41% of Restaurant Revenue via Digital Channels

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class="col-6 my-auto"> <span class="post-info-text small muted text-uppercase">By</span> <span class="author-name vcard fn small muted text-uppercase fw-bold" itemprop="author"> <a href="https://www.pymnts.com/author/pymnts/" title="Posts by PYMNTS" rel="author">PYMNTS</a> </span> <span class="small muted d-none d-md-inline"> | </span> <span class="small muted text-uppercase d-block d-md-inline">March 18, 2022</span> </div> <div class="col-6 text-end my-auto">  <a href="https://www.facebook.com/sharer.php?u=https://www.pymnts.com/restaurant-technology/2022/41-pct-of-restaurant-revenue-now-comes-through-digital-channels/&t=41%25+of+Restaurant+Revenue+Now+Comes+Through+Digital+Channels" title="Share on Facebook"><i class="bi bi-facebook me-1 text-dark"></i></a><a href="https://twitter.com/share?text=41%25+of+Restaurant+Revenue+Now+Comes+Through+Digital+Channels -&url=https://www.pymnts.com/restaurant-technology/2022/41-pct-of-restaurant-revenue-now-comes-through-digital-channels/" title="Tweet This Post"><i class="bi bi-twitter-x mx-1 mx-1 text-dark"></i></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.pymnts.com/restaurant-technology/2022/41-pct-of-restaurant-revenue-now-comes-through-digital-channels/&title=41%25+of+Restaurant+Revenue+Now+Comes+Through+Digital+Channels&summary=&source=" title="Share on LinkedIn"><i class="bi bi-linkedin mx-1 mx-1 text-dark"></i></a><a href="mailto:?subject=41% of Restaurant Revenue Now Comes Through Digital Channels&BODY=I found this article interesting and want to share it with you. Check it out: https://www.pymnts.com/restaurant-technology/2022/41-pct-of-restaurant-revenue-now-comes-through-digital-channels/"><i class="bi bi-envelope-fill ms-1 me-0 ms-1 me-md-1 text-dark"></i></a> <span class="d-none d-md-inline"> | </span> <span class="d-block d-md-inline"> <button class="d-none d-lg-inline-block noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"> <i class="bi bi-play-circle-fill mx-1 text-dark"></i></button> <button class="d-lg-none noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"><span class="listenToArticle small text-uppercase"></span><i class="bi bi-play-circle-fill text-dark mx-1"></i></button> <button class="noHover audioPause border-0 px-0 article-pause-button py-1 my-0"><i class="bi bi-pause-circle-fill text-dark mx-0"></i></button> </span> </div></div> </div> </div> <div id="post-feat-img" class="left relative mb-3"> <img class="py-desktop w-100 h-auto pymnts-featured-sm-image " width="1000" height="600" alt="restaurant online" src="https://www.pymnts.com/wp-content/uploads/2022/03/restaurant-digital.jpg?w=768" /> </div> <div class="post-feat-text"> </div>  <div id="pymnts-content1265158" class="single lh-article mt-1 lnk-article"> <p>Forty-one percent of the average restaurant’s revenue is now generated online, according to the Restaurant Friction Index, a PYMNTS and Paytronix collaboration that surveyed 501 U.S. restaurant managers and 2,146 consumers.</p> <p><strong>Get the report:</strong> <a href="https://www.pymnts.com/study/the-restaurant-friction-index-digital-ordering-loyalty-programs/#wpcf7-f1245188-o1" target="_blank" rel="noopener noreferrer">Restaurant Friction Index</a></p> <p>This share of revenue coming through digital channels such as mobile apps, aggregators and websites is far more than the 32% the average restaurant generated onsite and the 26% generated over the phone.</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-1265168" src="https://www.pymnts.com/wp-content/uploads/2022/03/Figure-1-3.png" alt="Figure 1" width="450" height="609" srcset="https://www.pymnts.com/wp-content/uploads/2022/03/Figure-1-3.png 647w, https://www.pymnts.com/wp-content/uploads/2022/03/Figure-1-3-133x180.png 133w, https://www.pymnts.com/wp-content/uploads/2022/03/Figure-1-3-236x319.png 236w" sizes="(max-width: 450px) 100vw, 450px" /></p> <p>Restaurants are acutely aware of the importance of delivering their customers a consistent ordering experience, no matter how orders are placed.</p> <p>In fact, 41% of restaurants now consider it “very” or “extremely” important to make the integration of physical and online customer experiences a part of their broader innovation strategies.</p> <p><img decoding="async" class="alignnone wp-image-1265171" src="https://www.pymnts.com/wp-content/uploads/2022/03/Figure-2-2.png" alt="Figure 2" width="450" height="955" srcset="https://www.pymnts.com/wp-content/uploads/2022/03/Figure-2-2.png 617w, https://www.pymnts.com/wp-content/uploads/2022/03/Figure-2-2-85x180.png 85w, https://www.pymnts.com/wp-content/uploads/2022/03/Figure-2-2-150x319.png 150w" sizes="(max-width: 450px) 100vw, 450px" /></p> <p>Between one-quarter and one-third of restaurants are planning to invest more in cross-channel capable innovations going forward. PYMNTS research shows that 58% of restaurants currently allow their customers to pay with contactless cards in-store, for example, but 34% plan to adopt in-store contactless card options in the future.</p> <p>Similar patterns are found regarding restaurants’ plans to adopt digital wallets, drive-thru pickup, automatic menu updates and other features.</p> <p>Loyalty programs are also on many restaurants’ innovation agendas. Just 57% of all restaurants currently offer loyalty and rewards programs, but another 25% plan to invest in them in the next three years.</p> <p><img decoding="async" class="alignnone wp-image-1265176 size-full" src="https://www.pymnts.com/wp-content/uploads/2022/03/Figure-10.png" alt="Figure 10" width="1198" height="1343" srcset="https://www.pymnts.com/wp-content/uploads/2022/03/Figure-10.png 1198w, https://www.pymnts.com/wp-content/uploads/2022/03/Figure-10-161x180.png 161w, https://www.pymnts.com/wp-content/uploads/2022/03/Figure-10-285x319.png 285w, https://www.pymnts.com/wp-content/uploads/2022/03/Figure-10-768x861.png 768w" sizes="(max-width: 1198px) 100vw, 1198px" /></p> <p>It is therefore clear that investments in loyalty programs, along with other key digital ordering features, are poised to play a crucial role in restaurants’ customer engagement strategies in the future.</p> <p>As the data about where restaurants generate revenue shows, integrated digital ordering and payment options are no longer competitive differentiators but rather foundational to the restaurant business.</p> <div class="pymnt-b899a80dd0980dbafd4f862b57c3c85f pymnt-bottom-of-article" id="pymnt-b899a80dd0980dbafd4f862b57c3c85f"></div> <div id="bottom-ad"> <div data-pymnt-trackid="2020540" data-pymnt-trackbid="1" class="pymnt-target" id="pymnt-1720698258"><a data-no-instant="1" href="https://www.pymnts.com/monitor-edge/" rel="noopener" class="adv-link" target="_blank" aria-label="PYMNTS-MonitorEdge-May-2024"><img src="https://www.pymnts.com/wp-content/uploads/2024/08/PYMNTS-MonitorEdge-May-2024.gif" alt="PYMNTS-MonitorEdge-May-2024" width="1728" height="345" /></a></div> </div> <div class="row row-cols-1 row-cols-lg-1 recommended-articles" style="clear:both;"> <div class="col mb-1"> <h4 class="header-border text-uppercase small mb-0"> <span class="border-layer border-secondary"> Recommended </span> </h4> <div class="row item noBorderLast remove-col-3"> <div class="col-12 col-md-3 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