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class="site-logo left new_nav"> <a href="https://www.gktoday.in"><img src="https://www.gktoday.in/wp-content/themes/groovy/images/logo.png" width="200"></a></div><div class="mobile_yt_link"> <a href="https://play.google.com/store/apps/details?id=com.gktoday.academy" target="_blank"> <img src="https://www.gktoday.in/wp-content/themes/groovy/images/new-icon.png"> </a></div></div><div class="header-right" style="color:blue;">Hello Guest ! <a href="https://www.gktoday.in/my-account/">Register or Login </a>  |  <a href="https://www.gktoday.in/cart/"><img src="https://www.gktoday.in/wp-content/uploads/2019/11/cart.jpg"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">₹</span>0.00</bdi></span></a></div></div></header><div class="menu-overlay"></div><div class="scrollmenu"> <a href="https://www.gktoday.in/">Home</a> <a href="https://www.gktoday.in/upsc/">UPSC</a> <a href="https://www.gktoday.in/current-affairs/">Current Affairs</a> <a 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Examinations</h1><div class="postmeta-primary"> <span class="meta_date">December 8, 2017</span> <span class="meta_edit">November 8, 2023</span></div><div style="margin-top: 8px;" class="sharethis-inline-share-buttons"></div><blockquote><p>This is the web version of Marketing Aptitude and Marketing Management Book of GKToday. A PDF Copy of this content can be downloaded from <a href="https://store.gktoday.com/product/marketing-aptitude-marketing-management-pdf-e-book/" target="_blank" rel="noopener noreferrer">this link</a>.</p></blockquote><h2>Introduction, Nature & Scope of Marketing</h2><ul><li><a href="https://www.gktoday.in/philosophies-of-marketing-management/">Philosophies of Marketing Management</a></li><li><a href="https://www.gktoday.in/principles-of-marketing-management/">Principles of Marketing Management</a></li><li><a href="https://www.gktoday.in/objectives-of-marketing-management/">Objectives of Marketing Management</a></li><li><a href="https://www.gktoday.in/functions-and-importance-of-marketing-management/">Functions and Importance of Marketing Management</a></li><li><a href="https://www.gktoday.in/functions-and-responsibilities-of-marketing-manager/">Functions and Responsibilities of Marketing Manager</a></li><li><a href="https://www.gktoday.in/nature-and-scope-of-marketing/">Nature and Scope of Marketing</a></li></ul><h2>Marketing Organization</h2><ul><li><a href="https://www.gktoday.in/marketing-organization-meaning-principles-importance/">Marketing Organization: Meaning, Principles & Importance</a></li><li><a href="https://www.gktoday.in/types-of-marketing-organization/">Types of Marketing Organization</a></li></ul><h2>Marketing Planning & Marketing Process</h2><ul><li><a href="https://www.gktoday.in/marketing-planning-meaning-and-definition/">Marketing Planning: Meaning and Definition</a></li><li><a href="https://www.gktoday.in/objectives-of-marketing-planning/">Objectives of Marketing Planning</a></li><li><a href="https://www.gktoday.in/importance-of-marketing-planning/">Importance of Marketing Planning</a></li><li><a href="https://www.gktoday.in/market-planning-activities/">Market Planning Activities</a></li><li><a href="https://www.gktoday.in/process-of-marketing-planning/">Process of Marketing Planning</a></li><li><a href="https://www.gktoday.in/marketing-process/">Marketing Process</a></li></ul><h2>Marketing Programme and Marketing Mix</h2><ul><li><a href="https://www.gktoday.in/marketing-programme/">Marketing Programme</a></li><li><a href="https://www.gktoday.in/marketing-strategy/">Marketing Strategy</a></li><li><a href="https://www.gktoday.in/marketing-mix/">Marketing Mix</a></li></ul><h2>Marketing Decisions</h2><ul><li><a href="https://www.gktoday.in/decision-making-meaning-and-definition/">Decision-Making: Meaning and Definition</a></li><li><a href="https://www.gktoday.in/types-of-marketing-decisions/">Types of Marketing Decisions</a></li><li><a href="https://www.gktoday.in/techniques-of-decision-making/">Techniques of Decision-Making</a></li></ul><h2>Marketing Research</h2><ul><li><a href="https://www.gktoday.in/marketing-research-meaning-importance/">Marketing Research: Meaning & Importance</a></li><li><a href="https://www.gktoday.in/procedure-and-types-of-marketing-research/">Procedure and Types of Marketing Research</a></li></ul><h2>Market Segmentation</h2><ul><li><a href="https://www.gktoday.in/market-segmentation/">Market Segmentation</a></li><li><a href="https://www.gktoday.in/types-of-market-segmentation/">Types of market segmentation</a></li><li><a href="https://www.gktoday.in/market-segmentation-strategies-and-importance/">Market Segmentation Strategies and Importance</a></li></ul><h2>Consumer Behavior & Motivation</h2><ul><li><a href="https://www.gktoday.in/buying-motive-meaning-and-classification/">Buying Motive: Meaning and Classification</a></li><li><a href="https://www.gktoday.in/buyer-behavior-models/">Buyer Behavior Models</a></li><li><a href="https://www.gktoday.in/consumer-behavior/">Consumer Behavior</a></li><li><a href="https://www.gktoday.in/motivational-research/">Motivational Research</a></li></ul><h2>Sales Forecasting & Sales Budget</h2><ul><li><a href="https://www.gktoday.in/sales-forecasting/">Sales Forecasting</a></li><li><a href="https://www.gktoday.in/various-methods-of-sale-forecasting/">Various Methods of Sale forecasting</a></li><li><a href="https://www.gktoday.in/methods-of-demand-forecasting-for-a-new-product/">Methods of Demand Forecasting for a New Product</a></li><li><a href="https://www.gktoday.in/factors-affecting-sales-forecasting/">Factors affecting Sales Forecasting</a></li><li><a href="https://www.gktoday.in/sales-budget/">Sales Budget</a></li></ul><h2>Marketing Aptitude: Product</h2><ul><li><a href="https://www.gktoday.in/product-in-marketing-meaning-and-types/">Product in Marketing: Meaning and Types</a></li><li><a href="https://www.gktoday.in/types-of-products-and-goods/">Types of Products and Goods</a></li><li><a href="https://www.gktoday.in/product-mix/">Product Mix</a></li><li><a href="https://www.gktoday.in/product-life-cycle-plc/">Product Life-Cycle (PLC)</a></li></ul><h2>Product Planning and development</h2><ul><li><a href="https://www.gktoday.in/product-planning/">Product Planning</a></li><li><a href="https://www.gktoday.in/product-development/">Product Development</a></li><li><a href="https://www.gktoday.in/product-innovation/">Product Innovation</a></li><li><a href="https://www.gktoday.in/product-modification/">Product Modification</a></li></ul><h2>Branding, Packaging, Labelling, Standardization & Grading</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-brand/">Brand</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-trademark/">Trademark</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-packaging/">Packaging</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-label/">Label</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-standardization/">Standardization</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-grading/">Grading</a></li></ul><h2>Pricing Decisions</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-pricing/">Pricing</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-product-pricing-strategies/">Product pricing strategies</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-price-discrimination/">Price Discrimination</a></li></ul><h2>Channels of Distribution And Physical Distribution</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-channels-of-distribution-cod/">Channels of distribution (COD)</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-middlemen-in-distribution-channels/">Middlemen in distribution channels</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-physical-distribution/">Physical Distribution</a></li></ul><h2>Wholesale and Retail Trade</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-wholesale/">Wholesale</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-services-of-wholesalers/">Services of Wholesalers</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-retailers/">Retailers</a></li></ul><h2>Advertisement</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-advertising/">Advertising</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-themes-of-advertisement/">Themes of Advertisement</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-advertising-media/">Advertising Media</a></li></ul><h2>Sales Promotion and Personal Selling</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-sale-promotion/">Sale Promotion</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-methods-tools-types-of-sales-promotion/">Methods / Tools / Types of Sales promotion</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-personal-selling/">Personal Selling</a></li></ul><h2>Sales Management</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-sales-management/">Sales management</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-sales-organization/">Sales Organization</a></li></ul><h2>Marketing Finance and Stock Exchange</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-marketing-finance/">Marketing Finance</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-stock-exchange/">Stock Exchange</a></li></ul><h2>Marketing of Agricultural Products of India</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-agricultural-marketing-in-india/">Agricultural Marketing in India</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-central-government-organizations-which-are-involved-in-agricultural-marketing/">Central government organizations, which are involved in agricultural marketing</a></li></ul><h2>Bank Marketing</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-definition-of-bank/">Definition of Bank</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-commercial-banks/">Commercial Banks</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-co-operative-banks/">Co-operative Banks</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-financial-institutions-of-india/">Financial Institutions of India</a></li></ul><h2>Insurance Marketing</h2><ul><li><a href="https://www.gktoday.in/marketing-aptitude-insurance/">Marketing Aptitude: Insurance</a></li><li><a href="https://www.gktoday.in/marketing-aptitude-insurance-regulatory-and-development-authority-of-india-irdai/">Marketing Aptitude: Insurance Regulatory and Development Authority of India (IRDAI)</a></li></ul><style>.prenext {display:block; margin:5px 0 5px 0; padding:8px; height:20px; background-color:#EDFDFE; border-radius:4px; border:1px solid #E1FCFF; box-shadow: 0px 0px 3px #f4f4f4, 1px 1px 1px #f4f4f4 inset;}</style><div class="prenext" style="display: flex; justify-content: space-between; align-items: center;"> <span style="float: left;">« <a href="https://www.gktoday.in/what-is-the-meaning-of-brand-tribe/" 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id="comment-745530"><div class="comment-wrap"><div class="comment-img"> <img alt='' src='https://www.gktoday.in/wp-content/litespeed/avatar/8e95b7b6579e80b777cd1185040735e4.jpg?ver=1732978036' srcset='https://www.gktoday.in/wp-content/litespeed/avatar/11d2b106d2851a3ad14a046480b9b685.jpg?ver=1732978036 2x' class='avatar avatar-70 photo img-responsive img-circle' height='70' width='70' loading='lazy' decoding='async'/></div><div class="comment-body"><h4 class="comment-author">Shivani</h4> <span class="comment-date">November 20, 2023 at 2:54 pm</span><p>great information regarding marketing</p> <span class="comment-reply"> <a rel="nofollow" class="comment-reply-link" href="https://www.gktoday.in/marketing-aptitude-for-bank-examinations/?replytocom=745530#respond" data-commentid="745530" data-postid="140674" data-belowelement="comment-745530" data-respondelement="respond" data-replyto="Reply to Shivani" aria-label="Reply to Shivani">Reply</a></span></div></div></li></ol><div id="respond" 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