what’s in-stock at nearby stores. Now, you can also make it easy for them to find a store from your YouTube video ads using <a href="https://support.google.com/adwords/answer/2404182?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About location extensions">location extensions</a>.<br /> <br /> We introduced <a href="https://support.google.com/adwords/answer/6100636?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About store visit conversions">store visits measurement</a> back in 2014 to help marketers gain more insight about consumer journeys that start online and end in a store. In under three years, advertisers globally have measured over 5 billion store visits using AdWords.<br /> <br /> Only Google has the <a href="https://adwords.googleblog.com/2017/03/new-measurement-innovations-unlock-more.html" target="_blank" title="New measurement innovations unlock more store visits data">advanced machine learning and mapping technology</a> to help you accurately measure store visits at scale and use these insights to deliver better local ad experiences. Our recent upgrade to deep learning models enables us to train on larger data sets and measure more store visits in challenging scenarios with greater confidence. This includes visits that happen in multi-story malls or dense cities like Tokyo, Japan and São Paulo, Brazil where many business locations are situated close together. Store visits measurement is already available for Search, Shopping and Display campaigns. And soon this technology will be available for YouTube TrueView campaigns to help you measure the impact of video ads on foot traffic to your stores.<br /> <br /> Still, measuring store visits is just one part of the equation. You also need insights into how your online ads drive sales for your business. You need to know: are my online ads ringing my cash register? In the coming months, we’ll be rolling out <b><u>store sales measurement</u></b> at the device and campaign levels. This will allow you to measure in-store revenue in addition to the store visits delivered by your Search and Shopping ads.<br /> <br /> If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States. There is no time-consuming setup or costly integrations required on your end. You also don’t need to share any customer information. After you opt in, we can automatically report on your store sales in AdWords.<br /> <br /> Both solutions match transactions back to Google ads in a secure and privacy-safe way, and only report on aggregated and anonymized store sales to protect your customer data.<br /> <br /> <div> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgichAdi8v1ZT5fnJCuqGpYHzNKOfJET4abOOwH-_KxYWgImyQK2AnkqXTGo5xSIoxL5EsTcHGuzk4WvZD0meADCSNpzRsE1p4ivT7zdIPRLgsrYMz1HBhSic90UUBZZ_zh9gXA/s1600/VirginHolidays_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-right: 1em;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgichAdi8v1ZT5fnJCuqGpYHzNKOfJET4abOOwH-_KxYWgImyQK2AnkqXTGo5xSIoxL5EsTcHGuzk4WvZD0meADCSNpzRsE1p4ivT7zdIPRLgsrYMz1HBhSic90UUBZZ_zh9gXA/s200/VirginHolidays_logo.jpg" width="200" /></a></div> Virgin Holidays discovered that when it factors in store sales, its search campaigns generate double the profit compared to looking at online KPIs alone. A customer purchasing in-store after clicking on a search ad is also three times more profitable than an online conversion. Says James Libor, Performance Marketing and Technology Manager, “Store sales measurement gives us a more accurate view of the impact our digital investment has on in-store results, especially through mobile. This has empowered us to invest more budget in Search to better support this critical part of the consumer journey.” <br /> <br /> <br /> <h3> Machine learning delivers more powerful audience insights to search ads</h3> People are often searching with the intent to buy. That’s why we’re bringing <a href="https://support.google.com/adwords/answer/2497941?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About targeting your ads by audience interests">in-market audiences</a> to Search to help you reach users who are ready to purchase the products and services you offer. For example, if you’re a car dealership, you can increase your reach among users who have already searched for “SUVs with best gas mileage” and “spacious SUVs”. In-market audiences uses the power of machine learning to better understand purchase intent. It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.<br /> <br /> This is an important moment for marketers. The convergence of mobile, data and machine learning will unlock new opportunities for marketers -- and I’m excited to be on this journey with all of you.<br /> <a href="https://youtu.be/hB3lwjnbWd0" target="_blank" title="Google Marketing Next Live Stream">Please join us at 9:00 a.m. PT/12:00 p.m. ET</a> to see the entire keynote at Google Marketing Next, and all the other innovations we’re planning to announce for ads, analytics and DoubleClick. <br /> <br /> <div style="text-align: center;"> <div style="text-align: left;"> <span class="byline-author"><i>Posted by Sridhar Ramaswamy, Senior Vice President of Ads & Commerce</i></span></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>This post originally appeared on the Inside AdWords blog.</em></div> <br /> Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to <b><u>Google Marketing Next</u></b>, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.<br /> <br /> A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key to measuring the consumer journeys that now span multiple devices and channels across both the digital and physical worlds.<br /> <br /> It's a growing and important trend for marketers today, and will continue to shape how you build for success in the future.<br /> <br /> Below is a sneak preview of a few of the announcements I’ll be making. There are many more that I can’t wait to share with you. Be sure to <a href="https://youtu.be/hB3lwjnbWd0" target="_blank" title="Google Marketing Next Live Stream">tune in at 9:00 a.m. PT/12:00 p.m. ET</a>.<br /> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <br /></div> <h3> Hello Google Attribution, goodbye last-click</h3> Today, we're announcing <b><u>Google Attribution</u></b>, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.<br /> <br /> With today’s complex customer journey, your business might have a dozen interactions with a single person - across display, video, search, social, and on your site or app. And all these moments take place on multiple devices, making them even harder to measure.<br /> <br /> Marketers have been trying to make attribution work for years, but existing solutions just don't cut it. Most attribution tools:<br /> <br /> <ul> <li>Are hard to set up</li> <li>Lose track of the customer journey when people move between devices</li> <li>Aren’t integrated with ad tools, making it difficult to take action</li> </ul> As a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints. With Google Attribution, we’ll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better.<br /> <br /> Here’s how it works:<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg69vG3xcCDTPPFyZJ6CXXlBQ-qEk-T8eKqyrHSothH7WokPWn1yfkhlj2oY8IZ_Ulfa2_oDn0Bcb20CzqyL67vyge9myQjC8Ef0B7PtV-75AXXB_VMMBwGzSAbYK3-y6hwwPwj/s1600/Attribution+Diagram+cropped.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg69vG3xcCDTPPFyZJ6CXXlBQ-qEk-T8eKqyrHSothH7WokPWn1yfkhlj2oY8IZ_Ulfa2_oDn0Bcb20CzqyL67vyge9myQjC8Ef0B7PtV-75AXXB_VMMBwGzSAbYK3-y6hwwPwj/s1600/Attribution+Diagram+cropped.png" /></a></div> Integrations with AdWords, Google Analytics and DoubleClick Search make it easy to bring together data from all your marketing channels. The end result is a complete view of your performance. <br /> Google Attribution also makes it easy to switch to <a href="https://support.google.com/adwords/answer/6394265?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About data-driven attribution">data-driven attribution</a>. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey -- from the first time they engage with your brand for early research down to the final click before purchase. It analyzes your account's unique conversion patterns, comparing the paths of customers who convert to those who don’t, so you get results that accurately represent your business.<br /> <br /> Finally, you can take fast action to optimize your ads with Google Attribution because it integrates with ads tools like AdWords and DoubleClick Search. The results are immediately available for reporting, updating bids or moving budget between channels.<br /> <table> <tbody> <tr> <td width="15%"><div class="separator" style="clear: both; text-align: left;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMs7XKL98l7zV-D3H3U6WXdXV0PdWW1a8byKUF2TcVhUxTpdFGZe8CpUwHZv1rx14_SzwFPHj6gqJ4EWGJsxsF9ndT0uaXXie3qUs16Uc5owdTN2PXEAfxKWfPvNdnpgomZiz1/s1600/hellofresh-logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMs7XKL98l7zV-D3H3U6WXdXV0PdWW1a8byKUF2TcVhUxTpdFGZe8CpUwHZv1rx14_SzwFPHj6gqJ4EWGJsxsF9ndT0uaXXie3qUs16Uc5owdTN2PXEAfxKWfPvNdnpgomZiz1/s400/hellofresh-logo.png" title="" width="400" /></a></div> </td> <td><i>“Given today’s multi-device landscape, cross-channel measurement and attribution is indispensable for HelloFresh to have a 360º panorama of our customer journey and gives us the best data to make the best decisions.” - <b>Karl Villanueva, Head of Paid Search & Display </b></i></td> </tr> </tbody></table> Google Attribution is now in beta and will roll out to more advertisers over the coming months. <br /> <br /> <h3> Mobile-local innovations drive more consumers to stores</h3> Mobile has blurred the line between the digital and physical worlds. While most purchases still happen in-store, people are increasingly turning to their smartphones to do research beforehand -- especially on Google.com and Google Maps.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKTYPKdH2BAWjyEpeK998YsYYcwJUP-FEvdiyN8cJ4r2dPnpdIccNmROE8UWwZi-bLtM2HvR3bqBRc-ABo0elSrc6tXApYFNeA_11n5ySl8Ue1-G_NJMvhTvX9DaqHwcS9vNop/s1600/O2O+Stats+Graphic+cropped.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKTYPKdH2BAWjyEpeK998YsYYcwJUP-FEvdiyN8cJ4r2dPnpdIccNmROE8UWwZi-bLtM2HvR3bqBRc-ABo0elSrc6tXApYFNeA_11n5ySl8Ue1-G_NJMvhTvX9DaqHwcS9vNop/s1600/O2O+Stats+Graphic+cropped.png" /></a></div> To help consumers decide where to go, marketers are using innovations like <a href="https://adwords.googleblog.com/2016/12/engage-holiday-shoppers-with-promoted-places-in-Google-Maps.html" target="_blank" title="Engage holiday shoppers with Promoted Places in Google Maps">Promoted Places</a> and <a href="https://support.google.com/merchants/answer/3057972?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About local inventory ads">local inventory ads</a> to showcase special offers and what’s in-stock at nearby stores. Now, you can also make it easy for them to find a store from your YouTube video ads using <a href="https://support.google.com/adwords/answer/2404182?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About location extensions">location extensions</a>.<br /> <br /> We introduced <a href="https://support.google.com/adwords/answer/6100636?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About store visit conversions">store visits measurement</a> back in 2014 to help marketers gain more insight about consumer journeys that start online and end in a store. In under three years, advertisers globally have measured over 5 billion store visits using AdWords.<br /> <br /> Only Google has the <a href="https://adwords.googleblog.com/2017/03/new-measurement-innovations-unlock-more.html" target="_blank" title="New measurement innovations unlock more store visits data">advanced machine learning and mapping technology</a> to help you accurately measure store visits at scale and use these insights to deliver better local ad experiences. Our recent upgrade to deep learning models enables us to train on larger data sets and measure more store visits in challenging scenarios with greater confidence. This includes visits that happen in multi-story malls or dense cities like Tokyo, Japan and São Paulo, Brazil where many business locations are situated close together. Store visits measurement is already available for Search, Shopping and Display campaigns. And soon this technology will be available for YouTube TrueView campaigns to help you measure the impact of video ads on foot traffic to your stores.<br /> <br /> Still, measuring store visits is just one part of the equation. You also need insights into how your online ads drive sales for your business. You need to know: are my online ads ringing my cash register? In the coming months, we’ll be rolling out <b><u>store sales measurement</u></b> at the device and campaign levels. This will allow you to measure in-store revenue in addition to the store visits delivered by your Search and Shopping ads.<br /> <br /> If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States. There is no time-consuming setup or costly integrations required on your end. You also don’t need to share any customer information. After you opt in, we can automatically report on your store sales in AdWords.<br /> <br /> Both solutions match transactions back to Google ads in a secure and privacy-safe way, and only report on aggregated and anonymized store sales to protect your customer data.<br /> <br /> <div> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgichAdi8v1ZT5fnJCuqGpYHzNKOfJET4abOOwH-_KxYWgImyQK2AnkqXTGo5xSIoxL5EsTcHGuzk4WvZD0meADCSNpzRsE1p4ivT7zdIPRLgsrYMz1HBhSic90UUBZZ_zh9gXA/s1600/VirginHolidays_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-right: 1em;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgichAdi8v1ZT5fnJCuqGpYHzNKOfJET4abOOwH-_KxYWgImyQK2AnkqXTGo5xSIoxL5EsTcHGuzk4WvZD0meADCSNpzRsE1p4ivT7zdIPRLgsrYMz1HBhSic90UUBZZ_zh9gXA/s200/VirginHolidays_logo.jpg" width="200" /></a></div> Virgin Holidays discovered that when it factors in store sales, its search campaigns generate double the profit compared to looking at online KPIs alone. A customer purchasing in-store after clicking on a search ad is also three times more profitable than an online conversion. Says James Libor, Performance Marketing and Technology Manager, “Store sales measurement gives us a more accurate view of the impact our digital investment has on in-store results, especially through mobile. This has empowered us to invest more budget in Search to better support this critical part of the consumer journey.” <br /> <br /> <br /> <h3> Machine learning delivers more powerful audience insights to search ads</h3> People are often searching with the intent to buy. That’s why we’re bringing <a href="https://support.google.com/adwords/answer/2497941?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN1" target="_blank" title="About targeting your ads by audience interests">in-market audiences</a> to Search to help you reach users who are ready to purchase the products and services you offer. For example, if you’re a car dealership, you can increase your reach among users who have already searched for “SUVs with best gas mileage” and “spacious SUVs”. In-market audiences uses the power of machine learning to better understand purchase intent. It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.<br /> <br /> This is an important moment for marketers. The convergence of mobile, data and machine learning will unlock new opportunities for marketers -- and I’m excited to be on this journey with all of you.<br /> <a href="https://youtu.be/hB3lwjnbWd0" target="_blank" title="Google Marketing Next Live Stream">Please join us at 9:00 a.m. PT/12:00 p.m. ET</a> to see the entire keynote at Google Marketing Next, and all the other innovations we’re planning to announce for ads, analytics and DoubleClick. <br /> <br /> <div style="text-align: center;"> <div style="text-align: left;"> <span class="byline-author"><i>Posted by Sridhar Ramaswamy, Senior Vice President of Ads & Commerce</i></span></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/05/powering-ads-analytics-innovations-with-machine-learning-xp.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Powering ads and analytics innovations with machine learning&url=https://analytics.googleblog.com/2017/05/powering-ads-analytics-innovations-with-machine-learning-xp.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/05/powering-ads-analytics-innovations-with-machine-learning-xp.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='993020727805135317' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/05/firebase-analytics-gets-new-features.html' itemprop='url' title='Firebase Analytics Gets New Features and a Familiar New Name'> Firebase Analytics Gets New Features and a Familiar New Name </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 17, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Can it be just a year since we announced the expansion of <a href="http://firebase.google.com/">Firebase</a> to become Google's integrated app developer platform at I/O 2016? That Firebase launch came complete with brand new app analytics reporting and features, developed in conjunction with the Google Analytics team.<br /> <br /> Now, at I/O 2017, we're delighted to announce some exciting new features and integrations that will help take our app analytics to the next level. But first, we’d like to highlight a bit of housekeeping. As of today, we are retiring the name Firebase Analytics. Going forward, all app analytics reports will fall under the Google Analytics brand. <br /> <br /> This latest generation of app analytics has always, and will continue to be, available in <a href="https://support.google.com/firebase/answer/6317479">both</a> the Firebase console and in Google Analytics. We think that unifying app analytics under the Google Analytics banner will better communicate that our users are getting the same great app data in both places. In Firebase and related documentation, you'll see app analytics referred to as Google Analytics for Firebase. Read on to the end of this post for more details about this change.<br /> <br /> One other note: The launches highlighted below apply to our latest generation of app analytics – <em>you need to be using the Firebase SDK to get these new features. </em><br /> <br /> Now let’s take a look at what’s new.<br /> <br /> <strong>Integration with AdMob</strong><br /> <a href="https://www.google.com/admob/announcements.html">App analytics is now fully integrated with AdMob</a>. Revenue, impression and click data from AdMob can now be connected with the rest of your event data collected by the Firebase SDK, all of it available in the latest Google Analytics app reports and / or in the Firebase console.<br /> <br /> For app companies, this means that ad revenue can be factored into analytics data, so Analytics reports can capture each app’s performance. The integration combines AdMob data with Analytics data at the event level to produce brand new metrics, and to facilitate deep dives into existing metrics. You can answer questions like: <br /> <ul> <li>What is the true lifetime value for a given segment, factoring in both ad revenue and purchase revenue?</li> <li>How do rewarded ads impact user engagement and LTV?</li> <li>On which screens are users being exposed to advertising the most or the least?</li> </ul> With this change, you can now have a complete picture of the most important metrics for your business ― all in one place.<br /> <br /> <strong>Custom parameter reporting</strong><br /> "What's the average amount of time users spend in my game before they make their first purchase?" Many of you have asked us for the ability to report on specific data points like these that are important to your business.<br /> <br /> <u>Custom parameter reporting</u> is here to make that possible. You can now register up to 50 custom event parameters and see their details in your Analytics reports. <br /> <ul> <li>If you supply numeric parameters you’ll see a graph of the average and the sum of that parameter.</li> <li>If you supply textual parameters you’ll see a breakdown of the most popular values.</li> </ul> As with the rest of your Analytics reports, you can also apply Audience and User Property filters to your custom parameter reports to identify trends among different segments of your userbase.<br /> <br /> To start using custom parameter reporting for one of your events, look for it in the detail report for that event. You'll see instructions for setting things up there.<br /> <br /> <strong>Integration with DoubleClick and third-parties – <em>Now in Beta</em></strong><br /> We're also pleased to announce <u>a new integration</u> with both DoubleClick Campaign Manager and DoubleClick Bid Manager. Firebase-tracked install (first open) and post-install events can now easily be imported back into DoubleClick as conversions. <br /> <br /> This is a boost for app marketers who want a clearer view of the effect their display and video marketing has on customer app behavior. Advertisers can make better decisions (for all kinds of ads, programmatic included) as they integrate app analytics seamlessly with their buying, targeting and optimization choices in DoubleClick.<br /> <br /> We also know that some of you use advertising platforms beyond AdWords and DoubleClick, so we continue to invest in integrating more third-party networks into our system. (We're now at 50 networks and growing). The goal: to allow app data from all your networks to come together in Google Analytics, so you can make even better advertising choices using all the data you collect. <a href="https://firebase.google.com/products/analytics/partners/">Learn more</a>.<br /> <br /> <strong>Real-time analytics for everyone</strong><br /> Google Analytics pioneered real-time reporting, so we know how important it is for our customers to have access to data as it happens. That’s why we’re so excited by the real-time capabilities we’ve introduced into our latest app reports. To refresh an <a href="https://firebase.googleblog.com/2017/03/realtime-analytics-for-everyone.html">announcement</a> we made in March: <u>StreamView and DebugView are now available to the general public.</u> These features allow you to see how real-world users are interacting and performing with your app right now.<br /> <br /> StreamView visualizes events as they flow into our app reporting to give you a sense of how people around the world are using your app, right down to the city level. Then Snapshot lets you zoom-into a randomly selected individual user’s stream of events. And DebugView uses real-time reporting to help you improve your implementation – making it easy for you to make sure you’re measuring what you want how you want. DebugView is a terrific tool for app builders that shows you events, parameters and user properties for any individual development device. It can also highlight any events that contain invalid parameters.<br /> <br /> <strong>Same product, familiar new name</strong><br /> As mentioned above, we're rebranding Firebase Analytics to make it plain that it's our recommended app analytics solution, and is fully a part of the Google Analytics family. <br /> <br /> Our latest reports represent a new approach to app analytics, which we believe better reflects the way that users interact with apps. This means that these reports have different concepts and functionality when compared to the original app analytics reports in Google Analytics.<br /> <br /> If you're used to using the original app analytics reports in Google Analytics, don’t worry: they're not going anywhere. But we recommend considering implementing the Firebase SDK with your next app update so you can start getting the latest features for app analytics. <br /> <br /> Good data is one thing everyone can agree on: developers and marketers, global firms and fresh new start-ups. We've always been committed to app-centric reports, because analytics and data are the essential beginning to any long-term app strategy. We hope that these new features will give you more of what you need to build a successful future for your own apps. <br /> <br /> <span class="byline-author">Posted by the Google Analytics team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Can it be just a year since we announced the expansion of <a href="http://firebase.google.com/">Firebase</a> to become Google's integrated app developer platform at I/O 2016? That Firebase launch came complete with brand new app analytics reporting and features, developed in conjunction with the Google Analytics team.<br /> <br /> Now, at I/O 2017, we're delighted to announce some exciting new features and integrations that will help take our app analytics to the next level. But first, we’d like to highlight a bit of housekeeping. As of today, we are retiring the name Firebase Analytics. Going forward, all app analytics reports will fall under the Google Analytics brand. <br /> <br /> This latest generation of app analytics has always, and will continue to be, available in <a href="https://support.google.com/firebase/answer/6317479">both</a> the Firebase console and in Google Analytics. We think that unifying app analytics under the Google Analytics banner will better communicate that our users are getting the same great app data in both places. In Firebase and related documentation, you'll see app analytics referred to as Google Analytics for Firebase. Read on to the end of this post for more details about this change.<br /> <br /> One other note: The launches highlighted below apply to our latest generation of app analytics – <em>you need to be using the Firebase SDK to get these new features. </em><br /> <br /> Now let’s take a look at what’s new.<br /> <br /> <strong>Integration with AdMob</strong><br /> <a href="https://www.google.com/admob/announcements.html">App analytics is now fully integrated with AdMob</a>. Revenue, impression and click data from AdMob can now be connected with the rest of your event data collected by the Firebase SDK, all of it available in the latest Google Analytics app reports and / or in the Firebase console.<br /> <br /> For app companies, this means that ad revenue can be factored into analytics data, so Analytics reports can capture each app’s performance. The integration combines AdMob data with Analytics data at the event level to produce brand new metrics, and to facilitate deep dives into existing metrics. You can answer questions like: <br /> <ul> <li>What is the true lifetime value for a given segment, factoring in both ad revenue and purchase revenue?</li> <li>How do rewarded ads impact user engagement and LTV?</li> <li>On which screens are users being exposed to advertising the most or the least?</li> </ul> With this change, you can now have a complete picture of the most important metrics for your business ― all in one place.<br /> <br /> <strong>Custom parameter reporting</strong><br /> "What's the average amount of time users spend in my game before they make their first purchase?" Many of you have asked us for the ability to report on specific data points like these that are important to your business.<br /> <br /> <u>Custom parameter reporting</u> is here to make that possible. You can now register up to 50 custom event parameters and see their details in your Analytics reports. <br /> <ul> <li>If you supply numeric parameters you’ll see a graph of the average and the sum of that parameter.</li> <li>If you supply textual parameters you’ll see a breakdown of the most popular values.</li> </ul> As with the rest of your Analytics reports, you can also apply Audience and User Property filters to your custom parameter reports to identify trends among different segments of your userbase.<br /> <br /> To start using custom parameter reporting for one of your events, look for it in the detail report for that event. You'll see instructions for setting things up there.<br /> <br /> <strong>Integration with DoubleClick and third-parties – <em>Now in Beta</em></strong><br /> We're also pleased to announce <u>a new integration</u> with both DoubleClick Campaign Manager and DoubleClick Bid Manager. Firebase-tracked install (first open) and post-install events can now easily be imported back into DoubleClick as conversions. <br /> <br /> This is a boost for app marketers who want a clearer view of the effect their display and video marketing has on customer app behavior. Advertisers can make better decisions (for all kinds of ads, programmatic included) as they integrate app analytics seamlessly with their buying, targeting and optimization choices in DoubleClick.<br /> <br /> We also know that some of you use advertising platforms beyond AdWords and DoubleClick, so we continue to invest in integrating more third-party networks into our system. (We're now at 50 networks and growing). The goal: to allow app data from all your networks to come together in Google Analytics, so you can make even better advertising choices using all the data you collect. <a href="https://firebase.google.com/products/analytics/partners/">Learn more</a>.<br /> <br /> <strong>Real-time analytics for everyone</strong><br /> Google Analytics pioneered real-time reporting, so we know how important it is for our customers to have access to data as it happens. That’s why we’re so excited by the real-time capabilities we’ve introduced into our latest app reports. To refresh an <a href="https://firebase.googleblog.com/2017/03/realtime-analytics-for-everyone.html">announcement</a> we made in March: <u>StreamView and DebugView are now available to the general public.</u> These features allow you to see how real-world users are interacting and performing with your app right now.<br /> <br /> StreamView visualizes events as they flow into our app reporting to give you a sense of how people around the world are using your app, right down to the city level. Then Snapshot lets you zoom-into a randomly selected individual user’s stream of events. And DebugView uses real-time reporting to help you improve your implementation – making it easy for you to make sure you’re measuring what you want how you want. DebugView is a terrific tool for app builders that shows you events, parameters and user properties for any individual development device. It can also highlight any events that contain invalid parameters.<br /> <br /> <strong>Same product, familiar new name</strong><br /> As mentioned above, we're rebranding Firebase Analytics to make it plain that it's our recommended app analytics solution, and is fully a part of the Google Analytics family. <br /> <br /> Our latest reports represent a new approach to app analytics, which we believe better reflects the way that users interact with apps. This means that these reports have different concepts and functionality when compared to the original app analytics reports in Google Analytics.<br /> <br /> If you're used to using the original app analytics reports in Google Analytics, don’t worry: they're not going anywhere. But we recommend considering implementing the Firebase SDK with your next app update so you can start getting the latest features for app analytics. <br /> <br /> Good data is one thing everyone can agree on: developers and marketers, global firms and fresh new start-ups. We've always been committed to app-centric reports, because analytics and data are the essential beginning to any long-term app strategy. We hope that these new features will give you more of what you need to build a successful future for your own apps. <br /> <br /> <span class="byline-author">Posted by the Google Analytics team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/05/firebase-analytics-gets-new-features.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Firebase Analytics Gets New Features and a Familiar New Name&url=https://analytics.googleblog.com/2017/05/firebase-analytics-gets-new-features.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/05/firebase-analytics-gets-new-features.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1444485512638443280' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/05/google-analytics-is-enhancing-support.html' itemprop='url' title='Google Analytics is Enhancing Support for AMP'> Google Analytics is Enhancing Support for AMP </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 16, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the past year, developers have adopted the <a href="https://www.ampproject.org/">Accelerated Mobile Pages</a> (AMP) technology to build faster-loading pages for all types of sites, ranging from news to recipes to e-commerce. Billions of AMP pages have been published to date and Google Analytics <a href="https://analytics.googleblog.com/2016/01/announcing-ga-support-for-accelerated.html">continues its commitment</a> to supporting our customers who have adopted AMP.<br /> <br /> However, we have heard feedback from Google Analytics customers around challenges in understanding the full customer journey due to site visitors being identified inconsistently across AMP and non-AMP pages. So we're announcing today that we are rolling out an enhancement that will give you an even more accurate understanding of how people are engaging with your business across AMP and non-AMP pages of your website.<br /> <br /> <strong>How will this work?</strong><br /> This change brings consistency to users across AMP and non-AMP pages served from your domain. It will have the effect of improving user analysis going forward by unifying your users across the two page formats. It does not affect AMP pages served from the Google AMP Cache or any other AMP cache.<br /> <br /> <strong>When will this happen?</strong><br /> We expect these improvements to be complete, across all Google Analytics accounts, over the next few weeks.<br /> <br /> <strong>Are there any other implications of this change? </strong><br /> As we unify your AMP and non-AMP users when they visit your site in the future, you may see changes in your user and session counts, including changes to related metrics. User and session counts will go down over time as we recognize that two formerly distinct IDs are in fact the same user; however, at the time this change commences, the metric New Users may rise temporarily as IDs are reset.<br /> <br /> In addition, metrics like time on site, page views per session, and bounce rate will rise consistent with sessions with AMP and non-AMP pageviews no longer being treated as multiple sessions. This is a one-time effect that will continue until all your users who have viewed AMP pages in the past are unified (this can take a short or long period of time depending on how quickly your users return to your site/app). <br /> <br /> <strong>Is there anything I need to do to get this update? </strong><br /> There is no action required on your part, these changes will be automatically rolled out. <br /> <br /> <strong>Will there be changes to unify users who view my pages both on my domain and in other contexts?</strong><br /> Some AMP pages are not visited directly on the domain where the content is originally hosted but instead via AMP caches or in platform experiences. However we decided to focus on fixing the publisher domain case first as this was the fastest way we could add value for our clients. <br /> <br /> We are committed to ensuring the best quality data for user journey analysis across AMP and non-AMP pages alike and this change makes that easy for AMP pages served on your domain. We hope you enjoy these improvements - and as always, happy analyzing! <br /> <br /> <span class="byline-author">Posted by the Google Analytics team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the past year, developers have adopted the <a href="https://www.ampproject.org/">Accelerated Mobile Pages</a> (AMP) technology to build faster-loading pages for all types of sites, ranging from news to recipes to e-commerce. Billions of AMP pages have been published to date and Google Analytics <a href="https://analytics.googleblog.com/2016/01/announcing-ga-support-for-accelerated.html">continues its commitment</a> to supporting our customers who have adopted AMP.<br /> <br /> However, we have heard feedback from Google Analytics customers around challenges in understanding the full customer journey due to site visitors being identified inconsistently across AMP and non-AMP pages. So we're announcing today that we are rolling out an enhancement that will give you an even more accurate understanding of how people are engaging with your business across AMP and non-AMP pages of your website.<br /> <br /> <strong>How will this work?</strong><br /> This change brings consistency to users across AMP and non-AMP pages served from your domain. It will have the effect of improving user analysis going forward by unifying your users across the two page formats. It does not affect AMP pages served from the Google AMP Cache or any other AMP cache.<br /> <br /> <strong>When will this happen?</strong><br /> We expect these improvements to be complete, across all Google Analytics accounts, over the next few weeks.<br /> <br /> <strong>Are there any other implications of this change? </strong><br /> As we unify your AMP and non-AMP users when they visit your site in the future, you may see changes in your user and session counts, including changes to related metrics. User and session counts will go down over time as we recognize that two formerly distinct IDs are in fact the same user; however, at the time this change commences, the metric New Users may rise temporarily as IDs are reset.<br /> <br /> In addition, metrics like time on site, page views per session, and bounce rate will rise consistent with sessions with AMP and non-AMP pageviews no longer being treated as multiple sessions. This is a one-time effect that will continue until all your users who have viewed AMP pages in the past are unified (this can take a short or long period of time depending on how quickly your users return to your site/app). <br /> <br /> <strong>Is there anything I need to do to get this update? </strong><br /> There is no action required on your part, these changes will be automatically rolled out. <br /> <br /> <strong>Will there be changes to unify users who view my pages both on my domain and in other contexts?</strong><br /> Some AMP pages are not visited directly on the domain where the content is originally hosted but instead via AMP caches or in platform experiences. However we decided to focus on fixing the publisher domain case first as this was the fastest way we could add value for our clients. <br /> <br /> We are committed to ensuring the best quality data for user journey analysis across AMP and non-AMP pages alike and this change makes that easy for AMP pages served on your domain. We hope you enjoy these improvements - and as always, happy analyzing! <br /> <br /> <span class="byline-author">Posted by the Google Analytics team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/05/google-analytics-is-enhancing-support.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics is Enhancing Support for AMP&url=https://analytics.googleblog.com/2017/05/google-analytics-is-enhancing-support.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/05/google-analytics-is-enhancing-support.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='795528682714401487' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/10/google-tag-manager-giving-mobile.html' itemprop='url' title='Google Tag Manager: Giving Mobile Tagging a Little Extra Love'> Google Tag Manager: Giving Mobile Tagging a Little Extra Love </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 24, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our <a href="https://developers.google.com/tag-manager/program/" target="_blank">Vendor Tag Template Program</a>. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s mobile app developer platform. Today, we’re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager.<br /> <br /> <h3 style="text-align: left;"> Welcoming AMP to the Tag Manager family</h3> <br /> We are excited to launch support for <a href="https://www.ampproject.org/" target="_blank">⚡ Accelerated Mobile Pages (AMP)</a> in Google Tag Manager! AMP is an open-sourced initiative to make the mobile experience better for everyone. Early data shows that AMP pages load 4x faster and use 10x less data than equivalent non AMP pages. Starting today, you can start using Google Tag Manager to simplify your tag deployment on AMP sites.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj328TzjX9HvJ0EC_KuhYpPFtbEXvgFSy_ilzkeRMfH2k67rWwSMpxFP_Lf_nDamigTffZh_H4oG-pI8XTSTGWGAxYUnutOLT-SpCLaZQMAaqOE9zab9VBduTJZcqaENhTbD3Mh/s1600/amp_gtm_big.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj328TzjX9HvJ0EC_KuhYpPFtbEXvgFSy_ilzkeRMfH2k67rWwSMpxFP_Lf_nDamigTffZh_H4oG-pI8XTSTGWGAxYUnutOLT-SpCLaZQMAaqOE9zab9VBduTJZcqaENhTbD3Mh/s320/amp_gtm_big.png" width="320" /></a></div> <br /> While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP’s triggers as readily available built-in Tag Manager triggers:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-family: "arial"; font-size: 13.3333px; margin-left: 1em; margin-right: 1em; vertical-align: baseline; white-space: pre-wrap;"><img src="https://lh3.googleusercontent.com/MrBexuRV4GyIqY0fBAhThp_uecqitnKKhvtuiRsGHJ3_mH_MbnFytAa1b3aF3H0jMGZwGfrAtfGLiRvbEoTtRpOY5gzpHvgzVF8jfs1q_DXGoLMqT1kT-7yZSW7E0DFsxFLxn3Tc" style="border: 1px solid rgb(153, 153, 153); transform: rotate(0rad);" /></span></div> <span id="docs-internal-guid-9e3180a4-f7b0-c199-fee5-313cc6128934"></span><br /> <br /> When setting up tags, it’s common to want to collect additional values such as how far the user has scrolled down the page or the page’s title. AMP Analytics’ variables serve this purpose and are available in Google Tag Manager as built-in variables ready to be integrated into your tags. You can head over to our support pages for a full list of <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">supported tags</a> and information on how to use <a href="https://support.google.com/tagmanager/topic/7182737" target="_blank">built-in variables</a>.<br /> <br /> <br /> Getting started is as easy as it sounds:<br /> <br /> <ol style="text-align: left;"> <li>Create a new container for your AMP site</li> <li>Drop the Tag Manager snippet on your AMP pages</li> <li>Create your first tags</li> <li>Preview & Publish</li> </ol> <br /> AMP containers are built with the familiarity and flexibility that existing Google Tag Manager users already depend on. As with our other solutions in Tag Manager, AMP containers “just work” out of the box.<br /> <h3 style="text-align: left;"> Improving Tag Manager for mobile apps </h3> When we announced Google Tag Manager’s new SDK at Google I/O, we brought an integration method to <a href="https://developers.google.com/tag-manager/android/v5/" target="_blank">Android</a> and <a href="https://developers.google.com/tag-manager/ios/v5/" target="_blank">iOS</a> apps that builds on the power of Firebase. This integration makes it easier than ever for developers and marketers to manage where their app data is sent, both within Google and to our supported <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">Tag Template Vendors</a>.<br /> <b><br /></b> <br /> <h2 style="text-align: left;"> <b> New triggers for events Firebase automatically detects</b></h2> <b><br /></b> Today, we are making our mobile app containers even more intuitive and easy to use by tapping into the <a href="https://support.google.com/firebase/answer/6317485" target="_blank">events</a> that Firebase detects automatically. Now, when you are in a Firebase mobile container, you will see several new options when setting up triggers. Whether your container targets Android or iOS, you will see a new section called “Firebase Automatic Events” which contains the supported automatically detected events for the respective platforms. You can also find built-in variables for each of those events’ parameters, so setting up your tags should be a cinch.<br /> <b></b><br /> <h2 style="text-align: left;"> <b> Find parameters when you need them</b></h2> In addition to the events Firebase can detect automatically, developers are encouraged to implement <a href="https://support.google.com/firebase/answer/6317498" target="_blank">general events</a> for all apps as well as <a href="https://support.google.com/firebase/topic/6317484" target="_blank">suggested events</a> by app type to help them fully take advantage of Firebase features. Once implemented, you’re able to use the parameters from these events in your tags: just create a new user-defined variable and select “Event Parameter.” With this new feature, you no longer have to remember which parameters are available for which events. Select the event you’re working with, and you get a list of available parameters.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-family: "arial"; font-size: 13.3333px; margin-left: 1em; margin-right: 1em; vertical-align: baseline; white-space: pre-wrap;"><img height="400" src="https://lh3.googleusercontent.com/DwjasTsxea4GBgdANPK9pmYc2CDUVfdsgvAXNIxTTf8o2KX_ugToXb2mvk-PL6dxs_rCGL9UZJh9KKLV4bB1JMvZ-awszk7jbn3GtLYPrdfTQ6Dk_We6R0W_xJ_niJyQCuc4pxVX" style="border: 1px solid rgb(153, 153, 153); transform: rotate(0rad);" width="382" /></span></div> <span id="docs-internal-guid-9e3180a4-f7b1-8dd9-f4af-b0b7a44adb87"></span><br /> <br /> We are dedicated to providing you with best-in-class tag management.  As consumers shift to mobile, our priorities include developing simple, easy-to-use solutions for the latest mobile technologies.<br /> <br /> Whether you are building mobile apps or adopting the AMP platform, we’ve got you covered.<br /> <br /> Posted by Ben Gram, Product Manager, Google Tag Manager</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our <a href="https://developers.google.com/tag-manager/program/" target="_blank">Vendor Tag Template Program</a>. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s mobile app developer platform. Today, we’re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager.<br /> <br /> <h3 style="text-align: left;"> Welcoming AMP to the Tag Manager family</h3> <br /> We are excited to launch support for <a href="https://www.ampproject.org/" target="_blank">⚡ Accelerated Mobile Pages (AMP)</a> in Google Tag Manager! AMP is an open-sourced initiative to make the mobile experience better for everyone. Early data shows that AMP pages load 4x faster and use 10x less data than equivalent non AMP pages. Starting today, you can start using Google Tag Manager to simplify your tag deployment on AMP sites.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj328TzjX9HvJ0EC_KuhYpPFtbEXvgFSy_ilzkeRMfH2k67rWwSMpxFP_Lf_nDamigTffZh_H4oG-pI8XTSTGWGAxYUnutOLT-SpCLaZQMAaqOE9zab9VBduTJZcqaENhTbD3Mh/s1600/amp_gtm_big.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj328TzjX9HvJ0EC_KuhYpPFtbEXvgFSy_ilzkeRMfH2k67rWwSMpxFP_Lf_nDamigTffZh_H4oG-pI8XTSTGWGAxYUnutOLT-SpCLaZQMAaqOE9zab9VBduTJZcqaENhTbD3Mh/s320/amp_gtm_big.png" width="320" /></a></div> <br /> While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP’s triggers as readily available built-in Tag Manager triggers:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-family: "arial"; font-size: 13.3333px; margin-left: 1em; margin-right: 1em; vertical-align: baseline; white-space: pre-wrap;"><img src="https://lh3.googleusercontent.com/MrBexuRV4GyIqY0fBAhThp_uecqitnKKhvtuiRsGHJ3_mH_MbnFytAa1b3aF3H0jMGZwGfrAtfGLiRvbEoTtRpOY5gzpHvgzVF8jfs1q_DXGoLMqT1kT-7yZSW7E0DFsxFLxn3Tc" style="border: 1px solid rgb(153, 153, 153); transform: rotate(0rad);" /></span></div> <span id="docs-internal-guid-9e3180a4-f7b0-c199-fee5-313cc6128934"></span><br /> <br /> When setting up tags, it’s common to want to collect additional values such as how far the user has scrolled down the page or the page’s title. AMP Analytics’ variables serve this purpose and are available in Google Tag Manager as built-in variables ready to be integrated into your tags. You can head over to our support pages for a full list of <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">supported tags</a> and information on how to use <a href="https://support.google.com/tagmanager/topic/7182737" target="_blank">built-in variables</a>.<br /> <br /> <br /> Getting started is as easy as it sounds:<br /> <br /> <ol style="text-align: left;"> <li>Create a new container for your AMP site</li> <li>Drop the Tag Manager snippet on your AMP pages</li> <li>Create your first tags</li> <li>Preview & Publish</li> </ol> <br /> AMP containers are built with the familiarity and flexibility that existing Google Tag Manager users already depend on. As with our other solutions in Tag Manager, AMP containers “just work” out of the box.<br /> <h3 style="text-align: left;"> Improving Tag Manager for mobile apps </h3> When we announced Google Tag Manager’s new SDK at Google I/O, we brought an integration method to <a href="https://developers.google.com/tag-manager/android/v5/" target="_blank">Android</a> and <a href="https://developers.google.com/tag-manager/ios/v5/" target="_blank">iOS</a> apps that builds on the power of Firebase. This integration makes it easier than ever for developers and marketers to manage where their app data is sent, both within Google and to our supported <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">Tag Template Vendors</a>.<br /> <b><br /></b> <br /> <h2 style="text-align: left;"> <b> New triggers for events Firebase automatically detects</b></h2> <b><br /></b> Today, we are making our mobile app containers even more intuitive and easy to use by tapping into the <a href="https://support.google.com/firebase/answer/6317485" target="_blank">events</a> that Firebase detects automatically. Now, when you are in a Firebase mobile container, you will see several new options when setting up triggers. Whether your container targets Android or iOS, you will see a new section called “Firebase Automatic Events” which contains the supported automatically detected events for the respective platforms. You can also find built-in variables for each of those events’ parameters, so setting up your tags should be a cinch.<br /> <b></b><br /> <h2 style="text-align: left;"> <b> Find parameters when you need them</b></h2> In addition to the events Firebase can detect automatically, developers are encouraged to implement <a href="https://support.google.com/firebase/answer/6317498" target="_blank">general events</a> for all apps as well as <a href="https://support.google.com/firebase/topic/6317484" target="_blank">suggested events</a> by app type to help them fully take advantage of Firebase features. Once implemented, you’re able to use the parameters from these events in your tags: just create a new user-defined variable and select “Event Parameter.” With this new feature, you no longer have to remember which parameters are available for which events. Select the event you’re working with, and you get a list of available parameters.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-family: "arial"; font-size: 13.3333px; margin-left: 1em; margin-right: 1em; vertical-align: baseline; white-space: pre-wrap;"><img height="400" src="https://lh3.googleusercontent.com/DwjasTsxea4GBgdANPK9pmYc2CDUVfdsgvAXNIxTTf8o2KX_ugToXb2mvk-PL6dxs_rCGL9UZJh9KKLV4bB1JMvZ-awszk7jbn3GtLYPrdfTQ6Dk_We6R0W_xJ_niJyQCuc4pxVX" style="border: 1px solid rgb(153, 153, 153); transform: rotate(0rad);" width="382" /></span></div> <span id="docs-internal-guid-9e3180a4-f7b1-8dd9-f4af-b0b7a44adb87"></span><br /> <br /> We are dedicated to providing you with best-in-class tag management.  As consumers shift to mobile, our priorities include developing simple, easy-to-use solutions for the latest mobile technologies.<br /> <br /> Whether you are building mobile apps or adopting the AMP platform, we’ve got you covered.<br /> <br /> Posted by Ben Gram, Product Manager, Google Tag Manager</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/10/google-tag-manager-giving-mobile.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Tag Manager: Giving Mobile Tagging a Little Extra Love&url=https://analytics.googleblog.com/2016/10/google-tag-manager-giving-mobile.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/10/google-tag-manager-giving-mobile.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2574657710401839110' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/09/how-to-set-up-analytics-on-your-amp-page.html' itemprop='url' title='How to set up Analytics on your AMP page'> How to set up Analytics on your AMP page </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 26, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs83yd2vx9HA7Tb3dAJcDrTglW2JileFRc0eijaLpnB6DU8KO1TQRx5SqR0xb9EactJ9l9Yns9r5Q1ayBsVeuloC8Cme8SkujzbYBLGHWE6fZSFfbWNLWZdwzSBDEDk5qd8zBs/s1600/AMP-analytics-newlogo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs83yd2vx9HA7Tb3dAJcDrTglW2JileFRc0eijaLpnB6DU8KO1TQRx5SqR0xb9EactJ9l9Yns9r5Q1ayBsVeuloC8Cme8SkujzbYBLGHWE6fZSFfbWNLWZdwzSBDEDk5qd8zBs/s400/AMP-analytics-newlogo.jpg" width="400" /></a></div> <br /> In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. Key to unlocking that information is access to tools for measuring your audience and understanding their behavior. In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance.<br /> <br /> You can choose to use a solution like <a href="https://goo.gl/7PT082" target="_blank">amp-pixel</a> that behaves like a simple tracking pixel. It uses a single URL that allows <a href="https://goo.gl/Z0dBRu" target="_blank">variable substitutions</a>, so it’s very customizable. See the <a href="https://goo.gl/jqJvjB" target="_blank">amp-pixel documentation</a> for more detail.<br /> <br /> The <a href="https://goo.gl/PJWV02" target="_blank">amp-analytics</a> component, on the other hand, is a powerful solution that recognizes many types of event triggers to help you collect specific metrics. Since amp-analytics is supported by <a href="https://goo.gl/n9DmeP" target="_blank">multiple analytics providers</a>, this means you can use amp-analytics to configure multiple endpoints and data sets. AMP then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers.<br /> <br /> To use amp-analytics, include the component library in your document's <span id="docs-internal-guid-8166bc0c-6790-03ab-0674-c6d5ca79832a"><span style="color: #0d904f; font-family: Consolas; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><head></span></span>:<br /> <b id="docs-internal-guid-8166bc0c-678c-c3e0-3d9c-3b6f2b50ff65" style="font-weight: normal;"><br /></b> <div dir="ltr" style="margin-left: 0pt;"> <table style="border-collapse: collapse; border: none;"><colgroup></colgroup><tbody> <tr style="height: 0px;"><td style="background-color: #fafafa; border-bottom: solid #e0e0e0 1px; border-left: solid #e0e0e0 1px; border-right: solid #e0e0e0 1px; border-top: solid #e0e0e0 1px; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><script</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> async custom-element</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"amp-analytics" src</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"https://cdn.ampproject.org/v0/amp-analytics-0.1.js"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></script></span></div> </td></tr> </tbody></table> </div> <br /> <br /> And then include the component as follows (for these examples, make sure to specify your own account number instead of the placeholder):<br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-8166bc0c-678d-3606-8856-17bbb7a26f94" style="font-weight: normal;"><br /></b></div> <div dir="ltr" style="margin-left: 0pt;"> <table style="border-collapse: collapse; border: none;"><colgroup></colgroup><tbody> <tr style="height: 0px;"><td style="background-color: #fafafa; border-bottom: solid #e0e0e0 1px; border-left: solid #e0e0e0 1px; border-right: solid #e0e0e0 1px; border-top: solid #e0e0e0 1px; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><amp-analytics</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"googleanalytics"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><script</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"application/json"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"account"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"UA-YYYY-Y" </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">},</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"triggers"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"defaultPageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"on"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"visible"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"request"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"pageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"title"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"Name of the Article"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></script></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></amp-analytics></span></div> </td></tr> </tbody></table> </div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <br /> The JSON format is super flexible for describing several different types of events and it does not include any JavaScript code which could potentially lead to mistakes.<br /> <br /> Expanding the above example, we can add another trigger, <span style="color: #0d904f; font-family: Consolas; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">clickOnHeader</span><span style="color: #434343; font-family: "Open Sans"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">:</span><br /> <b id="docs-internal-guid-8166bc0c-678d-8360-b3df-d7d475b0031b" style="font-weight: normal;"><br /></b> <div dir="ltr" style="margin-left: 0pt;"> <table style="border-collapse: collapse; border: none;"><colgroup></colgroup><tbody> <tr style="height: 0px;"><td style="background-color: #fafafa; border-bottom: solid #e0e0e0 1px; border-left: solid #e0e0e0 1px; border-right: solid #e0e0e0 1px; border-top: solid #e0e0e0 1px; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><amp-analytics</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"googleanalytics"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><script</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"application/json"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"account"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"UA-YYYY-Y"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">},</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"triggers"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"defaultPageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"on"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"visible"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"request"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"pageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"title"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"Name of the Article"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">},</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"clickOnHeader"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"on"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"click"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"selector"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"#header"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"request"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"event"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"eventCategory"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"examples"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"eventAction"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"clicked-header"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></script></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></amp-analytics></span></div> </td></tr> </tbody></table> </div> <br /> For a detailed description of data sets you can request, as well as the complete list of analytics providers supporting amp-analytics, check out the <a href="https://goo.gl/i3ygPc" target="_blank">amp-analytics documentation</a>. You can also see more implementation examples in the <a href="https://goo.gl/UHg2AK" target="_blank">Amp By Example site</a>.<br /> <br /> If you want to conduct a user experience experiment on your AMP pages,  such as an A/B test, you can use the <a href="https://goo.gl/XGCl6a" target="_blank">amp-experiment</a> element. Any configurations done in this element will also be exposed to <a href="https://goo.gl/6bFyTT" target="_blank">amp-analytics</a> and <a href="https://goo.gl/m0RcTF" target="_blank">amp-pixel</a>, so you can easily do a statistical analysis of your experiment.<br /> <br /> There are still <a href="https://goo.gl/Byddps" target="_blank">plenty of ongoing developments</a> for AMP analytics to help you gain insights as you AMPlify the user experience on your site. Visit the <a href="https://goo.gl/8maKOB" target="_blank">AMP Project roadmap</a> to see a summary of what the team is cooking up. If you see some features missing, please <a href="https://goo.gl/qFlsn9" target="_blank">file a request on GitHub</a>.<br /> <br /> <i>Posted by Arudea Mahartianto, Google AMP Specialist</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs83yd2vx9HA7Tb3dAJcDrTglW2JileFRc0eijaLpnB6DU8KO1TQRx5SqR0xb9EactJ9l9Yns9r5Q1ayBsVeuloC8Cme8SkujzbYBLGHWE6fZSFfbWNLWZdwzSBDEDk5qd8zBs/s1600/AMP-analytics-newlogo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs83yd2vx9HA7Tb3dAJcDrTglW2JileFRc0eijaLpnB6DU8KO1TQRx5SqR0xb9EactJ9l9Yns9r5Q1ayBsVeuloC8Cme8SkujzbYBLGHWE6fZSFfbWNLWZdwzSBDEDk5qd8zBs/s400/AMP-analytics-newlogo.jpg" width="400" /></a></div> <br /> In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. Key to unlocking that information is access to tools for measuring your audience and understanding their behavior. In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance.<br /> <br /> You can choose to use a solution like <a href="https://goo.gl/7PT082" target="_blank">amp-pixel</a> that behaves like a simple tracking pixel. It uses a single URL that allows <a href="https://goo.gl/Z0dBRu" target="_blank">variable substitutions</a>, so it’s very customizable. See the <a href="https://goo.gl/jqJvjB" target="_blank">amp-pixel documentation</a> for more detail.<br /> <br /> The <a href="https://goo.gl/PJWV02" target="_blank">amp-analytics</a> component, on the other hand, is a powerful solution that recognizes many types of event triggers to help you collect specific metrics. Since amp-analytics is supported by <a href="https://goo.gl/n9DmeP" target="_blank">multiple analytics providers</a>, this means you can use amp-analytics to configure multiple endpoints and data sets. AMP then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers.<br /> <br /> To use amp-analytics, include the component library in your document's <span id="docs-internal-guid-8166bc0c-6790-03ab-0674-c6d5ca79832a"><span style="color: #0d904f; font-family: Consolas; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><head></span></span>:<br /> <b id="docs-internal-guid-8166bc0c-678c-c3e0-3d9c-3b6f2b50ff65" style="font-weight: normal;"><br /></b> <div dir="ltr" style="margin-left: 0pt;"> <table style="border-collapse: collapse; border: none;"><colgroup></colgroup><tbody> <tr style="height: 0px;"><td style="background-color: #fafafa; border-bottom: solid #e0e0e0 1px; border-left: solid #e0e0e0 1px; border-right: solid #e0e0e0 1px; border-top: solid #e0e0e0 1px; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><script</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> async custom-element</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"amp-analytics" src</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"https://cdn.ampproject.org/v0/amp-analytics-0.1.js"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></script></span></div> </td></tr> </tbody></table> </div> <br /> <br /> And then include the component as follows (for these examples, make sure to specify your own account number instead of the placeholder):<br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-8166bc0c-678d-3606-8856-17bbb7a26f94" style="font-weight: normal;"><br /></b></div> <div dir="ltr" style="margin-left: 0pt;"> <table style="border-collapse: collapse; border: none;"><colgroup></colgroup><tbody> <tr style="height: 0px;"><td style="background-color: #fafafa; border-bottom: solid #e0e0e0 1px; border-left: solid #e0e0e0 1px; border-right: solid #e0e0e0 1px; border-top: solid #e0e0e0 1px; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><amp-analytics</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"googleanalytics"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><script</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"application/json"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"account"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"UA-YYYY-Y" </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">},</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"triggers"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"defaultPageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"on"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"visible"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"request"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"pageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"title"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"Name of the Article"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></script></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></amp-analytics></span></div> </td></tr> </tbody></table> </div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <br /> The JSON format is super flexible for describing several different types of events and it does not include any JavaScript code which could potentially lead to mistakes.<br /> <br /> Expanding the above example, we can add another trigger, <span style="color: #0d904f; font-family: Consolas; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">clickOnHeader</span><span style="color: #434343; font-family: "Open Sans"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">:</span><br /> <b id="docs-internal-guid-8166bc0c-678d-8360-b3df-d7d475b0031b" style="font-weight: normal;"><br /></b> <div dir="ltr" style="margin-left: 0pt;"> <table style="border-collapse: collapse; border: none;"><colgroup></colgroup><tbody> <tr style="height: 0px;"><td style="background-color: #fafafa; border-bottom: solid #e0e0e0 1px; border-left: solid #e0e0e0 1px; border-right: solid #e0e0e0 1px; border-top: solid #e0e0e0 1px; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><amp-analytics</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"googleanalytics"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><script</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> type</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">=</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"application/json"</span><span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"account"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"UA-YYYY-Y"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">},</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"triggers"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"defaultPageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"on"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"visible"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"request"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"pageview"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"title"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"Name of the Article"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">},</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"clickOnHeader"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"on"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"click"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"selector"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"#header"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"request"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"event"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"vars"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">{</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"eventCategory"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"examples"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">        </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"eventAction"</span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0f9d58; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"clicked-header"</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">      </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">    </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #616161; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">}</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></script></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #00796b; font-family: Consolas; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></amp-analytics></span></div> </td></tr> </tbody></table> </div> <br /> For a detailed description of data sets you can request, as well as the complete list of analytics providers supporting amp-analytics, check out the <a href="https://goo.gl/i3ygPc" target="_blank">amp-analytics documentation</a>. You can also see more implementation examples in the <a href="https://goo.gl/UHg2AK" target="_blank">Amp By Example site</a>.<br /> <br /> If you want to conduct a user experience experiment on your AMP pages,  such as an A/B test, you can use the <a href="https://goo.gl/XGCl6a" target="_blank">amp-experiment</a> element. Any configurations done in this element will also be exposed to <a href="https://goo.gl/6bFyTT" target="_blank">amp-analytics</a> and <a href="https://goo.gl/m0RcTF" target="_blank">amp-pixel</a>, so you can easily do a statistical analysis of your experiment.<br /> <br /> There are still <a href="https://goo.gl/Byddps" target="_blank">plenty of ongoing developments</a> for AMP analytics to help you gain insights as you AMPlify the user experience on your site. Visit the <a href="https://goo.gl/8maKOB" target="_blank">AMP Project roadmap</a> to see a summary of what the team is cooking up. If you see some features missing, please <a href="https://goo.gl/qFlsn9" target="_blank">file a request on GitHub</a>.<br /> <br /> <i>Posted by Arudea Mahartianto, Google AMP Specialist</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/09/how-to-set-up-analytics-on-your-amp-page.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:How to set up Analytics on your AMP page&url=https://analytics.googleblog.com/2016/09/how-to-set-up-analytics-on-your-amp-page.html&via=google'> 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style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 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