Get Conversational for Retail Shopping Experiences

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class="return-banner__link has-right-arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" fill="none" stroke="#032e61" stroke-width="2"><path d="M10 2.343 15.657 8 10 13.657M1.092 8H13.91" /></svg> </span> </div> </div> <button type="button" class="btn return-banner__close-button js-return-banner-close-btn" aria-label="Close banner"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 15 15" aria-hidden="true" class="return-banner__close-icon"><path stroke="#032D60" stroke-width="2" d="m1 1 13 13m0-13L1 14" /></svg> </button> </a> <main id="main-content"> <article class="post post--v2 post--article"> <header class="post__header"> <div class="container"> <div class="hero-v2 "> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/blog/category/retail/" class="sf-tag topic topic--retail sf-tag--retail" aria-label="Filed under Retail" > Retail</a> </div> <h1 class="h2">Let’s Talk About Conversational Search (And Other Commerce Tips for the Holiday Season)</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=150&h=84 150w" alt="A woman sits outside a cafe using her phone for a retail shopping experience" loading="eager" fetchpriority="high" /></span><figcaption class="body-3">This holiday shopping season, generative AI can power conversational search that leads to more cart conversions. [Carlos G. Lopez / Getty Images] </figcaption></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">Conversational commerce is our top tactic for retailers who want to drive conversion this year. </h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/michelle-grant/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg?w=113" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg 600w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg?w=375&h=500 375w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg?w=113&h=150 113w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Michelle</span> <span class="hero-byline__name">Grant</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2024-06-25">June 25, 2024</time> <span class="hero-byline__reading-time"> 7 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav 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fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>Your customers value quick, easy, and convenient retail shopping experiences all year long but especially during peak shopping season. Even before they’re ready to buy, shoppers often start browsing with their fingertips, searching for deals and comparing prices. </p> <p>This holiday season, digital channels will continue to grow in importance. <a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel=" noopener">More than half</a> of revenue is expected to come from digital channels within the next two years. To stay competitive, you must wow your customers with frictionless shopping journeys that are intuitive, streamlined, and fast. When planning your retail holiday strategy, put your customers’ needs first and simplify the retail shopping experience.</p> <h3 class="wp-block-heading" id="h-our-sure-fire-holiday-commerce-tips">Our sure-fire holiday commerce tips:</h3> <ol class="wp-block-list"> <li><a href="#h-tip-1-power-conversational-commerce-with-generative-ai">Use generative artificial intelligence (AI) for conversational commerce</a>.</li> <li><a href="#h-tip-2-keep-online-retail-shopping-experiences-in-the-moment-nbsp">Keep online retail shopping experiences in the moment</a>.</li> <li><a href="http://h-tip-3-prioritize-frictionless-purchase-and-fulfillment">Prioritize frictionless purchase and fulfillment</a>.</li> <li><a href="#h-tip-4-simplify-online-returns">Simplify online returns</a>.</li> </ol> <h2 class="wp-block-heading" id="h-tip-1-power-conversational-commerce-with-generative-ai"><strong>Tip #1: Power conversational commerce with generative AI</strong></h2> <p><a href="https://www.salesforce.com/blog/holiday-shopping-season-results/" target="_blank" rel=" noopener">Last year</a>, we saw commerce teams <a href="https://www.salesforce.com/blog/ai-in-retail/" target="_blank" rel=" noopener">use generative AI to transform the retail shopping experience</a>. They offered product recommendations based on search history, responded to real-time customer questions with bots, and predicted product demand based on trends. In fact, 82% of commerce organizations that implemented AI saw moderate to major improvements in the customer experience.</p> <p>Now, retailers can take the next step with generative AI. Conversational commerce, large language models, and natural language processing have changed the gift-giving game. </p> <p>Conversational search lets online shoppers ask questions in the everyday language they would use if talking to an in-store associate. Rather than using defined commands, shoppers can enter (or ask) complete queries with detail and context. It’s a much better shopping experience because it results in more accurate and personalized responses and improves product discovery, increasing shopper satisfaction.</p> <div class="wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="alignfull wp-block-salesforce-blog-section-heading"> <h2 class="wp-block-salesforce-blog-section-heading__title"> Retail Secrets for Holiday Season Success </h2> </div> <div class="wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/resources/retail/holiday-readiness/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/resources/industries/retail/retail-holiday-guide-metadata-768x432.jpg" alt=""/></a></figure> <h3 class="wp-block-heading" id="h-the-2024-retail-holiday-planning-guide"><a href="https://www.salesforce.com/resources/retail/holiday-readiness/" target="_blank" rel=" noopener">The 2024 Retail Holiday Planning Guide</a></h3> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/blog/holiday-shopping-predictions/" target="_blank" rel=" noopener"><img fetchpriority="high" decoding="async" width="2121" height="1414" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=2121" alt="Three women stand in a mall holding wrapped boxes. Holiday shopping predictions say it’s likely they paid for them with credit cards." class="wp-image-92052" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg 2121w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=750&h=500 750w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=768&h=512 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=1536&h=1024 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=2048&h=1365 2048w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=150&h=100 150w" sizes="(max-width: 2121px) 100vw, 2121px" /></a><figcaption class="wp-element-caption"><br></figcaption></figure> <h4 class="wp-block-heading" id="h-our-2024-holiday-shopping-predictions"><a href="https://www.salesforce.com/blog/holiday-shopping-predictions/" target="_blank" rel=" noopener">Our 2024 Holiday Shopping Predictions</a></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/resources/articles/how-to-build-an-ecommerce-website/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/Commerce/og-card-how-to-build-an-ecommerce.png" alt=""/></a></figure> <h4 class="wp-block-heading" id="h-how-to-build-an-ecommerce-website-that-converts"><a href="https://www.salesforce.com/resources/articles/how-to-build-an-ecommerce-website/" target="_blank" rel=" noopener">How to Build an Ecommerce Website That Converts</a></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/resources/articles/prevent-website-downtime-form/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/industries/articles/prevent-website-downtime/OC-image-prevent-website-downtime.png" alt=""/></a></figure> <h4 class="wp-block-heading" id="h-how-to-scale-and-prevent-website-downtime"><a href="https://www.salesforce.com/resources/articles/prevent-website-downtime-form/" target="_blank" rel=" noopener">How to Scale and Prevent Website Downtime</a></h4> </div> </div> </div> <p></p> </div> <p>Last year, 17% of orders in November and December were influenced by AI, totaling $199 billion in sales. In Cyber Week alone, seven days of online sales generated $51 billion worldwide through AI. <a href="https://www.salesforce.com/resources/retail/holiday-readiness/" target="_blank" rel=" noopener">Conversational search will be a major force</a> this season. As retailers increasingly embed AI into search experiences, <a href="https://www.salesforce.com/blog/holiday-shopping-predictions/" target="_blank" rel=" noopener">we predict a nearly 3x better conversion rate</a> compared to traffic not engaging with site search this year.<br>(<a href="#h-our-sure-fire-holiday-commerce-tips">Return to top</a>.) </p> <h2 class="wp-block-heading" id="h-tip-2-keep-online-retail-shopping-experiences-in-the-moment-nbsp"><strong>Tip #2: Keep online retail shopping experiences in the moment </strong></h2> <p>Staying ahead of the next big holiday can be a challenge. Flash sales, blowout events, and huge promotions drive new waves of online traffic to your website, app, and social media channels. When one <a href="https://www.salesforce.com/resources/articles/prevent-website-downtime/" target="_blank" rel=" noopener">peak moment</a> is over, don’t confuse shoppers by letting it linger on your website days later. When deals aren’t refreshed instantly and consistently across all your customer touchpoints, it causes headaches for your staff and frustration for your customers.</p> <p>How do the most efficient, effective teams keep their <a href="https://www.salesforce.com/resources/articles/how-to-build-an-ecommerce-website/" target="_blank" rel=" noopener">ecommerce websites</a> updated with the most current messaging, products, and offers? With <a href="https://www.salesforce.com/resources/articles/composable-commerce/" target="_blank" rel=" noopener">composable commerce</a>. In just a few clicks, you can make changes to all of your digital channels, including mobile and social, automatically and simultaneously. You don’t even need to engage your developers. Best of all, shoppers will love that you’re meeting them at the right moment and reward you with their business. Leaders know the speed and agility gained through composable commerce gives their business a competitive edge — especially during the fast-moving holiday season. That’s why <a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel=" noopener">46% of IT teams</a> have implemented it, and 43% plan to. </p> <p>Additionally, when this architecture is integrated with your <a href="https://www.salesforce.com/resources/articles/social-commerce/" target="_blank" rel=" noopener">social channels</a>, you can serve up dynamic product ads and offer in-app checkout. These surprise shopping opportunities encourage purchases by consumers who weren’t actively browsing but were intrigued by a product spied in a social post.<br>(<a href="#h-our-sure-fire-holiday-commerce-tips">Return to top</a>.)</p> <h2 class="wp-block-heading" id="h-tip-3-prioritize-frictionless-purchase-and-fulfillment"><strong>Tip #3: Prioritize frictionless purchase and fulfillment</strong></h2> <p>Everyone is in a hurry, but never more so than during the holiday shopping season. Whether online or in-store, customers want to quickly find, pay, and bring home their treasures as soon as possible. Encourage customers to make that final “click” by upgrading your payment and fulfillment options with an eye on flexibility and convenience. Make it easy to shop by upgrading:</p> <ul class="wp-block-list"> <li><strong>Payments:</strong> Just as tap-and-go credit cards have become the norm in the store, don’t overlook <a href="https://www.salesforce.com/commerce/online-payment-solution/checkout-guide/" target="_blank" rel=" noopener">one-click online payments</a> and high-growth payment options like mobile wallets, Buy Now Pay Later (BNPL), and Pay Over Time (POT). </li> <li><strong>Store fulfillment:</strong> Enable flexible fulfillment options, like buy-online-pick-up-in-store (BOPIS), a choice that’s popular with customers and that’s been adopted by <a href="https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/" target="_blank" rel=" noopener">85% of retailers</a>. </li> <li><strong>Try-at-home services:</strong> Some retailers are experimenting with temporary try-at-home options that let customers use products for a few days without charge. </li> <li><strong>Notice of out-of-stocks and slow delivery:</strong> Don’t disappoint buyers by revealing the gift they need for next week’s party is out of stock <em>after</em> they’ve completed their online purchase. Note shipping delays on the product page and suggest a comparable product as a replacement. </li> <li><strong>Make it easy for customers to track purchases:</strong> Be sure they can access their order history, track delivery, and use self-service to arrange a return or exchange. <br>(<a href="#h-our-sure-fire-holiday-commerce-tips">Return to top</a>.) </li> </ul> <h2 class="wp-block-heading" id="h-tip-4-simplify-online-returns"><strong>Tip #4: Simplify online returns</strong></h2> <p>Don’t let messy returns ruin the retail shopping experience. Merchandise <a href="https://nrf.com/research/2023-consumer-returns-retail-industry" target="_blank" rel=" noopener">returns cost retailers $743 billion</a> in 2023, with nearly 14.5% of purchases heading back to stores and warehouses. If you’re considering scaling back return policies by shrinking the return window, establishing final sales, or charging restocking fees, first consider the impact it could have on customer loyalty. For many customers, the return and exchange policy is the <a href="https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/" target="_blank" rel=" noopener">top reason they choose a retailer</a>. Even more important, <a href="https://www.incisiv.com/report-omnichannel-returns-2022#Download-report" target="_blank" rel=" noopener">95% of customers</a> say a bad returns experience makes them less likely to buy from a brand again. </p> <p>You don’t have to risk customer satisfaction to preserve margins. It’s possible to streamline returns for customers, retain revenue, <em>and</em> <a href="https://www.salesforce.com/blog/painless-retail-returns/" target="_blank" rel=" noopener">save on costs</a>:</p> <ul class="wp-block-list"> <li><strong>Automate returns:</strong> Let customers generate their own return authorization codes and labels, and make shipping free — an experience preferred by 64% of shoppers, according to our research. Additionally, you’ll reduce service worker caseload and lower cost to serve.</li> <li><strong>Enhance product detail pages:</strong> Make sure your <a href="https://www.salesforce.com/blog/product-listing-page/" target="_blank" rel=" noopener">product pages</a> provide detailed descriptions. We found 46% of consumers relied on customer reviews when choosing the correct size and color, followed by user-generated photos and sizing charts, all of which reduced the volume of returns. </li> <li><strong>Encourage exchanges, not returns:</strong> When a customer requests a return online, offer personalized product recommendations to replace the initial purchase. We see 88% of consumers prefer an exchange to a return at least some of the time. </li> <li><strong>Collect returns from a centralized location:</strong> Allow customers to drop returns at a central location managed by a third-party returns provider, like what Amazon does at Whole Foods and Kohl’s. It’s convenient for customers and helps you save on costs since you can bulk-ship packages back to the warehouse. </li> <li><strong>Enable instant refunds:</strong> Our research found 46% of customers think instant refunds make returns easier. As soon as your employee scans the return shipping label, issue the refund.<br>(<a href="#h-our-sure-fire-holiday-commerce-tips">Return to top</a>.)</li> </ul> <h2 class="wp-block-heading" id="h-easy-retail-shopping-experiences-keep-customers-loyal"><strong>Easy retail shopping experiences keep customers loyal</strong></h2> <p>As shoppers go mobile, commerce teams need to get agile and offer simplified digital touchpoints and flexible purchase, fulfillment, returns, and service options. Make peak shopping moments more convenient by using real-time data, AI, and automation to deliver connected, consistent, and simplified retail shopping experiences. <br>(<a href="#h-our-sure-fire-holiday-commerce-tips">Return to top</a>.)</p> </div> <div class="post__social post__social--v2 post__social--has-title post__social--bottom"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fretail-shopping-experience%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=Let%E2%80%99s%20Talk%20About%20Conversational%20Search%20%28And%20Other%20Commerce%20Tips%20for%20the%20Holiday%20Season%29" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path 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Dreamforce Agenda" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/09/df-agenda-2022.jpg?w=128&h=96&crop=1&quality=75" sizes="225px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/09/df-agenda-2022.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/09/df-agenda-2022.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/09/df-agenda-2022.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/09/df-agenda-2022.jpg?w=150&h=84 150w" alt="Three people standing at the entrance to the Dreamforce campground" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/dreamforce-agenda-schedule/" target="_self"> Build Your 2024 Dreamforce Agenda </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 4 min 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class="subscribe-segment__label">Selected</span> </div> </div> </label> </div> <div class="field subscribe-segment__field"> <label class="subscribe-segment" for="sales"> <div class="subscribe-segment__body"> <h3 class="h6 subscribe-segment__title">Sales</h3> <div class="subscribe-segment__checkbox"> <input type="checkbox" name="sales" id="sales" value="true" class="segment-checkbox" /> <span class="subscribe-segment__label">Selected</span> </div> </div> </label> </div> </div> <input type="checkbox" name="segmentSelected" value="true" class="segments-selected-checkbox" id="segment-selection_modal" data-error-id="segment-selection_modal" style="display: none" /> <span class="error-msg body-fine" id="segment-selection-errMsg_modal"> Please select at least one newsletter. </span> </div> <div class="subscribe-form__contact-fields"> <div class="subscribe__fields"> <div class="field"> <input class="subscribe__field-info" data-error-id="UserEmail-errMsg_modal" id="UserEmail_modal" type="email" name="UserEmail" placeholder="Email" required> <label class="screen-reader-text" for="UserEmail_modal">Email</label> <span class="error-msg body-fine" id="UserEmail-errMsg_modal">Enter a valid e-mail address</span> </div> <div class="field field--grow"> <select class="subscribe__field-info" data-error-id="CompanyCountry-errMsg_modal" id="CompanyCountry_modal" name="CompanyCountry" aria-describedby="CompanyCountry-errMsg" autocomplete="country-name" required> <option selected="" value="" label="Select your country">Select your country</option> <option value="US" label="United States">United States</option> <option value="AF" label="Afghanistan">Afghanistan</option> <option value="AL" label="Albania">Albania</option> <option value="DZ" label="Algeria">Algeria</option> <option value="AS" label="American Samoa">American Samoa</option> <option value="AD" label="Andorra">Andorra</option> <option value="AI" label="Anguilla">Anguilla</option> <option value="AQ" label="Antarctica">Antarctica</option> <option value="AG" label="Antigua And Barbuda">Antigua And Barbuda</option> <option value="AR" label="Argentina">Argentina</option> <option value="AM" label="Armenia">Armenia</option> <option value="AW" label="Aruba">Aruba</option> <option value="AU" label="Australia">Australia</option> <option value="AT" label="Austria">Austria</option> <option value="AZ" label="Azerbaijan">Azerbaijan</option> <option value="BS" label="Bahamas, The">Bahamas, The</option> <option value="BH" label="Bahrain">Bahrain</option> <option value="BD" label="Bangladesh">Bangladesh</option> <option value="BB" label="Barbados">Barbados</option> <option value="BY" label="Belarus">Belarus</option> <option value="BZ" label="Belize">Belize</option> <option value="BE" label="Belgium">Belgium</option> <option value="BJ" label="Benin">Benin</option> <option value="BM" label="Bermuda">Bermuda</option> <option value="BT" label="Bhutan">Bhutan</option> <option value="BO" label="Bolivia">Bolivia</option> <option value="BV" label="Bouvet Is">Bouvet Is</option> <option value="BA" label="Bosnia and Herzegovina">Bosnia and Herzegovina</option> <option value="BW" label="Botswana">Botswana</option> <option value="BR" label="Brazil">Brazil</option> <option value="IO" label="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="BN" label="Brunei">Brunei</option> <option value="BG" label="Bulgaria">Bulgaria</option> <option value="BF" label="Burkina Faso">Burkina Faso</option> <option value="BI" label="Burundi">Burundi</option> <option value="KH" label="Cambodia">Cambodia</option> <option value="CM" label="Cameroon">Cameroon</option> <option value="CA" label="Canada">Canada</option> <option value="CV" label="Cape Verde">Cape Verde</option> <option value="KY" label="Cayman Is">Cayman Is</option> <option value="CF" label="Central African Republic">Central African Republic</option> <option value="TD" label="Chad">Chad</option> <option value="CL" label="Chile">Chile</option> <option value="CN" label="China">China</option> <option value="HK" label="Hong Kong">Hong Kong</option> <option value="MO" label="Macau">Macau</option> <option value="CX" label="Christmas Is">Christmas Is</option> <option value="CC" label="Cocos (Keeling) Is">Cocos (Keeling) Is</option> <option value="CO" label="Colombia">Colombia</option> <option value="KM" label="Comoros">Comoros</option> <option value="CK" label="Cook Islands">Cook Islands</option> <option value="CR" label="Costa Rica">Costa Rica</option> <option value="CI" label="Cote D'Ivoire (Ivory Coast)">Cote D'Ivoire (Ivory Coast)</option> <option value="HR" label="Croatia (Hrvatska)">Croatia (Hrvatska)</option> <option value="CY" label="Cyprus">Cyprus</option> <option value="CZ" label="Czech Republic">Czech Republic</option> <option value="CD" label="Democratic Republic of the Congo">Democratic Republic of the Congo</option> <option value="DK" label="Denmark">Denmark</option> <option value="DM" label="Dominica">Dominica</option> <option value="DO" label="Dominican Republic">Dominican Republic</option> <option value="DJ" label="Djibouti">Djibouti</option> <option value="EC" label="Ecuador">Ecuador</option> <option value="EG" label="Egypt">Egypt</option> <option value="SV" label="El Salvador">El Salvador</option> <option value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New 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