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class="title"><h1>Educational Videos: Index Explains</h1></div> <div> <div class="block-text d-none d-md-block"> <p>While digital advertising, and the technology behind it, is sophisticated, it doesn鈥檛 need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.</p> </div> </div> </div> </div> </div> </div> </div> <div id="block_e866cd9ffeb1b7d34379340c4d595322" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2025/02/live-event-ad-serving-_Thumbnail-3200x1800-1.jpg" alt="Live Event Ad Serving" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>The Full Lifecycle of Live Event Ad Serving</h2> </div> <div class="content"> <p>Live events like sports championships, awards shows, and breaking news broadcasts present some of the most valuable and high-stakes opportunities in streaming TV advertising. But delivering personalized, relevant ads to millions of viewers in real time creates unique challenges for programmatic advertising. Rob Hazan, VP of product, streaming TV at Index Exchange, explains how live event advertising in streaming TV works and how the industry is addressing these challenges. </p> </div> <div class="readmore"> <a href="https://www.indexexchange.com/video-series/live-event-ad-serving/">Watch <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div style="height:40px" aria-hidden="true" class="wp-block-spacer ie-bg-color-grey-c"></div> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex" style="background-color:#e9e9e9"> <div class="wp-block-column p-0 m-0 is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading text-center" id="anchor3">Get notified when new videos are available</h4> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <script src="//go.indexexchange.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1139"></form> <script>MktoForms2.loadForm("//go.indexexchange.com", "942-BIU-279", 1139);</script> <script> MktoForms2.whenReady(function (form){ // add an onSuccess handler form.onSuccess(function(values, followUpUrl){ // get the form's jQuery element and hide it form.getFormElem().hide(); document.getElementById('confirmform').style.display = 'block'; // return false to prevent the submission handler from taking the lead to the follow up url return false; }); }); </script> <div id="confirmform" style="display:none;"><h3>Thank you</h3><p>You will be notified each time a new video is released.</p></div> </div> </div> <div style="height:64px" aria-hidden="true" class="wp-block-spacer bg-light"></div> <div id="block_79f07ff21ab838e006b560a656162ff1" class="block-ie-general-content ie-bg-color-grey-c p-0"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <p> </p> <h2></h2> <h2 id="anchor" style="font-size: 45px">Video series</h2> </div> </div> </div> </div> </div> <div id="block_b8feabdbaf46e2128ead86e6d2299ae3" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/11/addressability-tv-series-image-D2.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">INDEX EXPLAINS</div></div> <h2> Addressability </h2> <p> Today's addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability. </p> <a href="https://www.indexexchange.com/series/addressability/" class="read-more" target="_self" > Explore addressability videos <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_f07b86e662323de3ffd586242214239e" class="block-ie-call-to-action bg-light"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/08/Sustainability-image-copy.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">INDEX EXPLAINS</div></div> <h2> Sustainability </h2> <p> There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today. </p> <a href="https://www.indexexchange.com/series/sustainability/" class="read-more" target="_self" > Explore sustainability videos <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_ae4e0cef77d0f06e0752fdc5455bec46" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/08/Streaming-tv-series-image.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">INDEX EXPLAINS</div></div> <h2> Streaming TV </h2> <p> In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential. </p> <a href="https://www.indexexchange.com/series/streaming-tv/" class="read-more" target="_self" > Explore streaming TV videos <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_e79571bc70c7f8245bc73914a01fe8e4" class="block-ie-post-videos-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">All videos</h2> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <a href="https://www.indexexchange.com/video-series/live-event-ad-serving/" class="d-block"><div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2025/02/live-event-ad-serving-_Thumbnail-3200x1800-1-1024x576.jpg')"></div></a> <div class="content"> <div class="article-header"> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/video-series/live-event-ad-serving/">The Full Lifecycle of Live Event Ad Serving</a></h2> </div> <div class="video-duration"> 6:27 </div> </div> <div class="entry-content"> <a href="https://www.indexexchange.com/video-series/live-event-ad-serving/" class="read-more">Watch<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <a href="https://www.indexexchange.com/video-series/understanding-gpid/" class="d-block"><div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2025/01/GPID-3200x1800-1-1024x576.jpg')"></div></a> <div class="content"> <div class="article-header"> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/video-series/understanding-gpid/">Understanding GPID and Its Impact on Programmatic Advertising</a></h2> </div> <div class="video-duration"> 5:54 </div> </div> <div class="entry-content"> <a href="https://www.indexexchange.com/video-series/understanding-gpid/" class="read-more">Watch<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <a href="https://www.indexexchange.com/video-series/qps-optimization-programmatic/" class="d-block"><div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/12/qps-optimization_3200x1800-1024x576.jpg')"></div></a> <div class="content"> <div class="article-header"> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/video-series/qps-optimization-programmatic/">The Importance of QPS Optimization in Programmatic</a></h2> </div> <div class="video-duration"> 6:09 </div> </div> <div class="entry-content"> <a href="https://www.indexexchange.com/video-series/qps-optimization-programmatic/" 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