5 Steps for Successful Global Ecommerce Expansion

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ECommerce" > ECommerce</a> </div> <h1 class="h2">Global Ecommerce: Tips for International Expansion</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/GLobal-Commerce.jpg?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/GLobal-Commerce.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/GLobal-Commerce.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/GLobal-Commerce.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/GLobal-Commerce.jpg?w=150&h=84 150w" alt="An illustration of six people walking across a large map of the world: global commerce expansion." loading="eager" fetchpriority="high" /></span><figcaption class="body-3">Expanding your ecommerce strategy to any country comes with challenges and complexities. Here’s how to get it right. [Klaus Vedfelt / Getty]</figcaption></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">Entering new markets is a great way to increase your revenue and customer base. Follow our steps to achieve international commerce success.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/pei-en-thong/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/05/Headshot-copy.jpg?w=150" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/05/Headshot-copy.jpg 2846w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/05/Headshot-copy.jpg?w=526&h=500 526w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/05/Headshot-copy.jpg?w=768&h=730 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/05/Headshot-copy.jpg?w=1536&h=1460 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/05/Headshot-copy.jpg?w=2048&h=1947 2048w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/05/Headshot-copy.jpg?w=150&h=143 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Pei</span> <span class="hero-byline__name">Thong</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2024-05-28">May 28, 2024</time> <span class="hero-byline__reading-time"> 8 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" 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Sounds like a no-brainer, right? The fact is: Global ecommerce can be complex. We surveyed 2,700 commerce leaders and they reported a few steep obstacles. About a quarter of respondents said tax, customs, and cultural sensitivities are <a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel=" noopener">major challenges</a> to international commerce.</p> <p>If you’re considering global ecommerce, these five key steps will help you get started.</p> <h2 class="wp-block-heading" id="h-1-gauge-your-potential-in-different-markets">1. Gauge your potential in different markets</h2> <p>It’s easy to find digital transaction volume in a given country, but that’s just the starting point. Look deeper: Compare that volume to population size. Check if the digital and logistics capabilities can support more growth. Examine the geopolitical environment to make sure conditions are right. This will ensure that you’re using your resources to establish your business in markets that will deliver the best return on investment.</p> <p>It’s also critical to understand how well prospective consumers know your brand. If your brand is a relative unknown, factor in the cost, time, and effort of building awareness.</p> <p>This exercise will help determine the markets that will drive the most success for your business:</p> <ul class="wp-block-list"> <li>Search for consumers abroad who know your brand. </li> <li>Capture as many data points as possible. </li> <li>Dig into web tracking data to learn where people browse your site. </li> <li>If you have nontransactional sites in the countries you’re considering, analyze traffic volume and trends. </li> <li>Include referrers and social media signals in these markets.</li> </ul> <h2 class="wp-block-heading" id="h-2-come-up-with-a-global-ecommerce-plan-for-payment-and-fulfillment">2. Come up with a global ecommerce plan for payment and fulfillment</h2> <p>Global ecommerce expansion to any country comes with challenges and complexities. Understanding them from the get-go will help you prepare for growth and keep costs to a minimum as you enter new markets. For example, a U.S. retailer looking to expand into Canada needs to consider custom, duty, and taxes.</p> <p>Taxes can be very complex depending on your brand’s legal status in certain provinces. Similarly, companies in China face challenges that include performance, data residency compliance, and difficulty integrating with local Chinese platforms. As you expand globally, consider a <a href="https://www.salesforce.com/commerce/" target="_blank" rel=" noopener">commerce platform</a> that can calculate taxes and shipping without having to integrate with a third party. This will be a crucial asset to your global ecommerce strategy.</p> <p>It’s most effective to first target a small number of strategic, high-potential-for-growth countries. Fill in remaining markets with a verified third-party international fulfillment service that can plug into your own checkout experience. It’s best if the partner you choose can manage all back-end fulfillment on your behalf. Its capabilities should include payments, <a href="https://www.salesforce.com/blog/what-is-order-management/" target="_blank" rel=" noopener">fulfillment</a>, duties, customs, and tax compliance, and it should provide a low-risk option for testing across many markets. If not, these are costs — and risks — that your teams will need to manage on its own.</p> <div class="wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="alignfull wp-block-salesforce-blog-section-heading"> <h2 class="wp-block-salesforce-blog-section-heading__title"> Resources for Global Ecommerce Expansion </h2> </div> <div class="wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/form/commerce/soc-form-image.png" alt=""></a></figure> <h3 class="wp-block-heading" id="h-explore-growth-strategies-from-2-700-commerce-pros"><a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel=" noopener">Explore Growth Strategies from 2,700 Commerce Pros</a></h3> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/blog/what-is-inventory-management/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/article/what-is-inventory-management/inventory-management-og.png.transform/card/image.jpg" alt=""></a></figure> <h4 class="wp-block-heading" id="h-get-a-clear-view-of-your-inventory-across-all-locations"><a href="https://www.salesforce.com/blog/what-is-inventory-management/" target="_blank" rel=" noopener">Get a Clear View of Your Inventory Across All Locations</a></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/resources/articles/replatforming-guide/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/rp-og-card-replaforming-playbook.png.transform/card/image.jpg" alt=""></a></figure> <h4 class="wp-block-heading" id="h-ecommerce-replatforming-how-when-and-why-to-migrate"><a href="https://www.salesforce.com/resources/articles/replatforming-guide/" target="_blank" rel=" noopener">Ecommerce Replatforming: How, When, and Why to Migrate</a></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/blog/conversion-rate-optimization/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/041924_What-Is-Conversion-Rate-Optimization_-Five-Tips-to-Get-Started_A.jpg?w=768&h=432" alt=""></a></figure> <h4 class="wp-block-heading" id="h-how-to-kickstart-conversion-rate-optimization"><a href="https://www.salesforce.com/blog/conversion-rate-optimization/" target="_blank" rel=" noopener">How to Kickstart Conversion Rate Optimization</a></h4> </div> </div> </div> </div> <h2 class="wp-block-heading" id="h-3-localize-by-market">3. Localize by market</h2> <p>Once you decide there’s a market opportunity, immerse yourself in the consumers. Delivering a localized experience goes far beyond site translation, although even that has nuances. A “sweater” in the U.S. is a “jumper” in the U.K., for example.</p> <p>Language is the most important consideration for localization. Poor translation can be a major hindrance to conversion on foreign sites. Other factors include different address formats and varied checkout preferences. Thanks to large language models and generative AI, this can be made much more efficient and painless. For instance, generative page designers can help you create new webpages for different geographical locations in seconds with simple, conversational building tools. You can also use <a href="https://www.salesforce.com/blog/AI-in-ecommerce/" target="_blank" rel=" noopener">generative AI</a> tools to write localized product descriptions.</p> <p>Another key to painless localization is multi-site management. Updating multiple localized websites can be extremely time consuming if you have to manage each site and codebase on its own. The right commerce platform will make this easy by allowing you to use the same codebase across multiple sites. Imagine you have five different localized sites and you want to create a new promotion on all of them. With multi-site management and reusable components, you’d only have to make the change to your codebase once, and the experience would be updated everywhere.</p> <p>Identifying popular <a href="https://www.salesforce.com/resources/articles/social-commerce/" target="_blank" rel=" noopener">social channels</a> in your target region is another key factor. For example, social media has been the main channel for ecommerce in China for several years, but the platforms commonly used in China are not available in the U.S. With social commerce on the rise, it’s important to understand the intricacies of social platforms in different regions.</p> <p>Finally, campaigns may need a local makeover, too. Some countries start end-of-season sales earlier than others. And weather conditions in different hemispheres trigger the need for different clothing.</p> <h3 class="wp-block-heading" id="h-your-localization-checklist">Your localization checklist</h3> <ul class="wp-block-list"> <li>Decide on your approach for campaigns and promotions. Is it one-size-fits-all or country-specific?</li> <li>Consider your product catalog and inventory mix. Does one central warehouse sell the same products across all targeted countries or are there exclusive products per country?</li> <li>Develop your pricing strategy. Will the item price be the same across regions?</li> <li>Determine the shape and size of your teams. Will you have individual teams in the respective countries? What will be their size and level of web management skills?</li> <li>Identify social media platforms and trends prevalent in the region you’re targeting.</li> </ul> <div class="wp-block-salesforce-blog-trending-articles"> <header class="wp-block-salesforce-blog-trending-articles__header"> <h2 class="wp-block-salesforce-blog-trending-articles__title">Trending Articles</h2> </header> <a href="https://www.salesforce.com/blog/outreach-marketing-use-cases-generative-ai/" class="wp-block-salesforce-blog-trending-article"> <div class="wp-block-salesforce-blog-trending-article__thumbnail"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=889&quality=80" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=150&h=84 150w" alt="Productivity icons like email and chat on an illustration of a laptop with a blue background" loading="lazy"></span> </div> <div class="wp-block-salesforce-blog-trending-article__content"> <h3 class="wp-block-salesforce-blog-trending-article__content--title"> 3 Ways Generative AI Will Help Marketers Connect With Customers </h3> <p class="wp-block-salesforce-blog-trending-article__content--text trending-article__content--font-size-small"> 3 min read </p> </div> </a> <a href="https://www.salesforce.com/blog/learn-ai-skills-on-trailhead/" class="wp-block-salesforce-blog-trending-article"> <div class="wp-block-salesforce-blog-trending-article__thumbnail"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=889&quality=80" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png 1280w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=150&h=84 150w" alt="Illustrating of Einstein character surrounded by 3 Trailhead badges for AI skills" loading="lazy"></span> </div> <div class="wp-block-salesforce-blog-trending-article__content"> <h3 class="wp-block-salesforce-blog-trending-article__content--title"> Learn AI Skills on Trailhead </h3> <p class="wp-block-salesforce-blog-trending-article__content--text trending-article__content--font-size-small"> 12 min read </p> </div> </a> </div> <h2 class="wp-block-heading" id="h-4-determine-the-right-payment-strategy">4. Determine the right payment strategy</h2> <p>Payment strategies and taxes are two of the most complex factors affecting a global ecommerce expansion. Less than half <a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel=" noopener">(43%) of organizations</a> can always accept foreign currency payments and 38% of commerce leaders say shopper payment localization is an obstacle. Tackle these locally based on legislation, diversity of payment types, and consumer preferences.</p> <p>Analyze your target market to understand and offer the best payment mix. For example, many consumers in the Latin American market use a payment system called DineroMail. After making a purchase, shoppers are directed to a DineroMail site. They print out a payment slip, then take it to an OXXO or 7-Eleven to make their purchase. If you sell in Europe, you’ll need to take into account the varied payment methods by country. For example, SEPA (or the Single Euro Payments Area) allows cashless euro payments anywhere in the eurozone, but each country has its own unique methods — like iDeal in the Netherlands.</p> <p>To navigate various payment strategies, you’ll want to work with an <a href="https://www.salesforce.com/commerce/" target="_blank" rel=" noopener">ecommerce platform</a> that can natively support payment and currency plug-ins from all leading providers. This makes it easy to quickly launch relevant payment methods in the country or region of your choice. Customers can pay in their local currency using their preferred payment method.</p> <p>Brands also need to consider capture and settle when it comes to foreign payments. During the investment phase of your expansion, you can spend money on currency exchange fees if you pay local partners and employees in local currency but settle digital revenue in your home country.</p> <p>In some countries, things get more complex due to internet and consumer regulations. In others, you may face volatile currency. If you’re going to price in local currency but want to capitalize in your home market, watch exchange rates carefully. You may even consider evaluating risks and potential insurance options.</p> <p>On top of that, you may need to establish a local bank account abroad. Be sure to complete the entire application process as early as possible so all systems are in place when your site is ready to launch. Additionally, set up merchant accounts in the regions you will transact in and make sure your payment providers allow you to do so.</p> <h2 class="wp-block-heading" id="h-5-choose-the-right-partners-for-your-global-ecommerce-efforts">5. Choose the right partners for your global ecommerce efforts</h2> <p>Brands may want to use a <a href="https://www.salesforce.com/blog/mvp-ecommerce/" target="_blank" rel=" noopener">minimum viable product approach</a> to fast-track a global ecommerce expansion. Companies might consider working with existing vendors as a low-risk option to test markets. Before contracting with new partners, check existing third-party logistics providers (3PL). A payment gateway in Europe may also support payments in Latin America. Run a full assessment with all vendors to determine their capabilities.</p> <p>Make sure all 3PLs meet local requirements. For example, can your CMS handle European umlauts and Asian characters? There are a million things that can trip up your launch, frustrate your customers, or put a dent in your plans.</p> <h2 class="wp-block-heading" id="h-get-started-with-global-ecommerce">Get started with global ecommerce</h2> <p>Expanding into new markets is a great way for your business to grow your revenue and customer base. A <a href="https://www.salesforce.com/commerce/" target="_blank" rel=" noopener">flexible, scalable commerce platform</a> is key to finding success in new regions across the globe. Your ecommerce solution should make it easy to create and manage local site instances, as well as deploy localized marketing messages and promotions, global content strategies, custom price lists, and more. This is the beating heart of any successful global ecommerce approach.</p> <div class="layout-five wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">On the road to international expansion?</h2> <p class="wp-block-offer__description">Don’t leave home without our map to global commerce success. 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subscribe-segment__field"> <label class="subscribe-segment" for="commerce"> <div class="subscribe-segment__body"> <h3 class="h6 subscribe-segment__title">Commerce</h3> <div class="subscribe-segment__checkbox"> <input type="checkbox" name="commerce" id="commerce" value="true" class="segment-checkbox" /> <span class="subscribe-segment__label">Selected</span> </div> </div> </label> </div> <div class="field subscribe-segment__field"> <label class="subscribe-segment" for="marketing"> <div class="subscribe-segment__body"> <h3 class="h6 subscribe-segment__title">Marketing</h3> <div class="subscribe-segment__checkbox"> <input type="checkbox" name="marketing" id="marketing" value="true" class="segment-checkbox" /> <span class="subscribe-segment__label">Selected</span> </div> </div> </label> </div> <div class="field subscribe-segment__field"> <label class="subscribe-segment" for="serviceSupport"> <div class="subscribe-segment__body"> <h3 class="h6 subscribe-segment__title">Service</h3> <div class="subscribe-segment__checkbox"> <input type="checkbox" name="serviceSupport" id="serviceSupport" value="true" class="segment-checkbox" /> <span class="subscribe-segment__label">Selected</span> </div> </div> </label> </div> <div class="field subscribe-segment__field"> <label class="subscribe-segment" for="sales"> <div class="subscribe-segment__body"> <h3 class="h6 subscribe-segment__title">Sales</h3> <div class="subscribe-segment__checkbox"> <input type="checkbox" name="sales" id="sales" value="true" class="segment-checkbox" /> <span class="subscribe-segment__label">Selected</span> </div> </div> </label> </div> </div> <input type="checkbox" name="segmentSelected" value="true" class="segments-selected-checkbox" id="segment-selection_modal" data-error-id="segment-selection_modal" style="display: none" /> <span class="error-msg body-fine" id="segment-selection-errMsg_modal"> Please select at least one newsletter. </span> </div> <div class="subscribe-form__contact-fields"> <div class="subscribe__fields"> <div class="field"> <input class="subscribe__field-info" data-error-id="UserEmail-errMsg_modal" id="UserEmail_modal" type="email" name="UserEmail" placeholder="Email" required> <label class="screen-reader-text" for="UserEmail_modal">Email</label> <span class="error-msg body-fine" id="UserEmail-errMsg_modal">Enter a valid e-mail address</span> </div> <div class="field field--grow"> <select class="subscribe__field-info" data-error-id="CompanyCountry-errMsg_modal" id="CompanyCountry_modal" name="CompanyCountry" aria-describedby="CompanyCountry-errMsg" autocomplete="country-name" required> <option selected="" value="" label="Select your country">Select your country</option> <option value="US" label="United States">United States</option> <option value="AF" label="Afghanistan">Afghanistan</option> <option value="AL" label="Albania">Albania</option> <option value="DZ" label="Algeria">Algeria</option> <option value="AS" label="American Samoa">American Samoa</option> <option value="AD" label="Andorra">Andorra</option> <option value="AI" label="Anguilla">Anguilla</option> <option value="AQ" label="Antarctica">Antarctica</option> <option value="AG" label="Antigua And Barbuda">Antigua And Barbuda</option> <option value="AR" label="Argentina">Argentina</option> <option value="AM" label="Armenia">Armenia</option> <option value="AW" label="Aruba">Aruba</option> <option value="AU" label="Australia">Australia</option> <option value="AT" label="Austria">Austria</option> <option value="AZ" label="Azerbaijan">Azerbaijan</option> <option value="BS" label="Bahamas, The">Bahamas, The</option> <option value="BH" label="Bahrain">Bahrain</option> <option value="BD" label="Bangladesh">Bangladesh</option> <option value="BB" label="Barbados">Barbados</option> <option value="BY" label="Belarus">Belarus</option> <option value="BZ" label="Belize">Belize</option> <option value="BE" label="Belgium">Belgium</option> <option value="BJ" label="Benin">Benin</option> <option value="BM" label="Bermuda">Bermuda</option> <option value="BT" label="Bhutan">Bhutan</option> <option value="BO" label="Bolivia">Bolivia</option> <option value="BV" label="Bouvet Is">Bouvet Is</option> <option value="BA" label="Bosnia and Herzegovina">Bosnia and Herzegovina</option> <option value="BW" label="Botswana">Botswana</option> <option value="BR" label="Brazil">Brazil</option> <option value="IO" label="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="BN" label="Brunei">Brunei</option> <option value="BG" label="Bulgaria">Bulgaria</option> <option value="BF" label="Burkina Faso">Burkina Faso</option> <option value="BI" label="Burundi">Burundi</option> <option value="KH" label="Cambodia">Cambodia</option> <option value="CM" label="Cameroon">Cameroon</option> <option value="CA" label="Canada">Canada</option> <option value="CV" label="Cape Verde">Cape Verde</option> <option value="KY" label="Cayman Is">Cayman Is</option> <option value="CF" label="Central African Republic">Central African Republic</option> <option value="TD" label="Chad">Chad</option> <option value="CL" label="Chile">Chile</option> <option value="CN" label="China">China</option> <option value="HK" label="Hong Kong">Hong Kong</option> <option value="MO" label="Macau">Macau</option> <option value="CX" label="Christmas Is">Christmas Is</option> <option value="CC" label="Cocos (Keeling) Is">Cocos (Keeling) Is</option> <option value="CO" label="Colombia">Colombia</option> <option value="KM" label="Comoros">Comoros</option> <option value="CK" label="Cook Islands">Cook Islands</option> <option value="CR" label="Costa Rica">Costa Rica</option> <option value="CI" label="Cote D'Ivoire (Ivory Coast)">Cote D'Ivoire (Ivory Coast)</option> <option value="HR" label="Croatia (Hrvatska)">Croatia (Hrvatska)</option> <option value="CY" label="Cyprus">Cyprus</option> <option value="CZ" label="Czech Republic">Czech Republic</option> <option value="CD" label="Democratic Republic of the Congo">Democratic Republic of the Congo</option> <option value="DK" label="Denmark">Denmark</option> <option value="DM" label="Dominica">Dominica</option> <option value="DO" label="Dominican Republic">Dominican Republic</option> <option value="DJ" label="Djibouti">Djibouti</option> <option value="EC" label="Ecuador">Ecuador</option> <option value="EG" label="Egypt">Egypt</option> <option value="SV" label="El Salvador">El Salvador</option> <option value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option 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