Revolutionizing storytelling through remote video capture

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59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-brand-storytelling tag-exclusive-content tag-article "> <section class="post-full-content Brand storytelling"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-11-22">22 November 2024</time> <span class="reading-time">10 min read</span> </section> <h1 class="post-full-title">Revolutionizing storytelling through remote video capture</h1> <section class="post-full-meta"> <a href="/tag/brand-storytelling/">Brand storytelling</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/dan-gable/"> <img class="author-profile-image" src="/content/images/size/w300/2023/08/1517714493515.jpeg" alt="Dan Gable" /> <section class="author-card-content"> <h4 class="author-card-name">Dan Gable</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/11/Revolutionizing-storytelling-through-remote-video-capture.png);"> </div> </header> <script> inArticleAdListDisabled = true; </script> <div class="post-content"> <p> <p>Revolutionizing storytelling through video is about more than just crafting compelling content—it’s about connection, authenticity, and relevance. </p><p>I’m Dan Gable, the Founder of ShoutOut, and my experience in video production and customer storytelling has given me a deep understanding of how to create videos that truly resonate.  </p><p>In this article, I’ll share insights and practical tips on using video as a <a href="https://www.customermarketingalliance.com/how-storytelling-works-to-perfect-customer-marketing/"><u>powerful storytelling tool</u></a>. From leveraging authenticity and relevance to embracing the power of formats, these strategies will help you create content that leaves a lasting impact. </p><p>Let’s explore how to craft videos that engage, educate, and inspire audiences in meaningful ways.</p><h2 id="why-video-is-a-powerful-tool-for-storytelling">Why video is a powerful tool for storytelling</h2><p>Video holds a unique position in storytelling because it combines two critical elements: sight and sound. </p><p>Video provides information in a way that's immediate and impactful. This dual-channel delivery makes it an unparalleled medium for communication. Beyond information, video connects us on a personal level. </p><p><strong>Think about it:</strong> when you watch a video of someone you've never met, you instinctively form opinions about them. That's the power of microexpressions and body language, which video captures so effectively.</p><p>This capability makes video an extraordinary tool for scaling communication. It allows individuals and businesses to reach audiences far and wide while maintaining a sense of personal connection.</p><p>Bookmark: https://www.customermarketingalliance.com/4-case-study-video-templates-you-can-start-using-today/</p><h3 id="the-shift-to-discovery-platforms">The shift to discovery platforms</h3><p>We’re living in a fascinating time for video, particularly on social media. </p><p>Platforms like TikTok, Instagram Reels, and YouTube Shorts are changing how content reaches audiences. These platforms are “discovery platforms,” meaning success is no longer dependent on having a massive follower count. Instead, it’s all about creating high-quality, relevant content. </p><p>Your video can go viral and reach thousands—even millions—of people organically, purely based on its value or appeal.</p><p>This shift has also transformed who influences us. It’s no longer just celebrities or social media stars; everyday people and subject matter experts are now shaping opinions and creating impactful content. This democratization of influence is something brands and individuals alike can harness.</p><h3 id="leveraging-video-in-new-ways">Leveraging video in new ways</h3><p>For brands, this new era of <a href="https://www.customermarketingalliance.com/harnessing-the-power-of-customer-videos/"><u>video content</u></a> opens up exciting opportunities. </p><p>UGC doesn’t just have to be about traditional customer stories; it can extend to empowering your advocates to build their personal brands on social media. </p><p>Imagine your most passionate customers or employees creating authentic, branded content that not only promotes your organization but also enhances their own credibility and reach.</p><p>This is where collaboration between <a href="https://www.customermarketingalliance.com/support-your-advocacy-strategy-by-using-authentic-brand-storytelling/"><u>advocacy</u></a> practitioners and social media teams is vital. Your social team is likely hungry for content, and as someone connected to your organization’s advocates, you hold the key to unlocking a trove of potential video creators.</p> <aside class="gh-post-upgrade-cta"> <div class="gh-post-upgrade-cta-content" style="background-color: #FF4DD8"> <h2>This post is for paying subscribers only</h2> <a class="gh-btn" data-portal="signup" href="#/portal/signup" style="color:#FF4DD8">Subscribe now</a> <p><small>Already have an account? <a data-portal="signin" href="#/portal/signin">Sign in</a></small></p> </div> </aside> </p> </div> <aside class="post-upgrade-cta"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Can't see the rest? Become a member for full unrestricted access</h2> <p class="post-upgrade-cta-desc"> This page along with a variety of our other content is exclusive to Customer Marketing Alliance members. Join the tribe to unlock this page and much more including on demand videos, templates, articles, and forums. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> </div> <p><small>Already a member? Awesome. <a href="/signin/">Sign in</a></small></p> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/dan-gable/"> <img class="author-profile-image" src="/content/images/size/w300/2023/08/1517714493515.jpeg" alt="Dan Gable" /> <section class="author-card-content"> <h4 class="author-card-name">Dan Gable</h4> <p>Founder of ShoutOut</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/brand-storytelling/">Brand storytelling</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/the-master-guide-to-brand-storytelling/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/CMA_Website_Article_Images_Stock--3---1-.jpg" alt="The master guide to brand storytelling" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-master-guide-to-brand-storytelling/"> <header class="post-card-header"> <h2 class="post-card-title">The master guide to brand storytelling</h2> </header> <section class="post-card-excerpt"> <p>Brand storytelling is the use of a brand's values, purpose, and identity to create compelling narratives that captivate the target audience. It involves crafting stories that connect emotionally, fostering brand loyalty and deeper connections....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">16 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-use-emotional-storytelling-in-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/CMA_Website_Article_Images_Stock--1-.jpg" alt="How to use emotional storytelling in marketing" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-use-emotional-storytelling-in-marketing/"> <header class="post-card-header"> <h2 class="post-card-title">How to use emotional storytelling in marketing</h2> </header> <section class="post-card-excerpt"> <p>In today's society, emotional advertising has become increasingly popular and expected. People want to feel emotionally engaged with our brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/customer-focused-brand/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/CMA_Website_Article_Images_Doodles--2-.jpg" alt="How to build a customer-focused brand" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/customer-focused-brand/"> <header class="post-card-header"> <h2 class="post-card-title">How to build a customer-focused brand</h2> </header> <section class="post-card-excerpt"> <p>When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> </div> </aside> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.customermarketingalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" /> <span>Customer Marketing Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">Revolutionizing storytelling through remote video capture</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=Revolutionizing%20storytelling%20through%20remote%20video%20capture&url=https://www.customermarketingalliance.com/revolutionizing-storytelling-through-remote-video-capture/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.customermarketingalliance.com/revolutionizing-storytelling-through-remote-video-capture/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.customermarketingalliance.com/revolutionizing-storytelling-through-remote-video-capture/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=49cb5bde65" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. 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