Digital Marketing Strategy and Planning Toolkit

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templates to improve the effectiveness of digital marketing for your business</h3> <div class="s_block twothree"> <p><strong>Do you have a clear, integrated strategy for digital marketing?</strong></p> <p>Our <em>Managing Digital Marketing</em> research report shows that, even today, nearly 50% of businesses still don't have a clear digital strategy.</p> <p>Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business.</p> <p>Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.</p> <p><strong>Smart Insights is here to help you</strong></p> <p>Smart Insights membership helps businesses develop data-driven digital marketing strategies which help them compete better.</p> <p>Sign up as a free member to use the templates below from our Digital Marketing Strategy and Planning Toolkit to audit your use of digital marketing and identify priorities to improve effectiveness.</p> <p>Our paid membership plans offer in-depth guidance using our Learning Paths and Quick Wins covering all aspects of digital marketing.</p> </div> <div class="s_block three last"> <div class="image_surround"> <img src="https://www.smartinsights.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-11-at-10.41.03.png" alt="Marketing excellence diagram"> <p>Review your digital maturity with our free capability benchmarks</p> </div> </div> <span class="clear"></span> </div> </div> <div class="band yellow"> <div class="s_wrapper"> <div class="text-center badge-circle"> <img class="badge" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/membership-basic-large.png" alt="Free membership icon"> </div> <header> <p class="h1 text-center">Start improving now with our Free Membership</p> <p class="text-center">Improve your knowledge of Digital Marketing Strategy and Planning with our Free guide Free digital marketing plan template today</p> </header> <div class="s_block twothree"> <ul> <li>Create a digital marketing plan quickly and easily </li><li>Use our simple template based on the acclaimed Smart Insights RACE planning framework</li><li>Learn the essential strategic activities to manage digital for each part of RACE</li> </ul> <p><strong>PLUS:</strong> with our FREE membership, you'll also <strong>get access to these bonus resources;</strong></p> <ul> <li>15+ free guides and templates to get you started</li> <li>Benchmark your current capability across 10 other essential areas of marketing in our assessment tool</li> <li>Join a community of over a million marketers</li> </ul> <form action="/insights/free-membership/" method="get" id="basic_signup"> <input type="email" name="om_email" placeholder="Email Address"> <input type="submit" value="Get instant access to our free guides and templates"> <a data-login="" href="" data-wpel-link="internal">Already a Free member? Login here</a> </form> </div> <div class="s_block three last"> <div class="basic_card"> <div class="basic_card_header"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_basic.png" alt="Free membership badge icon"> Free Membership is required<span class="free-circle">FREE</span> </div> <div class="basic_card_content"> <img src="https://www.smartinsights.com/wp-content/uploads/2011/05/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg" alt="Guide cover image"> </div> </div> </div> <span class="clear"></span> </div> </div> <div class="s_wrapper" id="lower_section"> <p class="h2 text-center"><strong>Create a winning Digital Marketing Strategy and Planning strategy</strong></p> <p class="text-center">Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.</p> <div class="s_block twothree"> <p><strong>Global brands and small businesses alike use the Smart Insights Digital Strategy Toolkit to create and implement their digital business?聽</strong></p> <p>This toolkit gives you聽a <strong>proven system that has been field-tested in many businesses from the largest to the smallest, so you can confidently use on your business or clients today</strong>.</p> <p>What鈥檚 more, our online marketing strategy toolkit offers you <strong>practical, actionable, step-by-step guidance using Excel, Powerpoint and Word templates and examples</strong>,聽so you can quickly start creating a new strategy using all the resources you need.</p> <p>Our strategy course is structured using聽our tried-and-tested <strong>RACE Growth system</strong> to help you rapidly create an actionable plan to grow your business :</p> <ul> <li><strong>Plan</strong><b>:聽</b>Create a plan using our workbook while you complete the course</li> <li><strong>Reach:聽</strong>Build awareness, demand and attracted targeted visitors to your site</li> <li><strong>Act:聽</strong>Define customer journeys for your personas and maximize leads</li> <li><strong>Convert:聽</strong>Persuade prospects to convert through online and offline channels</li> <li><strong>Engage:聽</strong>Develop long-term customer value using email and social media marketing</li> </ul> </div> <div class="s_block three last"> <div class="image_surround2"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/improve_circle.png" alt="Opportunity Stratgey & Action diagram"> <p>Armed with our Digital Marketing Strategy and Planning Toolkit, the world's top marketers use our unique approach to develop winning Digital Marketing Strategy and Planning strategies.</p> </div> </div> <span class="clear"></span> </div> </div> <div id="si_resource_listing" class="smart"> <div class="band blue"> <div class="s_wrapper"> <div class="guide_bottom_panel"> <p class="h1">How do I get the Digital Marketing Strategy and Planning Toolkit?</p> <p class="white">You need to be a Starter or Pro member to get full access to this toolkit but we offer a free sample to get you started.</p> <div class="text-center"> <a class="button" href="/membership/membership-pricing/" data-wpel-link="internal">SEE MEMBERSHIP OPTIONS</a> </div> <div class="text-center"> <a data-login="" href="" data-wpel-link="internal">Already a Starter or Pro member? 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