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class="menu-item-description-new">Take full control of listings with our unique hybrid approach</span></div></div></a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-116477" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116477"><a href="/citation-builder/" class="nav-link">Citation Builder</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116478" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116478"><a href="/listings-management/active-sync/" class="nav-link">Active Sync</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116479" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116479"><a href="/listings-management/gbp-post-scheduler/" class="nav-link">GBP Post Scheduler</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116480" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116480"><a href="/citation-builder/local-data-aggregators/" class="nav-link">Local Data Aggregators</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-116481" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116481"><a href="/citation-builder/yext-replacement-service/" class="nav-link">Yext Replacement Service</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> <li id="menu-item-115485" class="menu-html-element menu-item menu-item-type-custom menu-item-object-custom menu-item-115485"><a href="#" class="nav-link">HTML ELEMENT</a><div class="menu-item-banner"><div class="custom-main"><div class="nav-card"><div class="menu-item-image"><a href="/local-seo-services/" style="height:100%; background: url(https://www.brightlocal.com/wp-content/uploads/2024/11/local-seo-services-menu-icon.png) center center no-repeat; background-size: cover; display:block;" aria-label="Let our experts handle the work! Cost-effective and long-lasting services to grow your business."></a></div><div class="inner"><div class="menu-item-title"><h6><a href="/local-seo-services/">Local SEO Services</a></h6><p>Let our experts handle the work! Cost-effective and long-lasting services to grow your business.</p></div><div class="menu-item-link"><a href="/local-seo-services/" class="button button-sml button-tertiary">Explore</a></div></div></div></div></div></li> </ul></div> </li> <li id="menu-item-116377" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116377"><a href="/citation-builder/" class="nav-link">Citation Builder</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115486" class="menu-item-solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115486"><a href="#" class="nav-link">Solutions</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-115487" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-115487"><a href="#" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115489" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115489"><a href="/agencies/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_agencies_and_consultants.svg" alt="Solutions Agencies And Consultants"> <div><span class="menu-item-link-text">For Agencies and Consultants</span> <span class="menu-item-description-new">Win and retain clients with white-label solutions</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115490" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115490"><a href="/multi-location/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_multilocational.svg" alt="Solutions Multilocational"> <div><span class="menu-item-link-text">For Multi-Location Brands</span> <span class="menu-item-description-new">Manage SEO, listings and reputation across multiple locations</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115492" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115492"><a href="/small-businesses/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/solutions_small_businesses.svg" alt="Solutions Small Businesses"> <div><span class="menu-item-link-text">For Small Businesses</span> <span class="menu-item-description-new">Increase search visibility and attract new customers</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-119221" class="horizon-main-nav menu-item menu-item-type-custom menu-item-object-custom menu-item-119221"><a href="/horizon" class="nav-link"><div class="menu-horizon-link"> <div class="gradient-bg"></div> <div class="flex-container"> <img src="/wp-content/uploads/2024/01/BL_Logo.svg" class="bl-logo" alt="BrightLocal Logo"> <p class="pill">New Product</p> </div> <img src="/wp-content/uploads/2024/01/Logos.svg" class="horizon-logo" alt="Horizon Logo"> <p>Marketing Command Center for Multi-Location Brands <svg xmlns="http://www.w3.org/2000/svg" width="12" height="10" viewBox="0 0 12 10" fill="none"> <path d="M11.0299 5.75343C11.3229 5.46046 11.3229 4.98468 11.0299 4.69171L7.27993 0.941711C6.98696 0.648743 6.51118 0.648743 6.21821 0.941711C5.92524 1.23468 5.92524 1.71046 6.21821 2.00343L8.69087 4.47374H1.50024C1.0854 4.47374 0.750244 4.8089 0.750244 5.22374C0.750244 5.63859 1.0854 5.97374 1.50024 5.97374H8.68853L6.22056 8.44405C5.92759 8.73702 5.92759 9.21281 6.22056 9.50577C6.51353 9.79874 6.98931 9.79874 7.28228 9.50577L11.0323 5.75577L11.0299 5.75343Z" fill="white"/> </svg></p> </div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115493" class="menu-html-element menu-item menu-item-type-custom menu-item-object-custom menu-item-115493"><a href="#" class="nav-link">HTML ELEMENT</a><div class="menu-item-banner"><div class="custom-main"><div class="nav-card"><div class="menu-item-image"><a href="/case-studies/" style="height:100%; background: url(https://www.brightlocal.com/wp-content/uploads/2023/09/Case-Study.svg) center center no-repeat; background-size: cover; display:block;" aria-label="Learn how our customers have accelerated their success with BrightLocal"></a></div><div class="inner"><div class="menu-item-title"><h6><a href="/case-studies/">Case Studies</a></h6><p>Learn how our customers have accelerated their success with BrightLocal</p></div><div class="menu-item-link"><a href="/case-studies/" class="button button-sml button-tertiary">View case studies</a></div></div></div></div></div></li> </ul></div> </li> <li id="menu-item-115503" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115503"><a href="/pricing/" class="nav-link">Pricing</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115494" class="menu-item-insights menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-115494"><a href="#" class="nav-link">Insights</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-115495" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-115495"><a href="#" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-120445" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-120445"><a href="/insights/" aria-current="page" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-allinsights.svg" alt="Icons Insights 80x80 Allinsights"> <div><span class="menu-item-link-text">All Insights</span> <span class="menu-item-description-new">Everything you need to deliver amazing local marketing results. News, data, videos, and more</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115499" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115499"><a href="/research/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-research.svg" alt="Icons Insights 80x80 Research"> <div><span class="menu-item-link-text">Research</span> <span class="menu-item-description-new">All of BrightLocal’s respected and widely-cited research in one place</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115496" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115496"><a href="/blog/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-news.svg" alt="Icons Insights 80x80 News"> <div><span class="menu-item-link-text">News</span> <span class="menu-item-description-new">The latest local search news and updates from BrightLocal</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115500" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115500"><a href="/resources/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-resources.svg" alt="Icons Insights 80x80 Resources"> <div><span class="menu-item-link-text">Resources</span> <span class="menu-item-description-new">Top review and citation sites, lists, guidelines, graphics, and more</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115498" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115498"><a href="/learn/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-learn.svg" alt="Icons Insights 80x80 Learn"> <div><span class="menu-item-link-text">Learn Local SEO</span> <span class="menu-item-description-new">Kick-start your local SEO efforts with our educational pieces</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115497" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115497"><a href="/webinars/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-webinars.svg" alt="Icons Insights 80x80 Webinars"> <div><span class="menu-item-link-text">Webinars</span> <span class="menu-item-description-new">Insightful, expert webinars devoted to local search</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115501" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115501"><a href="/podcast/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-podcasts.svg" alt="Icons Insights 80x80 Podcasts"> <div><span class="menu-item-link-text">Podcast</span> <span class="menu-item-description-new">Adventures in Local Marketing: Insightful conversations with the brightest minds in local marketing</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-120444" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-120444"><a href="https://academy.brightlocal.com/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2024/04/icons-insights-80x80-academy.svg" alt="Icons Insights 80x80 Academy"> <div><span class="menu-item-link-text">BrightLocal Academy <svg xmlns="http://www.w3.org/2000/svg" style="height: 1em; margin-left: 0.25rem; position: relative; top: 2px; "fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="w-6 h-6"> <path stroke-linecap="round" stroke-linejoin="round" d="M13.5 6H5.25A2.25 2.25 0 0 0 3 8.25v10.5A2.25 2.25 0 0 0 5.25 21h10.5A2.25 2.25 0 0 0 18 18.75V10.5m-10.5 6L21 3m0 0h-5.25M21 3v5.25" /> </svg></span> <span class="menu-item-description-new">Free, interactive video courses to make you a better local marketer. Learn local SEO, agency management, and more</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115502" class="menu-html-element menu-item menu-item-type-custom menu-item-object-custom menu-item-115502"><a href="#" class="nav-link">HTML ELEMENT</a><div class="menu-item-banner"><div class="custom-main"><div class="nav-card"><div class="menu-item-image"><a href="https://www.brightlocal.com/agency-growth-handbook" style="height:100%; background: url(https://www.brightlocal.com/wp-content/uploads/2024/11/Agency-Playbook-Assets_notext.png) center center no-repeat; background-size: cover; display:block;" aria-label="Build and grow your local SEO agency with BrightLocal’s handbook."></a></div><div class="inner"><div class="menu-item-title"><h6><a href="https://www.brightlocal.com/agency-growth-handbook">The Agency Growth Handbook</a></h6><p>Build and grow your local SEO agency with BrightLocal’s handbook.</p></div><div class="menu-item-link"><a href="https://www.brightlocal.com/agency-growth-handbook" class="button button-sml button-tertiary">Dive in</a></div></div></div></div></div></li> </ul></div> </li> <li id="menu-item-115504" class="menu-item-about-us menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-115504"><a href="#" class="nav-link">About Us</a><span class="menu-item-description bl-menu-description"></span> <div class='sub-menu-bg'><div class='sub-menu-bg-btm'></div></div><div class='sub-menu-wrap'><ul class='sub-menu'> <li id="menu-item-115505" class="mob-nav-go-back menu-item menu-item-type-custom menu-item-object-custom menu-item-115505"><a href="#" class="nav-link">Back</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115506" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115506"><a href="/about-us/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_about_brightlocal.svg" alt="About About Brightlocal"> <div><span class="menu-item-link-text">About BrightLocal</span> <span class="menu-item-description-new">Our passion is helping you succeed in local marketing</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115507" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115507"><a href="/careers/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_careers.svg" alt="About Careers"> <div><span class="menu-item-link-text">Careers</span> <span class="menu-item-description-new">Are you our next BrightLocaller? Join a company that cares</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115508" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115508"><a href="/affiliates/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_affiliate_program.svg" alt="About Affiliate Program"> <div><span class="menu-item-link-text">Affiliate Program</span> <span class="menu-item-description-new">Earn commission while helping other businesses grow </span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115509" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115509"><a href="/case-studies/" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_case_studies.svg" alt="About Case Studies"> <div><span class="menu-item-link-text">Case Studies</span> <span class="menu-item-description-new">See the difference BrightLocal’s tools can make</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-115510" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-115510"><a href="/about-us/#contact" class="nav-link"><div class="menu-item-with-icon"><img class="menu-item-icon-new" width="80" height="80" src="https://www.brightlocal.com/wp-content/uploads/2023/09/about_contact.svg" alt="About Contact"> <div><span class="menu-item-link-text">Contact Us</span> <span class="menu-item-description-new">Got a question? Our support specialists are on hand to help</span></div></div></a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> </li> </ul></div> </nav> <div class="main-nav-buttons"><ul id="nav-buttons-login-menu" class="main-nav-buttons-container"><li id="menu-item-40" class="nav-cta-sales menu-item menu-item-type-custom menu-item-object-custom menu-item-40"><a href="https://www.brightlocal.com/book-a-demo/" class="nav-link">Book a demo</a><span class="menu-item-description bl-menu-description"></span></li> <li id="menu-item-41" class="nav-cta-trial menu-item menu-item-type-custom menu-item-object-custom menu-item-41"><a href="https://tools.brightlocal.com/seo-tools/admin/sign-up/257/" class="nav-link">Start free trial</a><span class="menu-item-description bl-menu-description"></span></li> </ul></div> <button class="menu-toggle hamburger hamburger--3dy" type="button" aria-label="menu toggle" aria-controls="top-menu" aria-expanded="false" id="menu-toggle"> <span class="hamburger-box"> <span class="hamburger-inner"></span> </span> </button> </div> </header> <main id="skip-content"> <section class="bi-masthead col-all"> <div class="bl-masthead-overlay"> <div class="panel inner"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/icons/insights-home-icon.svg" alt="Insights Home Icon" class="category-icon" /> <header> <h1> Local SEO Insights </h1> </header> <div class="search"> <div class="search-form"> <div id="autocomplete-searchform" class="sf-algolia"></div></div> </div> </div> </div> </section> <div class="bi-nav"> <nav class="bi-navigation"> <div class="insights-menu"><ul id="menu-insights-menu" class="menu"><li id="menu-item-43576" class="all menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-29 current_page_item current_page_parent menu-item-43576"><a href="https://www.brightlocal.com/insights/" aria-current="page" class="nav-link">All</a><span 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Why Local Businesses Should Care About the New Redesign"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/10/Facebook-and-Gen-Z-Blog-Header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Facebook And Gen Z Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/blog/"><span class="col-news">News</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/blog/facebooks-gen-z-comeback-local-features/" class="no-widows" title="Facebook’s Gen Z Comeback? Why Local Businesses Should Care About the New Redesign">Facebook’s Gen Z Comeback? 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It is chapter two of ‘Part Two: Processes and Workflows’. ...</p> </div> <div class="cat"> <div class="cat-left"> September 24th, 2024 </div> <div class="read-time"> 20 min read </div> </div> </div> </article> <article class="post-card "> <a href="https://www.brightlocal.com/blog/new-policies-shady-review-schemes/" title="New Policies & Shady Review Schemes: Is Google Helping or Hurting?"> <figure class="cd-thumb" style="background:url(https://www.brightlocal.com/wp-content/uploads/2024/09/Reviews-Blog-Header.png) no-repeat;"> <img src="https://www.brightlocal.com/wp-content/themes/brightlocal-2023/dist/images/trans.png" alt="Reviews Blog Header" width="50" height="50" loading="lazy" > </figure> </a> <div class="cd-text-container"> <div class="categories bd cat-main"> <a href="https://www.brightlocal.com/blog/"><span class="col-news">News</span></a> </div> <header class="post-header"> <h3 class="h5"><a href="https://www.brightlocal.com/blog/new-policies-shady-review-schemes/" class="no-widows" title="New Policies & Shady Review Schemes: Is Google Helping or Hurting?">New Policies & Shady Review Schemes: Is Google Helping or Hurting?</a></h3> <p class="post-author">by <a href="https://www.brightlocal.com/author/samknight/">Sam Knight</a></p> </header> <div class="excerpt"> <p>What’s going on with Google, fake reviews, and “review removal” services right now? 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