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id="_header_center-544-10" class="oxy-header-center" ><div id="div_block-561-10" class="ct-div-block " > <nav id="-mega-menu-547-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-549-10" class="oxy-mega-dropdown " ><a href="/about-us" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">About Us</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-549-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content oxy-header-container"><div id="div_block-562-10" class="ct-div-block" ><div id="div_block-564-10" class="ct-div-block" ><h5 id="headline-565-10" class="ct-headline">About IAB Europe</h5><a id="link-689-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-572-10" class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-594-10" class="ct-div-block" ><a id="link-738-10" class="ct-link" href="https://iabeurope.eu/committees-task-forces/" ><h5 id="headline-595-10" class="ct-headline">Committees & task forces</h5></a><nav id="_nav_menu-742-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-commitees-task-forces-container"><ul 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href="https://iabeurope.eu/sustainability-standards-committee/">Sustainability Standards Committee</a></li> </ul></div></nav></div></div></div></div></div></li> </ul></nav> <nav id="-mega-menu-551-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-607-10" class="oxy-mega-dropdown " ><a href="/our-focus" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">Our Focus</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-607-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content oxy-header-container"><div id="div_block-608-10" class="ct-div-block" ><div id="div_block-609-10" class="ct-div-block" ><h5 id="headline-610-10" class="ct-headline">Our focus</h5><a id="link-711-10" class="ct-link" href="https://iabeurope.eu/frameworks-and-code-of-conduct/" ><div id="div_block-612-10" class="ct-div-block" ><img loading="lazy" id="image-613-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-2.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-2.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-2-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-614-10" class="ct-div-block" ><h4 id="headline-615-10" class="ct-headline">Framework & code of conduct</h4><p id="text_block-616-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-725-10" class="ct-link" href="https://iabeurope.eu/transparency-consent-framework/" ><div id="div_block-619-10" class="ct-div-block" ><img loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" 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data-type="individual" > <li id="-mega-dropdown-764-10" class="oxy-mega-dropdown " ><a href="/membership/" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">Membership</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-764-10"><use xlink:href="#FontAwesomeicon-angle-down"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container oxy-mega-dropdown_flyout" data-icon="FontAwesomeicon-angle-down"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content oxy-header-container"><ul id="menu-membership" class="oxy-mega-dropdown_menu"><li id="menu-item-27336" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27336"><a href="https://iabeurope.eu/join-iab-europe/">Join IAB Europe</a></li> <li id="menu-item-29292" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29292"><a href="https://iabeurope.eu/members-directory/">Meet our Members</a></li> </ul></div></div></div></li> </ul></nav> <nav id="-mega-menu-765-10" class="oxy-mega-menu tcf-drop-parent " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-766-10" class="oxy-mega-dropdown " ><a href="/news/" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">Media</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-766-10"><use xlink:href="#FontAwesomeicon-angle-down"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container oxy-mega-dropdown_flyout" data-icon="FontAwesomeicon-angle-down"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content 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id="svg-fancy_icon-773-10"><use xlink:href="#FontAwesomeicon-linkedin-square"></use></svg></div></a><a id="link-775-10" class="ct-link" href="https://x.com/IABEurope" target="_blank" ><div id="fancy_icon-774-10" class="ct-fancy-icon" ><svg id="svg-fancy_icon-774-10"><use xlink:href="#FontAwesomeicon-square-x-twitter"></use></svg></div></a></div></div></div><div id="_header_right-545-10" class="oxy-header-right" ></div></div></div></header> <div id='inner_content-65-10' class='ct-inner-content'><section id="section-2-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="new_columns-3-53576" class="ct-new-columns" ><div id="div_block-4-53576" class="ct-div-block" ><h1 id="headline-5-53576" class="ct-headline">Retail Media in Europe</h1><div id="text_block-6-53576" class="ct-text-block" >The Retail Media landscape in Europe is growing at a fast pace - nearly four times faster than the total digital advertising market. With 50% of buyers already partnered with a retailer or Retail Media Networks this nascent market is showing now signs of slowing. Now projected to reach 31bn EURO by 2028 Retail Media really is playing a significant role in shaking up and shaping the future of Digital Advertising.  </div></div><div id="div_block-7-53576" class="ct-div-block" ><img id="image-8-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/RM-banner-01.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/RM-banner-01.png 975w, https://iabeurope.eu/wp-content/uploads/RM-banner-01-300x179.png 300w, https://iabeurope.eu/wp-content/uploads/RM-banner-01-768x459.png 768w" sizes="(max-width: 975px) 100vw, 975px" /></div></div></div></section><section id="section-26-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-27-53576" class="ct-div-block" ><h2 id="headline-544-53576" class="ct-headline">What is Retail Media?</h2><div id="new_columns-28-53576" class="ct-new-columns" ><div id="div_block-29-53576" class="ct-div-block" ><p id="text_block-31-53576" class="ct-text-block" >Retail Media refers to the digital advertising space, data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery. </p></div><div id="div_block-32-53576" class="ct-div-block" ><p id="text_block-34-53576" class="ct-text-block" >Retail Media includes an increasing range of digital opportunities which can be segmented into Off-Site, On-Site and In-Store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns.<br><br></p></div></div></div><p id="text_block-103-53576" class="ct-text-block" >For further detail on Off-Site, On-Site and In-Store, access IAB Europe’s definitions one-pager here:<br></p><a id="div_block-35-53576" class="ct-link" href="https://iabeurope.eu/knowledge_hub/iab-europes-retail-media-definitions-one-pager/" ><div id="link_text-36-53576" class="ct-text-block" >IAB Europe Definitions</div></a></div></section><section id="section-272-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1828-53576" class="ct-headline ">Featured Articles<br></h2><div id="_dynamic_list-1830-53576" class="oxy-dynamic-list"><div id="div_block-1831-53576-1" class="ct-div-block card" data-id="div_block-1831-53576"><div id="div_block-1832-53576-1" class="ct-div-block" data-id="div_block-1832-53576"><img id="image-1833-53576-1" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Europe_US-Report-493x300-1-300x183.jpg" class="ct-image" data-id="image-1833-53576"><div id="div_block-1834-53576-1" class="ct-div-block box-shadow" data-id="div_block-1834-53576"><div id="div_block-1835-53576-1" class="ct-div-block" data-id="div_block-1835-53576"><div id="headline-1836-53576-1" class="ct-headline" data-id="headline-1836-53576"><span id="span-1837-53576-1" class="ct-span" data-id="span-1837-53576"></span></div><div id="div_block-1838-53576-1" class="ct-div-block" data-id="div_block-1838-53576"><h4 id="headline-1839-53576-1" class="ct-headline" data-id="headline-1839-53576"><span id="span-1840-53576-1" class="ct-span" data-id="span-1840-53576">IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards</span></h4></div></div><div id="div_block-1841-53576-1" class="ct-div-block" data-id="div_block-1841-53576"><a id="link-1842-53576-1" class="ct-link" href="https://iabeurope.eu/knowledge_hub/iab-europe-and-iab-in-store-retail-media-definitions-and-measurement-standards/" target="_self" data-id="link-1842-53576"><div id="text_block-1843-53576-1" class="ct-text-block" data-id="text_block-1843-53576">Read more</div></a></div></div></div></div><div id="div_block-1831-53576-2" class="ct-div-block card" data-id="div_block-1831-53576"><div id="div_block-1832-53576-2" class="ct-div-block" data-id="div_block-1832-53576"><img id="image-1833-53576-2" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-CERT-493x300-v22-1-300x183.jpg" class="ct-image" data-id="image-1833-53576"><div id="div_block-1834-53576-2" class="ct-div-block box-shadow" data-id="div_block-1834-53576"><div id="div_block-1835-53576-2" class="ct-div-block" data-id="div_block-1835-53576"><div id="headline-1836-53576-2" class="ct-headline" data-id="headline-1836-53576"><span id="span-1837-53576-2" class="ct-span" data-id="span-1837-53576"></span></div><div id="div_block-1838-53576-2" class="ct-div-block" data-id="div_block-1838-53576"><h4 id="headline-1839-53576-2" class="ct-headline" data-id="headline-1839-53576"><span id="span-1840-53576-2" class="ct-span" data-id="span-1840-53576">IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement</span></h4></div></div><div id="div_block-1841-53576-2" class="ct-div-block" data-id="div_block-1841-53576"><a id="link-1842-53576-2" class="ct-link" href="https://iabeurope.eu/iab-europe-launches-new-retail-media-certification-programme-in-beta-phase-to-drive-transparency-and-accountability-in-retail-media-measurement/" target="_self" data-id="link-1842-53576"><div id="text_block-1843-53576-2" class="ct-text-block" data-id="text_block-1843-53576">Read more</div></a></div></div></div></div><div id="div_block-1831-53576-3" class="ct-div-block card" data-id="div_block-1831-53576"><div id="div_block-1832-53576-3" 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data-id="div_block-275-53576"><div id="div_block-276-53576-13" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-13" alt="" src="https://iabeurope.eu/wp-content/uploads/in-store-retail-media-is-not-dooh.png" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-13" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-13" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-13" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-13" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-13" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-13" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-13" class="ct-span" data-id="span-284-53576">[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. 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id="div_block-276-53576-15" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-15" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Europe_US-Report-493x300-1.jpg" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-15" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-15" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-15" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-15" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-15" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-15" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-15" class="ct-span" data-id="span-284-53576">IAB Europe and the IAB Release Final In-Store Retail Media Standards</span></h4></div></div><div id="div_block-285-53576-15" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-15" class="ct-link" href="https://iabeurope.eu/iab-europe-and-the-iab-release-final-in-store-retail-media-standards/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-15" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div><div id="div_block-275-53576-16" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-16" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-16" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Europe_US-Report-493x300-1.jpg" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-16" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-16" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-16" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-16" class="ct-span" data-id="span-281-53576"></span></div><div 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src="https://iabeurope.eu/wp-content/uploads/Knowledge-Hub-1.png" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-17" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-17" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-17" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-17" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-17" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-17" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-17" class="ct-span" data-id="span-284-53576">Pentaleap H2 2024 Sponsored Products Benchmarks Report</span></h4></div></div><div id="div_block-285-53576-17" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-17" class="ct-link" href="https://iabeurope.eu/knowledge_hub/pentaleap-h2-2024-sponsored-products-benchmarks-report/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-17" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div><div id="div_block-275-53576-18" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-18" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-18" alt="" src="https://iabeurope.eu/wp-content/uploads/RM-icon.png" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-18" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-18" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-18" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-18" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-18" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-18" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-18" class="ct-span" data-id="span-284-53576">How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts </span></h4></div></div><div id="div_block-285-53576-18" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-18" class="ct-link" href="https://iabeurope.eu/how-to-revolutionise-retail-media-networks-a-qa-with-our-retail-media-committee-experts/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-18" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div><div id="div_block-275-53576-19" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-19" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-19" alt="" src="https://iabeurope.eu/wp-content/uploads/RM-icon.png" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-19" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-19" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-19" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-19" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-19" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-19" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-19" class="ct-span" data-id="span-284-53576">IAB Europe’s Retail Media Certification Programme - Your Questions Answered!</span></h4></div></div><div id="div_block-285-53576-19" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-19" class="ct-link" href="https://iabeurope.eu/iab-europes-retail-media-certification-programme-your-questions-answered/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-19" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div><div id="div_block-275-53576-20" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-20" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-20" alt="" src="https://iabeurope.eu/wp-content/uploads/RM-icon.png" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-20" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-20" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-20" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-20" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-20" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-20" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-20" class="ct-span" data-id="span-284-53576">Retail Media in 2025:  Coming Out of Denial</span></h4></div></div><div id="div_block-285-53576-20" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-20" class="ct-link" href="https://iabeurope.eu/retail-media-in-2025-coming-out-of-denial/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-20" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/retail-media-hub/page/2/">2</a> <a class="page-numbers" href="https://iabeurope.eu/retail-media-hub/page/3/">3</a> <a class="page-numbers" href="https://iabeurope.eu/retail-media-hub/page/4/">4</a> <a class="next page-numbers" href="https://iabeurope.eu/retail-media-hub/page/2/">Next »</a> </div> </div> </div> </div><div class="page-load-status"><div class="infinite-scroll-request"><div class="infinite-scroll-request_inner"><div class="sk-pulse"></div></div></div></div></div> <a id="link-1294-53576" class="ct-link load-more" href="#" ><div id="text_block-1295-53576" class="ct-text-block" >Load More</div></a></div></section><section id="section-821-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-822-53576" class="ct-headline">Key European Retail Media Stats</h2><div id="div_block-829-53576" class="ct-div-block" ><div id="div_block-830-53576" class="ct-div-block" ><div id="fancy_icon-897-53576" class="ct-fancy-icon" ><svg id="svg-fancy_icon-897-53576"><use xlink:href="#FontAwesomeicon-rocket"></use></svg></div><div id="text_block-834-53576" class="ct-text-block" >Retail Media Ad Spend to Reach €25bn EUR by 2027</div></div><div id="div_block-832-53576" class="ct-div-block" ><div id="fancy_icon-898-53576" class="ct-fancy-icon" ><svg id="svg-fancy_icon-898-53576"><use xlink:href="#FontAwesomeicon-line-chart"></use></svg></div><div id="text_block-835-53576" class="ct-text-block" >In 2024, Retail Media Advertising is expected to grow by 47%*</div></div><div id="div_block-831-53576" class="ct-div-block" ><div id="fancy_icon-900-53576" class="ct-fancy-icon" ><svg id="svg-fancy_icon-900-53576"><use xlink:href="#FontAwesomeicon-ban"></use></svg></div><div id="text_block-837-53576" class="ct-text-block" >70% of buyers cite the lack of retail media standards to be a barrier</div></div></div><div id="text_block-841-53576" class="ct-text-block" >*Retail Media outside of Amazon</div></div></section><section id="section-730-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-731-53576" class="ct-div-block" ><h2 id="headline-732-53576" class="ct-headline">IAB Europe’s Retail Media Committee </h2><div id="div_block-868-53576" class="ct-div-block" ><div id="div_block-734-53576" class="ct-div-block" ><div id="div_block-735-53576" class="ct-div-block" ><div id="text_block-794-53576" class="ct-text-block" >The Retail Media Committee is a multi-stakeholder group which aims to increase understanding of the retail media advertising ecosystem, enable cross-stakeholder initiatives and develop standards, particularly in the area of metrics and measurement, so that retail media advertising in Europe can thrive. </div></div></div><div id="new_columns-782-53576" class="ct-new-columns" ><div id="div_block-783-53576" class="ct-div-block" ><div id="div_block-785-53576" class="ct-div-block" ><img id="image-786-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Icon-for-education.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Icon-for-education.png 3508w, https://iabeurope.eu/wp-content/uploads/Icon-for-education-300x212.png 300w, https://iabeurope.eu/wp-content/uploads/Icon-for-education-1024x724.png 1024w, https://iabeurope.eu/wp-content/uploads/Icon-for-education-768x543.png 768w, https://iabeurope.eu/wp-content/uploads/Icon-for-education-1536x1086.png 1536w, https://iabeurope.eu/wp-content/uploads/Icon-for-education-2048x1448.png 2048w" sizes="(max-width: 3508px) 100vw, 3508px" /><h3 id="headline-787-53576" class="ct-headline">Industry Education & Definitions</h3></div></div><div id="div_block-788-53576" class="ct-div-block" ><div id="div_block-790-53576" class="ct-div-block" ><img id="image-791-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Icon-for-standardisation.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Icon-for-standardisation.png 3508w, https://iabeurope.eu/wp-content/uploads/Icon-for-standardisation-300x212.png 300w, https://iabeurope.eu/wp-content/uploads/Icon-for-standardisation-1024x724.png 1024w, https://iabeurope.eu/wp-content/uploads/Icon-for-standardisation-768x543.png 768w, https://iabeurope.eu/wp-content/uploads/Icon-for-standardisation-1536x1086.png 1536w, https://iabeurope.eu/wp-content/uploads/Icon-for-standardisation-2048x1448.png 2048w" sizes="(max-width: 3508px) 100vw, 3508px" /><h3 id="headline-792-53576" class="ct-headline">Standardisation & Guidelines</h3></div></div><div id="div_block-769-53576" class="ct-div-block" ><div id="div_block-771-53576" class="ct-div-block" ><img id="image-772-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Icon-for-market-intelligence.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Icon-for-market-intelligence.png 3508w, https://iabeurope.eu/wp-content/uploads/Icon-for-market-intelligence-300x212.png 300w, https://iabeurope.eu/wp-content/uploads/Icon-for-market-intelligence-1024x724.png 1024w, https://iabeurope.eu/wp-content/uploads/Icon-for-market-intelligence-768x543.png 768w, https://iabeurope.eu/wp-content/uploads/Icon-for-market-intelligence-1536x1086.png 1536w, https://iabeurope.eu/wp-content/uploads/Icon-for-market-intelligence-2048x1448.png 2048w" sizes="(max-width: 3508px) 100vw, 3508px" /><h3 id="headline-773-53576" class="ct-headline">Market Intelligence</h3></div></div><div id="div_block-775-53576" class="ct-div-block" ><div id="div_block-777-53576" class="ct-div-block" ><img id="image-778-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Icon-for-thought-leadership.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Icon-for-thought-leadership.png 3508w, https://iabeurope.eu/wp-content/uploads/Icon-for-thought-leadership-300x212.png 300w, https://iabeurope.eu/wp-content/uploads/Icon-for-thought-leadership-1024x724.png 1024w, https://iabeurope.eu/wp-content/uploads/Icon-for-thought-leadership-768x543.png 768w, https://iabeurope.eu/wp-content/uploads/Icon-for-thought-leadership-1536x1086.png 1536w, https://iabeurope.eu/wp-content/uploads/Icon-for-thought-leadership-2048x1448.png 2048w" sizes="(max-width: 3508px) 100vw, 3508px" /><h3 id="headline-779-53576" class="ct-headline">Thought-Leadership & Networking</h3></div></div></div></div></div></div></section><section id="section-79-53576" class=" ct-section Members" ><div class="ct-section-inner-wrap"><h2 id="headline-81-53576" class="ct-headline">Get Involved</h2><div id="text_block-113-53576" class="ct-text-block" >Join IAB Europe’s Retail Media Committee, the only place dedicated to advancing Retail Media in Europe. If you’re a retailer or leading Retail Media businesses, get involved to help shape the future. The Committee meets once a month usually via a virtual conference call. <br><br>To find out more about how you can join and get involved in the committee's work please contact IAB Europe’s Marketing & Insights Director, Marie-Clare - puffett [at[ iabeurope.eu or follow the link below to enquire.<br> </div><a id="link_text-75-53576" class="ct-link-text" href="https://iabeurope.eu/join-iab-europe/" >Join today</a><div id="div_block-76-53576" class="ct-div-block" ><span id="headline-77-53576" class="ct-headline">Already a member? </span><a id="link_text-78-53576" class="ct-link-text" href="https://iabeurope.eu/members-login/" > Login here</a></div></div></section><section id="section-158-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-262-53576" class="ct-headline">Don’t Just Take Our Word For It</h2><div id="text_block-264-53576" class="ct-text-block" >IAB Europe is working with leading retailers and Retail Media businesses in Europe. Here is what some of them have to say…</div><link rel='stylesheet' id='oxygen-unslider-css' href='https://iabeurope.eu/wp-content/plugins/oxygen/component-framework/vendor/unslider/unslider.css' type='text/css' media='all'/><div id="slider-664-53576" class="ct-slider ct_unique_slider_4597" ><div class="oxygen-unslider-container"><ul><li><div id="slide-684-53576" class="ct-slide" ><div id="div_block-662-53576" class="ct-div-block" ><div id="new_columns-629-53576" class="ct-new-columns" ><div id="div_block-630-53576" class="ct-div-block" ><div id="div_block-631-53576" class="ct-div-block" ><img id="image-632-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Tanguy.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Tanguy.jpg 800w, https://iabeurope.eu/wp-content/uploads/Tanguy-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Tanguy-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/Tanguy-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /><div id="div_block-633-53576" class="ct-div-block" ><h3 id="headline-634-53576" class="ct-headline">Tanguy Le Falher<br></h3><h4 id="headline-635-53576" class="ct-headline">Head of Retail Partnerships, Unlimitail</h4></div></div></div><div id="div_block-636-53576" class="ct-div-block" ><div id="div_block-637-53576" class="ct-div-block" ><div id="text_block-638-53576" class="ct-text-block" >"The IAB Europe Retail Media Committee is instrumental in shaping the future of Retail Media. At Unlimitail, we are proud to contribute to its efforts in establishing unified standards, definitions, and best practices across Europe. For a retail media player like us, understanding the market's expectations and challenges through an institution like the IAB is crucial in defining the best solutions."</div></div></div></div></div></div></li><li><div id="slide-1005-53576" class="ct-slide" ><div id="div_block-1006-53576" class="ct-div-block" ><div id="new_columns-1007-53576" class="ct-new-columns" ><div id="div_block-1008-53576" class="ct-div-block" ><div id="div_block-1009-53576" class="ct-div-block" ><img id="image-1010-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/jason-wescott.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/jason-wescott.jpg 546w, https://iabeurope.eu/wp-content/uploads/jason-wescott-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/jason-wescott-150x150.jpg 150w" sizes="(max-width: 546px) 100vw, 546px" /><div id="div_block-1011-53576" class="ct-div-block" ><h3 id="headline-1012-53576" class="ct-headline">Jason Wescott<br></h3><h4 id="headline-1013-53576" class="ct-headline">Global Head of Commerce Solutions, GroupM Nexus</h4></div></div></div><div id="div_block-1014-53576" class="ct-div-block" ><div id="div_block-1015-53576" class="ct-div-block" ><div id="text_block-1016-53576" class="ct-text-block" >“GroupM Nexus brings together nine thousand practitioners globally across the digital ads landscape to deliver industry leading performance media for many of the world’s most respected global brands. From this position, access to the wealth of resources granted through our IAB Europe membership is invaluable, empowering our teams with comprehensive research reports, astute guides, and robust insights.<br><br> Our vast media buying footprint implies a level of responsibility to the industry, and helping to improve it remains a priority. Membership ensures we can contribute meaningfully to industry discussions and collaborate with the IAB’s broad network of experts on publications that span all digital channels. Contributing to IAB Europe’s 101 Retail Media Guide was a personal highlight for me in 2023, and I look forward to continuing contributions through 2024 and beyond.” </div></div></div></div></div></div></li><li><div id="slide-1556-53576" class="ct-slide" ><div id="div_block-1557-53576" class="ct-div-block" ><div id="new_columns-1558-53576" class="ct-new-columns" ><div id="div_block-1559-53576" class="ct-div-block" ><div id="div_block-1560-53576" class="ct-div-block" ><img id="image-1561-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Maurits-Priem-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Maurits-Priem-1.jpg 500w, https://iabeurope.eu/wp-content/uploads/Maurits-Priem-1-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Maurits-Priem-1-150x150.jpg 150w" sizes="(max-width: 500px) 100vw, 500px" /><div id="div_block-1562-53576" class="ct-div-block" ><h3 id="headline-1563-53576" class="ct-headline">Maurits Priem</h3><h4 id="headline-1564-53576" class="ct-headline">VP Monetisation, Europe and Indonesia, Ahold Delhaize</h4></div></div></div><div id="div_block-1565-53576" class="ct-div-block" ><div id="div_block-1566-53576" class="ct-div-block" ><div id="text_block-1567-53576" class="ct-text-block" >“At Ahold Delhaize we are surfing The Third Wave together with our advertisers, aiming to raise the bar in advertising. As a front runner in omnichannel retail media we support the role of IAB Europe when it comes to professionalizing our industry step by step. As a member of IAB Europe we enjoy the opportunity to share experiences and learnings with our peers. We have a shared responsibility to make steps to further professionalize the Retail Media industry, in the interest of our clients, the advertisers and agencies.” </div></div></div></div></div></div></li></ul></div></div><script class="ct-slider-script">jQuery(document).ready(function($){$('#slider-664-53576.ct_unique_slider_4597 .oxygen-unslider-container:not(.unslider-horizontal,.unslider-fade)').unslider({autoplay: true, delay: 7500, animation: 'horizontal', speed : 750, arrows: true, nav: true, infinite: false})});</script></div></section><section id="section-115-53576" class=" ct-section Members" ><div class="ct-section-inner-wrap"><h2 id="headline-265-53576" class="ct-headline">Key Members & Partners</h2><div id="div_block-116-53576" class="ct-div-block" ><div id="div_block-119-53576" class="ct-div-block" ><div id="div_block-120-53576" class="ct-div-block member-square" ><img loading="lazy" id="image-121-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/A-delhaize.png" 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