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How to Plan Content for Social Media During Holidays

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data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-a1b23c7 elementor-inline-item" itemprop="author"> <a href="https://chloecreativestudio.com/author/chloewoodcreativegmail-com-2-2-2-2-2-2-2-2-2-2-2-2/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-user-circle"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Chloe Thomas </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-db223f9 elementor-inline-item" itemprop="datePublished"> <a href="https://chloecreativestudio.com/2024/10/23/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-calendar"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item 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elementor-widget-heading" data-id="a8d9070" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">your founder, chloe</p> </div> </div> <div class="elementor-element elementor-element-ee52ea9 elementor-widget elementor-widget-text-editor" data-id="ee52ea9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>On this side of the blog, you&#8217;ll find education in all realms of business – website design, branding, marketing, copywriting and search engine optimization. If you&#8217;re a client, you may even see your project highlighted so others can see! Either way, there&#8217;s loads to see here. 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post-3154 post type-post status-publish format-standard has-post-thumbnail hentry category-personal category-pregnancy"> <a class="elementor-post__thumbnail__link" href="https://chloecreativestudio.com/first-time-pregnancy-tips/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" width="225" height="300" src="https://chloecreativestudio.com/wp-content/uploads/2024/10/IMG_0603-225x300.jpg" class="attachment-medium size-medium wp-image-3157" alt="first time pregnancy tips with baby bump" /></div> </a> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://chloecreativestudio.com/first-time-pregnancy-tips/" > First Time Pregnancy Tips: How to Navigate Pregnancy </a> </p> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-6ca617f elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" 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class="elementor-element elementor-element-77027fe elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents" data-id="77027fe" data-element_type="widget" data-settings="{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="table-of-contents.default"> <div class="elementor-widget-container"> <div class="elementor-toc__header"> <h4 class="elementor-toc__header-title"> Table of Contents </h4> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--expand" role="button" tabindex="0" aria-controls="elementor-toc__77027fe" aria-expanded="true" aria-label="Open table of contents"><i aria-hidden="true" class="fas fa-chevron-down"></i></div> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--collapse" role="button" tabindex="0" aria-controls="elementor-toc__77027fe" aria-expanded="true" aria-label="Close table of contents"><i aria-hidden="true" class="fas fa-chevron-up"></i></div> </div> <div id="elementor-toc__77027fe" class="elementor-toc__body"> <div class="elementor-toc__spinner-container"> <i class="elementor-toc__spinner eicon-animation-spin eicon-loading" aria-hidden="true"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-2489603 elementor-widget elementor-widget-theme-post-content" data-id="2489603" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p><em>Planning content in advance is key to taking a successful time off during the holidays. Most of the time, the reason why we stop creating is due to time and resources. Instead of focusing on one social media platform, consider starting at your blog. In this post, we&#8217;re sharing how to plan content for social media starting with your online blog with the longest shelf life.</em></p><figure class="wp-block-image size-large"><img fetchpriority="high" fetchpriority="high" decoding="async" width="768" height="1024" src="https://chloecreativestudio.com/wp-content/uploads/2024/10/payton-butler-dupe-2-768x1024.jpeg" alt="how to plan content for social media during christmas" class="wp-image-3237" srcset="https://chloecreativestudio.com/wp-content/uploads/2024/10/payton-butler-dupe-2-768x1024.jpeg 768w, https://chloecreativestudio.com/wp-content/uploads/2024/10/payton-butler-dupe-2-225x300.jpeg 225w, https://chloecreativestudio.com/wp-content/uploads/2024/10/payton-butler-dupe-2-1152x1536.jpeg 1152w, https://chloecreativestudio.com/wp-content/uploads/2024/10/payton-butler-dupe-2-1536x2048.jpeg 1536w, https://chloecreativestudio.com/wp-content/uploads/2024/10/payton-butler-dupe-2-600x800.jpeg 600w" sizes="(max-width: 768px) 100vw, 768px" /></figure><h2 class="wp-block-heading">Why planning your content ahead of time is helpful</h2><p>When deciding on how to plan content for social media ahead of the holidays, you&#8217;ll first need to determine where your efforts would be most helpful. For your business – is that your Instagram posts that can turn into blogposts, or your blog that can turn into social posts?</p><p>At <a href="https://chloecreativestudio.com/becoming-the-small-business-owner-of-chloe-creative/" title="">Chloe Creative</a>, our online <a href="https://chloecreativestudio.com/blog/" title="Blog">blog</a> is the central hub for content planning. Meaning, we always start our ideas there and build other content around it.</p><p>The reason we focus first on our blog is because your website has the longest shelf-life. You can count on blogposts performing for years down the road via an targeted <a href="https://chloecreativestudio.com/4-ways-to-optimize-your-seo-strategy-for-your-nutrition-biz/" title="">SEO strategy</a>. Whereas, <a href="https://chloecreativestudio.com/case-study-reach-on-your-instagram-reels-vs-feed-posts/" title="">Instagram posts or reels</a> have a shelf life of a week at maximum.</p><p>Planning any type of content ahead of time is helpful regardless of where you start. More than half of the time, the reason we don&#8217;t push content out during busy seasons are because we simply don&#8217;t have the time to create. To solve this, plan many things ahead so you have a bank of ideas to choose from.</p><p>Transparently, that&#8217;s what this blogpost is! I am currently writing this blogpost as I await the arrival of our first child. I am planning all posts on our blog out to be released during the entire time of my <a href="https://chloecreativestudio.com/parental-maternity-leave-tips/" title="">maternity leave</a>.</p><h2 class="wp-block-heading">Why you should focus on blogging first</h2><p>Above I mentioned that at our studio we like to focus on blogging first as the central hub of our content planning. I am a firm believer that the blog on your website should be where to place all of your efforts.</p><p>Take it from some of our clients – <a href="https://chloecreativestudio.com/the-balanced-nutritionist-full-dietitian-branding-and-showit-website/" title="">The Balanced Nutritionist</a>, <a href="https://pcosnutritionistalyssa.com/" title="">PCOS Nutritionist Alyssa</a> or <a href="https://chloecreativestudio.com/case-study-dietitian-website-design/" title="Driving Membership Growth: A Case Study with Real Results">Bariatric Meal Prep</a>. Each of these clients have great social media presence on their Instagram or TikTok accounts, but you&#8217;ll also note that they have consistent content going up on their blogs weekly.</p><p>One blogpost can continually bring <a href="https://chloecreativestudio.com/how-to-increase-website-traffic-with-a-recipe-index/" title="">traffic to your website</a> for years ahead – see the attached screenshot below on one of our most popular pages to date.</p><figure class="wp-block-image"><img decoding="async" src="https://t8499049.p.clickup-attachments.com/t8499049/80d1115a-e7cc-422d-bdfe-554e21be50e3/Screenshot%202024-10-16%20at%208.42.26%E2%80%AFAM.png" alt="how to plan content for social media on your blog"/></figure><p>Some of these pages in our top 10 ranking are actually blogposts that were written back in 2020-2021. That&#8217;s nearly 3-4 years ago!</p><p>It&#8217;s also helpful to note that we do have a very active <a href="https://www.pinterest.com/chloecstudio/" title="">Pinterest account</a> which I highly recommend getting active on. Once you can gain traction with a consistent blogging schedule, you can then schedule out Pinterest Pins of that blogpost, reels or carousels and more!</p><h2 class="wp-block-heading">How to plan content for social media: Tips for blogging</h2><p>Now that you know our &#8220;secret sauce&#8221; for why blogging is so important for how to plan content for social media, let&#8217;s talk about how you can actually get to planning this content.</p><p>This will vary based on the type of person you are – say a Type A planner versus an individual who procrastinates – but we&#8217;ll tackle this from a perspective that you are ready to be that type A plan-ahead type of gal. Here&#8217;s the steps you&#8217;ll follow:</p><ul class="wp-block-list"><li>Create a blog planner</li> <li>Determine your content days</li> <li>Build your content bank</li></ul><p></p><p>Seems easy, right? Let&#8217;s dive into each of these points in depth below.</p><h3 class="wp-block-heading">1. Create a blog planner</h3><p>If you follow us on Instagram, you may have heard about our blog and content planner. We have a blog planner (for our blog) and a social content planner for our Instagram. Separately, we also have a Pinterest planner that our designers use to plan out Pinterest pins each week for each project and blogpost.</p><p>Circling back to the blog planner, we have everything internal to our studio housed in ClickUp. I can seriously write an entire series of blogs just on why ClickUp is so beneficial for us, but this blog planner is seriously one of my favorite things.</p><p>In our ClickUp blog planner, we essentially first crafted our different &#8220;categories&#8221; that we have on our online blog. For us, we have:</p><ul class="wp-block-list"><li>Client Work (aka Portfolio)</li> <li>Promotion</li> <li>Step by Step Help</li> <li>Informative</li> <li>Personal Stories</li></ul><p></p><p>Once we crafted these categories, we also crafted different &#8220;statuses&#8221; for each of these. Such as:</p><ul class="wp-block-list"><li>Idea</li> <li>Outline</li> <li>First Draft</li> <li>Revisions</li> <li>For Approval</li> <li>Scheduled</li> <li>Complete</li></ul><p></p><p>Having clearly-defined statuses keeps your blogpost area organized so that the team (and yourself) can take a quick glance at posts to see where they are in the content pipeline.</p><p>Lastly, we actually type out the blogposts within ClickUp Docs. We&#8217;ll cover more on this in the final step below, but this is so key to keeping everything organized for the team!</p><p>The biggest thing about a blog planner is being able to assign due dates for when the content should be finalized or written and when it should be published. We&#8217;d recommend crafting a field for both of these dates so that you can give yourself timelines to write content and then to publish.</p><h3 class="wp-block-heading">2. Determine content days</h3><p>After creating your blog planner in your platform of choice, you&#8217;ll then want to determine your content days. For me, blogging can be a very tedious and time-consuming task. Because of this, I know that I need a dedicated &#8220;admin day&#8221; where I can solely focus on the blogs at hand and only complete those.</p><p>For me, this looks like Monday mornings. Prior to leaving the work week on a Friday, I love to plan out my days ahead. Check out our BOD/EOD Planner Template for how we keep this organized!</p><p>On Friday evenings, I go into our blog planner and assign myself 2 blogposts for the following week to outline and schedule out for publishing. Because of my workflow, I know that I&#8217;ll sit down on Monday&#8217;s and at least get the content outlined and completed by Wednesday. Once the outline is complete, I can schedule for publishing according to when it needs to go out on the blog.</p><p>This is the same process that I follow for social media planning as well. I normally pick one day a week (normally Monday&#8217;s) to go into our social content calendar and film reels or craft carousels that I might need for the weeks ahead.</p><h3 class="wp-block-heading">3. Build your content bank</h3><p>The final step in how to plan content for social media is to actually build your content bank. Whether this is your blog planner or your social content calendar, anytime you have an idea, place it in the respective spot in your planner.</p><p>I always like to note here, that no idea is dumb! For me, I might have a random idea for a blog and place it into the blog planner. I usually will come back to that idea and tweak it to better fit the content our audience likes or to better fit our <a href="https://chloecreativestudio.com/why-is-seo-important-for-businesses/" title="">SEO strategies</a>. Either way – getting those ideas down is key to growing your content bank!</p><p>After you gain traction on multiple content ideas, you can assign due dates and begin scheduling your ideas out for publishing. It&#8217;s easy to not get ahead of yourself here and want to publish everything right away. It&#8217;s better to tangibly get dates on a calendar so you can rest assured that the weeks ahead are covered!</p><h2 class="wp-block-heading">How to plan content for social media: conclusion</h2><p>Planning content ahead of time has always been immensely helpful for me, especially in high-stress seasons or in times when I want to be more present with family.</p><p>With the holiday season approaching, I am working hard to plan out content for the studio that is valuable and will serve our ideal clients. It&#8217;s also important to know that just because people won&#8217;t be as active on social media, doesn&#8217;t mean that your content won&#8217;t still be seen!</p><p>Again, this is why we like to focus on our online blog as the central hub to content planning. Your online blog has the longest shelf life next to Pinterest.</p><p>If you&#8217;d like done-for-you blog post ideas, consider <a href="https://chloecreativestudio.com/services/" title="Services">booking our team for SEO management</a>. We have two packages where we can provide content ideas straight to your inbox!</p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-3c83901 e-flex e-con-boxed e-con e-parent" data-id="3c83901" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-9687cb3 elementor-widget elementor-widget-post-navigation" data-id="9687cb3" data-element_type="widget" data-widget_type="post-navigation.default"> <div class="elementor-widget-container"> <div class="elementor-post-navigation"> <div class="elementor-post-navigation__prev elementor-post-navigation__link"> <a href="https://chloecreativestudio.com/simple-nursery-design/" rel="prev"><span class="post-navigation__arrow-wrapper post-navigation__arrow-prev"><i class="fa fa-angle-left" aria-hidden="true"></i><span 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<span class="sbi-screenreader">Comment SHOP for my fav postpartum outfits right n</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Comment SHOP for my fav postpartum outfits right now 💌 After about 2 weeks, I was dying to put on a pair of jeans to feel put together again — I had all the cute sweater sets but was craving something a little more fancy. Instead of settling, I ordered a few items that immediately put me in a better mood (and yes — in a bigger size) 😆 Comment SHOP below to receive a DM with the link to shop this post on my LTK ⬇ https://liketk.it/4XtZa #ltkstyletip #ltkworkwear #ltkgiftguide"> </a> </div> </div><div class="sbi_item sbi_type_carousel sbi_new sbi_transition" id="sbi_18047898437072443" data-date="1732115250"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/p/DCmP5MjpLGN/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&#038;ccb=1-7&#038;_nc_sid=18de74&#038;_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&#038;_nc_zt=23&#038;_nc_ht=scontent.cdninstagram.com&#038;edm=ANo9K5cEAAAA&#038;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&#038;oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&#038;oe=674CE9AC" data-img-src-set="{&quot;d&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&amp;oe=674CE9AC&quot;,&quot;150&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&amp;oe=674CE9AC&quot;,&quot;320&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&amp;oe=674CE9AC&quot;,&quot;640&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/467205005_18154477747327725_2653928200311791632_n.jpg?_nc_cat=107&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=rn0eRFBZ5ykQ7kNvgEWvRGb&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA2BB_hH72iHVIi5e_DUvwtR3R28FUv-b_GTSlZHr8waw&amp;oe=674CE9AC&quot;}"> <span class="sbi-screenreader">Obsessing over @soundmindocd’s new look 🦋 rea</span> <svg class="svg-inline--fa fa-clone fa-w-16 sbi_lightbox_carousel_icon" aria-hidden="true" aria-label="Clone" data-fa-proƒcessed="" data-prefix="far" data-icon="clone" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"> <path fill="currentColor" d="M464 0H144c-26.51 0-48 21.49-48 48v48H48c-26.51 0-48 21.49-48 48v320c0 26.51 21.49 48 48 48h320c26.51 0 48-21.49 48-48v-48h48c26.51 0 48-21.49 48-48V48c0-26.51-21.49-48-48-48zM362 464H54a6 6 0 0 1-6-6V150a6 6 0 0 1 6-6h42v224c0 26.51 21.49 48 48 48h224v42a6 6 0 0 1-6 6zm96-96H150a6 6 0 0 1-6-6V54a6 6 0 0 1 6-6h308a6 6 0 0 1 6 6v308a6 6 0 0 1-6 6z"></path> </svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Obsessing over @soundmindocd’s new look 🦋 read more of this project below ⬇️ Taylor and I first connected over our shared faith-life and since then, we’ve had many conversations on a human level. TBH — that’s my favorite part of my job 🤭 — connecting with clients on who they are instead of what they do. Through working together, we learned that “Sound Mind” was transpired from 2 Timothy 1:7: “For God has not given us a spirit of fear, but of power, and of love and of a sound mind.” As a new mom myself (therefore being a subset of ideal client of hers), I truly resonated with this verse even in the first few weeks of motherhood — God doesn’t promise us a life free of trials, but does promise clarity &amp; peace (hence, a sound mind). What a joyful reminder! Thank you Taylor for trusting our team! Here’s what she had to say: “The entire process from start to finish was so seamless and I was continuously blown away by each member of their team that I interacted with throughout the process. Everyone took the time to explain things to me and make sure my branding and website was exactly what I imagined.” 📣 Our books are now open for 2025. Comment BOOK for our application to apply!"> </a> </div> </div><div class="sbi_item sbi_type_video sbi_new sbi_transition" id="sbi_18103536199454193" data-date="1731597421"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/reel/DCW0HUqJQm0/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&#038;ccb=1-7&#038;_nc_sid=18de74&#038;_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&#038;_nc_zt=23&#038;_nc_ht=scontent.cdninstagram.com&#038;edm=ANo9K5cEAAAA&#038;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&#038;oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&#038;oe=674CF115" data-img-src-set="{&quot;d&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&amp;oe=674CF115&quot;,&quot;150&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&amp;oe=674CF115&quot;,&quot;320&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&amp;oe=674CF115&quot;,&quot;640&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466939574_18153862483327725_5460094980739137029_n.jpg?_nc_cat=108&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=OScjkePtBKEQ7kNvgHtw_3T&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBMOYRV0ZU_rdILi3hKO53USdbepegZeGesxYvkqwb2wA&amp;oe=674CF115&quot;}"> <span class="sbi-screenreader">Though I’m not returning to client work until 20</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Though I’m not returning to client work until 2025, I’m struggling to show up and “sell” to our audience… Sharing branding tips, website tools and project wrap-ups have always come easy to me — but right now, it’s not feeling authentic to share these things 🫣 so here I am, putting a new foot forward in my new normal and sharing what does feel good! This account has never been strictly business 💅🏻 but I’d love to hear from other entrepreneurial mamas — how did you navigate this transition? 📣 IG stories &amp; email list are where I’ve been connecting with people the most — be sure to comment CONNECT to be added!"> </a> </div> </div><div class="sbi_item sbi_type_carousel sbi_new sbi_transition" id="sbi_18026525672395068" data-date="1731425544"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/p/DCRsYgZp4ni/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&#038;ccb=1-7&#038;_nc_sid=18de74&#038;_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&#038;_nc_zt=23&#038;_nc_ht=scontent.cdninstagram.com&#038;edm=ANo9K5cEAAAA&#038;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&#038;oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&#038;oe=674CF146" data-img-src-set="{&quot;d&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&amp;oe=674CF146&quot;,&quot;150&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&amp;oe=674CF146&quot;,&quot;320&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&amp;oe=674CF146&quot;,&quot;640&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/466363305_18153659764327725_961573053678441322_n.jpg?_nc_cat=102&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=eAq7fl-QpBMQ7kNvgERXOUC&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYA8CRzSw_OomClQAa_fSj-g_dXjNSN6ZJ3p_h5GR_i4Vw&amp;oe=674CF146&quot;}"> <span class="sbi-screenreader">What a joy it was to work with Dr. Naomi Bernstein</span> <svg class="svg-inline--fa fa-clone fa-w-16 sbi_lightbox_carousel_icon" aria-hidden="true" aria-label="Clone" data-fa-proƒcessed="" data-prefix="far" data-icon="clone" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"> <path fill="currentColor" d="M464 0H144c-26.51 0-48 21.49-48 48v48H48c-26.51 0-48 21.49-48 48v320c0 26.51 21.49 48 48 48h320c26.51 0 48-21.49 48-48v-48h48c26.51 0 48-21.49 48-48V48c0-26.51-21.49-48-48-48zM362 464H54a6 6 0 0 1-6-6V150a6 6 0 0 1 6-6h42v224c0 26.51 21.49 48 48 48h224v42a6 6 0 0 1-6 6zm96-96H150a6 6 0 0 1-6-6V54a6 6 0 0 1 6-6h308a6 6 0 0 1 6 6v308a6 6 0 0 1-6 6z"></path> </svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="What a joy it was to work with Dr. Naomi Bernstein on a new Squarespace website 🎉 Naomi booked a discovery call with our team to discuss her primary need: to appear more professional in the online space so that she can increase the prices of her group therapy program. Before working with us, she felt that her website was “pieced together” and “confusing”. Because of that, she felt her ideal clients weren’t finding the information they needed to book a program with her. Our website designer Madison determined that moving her from TherapySites to Squarespace was a smart move for ease of editing — from there, it was a matter of reconfiguring her copy &amp; layout in a lay that invited her ideal clients in, instead of pushing them away with confusion. Post-project, Dr. Naomi feels much clearer on how her ideal clients can obtain information of her programs and can soon increase her prices! The best news? We have an opening THIS WEEK for a VIP website project — this is for you if: 🤍 You have a brand currently in place we can use (think logos, fonts and colors) 🤍 You’re ready for a quick one day turnaround for a new website 🤍 You have time to complete our copywriting guide to enhance your copy &amp; SEO for launch day If that sounds like you, comment BOOK to claim!"> </a> </div> </div><div class="sbi_item sbi_type_video sbi_new sbi_transition" id="sbi_18030468281369520" data-date="1730995399"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/reel/DCE3cZNpxa7/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.29350-15/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&#038;ccb=1-7&#038;_nc_sid=18de74&#038;_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&#038;_nc_zt=23&#038;_nc_ht=scontent.cdninstagram.com&#038;edm=ANo9K5cEAAAA&#038;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&#038;oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&#038;oe=674CF777" data-img-src-set="{&quot;d&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&amp;oe=674CF777&quot;,&quot;150&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&amp;oe=674CF777&quot;,&quot;320&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&amp;oe=674CF777&quot;,&quot;640&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.29350-15\/466059145_562217232885271_7167259083302566365_n.jpg?_nc_cat=103&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=26YFpgK5_oMQ7kNvgEtN7bA&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYAgKcXYtiPupZ3GlxWG4yGq9u8F1pcXWBF3SNPGF5YQAQ&amp;oe=674CF777&quot;}"> <span class="sbi-screenreader">Isn’t it crazy how God gives you different seaso</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Isn’t it crazy how God gives you different seasons to teach you different things? I spent a lot of time since 2018 preparing and crafting my business to work with my lifestyle and not just for money. At first, it was working alongside college classes. Then it was working after my corporate working hours. Then it was working nearly 12 hour workdays to eventually get me where I am now: just welcomed a newborn, enjoying life’s little moments and checking in on the team when I’m able 😄 In this season, God is teaching me many sweet things: 🤍 Diligence to find time in prayer / the Word — my days are currently unstructured which I initially struggled with. Now, I roll with the punches and find time when I can whether that be morning, midday or night. 🤍 A mindset shift from working for $$ to caring for a life — My days are currently no longer focused on making money and serving others through design. Now I’m caring for a life and trying to find a new normal which takes a mindset shift! 🤍 Slowness to quiet my heart and listen to His guidance — between nap times and feeds, time seems so still. In the quiet moments, I’m able to sit with my thoughts more than ever and jot them down on a notebook so I can learn and grow in my faith! Posting this because I find myself enjoying this new normal and proud of how I’ve been able to see work differently than I did before 🤎 I still love my job and can’t wait to find a new normal routine once maternity leave is over! I’m opening a multi-week prayer series (either via email or close friends stories) to challenge myself to sit down at every night and “brain dump” it all out to Jesus. Comment PRAYER and I’ll add you — open to anyone!"> </a> </div> </div><div class="sbi_item sbi_type_carousel sbi_new sbi_transition" id="sbi_18043388870111769" data-date="1730819223"> <div class="sbi_photo_wrap"> <a class="sbi_photo" href="https://www.instagram.com/p/DB_n6uJJBky/" target="_blank" rel="noopener nofollow" data-full-res="https://scontent.cdninstagram.com/v/t51.75761-15/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&#038;ccb=1-7&#038;_nc_sid=18de74&#038;_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&#038;_nc_zt=23&#038;_nc_ht=scontent.cdninstagram.com&#038;edm=ANo9K5cEAAAA&#038;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&#038;oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&#038;oe=674CEC4E" data-img-src-set="{&quot;d&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&amp;oe=674CEC4E&quot;,&quot;150&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&amp;oe=674CEC4E&quot;,&quot;320&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&amp;oe=674CEC4E&quot;,&quot;640&quot;:&quot;https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/465654904_18152918086327725_7840320944024602288_n.jpg?_nc_cat=106&amp;ccb=1-7&amp;_nc_sid=18de74&amp;_nc_ohc=GGAoNlXdbC8Q7kNvgHdydOU&amp;_nc_zt=23&amp;_nc_ht=scontent.cdninstagram.com&amp;edm=ANo9K5cEAAAA&amp;_nc_gid=AdFVJ0WqZPsrmR7hIOuIpME&amp;oh=00_AYBgKLVOVN0eYzRRDPrxTOWWca4R4VgXmZ9SI1jdIq5g3A&amp;oe=674CEC4E&quot;}"> <span class="sbi-screenreader">Save this when you want to refresh your brand visu</span> <svg class="svg-inline--fa fa-clone fa-w-16 sbi_lightbox_carousel_icon" aria-hidden="true" aria-label="Clone" data-fa-proƒcessed="" data-prefix="far" data-icon="clone" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"> <path fill="currentColor" d="M464 0H144c-26.51 0-48 21.49-48 48v48H48c-26.51 0-48 21.49-48 48v320c0 26.51 21.49 48 48 48h320c26.51 0 48-21.49 48-48v-48h48c26.51 0 48-21.49 48-48V48c0-26.51-21.49-48-48-48zM362 464H54a6 6 0 0 1-6-6V150a6 6 0 0 1 6-6h42v224c0 26.51 21.49 48 48 48h224v42a6 6 0 0 1-6 6zm96-96H150a6 6 0 0 1-6-6V54a6 6 0 0 1 6-6h308a6 6 0 0 1 6 6v308a6 6 0 0 1-6 6z"></path> </svg> <img src="https://chloecreativestudio.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Save this when you want to refresh your brand visuals 💌 You may find yourself years past your last rebrand and no longer resonate with the assets that we’ve created for you — this is completely normal and usually due to a couple of things: 🤎 A change in ideal client 🤎 A change in brand direction / vision 🤎 Experiencing growth in your business that warrants a change 🤎 Learned what will serve your business and what will not Take it from this client who came to us fully transparent that she found herself not utilizing some of the variants we’ve created such as her stamp, icon and patterns. After discussion, we found that an underlying change was needed: lighten up her color palette to feel more neutralized versus bold. Once this change was made, we reevaluated what assets would serve her and recreated those to match her original primary logo. Seems amazing — right? If you’re a past client needing additional assets crafted for your brand that reflects a change you’re experiencing or simply you want something that feels “new” — comment CLIENT and we’ll DM you!"> </a> </div> </div> </div> <div id="sbi_load" > </div> <span class="sbi_resized_image_data" data-feed-id="*1" data-resized="{&quot;18043388870111769&quot;:{&quot;id&quot;:&quot;465654904_18152918086327725_7840320944024602288_n&quot;,&quot;ratio&quot;:&quot;1.00&quot;,&quot;sizes&quot;:{&quot;full&quot;:640,&quot;low&quot;:320,&quot;thumb&quot;:150},&quot;extension&quot;:&quot;.webp&quot;},&quot;18030468281369520&quot;:{&quot;id&quot;:&quot;466059145_562217232885271_7167259083302566365_n&quot;,&quot;ratio&quot;:&quot;0.56&quot;,&quot;sizes&quot;:{&quot;full&quot;:640,&quot;low&quot;:320,&quot;thumb&quot;:150},&quot;extension&quot;:&quot;.webp&quot;},&quot;18026525672395068&quot;:{&quot;id&quot;:&quot;466363305_18153659764327725_961573053678441322_n&quot;,&quot;ratio&quot;:&quot;0.80&quot;,&quot;sizes&quot;:{&quot;full&quot;:640,&quot;low&quot;:320,&quot;thumb&quot;:150},&quot;extension&quot;:&quot;.webp&quot;},&quot;18103536199454193&quot;:{&quot;id&quot;:&quot;466939574_18153862483327725_5460094980739137029_n&quot;,&quot;ratio&quot;:&quot;0.56&quot;,&quot;sizes&quot;:{&quot;full&quot;:640,&quot;low&quot;:320,&quot;thumb&quot;:150},&quot;extension&quot;:&quot;.webp&quot;},&quot;18047898437072443&quot;:{&quot;id&quot;:&quot;467205005_18154477747327725_2653928200311791632_n&quot;,&quot;ratio&quot;:&quot;0.80&quot;,&quot;sizes&quot;:{&quot;full&quot;:640,&quot;low&quot;:320,&quot;thumb&quot;:150},&quot;extension&quot;:&quot;.webp&quot;},&quot;18330965968194115&quot;:{&quot;id&quot;:&quot;467763003_18154575976327725_8227512737849834367_n&quot;,&quot;ratio&quot;:&quot;0.56&quot;,&quot;sizes&quot;:{&quot;full&quot;:640,&quot;low&quot;:320,&quot;thumb&quot;:150},&quot;extension&quot;:&quot;.webp&quot;}}"> </span> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-09f8ddd e-flex e-con-boxed e-con e-parent" data-id="09f8ddd" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-32c1bdd elementor-widget elementor-widget-text-editor" data-id="32c1bdd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div id="si-sp" class="sp"><div id="credits" class="sb sib-credits" data-bid="credits"><div class="ss-s ss-bg"><div class="sc"><div class="sie-credits_0 se" data-sid="credits_0"><p class="se-t sie-credits_0-text st-m-paragraph st-d-paragraph se-rc">© Copyright 2018 &#8211; 2024 Chloe Creative Studio. <a href="https://chloecreativestudio.com/privacy-policy" target="_self">Privacy Policy</a>. <a href="https://chloecreativestudio.com/terms-conditions/">Terms</a>. 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