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Mike Hawkes, Author at BrightLocal
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class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115474" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115474"><a href="/local-seo-tools/auditing/google-business-profile-audit/" class="nav-link">Google Business Profile Audit</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-115475" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115475"><a href="/reputation-manager/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/explore_review_management.svg" alt="Explore Review Management"> <div><span class="menu-item-link-text">Reputation Management</span> <span class="menu-item-description-new">Manage, generate and showcase your online reviews</span></div></div></a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-115476" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115476"><a href="/reputation-manager/get-reviews/" class="nav-link">Get Reviews</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115477" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115477"><a href="/reputation-manager/monitor-reviews/" class="nav-link">Monitor Reviews</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115478" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115478"><a href="/reputation-manager/showcase-reviews/" class="nav-link">Showcase Reviews</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-116476" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-116476"><a href="/listings-management/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/explore_listings_management.svg" alt="Explore Listings Management"> <div><span class="menu-item-link-text">Listings Management</span> <span class="menu-item-description-new">Take full control of listings with our unique hybrid approach</span></div></div></a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-116477" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116477"><a href="/citation-builder/" class="nav-link">Citation Builder</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116478" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116478"><a href="/listings-management/active-sync/" class="nav-link">Active Sync</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116479" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116479"><a href="/listings-management/gbp-post-scheduler/" class="nav-link">GBP Post Scheduler</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116480" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116480"><a href="/citation-builder/local-data-aggregators/" class="nav-link">Local Data Aggregators</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116481" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116481"><a href="/citation-builder/yext-replacement-service/" class="nav-link">Yext Replacement Service</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-115485" class="menu-html-element menu-item menu-item-type-custom menu-item-object-custom menu-item-115485"><a href="#" class="nav-link">HTML ELEMENT</a><div class="menu-item-banner"><div class="custom-main"><div class="nav-card"><div class="menu-item-image"><a href="/local-seo-services/" style="height:100%; background: url(https://www.brightlocal.com/wp-content/uploads/2024/11/local-seo-services-menu-icon.png) center center no-repeat; background-size: cover; display:block;" aria-label="Let our experts handle the work! Cost-effective and long-lasting services to grow your business."></a></div><div class="inner"><div class="menu-item-title"><h6><a href="/local-seo-services/">Local SEO Services</a></h6><p>Let our experts handle the work! Cost-effective and long-lasting services to grow your business.</p></div><div class="menu-item-link"><a href="/local-seo-services/" class="button button-sml button-tertiary">Explore</a></div></div></div></div></div></li> </ul></div> </li> <li id="menu-item-116377" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116377"><a href="/citation-builder/" class="nav-link">Citation Builder</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115486" class="menu-item-solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115486"><a href="#" class="nav-link">Solutions</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-115487" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-115487"><a href="#" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115489" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115489"><a href="/agencies/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_agencies_and_consultants.svg" alt="Solutions Agencies And Consultants"> <div><span class="menu-item-link-text">For Agencies and Consultants</span> <span class="menu-item-description-new">Win and retain clients with white-label solutions</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115490" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115490"><a href="/multi-location/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_multilocational.svg" alt="Solutions Multilocational"> <div><span class="menu-item-link-text">For Multi-Location Brands</span> <span class="menu-item-description-new">Manage SEO, listings and reputation across multiple locations</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115492" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115492"><a href="/small-businesses/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_small_businesses.svg" alt="Solutions Small Businesses"> <div><span class="menu-item-link-text">For Small Businesses</span> <span class="menu-item-description-new">Increase search visibility and attract new customers</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-119221" class="horizon-main-nav menu-item menu-item-type-custom menu-item-object-custom menu-item-119221"><a href="/horizon" class="nav-link"><div class="menu-horizon-link"> <div class="gradient-bg"></div> <div class="flex-container"> <img src="/wp-content/uploads/2024/01/BL_Logo.svg" class="bl-logo" alt="BrightLocal Logo"> <p class="pill">New Product</p> </div> <img src="/wp-content/uploads/2024/01/Logos.svg" class="horizon-logo" alt="Horizon Logo"> <p>Marketing Command Center for Multi-Location Brands <svg xmlns="http://www.w3.org/2000/svg" width="12" height="10" viewBox="0 0 12 10" fill="none"> <path d="M11.0299 5.75343C11.3229 5.46046 11.3229 4.98468 11.0299 4.69171L7.27993 0.941711C6.98696 0.648743 6.51118 0.648743 6.21821 0.941711C5.92524 1.23468 5.92524 1.71046 6.21821 2.00343L8.69087 4.47374H1.50024C1.0854 4.47374 0.750244 4.8089 0.750244 5.22374C0.750244 5.63859 1.0854 5.97374 1.50024 5.97374H8.68853L6.22056 8.44405C5.92759 8.73702 5.92759 9.21281 6.22056 9.50577C6.51353 9.79874 6.98931 9.79874 7.28228 9.50577L11.0323 5.75577L11.0299 5.75343Z" fill="white"/> </svg></p> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115493" class="menu-html-element menu-item menu-item-type-custom menu-item-object-custom menu-item-115493"><a href="#" class="nav-link">HTML ELEMENT</a><div class="menu-item-banner"><div class="custom-main"><div class="nav-card"><div class="menu-item-image"><a href="/case-studies/" style="height:100%; background: url(https://www.brightlocal.com/wp-content/uploads/2023/09/Case-Study.svg) center center no-repeat; background-size: cover; display:block;" aria-label="Learn how our customers have accelerated their success with BrightLocal"></a></div><div class="inner"><div class="menu-item-title"><h6><a href="/case-studies/">Case Studies</a></h6><p>Learn how our customers have accelerated their success with BrightLocal</p></div><div class="menu-item-link"><a href="/case-studies/" class="button button-sml button-tertiary">View case studies</a></div></div></div></div></div></li> </ul></div> </li> <li id="menu-item-115503" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115503"><a href="/pricing/" class="nav-link">Pricing</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115494" class="menu-item-insights menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115494"><a href="#" class="nav-link">Insights</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-115495" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-115495"><a href="#" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-120445" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-120445"><a href="/insights/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-allinsights.svg" alt="Icons Insights 80x80 Allinsights"> <div><span class="menu-item-link-text">All Insights</span> <span class="menu-item-description-new">Everything you need to deliver amazing local marketing results. News, data, videos, and more</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115499" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115499"><a href="/research/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-research.svg" alt="Icons Insights 80x80 Research"> <div><span class="menu-item-link-text">Research</span> <span class="menu-item-description-new">All of BrightLocal’s respected and widely-cited research in one place</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115496" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115496"><a href="/blog/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-news.svg" alt="Icons Insights 80x80 News"> <div><span class="menu-item-link-text">News</span> <span class="menu-item-description-new">The latest local search news and updates from BrightLocal</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115500" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115500"><a href="/resources/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-resources.svg" alt="Icons Insights 80x80 Resources"> <div><span class="menu-item-link-text">Resources</span> <span class="menu-item-description-new">Top review and citation sites, lists, guidelines, graphics, and more</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115498" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115498"><a href="/learn/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-learn.svg" alt="Icons Insights 80x80 Learn"> <div><span class="menu-item-link-text">Learn Local SEO</span> <span class="menu-item-description-new">Kick-start your local SEO efforts with our educational pieces</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115497" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115497"><a href="/webinars/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-webinars.svg" alt="Icons Insights 80x80 Webinars"> <div><span class="menu-item-link-text">Webinars</span> <span class="menu-item-description-new">Insightful, expert webinars devoted to local search</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115501" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115501"><a href="/podcast/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-podcasts.svg" alt="Icons Insights 80x80 Podcasts"> <div><span class="menu-item-link-text">Podcast</span> <span class="menu-item-description-new">Adventures in Local Marketing: Insightful conversations with the brightest minds in local marketing</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-120444" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-120444"><a href="https://academy.brightlocal.com/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-academy.svg" alt="Icons Insights 80x80 Academy"> <div><span class="menu-item-link-text">BrightLocal Academy <svg xmlns="http://www.w3.org/2000/svg" style="height: 1em; margin-left: 0.25rem; position: relative; top: 2px; "fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="w-6 h-6"> <path stroke-linecap="round" stroke-linejoin="round" d="M13.5 6H5.25A2.25 2.25 0 0 0 3 8.25v10.5A2.25 2.25 0 0 0 5.25 21h10.5A2.25 2.25 0 0 0 18 18.75V10.5m-10.5 6L21 3m0 0h-5.25M21 3v5.25" /> </svg></span> <span class="menu-item-description-new">Free, interactive video courses to make you a better local marketer. Learn local SEO, agency management, and more</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115502" class="menu-html-element menu-item menu-item-type-custom menu-item-object-custom menu-item-115502"><a href="#" class="nav-link">HTML ELEMENT</a><div class="menu-item-banner"><div class="custom-main"><div class="nav-card"><div class="menu-item-image"><a href="https://www.brightlocal.com/agency-growth-handbook" style="height:100%; background: url(https://www.brightlocal.com/wp-content/uploads/2024/11/Agency-Playbook-Assets_notext.png) center center no-repeat; background-size: cover; display:block;" aria-label="Build and grow your local SEO agency with BrightLocal’s handbook."></a></div><div class="inner"><div class="menu-item-title"><h6><a href="https://www.brightlocal.com/agency-growth-handbook">The Agency Growth Handbook</a></h6><p>Build and grow your local SEO agency with BrightLocal’s handbook.</p></div><div class="menu-item-link"><a href="https://www.brightlocal.com/agency-growth-handbook" class="button button-sml button-tertiary">Dive in</a></div></div></div></div></div></li> </ul></div> </li> <li id="menu-item-115504" class="menu-item-about-us menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115504"><a href="#" class="nav-link">About Us</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-115505" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-115505"><a href="#" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115506" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115506"><a href="/about-us/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_about_brightlocal.svg" alt="About About Brightlocal"> <div><span class="menu-item-link-text">About BrightLocal</span> <span class="menu-item-description-new">Our passion is helping you succeed in local marketing</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115507" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115507"><a href="/careers/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_careers.svg" alt="About Careers"> <div><span class="menu-item-link-text">Careers</span> <span class="menu-item-description-new">Are you our next BrightLocaller? Join a company that cares</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115508" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115508"><a href="/affiliates/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_affiliate_program.svg" alt="About Affiliate Program"> <div><span class="menu-item-link-text">Affiliate Program</span> <span class="menu-item-description-new">Earn commission while helping other businesses grow </span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115509" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115509"><a href="/case-studies/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_case_studies.svg" alt="About Case Studies"> <div><span class="menu-item-link-text">Case Studies</span> <span class="menu-item-description-new">See the difference BrightLocal’s tools can make</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115510" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115510"><a href="/about-us/#contact" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_contact.svg" alt="About Contact"> <div><span class="menu-item-link-text">Contact Us</span> <span class="menu-item-description-new">Got a question? Our support specialists are on hand to help</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> </ul></div> </nav> <div class="main-nav-buttons"><ul id="nav-buttons-login-menu" class="main-nav-buttons-container"><li id="menu-item-40" class="nav-cta-sales menu-item menu-item-type-custom menu-item-object-custom menu-item-40"><a href="https://www.brightlocal.com/book-a-demo/" class="nav-link">Book a demo</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-41" class="nav-cta-trial menu-item menu-item-type-custom menu-item-object-custom menu-item-41"><a href="https://tools.brightlocal.com/seo-tools/admin/sign-up/257/" class="nav-link">Start free trial</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> <button class="menu-toggle hamburger hamburger--3dy" type="button" aria-label="menu toggle" aria-controls="top-menu" aria-expanded="false" id="menu-toggle"> <span class="hamburger-box"> <span class="hamburger-inner"></span> </span> </button> </div> </header> <main id="skip-content"> <section class="bi-masthead" style="background:url(https://d317jr06u12xtj.cloudfront.net/2021/07/Bright-Ideas-Header-Local-SEO-Insights@2x.png) no-repeat center center; background-size:cover;"> <div class="bl-masthead-overlay bi-author"> <div class="panel inner"> <div class="author-head"> <div class="author-head-container"> <figure class="avatar"> <img src="https://d317jr06u12xtj.cloudfront.net/2022/09/Mike-Hawkes-300x300-1-50x50.png" width="50" height="50" alt="Mike Hawkes" class="avatar avatar-50 wp-user-avatar wp-user-avatar-50 alignnone photo" /> </figure> <header> <h1>Mike Hawkes</h1> </header> </div> </div> <div class="sub-header"> <span class="no-widows">Mike is BrightLocal's Senior Content Marketing Manager. With over nine years of experience in digital marketing, he is responsible for devising and executing our content strategy and delivering a host of local SEO insights to our audience.</span> <p class="article-count">Mike has written 29 articles</p> </div> </div> </div> </section> <div class="bi-nav"> <nav class="bi-navigation"> <div class="insights-menu"><ul id="menu-insights-menu" class="menu"><li id="menu-item-43576" class="all menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-43576"><a href="https://www.brightlocal.com/insights/" class="nav-link">All</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-46254" class="blog menu-item menu-item-type-taxonomy menu-item-object-category menu-item-46254"><a href="https://www.brightlocal.com/blog/" class="nav-link">News</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-58322" class="learn menu-item menu-item-type-taxonomy 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Project Management Tools for Your Agency"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/10/Blog-Header-task-management-tools-agency-800x356.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Blog Header Task Management Tools Agency" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/best-project-management-tools-agencies/" class="no-widows" title="Choosing the Best Project Management Tools for Your Agency">Choosing the Best Project Management Tools for Your Agency</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of ‘Part Two: Processes and Workflows’. A ...</p> </div> <div class="cat"> <div class="cat-left"> October 30th, 2024 </div> <div class="read-time"> 7 min read </div> </div> </div> </article> <article class="post-card pc-double-right"> <a href="https://www.brightlocal.com/learn/agency-structure-for-client-success/" title="Choosing the Right Marketing Agency Structure for Local SEO Client Success"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/10/agency-structure-Blog-Header-800x356.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Agency Structure Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/agency-structure-for-client-success/" class="no-widows" title="Choosing the Right Marketing Agency Structure for Local SEO Client Success">Choosing the Right Marketing Agency Structure for Local SEO Client Success</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter three of ‘Part Two: Processes and Workflows’. Building ...</p> </div> <div class="cat"> <div class="cat-left"> October 17th, 2024 </div> <div class="read-time"> 17 min read </div> </div> </div> </article> </div> </div> </div> <div class="panel bright-ideas-panel main-panel"> <div class="panel-content"> <div class="pp-main"> <article class="post-card "> <a href="https://www.brightlocal.com/blog/citation-builder-launching-ten-new-countries/" title="New: Citation Builder Launching in 10 New Countries"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/04/Blog-Header-2.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Citation Builder 10 new countries" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/blog/"><span class="col-news">News</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/blog/citation-builder-launching-ten-new-countries/" class="no-widows" title="New: Citation Builder Launching in 10 New Countries">New: Citation Builder Launching in 10 New Countries</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>Since we launched Citation Builder back in 2009, it’s gone from strength to strength. When BrightLocal first started building citations, things were a little different. We only built them on ...</p> </div> <div class="cat"> <div class="cat-left"> September 5th, 2024 </div> <div class="read-time"> 2 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/resources/listings-management-services-compared/" title="The Best Listings Management Solutions Compared"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/08/Top-Listing-Management-Tools-Blog-Header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Top Listing Management Tools Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/resources/"><span class="col-resources">Resources</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/resources/listings-management-services-compared/" class="no-widows" title="The Best Listings Management Solutions Compared">The Best Listings Management Solutions Compared</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>Have you ever thought your local business had just one storefront? Think again. It has dozens. Today’s consumers scour multiple platforms and resources for local business information. They use those ...</p> </div> <div class="cat"> <div class="cat-left"> August 21st, 2024 </div> <div class="read-time"> 14 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/learn/google-business-profile/support-common-issues/google-maps-pin-moving-scam/" title="Google Maps Pin Moving Scam: What It Is and How to Fix It"> <figure class="cd-thumb" style="background:url(https://d317jr06u12xtj.cloudfront.net/2022/05/GBP-Suspensions-Teaser.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Gbp Suspensions Teaser" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/google-business-profile/support-common-issues/google-maps-pin-moving-scam/" class="no-widows" title="Google Maps Pin Moving Scam: What It Is and How to Fix It">Google Maps Pin Moving Scam: What It Is and How to Fix It</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>A black hat local SEO technique involving moving Google Maps pins causes chaos for local businesses. For consumers, few things are as annoying as heading to a business location only ...</p> </div> <div class="cat"> <div class="cat-left"> August 1st, 2024 </div> <div class="read-time"> 3 mins read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/resources/citation-building-services-compared/" title="Top Citation Building Services Compared: Moz, BrightLocal, Semrush, Whitespark, and more"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2021/03/Blog-Header-4.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Top Citation Tools and Services Compared" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/resources/"><span class="col-resources">Resources</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/resources/citation-building-services-compared/" class="no-widows" title="Top Citation Building Services Compared: Moz, BrightLocal, Semrush, Whitespark, and more">Top Citation Building Services Compared: Moz, BrightLocal, Semrush, Whitespark, and more</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>Local citations are a key foundation of local SEO success. The problem is there are just so many providers, so you may well find yourself questioning, ‘Which local citation service ...</p> </div> <div class="cat"> <div class="cat-left"> May 8th, 2024 </div> <div class="read-time"> 18 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/learn/setting-your-agency-apart/" title="Setting Your Agency Apart"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/04/Setting-Your-Agency-Apart-Blog-Header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Setting Your Agency Apart Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/setting-your-agency-apart/" class="no-widows" title="Setting Your Agency Apart">Setting Your Agency Apart</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter two of ‘Part One: Pitching and Onboarding‘. ...</p> </div> <div class="cat"> <div class="cat-left"> April 4th, 2024 </div> <div class="read-time"> 6 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/learn/defining-positioning-local-agency/" title="Defining Services and Positioning for a New Local SEO Agency"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/03/Defining-Services-and-Positioning-Blog-Header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Defining Services And Positioning Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/defining-positioning-local-agency/" class="no-widows" title="Defining Services and Positioning for a New Local SEO Agency">Defining Services and Positioning for a New Local SEO Agency</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter one of ‘Part One: Pitching and Onboarding‘. ...</p> </div> <div class="cat"> <div class="cat-left"> March 21st, 2024 </div> <div class="read-time"> 9 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/blog/2023-wrapped/" title="Local SEO Wrapped: 2023"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2023/12/Blog-Header-19.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="2023 Wrapped Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/blog/"><span class="col-news">News</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/blog/2023-wrapped/" class="no-widows" title="Local SEO Wrapped: 2023">Local SEO Wrapped: 2023</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>It’s been quite a year. It feels like every time I’ve opened my laptop or looked at Twitter (wait, sorry, X… that happened this year too), Google has put out ...</p> </div> <div class="cat"> <div class="cat-left"> December 21st, 2023 </div> <div class="read-time"> 9 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/learn/optimizing-yelp-listing/" title="Optimizing Your Yelp Listing: 7 Yelp SEO Tips"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2023/12/Blog-Header-18.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="How to Optimize Your Yelp Listing - Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/optimizing-yelp-listing/" class="no-widows" title="Optimizing Your Yelp Listing: 7 Yelp SEO Tips">Optimizing Your Yelp Listing: 7 Yelp SEO Tips</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>There’s no doubt about it. Yelp (could) be big business for your local business. The reason we say could be? It all comes down to how visible your listing is. ...</p> </div> <div class="cat"> <div class="cat-left"> December 12th, 2023 </div> <div class="read-time"> 7 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/learn/local-marketing-holiday-guide/" title="The Local Marketing Holiday Guide 2023"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2022/11/Holiday-Marketing-Guide-BLOG-HEADER.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Holiday Marketing Guide Blog Header with a checklist on a seasonal backgroud" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/local-marketing-holiday-guide/" class="no-widows" title="The Local Marketing Holiday Guide 2023">The Local Marketing Holiday Guide 2023</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>The holiday season is fast approaching. Sure, supermarkets probably started stocking cranberry sauce in August, but now’s really the time you’ve got to get focused to make sure your marketing ...</p> </div> <div class="cat"> <div class="cat-left"> October 5th, 2023 </div> <div class="read-time"> 8 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/learn/how-to-sell-citations-and-listings-management/" title="How to Sell and Provide Local Citations and Listings Management Services"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2023/03/Advance-Your-Agency-blog-header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Advance Your Agency Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/how-to-sell-citations-and-listings-management/" class="no-widows" title="How to Sell and Provide Local Citations and Listings Management Services">How to Sell and Provide Local Citations and Listings Management Services</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>Despite predictions over the years to the contrary, local citations and listings management haven’t gone anywhere. Sure, building citations is more of a foundation-building tactic than a rocket-to-the-moon quick win, ...</p> </div> <div class="cat"> <div class="cat-left"> June 28th, 2023 </div> <div class="read-time"> 7 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/blog/google-sge-announcement/" title="Google Generative AI and the Impact on Local: Google I/O May 2023 Roundup"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2023/02/Google-blog-header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Google Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/blog/"><span class="col-news">News</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/blog/google-sge-announcement/" class="no-widows" title="Google Generative AI and the Impact on Local: Google I/O May 2023 Roundup">Google Generative AI and the Impact on Local: Google I/O May 2023 Roundup</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>Oh boy, here we go. Google I/O is one of Google’s big opportunities to make announcements. And, while it is often used to announce upgrades to tech (like the new ...</p> </div> <div class="cat"> <div class="cat-left"> May 11th, 2023 </div> <div class="read-time"> 9 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/learn/alternative-search-engines-local-marketers-need-to-know/" title="Alternative Search Engines Local Marketers Need to Know"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2023/04/Alternative-Search-Engines-blog-header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Alternative Search Engines Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/learn/"><span class="col-learn">Learn</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/learn/alternative-search-engines-local-marketers-need-to-know/" class="no-widows" title="Alternative Search Engines Local Marketers Need to Know">Alternative Search Engines Local Marketers Need to Know</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/mike-hawkes/">Mike Hawkes</a></p> </header> <div class="excerpt"> <p>Google may claim the lion’s share of search traffic, but it’s not the only search engine in existence. Several other search engines can also claim to handle billions of searches ...</p> </div> <div class="cat"> <div class="cat-left"> April 25th, 2023 </div> <div class="read-time"> 10 min read </div> </div> </div> </article> </div> </div> </div> <nav class="bi-pagination"> <div class="inner"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.brightlocal.com/author/mike-hawkes/page/2/">2</a> <a class="page-numbers" href="https://www.brightlocal.com/author/mike-hawkes/page/3/">3</a> <a class="next page-numbers" href="https://www.brightlocal.com/author/mike-hawkes/page/2/"><i>Next</i></a> </div> </nav> <div class="sharepanel horiz"> <div class="inter grouped"> <link class="shortlink" href="https://www.brightlocal.com/?p=124145" /> <a href="#" id="share-linkedin" class="share-linkedin share-btn linkedin" data-desc="This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. 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