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class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade">  <section class="height-40 page-title page-title-animate perspectives-archive-hero"> <div class="container pos-vertical-center"> <div class="row"> <div class="col-sm-12 text-center"> <h1>Perspectives</h1> <p class="lead">Articles, news & insights</p> </div> </div> </div> </section> <section class="articles"> <div class="container"> <div class="blog-item blog-item-1 col-sm-12 featured"> <h6 class="featured"><em>Featured article</em></h6> <a href="https://www.thewalk.au/perspectives/insights/the-power-of-discovery/"><img width="1920" height="1080" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery.jpg 1920w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-300x169.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-768x432.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></a> <h6>Insights Perspectives </h6> <a href="https://www.thewalk.au/perspectives/insights/the-power-of-discovery/"><h4>The power of discovery</h4></a> <div class="blog-item__author"> <span><em>by</em></span> <span class="h6">Nick Cantor • </span> <span><em>September 2, 2024</em></span> </div> <p>Streamlined marketing with clarity and intelligence for more cost effective results. In an era where marketing landscapes are continually evolving and competition is fierce, many businesses find themselves navigating a dizzying array of self-serve marketing tools and DIY communication tactics. Without a guiding strategy or a well-defined marketing plan that gives clear direction, these efforts can be fragmented and ineffective. […]</p> <p><a class="btn btn--primary" href="https://www.thewalk.au/perspectives/insights/the-power-of-discovery/"><span class="btn__text">Read more</span></a></p> <hr> </div> <div class="row clearfix"> <div class="col-md-9"> <div class="masonry masonry-blog pr30 cards-with-angle orange-angle"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/strategies-and-tactics-for-effective-earned-media-in-the-b2b-space/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1024x576.gif" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1024x576.gif 1024w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-300x169.gif 300w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-768x432.gif 768w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1536x864.gif 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>Strategies and tactics for effective earned media in the B2B space</h5> <span>In our last article, we explored the main benefits of earned media — namely, building your brand reputation and helping you gain credibility. Now, we’ll share our insights on how to successfully put earned media strategies to work…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>October 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/understanding-the-role-and-benefits-of-earned-media-in-building-brand-credibility-and-reputation/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6525-earned-media-article-hero-img-1024x576.gif" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://www.thewalk.au/media/6525-earned-media-article-hero-img-1024x576.gif 1024w, https://www.thewalk.au/media/6525-earned-media-article-hero-img-300x169.gif 300w, https://www.thewalk.au/media/6525-earned-media-article-hero-img-768x432.gif 768w, https://www.thewalk.au/media/6525-earned-media-article-hero-img-1536x864.gif 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>Learn to earn: building brand credibility with earned media</h5> <span>96% of consumers don’t trust ads1. Tired of brands making misleading claims and using manipulative trick tactics, most people side-eye companies’ attempts to sell them something. Whether it’s TikTok or print ads — consumer trust is low. While…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>October 18, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/how-choosing-the-right-digital-marketing-consultant-can-transform-your-business/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-300x169.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-768x432.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights </h6> <div class="card__title"> <h5>How choosing the right digital marketing consultant can transform your business</h5> <span>A great digital marketing consultant can make all the difference when it comes to standing out in today’s competitive digital marketing landscape.</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>October 1, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-state-of-the-arts-report-the-rise-of-collaboration-vs-traditional-teams/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-state-of-the-arts-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-state-of-the-arts-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-state-of-the-arts-hero-300x169.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-state-of-the-arts-hero-768x432.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-state-of-the-arts-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-state-of-the-arts-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The state of the arts report: The rise of collaboration vs traditional teams</h5> <span>Art thrives on breaking down conventional barriers and inspiring new forms of expression. History has shown that the most transformative art often emerges from periods of change where the comfortable norms are questioned and rejected by bold thinkers.…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>September 11, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-advantages-of-partnering-with-a-saas-marketing-consultant/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-1024x576.gif" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-1024x576.gif 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-300x169.gif 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-768x432.gif 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-1536x864.gif 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The advantages of partnering with a SaaS marketing consultant</h5> <span>Software as a service, known as SaaS, is an area of growing commercial importance. Walk into any modern office, and you’re sure to find people using SaaS for a wide range of purposes. You might see employees messaging…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jo Edwards - </em></span> <span>September 9, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/why-engaging-a-strategic-marketing-consultant-is-key-to-maximising-your-roi/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="585" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-1024x585.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-1024x585.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-300x171.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-768x439.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-1536x878.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1.jpg 1792w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Why engaging a strategic marketing consultant is key to maximising your ROI</h5> <span>In today’s world, anyone can be a marketer. Thanks to accessible tools like AI copy and image generators and drag-and-drop design platforms, creative assets traditionally supplied by experts can now be produced by anyone. While this democratisation of marketing…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>August 13, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/ways-to-make-your-brand-come-to-life-and-stand-out-in-a-cluttered-marketplace/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6507-brand-differentiation-article-illustration-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6507-brand-differentiation-article-illustration-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-brand-differentiation-article-illustration-hero-300x169.jpg 300w, https://www.thewalk.au/media/6507-brand-differentiation-article-illustration-hero-768x432.jpg 768w, https://www.thewalk.au/media/6507-brand-differentiation-article-illustration-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-brand-differentiation-article-illustration-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>Ways to make your brand come to life and stand out in a cluttered marketplace</h5> <span>In a world increasingly saturated with marketing, quality creative thinking and execution in what you put out into the market is crucial for your brand to stand out and be remembered. However, there are numerous other tools at…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>July 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/more-than-words-turning-browsers-into-believers/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6491-Thought-leadership-hero-300x169.jpg 300w, https://www.thewalk.au/media/6491-Thought-leadership-hero-768x432.jpg 768w, https://www.thewalk.au/media/6491-Thought-leadership-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6491-Thought-leadership-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>More than words: Turning browsers into believers</h5> <span>Let’s say we could walk into the world of digital marketing. This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jo Edwards - </em></span> <span>April 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-b2b-marketing-horizon-trends-and-insights-for-2024/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The B2B marketing horizon: Trends and insights for 2024</h5> <span>Staying ahead in B2B marketing requires agility and a proactive approach to swiftly embracing and leveraging new trends. Increasingly fluid market dynamics, rapid technological advancements, and evolving customer expectations are a daily challenge for businesses and marketers alike.…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jo Edwards - </em></span> <span>January 29, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/2023-a-year-in-review/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-1024x576.jpg 1024w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-300x169.jpg 300w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-768x432.jpg 768w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-1536x864.jpg 1536w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights Perspectives </h6> <div class="card__title"> <h5>2023: A year in review</h5> <span>In “2023: A year in review,” we delve into a year that, much like its immediate predecessors, was replete with challenges. From the lingering shadows of the pandemic years of 2020-2022, to new, unforeseen trials, 2023 tested our…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>December 21, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/navigating-the-future-cutting-edge-web-design-and-development-trends-for-2024/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Navigating the future: Cutting-edge web design and development trends for 2024</h5> <span>In today’s rapidly evolving digital world, keeping pace with web design and user experience (UX) trends isn’t just important – it’s essential. These trends go beyond mere aesthetics, encompassing functionality, efficiency, and the overall user journey. For businesses…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>December 18, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/top-4-marketing-trends-to-leverage-in-2024-and-why-quality-is-timeless/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Top 4 marketing trends to leverage in 2024, and why quality is timeless</h5> <span>In the fast-paced world of marketing, staying ahead of the curve is essential for success. Adapting to the ever-evolving landscape of consumer behaviour and technology is not just a choice; it’s a necessity. In this digital age, where…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>October 10, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/marketing-with-storytelling-create-connections-and-build-your-brand/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights Perspectives </h6> <div class="card__title"> <h5>Marketing with storytelling: Create connections and build your brand</h5> <span>The competition for the attention and loyalty of customers has never been more intense. Marketers frequently find themselves focused on generating instant sales and delivering on short term metrics. In a world saturated with advertising and marketing messages,…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>October 2, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/winning-the-long-game-with-brand-strategy-and-brand-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Winning the long game with brand strategy and brand marketing</h5> <span>It’s a fast-paced and competitive business landscape. While short term metrics are important for hitting sales and growth targets, successful brands aim to win the marathon, if not the sprint. No matter how your business is going to…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jo Edwards - </em></span> <span>August 22, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-role-of-earned-media-in-building-brand-credibility-and-reputation/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6424-2-Earned-media-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6424-2-Earned-media-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The role of earned media in building brand credibility and reputation</h5> <span>While there’s a vast array of marketing tactics that can be effective in any given scenario, earned media holds the greatest, most lasting power in influencing action. Leveraging earned media is an important facet of any marketing mix.…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>June 13, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/roi-more-important-than-ever-in-2023/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6424-2-ROI-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6424-2-ROI-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6424-2-ROI-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6424-2-ROI-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6424-2-ROI-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6424-2-ROI-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>ROI – more important than ever in 2023</h5> <span>As the first quarter of 2023 grows smaller in the rearview, it’s easy to have mixed feelings about working in marketing. There are some brilliant opportunities, yes, but the pace of change is furious and the barrage of…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>April 24, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-highs-and-lows-of-performance-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-300x169.jpg 300w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-768x432.jpg 768w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>The highs and lows of performance marketing</h5> <span>Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>January 18, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/working-smarter-for-a-more-sustainable-life-and-world-the-4-day-work-week/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6366-4DW-perspective-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6366-4DW-perspective-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-4DW-perspective-hero-300x169.jpg 300w, https://www.thewalk.au/media/6366-4DW-perspective-hero-768x432.jpg 768w, https://www.thewalk.au/media/6366-4DW-perspective-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-4DW-perspective-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Working smarter for a more sustainable life and world – the 4-day week</h5> <span>We live in the most high-tech era in human history and the information age is constantly embracing new technologies that make our lives easier than ever. But are we the happiest, most fulfilled generation to have ever walked…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jesse Somer - </em></span> <span>December 5, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-best-holiday-marketing-campaigns-2022-edition/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6366-2-holiday-campaigns-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6366-2-holiday-campaigns-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-2-holiday-campaigns-hero-300x169.jpg 300w, https://www.thewalk.au/media/6366-2-holiday-campaigns-hero-768x432.jpg 768w, https://www.thewalk.au/media/6366-2-holiday-campaigns-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-2-holiday-campaigns-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The best holiday marketing campaigns – 2022 edition</h5> <span>In addition to all the usual crazy Christmas consumer frenzy marketing, the holiday period also sees great creative work come to the fore. Why? Because these brands realise the opportunity to connect on a deeper level with customers…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>November 9, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/beyond-the-data-effective-marketing-isnt-solely-about-the-numbers/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Beyond the data: effective marketing isn’t solely about the numbers</h5> <span>Yes, data informs us about how well our campaigns are doing, but some elements of marketing are less tangible, such as the power of creativity. You can measure business growth, revenue, profit, conversions, web traffic, and clicks, but…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>October 30, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/news/marketing-agency-the-walk-sharpens-focus-on-productivity-moves-to-a-four-day-week/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/5604-H1-Inbound-Marketing-Careers-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/5604-H1-Inbound-Marketing-Careers-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/5604-H1-Inbound-Marketing-Careers-hero-300x169.jpg 300w, https://www.thewalk.au/media/5604-H1-Inbound-Marketing-Careers-hero-768x432.jpg 768w, https://www.thewalk.au/media/5604-H1-Inbound-Marketing-Careers-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>News Perspectives </h6> <div class="card__title"> <h5>Marketing agency The Walk sharpens focus on productivity, moves to a four day week</h5> <span>Press releaseMelbourne, Australia Integrated marketing agency, The Walk, has moved to a four day week in a bid to become a more sustainable workplace where efficiency, productivity and quality output are valued above hours at a desk. Part…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>August 29, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/good-better-best-understanding-the-power-of-great-ux/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-300x169.jpg 300w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-768x432.jpg 768w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1536x864.jpg 1536w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles </h6> <div class="card__title"> <h5>Good, better, best: understanding the power of great UX</h5> <span>Frictionless, enjoyable experiences create loyalty and drive your bottom line. Throughout history, whenever humanity’s endless quest to further knowledge and science has necessitated change, new technologies were born, and with them new skills and roles in the marketplace.…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jesse Somer - </em></span> <span>July 25, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/how-to-choose-the-right-project-management-tool/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="Project management tool" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>How to choose the right project management tool</h5> <span>With many options available in the market, choosing the right project management tool can be a daunting task. However, a good tool can work wonders for a team’s efficiency and productivity. Project management statistics reveal that organisations using…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>May 2, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/engaging-your-audience-with-hybrid-events/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Engaging your audience with hybrid events</h5> <span>While it might seem like an eternity since live events were a consistent part of the B2B tech space, eased restrictions across many parts of the globe have encouraged organisations to integrate them back into their overall engagement…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Nick Cantor - </em></span> <span>March 23, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/four-ways-to-elevate-your-b2b-digital-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-1024x576.jpeg 1024w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-300x169.jpeg 300w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-768x432.jpeg 768w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-1536x864.jpeg 1536w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Four ways to elevate your B2B digital marketing</h5> <span>Business is increasingly taking place online and this trend has intensified and thrust digital marketing strategies to the forefront of many marketer’s minds. The battle to engage audiences via on-screen experiences has intensified, and along with it, the…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jo Edwards - </em></span> <span>March 13, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/news/a-wide-world-of-marketing-experience-now-on-the-sunshine-coast/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6474-1-video-poster-sunshine-coast-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6474-1-video-poster-sunshine-coast-1024x576.jpg 1024w, https://www.thewalk.au/media/6474-1-video-poster-sunshine-coast-300x169.jpg 300w, https://www.thewalk.au/media/6474-1-video-poster-sunshine-coast-768x432.jpg 768w, https://www.thewalk.au/media/6474-1-video-poster-sunshine-coast-1536x864.jpg 1536w, https://www.thewalk.au/media/6474-1-video-poster-sunshine-coast.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>News Perspectives </h6> <div class="card__title"> <h5>A wide world of marketing experience, now on the Sunshine Coast</h5> <span>The Walk is a well-established integrated marketing agency with demonstrated experience in providing the full gamut of marketing services. From traditional disciplines like advertising and web design through to digital marketing and lead generation, we have always focused…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>February 20, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/great-brands-make-meaningful-changes-to-consumers-lives-and-the-world/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Great brands make meaningful changes to consumer’s lives and the world</h5> <span>There’s never been more demand from consumers for meaningful brand experiences. In a study of more than 395,000 people and 2,000 brands around the globe, Havas Media reported on the current cultural landscape that has impacted consumer behaviours.…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>The Walk Agency - </em></span> <span>October 25, 2021</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/marketing-to-millennials-how-to-win-over-millennial-consumers/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6168-Millennials-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6168-Millennials-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Millennials-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Millennials-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Millennials-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Millennials-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Marketing to millennials: How to win over millennial consumers</h5> <span>Do you consider millennials to be a primary audience for your B2B marketing? If not, it’s time to consider that this generation are now emerging as new leaders and decision makers, presiding over important purchasing decisions in their…</span> </div> <hr> <div class="card__lower"> <span>by</span>  <span class="author"><em>Jo Edwards - </em></span> <span>September 27, 2021</span> </div> </div> </div> </a> </div> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/tips-for-developing-a-great-brand-name-and-visual-identity-part-3/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Brand-logo_article_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Tips for developing a great brand name and visual identity – part 3</h5> <span>In part three of our three part series, we’ll help you navigate your way through the complicated task of creating a brand that your target market will love. 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We pay our respects to the past, present and future Elders of this nation.</p> </div> </div> </div> <div class="footer__lower"> <div class="container"> <div class="row"> <div class="col-sm-6 text-center-xs"> <span class="type--fine-print"> © The Walk Agency 2024 | <a href="/privacy-policy/">Privacy Policy</a> | <span title="Integrated marketing agency in Australia, Asia Pacific & USA">Australia, Asia Pacific & USA</span> </span> </div> <div class="col-sm-6 text-right text-center-xs"> <a href="#top" class="inner-link top-link"> <i class="interface-up-open-big"></i> </a> </div> </div> </div> </div> </footer></div> <div id="cookie_directive_container" class="container nav--fixed" style="display: none;"> <nav class="navbar navbar-default"> <div class="container"> <div class="navbar-inner navbar-content-center" id="cookie_accept"> <a href="#" class="pull-right"><div class="modal-close modal-close-cross"></div></a> <p class="text-muted credit"><small>By using our website you are consenting to our use of cookies in accordance with our <a href="/privacy-policy/">cookie policy</a>.</small></p> </div> </div> </nav> </div> <script> /* gform.addFilter('gform_file_upload_markup', function (html, file, up, strings, imagesUrl) { var formId = up.settings.multipart_params.form_id, fieldId = up.settings.multipart_params.field_id; html = "<div id='o_1e9n6uo1k1h4d1me1njc1a9s1rbia' class='ginput_preview'>" + "<img class='gform_delete' " + "src='" + 'https://www.thewalk.au/wp-content/themes/walk-child' + "/images/delete-white.png' " + "onclick='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "onkeypress='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "alt='" + strings.delete_file + "' title='" + strings.delete_file + "' />" + "<strong>" + file.name + "</strong>" +"</div>"; return html; }); */ </script> <script type="text/html" id="wpb-modifications"> window.wpbCustomElement = 1; </script> <script type="text/javascript"> (function(d,s,i,r) { if (d.getElementById(i)){return;} var n=d.createElement(s),e=d.getElementsByTagName(s)[0]; n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/5923143.js'; e.parentNode.insertBefore(n, e); })(document,"script","hs-analytics",300000); </script>  <link rel='stylesheet' id='js_composer_front-css' href='https://www.thewalk.au/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=7.1' type='text/css' media='all' /> <script type="text/javascript" id="wp_ulike-js-extra"> /* <![CDATA[ */ var wp_ulike_params = {"ajax_url":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","notifications":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/wp-ulike/assets/js/wp-ulike.min.js?ver=4.7.6" id="wp_ulike-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/parallax.js?ver=6.6.1" id="ebor-parallax-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/plugins.js?ver=6.6.1" id="ebor-plugins-js"></script> <script type="text/javascript" id="ebor-scripts-js-extra"> /* <![CDATA[ */ var wp_data = {"slider_animation":"slide"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/scripts.js?ver=6.6.1" id="ebor-scripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/scripts.js?ver=6.6.1" id="twascripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/myloadmore.js?ver=6.6.1" id="load-more-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=7.1" id="wpb_composer_front_js-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/utils.min.js?ver=f802885f3482236736b18b55abcdc360" id="gform_gravityforms_utils-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=ddd2702ee024d421149a5e61416f1ff5" id="gform_gravityforms_theme_vendors-js"></script> <script type="text/javascript" id="gform_gravityforms_theme-js-extra"> /* <![CDATA[ */ var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"2dca3644ce90652c5e864b369b88bef5"},"ajax":{"ajaxurl":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","ajax_submission_nonce":"1983ca3262","i18n":{"step_announcement":"Step %1$s of %2$s, %3$s","unknown_error":"There was an unknown error processing your request. 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} const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); gform.utils.trigger( { event: 'gform/post_render', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#4236232e2902362a2735232e296c2337"><span class="__cf_email__" data-cfemail="443025282f04302c213325282f6a2531">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#5b2f3a37301b2f333e2c3a3730753a2e"><span class="__cf_email__" data-cfemail="394d585552794d515c4e58555217584c">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>