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)"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/solutions/" class="page-title-link ie-color-grey-e" title="Solutions">Solutions</a><div class="title"><h1>For CTV Publishers and Platforms</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_3f80b15dee3f805167657338569a6c77" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/couple-watching-tv-phone-3200x1800-1.jpg" alt="people sitting on a couch watching connected tv" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Connected television has changed how we watch TV. Now ad tech is transforming TV advertising</h2> </div> <div class="content"> <p><span style="font-weight: 400">It鈥檚 time to see TV from a new perspective. Index Exchange is bringing new standards, increased transparency, and technological advancements to connected TV (CTV), empowering broadcasters and streaming visionaries alike to realize the true value of TV鈥檚 evolution into a digital medium.</span></p> </div> </div> </div> </div> </div> <div id="block_31da21cea5209529442cf940d72a8e79" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">The Index Exchange Platform</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PREMIUMDEMAND-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Premium demand</h3> <div class="d-block content"><p>Gain access to a diverse spectrum of global demand. As a preferred supply partner of the world鈥檚 largest agencies, marketers, and DSPs, our strong connection to demand opens doors to new buyers and campaigns, and helps you increase share of spend from major CTV buyers.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/INVENTORYMANAGMENT2-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Inventory management</h3> <div class="d-block content"><p>Index delivers the access to demand you want, with the flexibility and control you need. From open auctions to direct deals and curated marketplaces to inventory packages for custom buys, we have the tools to help you better merchandise CTV inventory and manage demand on your terms.</p> </div> <a href="https://www.indexexchange.com/product/exchange-access-transactions/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Exchange quality</h3> <div class="d-block content"><p>With a focus on maintaining buyer confidence in the integrity of your inventory, Index applies strict criteria for CTV supply and adheres to the highest quality standards. As co-authors of the IAB Tech Lab鈥檚 ads.cert protocols, we鈥檙e leading the industry forward with a new framework for authenticating CTV transactions and eliminating ad fraud.</p> </div> <a href="https://www.indexexchange.com/product/exchange-quality/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Addressability</h3> <div class="d-block content"><p>Drive more revenue to your streaming apps and channels by increasing the relevancy of your viewers to addressable campaigns. Addressability remains an evolving aspiration for CTV, and Index is leading the way with a real-time identity framework that connects CTV inventory and publisher data to the graphs and DMPs that buyers trust.</p> </div> <a href="https://www.indexexchange.com/product/addressability-portfolio/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Data and analytics</h3> <div class="d-block content"><p>Gain clarity into the true value of your CTV inventory and make smarter monetization decisions. This starts with unparalleled price transparency and a receipt for every transaction. Index provides insights on bidding and buyer patterns as well as transaction-level reporting by content, device, deal ID, and more to help you optimize strategy and uncover new opportunities.</p> </div> <a href="https://www.indexexchange.com/product/data-analytics/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EASYINTEGRATION-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title"> Integration and support</h3> <div class="d-block content"><p>From choosing the right integration to optimizing bid requests to configuring inventory to meet the needs of demand, our expert team will guide you through the complex and highly nuanced streaming TV landscape so you can capitalize on programmatic CTV.</p> </div> </div> </div> </div> </div> </div> <div id="block_6eadb24b0a485735504da65b77f5c5d3" class="block-ie-central-intro ie-dark-mode"> <div class="container"> <div class="row justify-content-center"> <div class="col-md-12"> <div class="title-wrap text-center"> <h2 class="title"><p>“Index Exchange is a leader in programmatic tech with a proven track record. We chose to work with Index in CTV and streaming environments with the expectation they will create innovative capabilities that will drive improved yield and efficiency. Their agnostic approach and willingness to integrate across the ecosystem without bias further develops a fully transparent and fair marketplace.”</p> </h2> </div> <div class="content text-center"> <h5><span style="color: #ffffff">Tyler DeNicola</span></h5> <h5><span style="color: #ffffff">VP, programmatic revenue and partnerships, A+E Networks</span></h5> </div> </div> </div> </div> </div> <div id="block_d353e51fb39296826e421e1fb7035799" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: Streaming TV </h2> <p> While video advertising is sophisticated, it doesn鈥檛 need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV. </p> <a href="https://www.indexexchange.com/series/streaming-tv/" class="read-more" target="_self" > Watch now <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_f4ec728f77c226bc9e7068412447442f" class="block-ie-product-carousel"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header"> <h2 class="block-title">Related products</h2> <span class="all-products-link"> <a href="">All products<span class="icon-arrow-right" aria-hidden="true"></span></a> </span> </div> </div> </div> </div> <div class="container-fluid wrapper ie-ptb-none ie-product-carousel-container"> <div class="ie-product-carousel"> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2025/02/channels-formats-header-1920x1080-2.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/platform/channels-formats/">Channels and Formats <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Power your advertising and monetization across every format on any screen, all through a single platform. </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2025/02/streaming-tv-header-1920x1080-1.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/platform/channels-formats/streaming-tv/">Streaming TV <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Realize the true value of streaming TV with a platform designed for precise delivery and maximized yield. </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY_RBG.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/platform/exchange-quality/">Exchange Quality <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> With our direct relationships with premium media owners, dedicated teams that monitor every ad creative and placement, and strict policies prohibiting made-for-advertising sites, you can buy and sell with confidence across channels. </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EFFICIENCY_RBG.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/platform/exchange-efficiency/">Exchange Efficiency <span 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