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class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">A New Look for Pelvic PT, Full Circle Birth</h1> </div> </div> <div class="elementor-element elementor-element-b5369a0 elementor-widget elementor-widget-post-info" data-id="b5369a0" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-a1b23c7 elementor-inline-item" itemprop="author"> <a href="https://chloecreativestudio.com/author/chloewoodcreativegmail-com-2-2-2-2-2-2-2-2-2-2-2-2/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-user-circle"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Chloe Thomas </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-db223f9 elementor-inline-item" itemprop="datePublished"> <a href="https://chloecreativestudio.com/2024/11/06/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-calendar"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>November 6, 2024</time> </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-fd9f590 elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-tags"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <a href="https://chloecreativestudio.com/category/branding/" class="elementor-post-info__terms-list-item">Branding</a>, <a href="https://chloecreativestudio.com/category/client-work/" class="elementor-post-info__terms-list-item">Client Work</a>, <a 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e-child" data-id="5db3e7a" data-element_type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-c6b6493 e-con-full e-flex e-con e-child" data-id="c6b6493" data-element_type="container" data-settings="{"background_background":"classic","_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-7dc9ea5 elementor-widget elementor-widget-image" data-id="7dc9ea5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" width="800" height="800" src="https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3-1024x1024.png" class="attachment-large size-large wp-image-2959" alt="" srcset="https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3-1024x1024.png 1024w, https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3-300x300.png 300w, https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3-150x150.png 150w, https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3-768x768.png 768w, https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3-600x600.png 600w, https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3-100x100.png 100w, https://chloecreativestudio.com/wp-content/uploads/2023/07/TTTT-3.png 1080w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-a8d9070 elementor-widget elementor-widget-heading" data-id="a8d9070" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">your founder, chloe</p> </div> </div> <div class="elementor-element elementor-element-ee52ea9 elementor-widget elementor-widget-text-editor" data-id="ee52ea9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>On this side of the blog, you’ll find education in all realms of business – website design, branding, marketing, copywriting and search engine optimization. If you’re a client, you may even see your project highlighted so others can see! Either way, there’s loads to see here. Team Chloe Creative welcomes you!</p> </div> </div> </div> <div class="elementor-element elementor-element-b15ab9a elementor-widget elementor-widget-heading" data-id="b15ab9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">browse recent posts</p> </div> </div> <div class="elementor-element elementor-element-f592e2f elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="f592e2f" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-3241 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-client-work category-websites tag-branding-web-and-copy"> <a class="elementor-post__thumbnail__link" href="https://chloecreativestudio.com/pelvic-pt-website-project/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" width="217" height="300" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-217x300.png" class="attachment-medium size-medium wp-image-3254" alt="" /></div> </a> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://chloecreativestudio.com/pelvic-pt-website-project/" > A New Look for Pelvic PT, Full Circle Birth </a> </p> </div> </article> <article class="elementor-post elementor-grid-item post-3235 post type-post status-publish format-standard has-post-thumbnail hentry category-entrepreneurship"> <a class="elementor-post__thumbnail__link" href="https://chloecreativestudio.com/how-to-plan-content-for-social-media-during-the-holidays/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" width="225" height="300" src="https://chloecreativestudio.com/wp-content/uploads/2024/10/payton-butler-dupe-2-225x300.jpeg" class="attachment-medium size-medium wp-image-3237" alt="seasonal content planning" /></div> </a> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://chloecreativestudio.com/how-to-plan-content-for-social-media-during-the-holidays/" > How to Plan Content for Social Media During the Holidays </a> </p> </div> </article> <article class="elementor-post elementor-grid-item post-3227 post type-post status-publish format-standard has-post-thumbnail hentry category-lifestyle category-personal"> <a class="elementor-post__thumbnail__link" href="https://chloecreativestudio.com/simple-nursery-design/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" width="225" height="300" src="https://chloecreativestudio.com/wp-content/uploads/2024/10/IMG_9993-225x300.jpg" class="attachment-medium size-medium wp-image-3230" alt="Simple Nursery Design" /></div> </a> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://chloecreativestudio.com/simple-nursery-design/" > Simple Nursery Design with No Theme </a> </p> </div> </article> <article class="elementor-post elementor-grid-item post-3219 post type-post status-publish format-standard has-post-thumbnail hentry category-websites"> <a class="elementor-post__thumbnail__link" href="https://chloecreativestudio.com/what-is-the-best-website-builder-for-small-business/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" width="300" height="280" src="https://chloecreativestudio.com/wp-content/uploads/2024/10/screencapture-naomibernstein-2024-10-13-16_02_24-300x280.png" class="attachment-medium size-medium wp-image-3221" alt="" /></div> </a> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://chloecreativestudio.com/what-is-the-best-website-builder-for-small-business/" > What is the Best Website Builder for Small Business? </a> </p> </div> </article> <article class="elementor-post elementor-grid-item post-3209 post type-post status-publish format-standard has-post-thumbnail hentry category-client-work category-websites tag-web"> <a class="elementor-post__thumbnail__link" href="https://chloecreativestudio.com/building-the-ultimate-small-business-website-for-kink-pilates/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" width="202" height="300" src="https://chloecreativestudio.com/wp-content/uploads/2024/10/screencapture-kinkpilates-2023-11-21-08_54_50-202x300.png" class="attachment-medium size-medium wp-image-3212" alt="" /></div> </a> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://chloecreativestudio.com/building-the-ultimate-small-business-website-for-kink-pilates/" > Building the Ultimate Small Business Website for Kink Pilates </a> </p> </div> </article> <article class="elementor-post elementor-grid-item post-3154 post type-post status-publish format-standard has-post-thumbnail hentry category-personal category-pregnancy"> <a class="elementor-post__thumbnail__link" href="https://chloecreativestudio.com/first-time-pregnancy-tips/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" width="225" height="300" src="https://chloecreativestudio.com/wp-content/uploads/2024/10/IMG_0603-225x300.jpg" class="attachment-medium size-medium wp-image-3157" alt="first time pregnancy tips with baby bump" /></div> </a> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://chloecreativestudio.com/first-time-pregnancy-tips/" > First Time Pregnancy Tips: How to Navigate Pregnancy </a> </p> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-6ca617f elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="6ca617f" data-element_type="widget" data-settings="{"skin":"classic"}" data-widget_type="search-form.default"> <div class="elementor-widget-container"> <search role="search"> <form class="elementor-search-form" action="https://chloecreativestudio.com" method="get"> <div class="elementor-search-form__container"> <label class="elementor-screen-only" for="elementor-search-form-6ca617f">Search</label> <input id="elementor-search-form-6ca617f" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value=""> <button class="elementor-search-form__submit" type="submit" aria-label="Search"> <i aria-hidden="true" class="fas fa-search"></i> <span class="elementor-screen-only">Search</span> </button> </div> </form> </search> </div> </div> </div> <div class="elementor-element elementor-element-b1d6be3 e-con-full e-flex e-con e-child" data-id="b1d6be3" data-element_type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-77027fe elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents" data-id="77027fe" data-element_type="widget" data-settings="{"exclude_headings_by_selector":[],"headings_by_tags":["h2","h3","h4","h5","h6"],"marker_view":"numbers","no_headings_message":"No headings were found on this page.","minimize_box":"yes","minimized_on":"tablet","hierarchical_view":"yes","min_height":{"unit":"px","size":"","sizes":[]},"min_height_tablet":{"unit":"px","size":"","sizes":[]},"min_height_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="table-of-contents.default"> <div class="elementor-widget-container"> <div class="elementor-toc__header"> <h4 class="elementor-toc__header-title"> Table of Contents </h4> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--expand" role="button" tabindex="0" aria-controls="elementor-toc__77027fe" aria-expanded="true" aria-label="Open table of contents"><i aria-hidden="true" class="fas fa-chevron-down"></i></div> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--collapse" role="button" tabindex="0" aria-controls="elementor-toc__77027fe" aria-expanded="true" aria-label="Close table of contents"><i aria-hidden="true" class="fas fa-chevron-up"></i></div> </div> <div id="elementor-toc__77027fe" class="elementor-toc__body"> <div class="elementor-toc__spinner-container"> <i class="elementor-toc__spinner eicon-animation-spin eicon-loading" aria-hidden="true"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-2489603 elementor-widget elementor-widget-theme-post-content" data-id="2489603" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p><em>Earlier this year, we had the privilege to work with pelvic PT owner, Stefanie of <a href="https://fullcirclept.net/" title="">Full Circle Birth & Pelvic Health</a>. Stefanie partnered with our team to complete a professional branding, WordPress website and copywriting to enhance the online strategy of her practice. At the end of the project, she left with all of the tools to begin targeting her ideal client organically. In this blogpost, we’ll review this project and how our team contributed to the overall end result of a beautifully launched pelvic PT website!</em></p><h2 class="wp-block-heading">Understanding the needs of an online pelvic PT practice</h2><figure class="wp-block-image size-large"><img fetchpriority="high" fetchpriority="high" decoding="async" width="576" height="1024" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-9-576x1024.png" alt="" class="wp-image-3243" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-9-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-9-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-9-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-9-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-9-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-9.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure><p>By working with many different clinicians in the past 5 years, as a team we have been able to understand what our clients need to make a very strong, performative website. Some of those elements include:</p><ul class="wp-block-list"><li>Branding</li> <li>Messaging</li> <li>Strong website design</li> <li><a href="https://chloecreativestudio.com/4-ways-to-optimize-your-seo-strategy-for-your-nutrition-biz/" title="">SEO strategy</a></li></ul><p></p><p>We understand that not all business owners can afford all of these services at once, which is why we crafted our VIP Website Full service. However, when investment isn’t an obstacle, all of these items will ensure you get the maximum return on your investment.</p><p>To better understand the needs of an online pelvic PT practice, we first took a deep-dive into the ideal client of Full Circle. This is often done by completion of our <a href="https://chloecreativestudio.com/what-a-branding-questionnaire-should-answer-about-your-business/" title="What A Branding Questionnaire Should Answer About Your Business">intake questionnaire</a> and reviewal of notes with our copywriter, Diana on a kickoff call. By understanding your ideal client, we can tackle them strategically in ways that might otherwise be missed.</p><p>We uncovered that the ideal client for Full Circle Pelvic PT was:</p><ul class="wp-block-list"><li>Women going through conception, fertility, pregnancy, labor, delivery & postpartum</li></ul><p></p><p>In common, each of these women are either seeking support from a pelvic pt OR a birthing doula – both of which our client Stefanie is.</p><h2 class="wp-block-heading">Project strategy and overview for Full Circle Birth</h2><p>By knowing the specifics of Stefanie’s ideal clientele, we were able to craft a very specific project strategy for rebranding and redesigning Full Circle Birth & Pelvic PT. We first began with project goals:</p><ul class="wp-block-list"><li>Rebrand the business to match the level of expertise and knowledge Stefanie provides</li> <li>Move website away from Wix to gain better ownership standards</li> <li>Redesign website to make services easier to understand</li> <li>Utilize an <a href="https://chloecreativestudio.com/why-is-seo-important-for-businesses/" title="">SEO strategy</a> to target individuals by service and location</li></ul><p></p><p>Each of these project goals were determined after Stefanie hopped on <a href="https://chloecreativestudio.com/contact/" title="Contact">a discovery call</a> to chat through the options we had for her at the studio. After the call, Stefanie received a customized proposal to ensure the goals she had could tangibly be met.</p><h2 class="wp-block-heading">Pelvic PT brand visuals</h2><p>As always, we start with our intake questionnaire to give us a better insight into our clients ideal audience. This leads us into the next phase, which is <a href="https://chloecreativestudio.com/services/" title="Services">branding</a>.</p><p>Brand visuals serves as the initial impression upon your clients – it’s a combination of visual and emotional attraction. Even though you might not believe it, you are subconsciously being targeted via color psychology anytime you open the Instagram app or internet to browse items for shopping. Think about it: more neutralized brands evoke feelings of calm and matureness whereas bright and bold brands bring a sense of energy and youthfulness. There’s a reason for that!</p><h3 class="wp-block-heading">Color palette for Full Circle Pelvic PT</h3><p>For this pelvic PT brand, we wanted to make the visuals light and neutral but with an edgy-vibe. Think about how intense the labor process can be. We wanted to emulate this visually with strength instead of fear. With that in mind, we chose a color palette that was quite simple with a touch of added “surprise” with neon yellow.</p><figure class="wp-block-image size-large"><img decoding="async" width="1024" height="788" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/Screenshot-2024-11-06-at-4.10.48 PM-1024x788.png" alt="pelvic pt color palette" class="wp-image-3244" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/Screenshot-2024-11-06-at-4.10.48 PM-1024x788.png 1024w, https://chloecreativestudio.com/wp-content/uploads/2024/11/Screenshot-2024-11-06-at-4.10.48 PM-300x231.png 300w, https://chloecreativestudio.com/wp-content/uploads/2024/11/Screenshot-2024-11-06-at-4.10.48 PM-768x591.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/Screenshot-2024-11-06-at-4.10.48 PM-1536x1182.png 1536w, https://chloecreativestudio.com/wp-content/uploads/2024/11/Screenshot-2024-11-06-at-4.10.48 PM-600x462.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/Screenshot-2024-11-06-at-4.10.48 PM.png 1586w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><h3 class="wp-block-heading">Edgy logo variations for a pelvic pt</h3><p>When you think of an edgy <a href="https://chloecreativestudio.com/the-dietitian-runner-dietitian-logo-design-and-wordpress-website/" title="">logo design</a>, you might think of a serif font immediately. So did we. Our Creative Director AK took the lead on this project and went with a very thin serif font used in italics and normal styling and we felt it fit the vibe perfectly.</p><p>When paired with black and white imagery, these logo variations felt elevated, simplified and empowering – all moods that Stefanie wants to come up when working with her.</p><p>For the main icon, Stefanie had visions of abstractly targeting the visuals of a birth canal and different stages of dilation. This inspiration was the forefront for what we ended up with as the main identifier for Full Circle.</p><figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><figure class="wp-block-image size-large"><img decoding="async" width="576" height="1024" data-id="3245" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-2-576x1024.png" alt="" class="wp-image-3245" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-2-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-2-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-2-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-2-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-2-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-2.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="576" height="1024" data-id="3246" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-3-576x1024.png" alt="" class="wp-image-3246" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-3-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-3-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-3-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-3-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-3-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-3.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="576" height="1024" data-id="3247" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-4-576x1024.png" alt="" class="wp-image-3247" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-4-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-4-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-4-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-4-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-4-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-4.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="576" height="1024" data-id="3249" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-6-576x1024.png" alt="" class="wp-image-3249" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-6-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-6-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-6-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-6-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-6-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-6.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="576" height="1024" data-id="3250" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-7-576x1024.png" alt="" class="wp-image-3250" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-7-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-7-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-7-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-7-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-7-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-7.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="576" height="1024" data-id="3251" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-8-576x1024.png" alt="" class="wp-image-3251" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-8-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-8-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-8-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-8-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-8-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-8.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure></figure><h2 class="wp-block-heading">How we plan for strategic copywriting to help this pelvic PT</h2><p>Simultaneously as we design brand visuals, our client Stefanie was working with our in-house copywriter Diana to craft strategic copywriting for her online pelvic pt business.</p><p>The main strategies that they focused on were localized keywords and service-specialty keywords. Let’s dive into the two.</p><h3 class="wp-block-heading">Localized keywords for naperville pelvic pt</h3><p>Stefanie is currently located in Naperville, IL. After some discussion, it was determined that bringing in more clientele that are only localized would be beneficial. Diana found some keywords that were being searched and actually gaining traction in her area, so we decided to optimize for those words.</p><p>You may find words such as “pelvic floor physical therapy in naperville” or “naperville, il pelvic floor pt”. Both of these are sample items of the localized keywords we used to target her SEO strategy to those audiences.</p><h3 class="wp-block-heading">Specialized PT services for SEO keywords</h3><p>The other area we optimized Stefanie’s online pelvic pt website for was in her area of specialty. Outside of pelvic floor services, Stefanie also focuses specifically on diastisis recti and fertility treatment.</p><p>When a clinician has multiple focal points as such, we like to create landing pages that are completely optimized for this specialty. For example, we optimized for “naperville fertility treatment” so that we could specifically target that smaller subset of individuals. This allows Stefanie to accept clientele that come to her looking for a specialized service. It’s a win win!</p><figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"><figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="740" height="1024" data-id="3254" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-740x1024.png" alt="" class="wp-image-3254" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-740x1024.png 740w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-217x300.png 217w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-768x1063.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-1110x1536.png 1110w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-1480x2048.png 1480w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-fertility-2024-08-12-09_19_01-1-600x830.png 600w" sizes="(max-width: 740px) 100vw, 740px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="820" height="1024" data-id="3255" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-diastisis-recti-2024-08-12-09_19_17-1-820x1024.png" alt="" class="wp-image-3255" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-diastisis-recti-2024-08-12-09_19_17-1-820x1024.png 820w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-diastisis-recti-2024-08-12-09_19_17-1-240x300.png 240w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-diastisis-recti-2024-08-12-09_19_17-1-768x959.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-diastisis-recti-2024-08-12-09_19_17-1-1230x1536.png 1230w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-diastisis-recti-2024-08-12-09_19_17-1-1639x2048.png 1639w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-diastisis-recti-2024-08-12-09_19_17-1-600x750.png 600w" sizes="(max-width: 820px) 100vw, 820px" /></figure></figure><h2 class="wp-block-heading">WordPress website design for a doula</h2><p>As you may already know, we love <a href="https://chloecreativestudio.com/the-10-best-free-wordpress-plugins/" title="">WordPress for clinician websites</a>. We have found that clinicians thrive on the ability for growth via plugins and the opportunity for organic search potential. With that in mind, we moved Stefanie away from Wix onto WordPress almost immedately.</p><p>This WordPress website design was inspired by a simplistic focus with movement to captivate the eye. Because of this, we decided to keep color usage at a minimum (like only using her neon green as an accent) to avoid distraction of the eye.</p><figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="576" height="1024" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-10-576x1024.png" alt="" class="wp-image-3256" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-10-576x1024.png 576w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-10-169x300.png 169w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-10-768x1365.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-10-864x1536.png 864w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-10-600x1067.png 600w, https://chloecreativestudio.com/wp-content/uploads/2024/11/FullCircle_LaunchArtboard-10.png 1080w" sizes="(max-width: 576px) 100vw, 576px" /></figure><p>My personal, most favorite part of this website is the desktop navigation menu. This features a transitional slide in with image and menu. This creates a <a href="https://chloecreativestudio.com/creating-an-effective-website-design-for-therapist-a-guide-to-attracting-and-engaging-clients/" title="">unique experience to keep users engaged</a> and interested to continue browsing the website.</p><figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="1024" height="668" src="https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-2024-08-12-09_17_26-1024x668.png" alt="pelvic pt navigation menu" class="wp-image-3257" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-2024-08-12-09_17_26-1024x668.png 1024w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-2024-08-12-09_17_26-300x196.png 300w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-2024-08-12-09_17_26-768x501.png 768w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-2024-08-12-09_17_26-1536x1002.png 1536w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-2024-08-12-09_17_26-2048x1336.png 2048w, https://chloecreativestudio.com/wp-content/uploads/2024/11/screencapture-fullcircleptnet-bigscoots-staging-2024-08-12-09_17_26-600x391.png 600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><h2 class="wp-block-heading">Conclusion</h2><p>To conclude this pelvic PT project, we finished off with collateral marketing items for Stefanie’s online practice. She booked us for:</p><ul class="wp-block-list"><li><strong>IG Feed Templates:</strong> Our team designs up to 4 Canva templates with your new branding (fonts, colors and imagery) for you to be able to swap content to easily create for your social media.</li> <li><strong>IG Highlight Covers:</strong> Those little circles on your Instagram profile matter, too! Our team will design up to 6 different covers for you to use with topics of your choice.</li> <li><strong>Business Card:</strong> Business cards are not out of style! Our team will <a href="https://chloecreativestudio.com/how-to-start-a-web-design-business/" title="">design a business</a> card template in Canva utilizing your new branded items. Take this design, alter it as you’d like and send it off to your local printing company.</li> <li><strong>Email Signature:</strong> Our personal favorite collateral item to design. Our team will create a graphic in Canva that you can upload into Gmail (or other email platform) so you don’t have to sign your emails any longer!</li></ul><p>All in all, we loved this project and were so blessed to serve Stefanie with her newly relaunched <a href="https://chloecreativestudio.com/halsa-nutrition-massachusetts-dietitian-and-online-private-practice/" title="">online private practice</a>. If you find yourself in the same scenario as Stefanie and need a refresh, <a href="https://chloecreativestudio.com/contact/" title="Contact">apply to work with our team</a>!</p><p></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-3c83901 e-flex e-con-boxed e-con e-parent" data-id="3c83901" data-element_type="container" data-settings="{"background_background":"classic","_ha_eqh_enable":false}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-9687cb3 elementor-widget elementor-widget-post-navigation" data-id="9687cb3" data-element_type="widget" data-widget_type="post-navigation.default"> <div class="elementor-widget-container"> <div class="elementor-post-navigation"> <div class="elementor-post-navigation__prev elementor-post-navigation__link"> <a href="https://chloecreativestudio.com/how-to-plan-content-for-social-media-during-the-holidays/" rel="prev"><span class="post-navigation__arrow-wrapper 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data-img-src-set="{"d":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467763003_18154575976327725_8227512737849834367_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=_D1rZrO2svYQ7kNvgGTzlHM&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYCnFvfbtTlJUnT7D84rsxPrnPuAJvKcLjUCfvCW3cmsAQ&oe=674D05BD","150":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467763003_18154575976327725_8227512737849834367_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=_D1rZrO2svYQ7kNvgGTzlHM&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYCnFvfbtTlJUnT7D84rsxPrnPuAJvKcLjUCfvCW3cmsAQ&oe=674D05BD","320":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467763003_18154575976327725_8227512737849834367_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=_D1rZrO2svYQ7kNvgGTzlHM&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYCnFvfbtTlJUnT7D84rsxPrnPuAJvKcLjUCfvCW3cmsAQ&oe=674D05BD","640":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467763003_18154575976327725_8227512737849834367_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=_D1rZrO2svYQ7kNvgGTzlHM&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYCnFvfbtTlJUnT7D84rsxPrnPuAJvKcLjUCfvCW3cmsAQ&oe=674D05BD"}"> <span class="sbi-screenreader">Comment SHOP for my fav postpartum outfits right n</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Comment SHOP for my fav postpartum outfits right now 💌 After about 2 weeks, I was dying to put on a pair of jeans to feel put together again — I had all the cute sweater sets but was craving something a little more fancy. Instead of settling, I ordered a few items that immediately put me in a better mood (and yes — in a bigger size) 😆 Comment SHOP below to receive a DM with the link to shop this post on my LTK ⬇ https://liketk.it/4XtZa #ltkstyletip #ltkworkwear #ltkgiftguide"> </a> </div> </div><div class="sbi_item sbi_type_carousel sbi_new sbi_transition" id="sbi_18047898437072443" data-date="1732115250"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/p/DCmP5MjpLGN/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&ccb=1-7&_nc_sid=18de74&_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&oe=674CE9AC" data-img-src-set="{"d":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&ccb=1-7&_nc_sid=18de74&_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&oe=674CE9AC","150":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&ccb=1-7&_nc_sid=18de74&_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&oe=674CE9AC","320":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&ccb=1-7&_nc_sid=18de74&_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&oe=674CE9AC","640":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&ccb=1-7&_nc_sid=18de74&_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&oe=674CE9AC"}"> <span class="sbi-screenreader">Obsessing over @soundmindocd’s new look 🦋 rea</span> <svg class="svg-inline--fa fa-clone fa-w-16 sbi_lightbox_carousel_icon" aria-hidden="true" aria-label="Clone" data-fa-proƒcessed="" data-prefix="far" data-icon="clone" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"> <path fill="currentColor" d="M464 0H144c-26.51 0-48 21.49-48 48v48H48c-26.51 0-48 21.49-48 48v320c0 26.51 21.49 48 48 48h320c26.51 0 48-21.49 48-48v-48h48c26.51 0 48-21.49 48-48V48c0-26.51-21.49-48-48-48zM362 464H54a6 6 0 0 1-6-6V150a6 6 0 0 1 6-6h42v224c0 26.51 21.49 48 48 48h224v42a6 6 0 0 1-6 6zm96-96H150a6 6 0 0 1-6-6V54a6 6 0 0 1 6-6h308a6 6 0 0 1 6 6v308a6 6 0 0 1-6 6z"></path> </svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Obsessing over @soundmindocd’s new look 🦋 read more of this project below ⬇️ Taylor and I first connected over our shared faith-life and since then, we’ve had many conversations on a human level. TBH — that’s my favorite part of my job 🤭 — connecting with clients on who they are instead of what they do. Through working together, we learned that “Sound Mind” was transpired from 2 Timothy 1:7: “For God has not given us a spirit of fear, but of power, and of love and of a sound mind.” As a new mom myself (therefore being a subset of ideal client of hers), I truly resonated with this verse even in the first few weeks of motherhood — God doesn’t promise us a life free of trials, but does promise clarity & peace (hence, a sound mind). What a joyful reminder! Thank you Taylor for trusting our team! Here’s what she had to say: “The entire process from start to finish was so seamless and I was continuously blown away by each member of their team that I interacted with throughout the process. Everyone took the time to explain things to me and make sure my branding and website was exactly what I imagined.” 📣 Our books are now open for 2025. Comment BOOK for our application to apply!"> </a> </div> </div><div class="sbi_item sbi_type_video sbi_new sbi_transition" id="sbi_18103536199454193" data-date="1731597421"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/reel/DCW0HUqJQm0/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&oe=674CF115" data-img-src-set="{"d":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&oe=674CF115","150":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&oe=674CF115","320":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&oe=674CF115","640":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&oe=674CF115"}"> <span class="sbi-screenreader">Though I’m not returning to client work until 20</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Though I’m not returning to client work until 2025, I’m struggling to show up and “sell” to our audience… Sharing branding tips, website tools and project wrap-ups have always come easy to me — but right now, it’s not feeling authentic to share these things 🫣 so here I am, putting a new foot forward in my new normal and sharing what does feel good! This account has never been strictly business 💅🏻 but I’d love to hear from other entrepreneurial mamas — how did you navigate this transition? 📣 IG stories & email list are where I’ve been connecting with people the most — be sure to comment CONNECT to be added!"> </a> </div> </div><div class="sbi_item sbi_type_carousel sbi_new sbi_transition" id="sbi_18026525672395068" data-date="1731425544"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/p/DCRsYgZp4ni/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&oe=674CF146" data-img-src-set="{"d":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&oe=674CF146","150":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&oe=674CF146","320":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&oe=674CF146","640":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&oe=674CF146"}"> <span class="sbi-screenreader">What a joy it was to work with Dr. Naomi Bernstein</span> <svg class="svg-inline--fa fa-clone fa-w-16 sbi_lightbox_carousel_icon" aria-hidden="true" aria-label="Clone" data-fa-proƒcessed="" data-prefix="far" data-icon="clone" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"> <path fill="currentColor" d="M464 0H144c-26.51 0-48 21.49-48 48v48H48c-26.51 0-48 21.49-48 48v320c0 26.51 21.49 48 48 48h320c26.51 0 48-21.49 48-48v-48h48c26.51 0 48-21.49 48-48V48c0-26.51-21.49-48-48-48zM362 464H54a6 6 0 0 1-6-6V150a6 6 0 0 1 6-6h42v224c0 26.51 21.49 48 48 48h224v42a6 6 0 0 1-6 6zm96-96H150a6 6 0 0 1-6-6V54a6 6 0 0 1 6-6h308a6 6 0 0 1 6 6v308a6 6 0 0 1-6 6z"></path> </svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="What a joy it was to work with Dr. Naomi Bernstein on a new Squarespace website 🎉 Naomi booked a discovery call with our team to discuss her primary need: to appear more professional in the online space so that she can increase the prices of her group therapy program. Before working with us, she felt that her website was “pieced together” and “confusing”. Because of that, she felt her ideal clients weren’t finding the information they needed to book a program with her. Our website designer Madison determined that moving her from TherapySites to Squarespace was a smart move for ease of editing — from there, it was a matter of reconfiguring her copy & layout in a lay that invited her ideal clients in, instead of pushing them away with confusion. Post-project, Dr. Naomi feels much clearer on how her ideal clients can obtain information of her programs and can soon increase her prices! The best news? We have an opening THIS WEEK for a VIP website project — this is for you if: 🤍 You have a brand currently in place we can use (think logos, fonts and colors) 🤍 You’re ready for a quick one day turnaround for a new website 🤍 You have time to complete our copywriting guide to enhance your copy & SEO for launch day If that sounds like you, comment BOOK to claim!"> </a> </div> </div><div class="sbi_item sbi_type_video sbi_new sbi_transition" id="sbi_18030468281369520" data-date="1730995399"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/reel/DCE3cZNpxa7/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.29350-15/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&ccb=1-7&_nc_sid=18de74&_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&oe=674CF777" data-img-src-set="{"d":"https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&ccb=1-7&_nc_sid=18de74&_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&oe=674CF777","150":"https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&ccb=1-7&_nc_sid=18de74&_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&oe=674CF777","320":"https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&ccb=1-7&_nc_sid=18de74&_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&oe=674CF777","640":"https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&ccb=1-7&_nc_sid=18de74&_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&oe=674CF777"}"> <span class="sbi-screenreader">Isn’t it crazy how God gives you different seaso</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Isn’t it crazy how God gives you different seasons to teach you different things? I spent a lot of time since 2018 preparing and crafting my business to work with my lifestyle and not just for money. At first, it was working alongside college classes. Then it was working after my corporate working hours. Then it was working nearly 12 hour workdays to eventually get me where I am now: just welcomed a newborn, enjoying life’s little moments and checking in on the team when I’m able 😄 In this season, God is teaching me many sweet things: 🤍 Diligence to find time in prayer / the Word — my days are currently unstructured which I initially struggled with. Now, I roll with the punches and find time when I can whether that be morning, midday or night. 🤍 A mindset shift from working for $$ to caring for a life — My days are currently no longer focused on making money and serving others through design. Now I’m caring for a life and trying to find a new normal which takes a mindset shift! 🤍 Slowness to quiet my heart and listen to His guidance — between nap times and feeds, time seems so still. In the quiet moments, I’m able to sit with my thoughts more than ever and jot them down on a notebook so I can learn and grow in my faith! Posting this because I find myself enjoying this new normal and proud of how I’ve been able to see work differently than I did before 🤎 I still love my job and can’t wait to find a new normal routine once maternity leave is over! I’m opening a multi-week prayer series (either via email or close friends stories) to challenge myself to sit down at every night and “brain dump” it all out to Jesus. Comment PRAYER and I’ll add you — open to anyone!"> </a> </div> </div><div class="sbi_item sbi_type_carousel sbi_new sbi_transition" id="sbi_18043388870111769" data-date="1730819223"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/p/DB_n6uJJBky/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&oe=674CEC4E" data-img-src-set="{"d":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&oe=674CEC4E","150":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&oe=674CEC4E","320":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&oe=674CEC4E","640":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&oe=674CEC4E"}"> <span class="sbi-screenreader">Save this when you want to refresh your brand visu</span> <svg class="svg-inline--fa fa-clone fa-w-16 sbi_lightbox_carousel_icon" aria-hidden="true" aria-label="Clone" data-fa-proƒcessed="" data-prefix="far" data-icon="clone" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"> <path fill="currentColor" d="M464 0H144c-26.51 0-48 21.49-48 48v48H48c-26.51 0-48 21.49-48 48v320c0 26.51 21.49 48 48 48h320c26.51 0 48-21.49 48-48v-48h48c26.51 0 48-21.49 48-48V48c0-26.51-21.49-48-48-48zM362 464H54a6 6 0 0 1-6-6V150a6 6 0 0 1 6-6h42v224c0 26.51 21.49 48 48 48h224v42a6 6 0 0 1-6 6zm96-96H150a6 6 0 0 1-6-6V54a6 6 0 0 1 6-6h308a6 6 0 0 1 6 6v308a6 6 0 0 1-6 6z"></path> </svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Save this when you want to refresh your brand visuals 💌 You may find yourself years past your last rebrand and no longer resonate with the assets that we’ve created for you — this is completely normal and usually due to a couple of things: 🤎 A change in ideal client 🤎 A change in brand direction / vision 🤎 Experiencing growth in your business that warrants a change 🤎 Learned what will serve your business and what will not Take it from this client who came to us fully transparent that she found herself not utilizing some of the variants we’ve created such as her stamp, icon and patterns. 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