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Google Economic Impact | state detail: Wisconsin - Google

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class="glue-headline glue-headline--headline-1 state-hero-name"> Wisconsin </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Wisconsin businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/f78a43e3d24b3d19f8860c0b4b61d61762f7f0c29802e915b1a5d97a772d4e28d3b76bb717e38578e1d9071a52cea82aa8c3789ddc3d36bd460297723e0ef918" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Wisconsin report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-5d956b4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-5d956b4 { background-image: url(https://lh3.googleusercontent.com/z90LFmMYiND2ZdgCIzx_Go9JE99mWB8n5ksjQZgSq379v4rvodcCZKc2gdI7AxdFDfGM2K5kkvtzRxaP6VvnZHge3hpeQ7P_KaTLW9GIqEuu0VqXLE-_=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-5d956b4 { background-image: url(https://lh3.googleusercontent.com/z90LFmMYiND2ZdgCIzx_Go9JE99mWB8n5ksjQZgSq379v4rvodcCZKc2gdI7AxdFDfGM2K5kkvtzRxaP6VvnZHge3hpeQ7P_KaTLW9GIqEuu0VqXLE-_=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-5d956b4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-5d956b4 { background-image: url(https://lh3.googleusercontent.com/z90LFmMYiND2ZdgCIzx_Go9JE99mWB8n5ksjQZgSq379v4rvodcCZKc2gdI7AxdFDfGM2K5kkvtzRxaP6VvnZHge3hpeQ7P_KaTLW9GIqEuu0VqXLE-_=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-5d956b4 { background-image: url(https://lh3.googleusercontent.com/z90LFmMYiND2ZdgCIzx_Go9JE99mWB8n5ksjQZgSq379v4rvodcCZKc2gdI7AxdFDfGM2K5kkvtzRxaP6VvnZHge3hpeQ7P_KaTLW9GIqEuu0VqXLE-_=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-5d956b4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-5d956b4 { background-image: url(https://lh3.googleusercontent.com/z90LFmMYiND2ZdgCIzx_Go9JE99mWB8n5ksjQZgSq379v4rvodcCZKc2gdI7AxdFDfGM2K5kkvtzRxaP6VvnZHge3hpeQ7P_KaTLW9GIqEuu0VqXLE-_=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-5d956b4 { background-image: url(https://lh3.googleusercontent.com/z90LFmMYiND2ZdgCIzx_Go9JE99mWB8n5ksjQZgSq379v4rvodcCZKc2gdI7AxdFDfGM2K5kkvtzRxaP6VvnZHge3hpeQ7P_KaTLW9GIqEuu0VqXLE-_=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-5d956b4" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $8.97 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $8.97 billion of economic activity for tens of thousands of Wisconsin businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 323,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Wisconsin businesses </h4> <p class="state-hero-fact--copy">More than 323,000 Wisconsin businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $9.88 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $9.88 million in donated search ads to Wisconsin nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts"> <!-- Previous --> <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button> <!-- Next --> <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button> <!-- LIST --> <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $8.97 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $8.97 billion of economic activity for tens of thousands of Wisconsin businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 323,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Wisconsin businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 323,000 Wisconsin businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $9.88 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $9.88 million in donated search ads to Wisconsin nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div> <!-- Navigation dots --> <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=erdyes-pest-control aria-hidden="true"></div> <div class="business-hidden-jump-link" id=the-way-out aria-hidden="true"></div> <div class="business-hidden-jump-link" id=101-rabbits aria-hidden="true"></div> <div class="business-hidden-jump-link" id=bronzeville-collective aria-hidden="true"></div> <div class="business-hidden-jump-link" id=skinny-sticks-maple-syrup aria-hidden="true"></div> <div class="business-hidden-jump-link" id=oh-danish-bakery aria-hidden="true"></div> <div class="business-hidden-jump-link" id=wisconsin-cheese-mart aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#erdyes-pest-control" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Erdye’s Pest Control </span> </li> <li class="mdc-list-item" data-value="#the-way-out" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> The Way Out </span> </li> <li class="mdc-list-item" data-value="#101-rabbits" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> 101Rabbits </span> </li> <li class="mdc-list-item" data-value="#bronzeville-collective" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Bronzeville Collective MKE </span> </li> <li class="mdc-list-item" data-value="#skinny-sticks-maple-syrup" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Skinny Sticks&#39; Maple Syrup </span> </li> <li class="mdc-list-item" data-value="#oh-danish-bakery" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> O&amp;H Danish Bakery </span> </li> <li class="mdc-list-item" data-value="#wisconsin-cheese-mart" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Wisconsin Cheese Mart </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#erdyes-pest-control" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Erdye’s Pest Control </div> </div> <div class="glue-tab tab-button" id="#the-way-out" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > The Way Out </div> </div> <div class="glue-tab tab-button" id="#101-rabbits" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > 101Rabbits </div> </div> <div class="glue-tab tab-button" id="#bronzeville-collective" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Bronzeville Collective MKE </div> </div> <div class="glue-tab tab-button" id="#skinny-sticks-maple-syrup" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Skinny Sticks&#39; Maple Syrup </div> </div> <div class="glue-tab tab-button" id="#oh-danish-bakery" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > O&amp;H Danish Bakery </div> </div> <div class="glue-tab tab-button" id="#wisconsin-cheese-mart" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Wisconsin Cheese Mart </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#erdyes-pest-control"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w1200-rw 2x, https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w1200-rj 2x, https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w1024-rw 2x, https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w1024-rj 2x, https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w3400-rw 2x, https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w3400-rj 2x, https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg=w1700-rj" class="state-business-tab__image" alt="Erdye’s Pest Control"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wisconsin"> Economic Impact --- Wisconsin </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Erdye’s Pest Control </h3> <p>Location: Green Bay, Wisconsin <br> Website: https://www.erdyes.com/ <br> 12 employees</p> <p><p>&ldquo;I&rsquo;m a bed bug influencer,&rdquo; Josh &ldquo;Erdye&rdquo; Erdman admits. He&rsquo;s the president and founder of Erdye&rsquo;s Pest Control, and has become something of a celebrity in the world of vermin. It&rsquo;s a result of his most popular YouTube video&ndash;viewed 4,000 times a day at its peak&ndash;where he infested his own bed with bed bugs to demonstrate his confidence in his detection and heat treatment methods. Now he gets phone calls from around the world, and was even invited to Paris to consult on their 2023 bed bug outbreak. Originally in property management, Josh made the switch to pest control in 2012, when he got tired of unreliable companies and knew he could do it better. Headquartered in Green Bay, Erdye&rsquo;s has added four more locations, a now-famous bed bug detecting dog named Curly, and 12 human employees who conduct around 16,000 services a year to help nearly 4,000 clients rid their homes and businesses of unwanted guests.</p> <p>Erdye&rsquo;s handles all kinds of insects and critters&ndash;even catching a runaway emu once&ndash;and knows clients need quick solutions. "If you come home and there&rsquo;s a raccoon in your house, you grab your phone, search pest control, and the first guy who shows up gets the job,&rdquo; he says. That&rsquo;s where Google tools have proven essential: &ldquo;They account for 95 to 98 percent of our leads.&rdquo; The reviews on Erdye&rsquo;s Google Business Profile are as helpful as &ldquo;word of mouth&rdquo; for recommendations, and their Google Ads ROI averages 700 percent. Josh also uses Google Analytics to track website performance and figure out how to use ad spend efficiently. Revenue is projected to increase 37 percent this year, but helping people is the real bonus. Employees are part of a profit-sharing plan, and Erdye&rsquo;s donates to food pantries, the Wounded Warrior Project, and animal shelters. As for Josh&rsquo;s customers, &ldquo;We want to fix their problem,&rdquo; he says. &ldquo;They&rsquo;re like family and we like to put their minds at ease.&rdquo;</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="erdyes-pest-control"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-d495ac5 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-d495ac5 { background-image: url(https://lh3.googleusercontent.com/eeVYyl8QdG8VNbdhyxedsGQwj4LsNA8f0Qw1SzpoWuOcDji2O-tTcQdisrFlaLwzWwjPYJibM5XxozS67jZThybAQHtkq03MlDQllOyI8quBkgeoVA=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-d495ac5 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-d495ac5 { background-image: url(https://lh3.googleusercontent.com/eeVYyl8QdG8VNbdhyxedsGQwj4LsNA8f0Qw1SzpoWuOcDji2O-tTcQdisrFlaLwzWwjPYJibM5XxozS67jZThybAQHtkq03MlDQllOyI8quBkgeoVA=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-d495ac5 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-d495ac5 { background-image: url(https://lh3.googleusercontent.com/eeVYyl8QdG8VNbdhyxedsGQwj4LsNA8f0Qw1SzpoWuOcDji2O-tTcQdisrFlaLwzWwjPYJibM5XxozS67jZThybAQHtkq03MlDQllOyI8quBkgeoVA=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-d495ac5"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Erdye’s Pest Control case study" data-image="https://lh3.googleusercontent.com/QP7Z7vO9zDmJ1a0QfoEbXaqudbWXWF6vCE80xF0eWmyZdGL3xPjDKIbxyKs1aTPGzT3O7LHAljuD4HiXtG9Kvg0PYrcY1iQk4-Ykghp6TmmO82FyAg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google levels the playing field so we can compete with the largest companies with much higher budgets. I can't imagine running my small business without Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Josh “Erdye” Erdman </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Erdye’s Pest Control </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Green Bay, Wisconsin </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.erdyes.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.erdyes.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 12 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google levels the playing field so we can compete with the largest companies with much higher budgets. I can't imagine running my small business without Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Josh “Erdye” Erdman </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>&ldquo;I&rsquo;m a bed bug influencer,&rdquo; Josh &ldquo;Erdye&rdquo; Erdman admits. He&rsquo;s the president and founder of Erdye&rsquo;s Pest Control, and has become something of a celebrity in the world of vermin. It&rsquo;s a result of his most popular YouTube video&ndash;viewed 4,000 times a day at its peak&ndash;where he infested his own bed with bed bugs to demonstrate his confidence in his detection and heat treatment methods. Now he gets phone calls from around the world, and was even invited to Paris to consult on their 2023 bed bug outbreak. Originally in property management, Josh made the switch to pest control in 2012, when he got tired of unreliable companies and knew he could do it better. Headquartered in Green Bay, Erdye&rsquo;s has added four more locations, a now-famous bed bug detecting dog named Curly, and 12 human employees who conduct around 16,000 services a year to help nearly 4,000 clients rid their homes and businesses of unwanted guests.</p> <p>Erdye&rsquo;s handles all kinds of insects and critters&ndash;even catching a runaway emu once&ndash;and knows clients need quick solutions. "If you come home and there&rsquo;s a raccoon in your house, you grab your phone, search pest control, and the first guy who shows up gets the job,&rdquo; he says. That&rsquo;s where Google tools have proven essential: &ldquo;They account for 95 to 98 percent of our leads.&rdquo; The reviews on Erdye&rsquo;s Google Business Profile are as helpful as &ldquo;word of mouth&rdquo; for recommendations, and their Google Ads ROI averages 700 percent. Josh also uses Google Analytics to track website performance and figure out how to use ad spend efficiently. Revenue is projected to increase 37 percent this year, but helping people is the real bonus. Employees are part of a profit-sharing plan, and Erdye&rsquo;s donates to food pantries, the Wounded Warrior Project, and animal shelters. As for Josh&rsquo;s customers, &ldquo;We want to fix their problem,&rdquo; he says. &ldquo;They&rsquo;re like family and we like to put their minds at ease.&rdquo;</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#the-way-out"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w1200-rw 2x, https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w1200-rj 2x, https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w1024-rw 2x, https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w1024-rj 2x, https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w3400-rw 2x, https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w3400-rj 2x, https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL=w1700-rj" class="state-business-tab__image" alt="The Way Out"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wisconsin"> Economic Impact --- Wisconsin </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> The Way Out </h3> <p>Location: Milwaukee, Wisconsin <br> Website: https://twout.org/ <br> 7 employees</p> <p><p>&ldquo;Liberty and justice for all&rdquo; means more to Eli Rivera. He knows from personal prison experience that with the right opportunities and support, formerly incarcerated people can transform their lives. With backing from the Google for Startups Latino Founders Fund, he started The Way Out in 2020, an online platform that connects formerly incarcerated Wisconsinites to good jobs and support programs, while also educating corporate partners about the financial, ethical, and tax benefits of hiring these individuals. &ldquo;We want to empower people so that when they get to work, they are their best self,&rdquo; he says.</p> <p>Google Workspace tools like Meet and Sheets are easy to use, which makes them perfect for helping newcomers with no technical background get onboarded with The Way Out. &ldquo;We encourage folks to join us in building out a Sheets spreadsheet, or to hop on a Meet to help get themselves in line with what they need to join our platform,&rdquo; Eli says. &ldquo;It&rsquo;s so seamless and easy, even for folks who have just come back to the real world. We hold more than 80 percent of our meetings on Meet.&rdquo; And the connections Eli&rsquo;s team made through Google for Startups continue to pay dividends today. &ldquo;It&rsquo;s not just the Google name behind us. It&rsquo;s not just the venture capital money. It&rsquo;s the weekly huddles with other Black and Brown founders. It&rsquo;s the networking opportunities. We met our dev team through Google,&ldquo; Eli says. Now The Way Out is moving boldly forward to transform more lives in more places. They helped 387 percent more job-seekers in 2022 than the year before, and by 2025 they hope to expand operations to all 50 states. &ldquo;We are 100 percent committed to supporting our justice-involved brothers and sisters across the country, and to helping employers find valuable employees for their organization,&rdquo; Eli says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="the-way-out"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-7f0959f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-7f0959f { background-image: url(https://lh3.googleusercontent.com/MLJCK2wmnVmIrzeL_W729E6HjMX8OvC3wCvRqU9ZDopfxJq84rSPXmNdrIdUDy2X_IfDZfxd1DT6D1eV8EE5pzYbjLYf0wDCatSw2nLEzKPo48yQoyqg=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-7f0959f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-7f0959f { background-image: url(https://lh3.googleusercontent.com/MLJCK2wmnVmIrzeL_W729E6HjMX8OvC3wCvRqU9ZDopfxJq84rSPXmNdrIdUDy2X_IfDZfxd1DT6D1eV8EE5pzYbjLYf0wDCatSw2nLEzKPo48yQoyqg=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-7f0959f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-7f0959f { background-image: url(https://lh3.googleusercontent.com/MLJCK2wmnVmIrzeL_W729E6HjMX8OvC3wCvRqU9ZDopfxJq84rSPXmNdrIdUDy2X_IfDZfxd1DT6D1eV8EE5pzYbjLYf0wDCatSw2nLEzKPo48yQoyqg=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-7f0959f"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="The Way Out case study" data-image="https://lh3.googleusercontent.com/eypsKvZQTILvqjYolleFgDtjpQ5-ZfhMQUpVpY242B96-OkQwTv_mt-IW4BMhRptxDRvYnukldpLoGegzj4aJqwrJHGRmCsO0R1axXv44ffPDV_B1sFL"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Workspace tools are the most intuitive, time-saving group of support mechanisms for startups that are out there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Eli Rivera </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://startup.google.com/programs/latino-founders-fund/united-states/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups Latino Founders Fund </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> The Way Out </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Milwaukee, Wisconsin </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://twout.org/ class="business-main-website-link" target="_blank" rel="noopener"> https://twout.org/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 7 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Workspace tools are the most intuitive, time-saving group of support mechanisms for startups that are out there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Eli Rivera </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <p>&ldquo;Liberty and justice for all&rdquo; means more to Eli Rivera. He knows from personal prison experience that with the right opportunities and support, formerly incarcerated people can transform their lives. With backing from the Google for Startups Latino Founders Fund, he started The Way Out in 2020, an online platform that connects formerly incarcerated Wisconsinites to good jobs and support programs, while also educating corporate partners about the financial, ethical, and tax benefits of hiring these individuals. &ldquo;We want to empower people so that when they get to work, they are their best self,&rdquo; he says.</p> <p>Google Workspace tools like Meet and Sheets are easy to use, which makes them perfect for helping newcomers with no technical background get onboarded with The Way Out. &ldquo;We encourage folks to join us in building out a Sheets spreadsheet, or to hop on a Meet to help get themselves in line with what they need to join our platform,&rdquo; Eli says. &ldquo;It&rsquo;s so seamless and easy, even for folks who have just come back to the real world. We hold more than 80 percent of our meetings on Meet.&rdquo; And the connections Eli&rsquo;s team made through Google for Startups continue to pay dividends today. &ldquo;It&rsquo;s not just the Google name behind us. It&rsquo;s not just the venture capital money. It&rsquo;s the weekly huddles with other Black and Brown founders. It&rsquo;s the networking opportunities. We met our dev team through Google,&ldquo; Eli says. Now The Way Out is moving boldly forward to transform more lives in more places. They helped 387 percent more job-seekers in 2022 than the year before, and by 2025 they hope to expand operations to all 50 states. &ldquo;We are 100 percent committed to supporting our justice-involved brothers and sisters across the country, and to helping employers find valuable employees for their organization,&rdquo; Eli says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#101-rabbits"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w1200-rw 2x, https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w1200-rj 2x, https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w1024-rw 2x, https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w1024-rj 2x, https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w3400-rw 2x, https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w3400-rj 2x, https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA=w1700-rj" class="state-business-tab__image" alt="101Rabbits"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wisconsin"> Economic Impact --- Wisconsin </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> 101Rabbits </h3> <p>Location: Stevens Point, Wisconsin <br> Website: https://www.101rabbits.com/ <br> +221,000 YouTube subscribers</p> <p><p>Rabbits have always been a joy for Haley Elmhorst. As an anxious 12-year-old with Tourette Syndrome, she recalls, &ldquo;Rabbits were my escape. I could be myself around them.&rdquo; Finding too little advice for rabbit owners online, she began to share videos on YouTube with her own tips for bunny care and feeding. &ldquo;People who own dogs and cats know the basics, but rabbits are so misunderstood,&rdquo; Haley says. Soon her YouTube channel, 101Rabbits&trade;, had hundreds and then thousands of followers. With help from Google AdSense, she began earning a little money from those thousands of video views. Years later, when an adult diagnosis of postural orthostatic tachycardia syndrome (POTS) limited her mobility and job options, Haley decided to open an online store. &ldquo;I ordered 20 products&ndash;purchased with AdSense money&ndash;and put them on sale, and then used that money to buy even more.&rdquo;</p> <p>Today, 101Rabbits.com sells bunny chew rings, timothy hay, and Snug-a-Bun&trade; beds to thousands of customers in 14 countries. Early in 2021, Haley opened a 3,500-square-foot retail location in her small town, which also serves as the operations hub for her global online store. At just 24 years old, she employs 5 part-time workers and will soon hire her first full-time employee. Her YouTube channel has 221,000 subscribers, and a third of her online store traffic comes directly from YouTube. Monthly revenue for all of 101Rabbits is up 225 percent in just one year. 101Rabbits even partners with local rabbit rescues to provide safe homes for bunnies. &ldquo;I had a dream and a passion for providing other rabbit owners with safe, natural rabbit care products,&rdquo; Haley says. &ldquo;YouTube has helped me to grow an audience and a customer base from all around the world. If my 12-year-old self could see me now, she would be filled with so much hope instead of so much doubt.&rdquo;</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="101-rabbits"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-38a8a45 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-38a8a45 { background-image: url(https://lh3.googleusercontent.com/cJFmhGHf_0KeuU0ambjJq46YxkTi2OLKu8ngeAdcWnBIsS85I6bC5WWIsbodrgUeyhX-bF-1tlxWaFm9fHNZNwA-v8OjTmDvm-Z_YBuLtGtZ5US4-R8=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-38a8a45 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-38a8a45 { background-image: url(https://lh3.googleusercontent.com/cJFmhGHf_0KeuU0ambjJq46YxkTi2OLKu8ngeAdcWnBIsS85I6bC5WWIsbodrgUeyhX-bF-1tlxWaFm9fHNZNwA-v8OjTmDvm-Z_YBuLtGtZ5US4-R8=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-38a8a45 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-38a8a45 { background-image: url(https://lh3.googleusercontent.com/cJFmhGHf_0KeuU0ambjJq46YxkTi2OLKu8ngeAdcWnBIsS85I6bC5WWIsbodrgUeyhX-bF-1tlxWaFm9fHNZNwA-v8OjTmDvm-Z_YBuLtGtZ5US4-R8=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-38a8a45"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="101Rabbits case study" data-image="https://lh3.googleusercontent.com/qk8j-eDf4Ct8nxjiRAgxE4cmEy9wQzXuRcCSphMJabw_5NpcmKl38R65BFiDHbxNi00mMc4xnSPPkFeblzMuCH8VX1v3HDGoROiQDUUewXjOi7kMPTA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" tabindex="0" data-video="p4oW_rwP7qc" data-business-name="101Rabbits"> Watch their story <svg role="presentation" aria-hidden="true" class="glue-icon "> <use xlink:href="#play-circle-filled"></use> </svg> </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google AdSense was my first income from the business. I ordered 20 products–purchased with AdSense money–and put them on sale, and then used that money to buy even more.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Haley Elmhorst </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> <a href="https://www.google.com/adsense/start/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google AdSense </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 101Rabbits </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Stevens Point, Wisconsin </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.101rabbits.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.101rabbits.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> +221,000 YouTube subscribers </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google AdSense was my first income from the business. I ordered 20 products–purchased with AdSense money–and put them on sale, and then used that money to buy even more.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Haley Elmhorst </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Rabbits have always been a joy for Haley Elmhorst. As an anxious 12-year-old with Tourette Syndrome, she recalls, &ldquo;Rabbits were my escape. I could be myself around them.&rdquo; Finding too little advice for rabbit owners online, she began to share videos on YouTube with her own tips for bunny care and feeding. &ldquo;People who own dogs and cats know the basics, but rabbits are so misunderstood,&rdquo; Haley says. Soon her YouTube channel, 101Rabbits&trade;, had hundreds and then thousands of followers. With help from Google AdSense, she began earning a little money from those thousands of video views. Years later, when an adult diagnosis of postural orthostatic tachycardia syndrome (POTS) limited her mobility and job options, Haley decided to open an online store. &ldquo;I ordered 20 products&ndash;purchased with AdSense money&ndash;and put them on sale, and then used that money to buy even more.&rdquo;</p> <p>Today, 101Rabbits.com sells bunny chew rings, timothy hay, and Snug-a-Bun&trade; beds to thousands of customers in 14 countries. Early in 2021, Haley opened a 3,500-square-foot retail location in her small town, which also serves as the operations hub for her global online store. At just 24 years old, she employs 5 part-time workers and will soon hire her first full-time employee. Her YouTube channel has 221,000 subscribers, and a third of her online store traffic comes directly from YouTube. Monthly revenue for all of 101Rabbits is up 225 percent in just one year. 101Rabbits even partners with local rabbit rescues to provide safe homes for bunnies. &ldquo;I had a dream and a passion for providing other rabbit owners with safe, natural rabbit care products,&rdquo; Haley says. &ldquo;YouTube has helped me to grow an audience and a customer base from all around the world. If my 12-year-old self could see me now, she would be filled with so much hope instead of so much doubt.&rdquo;</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#bronzeville-collective"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w1200-rw 2x, https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w1200-rj 2x, https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w1024-rw 2x, https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w1024-rj 2x, https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w3400-rw 2x, https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w3400-rj 2x, https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw=w1700-rj" class="state-business-tab__image" alt="Bronzeville Collective MKE"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wisconsin"> Economic Impact --- Wisconsin </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Bronzeville Collective MKE </h3> <p>Location: Milwaukee, Wisconsin <br> Website: https://www.bronzevillecollective.com/ <br> 25 vendors</p> <p><p>Lilo Allen and Tiffany Miller know a thing or two about transformation. Started by these two women business owners, Bronzeville Collective MKE is a shop that sells the handcrafted goods and art of over 25 Black, Brown, queer, and ally creators. &ldquo;We are one of the few retail spaces in the city that celebrates not only Black culture, but the culture and history of the historic neighborhood that we share our name with,&rdquo; says Lilo. During segregation, Bronzeville was the only place in Milwaukee where people of color could have their own businesses. &ldquo;At one point it had the most Black-owned businesses per capita in the country and was a financial foothold in Milwaukee. So that's the legacy that we're building on,&rdquo; she adds. Through their mission to honor and revitalize the area, they&rsquo;ve brought a creative new concept to town, while also helping small businesses and artists gain visibility and sell their work. With so many vendors and moving parts, Lilo credits Google Sheets with helping her keep track of inventory, sales, and payout amounts. &ldquo;I use Google Sheets constantly,&rdquo; she says, &ldquo;I can&rsquo;t think of another program I&rsquo;d use to monitor all the money that&rsquo;s going in and out.&rdquo;</p> <p>In 2020, growth was both a blessing and a challenge for the Bronzeville Collective MKE with fluctuating business regulations due to COVID-19. As luck would have it, their e-commerce website launched on the day Milwaukee&rsquo;s mandated shutdown began. And while they experienced an uptick in online sales, now that the space has reopened they&rsquo;ve had to make changes in response to the pandemic. &ldquo;Our Business Profile on Google has been so beneficial in helping customers know our exact location , safety precautions, and new hours. Being able to get that information out immediately has been great,&rdquo; she adds. Lilo believes there&rsquo;s a Bronzeville in every community across the country and hopes to be able to expand the concept to new spaces, helping more businesses and artisans prosper along the way.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="bronzeville-collective"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-362265e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-362265e { background-image: url(https://lh3.googleusercontent.com/POuKmRYBP01nJPxnQ72FPexhrtoiNB8_GTBexFJhfvzuaPIYkUMoY_TneOjRVSUTZCEmLcd1r5SIEHHecN9FOPRMN5CPhUt-rQ3B=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-362265e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-362265e { background-image: url(https://lh3.googleusercontent.com/POuKmRYBP01nJPxnQ72FPexhrtoiNB8_GTBexFJhfvzuaPIYkUMoY_TneOjRVSUTZCEmLcd1r5SIEHHecN9FOPRMN5CPhUt-rQ3B=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-362265e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-362265e { background-image: url(https://lh3.googleusercontent.com/POuKmRYBP01nJPxnQ72FPexhrtoiNB8_GTBexFJhfvzuaPIYkUMoY_TneOjRVSUTZCEmLcd1r5SIEHHecN9FOPRMN5CPhUt-rQ3B=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-362265e"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Bronzeville Collective MKE case study" data-image="https://lh3.googleusercontent.com/jl9H_lj7yP5oXs9gG0iNX1WQyPuMsEewuNBhdZJxcXF-HqPb-afx-VmLgVQ2zs_AEqQ62vqS-BsViH7KVnIOTQMqpeL0DNTM_tn0Nw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our Business Profile on Google has been so beneficial because customers can see how accessible we are with the COVID-19 precautions for the space.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Lilo Allen </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Bronzeville Collective MKE </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Milwaukee, Wisconsin </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.bronzevillecollective.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.bronzevillecollective.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 25 vendors </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our Business Profile on Google has been so beneficial because customers can see how accessible we are with the COVID-19 precautions for the space.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Lilo Allen </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <p>Lilo Allen and Tiffany Miller know a thing or two about transformation. Started by these two women business owners, Bronzeville Collective MKE is a shop that sells the handcrafted goods and art of over 25 Black, Brown, queer, and ally creators. &ldquo;We are one of the few retail spaces in the city that celebrates not only Black culture, but the culture and history of the historic neighborhood that we share our name with,&rdquo; says Lilo. During segregation, Bronzeville was the only place in Milwaukee where people of color could have their own businesses. &ldquo;At one point it had the most Black-owned businesses per capita in the country and was a financial foothold in Milwaukee. So that's the legacy that we're building on,&rdquo; she adds. Through their mission to honor and revitalize the area, they&rsquo;ve brought a creative new concept to town, while also helping small businesses and artists gain visibility and sell their work. With so many vendors and moving parts, Lilo credits Google Sheets with helping her keep track of inventory, sales, and payout amounts. &ldquo;I use Google Sheets constantly,&rdquo; she says, &ldquo;I can&rsquo;t think of another program I&rsquo;d use to monitor all the money that&rsquo;s going in and out.&rdquo;</p> <p>In 2020, growth was both a blessing and a challenge for the Bronzeville Collective MKE with fluctuating business regulations due to COVID-19. As luck would have it, their e-commerce website launched on the day Milwaukee&rsquo;s mandated shutdown began. And while they experienced an uptick in online sales, now that the space has reopened they&rsquo;ve had to make changes in response to the pandemic. &ldquo;Our Business Profile on Google has been so beneficial in helping customers know our exact location , safety precautions, and new hours. Being able to get that information out immediately has been great,&rdquo; she adds. Lilo believes there&rsquo;s a Bronzeville in every community across the country and hopes to be able to expand the concept to new spaces, helping more businesses and artisans prosper along the way.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#skinny-sticks-maple-syrup"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w1200-rw 2x, https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w1200-rj 2x, https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w1024-rw 2x, https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w1024-rj 2x, https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w3400-rw 2x, https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w3400-rj 2x, https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q=w1700-rj" class="state-business-tab__image" alt="Skinny Sticks&#39; Maple Syrup"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wisconsin"> Economic Impact --- Wisconsin </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Skinny Sticks' Maple Syrup </h3> <p>Location: Marathon, Wisconsin <br> Website: www.skinnysticksmaplesyrup.com <br> Skinny Sticks’ Maple Syrup are selling in 7 countries</p> <p><p>Mitch Hoyt, a U.S. Army veteran, was working as a corporate sales specialist when he stumbled across a unique opportunity. In 2011, Mitch attended a trade show where he sampled wine made from maple syrup. “That’s when my marketing wheels started spinning,” he said. Mitch thought of the more than 40 young maple trees he had on his property back home, and in that moment, he decided he was going to use them to start a business. After learning more about the syrup-making process, Mitch tapped his trees and soon produced his first 25 gallons of syrup. A business was born. Mitch and his wife Chris launched Skinny Sticks’ Maple Syrup and was soon making and selling syrup locally and beyond. To keep the company growing at a rapid rate, Mitch looked to digital marketing, but he needed help.</p> <p>Working with his wife, Chris, Mitch launched a Google Ads campaign to reach people who were searching for pure maple syrup or similar products. According to Chris, the ads have boosted traffic to the company’s website and have had a big impact on digital sales. “Since using Google Ads, we’ve seen more sales in the first month of this year than all of last year,” said Mitch. Skinny Sticks’ Maple Syrup also uses Gmail to communicate more effectively and YouTube to host videos showcasing its sugaring operation. “And I’m always using Google Maps to find businesses to sell syrup to,” Mitch added.</p> <p>Bolstered by its digital sales, Skinny Sticks’ Maple Syrup moves 2,925 gallons of maple syrup each month. In 2018, the company purchased, bottled, and sold about 25% of Wisconsin’s total syrup crop. Skinny Sticks’ Maple Syrup ships internationally and has sold syrup to customers in Brazil, England, Italy, France, China, and Japan who found the business through Google. Last year, Mitch and Chris were able to hire their son-in-law as their first full-time employee to help them meet demand. The Hoyts hope to add seven to 10 additional full-time employees over the next five years. “We’d love to grow the business so we can offer educational scholarships to local students who wish to pursue degrees in entrepreneurship or agriculture,” said Chris. “We really want to help the local schools and programs that inspired us by donating equipment and educational materials to them.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="skinny-sticks-maple-syrup"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Skinny Sticks' Maple Syrup case study" data-image="https://lh3.googleusercontent.com/mnFl09DprNrWCyXlT820Uu3fWYmYM-9fhSIMruOvH32KahA1LBacpZpaTUFBdnd25oUHGkZd9FUzMtUaHj1k83q6-OlnfhnJwWAkW1Q"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Since using Google Ads, we’ve seen more sales in the first month of this year than all of last year.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Mitch Hoyt </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Skinny Sticks' Maple Syrup </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Marathon, Wisconsin </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.skinnysticksmaplesyrup.com class="business-main-website-link" target="_blank" rel="noopener"> www.skinnysticksmaplesyrup.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Skinny Sticks’ Maple Syrup are selling in 7 countries </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Since using Google Ads, we’ve seen more sales in the first month of this year than all of last year.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Mitch Hoyt </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>Mitch Hoyt, a U.S. Army veteran, was working as a corporate sales specialist when he stumbled across a unique opportunity. In 2011, Mitch attended a trade show where he sampled wine made from maple syrup. “That’s when my marketing wheels started spinning,” he said. Mitch thought of the more than 40 young maple trees he had on his property back home, and in that moment, he decided he was going to use them to start a business. After learning more about the syrup-making process, Mitch tapped his trees and soon produced his first 25 gallons of syrup. A business was born. Mitch and his wife Chris launched Skinny Sticks’ Maple Syrup and was soon making and selling syrup locally and beyond. To keep the company growing at a rapid rate, Mitch looked to digital marketing, but he needed help.</p> <p>Working with his wife, Chris, Mitch launched a Google Ads campaign to reach people who were searching for pure maple syrup or similar products. According to Chris, the ads have boosted traffic to the company’s website and have had a big impact on digital sales. “Since using Google Ads, we’ve seen more sales in the first month of this year than all of last year,” said Mitch. Skinny Sticks’ Maple Syrup also uses Gmail to communicate more effectively and YouTube to host videos showcasing its sugaring operation. “And I’m always using Google Maps to find businesses to sell syrup to,” Mitch added.</p> <p>Bolstered by its digital sales, Skinny Sticks’ Maple Syrup moves 2,925 gallons of maple syrup each month. In 2018, the company purchased, bottled, and sold about 25% of Wisconsin’s total syrup crop. Skinny Sticks’ Maple Syrup ships internationally and has sold syrup to customers in Brazil, England, Italy, France, China, and Japan who found the business through Google. Last year, Mitch and Chris were able to hire their son-in-law as their first full-time employee to help them meet demand. The Hoyts hope to add seven to 10 additional full-time employees over the next five years. “We’d love to grow the business so we can offer educational scholarships to local students who wish to pursue degrees in entrepreneurship or agriculture,” said Chris. “We really want to help the local schools and programs that inspired us by donating equipment and educational materials to them.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#oh-danish-bakery"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w1200-rw 2x, https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w1200-rj 2x, https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w1024-rw 2x, https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w1024-rj 2x, https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w3400-rw 2x, https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w3400-rj 2x, https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA=w1700-rj" class="state-business-tab__image" alt="O&amp;H Danish Bakery"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wisconsin"> Economic Impact --- Wisconsin </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> O&H Danish Bakery </h3> <p>Location: Racine, Wisconsin <br> Website: www.ohdanishbakery.com <br> 200 employees</p> <p><p>If you’ve ever been to Racine, chances are good you’ve had a kringle from O&amp;H Danish Bakery. Founded in 1949 by a Danish immigrant, Christian Olesen, O&amp;H has been in the same family for four generations. Father-son team Eric and Peter Olesen, along with Eric’s son-in-law Matt Horton, currently run the business. They serve up hundreds of scratch-made indulgences every day, and their specialty is the traditional Danish kringle, “a pastry unlike any other,” Eric describes. They make eighteen varieties of the sweet delicacy and ship their products to thousands of customers in and outside of Wisconsin. “Whether you’re right here in Racine, or you moved away and are missing a taste of home, we’re here to help you celebrate the most important moments of your life with a delicious slice of kringle,” says Eric.</p> <p>O&amp;H Danish Bakery has always used technology to reach more customers, pioneering mail-order delivery for their kringles back in the early 1960s. “That culture of using new technology to grow and meet the demands of our customers has always been embraced by O&amp;H, and continues to this day,” Eric says. They use G Suite tools, including Docs and Drive, to share inventory and order information instantly between their five Wisconsin locations. Their Google My Business listings attract local customers with appetizing photos and glowing customer reviews. And AdWords, Google’s advertising program, helps bring in new customers beyond state borders. “Not that many people outside of Wisconsin know about kringle, so AdWords is a critical tool for getting our name out there. Now people can find us from anywhere when they search for unique gifts or specialty baked goods,” Matt says.</p> <p>Even after six decades in business, O&amp;H Danish Bakery continues to enjoy double-digit annual growth. They operate stores in Racine, Sturtevant, and Oak Creek, and deliver their pastries to dozens of countries around the world. “Our kringle has reached all seven continents, even Antarctica,” Peter muses. Amidst their growth, O&amp;H remains committed to the same family traditions on which they were founded. They source their cherries, cream cheese, and cranberries from local dairies and farms, their apples from Michigan, and their blueberries from Maine, all in pursuit of the finest fruits and nuts they can find. They also make everything, including the icing and filling, completely from scratch. “This is the way we’ve done it ever since we were founded,” says Eric. “It’s how we make food in our own kitchen. It’s how we do things in our bakeries. It’s a way of life for us, and we’ve never considered doing it another way.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="oh-danish-bakery"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="O&H Danish Bakery case study" data-image="https://lh3.googleusercontent.com/9OYm0s49jbakK6bbQtE41bF4eP0YBUb-THTx8kcZ0PIX0z7Vm5Qfy6pxcl_sK_kWtkTrIhPlkH0xH0_dSCcf84jl8xxcjFSb4c-qmA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Through the web, customers can experience our family traditions and values from anywhere.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Eric Olesen </p> <p class="business-aside-quote-title"> President </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> O&H Danish Bakery </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Racine, Wisconsin </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.ohdanishbakery.com class="business-main-website-link" target="_blank" rel="noopener"> www.ohdanishbakery.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 200 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Through the web, customers can experience our family traditions and values from anywhere.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Eric Olesen </p> <p class="business-aside-quote-title"> President </p> </div> <p>If you’ve ever been to Racine, chances are good you’ve had a kringle from O&H Danish Bakery. Founded in 1949 by a Danish immigrant, Christian Olesen, O&H has been in the same family for four generations. Father-son team Eric and Peter Olesen, along with Eric’s son-in-law Matt Horton, currently run the business. They serve up hundreds of scratch-made indulgences every day, and their specialty is the traditional Danish kringle, “a pastry unlike any other,” Eric describes. They make eighteen varieties of the sweet delicacy and ship their products to thousands of customers in and outside of Wisconsin. “Whether you’re right here in Racine, or you moved away and are missing a taste of home, we’re here to help you celebrate the most important moments of your life with a delicious slice of kringle,” says Eric.</p> <p>O&H Danish Bakery has always used technology to reach more customers, pioneering mail-order delivery for their kringles back in the early 1960s. “That culture of using new technology to grow and meet the demands of our customers has always been embraced by O&H, and continues to this day,” Eric says. They use G Suite tools, including Docs and Drive, to share inventory and order information instantly between their five Wisconsin locations. Their Google My Business listings attract local customers with appetizing photos and glowing customer reviews. And AdWords, Google’s advertising program, helps bring in new customers beyond state borders. “Not that many people outside of Wisconsin know about kringle, so AdWords is a critical tool for getting our name out there. Now people can find us from anywhere when they search for unique gifts or specialty baked goods,” Matt says.</p> <p>Even after six decades in business, O&H Danish Bakery continues to enjoy double-digit annual growth. They operate stores in Racine, Sturtevant, and Oak Creek, and deliver their pastries to dozens of countries around the world. “Our kringle has reached all seven continents, even Antarctica,” Peter muses. Amidst their growth, O&H remains committed to the same family traditions on which they were founded. They source their cherries, cream cheese, and cranberries from local dairies and farms, their apples from Michigan, and their blueberries from Maine, all in pursuit of the finest fruits and nuts they can find. They also make everything, including the icing and filling, completely from scratch. “This is the way we’ve done it ever since we were founded,” says Eric. “It’s how we make food in our own kitchen. It’s how we do things in our bakeries. It’s a way of life for us, and we’ve never considered doing it another way.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#wisconsin-cheese-mart"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w1200-rw 2x, https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w1200-rj 2x, https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w1024-rw 2x, https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w1024-rj 2x, https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w3400-rw 2x, https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w3400-rj 2x, https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg=w1700-rj" class="state-business-tab__image" alt="Wisconsin Cheese Mart"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wisconsin"> Economic Impact --- Wisconsin </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Wisconsin Cheese Mart </h3> <p>Location: Milwaukee, Wisconsin <br> Website: www.wisconsincheesemart.com <br> 25 employees</p> <p><p>Wisconsin Cheese Mart has been on Old World Third Street in Milwaukee since 1938. The old German enclave is still home to a few other food shops, and President Ken McNulty values their neighbors. Their storefront is the heart of the business, helping build their mailing list and attracting tourists from all over the world—during the summer, it can draw up to 2,000 visitors per day. But what’s really grown the company is their online presence. When the McNultys bought the business in 2003, they used the power of the web to transform Wisconsin Cheese Mart from a small, local shop to a national cheese retailer. “Today, we have single-digit growth in the store, but we’re averaging 35 percent annual growth for online sales,” Ken remarks.</p> <p>Ken’s business philosophy epitomizes the digital age. “We constantly change, depending on what our customers are demanding,” he says. Google tools have been essential to taking the pulse of those demands. They use Google Analytics to better understand what their customers want and identify where they’re losing people in the purchase flow. “That’s huge for us,” Ken shares. “We’re always looking to improve the customer’s experience, so it’s very beneficial to be able to see where the pain points are.” And AdWords, Google’s advertising program, helps them get in front of consumers searching for their products. “AdWords makes up over 40 percent of our web traffic,” he says. In their day-to-day operations, Ken calls their Google usage “pretty much all-encompassing.” They communicate with teammates and customers over Gmail, create menus on Google Docs, and manage their files in Google Drive. “Our team operates out of three different locations. These tools help us collaborate easily from everywhere,” he explains.</p> <p>Thanks to their online success, Wisconsin Cheese Mart continues to have a positive impact on the local community. Ken credits their online growth for their ability to create more jobs and pay higher wages, noting that “small businesses like ours employ a lot of people.” The company also hosts tasting events and, in general, maintains a space for people to learn about and enjoy the state’s flagship product. They hope to expand their website to include more food products—“We’re pretty good at the perishable part,” Ken notes—and are proud to promote Wisconsin cheese to people all over the world.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="wisconsin-cheese-mart"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Wisconsin Cheese Mart case study" data-image="https://lh3.googleusercontent.com/I69VfMJN-dUH5MRQhMq_AYtoIztBHXFGQ4zkgDNrtXEEpRelcMkwXcPtJbU9dfSCuzvM_TP5Ssz7wbMOiTLiqyRzcovtsks2T95cEg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our website helps us achieve double-digit annual growth.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ken McNulty </p> <p class="business-aside-quote-title"> President </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Wisconsin Cheese Mart </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Milwaukee, Wisconsin </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.wisconsincheesemart.com class="business-main-website-link" target="_blank" rel="noopener"> www.wisconsincheesemart.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 25 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our website helps us achieve double-digit annual growth.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ken McNulty </p> <p class="business-aside-quote-title"> President </p> </div> <p>Wisconsin Cheese Mart has been on Old World Third Street in Milwaukee since 1938. The old German enclave is still home to a few other food shops, and President Ken McNulty values their neighbors. Their storefront is the heart of the business, helping build their mailing list and attracting tourists from all over the world—during the summer, it can draw up to 2,000 visitors per day. But what’s really grown the company is their online presence. When the McNultys bought the business in 2003, they used the power of the web to transform Wisconsin Cheese Mart from a small, local shop to a national cheese retailer. “Today, we have single-digit growth in the store, but we’re averaging 35 percent annual growth for online sales,” Ken remarks.</p> <p>Ken’s business philosophy epitomizes the digital age. “We constantly change, depending on what our customers are demanding,” he says. Google tools have been essential to taking the pulse of those demands. They use Google Analytics to better understand what their customers want and identify where they’re losing people in the purchase flow. “That’s huge for us,” Ken shares. “We’re always looking to improve the customer’s experience, so it’s very beneficial to be able to see where the pain points are.” And AdWords, Google’s advertising program, helps them get in front of consumers searching for their products. “AdWords makes up over 40 percent of our web traffic,” he says. In their day-to-day operations, Ken calls their Google usage “pretty much all-encompassing.” They communicate with teammates and customers over Gmail, create menus on Google Docs, and manage their files in Google Drive. “Our team operates out of three different locations. These tools help us collaborate easily from everywhere,” he explains.</p> <p>Thanks to their online success, Wisconsin Cheese Mart continues to have a positive impact on the local community. Ken credits their online growth for their ability to create more jobs and pay higher wages, noting that “small businesses like ours employ a lot of people.” The company also hosts tasting events and, in general, maintains a space for people to learn about and enjoy the state’s flagship product. They hope to expand their website to include more food products—“We’re pretty good at the perishable part,” Ken notes—and are proud to promote Wisconsin cheese to people all over the world.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $5+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2006, Google.org has awarded over $5 million in funding to Wisconsin organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $4+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in charitable giving </h4> <p class="state-communities-fact--copy"> Since 2007, our employees based in Wisconsin – including matching contributions and philanthropic giving from Google.org – have donated over $4 million to nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 140,000+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> Wisconsinites trained </h4> <p class="state-communities-fact--copy"> Grow with Google has partnered with over 140 organizations in the state to train more than 140,000 Wisconsinites on digital skills, including organizations such as public libraries, chambers of commerce, community colleges, and more. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts"> <!-- Previous --> <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button> <!-- Next --> <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button> <!-- LIST --> <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $5+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2006, Google.org has awarded over $5 million in funding to Wisconsin organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $4+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in charitable giving </h3> <p class="state-communities-carousel-fact--copy"> Since 2007, our employees based in Wisconsin – including matching contributions and philanthropic giving from Google.org – have donated over $4 million to nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 140,000+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> Wisconsinites trained </h3> <p class="state-communities-carousel-fact--copy"> Grow with Google has partnered with over 140 organizations in the state to train more than 140,000 Wisconsinites on digital skills, including organizations such as public libraries, chambers of commerce, community colleges, and more. </p> </div> </li> </ul> </div> <!-- Navigation dots --> <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the Badger State </h3> <p class="state-communities-callout-copy"> Google is proud to call Wisconsin home, with an office in Madison, located East of the Capitol </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-3f41986 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-3f41986 { background-image: url(https://lh3.googleusercontent.com/tL6Y4RDABVOK31337ld2uj5Nt7k2UcyeDAjqamCS7_SWURfWSCqZ8p-aNC96opimZakYzGcFFpYogQUv65yI3Q_wUeeCXeeztYKP=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-3f41986 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-3f41986 { background-image: url(https://lh3.googleusercontent.com/tL6Y4RDABVOK31337ld2uj5Nt7k2UcyeDAjqamCS7_SWURfWSCqZ8p-aNC96opimZakYzGcFFpYogQUv65yI3Q_wUeeCXeeztYKP=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-3f41986 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-3f41986 { background-image: url(https://lh3.googleusercontent.com/tL6Y4RDABVOK31337ld2uj5Nt7k2UcyeDAjqamCS7_SWURfWSCqZ8p-aNC96opimZakYzGcFFpYogQUv65yI3Q_wUeeCXeeztYKP=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-3f41986"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="madison" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Madison </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google has called Madison home since 2007.&nbsp; We continue to invest heavily in increasing the energy efficiency and reducing the environmental impact of our data centers.&nbsp; The Madison office focuses on improving performance, lowering costs and power consumption, and increasing utilization and efficiency of the servers, networks, and storage in Google's data centers.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-9d4ced4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-9d4ced4 { background-image: url(https://lh3.googleusercontent.com/omUxjWN4dSWlphNlJ8KSam2REVOiFQSr0-pBBTgyu-VKCCCaFGzu9CCb6Ka7L5zyJJ9MOAgibvy8PbS83G3v8JRVcHb7Mxo9IFsbfP33m1kTDRForlQ3=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-9d4ced4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-9d4ced4 { background-image: url(https://lh3.googleusercontent.com/omUxjWN4dSWlphNlJ8KSam2REVOiFQSr0-pBBTgyu-VKCCCaFGzu9CCb6Ka7L5zyJJ9MOAgibvy8PbS83G3v8JRVcHb7Mxo9IFsbfP33m1kTDRForlQ3=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-9d4ced4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-9d4ced4 { background-image: url(https://lh3.googleusercontent.com/omUxjWN4dSWlphNlJ8KSam2REVOiFQSr0-pBBTgyu-VKCCCaFGzu9CCb6Ka7L5zyJJ9MOAgibvy8PbS83G3v8JRVcHb7Mxo9IFsbfP33m1kTDRForlQ3=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-9d4ced4"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&amp;company=Google&amp;company=Google%20Capital&amp;company=Google%20Fiber&amp;company=Verily%20Life%20Sciences&amp;company=Waymo&amp;company=X&amp;company=YouTube&amp;company=db402fa7-80f9-417e-90f8-cabc095ab328&amp;distance=50&amp;jld=20&amp;jlo=en_US&amp;location=Madison,%20WI,%20USA&amp;q=&amp;utm_campaign=eir2023&amp;utm_medium=website&amp;utm_source=eir&amp;src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN MADISON </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore"> <!-- Previous --> <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button> <!-- Next --> <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button> <!-- LIST --> <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-4a55e65 { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-ad5b850"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Thread Logic </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Jordan, Minnesota </p> </div> <p class="state-explore-card-quote"> <q>We did a Performance Max campaign last year and our new customers increased 73 percent from 2022.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Jeff Taxdahl </p> <p class="state-explore-card-quote-title"> Co-Owner, President, & CMO </p> <a href="/state/mn/#thread-logic" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-62bb974 { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-03d23df"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Hush </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Detroit, Michigan </p> </div> <p class="state-explore-card-quote"> <q>Google Ads is incredibly important because it allows us to place ourselves more broadly, where we wouldn't otherwise be considered. That helps us generate leads.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Mykolas Rambus </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/mi/#hush" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-ab10351 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-ab10351 { background-image: url(https://lh3.googleusercontent.com/cEcwHyWeOJQuztoLF6pMHQWgxNudluUbAvNWI8GQ5-0fthNCEaMvYAVsO-a4CTFLdX14kM7BcKKDQxp4a4tWgmgSFVyf_tCmcb83Axf7-jDTJjytJ1Y=w600-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-ab10351"> </div> <style> .state-explore-card-image-60583fc { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-60583fc { background-image: url(https://lh3.googleusercontent.com/wNnBhKA-G-Nb0MmGJfERAUzRo0b-QNYPwSonpHhPtwVDhctJ6qPM1CgjJlPG3iYPMXYxmaPSzzkWlW-uHD5Vq4BS-ph-yNJiA55EjIwYq8hdprZzEU6l=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-60583fc { background-image: url(https://lh3.googleusercontent.com/wNnBhKA-G-Nb0MmGJfERAUzRo0b-QNYPwSonpHhPtwVDhctJ6qPM1CgjJlPG3iYPMXYxmaPSzzkWlW-uHD5Vq4BS-ph-yNJiA55EjIwYq8hdprZzEU6l=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-60583fc { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-60583fc { background-image: url(https://lh3.googleusercontent.com/wNnBhKA-G-Nb0MmGJfERAUzRo0b-QNYPwSonpHhPtwVDhctJ6qPM1CgjJlPG3iYPMXYxmaPSzzkWlW-uHD5Vq4BS-ph-yNJiA55EjIwYq8hdprZzEU6l=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-60583fc { background-image: url(https://lh3.googleusercontent.com/wNnBhKA-G-Nb0MmGJfERAUzRo0b-QNYPwSonpHhPtwVDhctJ6qPM1CgjJlPG3iYPMXYxmaPSzzkWlW-uHD5Vq4BS-ph-yNJiA55EjIwYq8hdprZzEU6l=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-60583fc"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Speeko </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Chicago, Illinois </p> </div> <p class="state-explore-card-quote"> <q>AI tools are putting the power of innovation into the hands of every entrepreneur. I’ve never experienced such a transformative technology.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Nico Aguilar </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/il/#speeko" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div> <!-- Navigation dots --> <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Thread Logic</h3> <q>We did a Performance Max campaign last year and our new customers increased 73 percent from 2022.</q> <p>Jeff Taxdahl</p> <p>Co-Owner, President, & CMO</p> <a href="/state/mn/#thread-logic">Read story</a> </li> <li> <h3>Hush</h3> <q>Google Ads is incredibly important because it allows us to place ourselves more broadly, where we wouldn't otherwise be considered. That helps us generate leads.</q> <p>Mykolas Rambus</p> <p>Co-founder & CEO</p> <a href="/state/mi/#hush">Read story</a> </li> <li> <h3>Speeko</h3> <q>AI tools are putting the power of innovation into the hands of every entrepreneur. I’ve never experienced such a transformative technology.</q> <p>Nico Aguilar</p> <p>Co-founder & CEO</p> <a href="/state/il/#speeko">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore resources</a> </li> <li> <h3>YouTube</h3> <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> <a href="/resources/#youtube">Explore resources</a> </li> <li> <h3>Google Analytics</h3> <h4>Helping American businesses generate actionable insights</h4> <a href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a 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