Local SEO: Your Handbook to Local Growth

<!DOCTYPE html> <html lang="en-GB"> <head>  <script id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="6ac94a6e-2f94-4f3a-98d7-0034ad4d0a38" data-blockingmode="auto" data-layer-name="dataLayer" type="text/javascript" data-georegions=" {'region':'US-06','cbid':'ea72e80e-4330-4a75-bdee-be41afb6915d'}, {'region':'US-09','cbid':'ea72e80e-4330-4a75-bdee-be41afb6915d'}, {'region':'US-08','cbid':'ea72e80e-4330-4a75-bdee-be41afb6915d'}, {'region':'US-49','cbid':'ea72e80e-4330-4a75-bdee-be41afb6915d'}, {'region':'US-51','cbid':'ea72e80e-4330-4a75-bdee-be41afb6915d'}, {'region':'BR','cbid':'e9175ff6-86b6-4866-b95c-f7d8a577a452'}, {'region':'ZA','cbid':'a698b892-d6e2-4be2-a00e-cf2cd78d0fb6'}, {'region':'AT','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'BE','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'BG','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'HR','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'CY','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'CZ','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'DK','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'EE','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'FI','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'FR','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'DE','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'GR','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'HU','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'IE','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'IT','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'LV','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'LT','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'LU','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'MT','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'NL','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'PL','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'PT','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'RO','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'SK','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'SI','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'ES','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'SE','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'IS','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'LI','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'NO','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'GB','cbid':'bd50f22f-cec7-4ef5-be66-884a348da311'}, {'region':'AU','cbid':'f9d560e1-7cd1-4571-bc0f-973120ac9408'}, {'region':'NZ','cbid':'f9d560e1-7cd1-4571-bc0f-973120ac9408'} "> </script>  <script data-cookieconsent="ignore"> if (window.location.hostname !== 'staging.corp.brightlocal.com') { window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } // Define default and granted consent objects const defaultConsent = { ad_personalization: "denied", ad_storage: "denied", ad_user_data: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 500, }; const grantedConsent = { ad_personalization: "granted", ad_storage: "granted", ad_user_data: "granted", analytics_storage: "granted", functionality_storage: "granted", personalization_storage: "granted", security_storage: "granted", wait_for_update: 500, }; // Apply default consent on page load gtag("consent", "default", defaultConsent); // Function to adjust consent based on geo-IP function gtm_permissions() { // Check if Cookiebot is loaded and userCountry is available if (typeof Cookiebot !== "undefined" && Cookiebot.userCountry) { console.log("Cookiebot loaded: applying geo-IP consent settings"); const restrictedCountries = /AT|BE|BG|CY|CZ|DE|DK|EE|ES|FI|FR|GB|GR|HR|HU|IE|IT|LT|LU|LV|MT|NL|PL|PT|RO|SE|SI|SK|AU|NZ|BR|ZA/; const userCountry = Cookiebot.userCountry.toUpperCase(); console.log("userCountry: " + userCountry); if (!restrictedCountries.test(userCountry)) { // Grant full consent for non-restricted countries gtag("consent", "default", grantedConsent); } else { // Apply restricted consent settings for restricted countries gtag("consent", "default", defaultConsent); gtag("set", "ads_data_redaction", true); gtag("set", "url_passthrough", false); } } else { console.log("Cookiebot not loaded or userCountry is not available, retrying in 100ms"); setTimeout(gtm_permissions, 100); } } // Initial geo-IP check on page load console.log('Initial geo-IP check (After GTM load)'); gtm_permissions(); // Load GTM immediately, independent of consent (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); const f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l !== 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); console.log("GTM loaded"); })(window, document, 'script', 'dataLayer', 'GTM-WC7KC5'); // Wait for the Cookiebot dialog to display, then apply geo-IP consent changes window.addEventListener('CookiebotOnDialogDisplay', function () { console.log("Cookiebot dialog displayed: firing gtm_permissions() function"); gtm_permissions(); }); } </script> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta name="viewport" content="width=device-width, initial-scale=1" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="manifest" href="/site.webmanifest"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#5bbad5"> <meta name="msapplication-TileColor" content="#da532c"> <meta name="theme-color" content="#ffffff"> <link rel="dns-prefetch" href="https://cdn.brightlocal.com"> <link rel="dns-prefetch" href="https://corp-brightlocal.imgix.net"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://www.googletagmanager.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://www.google.co.uk"> <link rel="dns-prefetch" href="https://www.google.com"> <link rel="dns-prefetch" href="https://googleads.g.doubleclick.net"> <link rel="dns-prefetch" href="https://www.googleadservices.com"> <script type="text/javascript"> let query = document.location.search; let preview = query && query.indexOf('preview=true') !== -1; if(!window.CE2) { window.CE2 = {}; } if(document.head){ CE2.bh = document.createElement("style"); CE2.bh.innerHTML = "body{visibility:hidden !important}"; document.head.appendChild(CE2.bh); setTimeout(function() { if (CE2.bh) { CE2.bh.parentElement.removeChild(CE2.bh); delete(CE2.bh); } }, 100); } </script> <script type="text/javascript"> var BL = { toolsBaseUrl: 'https://tools.brightlocal.com' } </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <script type='text/javascript'>window.wpApiSettings = { nonce: 'db56d212d5' };</script>  <title>Local SEO: Your Handbook to Local Growth</title> <meta name="description" content="If you're looking to improve your understanding of local search and boost your web traffic, our Local SEO Handbook is here to help. Find out more here." /> <link rel="canonical" href="https://www.brightlocal.com/learn/local-seo/" /> <link rel="next" href="https://www.brightlocal.com/learn/local-seo/page/2/" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Local SEO: Your Handbook to Local Growth" /> <meta property="og:description" content="If you're looking to improve your understanding of local search and boost your web traffic, our Local SEO Handbook is here to help. Find out more here." /> <meta property="og:url" content="https://www.brightlocal.com/learn/local-seo/" /> <meta property="og:site_name" content="BrightLocal" /> <meta property="og:image" content="https://d317jr06u12xtj.cloudfront.net/2022/05/Local-SEO-Facebook-1.png" /> <meta property="og:image:width" content="2400" /> <meta property="og:image:height" content="1260" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="https://d317jr06u12xtj.cloudfront.net/2022/05/Local-SEO-Twitter-1.png" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.brightlocal.com/learn/local-seo/","url":"https://www.brightlocal.com/learn/local-seo/","name":"Local SEO: Your Handbook to Local Growth","isPartOf":{"@id":"https://www.brightlocal.com/#website"},"primaryImageOfPage":{"@id":"https://www.brightlocal.com/learn/local-seo/#primaryimage"},"image":{"@id":"https://www.brightlocal.com/learn/local-seo/#primaryimage"},"thumbnailUrl":"https://d317jr06u12xtj.cloudfront.net/2022/10/Google-Business-Profile-Hub-Teaser.png","description":"If you're looking to improve your understanding of local search and boost your web traffic, our Local SEO Handbook is here to help. Find out more here.","breadcrumb":{"@id":"https://www.brightlocal.com/learn/local-seo/#breadcrumb"},"inLanguage":"en-GB"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https://www.brightlocal.com/learn/local-seo/#primaryimage","url":"https://d317jr06u12xtj.cloudfront.net/2022/10/Google-Business-Profile-Hub-Teaser.png","contentUrl":"https://d317jr06u12xtj.cloudfront.net/2022/10/Google-Business-Profile-Hub-Teaser.png","width":1126,"height":354,"caption":"Google Business Profile Hub Teaser"},{"@type":"BreadcrumbList","@id":"https://www.brightlocal.com/learn/local-seo/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Learning Hub","item":"https://www.brightlocal.com/insights/"},{"@type":"ListItem","position":2,"name":"Learn","item":"https://www.brightlocal.com/learn/"},{"@type":"ListItem","position":3,"name":"The Local SEO Handbook"}]},{"@type":"WebSite","@id":"https://www.brightlocal.com/#website","url":"https://www.brightlocal.com/","name":"BrightLocal","description":"Local Marketing Made Simple","publisher":{"@id":"https://www.brightlocal.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.brightlocal.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https://www.brightlocal.com/#organization","name":"BrightLocal","url":"https://www.brightlocal.com/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https://www.brightlocal.com/#/schema/logo/image/","url":"https://d317jr06u12xtj.cloudfront.net/2021/07/dDV8Izrs-brightlocal-logo-1.svg","contentUrl":"https://d317jr06u12xtj.cloudfront.net/2021/07/dDV8Izrs-brightlocal-logo-1.svg","width":182,"height":34,"caption":"BrightLocal"},"image":{"@id":"https://www.brightlocal.com/#/schema/logo/image/"}}]}</script>  <link rel='dns-prefetch' href='//js-eu1.hs-scripts.com' /> <link rel='dns-prefetch' href='//js.hsforms.net' /> <link rel='dns-prefetch' href='//cdn.jsdelivr.net' /> <link rel="alternate" type="application/rss+xml" title="BrightLocal » Feed" href="https://www.brightlocal.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="BrightLocal » Comments Feed" href="https://www.brightlocal.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="BrightLocal » The Local SEO Handbook Category Feed" href="https://www.brightlocal.com/learn/local-seo/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.brightlocal.com\/wp-includes\/js\/wp-emoji-release.min.js"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='splide-css-css' href='https://cdn.jsdelivr.net/npm/@splidejs/splide@4.1.4/dist/css/splide.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='brightlocal-style-css' href='https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/css/base.css?id=549f7e6e49e555085444867c785f58a3' type='text/css' media='all' /> <link rel='stylesheet' id='brightlocal-insights-css' href='https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/css/base-insights.css?id=b45c0c12d2f88a253369cea13fc8916b' type='text/css' media='all' /> <link rel="https://api.w.org/" href="https://www.brightlocal.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.brightlocal.com/wp-json/wp/v2/categories/109" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.brightlocal.com/xmlrpc.php?rsd" />  <script class="hsq-set-content-id" data-content-id="listing-page"> var _hsq = _hsq || []; _hsq.push(["setContentType", "listing-page"]); </script>   <script type="text/javascript" src="//script.crazyegg.com/pages/scripts/0120/6277.js" async="async"></script> </head> <body class="archive category category-local-seo category-109 wp-custom-logo" id="page-content"> <div id="top-of-site-pixel-anchor"></div> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WC7KC5" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <header id="page-header"> <a class="skip-link" href="#skip-content">Skip to content</a> <div class="top-bar-nav"> <div class="nav-container"><ul id="menu-pre-nav-menu" class="pre-nav-menu"><li id="menu-item-115672" class="top-nav-item stand-with-ukraine menu-item menu-item-type-custom menu-item-object-custom menu-item-115672"><a href="https://www.brightlocal.com/we-stand-with-ukraine/" class="nav-link"><span class="flag"></span> <span>We stand with Ukraine<span></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115527" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115527"><a href="https://academy.brightlocal.com" class="nav-link">BrightLocal Academy</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-123578" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123578"><a href="https://www.brightlocal.com/contact-support" class="nav-link">Contact Support</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115528" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115528"><a href="https://help.brightlocal.com/hc/en-us" class="nav-link">Help Center</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115530" class="login menu-item menu-item-type-custom menu-item-object-custom menu-item-115530"><a href="https://tools.brightlocal.com/" class="nav-link">Login</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div></div> <div id="nav-container" class=""> <div class="logo"> <a href="https://www.brightlocal.com/" class="custom-logo-link" rel="home"><img width="215" height="40" src="https://www.brightlocal.com/wp-content/uploads/2023/09/BL-logomark-green.png" class="custom-logo" alt="Bl Logomark Green" decoding="async" /></a> </div> <nav id="site-navigation" class="main-navigation" role="navigation" aria-label="Top Menu"> <div class="main-nav-container"><ul id="top-menu" class="menu"><li id="menu-item-126575" class="has-one-col-submenu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-126575"><a href="#" data-element-name="navigation" data-element-text="Software" class="nav-link">Software</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-126576" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-126576"><a href="#" data-element-name="navigation" data-element-text="Back" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126577" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126577"><a href="/local-seo-tools/rankings" data-element-name="navigation" data-element-text="Track Local Rankings" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/explore_local_rank_tracking.svg" alt="Explore Local Rank Tracking"> <div> <span class="menu-item-link-text">Track Local Rankings</span> <span class="menu-item-description-new">Get a complete picture of your ranking performance</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126578" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126578"><a href="/local-seo-tools/auditing" data-element-name="navigation" data-element-text="Audit Local SEO" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/explore_local_seo_auditing.svg" alt="Explore Local Seo Auditing"> <div> <span class="menu-item-link-text">Audit Local SEO</span> <span class="menu-item-description-new">Audit, track and improve every part of your local SEO profile</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126579" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126579"><a href="/listings-management" data-element-name="navigation" data-element-text="Listings Management" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/explore_listings_management.svg" alt="Explore Listings Management"> <div> <span class="menu-item-link-text">Listings Management</span> <span class="menu-item-description-new">Take full control of listings with our unique hybrid approach</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126580" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126580"><a href="/reputation-manager" data-element-name="navigation" data-element-text="Reputation Management" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/explore_review_management.svg" alt="Explore Review Management"> <div> <span class="menu-item-link-text">Reputation Management</span> <span class="menu-item-description-new">Manage, generate and showcase your online reviews</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-126581" class="has-one-col-submenu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-126581"><a href="#" data-element-name="navigation" data-element-text="Services" class="nav-link">Services</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-126582" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-126582"><a href="#" data-element-name="navigation" data-element-text="Back" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126583" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126583"><a href="/local-seo-services" data-element-name="navigation" data-element-text="Local SEO Services" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_LocalSEOServices_Icon.svg" alt="020 Website Navigation Iconredesign Localseoservices Icon"> <div> <span class="menu-item-link-text">Local SEO Services</span> <span class="menu-item-description-new">Let our experts grow your business with our fully managed service for long-term results</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126584" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126584"><a href="/citation-builder" data-element-name="navigation" data-element-text="Citation Building Service" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_CitationBuilder_Icon.svg" alt="020 Website Navigation Iconredesign Citationbuilder Icon"> <div> <span class="menu-item-link-text">Citation Building Service</span> <span class="menu-item-description-new">Build and fix business directory listings with ease to increase your online presence</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126585" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126585"><a href="/citation-builder/yext-replacement-service" data-element-name="navigation" data-element-text="Yext Replacement Service" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_YextReplacementService_Icon.svg" alt="020 Website Navigation Iconredesign Yextreplacementservice Icon"> <div> <span class="menu-item-link-text">Yext Replacement Service</span> <span class="menu-item-description-new">Transition your existing Yext listings to BrightLocal for full ownership and savings</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-126600" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126600"><a href="/pricing" data-element-name="navigation" data-element-text="Pricing" class="nav-link">Pricing</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126601" class="has-one-col-submenu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-126601"><a href="#" data-element-name="navigation" data-element-text="Who We Serve" class="nav-link">Who We Serve</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-126602" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-126602"><a href="#" data-element-name="navigation" data-element-text="Back" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126603" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126603"><a href="/small-businesses" data-element-name="navigation" data-element-text="Small Businesses" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_small_businesses.svg" alt="Solutions Small Businesses"> <div> <span class="menu-item-link-text">Small Businesses</span> <span class="menu-item-description-new">Increase search visibility and attract new customers</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126604" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126604"><a href="/agencies" data-element-name="navigation" data-element-text="Agencies and Consultants" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_agencies_and_consultants.svg" alt="Solutions Agencies And Consultants"> <div> <span class="menu-item-link-text">Agencies and Consultants</span> <span class="menu-item-description-new">Win and retain clients with white-label solutions</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126605" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126605"><a href="/multi-location" data-element-name="navigation" data-element-text="Multi-Location Brands" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_multilocational.svg" alt="Solutions Multilocational"> <div> <span class="menu-item-link-text">Multi-Location Brands</span> <span class="menu-item-description-new">Manage SEO, listings and reputation across multiple locations</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126606" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126606"><a href="/case-studies" data-element-name="navigation" data-element-text="Case Studies" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/sherlock-globey-544x544-1.png" alt="Sherlock Globey 544x544 (1)"> <div> <span class="menu-item-link-text">Case Studies</span> <span class="menu-item-description-new">Learn how our customers have accelerated their success with BrightLocal</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-126608" class="has-two-col-submenu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-126608"><a href="#" data-element-name="navigation" data-element-text="Learning Hub" class="nav-link">Learning Hub</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-126609" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-126609"><a href="#" data-element-name="navigation" data-element-text="Back" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126610" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126610"><a href="/insights" data-element-name="navigation" data-element-text="All Insights" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_AllInsights_Icon.svg" alt="020 Website Navigation Iconredesign Allinsights Icon"> <div> <span class="menu-item-link-text">All Insights</span> <span class="menu-item-description-new">Everything you need to deliver amazing local marketing results. News, data, videos, and more</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126611" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126611"><a href="/research" data-element-name="navigation" data-element-text="Research" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_Research_Icon.svg" alt="brand beacon report"> <div> <span class="menu-item-link-text">Research</span> <span class="menu-item-description-new">All of BrightLocal’s respected and widely-cited research in one place</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126612" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126612"><a href="/blog" data-element-name="navigation" data-element-text="News" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_News_Icon.svg" alt="020 Website Navigation Iconredesign News Icon"> <div> <span class="menu-item-link-text">News</span> <span class="menu-item-description-new">The latest local search news and updates from BrightLocal</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126613" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126613"><a href="/resources" data-element-name="navigation" data-element-text="Resources" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_Resources_Icon.svg" alt="020 Website Navigation Iconredesign Resources Icon"> <div> <span class="menu-item-link-text">Resources</span> <span class="menu-item-description-new">Top review and citation sites, lists, guidelines, graphics, and more</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126614" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126614"><a href="/learn" data-element-name="navigation" data-element-text="Learn Local SEO" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_Learn_Icon.svg" alt="020 Website Navigation Iconredesign Learn Icon"> <div> <span class="menu-item-link-text">Learn Local SEO</span> <span class="menu-item-description-new">Kick-start your local SEO efforts with our educational pieces</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126615" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126615"><a href="/webinars" data-element-name="navigation" data-element-text="Webinars" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_Webinar_Icon.svg" alt="020 Website Navigation Iconredesign Webinar Icon"> <div> <span class="menu-item-link-text">Webinars</span> <span class="menu-item-description-new">Insightful, expert webinars devoted to local search</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126616" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126616"><a href="/podcast" data-element-name="navigation" data-element-text="Podcast" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_Podcast_Icon.svg" alt="020 Website Navigation Iconredesign Podcast Icon"> <div> <span class="menu-item-link-text">Podcast</span> <span class="menu-item-description-new">Adventures in Local Marketing: Insightful conversations with the brightest minds in local marketing</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126617" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-126617"><a href="https://academy.brightlocal.com/" data-element-name="navigation" data-element-text="BrightLocal Academy" class="nav-link"><div class="menu-item-with-icon"> <img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2025/02/020-Website-Navigation-IconRedesign_Academy_Icon.svg" alt="020 Website Navigation Iconredesign Academy Icon"> <div> <span class="menu-item-link-text">BrightLocal Academy <svg xmlns="http://www.w3.org/2000/svg" style="height: 1em; margin-left: 0.25rem; position: relative; top: 2px; "fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="w-6 h-6"> <path stroke-linecap="round" stroke-linejoin="round" d="M13.5 6H5.25A2.25 2.25 0 0 0 3 8.25v10.5A2.25 2.25 0 0 0 5.25 21h10.5A2.25 2.25 0 0 0 18 18.75V10.5m-10.5 6L21 3m0 0h-5.25M21 3v5.25" /> </svg></span> <span class="menu-item-description-new">Free, interactive video courses to make you a better local marketer. Learn local SEO, agency management, and more</span> </div> </div></a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-126618" class="menu-item-mob-only menu-item menu-item-type-custom menu-item-object-custom menu-item-126618"><a href="https://www.brightlocal.com/book-a-demo/" data-element-name="navigation" data-element-text="Book a demo" class="nav-link">Book a demo</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-126619" class="menu-item-mob-only menu-item menu-item-type-custom menu-item-object-custom menu-item-126619"><a href="https://tools.brightlocal.com/seo-tools/admin/sign-up/257/" data-element-name="navigation" data-element-text="Start free trial" class="nav-link">Start free trial</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </nav> <div class="main-nav-buttons"><ul id="nav-buttons-login-menu" class="main-nav-buttons-container"><li id="menu-item-40" class="nav-cta-sales menu-item menu-item-type-custom menu-item-object-custom menu-item-40"><a href="https://www.brightlocal.com/book-a-demo/" class="nav-link">Book a demo</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-41" class="nav-cta-trial menu-item menu-item-type-custom menu-item-object-custom menu-item-41"><a href="https://tools.brightlocal.com/seo-tools/admin/sign-up/257/" class="nav-link">Start free trial</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> <button class="menu-toggle hamburger hamburger--3dy" type="button" aria-label="menu toggle" aria-controls="top-menu" aria-expanded="false" id="menu-toggle"> <span class="hamburger-box"> <span class="hamburger-inner"></span> </span> </button> </div> </header> <main id="skip-content"> <section class="bi-masthead ch-header-inner " style="background:#11d03a url(https://d317jr06u12xtj.cloudfront.net/2022/05/Local-SEO-Hub-Overview.png) no-repeat center center; background-size:contain;">  </section> <div class="bi-breadcrumbs tag-filter dt-show learn-hub-filter empty" style="border-bottom:none;"> <div class="breadcrumb-menu"> <div class="tag-list-items"> <div class="tag-list"> </div> </div> </div> </div> <div class="content-hubs"> <div id="open-button" class="dt-ch-tab-hide ch-toggle-button" > <svg style="position: absolute; width: 0; height: 0;" width="0" height="0" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" > <defs> <svg id="icon-chevron" viewBox="0 0 1024 1024" > <path class="path1" d="M316 334l196 196 196-196 60 60-256 256-256-256z"></path> </svg> </defs> </svg> <div class="btn btn--flip-out dt-ch-tab-hide"> <svg class="btn__icon btn__icon--bottom" preserveAspectRatio="none" > <use xlink:href="#icon-chevron" /></svg> <svg class="btn__icon btn__icon--top" preserveAspectRatio="none" > <use xlink:href="#icon-chevron" /> </svg> </svg> </div> </div> <div id="single-menu" class="ch-single-nav-mobile dt-ch-tab-hide" style="display:none;"> <div class="ch-main-nav ch-subcat"> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/" title="Introduction to Local SEO" class=""> Introduction to Local SEO </a> </li> <ul> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/what-is-local-seo/" title="What is Local SEO?" class=""> What is Local SEO? </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/benefits-of-local-seo/" title="What Are the Benefits of Local SEO?" class=""> What Are the Benefits of Local SEO? </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-local-pack/" title="What is Google Local Pack?" class=""> What is Google Local Pack? </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-maps-google-local-finder/" title="Google Maps and Google Local Finder" class=""> Google Maps and Google Local Finder </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-local-search-algorithm/" title="The Google Local Search Algorithm and Local Ranking Factors" class=""> The Google Local Search Algorithm and Local Ranking Factors </a> </li> </ul> </ul> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/" title="Local Search Optimization: How to Improve Local SEO Rankings" class=""> Local Search Optimization: How to Improve Local SEO Rankings </a> </li> <ul> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/google-business-profile/" title="Google Business Profile (opens in new Hub)" class=""> Google Business Profile (opens in new Hub) </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/review-management/" title="Review Management (opens in new Hub)" class=""> Review Management (opens in new Hub) </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/local-citations/" title="Local Citations (opens in new Hub)" class=""> Local Citations (opens in new Hub) </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/local-link-building/" title="Local Link Building" class=""> Local Link Building </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/local-keyword-research/" title="Local Keyword Research" class=""> Local Keyword Research </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/on-page-seo/" title="Improving On-page SEO for Local" class=""> Improving On-page SEO for Local </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/location-pages/" title="Location Pages" class=""> Location Pages </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/website-speed/" title="Increasing Your Website's Speed" class=""> Increasing Your Website's Speed </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/multi-location-seo/" title="Multi-location SEO" class=""> Multi-location SEO </a> </li> </ul> </ul> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/local-seo/management/" title="Local SEO Management" class=""> Local SEO Management </a> </li> <ul> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/auditing/" title="Auditing Your Local SEO" class=""> Auditing Your Local SEO </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/reporting/" title="Local SEO Reporting" class=""> Local SEO Reporting </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/checklist/" title="Local SEO Checklist" class=""> Local SEO Checklist </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/example-strategy/" title="Example Local SEO Strategy" class=""> Example Local SEO Strategy </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/glossary/" title="Local SEO Glossary" class=""> Local SEO Glossary </a> </li> </ul> </ul> </div> <div class="ch-main-nav ch-main-nav-all lh-nav"> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/" title="Learn" class=""> All Handbooks </a> </li> <ul> <li> <a href="https://www.brightlocal.com/learn/local-seo/" title="Local SEO Handbook" class=""> Local SEO Handbook </a> </li> <li> <a href="https://www.brightlocal.com/learn/google-business-profile/" title="Google Business Profile Handbook" class=""> Google Business Profile Handbook </a> </li> <li> <a href="https://www.brightlocal.com/learn/review-management/" title="Review Management Handbook" class=""> Review Management Handbook </a> </li> <li> <a href="https://www.brightlocal.com/learn/local-citations/" title="Local Citations Handbook" class=""> Local Citations Handbook </a> </li> </ul> </ul> </div> </div> <div id="push-content" class="ch-single ch-subcat"> <div class="ch-single-nav dt-ch-tab-show"> <div class="ch-main-nav ch-subcat"> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/" title="Introduction to Local SEO" class=""> Introduction to Local SEO </a> </li> <ul> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/what-is-local-seo/" title="What is Local SEO?" class=""> What is Local SEO? </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/benefits-of-local-seo/" title="What Are the Benefits of Local SEO?" class=""> What Are the Benefits of Local SEO? </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-local-pack/" title="What is Google Local Pack?" class=""> What is Google Local Pack? </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-maps-google-local-finder/" title="Google Maps and Google Local Finder" class=""> Google Maps and Google Local Finder </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-local-search-algorithm/" title="The Google Local Search Algorithm and Local Ranking Factors" class=""> The Google Local Search Algorithm and Local Ranking Factors </a> </li> </ul> </ul> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/" title="Local Search Optimization: How to Improve Local SEO Rankings" class=""> Local Search Optimization: How to Improve Local SEO Rankings </a> </li> <ul> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/google-business-profile/" title="Google Business Profile (opens in new Hub)" class=""> Google Business Profile (opens in new Hub) </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/review-management/" title="Review Management (opens in new Hub)" class=""> Review Management (opens in new Hub) </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/local-citations/" title="Local Citations (opens in new Hub)" class=""> Local Citations (opens in new Hub) </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/local-link-building/" title="Local Link Building" class=""> Local Link Building </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/local-keyword-research/" title="Local Keyword Research" class=""> Local Keyword Research </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/on-page-seo/" title="Improving On-page SEO for Local" class=""> Improving On-page SEO for Local </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/location-pages/" title="Location Pages" class=""> Location Pages </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/website-speed/" title="Increasing Your Website's Speed" class=""> Increasing Your Website's Speed </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/multi-location-seo/" title="Multi-location SEO" class=""> Multi-location SEO </a> </li> </ul> </ul> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/local-seo/management/" title="Local SEO Management" class=""> Local SEO Management </a> </li> <ul> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/auditing/" title="Auditing Your Local SEO" class=""> Auditing Your Local SEO </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/reporting/" title="Local SEO Reporting" class=""> Local SEO Reporting </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/checklist/" title="Local SEO Checklist" class=""> Local SEO Checklist </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/example-strategy/" title="Example Local SEO Strategy" class=""> Example Local SEO Strategy </a> </li> <li class="post-menu-item"> <a href="https://www.brightlocal.com/learn/local-seo/management/glossary/" title="Local SEO Glossary" class=""> Local SEO Glossary </a> </li> </ul> </ul> </div> <div class="ch-main-nav ch-main-nav-all lh-nav"> <ul class="ch-nav-items"> <li class="ch-nav-header"> <a href="https://www.brightlocal.com/learn/" title="Learn" class=""> All Handbooks </a> </li> <ul> <li> <a href="https://www.brightlocal.com/learn/local-seo/" title="Local SEO Handbook" class=""> Local SEO Handbook </a> </li> <li> <a href="https://www.brightlocal.com/learn/google-business-profile/" title="Google Business Profile Handbook" class=""> Google Business Profile Handbook </a> </li> <li> <a href="https://www.brightlocal.com/learn/review-management/" title="Review Management Handbook" class=""> Review Management Handbook </a> </li> <li> <a href="https://www.brightlocal.com/learn/local-citations/" title="Local Citations Handbook" class=""> Local Citations Handbook </a> </li> </ul> </ul> </div> </div> <div class="ch-post-content"> <div class="ch-post-header"> <div class="ch-header-block"> <div class="ch-breadcrumb"> <p id="breadcrumbs"><span><span><a href="https://www.brightlocal.com/insights/">Learning Hub</a></span> / <span><a href="https://www.brightlocal.com/learn/">Learn</a></span> / <span class="breadcrumb_last" aria-current="page">The Local SEO Handbook</span></span></p> </div> <h1> The Local SEO Handbook </h1> </div> </div> <div class="post-content-inner"> <p><span style="font-weight: 400">Local search engine optimization (SEO) is the practice of enhancing the online visibility of a local business, as well as ensuring the business website earns more clicks and conversions. There are <a href="https://www.brightlocal.com/local-seo-tools/" target="_blank" rel="noopener">local SEO tools</a> you can use to monitor how you're doing, as well as a number of tactics to learn about. If you haven't got time to do the work yourself then there are <a href="https://www.brightlocal.com/local-seo-services/">local SEO services</a> available to help.</span></p> <p><span style="font-weight: 400">If you own a brick-and-mortar store, or you operate a service-area business, then you should absolutely be implementing a local SEO strategy. Without one, you’ll struggle to get ranked on Google for relevant local searches. </span></p> <p><span style="font-weight: 400">If it isn’t easy for people to discover your business in search results, this could negatively impact your sales, your reputation, and your long-term success.</span></p> <p><span style="font-weight: 400">If you’re aware that you need to embrace this marketing technique, but you’re unsure how to learn local SEO, then you’ve come to the right place!</span></p> <h2>Your Comprehensive Guide to Local SEO</h2> <p><span style="font-weight: 400">Throughout this Local SEO Handbook, we’ll be ensuring you have the knowledge you need to build your own local search optimization strategy, as well as sharing top tips and professional insights. </span></p> <p><span style="font-weight: 400">By the time you reach the end of this Hub, you’ll not only know how to learn local SEO, but you’ll also have taken the first steps towards becoming an expert. You’ll be confident in your ability to drive a higher quantity and quality of search traffic to your website and enhance your web presence overall.</span></p> <p><span style="font-weight: 400">The key to ongoing success will be to continue your learning so that your knowledge stays up to date. One great way to do this is to head over to <a href="https://academy.brightlocal.com/" target="_blank" rel="noopener">BrightLocal Academy</a>, where you can enjoy several fantastic—and completely free—local SEO courses, many of which are suitable for all levels. </span></p> <p><span style="font-weight: 400">So, if you’ve been asking yourself whether you can learn local SEO on your own, then you’ll now know that the answer is a resounding yes!</span></p> <p><span style="font-weight: 400">Armed with the foundational knowledge from this Handbook, you can develop the confidence and skills to enjoy long-term success in local marketing.</span></p> <p>If you're completely new to local search, we'd recommend starting with '<a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/what-is-local-seo/">What is Local SEO</a>' and going from there.</p> </div> <div class="ch-next-page"> <div class="inner"> <div class="ch-next-icon"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/icons/icon-lightbulb.svg" alt="Lightbulb icon" width="37" height="37" loading="lazy"> </div> <div class="ch-next-title"> <p class="continue-learning">Continue learning:</p> <p class="standard"><a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/">Introduction to Local SEO</a></p> </div> <div class="ch-next-button"> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/" class="button white button-sml" title="Continue learning" rel="nofollow">Continue learning</a> </div> </div> </div> <div class="ch-teasers"> <div class="ch-teaser" onclick="location.href = 'https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/';"> <div class="ch-teaser-text"> <header> <h6> <a href="https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/" title="Introduction to Local SEO"> Introduction to Local SEO </a> </h6> </header> <p>What is Local SEO and what are the benefits of performing it? Find out all this and more.</p> </div> </div> <div class="ch-teaser" onclick="location.href = 'https://www.brightlocal.com/learn/local-seo/local-search-optimization/';"> <div class="ch-teaser-text"> <header> <h6> <a href="https://www.brightlocal.com/learn/local-seo/local-search-optimization/" title="Local Search Optimization: How to Improve Local SEO Rankings"> Local Search Optimization: How to Improve Local SEO Rankings </a> </h6> </header> <p>Learn what you need to do to be noticed in local search and stand out from competitors. </p> </div> </div> <div class="ch-teaser" onclick="location.href = 'https://www.brightlocal.com/learn/local-seo/management/';"> <div class="ch-teaser-text"> <header> <h6> <a href="https://www.brightlocal.com/learn/local-seo/management/" title="Local SEO Management"> Local SEO Management </a> </h6> </header> <p>By the time you reach the end of this section, you’ll be ready to power ahead with your local search optimization strategy like a pro.</p> </div> </div> </div> <div id="ch-featured-links"> <section class="ch-featured-articles"> <header> <h3>More on Local SEO</h3> </header> <p>The lastest news and insights across local SEO</p> <ul class="fl-articles-list" style="columns:2; "> <li><a href="https://www.brightlocal.com/resources/local-seo-statistics/" title="31 Local SEO Statistics You Need for 2025">31 Local SEO Statistics You Need for 2025</a></li> <li><a href="https://www.brightlocal.com/research/uncovering-chatgpt-search-sources/" title="Uncovering ChatGPT Search Sources">Uncovering ChatGPT Search Sources</a></li> <li><a href="https://www.brightlocal.com/learn/local-seo-for-hvac/" title="Local SEO for HVAC: Tips to Grow Your Business in Local Search and Social">Local SEO for HVAC: Tips to Grow Your Business in Local Search and Social</a></li> <li><a href="https://www.brightlocal.com/blog/new-academy-course-local-seo-strategy-for-any-business/" title="New Academy Course: How to Create a Winning Local SEO Strategy for Any Business">New Academy Course: How to Create a Winning Local SEO Strategy for Any Business</a></li> <li><a href="https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/" title="Local Marketing Industry Survey: Agency Edition">Local Marketing Industry Survey: Agency Edition</a></li> <li><a href="https://www.brightlocal.com/learn/local-seo-for-contractors/" title="Local SEO For Contractors">Local SEO For Contractors</a></li> </ul> </section> </div> </div> </div> </div> </main> <footer id="page-footer-new"> <section class="footer-cta-wrapper"> <div class="footer-cta-container "> <div class="footer-signup-container"> <img width="283" height="235" src="https://www.brightlocal.com/wp-content/uploads/2023/09/GLOBEY-MAILPERSON.png" class="attachment-full size-full" alt="Globey Mailperson" decoding="async" loading="lazy" srcset="https://www.brightlocal.com/wp-content/uploads/2023/09/GLOBEY-MAILPERSON-145x120.png 145w, https://www.brightlocal.com/wp-content/uploads/2023/09/GLOBEY-MAILPERSON-181x150.png 181w, https://www.brightlocal.com/wp-content/uploads/2023/09/GLOBEY-MAILPERSON.png 283w" sizes="auto, (max-width: 283px) 100vw, 283px" /> <div class="footer-cta"> <header class="footer-main-header footer-larger-header"> Sign Up For Our Newsletter </header> <div class="footer-cta-content"> <div id="footer-signup" class="footer-signup-inner"> <header class="footer-signup-header"> Join 55,000+ savvy marketers </header> <div class="footer-signup-text"> <p>Get the latest local SEO news, research, and tactical advice sent to your inbox.</p> </div> <div class="main-form"> <div> <div class="hubspot-signup-form"> <script> function loadHubspotForm() { if (typeof hbspt !== 'undefined') { hbspt.forms.create({ region: "eu1", portalId: "144008104", formId: "6784da89-ef83-4940-8f31-9f964e244646" }); } else { setTimeout(loadHubspotForm, 100); } } document.addEventListener('DOMContentLoaded', loadHubspotForm); </script> </div> <div class="hs-privacy"> <figure class="footer-icon-padlock"></figure> <div class="privacy-text"> We never share your private data. <br> <a href="https://www.brightlocal.com/privacy-policy/" title="Privacy Policy" target="" class="privacy-link">Privacy Policy</a>. <br> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-social"> <a href="https://www.facebook.com/groups/thelocalpack" class="local-pack" target="_blank" rel="noopener noreferrer"> <span class="footer-main-header footer-medium-header">Facebook Community</span> <img width="540" height="294" src="https://www.brightlocal.com/wp-content/uploads/2024/08/corp-site-local-pack-footer-2024.svg" class="local-pack-logo" alt="Corp Site Local Pack Footer 2024" decoding="async" loading="lazy" srcset="https://www.brightlocal.com/wp-content/uploads/2024/08/corp-site-local-pack-footer-2024.svg 300w, https://www.brightlocal.com/wp-content/uploads/2024/08/corp-site-local-pack-footer-2024.svg 768w, https://www.brightlocal.com/wp-content/uploads/2024/08/corp-site-local-pack-footer-2024.svg 1024w, https://www.brightlocal.com/wp-content/uploads/2024/08/corp-site-local-pack-footer-2024.svg 540w" sizes="auto, (max-width: 540px) 100vw, 540px" /> </a> <div class="footer-socials"> <header class="footer-main-header footer-medium-header"> Connect With Us </header> <div class="footer-social-content"> <div class="footer-socials"> <div class="nf-socials"> <div class="social-icon"> <a href="https://twitter.com/brightlocal" target="_blank" rel="noopener noreferrer" title="Twitter"> <i class="icon-twitter"></i> </a> </div> <div class="social-icon"> <a href="https://www.facebook.com/brightlocal/" target="_blank" rel="noopener noreferrer" title="Facebook"> <i class="icon-facebook"></i> </a> </div> <div class="social-icon"> <a href="https://www.linkedin.com/company/bright-local-seo" target="_blank" rel="noopener noreferrer" title="Linkedin"> <i class="icon-linkedin"></i> </a> </div> <div class="social-icon"> <a href="https://www.instagram.com/brightlocal/" target="_blank" rel="noopener noreferrer" title="Instagram"> <i class="icon-instagram"></i> </a> </div> <div class="social-icon"> <a href="https://www.youtube.com/user/BrightLocalSEO" target="_blank" rel="noopener noreferrer" title="YouTube"> <i class="icon-youtube"></i> </a> </div> <div class="social-icon"> <a href="https://www.facebook.com/groups/thelocalpack" target="_blank" rel="noopener noreferrer" title="The Local Pack"> <i class="icon-localpack"></i> </a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="footer-menu-wrapper"> <div class="footer-menu-container"> <div class="product-cols"> <header class="footer-main-header"> Products </header> <div class="p-footer-inner"> <div class="footer-menu-col footer-menu-col-2"><ul id="menu-footer-menu-second-column" class="footer-products-second"><li id="menu-item-115603" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115603"><a href="https://www.brightlocal.com/pricing/" class="nav-link">Plans and Pricing</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106723" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106723"><a href="https://www.brightlocal.com/platform/" class="nav-link">Platform Overview</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106724" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106724"><a href="https://www.brightlocal.com/local-seo-tools/" class="nav-link">Local SEO Tools</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115617" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-115617"><a href="#" class="nav-link">Track Local Rankings</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106726" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-106726"><a href="https://www.brightlocal.com/local-seo-tools/rankings/" class="nav-link">Track Local Rankings</a><span class="menu-item-description bl-menu-description"></span> <ul class="sub-menu"> <li id="menu-item-106727" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106727"><a href="https://www.brightlocal.com/local-seo-tools/rankings/local-rank-tracker/" class="nav-link">Local Rank Tracker</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106728" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106728"><a href="https://www.brightlocal.com/local-seo-tools/rankings/local-search-grid/" class="nav-link">Local Search Grid</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-117813" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-117813"><a href="/horizon" class="nav-link">BrightLocal Horizon<span class="footer-menu-icon">NEW</span></a><span class="menu-item-description bl-menu-description"></span></li> </ul> </li> <li id="menu-item-106729" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-106729"><a href="#" class="nav-link">Audit Local SEO</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106730" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-106730"><a href="https://www.brightlocal.com/local-seo-tools/auditing/" class="nav-link">Audit Local SEO</a><span class="menu-item-description bl-menu-description"></span> <ul class="sub-menu"> <li id="menu-item-114286" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-114286"><a href="https://www.brightlocal.com/local-seo-tools/auditing/citation-tracker/" class="nav-link">Citation Tracker</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106732" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106732"><a href="https://www.brightlocal.com/local-seo-tools/auditing/local-search-audit/" class="nav-link">Local Search Audit</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106733" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106733"><a href="https://www.brightlocal.com/local-seo-tools/auditing/google-business-profile-audit/" class="nav-link">Google Business Profile Audit</a><span class="menu-item-description bl-menu-description"></span></li> </ul> </li> <li id="menu-item-106734" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-106734"><a href="#" class="nav-link">Reputation Management</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115587" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115587"><a href="https://www.brightlocal.com/reputation-manager/" class="nav-link">Reputation Manager</a><span class="menu-item-description bl-menu-description"></span> <ul class="sub-menu"> <li id="menu-item-115588" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115588"><a href="https://www.brightlocal.com/reputation-manager/monitor-reviews/" class="nav-link">Monitor Reviews</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115589" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115589"><a href="https://www.brightlocal.com/reputation-manager/get-reviews/" class="nav-link">Get Reviews</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115590" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115590"><a href="https://www.brightlocal.com/reputation-manager/showcase-reviews/" class="nav-link">Showcase Reviews</a><span class="menu-item-description bl-menu-description"></span></li> </ul> </li> <li id="menu-item-115591" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-115591"><a href="#" class="nav-link">Listings Management</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115592" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115592"><a href="https://www.brightlocal.com/listings-management/" class="nav-link">Listings Management</a><span class="menu-item-description bl-menu-description"></span> <ul class="sub-menu"> <li id="menu-item-115593" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115593"><a href="https://www.brightlocal.com/citation-builder/" class="nav-link">Citation Builder</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115594" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115594"><a href="https://www.brightlocal.com/listings-management/active-sync/" class="nav-link">Active Sync</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115595" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115595"><a href="https://www.brightlocal.com/listings-management/gbp-post-scheduler/" class="nav-link">GBP Post Scheduler<span class="footer-menu-icon">NEW</span></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115599" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115599"><a href="https://www.brightlocal.com/citation-builder/local-data-aggregators/" class="nav-link">Local Data Aggregators</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115600" class="menu-extra-pad-bottom menu-item menu-item-type-custom menu-item-object-custom menu-item-115600"><a href="https://www.brightlocal.com/citation-builder/yext-replacement-service/" class="nav-link">Yext Replacement Service</a><span class="menu-item-description bl-menu-description"></span></li> </ul> </li> <li id="menu-item-115602" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115602"><a href="https://www.brightlocal.com/agencies/lead-generation-for-marketing-agencies/" class="nav-link">Agency Lead Generator</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </div> </div> <div class="resources-cols"> <header class="footer-main-header"> Solutions </header> <div class="footer-menu-col footer-menu-col-3"><ul id="menu-footer-menu-third-column" class="footer-resources"><li id="menu-item-106735" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106735"><a href="https://www.brightlocal.com/agencies/" class="nav-link">For Agencies and Consultants</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-108431" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-108431"><a href="https://www.brightlocal.com/multi-location/" class="nav-link">For Multi-Location Brands</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-108432" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-108432"><a href="https://www.brightlocal.com/small-businesses/" class="nav-link">For Small Businesses</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106736" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106736"><a href="https://www.brightlocal.com/white-label-seo-tools-reports/" class="nav-link">White-Label Tools and Reporting</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-108433" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-108433"><a href="https://www.brightlocal.com/local-seo-apis/" class="nav-link">Local SEO APIs</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-108434" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-108434"><a href="#" class="nav-link">Free Tools</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-108435" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-108435"><a href="https://www.brightlocal.com/free-local-seo-tools/" class="nav-link">Free Tools Overview</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115745" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115745"><a href="/local-search-results-checker/" class="nav-link">Local Search Results Checker</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106739" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106739"><a href="https://www.brightlocal.com/local-rankflux/" class="nav-link">Local RankFlux: Algorithm Monitoring</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106740" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106740"><a href="https://www.brightlocal.com/free-local-seo-tools/google-id-and-review-link-generator/" class="nav-link">Google Review Link Generator</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106741" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-106741"><a href="#" class="nav-link">Resources</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106743" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106743"><a href="https://academy.brightlocal.com/" class="nav-link">BrightLocal Academy<span class="footer-menu-icon">NEW COURSE</span></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106744" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106744"><a href="https://www.brightlocal.com/book-a-demo/" class="nav-link">Book a Demo</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-109739" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-109739"><a href="https://www.brightlocal.com/learn/local-seo/" aria-current="page" class="nav-link">Learn Local SEO</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115604" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115604"><a href="https://www.brightlocal.com/learn/google-business-profile/" class="nav-link">Learn Google Business Profile</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115605" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115605"><a href="https://www.brightlocal.com/learn/review-management/" class="nav-link">Learn Review Management</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115606" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115606"><a href="https://www.brightlocal.com/learn/local-citations/" class="nav-link">Learn Local Citations</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115607" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115607"><a href="https://www.brightlocal.com/resources/top-citation-sites/" class="nav-link">Top Local Citation Sites</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115608" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115608"><a href="https://www.brightlocal.com/resources/top-review-sites/" class="nav-link">Top Online Review Sites</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </div> <div class="company-cols"> <header class="footer-main-header"> Insights </header> <div class="footer-menu-col footer-menu-col-4"><ul id="menu-footer-menu-fourth-column" class="footer-company"><li id="menu-item-106745" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106745"><a href="https://www.brightlocal.com/blog/" class="nav-link">News</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106746" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106746"><a href="https://www.brightlocal.com/research/" class="nav-link">Research</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106747" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106747"><a href="https://www.brightlocal.com/webinars/" class="nav-link">Webinars</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106748" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106748"><a href="https://www.brightlocal.com/resources/" class="nav-link">Free Resources</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106749" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106749"><a href="https://www.brightlocal.com/learn/" class="nav-link">Learn Local Marketing</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106750" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106750"><a href="https://www.brightlocal.com/insights/podcast/" class="nav-link">The BrightLocal Podcast</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106751" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106751"><a href="https://www.brightlocal.com/newsletter/" class="nav-link">Sign Up to Our Newsletter</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106752" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-106752"><a href="#" class="nav-link">Company</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106753" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106753"><a href="https://www.brightlocal.com/about-us/" class="nav-link">About Us</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106754" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106754"><a href="https://www.brightlocal.com/careers/" class="nav-link">Careers<span class="footer-menu-icon">WE’RE HIRING</span></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106755" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106755"><a href="https://www.brightlocal.com/our-commitments/" class="nav-link">Our Commitments</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116564" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116564"><a href="https://www.brightlocal.com/we-stand-with-ukraine/" class="nav-link">We Stand with Ukraine</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106756" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106756"><a href="https://www.brightlocal.com/about-us/#contact" class="nav-link">Contact Us</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-113502" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-113502"><a href="https://www.brightlocal.com/case-studies/" class="nav-link">Case Studies</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106757" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106757"><a href="https://www.brightlocal.com/customers/" class="nav-link">Customers</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106758" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106758"><a href="https://www.brightlocal.com/affiliates/" class="nav-link">Affiliate Program</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106759" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106759"><a href="https://www.brightlocal.com/sitemap/" class="nav-link">Sitemap</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-106760" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-106760"><a href="#" class="nav-link">Customers</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115609" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115609"><a href="https://tools.brightlocal.com/" class="nav-link">Login</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115610" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115610"><a href="https://help.brightlocal.com/hc/en-us" class="nav-link">Help Center</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115611" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115611"><a href="https://status.brightlocal.com/" class="nav-link">Service Status</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115612" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115612"><a href="https://www.brightlocal.com/contact-support/" class="nav-link">Contact Support</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115613" class="no-link menu-item menu-item-type-custom menu-item-object-custom menu-item-115613"><a href="#" class="nav-link">Legal</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115614" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115614"><a href="https://www.brightlocal.com/terms-and-conditions/" class="nav-link">Terms & Conditions</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115615" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115615"><a rel="privacy-policy" href="https://www.brightlocal.com/privacy-policy/" class="nav-link">Privacy Policy</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115616" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115616"><a href="https://www.brightlocal.com/cookies/" class="nav-link">Cookie Policy</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-124569" class="ft-cookie-settings menu-item menu-item-type-custom menu-item-object-custom menu-item-124569"><a href="https://#" class="nav-link">Cookie Settings</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </div> </div> </section> <div class="footer-logo-new"> <div class="footer-bottom-inner"> <div class="footer-logo"> <a href="https://www.brightlocal.com/" class="custom-logo-link" rel="home"><img width="215" height="40" src="https://www.brightlocal.com/wp-content/uploads/2023/09/BL-logomark-green.png" class="custom-logo" alt="Bl Logomark Green" decoding="async" /></a> </div> <div class="footer-copyright"> <span style="max-width: 44ch; display: inline-block;">© 2025 BrightLocal Ltd. All rights reserved. BrightLocal™ is a trademark of BrightLocal Ltd, registered in the UK</span> </div> </div> </div> </footer> <div id="lightsout"></div> <style>#launcher { bottom:1rem!important; }</style> <script> var footerVars = { 'enableChatbot': true, 'zdTimeout': '7000', 'cbTimeout': '5000', 'cbId': '61fa6ba7f4eb3b00071c60d0', 'user': 'false', } </script> <div id="footer-scripts-holder"></div> <script type="text/javascript">var algolia = {"debug":false,"application_id":"OWIETU1VIZ","search_api_key":"85b3305bef3117b48197c79595eaa870","powered_by_enabled":false,"query":"","autocomplete":{"sources":[{"index_id":"searchable_posts","index_name":"wp_searchable_posts","label":"All posts","admin_name":"All posts","position":10,"max_suggestions":5,"tmpl_suggestion":"autocomplete-post-suggestion","enabled":true},{"index_id":"posts_post","index_name":"wp_posts_post","label":"Posts","admin_name":"Posts","position":10,"max_suggestions":5,"tmpl_suggestion":"autocomplete-post-suggestion","enabled":true}],"input_selector":"input[name='s']:not(.no-autocomplete):not(#adminbar-search)"},"indices":{"searchable_posts":{"name":"wp_searchable_posts","id":"searchable_posts","enabled":true,"replicas":[]},"posts_post":{"name":"wp_posts_post","id":"posts_post","enabled":true,"replicas":[]}}};</script><script type="text/javascript" id="leadin-script-loader-js-js-extra"> /* <![CDATA[ */ var leadin_wordpress = {"userRole":"visitor","pageType":"archive","leadinPluginVersion":"11.1.82"}; /* ]]> */ </script> <script type="text/javascript" src="https://js-eu1.hs-scripts.com/144008104.js?integration=WordPress" id="leadin-script-loader-js-js" async></script> <script async type="text/javascript" src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/js/table-of-contents.js?id=bec65f25329a0b0e89d608f310071368" id="brightlocal-toc-async-js" async></script> <script type="text/javascript" id="brightlocal-script-js-extra"> /* <![CDATA[ */ var screenReaderText = {"expand":"Expand Child Menu","collapse":"Collapse Child Menu","ajaxurl":"https:\/\/www.brightlocal.com\/wp-admin\/admin-ajax.php","noposts":"No Posts Found","loadmore":"Load More Posts"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/js/app.js?id=5c7df0d2ea7e5924014fdd74ca528978" id="brightlocal-script-js" async></script> <script type="text/javascript" src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/js/nav.js?id=d29259da1dcf92e3c5c8e9a4288e4a82" id="brightlocal-nav-js" async></script> <script type="text/javascript" src="https://js.hsforms.net/forms/embed/v2.js" id="hubspot-forms-js" async></script> <script type="text/javascript" src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/js/accordion.js?id=d826c444a7708a628bba1968047b34f3" id="brightlocal-accordion-js"></script> <script type="text/javascript" src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/js/algolia.js?id=5488b38846a5320a63ce14b2444875a6" id="brightlocal-search-js" async></script> <script type="text/javascript"> ((d, i, m) => { ct = t => d.createTextNode(t); ce = e => d.createElement(e); d.querySelectorAll(i).forEach(e => { const a = ce('a'), div = ce('div'), p = ce('p'), s = e.dataset.cookieblockSrc; const sp = /google\.com\/maps\/embed/.test(s) ? 'Google Maps' : /player\.vimeo\.com\/video\//.test(s) ? 'Vimeo' : /youtube(-nocookie)?\.com\/embed\//.test(s) ? 'YouTube' : /streamyard\.com\/watch/.test(s) ? 'StreamYard' : undefined; if (!sp) return; div.innerHTML = `<div class="custom-cookebot-innerhtml" style="background-color:#CCC;display:inline-block;` + `height:${e.height}px;position:relative;width:${e.width}px;">` + `<div style="background-color:#848484;border-radius:15px;` + `height:50%;position:absolute;transform:translate(50%,50%);` + `width:50%;"><p style="color:#FFF;font-size:7.5em;position:` + `relative;top:50%;left:50%;margin:0;text-align:center;` + `transform:translate(-50%,-50%);">&ctdot;</p></div></div>`; div.classList.add(`cookieconsent-optout-${m}`); a.textContent = `accept ${m} cookies`; a.href = 'javascript:Cookiebot.renew()'; p.append(ct('Please '), a, ct(` to view this ${sp} content.`)); div.append(p); e.parentNode.insertBefore(div, e); }); })(document, 'iframe[data-cookieblock-src]', 'marketing'); </script> </body> </html>

CINXE.COM

Local SEO: Your Handbook to Local Growth